KCB101 Storyboard

Kaden Crane, Simon Molloy, Sara Taylor and Marie-Louise Kelly

Chosen Item: Toothpaste

BrandingAccording to Stephen Harrington (Week 7 lecture):

Branding is a type of text- with their meaning being culturally specific, fluid and open to interpretation.

According to Helen Vaid in Secrets of Branding Revealed:

‘What an item represents and what images it conjures up in the mind of a buyer’

Our AdvertisementChosen item to advertise: toothpaste.

Brand name: Summit Fresh, slogan: ‘Freshness is closer than you think!’

The brand name and slogan conjure up images of nature, mint and refreshment, which will definitely appeal to the target market.

= Manly

= Fighter

= Masculine

On the Pursuit for Freshness

Many go to Extreme Lengths

Often risking life and limb

To find that feeling like no other

Without Realising

Freshness is Closer than Expected

Freshness is just a brush away

Summit Fresh

Freshness is closer than you think!

Company ValuesWe have utilised different aspects of

communication theory to develop our strategy of how to market our brand, to allow us to more effectively demonstrate to the public what our company values in hygeine products.

We aim to establish our brand as an ‘image:’ our aims, values, etc.

Logo and Slogan