Kristi Castano

92 Hatfield Street, Caldwell, NJ 07006 •kcastano@comcast.net • (H) 973.287.6790 • (C) 973.652.5651

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Seasoned freelance integrated marketing and relationship marketing executive with a penchant for strategic thinking and excellent digital experience; areas of expertise include:

Integrated Marketing Relationship Marketing /CRM Social Media Marketing

Pharmaceutical Marketing Financial Marketing CPG Marketing

Web Development Project Management New Business Development

Freelance Direct Marketing Consultant (Self Employed) February ’07 – Current Engage small business clients and educational institutions directly as a marketing consultant tackling business problems such as: lead generation, rebranding, brand promotion and awareness, lead nurturing, content development, social media management, project management, media planning, marketing research, strategic planning and more.

In addition, during this time I’ve worked as freelance strategic planner, marketing researcher, business writer, brief writer or pitch team member for area agencies including McCann Torre Lazur, Ganton Associates, Boomerang, EmergePartners and Spring O’Brien.

Small Business Consulting Example: Engaged from August 2010 – June 2013 as a marketing consultant for Asterisk Financial, the creators of Personal Guarantee Insurance. Assisted this start-up insurance company in: strategic planning, marketing research, integrated marketing planning and plan execution, marketing automation (Pardot) integration, content development and execution of all B2B marketing activities including marketing to attorneys, CPAs, insurance brokers and small business owners. In addition, duties included HR management of search advertising and google analytics specialist, PR firm and freelance art directors.

Freelance Agency Work Examples:

Create portions of pitch presentations for agencies, participate on pitch teams.

Strategic planning/account planning services: brief writing, communication plan development, social and traditional media promotion development, customer research analysis, competitive reviews and research development.

Manage customer acquisition campaigns including: CPC advertising, affiliate marketing, search

engine optimization and social network marketing.

Create and analyze ongoing customer email campaigns and customer research.

Agency clients include: American Express (Finance), Allstar Buddies (Gaming), Delmar Labs (Health & Beauty Aids), Oldcastle (Building/Construction), Oxygenfit (Health & Beauty Aids), Ozone Lite (Health & Beauty Aids), Ronco (CPG), T-Mobile (Telecom), Ventrela ER (Pain Management) and others.

Previous Work History

Common Health, Xchange February ’05 – January ‘06

Management Supervisor Clients: Ortho Neurologics: Topamax for migraines, Cephalon: Provigil, Nuvigil Therapeutic areas of experience: Neurology: Migraine, sleep disorder.

Managed Account Supervisor and multiple creative teams on $40 million multi-media business.

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Seamlessly transitioned new account and launched new consumer relationship marketing

program for Topamax migraine.

Development of new business pitches and actively engaged in new business development for

Xchange and Common Health as a whole.

Voltage Inc. (Privately held Marketing and Advertising Agency) January ’02 – November‘04 Senior Consultant Clients: Pfizer: Aricept, Caduet, Cardiology Portfolio, Detrol, Estrostep, Medical and Academic Partnerships (MAP), Norvasc, Pfizer for Women, Varenicline and Viagra. Therapeutic areas of experience: AD/dementia, Cardiovascular/hypertension, Contraceptive, Hemophilia, Incontinence and Osteoporosis.

Composed relationship marketing plans for a variety of end-users: patients, consumers,

physicians and thought leaders; which included multiple-channels: print, direct-mail, email,

web-sites, banner ads and in-pharmacy marketing.

Managed all interactive projects including all websites and interactive sales aids.

Generated leads, wrote proposals and pitched business.

Devised and adapted Voltage products for resale including: Key Opinion Leader (KOL)

relationship management services and consumer compliance program consultations.

Freelance Direct Marketing Consultant (Self Employed) July ’01 – May ‘02 Senior Consultant Clients: AT&T Wireless, WorldPottery.com and Pfizer for Women.

Developed direct marketing acquisition and retention plans.

Managed relationship marketing campaigns.

Analyzed website traffic and website capture effectiveness.

Flooz.com (privately held ’98-‘01, 200 employees, internet industry) April ’00 – April ‘01 Senior Relationship Marketing Manager

Developed and promoted the Flooz B2B and consumer products.

Managed customer base and grew individual customers’ LTV.

Created and implemented all outbound communications to Flooz.com customers.

Collaborated with product development, technical and merchant departments to create and

manage Flooz promotions and product enhancements (such as new site features,

personalization rules, etc.).

Worked with consultants and vendors to add value to the customer database: Peppers & Rodgers Group, Digital Impact, Media Metrics and Avenue A.

Merkley & Partners, I2i Communications June ’97 – April ‘00 Account Supervisor Clients: Bell South Telecommunications and Pitney Bowes

Partnered with product managers at Pitney to plan strategic direct marketing of their small business solutions products, including: the Pitney Works Personal Post meter and the Pitney Works Business Rewards Visa for the small business market.

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Managed many multi-media campaigns for BellSouth Telecommunications. Projects often

involved the coordination and management of multiple agencies in the development of national

promotions and campaigns.

Assisted in the strategic development of complex, multi-million dollar campaign plans.

Implemented the creation and development of direct mail, DRTV, print, banner ads, radio and

alternative channels.

Draft Worldwide July ’96 – June ‘97 Account Executive Clients: American Express

Developed and managed complex card acquisition and retention programs.

Assisted in the planning and development of B2B communications between American Express and various independent travel agencies for their Sign &Travel product.

Acted as the training liaison between the Client and the account management team.

Information Resources (IRI) (CPG Marketing and Syndicated Research) June ’93 – June ‘96 Account Executive Clients: Campbell Soup Company US: Red & White Soup, Pace Salsa, Mrs. Paul’s Frozen Foods, Swanson Frozen Foods; and Campbell Soup Company UK.

Provided analytical and software services for CPG clients around the world.

Created and presented advanced analytical analysis to address ongoing client issues through the use of both syndicated store and panel data.

Assayed trade promotions, coupon drops, new product introductions, changes in marketing mix strategies and competitive influences.

Trained Campbell’s Sales Brokers, Market Researchers and fellow IRI employees on the use of IRI’s software products, custom databases and analysis.

International Assignment – IRI Bracknell, England: Was selected by client for a ten-week assignment in England to assist in the servicing of Campbell’s U.K. division.

Education Villanova University: BSBA, Marketing and English, 1989 – 1993 Activities and Societies: Band, Musical Theater Boston College of London: Study Abroad, Theater Marketing, 1992

Other Activities, Interests and Accomplishments Awards: 2011 Humanitarian Award, Seton Hall University College Seminary - St. Andrew’s Hall

Volunteer Work: Trinity Academy 25th Anniversary Marketing Chair 2015-2016 Marketing Communications Chair for Trinity Academy, K-8 2012-current Trinity Academy Strategic Planning Committee, External Affairs Task Force “at-large” member 2013 Immaculate Conception, Montclair – Youth Group Leader, Pre Cana Leader and Church Choir ’01-‘04

Music/Performance: Music Together Instructor ’06-‘08 NYC Cabaret Performances: Swingin’ – 2004, Ear for Music ’98-’99, Cabaret Performance Workshop, ’97-’03, Today’s Show segment, ‘98