kbis: telling your brand story
TRANSCRIPT
GOOD CONTENT IS
- What you and your audience are passionate about
- If it corresponds with your work, you're in
great shape - If it doesn't correspond with your work,
you can still create engagement - Either way, it will be your love and passion
for that content that will connect you--and your brand--to an audience
- Everything under the sun that has to do with your topic or business
- Necessarily original content
- If you are really passionate about everything relating to what you do, that's great, but find a way to chunk it down via categories so it will reach a specific audience
SOCIAL MEDIA TIPS - Pinterest is the interior
designer's best friend - Link your pins to your
posts to draw traffic - FB is great if you don't
have a dedicated web presence, but not as good as having your own online home for content about your brand
- Adding a blog to your
existing site, then spreading the word via social media is the way to go (and surprisingly inexpensive)