kbc - word rockster
DESCRIPTION
Become a true festival rock star with KBC, 2006 & 2007By taking part in the ‘KBC Word Rockster’-contest, people could win an exclusive Rock Werchter visit for 4 persons, complete with own limo, helicopters, Jacuzzi & VIP-village.TRANSCRIPT
AgoriaHow ICT are you?
2006 & 2007: Create an online competition. First Prize: VIP Rockstar treatment at
Werchter festival. Ultimate goal: data capturing & branded entertainment
Briefing
Central idea
Participants had to fill out their own festival wish list for their stay at the festival
The winner could invite 4 friends & saw his wishes
come truecome true
Everything was broadcasted by JimTV (360° approach)
Central idea
They were brought by helicopter and limo to the festival
They had lobster and champaign for dinner
They had a jacuzzi and swimming pool at their disposal, as well as a private showcase from the Van Jets who played at the festival
ResultsNumber of participants: 22.372Number of opt-ins: 16.180