kbc - photo on card
DESCRIPTION
Just before the summer of 2006, KBC launched “mijnKBCkaart.be”, a service allowing KBC-clients to personalise their banccard with a picture of their choice. The launch was supported by N BBDO.To that end, N BBDO organized a photobox tour on a selection of festivals. In a special KBC-photobooth, everyone could take a picture of himself (and or his/her friends). Participants received immediately a fake banccard with their picture and url. Once at home, the participants could print his/her picture (or a different picture) on their banccard, via myKBCcard.be. Due to the huge success, the action was extended to a campus tour.TRANSCRIPT
KBCKBC foto op kaart(festival & campustour)
Just before summer 2006, KBC
launched “mijnKBCkaart.be”, a
service allowing KBC-clients to
personalise their banccard with a
picture of their choice
Briefing
The launch had to be supported
Target group : KBC clients
A photobox tour on a selection of
festivals. In a special KBC-
photobooth, everyone could take a
picture of himself (and or his/her
friends). Participants received
immediately a fake banccard with
Central idea
immediately a fake banccard with
their picture and url
Once at home, the participants
could print his/her picture (or a
different picture) on their banccard,
via myKBCcard.be
4970 pics (382,3/day), 4733 email-addresses
Within a couple of weeks, more than 100.000 clients requested their
personal banccard
Due to the huge success, action was extended to a campus tour
Results