KBCKBC foto op kaart(festival & campustour)

Just before summer 2006, KBC launched “mijnKBCkaart.be”, a service allowing KBC-clients to personalise their banccard with a picture of their choice

The launch had to be supported

Target group : KBC clients

Briefing

A photobox tour on a selection of festivals. In a special KBC-photobooth, everyone could take a picture of himself (and or his/her friends). Participants received immediately a fake banccard with their picture and url

Once at home, the participants could print his/her picture (or a

different picture) on their banccard, via myKBCcard.be

Central idea

4970 pics (382,3/day), 4733 email-addresses

Within a couple of weeks, more than 100.000 clients requested their

personal banccard

Due to the huge success, action was extended to a campus tour

Results