kazaltar couture celebration english

http://www.endevia.org/fr/ [email protected] - +33 6 37 43 59 64 36 rue Emile Cloud Serris - 77700

ContentsGENERAL

CONCEPT.…….................................................. 1

OBJECTIVE …….…............……....................... 2

DESIGNER. …….…....….......….........................3

PROGRAM...... …….…....………....................... 4

SHOW.............. …….…....………....................... 5

TEAM

PARTNER.....……......….....................................6KAZALTAR……….......….…….........….……......7PATRONNAGE……….......….…….........……....8

CLIENT....................…....………..........…...........9

PRESS...........................…....…...….........…...... 10

CONSULTANT....…....………..........…............ 11

VIDEO....…..................………..........….............12

SOUND/LIGHT......…………….......................13

PARTNER............……………...........................14

ATMOSPHERE

VENUE.........…..……….….................................15

ATMOSPHERE......………….............................16

PHOTOWALL......……………......…..................17

BACKOFFICE

HOSTESS.......……………..................................18

MODEL........... …...............................................19

DRESSER........…................................................20

MUA/HAIRSTYLIST …....................................21

ORGANIZATION………….......……................ 22

EXPERIENCE

EXPERIENCE......………..................................24

CONTRIBUTION......……….............................31

CONTACT…...…………....................................32

General

Concept

KAZALTAR COUTURE CELEBRATIONSucceding in the French market is not about skills or talents. It is all about network., knowing the right people, working with the right middlemen/intermediaries, having articles in the press to penetrate boutiques (that chiefly focuses on its advertisers such as DIOR...) and proving that you can be appealing to clients. Thus, it is hard for designers to be recognized in the Capital of Fashion. Thereof, we invented an event that addresses these issues.

Our event is a luxury fashion show organized under the patronage of ARAB BUSINESS LEADER (Luxury International Middle-East Club) by KAZALTAR, the luxury event department of our mother company ENDEVIA. After the events, designers will have theopportunity to be supported by either our indepenent fashion experts to find boutiques and develop their presence in Paris.

1

©Kazaltar

Objective 2

150 GUESTS

PRESS 50 targetted media: luxury and fashion

CLIENTS50 clients: physical individuals with high-purchasing

power and Intermediaries (personal shoppers, wedding planners, image consultants)

GUESTS50 extra clients will be invited: Local Celebrities,

Luxury Hotel Directors, Ambassadors

Note: For additional details, please read the team members' slides

©Kazaltar

DesignerDESCRIPTIONOur Fashion show will offer an opportunity fordesigners to be visibile among the press and clients.

TYPEHere are the type of designers that we want :● Haute Couture Designers● High Jewellery Designers (optional)

QUANTITYWe will promote up to 6 designers● Up to 4 Haute couture designers (maximum)● 2 High Jewellries (optional)

3

©Kazaltar

Program 4

END OF MARCH/APRIL 2016

GREETING 16h30 – 17h00

Greet our guests – Locker room Walk the guests to their seats Photoshoot before the Photowall

Interview before the fashion show

HAUTE-COUTURE FASHION SHOW17h00 – 18h00

4 successive fashion shows with 4 music breaks and a Grand Finale

AFTERSHOW 18h00-20h00

Beginning of the Cocktail PartyDiscussion between

Designers and Clients/Press (at a specific spot of the venue)Interview of Guests and DesignersPhotoshoot before the Photowall

Networking with our Guests©Kazaltar

Show 5

COMPOSITION4 Designers – 10 creations per fashion show

4 fashion shows + 1 Finale per show + 1 Grand Finale 60 passages (show) + 15 passages(Grand Finale) Grand Finale: 4 designers accompagnied by a model will

walk down the catwalk that will be surrounded by 12 models

4 Musical Breaks between each designers to give time to the dressers to dress our models 4 Descriptions of Designers+ 4 breaks before the next designer (Describe the history of the designer, his past, his designs, his passion,..)

LENGTH 51 minutes in Total 7m30 per Designers 40 secondes per Models 3m30 for each Musical Break 30 secondes per break 30 secondes per Descriptions of Designers BACKSTAGE 3 Backstage Managers 3 groups of 5 Models - 15 models in Total 15 dressers - 16 MUA/Hairstylists

©Kazaltar

6 Partner

©Kazaltar

ORGANIZATIONKAZALTAR Jorhan, Fabriano – Hasna Ettahiri

MAIN PARTNERARAB BUSINESS LEADERS Houssam J. Nasrawin

OTHERBMODE TV - VideoSPICE EVENTS – Sound/LightIMAGE IN STYLE – Image Consulting2 CAPITALES RADIO – Russian RadioENERGY CAPITALE Conciergerie/HealthHOTEL ET PREFERENCE Club, Luxury Hotel booking

Tatiana Haen – Image in Style/2Capitales Radio

Kazaltar

©Kazaltar

77

KAZALTAR is run by Jorhan FABRIANO

KAZALTAR is the luxury event department of ENDEVIA: Luxury and Fashion Event OrganizationLuxury and Fashion Event Consulting

Provide contacts for Luxury and Fashion Events

…Luxury and Fashion Event……...

…………….

Patronnage 8

Houssam J. Nasrawin, our friend and the president of the ARAB BUSINESS LEADERS agreed to be the patron of our event.As a patron, he will be the bridge between ambassadors and MiddleEast clients and our event.

Objective: Ambassadors, Middle-East clients

©Kazaltar

Client 9

We will fall back on the following clubs to invite wealthy clients: ARAB BUSINESS LEADERS – CLUB PREFERENCE CLUB AMILCAR – ENERGIE CAPITAL (medical conciergerie)

Clients with HighPurchasing power – Intermediaries (personal shoppers, wedding planners, conciergeries, image consultants)

©Kazaltar

Objective: 50 clients

Press 10

We will contact targetted journalists and bloggers:

Luxe.net – La Mode c Nous – Nec Plus Ultra - Fashion Tv – Luxe Tv – tv5 monde - Luxsure – Entre Luxe et Prestige

Luxe Magazine - Prestige International Magazine – Firstluxe Moment Magazine

©Kazaltar Objective: 50 media

Consultant 11

Tatiana Haen, the founder of IMAGE IN STYLE et journalist for 2CAPITALES RADIO will talk aboutour event on the radio and invite her russian clients.

©Kazaltar

Objective: Radio/Russian guests

Video 12

David Marie-Louise is the founder of BMODE TV, an online art and culture magazine. He covers not only big designers but also fledgling talents.

Objective: Videos, Photos, Interviews

©Kazaltar

Sound/Light 13

Tristan Gaudefroy of SPICE EVENTS will take care of light and sound

Fashion Show: Each designer will have his own atmosphere during the event to differentiate himself from the others.Lights will affect the walls, not the dresses. They will require the use of a big metallic structure.Wall Lights: They can be red, blue, yellow, pink, green...Mat Lights: They will be neutral to optimize the photos from the photographers

Objective: To plunge guests into a wonderful dream

©Kazaltar

14 Partner

©Kazaltar

Atmosphere

Venue1515

©Kazaltar

We chose to arrange our event at Salle Erard, one of the most confidential and Hidden luxury venue in Paris. It was built in XVIII century and retains this french « je ne sais quoi » that instantly wows guests. The more confidential we are, the less unwanted people pop up and the more we can hope to relevant guests. (15m of catwalk)

Atmosphere 16

Our venue will be enhanced through the use of sophisticated light and sound effects.Music will be made by a DJ that will be managed by us.Some Hostesses along with models will wear couture dresses, high heels and high jewellery to create this fairy tale-like atmosphere.

©Kazaltar

Photowall 17

A Photowall will be placed in the venue of the eventIt grants glamor, prestige and visibility.

©Kazaltar

Backstage

Hostess 18

Our hostesses will guide our guests all the way through the event: Greeting (2): Greet our guests and check their invitation (no gate crashing)

Locker-Room (2): Take care of guests Layout (3): Walk our guests to their seats©Kazaltar

Model 19

15 models split into 3 groupsFrom 1m73/75 (5ft8)

Freelance Professional Models from our Network Most of them will be white + other ethnic groups

Each Model has her own dresser©Kazaltar

Dresser 20

Like Models, Dressers/Ironers hail from our own Network.

Safety: 1 dresser per model – 15 dressers in total Efficicency: Each dresser will only take care of a single model

Other: Dressers will also iron designers's dresses

©Kazaltar

MUA/Hairstylist 21

16 MUA/Hairstylists 1 MUA/1 Hairstylist for 2 models 1 MUA and 1 Hairstylist will only have only one model

5 of them will stay in the backtage during the show in case models need them

©Kazaltar

Organization

©Kazaltar

2222

1. Organizer 2. Decoration 3. Music

4. Fragrance 5. Caterer

7. Transport

6. Light and Sound

9. Bag Manufacturer8. Art Director

©Kazaltar

Organization23

1. Make-up Artist 2. Hairstylist 3. Dresser/Ironer

9. Photographer/Film Maker7. Choregrapher

4. Model 5. Hostess 6. Designer

8. Public Relation

©Kazaltar

Experience

Experience

©Kazaltar

44

5-STAR HOTELSFOUR SEASONS GEORGE V (5*)HOTEL WESTIN VENDOME (5*)BANKE HOTEL (5*)

LUXURY MULTI-DESIGNER FASHION SHOWS FOUR SEASONS GEORGE V - CHAMPS ELYSEESJune 2014 December 2014June 2015

HAUTE COUTURE SHOWROOM - JEAN FARESWESTIN HOTEL - VENDOMESeptember/October 2014

SOIREE NETWORKING LES CAUSERIES CHICSBANKE HOTEL – OPERA/G LAFAYETTEMarch 2014

INAUGURATION DE LA BOUTIQUE GRINKOBOUTIQUE GRINKOSeptember 2014

2424

©Kazaltar Hôtel BANKE

Experience

©Kazaltar

44

CLOSURE OF FASHION WEEK FANNY LIAUTARD + VINCENT BOTTESISTANDARD – PALAIS DES CONGRES – PARIS 17October 2013

PARTY + YOUNG DESIGNER FASHION SHOW FASHION ADDICT PARTYPALAIS MAILLOT – PARIS 17 July 2013

JEWELLRY SHOW – VASKOLGCHURCH OF SAINT EUSTACHE – PARIS 01Juily 2014

2525

©Kazaltar Jean Fares at Westin Hotel

Interviewed by BMODE TV

Contribution 31

Organizing a true Couture or Haute CoutureFashion showin Paris is quite expensive: The Cocktail for 150 people – 4100 euros excl VATThe Sound and Light System – 6200 euros excl VATProfessional Models – 3750 euros gross salaryMUA + Hairstylists + Dressers+ Venues + Bags + Photowall.....…Thus, in order to support these colossal costs, weask designers to financially contribute to the eventso that we can deliver a quality show and wowour targetted guests.

TOTAL: 5400 euros excluding VAT so 6500 euros including VAT.

DEPOSIT: 2500 euros excluding VAT so 3000 eurosIncluding VAT.

NOTE: VAT that amounts to 1100 euros willbe deducted/reimbursed at the end your fiscal year

©Kazaltar

Contact 32

©Kazaltar

Contact: Jorhan FABRIANO

Site: http://www.kazaltar.com

Email: [email protected]

Email 2: [email protected]

Phone: +33 6 37 43 59 64 Headquaters: 36 rue Emile Cloud 77700

http://www.kazaltar.com/

kazaltar couture celebration english

Lifestyle