Kaylee PowersStrategic and Visual Communication Experience

Honors and Achievements

Leadership and Organizations

Angela Straw CateringMarketing and Public Relations February 2015 - CurrentEstablish social media, marketing, and public relations strategy for a new business Design all materials in Adobe Creative Suite and organize Facebook page

Literally, DarlingSocial Media and Graphic Design Intern (Spring) January 2015 - CurrentShare articles across multiple platforms including Pinterest, Tumblr, Reddit, Google+, StumbleUpon, and Newsana to increase readership to over two million as of 3/5/15Create graphics content following brand standards to be shared on social media, accompany articles, and represent the brand in Adobe Suite and on Canva

Galion Graders Baseball TeamPublic Relations Intern December 2014 - CurrentBuild social media presence including a Facebook with 432 likes and a Twitter with 88 followers within three months of implementation in a city of around 10,000 peopleCreate graphics content, one example of which reached 1,253 people on FacebookWrite copy for websiteSecure advertising sales, endorsements, and other special promotions

Love and Light PhotographyCreative Consultant November 2014 - January 2015Aided owner in developing a new brand and designing a website in Squarespace

Ohio University Global Health Initiative and Academic OfficeMarketing, Design, and Public Relations December 2013 - CurrentCreate overall public relations and marketing strategy for a newly created officeRestructure website and audit content to be user friendly and maintain in CommonSpotDesign and write copy for brochures, posters, and flyers in Adobe Creative SuitePlan promotional events, unique presentation strategies, and speakersWrite press releases and determine which campus and local outlets to target

ImPRessions, PRSSA Nationally Affiliated Student-Run Public Relations Firm Cardinal Health Account Associate August 2014 - CurrentAssist account team in creating and collaboratively implementing a public relations planOrganize events and create tactics to educate students about prescription drug abuseAthens County Humane Society Account Associate August 2013 - May 2014Drafted tweets and created social media content in PhotoshopPlanned and executed fundraising event with 180 tickets that raised more than $3,500

(419) 617-5940 kayleepowers@gmail.com6055 Monnett New Winchester Road Galion, OH 44833http://kayleepowers.wordpress.com/

Association for Women in Communications Public Relations Chair August 2013 - CurrentManage Twitter account with 363 followers, Facebook, Instagram, and PinterestCreate tactics to increase membership and general awareness of AWC on campusDesign promotional materials for meetings and philanthropic eventsSchedule social media posts by utilizing HootsuiteEstablish Pinterest and Instagram accounts and institute an official hashtag for members to use when live tweeting meetings

InterActivist Magazine Director of Public Relations August 2013 - CurrentManage Twitter account with 576 followers and Facebook page with 297 likesPlan release parties including booking venues and bands, creating all accompanying promotional materials, and creating event pages on social mediaEstablish presence on Instagram

Ohio University Circle K International Head of Public Relations, Head of Technology August 2013 - CurrentCreate promotional materials following specific branding guidelinesOrganize campaigns and plan events to increase membership and fundraise Manage Facebook and TwitterReach out to other Athens and student organizations for partnerships

Scripps Public Relations Student Society of America (PRSSA) Dues-Paying Committee Member August 2013 - CurrentParticipate in official twitter chats discussing industry topicsCompleted “PR Bootcamp” lessons including Cision, media pitching, and press releasesStrategic planning, social media, media relations, press release writing, design, and photography in four committees

Google Analytics IQ Certified21st Century Leadership CertificateCompleted training sessions in cultivating leadership best practices and skillsPRSSA Outstanding Freshman AwardUniversity College Dean’s ScholarshipGrand Chapter Ohio, East Star ScholarshipOhio University Deans List Fall 2014Kiwanis International Scholarship

Ohio University Athens, Ohio 45701Intended Graduation: May 2017B.S.J., Strategic Communication JournalismE.W. Scripps School of JournalismB.S.V.C., Information Design: Interactive MediaSchool of Visual Communication

Please visit my wordpress blog listed above to view my online portfolio

Applications/Other Skills

Education

Volunteer WorkProject C: Clicking Creates ChangeABC Players Group Project LeaderFacilitate communication between client and team to tell the stories of four different nonprofit organizations through videos, infographics, copy, and other multimedia content; raise donations to disperse among the four organizations through a public vote after story content completion

Spread the Thanks Fundraising CampaignLaunched a campaign to spread awareness and fundraise for Circle K’s Eliminate Campaign, Bobcats for Suicide Prevention, Southeastern Ohio Food Bank, and Timothy House by reaching out for collaboration, designing materials in InDesign, posting on Twitter and Facebook, and leading a team to implement fundraising tables

The Christmas Book TreeRevived a previously canceled campaign promoting literacy by collecting books to be given to children as Christmas presents by utilizing social media, press releases and media relations, and unique incentive giveaways. Broke the record of 147 books with 822 collected

Microsoft Office:Word, PowerPoint, Excel, OutlookAdobe Creative Suite:InDesign, Photoshop, Illustrator, LightroomWordpress Squarespace Axure RPHootsuite CommonSpot Sidekick Boomerang Google Alerts Canva Blogging Research Issuu Customer and Media RelationsPhone and Public Speaking/PresentingTime Management and Multi-tasking

News ExperienceRichland Source Freelance Correspondent June 2014 - Current Research and report news stories on various topics in proper AP StylePhotograph for articles and compose cutlines