kayleens sellers proposal generic

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Why choose Kayleen Park? - - Kayleen Park Broker Associate, REALTOR® My 10+ Customer Service Commitment As the REALTOR® you have chosen to exclusively represent you in the marketing of your home, I promise that I will: 1. Provide you with 10+ Customer Service during the entire selling process including, taking the time to understand your wants, needs and expectations, returning your calls and emails the same day and being honest with you at all times. 2. Help you obtain the highest possible price for your house in the shortest amount of time. 3. Advise you on pricing and assist you with staging your home. 4. Implement the 10 Point Marketing Plan to market your house through as many channels as possible. 5. Coordinate the home showing process. 6. Present all offers in person and advise you on the terms and contingencies. 7. Negotiate offers on your behalf. 8. Schedule and coordinate completion of contingencies and inspections. 9. Monitor the buyer’s loan process. 10. Coordinate and supervise the preparation of all closing documents and guide you through the closing process.

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Page 1: Kayleens Sellers Proposal   Generic

Why choose Kayleen Park?Why choose Kayleen Park?

--

Kayleen ParkBroker Associate, REALTOR®

My 10+ Customer Service CommitmentAs the REALTOR® you have chosen to exclusively represent you in the

marketing of your home, I promise that I will:

1. Provide you with 10+ Customer Service during the entire selling process including, taking the time to understand your wants, needs and expectations, returning your calls and emails the same day and being honest with you at all times.2. Help you obtain the highest possible price for your house in the shortest amount of time.3. Advise you on pricing and assist you with staging your home.4. Implement the 10 Point Marketing Plan to market your house through as many channels as possible.5. Coordinate the home showing process.6. Present all offers in person and advise you on the terms and contingencies.7. Negotiate offers on your behalf.8. Schedule and coordinate completion of contingencies and inspections.9. Monitor the buyer’s loan process.10. Coordinate and supervise the preparation of all closing documents and guide you through the closing process.

Page 2: Kayleens Sellers Proposal   Generic

Kayleen Park has over 13 years experience in sales, marketing and customer service.  My ambition reflects my entire lifestyle -- professionally and personally. I am an energetic individual with a strong work ethic who thrives on handling multiple tasks and responsibilities.

I have lived in the metro-Denver area since 1993.  My goal is to provide the best possible customer service to all my clients.  Please contact me to discuss your real estate needs whether you are an investor, looking to purchase your dream home or sell your current home.   Education & Professional Memberships:•BA:  Marketing & Management •MLS Certified •South Metro Denver REALTOR Association •Colorado Association of REALTORS (CAR) •National Association of REALTORS (NAR)

I am a REALTOR(R) and have taken a pledge to abide by a strict Code of Ethics.  Not every Real Estate Agent is a REALTOR(R)! I am also an investor who owns rental property.   

During my free time, I enjoy spending with my husband, James, son Liam, daughter Kassie, and other family and friends. I am a member of MOMS Club, Mothers and More Parker/Castle Rock Chapter and Southeast Christian Church. I love the Colorado outdoors and our average of 360 days of sunshine. My favorite activities are working out, running, skiing, hiking and going to dinner and the movies.

About MeAbout Me

Page 3: Kayleens Sellers Proposal   Generic

I understand that your home is one of the biggest assets, if not the biggest asset, you may own.  If you are considering selling your home, I value you as my client. I posses a high degree of integrity, have a strong value system and am very ethical. By using me as your REALTOR(R), I provide my clients with  flexible marketing options including:

•Staging your home, •Cleaning your home, •Pricing strategies,  •Beautiful color brochures, •Advertising in the Prestige buyer’s guide found in the Denver Post •Neighborhood home book, •Buyer comment cards, •Reaching other brokers through the MLS, •Presenting your listing to my Prestige office, •Presenting your listing to agents belonging to South Metro Denver Realtor board,  •Extensive internet marketing with pictures and virtual tours,•Comprehensive open house program focusing on brokers in the area,•Email campaigns,•Tracking showings and providing you feedback,•Weekly seller updates

Why Should You Hire Me to Sell Your Home?

Why Should You Hire Me to Sell Your Home?

Page 4: Kayleens Sellers Proposal   Generic

Core Values Prestige Real Estate Group, LLC

TeamTeamThe power of “One” results in a powerful team. Teamwork is The power of “One” results in a powerful team. Teamwork is

expected at every level of our company. expected at every level of our company.

BelieveBelieveWe believe in people who believe in themselves. We believe in We believe in people who believe in themselves. We believe in

people who want to grow personally & professionally. people who want to grow personally & professionally.

PassionPassionWe have a passion for integrity, fairness and excellence. We We have a passion for integrity, fairness and excellence. We

succeed when we surpass our expectations.succeed when we surpass our expectations.RecruitRecruit

We strive to recruit the best agents and staff. We provide our We strive to recruit the best agents and staff. We provide our realtors and clients the right technology, tools, services and realtors and clients the right technology, tools, services and

marketing advantages to help them meet their goals. marketing advantages to help them meet their goals.

CultureCultureWe believe in an environment of mutual respect and courtesy. We believe in an environment of mutual respect and courtesy.

We provide an environment of support and training.We provide an environment of support and training.

TrustTrustWe trust our leaders to make decisions that are best for every We trust our leaders to make decisions that are best for every

level of our company. Our partners trust each other. level of our company. Our partners trust each other.

Page 5: Kayleens Sellers Proposal   Generic

Three Critical Factors ofMarketing Your Home

Three Critical Factors ofMarketing Your Home

• The Role of The Real Estate Community

• My Role as Your Marketing Coordinator

• Our System of Getting You the Highest Realistic Price

Page 6: Kayleens Sellers Proposal   Generic

Who Represents You?Who Represents You?

• Designated Broker: we prefer to represent You!

• Seller Agent: works solely for the seller.

• Buyer’s Agent: works solely on behalf of buyer

• Transaction Broker: assist buyer and seller through transaction

• Customer: a party to the transaction that is not being represented

• Client: a party to the transaction that has an agency relationship

Page 7: Kayleens Sellers Proposal   Generic

Our Broker RelationshipsYou Have a Choice

Our Broker RelationshipsYou Have a Choice

In all relationships, we have a duty to act

honestly to both the buyer and seller.

YouYou

DesignatedBroker

DesignatedBroker

TransactionBroker

TransactionBroker

BuyersAgentBuyersAgent

When SellingMy Listing

Transaction Broker

When SellingMy Listing

Transaction Broker

When SellingMy Listing

Transaction Broker

When SellingMy Listing

Transaction Broker

Page 8: Kayleens Sellers Proposal   Generic

• To Communicate with You Regularly!

• To Get You Top Dollar!

• Meeting Your Timetable!

• Provide You with Accurate Market Trends!

My Commitment to YouMy Commitment to You

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In House21.6%

Other Companies78.4%

Nationally only a small percentage of homes are sold by the listing agent and company. We need to get all companies involved!!

Prestige In-House Sales for 2004 YTD

The Role of the Real Estate CommunityThe Role of the Real Estate Community

Page 10: Kayleens Sellers Proposal   Generic

• Buyers Come From Other Buyers Come From Other BrokersBrokers

• Buyers Come From Sign CallsBuyers Come From Sign Calls

• Buyers Come From AdsBuyers Come From Ads

• Start Their Home Search From Start Their Home Search From Other Sources Such As:Other Sources Such As:

• FlyersFlyers• Open HousesOpen Houses• Target MarketingTarget Marketing• Internet and Electronic Internet and Electronic

MediaMedia

Where Do Buyers Come From?Where Do Buyers Come From?

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• Create a Marketing Position to Create a Marketing Position to put Pressure on Other Brokers put Pressure on Other Brokers to Show Your Hometo Show Your Home

• Marketing to the Top BrokersMarketing to the Top Brokers

• Broker Marketing SessionsBroker Marketing Sessions

• Relocation BuyersRelocation Buyers

• My Network of Past ClientsMy Network of Past Clients

• Top Producers Within My OfficeTop Producers Within My Office

• Our Website at Our Website at www.PrestigeRealtyGroup.comwww.PrestigeRealtyGroup.com

Capturing BuyersWorking With Other BrokersCapturing Buyers

Working With Other Brokers

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• National network services 15,000 communities across the country.

• RELO is why over 50% of American homes are sold by independent brokers.

• RELO independent brokers sell more homes than any national franchise.

• Network of 120,000 Real Estate Professionals:• Nearly 650 member firms• Over 4,700 offices• 120,000 associates• Over $380 billion sales volume

RELO

Our Relocation NetworkOur Relocation Network

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We have National & International Relationships

To Help With All Moves To & From Denver

We have National & International Relationships

To Help With All Moves To & From Denver

Page 14: Kayleens Sellers Proposal   Generic

Who Understands RelocationIn Denver?

Who Understands RelocationIn Denver?

Page 15: Kayleens Sellers Proposal   Generic

Corporate Relocation Buyers – I Have Them!

22% of my business results from Corporate Relocation Clients producing listings for sale.

We represent buyers from 100’s of companies, including:

Prudential Resources Management Relocation Resources, Inc.Genesis RelocationThe Associates Relocation Management Co.Better Homes & Gardens Family Reloc. Serv.Boatmen’s Relocation Management GroupCommonwealth RelocationCorporate Transfer ServiceHome Purchase CorporationHomepoolMaenner RelocationNational Equity Professional RelocationPlus RelocationRelocation FundingThe Relocation GroupWeichert RelocationAnheuser-Busch Companies, Inc.Ball CorporationBlue Cross/Blue Shield of ColoradoBrown/Forman DistillersCH2M Hill, Inc.Corporate Homes of AmericaDeKalb CorporationE.I. duPont de Nemours & CompanyEastman KodakGeneral Motors CorporationGeneral Foods CorporationFrito Lay Inc.Hughes Aircraft CompanyIBM CorporationDenver UniversityKraft Inc.

Hewlett-PackardTexaco Inc.American Consumer ServiceRelocation ConsultantsRelocation Corp. ServicesAmway Realty NetworkDirect RelocationBell CorporationWestern GoldNabiscoKirkland & EllisViCorp.St. Joseph’s HospitalRaytheon Service Inc.Bureau of ReclamationCoopers & LeybrandUnited Parcel ServiceContinental InsuranceCoast to Coast HardwareAmoco OilExecutive Relocation Corp.Colonial SavingsM.A. Mortenson CompanyAT&TGreat West LifeMassachusetts MutualMerrill LynchToys “R” UsArcoNewmont MiningFarm Credit AdministrationJeppesen SandersonScott/Schwinn

SP TelecomBank OneEchostarSolbourne ComputersBurlington NorthernCoors MedtronicsMiacoNetrixPennantCIAO InternationalRelocationFirstlinc RelocationConocoPremier RelocationArgonaut RelocationAmerican CyadimideSchuller InternationalPepsi ColaEG&GUnited AirlinesColemanContinental AirlinePinnacle GroupUnion Pacific RailroadRyder Move ManagementUS WestMedia OneTCIPrimeSTAR PartnersGeorgia PacificXRS RelocationConoco PhillipsGMAC

Relocation buyers are generated by referrals from the top 50 firms in America!

HER Realtors, Columbus, OHHoulihan/Lawrence, Inc., Bronxville, NYHoward Hanna Company, Pittsburgh, PAJ.C. Nichols Real Est., Overland Park, KSJ.D. Reese, Realtors, Overland Park, KSJack Conway & Company, Norwell, MAJohnson-Rast & Hays Co., Bimiingharn, ALKennilworth, Inc., Chicago, ELKing Thompson Realtors, Dublin, OHLatter & Blum Inc., New Orleans, LALong & Foster Real Estate, Inc., Fairfax, VAMansell and Associates, Inc., Salt Lake City, UTMark Stimson, Realtors, Portland, MEMoore and Company Realtors, Denver, COO’Conor, Piper & Flynn, Timonium, MDPatterson-Schwartz Real Estate, Hockessin, DEPaul Semonin Realtors, Louisville, KY

Allen Tate Company, Charlotte, NCBowers, Nelms & Fonvifle, Richmond, VABuckhead Brokers, Atlanta, GABumet Financial Group, Edina, MNCBS Real Estate, Omaha, NECrye-Leike Realtors, Memphis, TNDeWolfe New England, Lexington, MAEbby Halliday Real Estate, Dallas, TXEdina Realty, Inc., Edina, MNF.C. Tucker Co., Indianapolis, INFairgreen Capital, Atlanta, GAFirst Team Real Estate, Costa Mesa, CAFonville Morisey Realty, Raleigh, NCGertrude Gardner, Inc., Metairie, LAGreenridge Realty, Grand Rapids, NUHarry Norman Realtors, Atlanta, GAHenry S. Miller Company, Dallas, TX

Real Estate One, Inc., Cleveland, OHRussell & Jeffcoat Realtors, Inc., Columbia, SCShorewest Realtors, Brookfield, NUSibcy Cline, Realtors, Cincinnati, OHSmythe, Cramer Company, Seven Hills, OHStarck & Company, Palatine, UThe Keyes Company, Miami, FLWatson Realty Corporation, Jacksonville, FLWeichert Relocation CO., Inc., Morris Plains, NJWeir, Manuel, Snyder Mark & Ranke, BirminghamWest Shell, Inc., Cincinnati, OHWilliam Pitt Real Estate, Stamford, CTWilliam Reveis Real Estate, Southport, CTWindemere Relocation, Inc., Bellevue, WAWinn Inc., Scottsdale, AZ

Referrals

Newspapers

Open Houses

Reputation

Repeat BusinessRelocation Division

Signs

Other

Page 16: Kayleens Sellers Proposal   Generic

The Prestige DifferenceThe Prestige Difference1. Agent Owned Company – Prestige Real Estate Group, LLC is an agent

and employee owned company. Customers are our number one priority. “Together We Can” is our team vision. This unique concept was started by 26 owners in 1999. Today, Prestige has 126 owners, 385 brokers and 7 offices servicing the entire Metro Denver area.

2. Locally Owned/Independent Company – Prestige Real Estate Group, LLC, is the largest locally owned real estate company in the Metro Denver area. Decisions are made locally and quickly.

3. Experienced/Productive Sales Team – Prestige Real Estate Group, LLC owners average over 11 years of real estate experience.

4. Market Share – Prestige Real Estate Group, LLC has obtained a 4% market share in less than five years and is currently ranked the 4th largest real estate company in Denver (2004). RealTrends Magazine ranks Prestige the 167th largest company in the US, this is up from our 184th position in 2002! (out of 100,000 firms).

5. Technology – Prestige Real Estate Group, LLC is the leader in technology services. Our state-of-the-art website attracts over 200,000+ viewers per month and showcases more than 100,000 properties locally and nationally. Every property has its own individual website and virtual tour.

6. Relocation - Prestige Real Estate Group, LLC is a member of Leading Real Estate Companies of the World, the nation’s largest relocation network of independent real estate brokers. RELO members produced over $410 billion in sales in 2006. RELO’s are widely recognized as the premier providers of quality relocations and affinity services.

7. Marketing – Prestige has an image of quality not quantity and prides itself on stellar branding, advertising, and marketing for the consumer. Our website, property brochures, and ads are second to none and add specific target marketing to each individual property.

8. Intranet – All six offices are networked both voice and data. Our listings and buyer’s needs are advertised immediately to 385 agents on our intranet before the information goes into the MLS. We sell 21% of our own listings, the national average is less than 2%.

9. Monthly Newsletter and Stats – Customers of Prestige Real Estate Group are able to receive the Prestige monthly newsletter which keeps Denver area homeowners and investors informed of local market trends affecting their property. We also track monthly showing activity, active, under-contract, and sold statistics for every area and price range in the metropolitan Denver region.

10. Local Knowledge/National Strength – Prestige is focused on steady growth while constantly maintaining a rare personal touch when serving the needs of clients and customers. Our sincere focus on customer Service, the use of advanced technology, and our membership in RELO gives our customers the best experience when buying or selling a home.

Page 17: Kayleens Sellers Proposal   Generic

• Internet and Electronic Delivery Systems• www.PrestigeRealtyGroup.com• Email distribution system allows us to

notify agents and clients instantaneously about your home being listed

• Leading Real Estate Companies of the World

• Digital Tour of Your Home

• Customer Service Department

• Image and Reputation

Key Benefits and ServicesKey Benefits and Services

Page 18: Kayleens Sellers Proposal   Generic

350+ Agents See Your Property in Our Weekly Digital Tour.

9749 Bay Hill Drive$890,000

The Prestige Digital TourThe Prestige Digital Tour

Page 19: Kayleens Sellers Proposal   Generic

We use our print

advertising in the

Denver Post to drive

the consumer to our

website where they

will find your listing.

Prestige Print AdvertisingOpen House Blitz

Prestige Print AdvertisingOpen House Blitz

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• Our Buyer’s Guide is published every two weeks in the Denver Post to a circulation of over 500,000.

Prestige Print AdvertisingDenver Post Buyer’s Guide

Prestige Print AdvertisingDenver Post Buyer’s Guide

Page 21: Kayleens Sellers Proposal   Generic

• Six offices servicing the entire Denver Metro area and the foothills:

• Denver Tech Center: 303-799-9898• Highlands Ranch: 303-268-8800• Castle Rock: 303-663-6865• Castle Pines: 303.688.0548• Conifer: 303-816-4500• Cherry Creek: 303-355-7671

• High technology tools to effectively and immediately market your home

• Your home will have its own web site

• Check us out at www.PrestigeRealtyGroup.com

• Monthly or Bi-Monthly advertising in local newspapers (Denver Newspaper Agency, Inside Cherry Creek, Douglas County News Press, Highlands Ranch Herald, Metro North Newspapers, 285Hustler, and High Timber Times.)

Why Choose PrestigeReal Estate Group?

Why Choose PrestigeReal Estate Group?

Page 22: Kayleens Sellers Proposal   Generic

Prestige StatisticsPrestige Statistics

• Prestige agents average 10.5 years of experience. The average in the Denver market is 3 (Source: Colorado Real Estate Commission).

• Prestige agents average 1.3 transaction per month. The average for Denver agents is .4 transactions per month (Source: Total # of transactions divided by the # of licensees in Denver).

• Average Sales Price is $304,000

• Prestige Real Estate Group represents over 1200 listings.

Page 23: Kayleens Sellers Proposal   Generic

Marketing, Advertising & Internet

Promotion Campaigns

The Prestige Internet SystemThe Prestige Internet System

Page 24: Kayleens Sellers Proposal   Generic

The Prestige Web SiteThe Prestige Web Site

• Our web site gets an average of 200,000 visitors per month.

• Your listing can be found in 3 areas on our web site:• Our Listings• Search for Homes• Prestige Digital Tour of Homes

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Prestige Digital Home ToursONLINE

Prestige Digital Home ToursONLINE

• Extensive photography

• Broadest possible feature coverage

• Strongest Substantiation of the Values and Virtues

• Each property has it’s own URL, so the consumer can find the site directly rather than having to search

• We drive traffic to our website with ads in the Denver Post and other local newspapers

• Prestige thinks: “If you’re going to sell a home . . . Sell the Home.”

Page 26: Kayleens Sellers Proposal   Generic

Online AdvertisingOnline Advertising

• Check out our web site at www.PrestigeRealtyGroup.com for over 100,000+ listings

• Your listing can be found on the following websites:

• www.realtor.com• www.recolorado.com• www.homes.com• www.yahoo.com• www.realestate.post-newsclassified.com• www.homeadavisor.com• www.mymls.com• www.homegain.com• www.infospace.com• www.360house.com

The Prestige Internet System Works!

Page 27: Kayleens Sellers Proposal   Generic

Get Your Home Ready to SellGet Your Home Ready to Sell

In preparing your house to sell, ask yourself over and over if your house looks like someone else's dream house. Houses in move-in condition tend to be inviting to buyers; houses that are like new typically sell the fastest and procure the best price. With that in mind, here are a few things to consider when getting ready to sell:

ExteriorRemember the 60-second rule: that's all the time you have to create a good first impression! Mow the lawn, rake leaves, trim trees and shrubs that keep light out of the house and remove dead plants. Pick up tools, garbage cans, hoses, toys, and building materials and store them neatly in a storage area. Replace broken or missing roof shingles and straighten and clean the gutters and downspouts. Clean all windows and mend torn screens. Painting your house helps improve curb appeal more than any other fix-up! If you decide against painting the entire house, consider painting the front door, window frames and shutters. Seal or resurface the driveway and repair broken steps and walkways. Paint or replace your mailbox and post. Dress up the front yard with some simple landscaping.Clean, Clean, Clean Step back for a moment and look at your home as if you were seeing it for the first time. Every room should be spotlessly clean, dusted and uncluttered. Steam clean the carpets and wax the floors. Wash the walls, windows and light fixtures. Tighten loose stair railings and clean all woodwork. In the event that you feel a project of this magnitude is better left to a professional, ask your real estate agent to recommend a cleaning service.Entryway Use bright light bulbs in the foyer and throughout the house. Fill the house with a pleasant aroma, such as berries in the summer or cinnamon in the winter.Living Room Replace the carpet if it's worn. It costs money, but you may find that you will more than recoup that cost when the home sells. Patch cracks and nail holes in the walls, and repaint walls in neutral colors, such as white or ivory. Nail down creaking boards and stair treads. Lubricate any sticking or squeaking doors. Open all curtains, and replace them if they are getting old. Add lamps and lighting if the house is dark. Set out fresh flowers.Furniture Rearrange or remove furniture to make your rooms look more spacious. Too much furniture and too many knick-knacks make rooms look cluttered and small. One or two decorative items per surface are plenty, so pack the rest away. Kitchen and Baths These rooms should sparkle! Clear off counters, and clean all appliances and fixtures. Scrub the floors and walls. Re-caulk tubs and showers. Clean these rooms thoroughly, and be sure they smell fresh.Closets Take those things to Goodwill that you'll have to discard anyway when you move. Organize shelves and straighten shoes. Be sure that sliding doors operate smoothly and knobs on drawers are secure.Utility Room Dust and wash the washer, dryer and water heater.Light and Bright Do everything you can to brighten the interior. Replace wallpaper with white or off-white paint, and repaint shabby or dark walls. Open the blinds, and replace broken windows and window seals. Always maintain a comfortable temperature inside the house, even if you are away for an extended period of time.

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92.00%

93.00%

94.00%

95.00%

96.00%

97.00%

98.00%

99.00%

100.00%

Overpricing…..• It makes others look

better• Fewer Sales People

Will Show Your Home• Buyers are unwilling

to negotiate• Lost Time• Reduces Competition

Percent Retained30 to 120 Days

Your Pricing Strategy is CriticalYour Pricing Strategy is Critical

Page 29: Kayleens Sellers Proposal   Generic

Asking Price Percentage of Prospective Buyers Willing to Look AtYour Home

10%

60%

90%

Your Listing Price Determines the Demand

The BuyerPool

10 to 15%above market

Market Value

10% Below

Pricing Your Home to Get Top Dollar

Pricing Your Home to Get Top Dollar

Page 30: Kayleens Sellers Proposal   Generic

You Have Many Choices of You Have Many Choices of

RealtorsRealtors

I appreciate the consideration of I appreciate the consideration of

working for you and look forward working for you and look forward

to giving you to giving you outstanding outstanding

service.service.

Call Me TodayCall Me Today

Kayleen ParkKayleen ParkBroker Associate, REALTOR®Broker Associate, REALTOR®

Cell: 720-218-9132Cell: 720-218-9132

Fax: 303.799.5178Fax: 303.799.5178

Email: Email: [email protected]@prestigerealtygroup.com

Thank You For Entrusting MeWith Your Real Estate Needs!

Thank You For Entrusting MeWith Your Real Estate Needs!