kaufhold news engagement
DESCRIPTION
Texas Tech teen news audience experiment: AEJMC 2014 panel for Media Management & Economics DivisionTRANSCRIPT
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“Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
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“Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
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“Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
• Newspaper advertising down 50% since 2007 (ASNE, 2013)
• Staffs down 31%; 17,000 newspaper jobs lost
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“Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
• Newspaper advertising down 50% since 2007 (ASNE, 2013)
• Staffs down 31%; 17,000 newspaper jobs lost
• TV news viewership down 55% since 1980(Pew, 2013)
![Page 5: Kaufhold news engagement](https://reader035.vdocuments.us/reader035/viewer/2022062512/55494b58b4c9050f4d8b5b06/html5/thumbnails/5.jpg)
“Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
• Newspaper advertising down 50% since 2007 (ASNE, 2013)
• Staffs down 31%; 17,000 newspaper jobs lost
• TV news viewership down 55% since 1980(Pew, 2013)
• Average age of a CBS or CNN news viewer?
![Page 6: Kaufhold news engagement](https://reader035.vdocuments.us/reader035/viewer/2022062512/55494b58b4c9050f4d8b5b06/html5/thumbnails/6.jpg)
“Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
• Newspaper advertising down 50% since 2007 (ASNE, 2013)
• Staffs down 31%; 17,000 newspaper jobs lost
• TV news viewership down 55% since 1980(Pew, 2013)
• Average age of a CBS or CNN news viewer?62.3…and rising
![Page 7: Kaufhold news engagement](https://reader035.vdocuments.us/reader035/viewer/2022062512/55494b58b4c9050f4d8b5b06/html5/thumbnails/7.jpg)
“Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
![Page 8: Kaufhold news engagement](https://reader035.vdocuments.us/reader035/viewer/2022062512/55494b58b4c9050f4d8b5b06/html5/thumbnails/8.jpg)
“Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
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“Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
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“Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
• News consumption
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“Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
• News consumption • Military service• Fraternal membership• Voting rates• Community investment• Union membership• School volunteering• Reported health/happiness
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“Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
• News consumption • Military service• Fraternal membership• Voting rates• Community investment• Union membership• School volunteering• Reported health/happiness• Suicide• Divorce
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“Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
• So, what would you rather do?
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“Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
• So, what would you rather do?
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“Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
• So, what would you rather do?
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“Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
• So, why not turn news into a game?
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“Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
• So, why not turn news into a game?
![Page 18: Kaufhold news engagement](https://reader035.vdocuments.us/reader035/viewer/2022062512/55494b58b4c9050f4d8b5b06/html5/thumbnails/18.jpg)
“Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
• So, why not turn news into a game?
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“Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
• News game, control & experimental groups• Previous week’s news; 2 local sources; no sports• 2 ways to earn points:
-Student does know a news story;-Experimenter doesn’t know a news story
• Pre- and post-tests measured 2 areas:-Current events knowledge-Civics knowledge
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“Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
• First iteration: Spring 20108 classes; 200 students (exp n=113); 6 visits-Current events knowledge +15%-Civics knowledge +37%
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“Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
• First iteration: Spring 20108 classes; 200 students (exp n=113); 6 visits-Current events knowledge +15% (few
students)-Civics knowledge +37%
![Page 22: Kaufhold news engagement](https://reader035.vdocuments.us/reader035/viewer/2022062512/55494b58b4c9050f4d8b5b06/html5/thumbnails/22.jpg)
“Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
• First iteration: Spring 20108 classes; 200 students (exp n=113); 6 visits-Current events knowledge +15%-Civics knowledge +37%
• Second iteration: Summer 20122 classes; 94 (exp n=56); 18 visits (every day)-Current events knowledge +86%-Civics knowledge +83%
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“Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
• Next: Expand it to high school2 social studies classes, approx. 30 students
each-Lubbock High School (STEM magnet)-Coronado High School (more diverse)
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“Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
• Next: Expand it to high school2 social studies classes, approx. 30 students
each-Lubbock High School (STEM magnet)-Coronado High School (more diverse)
• Texas Tech IRB approved• Lubbock School District research chair approved• Two H.S. principles approved & ID’d teachers• Lubbock Avalanche-Journal provided papers• …teachers never responded
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“Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
• Next: Expand it to high school-Identified a likely teacher in Austin-Will continue to pursue Lubbock teachers
• Hosted TAB conference; many news directors• Plan to engage journalists & journalism faculty
to make numerous classroom visits andhost student tours in news facilities
![Page 26: Kaufhold news engagement](https://reader035.vdocuments.us/reader035/viewer/2022062512/55494b58b4c9050f4d8b5b06/html5/thumbnails/26.jpg)
“Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
• Next: Expand it to high school-Identified a likely teacher in Austin-Will continue to pursue Lubbock teachers
• Hosted TAB conference; many news directors• Plan to engage journalists & journalism faculty
to make numerous classroom visits andhost student tours in news facilities
• Include recent graduates, now working in news
![Page 27: Kaufhold news engagement](https://reader035.vdocuments.us/reader035/viewer/2022062512/55494b58b4c9050f4d8b5b06/html5/thumbnails/27.jpg)
“Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
Thanks!
Kelly Kaufhold, Ph.D.Texas Tech University(512) 944-7256 (c)[email protected]