katie lin iml 140 midterm

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GREEK CHIC Katherine Helene Presented to: IML 140 October 17 th , 2011 “Expanding your wardrobe to endless possibilities”

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GREEK

CHICKatherine Helene

Presented to: IML 140

October 17th, 2011

“Expanding your wardrobe to endless possibilities”

What’s the pain?

$

What’s the product?

What

will

GR

EEK

C

HIC

pro

vide?

• Stylish & easy to use

website

What

will

GR

EEK

C

HIC

pro

vide?

• Name-brand, fashionable formal wear and accessories

What

will

GR

EEK

C

HIC

pro

vide?

• Reasonable rental fees: 10-15% of the retail price

What

will

GR

EEK

C

HIC

pro

vide?

• Convenient, fast delivery

Who’s the target customer?

“Expanding your wardrobe to endless

possibilities”

Fashionable Convenient Affordable Fresh Reliable Fun