kathy casso, vp corporate social responsibility
DESCRIPTION
Kathy Casso, VP Corporate Social Responsibility. Alcohol Responsibility. 1914. Alcohol Responsibility. More than 30 years of commitment. Partners. Government. Experts and Coalitions. College Focused Groups. Mid-Atlantic DUI Conference. Alcohol Responsibility. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Kathy Casso, VP Corporate Social Responsibility](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a7550346895dda9956/html5/thumbnails/1.jpg)
Kathy Casso, VP Corporate Social Responsibility
![Page 2: Kathy Casso, VP Corporate Social Responsibility](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a7550346895dda9956/html5/thumbnails/2.jpg)
Alcohol Responsibility
1914
![Page 3: Kathy Casso, VP Corporate Social Responsibility](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a7550346895dda9956/html5/thumbnails/3.jpg)
Alcohol ResponsibilityMore than 30 years of commitment
![Page 4: Kathy Casso, VP Corporate Social Responsibility](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a7550346895dda9956/html5/thumbnails/4.jpg)
Partners
Mid-Atlantic DUI Conference
Government Experts and Coalitions College Focused Groups
![Page 5: Kathy Casso, VP Corporate Social Responsibility](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a7550346895dda9956/html5/thumbnails/5.jpg)
Alcohol Responsibility
Anheuser-Busch and our wholesalershave invested more than$930 million since 1982
![Page 6: Kathy Casso, VP Corporate Social Responsibility](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a7550346895dda9956/html5/thumbnails/6.jpg)
Drunk Driving Prevention
Anheuser-Busch is opposed to drunk driving,and we believe it is 100% preventable.
![Page 7: Kathy Casso, VP Corporate Social Responsibility](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a7550346895dda9956/html5/thumbnails/7.jpg)
360 Integration
Budweiser Designate a Driver
TV
Digital/ Social
Outdoor Billboards
RadioRetail
Sports
Global Be(er)
Responsible Day
![Page 8: Kathy Casso, VP Corporate Social Responsibility](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a7550346895dda9956/html5/thumbnails/8.jpg)
360 Integration
Budweiser Designate a Driver
TV
Digital/ Social
Outdoor Billboards
RadioRetail
Sports
Global Be(er)
Responsible Day
![Page 9: Kathy Casso, VP Corporate Social Responsibility](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a7550346895dda9956/html5/thumbnails/9.jpg)
360 Integration
Budweiser Designate a Driver
TV
Digital/ Social
Outdoor Billboards
RadioRetail
Sports
Global Be(er)
Responsible Day
![Page 10: Kathy Casso, VP Corporate Social Responsibility](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a7550346895dda9956/html5/thumbnails/10.jpg)
360 Integration
Budweiser Designate a Driver
TV
Digital/ Social
Outdoor Billboards
RadioRetail
Sports
Global Be(er)
Responsible Day
![Page 11: Kathy Casso, VP Corporate Social Responsibility](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a7550346895dda9956/html5/thumbnails/11.jpg)
360 Integration
Budweiser Designate a Driver
TV
Digital/ Social
Outdoor Billboards
RadioRetail
Sports
Global Be(er)
Responsible Day
150 markets600+ radio stations
![Page 12: Kathy Casso, VP Corporate Social Responsibility](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a7550346895dda9956/html5/thumbnails/12.jpg)
360 Integration
Budweiser Designate a Driver
TV
Digital/ Social
Outdoor Billboards
RadioRetail
Sports
Global Be(er)
Responsible Day
![Page 13: Kathy Casso, VP Corporate Social Responsibility](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a7550346895dda9956/html5/thumbnails/13.jpg)
360 Integration
Budweiser Designate a Driver
TV
Digital/ Social
Outdoor Billboards
RadioRetail
Sports
Global Be(er)
Responsible Day
![Page 14: Kathy Casso, VP Corporate Social Responsibility](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a7550346895dda9956/html5/thumbnails/14.jpg)
360 Integration
Budweiser Designate a Driver
TV
Digital/ Social
Outdoor Billboards
RadioRetail
Sports
Global Be(er)
Responsible Day
2 Weeks50 Markets
100+ Radio Stations
![Page 15: Kathy Casso, VP Corporate Social Responsibility](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a7550346895dda9956/html5/thumbnails/15.jpg)
Drunk Driving Prevention Efforts
• Reached hundreds of millions of adults annually with our advertising and programs
• Inspired 141 million American adults to be or use a designated driver
• Provided more than 2.1 million safe rides home
• Trained 515,000 servers and bartenders
![Page 16: Kathy Casso, VP Corporate Social Responsibility](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a7550346895dda9956/html5/thumbnails/16.jpg)
Drunk Driving Prevention Results
Source: NHTSA
![Page 17: Kathy Casso, VP Corporate Social Responsibility](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a7550346895dda9956/html5/thumbnails/17.jpg)
Thank you