kathleen ryan kathy innvar denise cappuccio bob zimmerer ... · may 8, 2014 . agenda • welcome -...
TRANSCRIPT
Kathleen Ryan
Kathy Innvar Denise Cappuccio
Bob Zimmerer Susan Taylor
AvayaPowerHour
WELCOME Marketing Power Hour
May 8 2014
Agenda
bull Welcome - Kathleen Ryan bull Spring ahead of your competition with these Enterprise
Campaigns for UCampC and CEM ndash Kathy Innvar bull Accelerate the pace with these Midmarket and Networking
Campaigns ndash Denise Cappuccio bull 3Up Program ndash Bob Zimmerer bull One Source Updates - Susan Taylor bull Marketing Program News and Marketing Reminders ndash
Kathleen Ryan bull QampA
AvayaPowerHour
Kathy Innvar Enterprise Marketing Manager
innvaravayvacom
Spring ahead of your competition with these Enterprise Campaigns for UCampC and CEM
UCampC
Four Challenges of Mobility (Eng) Click here for Spanish and Portuguese
bull Message Increasing productivity to mobile workforce requires secure solution
bull Benefit Build a business case based on tangible case study examples
The Connected Experience (event in a box) (Eng) Click here for Spanish and Portuguese
bull Message Improve Collaboration among teams partners customers
bull Benefit Move opportunities to close
UCampC
Avaya Nortel Evolution Sales Toolkit (Eng)
bull Message Discuss roadmap (all portfolios)
bull Benefit Protect your base from the competition
The New Way We Collaborate bull Message Strategies for
innovation and collaboration bull Benefit Share Trends and
best practices ndash you are the expert
Vertical Campaign All portfolios
Hospitality bull Message Create the Connected
Guest Experience (Hotel of the future)
bull Benefit Demonstrate your knowledge with customer engagement technologies that can deliver personalized experiences
Healthcare (Eng On portal PMC shortly)
bull Message Increase Healthcare Quality and Decrease Costs
bull Benefit Articulate the vast benefits that Avaya solutions bring to the healthcare market
Customer Experience
CEM Launch Products bull Avaya Aura Experience Portal bull Avaya Intelligent Customer
Routing bull Avaya Proactive Outreach
Manager bull Avaya Aura Orchestration
Designer bull Check out Sales Plays for help
getting started
Get Smart at the Avaya Contact Center Learning Series (Eng since 2008)
bull Customers prospects partners Avaya Sales
bull Contact Center amp Customer Experience Suite
Sessions bullApril 8 - Enabling Multichannel from 4 to 400 agents
Customer Experience
Managing The Customer Experience Message Personalized Customer Service Benefit Position yourself as the experts in helping customers maintain long-term customer relationships
Transform your business one great interaction at a time (Eng May) Message Improving Customer Experiences in the Omnichannel Age Benefit Maintain your customer base by showing customers how to best maintain theirs
Your Action
Next Steps 1 Visit PMC regularly for new campaigns 2 Review the campaign overviews for
alignment with your objectives 3 Co-brand the assets and start generating
leads 4 Questions
1 Contact your Channel Marketing Manager 2 Contact your Channel Account Manager 3 Contact Kathy Innvar at innvaravayacom
Denise Cappuccio
Americas Marketing Manager dcappuccioavayacom
Accelerate the pace in Small Midmarket Business IP Office amp Networking
Networking Campaigns
Completed The Most Connected Games Ever
Case study + Jan 22 Webinar presented by IDC Analyst Rohit Mehra amp Avaya Jean Turgeon IDC webinar on-demand + 3min Sochi VP technology interview Video Video II IDC whitepaper infographic Post Sochi wrap-up Case Study Whitepaper Video III
bull Sochi Partner Toolkit 4 Sochi on PMC
Jan 7
Feb 4
Feb 25
May 6
Networking Q2 Webinar
IP Video Surveillance ndash ldquoHow We did Itrdquo Webinar hellip quarterly educational technology session
bull Held Thursday March 6 2014 bull Featured three customers who shared their
successful deployments bull Key message ndash Video Surveillance is only as good
as the network it runs on bull Industry focus Gaming Government and
Transportation bull Webinar ldquoon-demandrdquo always on
Networking New Campaign
Networking
bull Video Surveillance Trend Advisor Infographic - Growing Security Concerns and New Technologies THE TIPPING POINT OF SURVEILLANCE
- The One Question You Should Ask This Year IS MY IP NETWORK READY
bull Virtualization Trend Advisor Infographic
- Virtualization The 5 Trends That Can Extend Its Value - The Rise of Real-Time Applications - Network Virtualization - Virtual Desktop Infrastructure (VDI) - Fully Integrated Virtualized Solutions - Software Automation and Orchestration
bull And more campaigns amp assets to leverage on PMC eg Network Agility etc
PMC Campaign Assets bull Partner branded emails bull Banners bull Personalized email blasts bull Registration page to capture
leads bull Reporting
Small Midmarket Business Campaign
Avaya IP Office 90 Enable anywhere anytime collaboration with an Avaya midmarket solution
Full-size collaboration solutions for midsize companies (US Canada March 20th)
Assets e-Book Avaya can
deliver a seamless experience for voice video mobility regardless of device
TLC Cake Boss video Avaya provided a full solution that met the needs of this growing business
Small Midmarket Business New Campaign
Avaya IP Office Contact Center Interact and Growhellip imagine a simple multichannel solution for midsize businesses
Portfolio Product GA Theatre
IP Office Contact Center
11 March IPO CC
24 Jun Contact Center Select USCAN
Global
Avaya IP Office Contact Center Partner Sales Readiness Resources IP Office Contact Center Partner Deck IP Office Contact Center QampA - Public IP Office Contact Center QampA - Confidential IP Office Contact Center Technical FAQ IP Office Contact Center Technical Feature Brief and Use Cases
Small Midmarket Business New Campaign
Avaya IP Office Contact Center Interact and Growhellip imagine a simple multichannel solution for midsize businesses
For Partners - Midmarket Kit an all-in-one resource doc - Co-brand-able emails and assets - Partner News - Avaya Partner Connection Days - Avaya Executive Partner Forum - Avaya Partner U - Avaya Enablement Webinars - Avaya Connectandwin - Avaya Power Hour Sessions - Avaya Market Leaders amp PMC - Content Syndication Social Media
Next Steps
bull Visit PMC regularly for new campaign assets for you to use in alignment with your strategy and objectives
bull Co-brand the assets and start generating leads bull Visit the partner portal pages
ndash Small and Midmarket Business ndash Networking
bull Contact us for help - your Channel Marketing Manager - your Channel Account Manager - or me at dcappuccioavayacom
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Stepping Up Your Solution Presentations Demo Coaching Program
Bob Zimmerer Senior Manager Global Partner Enablement May 2014
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
The following presentation contains information that may permanently change the way you present and demonstrate Avaya solutions ndash causing faster sales cycle time greater consideration and more sales
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Why we do demoshellip
helliphave you been here before
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
What is the real value of a demo Create a dialog with the customer
Hands-on demo experience
Prove the solution works
Test drive the applications
Help customers see the benefit
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Not All Demos Are Equal Product Demos
Configured functional platform Basic features and functionality
Scenario Demos Product demos + Scripted to highlight differentiators
Advanced Demos Scenario demos + Integrated solutions including 3rd party applications Vertical scenarios
Changing The Language Of
Demos
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Picking The Right Demo Product
Focus on features and functionality Best for product training and RFP response
Scenario Tailored to customer needs and business goals Best for building support with LOB decision makers
Advanced Built to target a specific vertical or business use case Best at showing customer an integrated custom solution
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Some Examples Of Demo Resources Animated PPT
Videos
DemoAvaya
Virtualized Demos
Demo Kits
Lab Demos
EBCCBC
Trials
Increasing Com
plexity
Greater ldquoR
ealismrdquo
Increasing Cost
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Matching The Demo To The Sales Cycle Save more technical or customized demos for later in the sales cycle
Technical Depth
Cus
tom
izat
ion
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Matching The Demo To The Sales Cycle Save more technical or customized demos for later in the sales cycle
Technical Depth
Cus
tom
izat
ion
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Presentation Title
Presenter Name(s) Job Title Date
New Program Launch
27
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Program For Demo Success Sign Up ndash Commit
Plan with your customerpartner Commit to a great demo experience
Set Up ndash Prepare Match the best demo Configure devices and test
Step Up ndash Execute Practice your demo Practice telling your story
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Demo Coaching New Program Concept
Avaya ldquopanel of expertsrdquo will provide specific demo feedback to partners to help them enhance their demo presentation and win the deal
Partner Benefit Get demo feedback from Avaya experts Practice your demo in a safe environment
Partner Requirements Current Avaya certification Opportunity with a demo presentation looming
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
30 copy 2014 Avaya Inc Avaya ndash Confidential amp Proprietary Do not duplicate publish or distribute further without the express written permission of Avaya
3Up On Partner Portal
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Get Started Today
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Sign Up Site Global Coverage
US amp Canada Now EU CALA Soon GGM APAC Next
Avaya Connect Support Medal Requirement Expert Specializations
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Quick Examle - Use A Winning Strategy Show How Solution Supports Customer Goals
Demo a simple solution example (scenario)
Verify Validate Review
Use QampA to discover customer needs
Customer leads deeper demos (product)
Scenario Demo
Q amp A
Product Demos
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Next Steps For Partners Start Using 3Up Method
A Winning Demo Strategy rArr Checklists amp Scenarios
Leverage Avaya Demo Resources amp Best Practices
Try New Tips amp Tricks To Improve Your Demos
Register For A 3Up Coaching Session
Pick An Opportunity And Get Started
April 2014 PCC Spring 2014 Conference April 27 ndash May 1 2014 Dallas TX wwwpccamericasorg Twitter PCCAmericas
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
EASE OF DOING BUSINESS FROM OPPORTUNITY TO ORDER
Including One Source Evolution
Susan Taylor Avaya One Source Global Program Manager May 8 2014
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 37
Please Join Us for our One Source monthly Content review
Avaya One Source continues to streamline Avaya channel processes and tools with a roadmap of upcoming improvements Partners and Avaya associates should plan to attend this monthly webcast to gain advance notice of the capabilities that are planned and the impacts these will have on your systems interfaces and workflows Add these monthly webcasts to your calendar May 15 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIzAAOampId=a3j30000000KzgQAAS June 12 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ4AAOampId=a3j30000000KzgQAAS July 17 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ9AAOampId=a3j30000000KzgQAAS May 14 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIVAA4ampId=a3j30000000KzgQAAS June 11 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIaAAOampId=a3j30000000KzgQAAS July 16 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIfAAOampId=a3j30000000KzgQAAS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 38
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
PRODUCT OFFERS
MARKETING PROMOTIONS
B2B WEB SERVICES
PRICING
SYSTEM CHANGES
OTHERhelliphellip
ONE SOURCE ndash GTM Summary Template
bull SINGLE GTM RELEASE CONTENT EACH MONTH OF ALL CHANGES
bull ALL OFFERS NEED TO BE SALESPARTNERDISTRIBUTOR-FRIENDLY AT POINT OF LAUNCH
bull ALIGNMENT TO LIFECYCLE MANAGEMENT CHANGES
bull PROVIDE 60-DAY ADVANCE NOTIFICATION OF CHANGES TO SUPPORT YOUR READINESS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 39
May 2014 Avaya One Source (A1S) Content
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 40
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
Networking to Red for US and Canada Transfer of Networking portfolio from Blue supply chain to Red supply chain
Support for Select Partner Product Codes (SPP) SPP List pricing in OneSource Vendors Suggested Retail Price AVAYA net pricing to Distributor via automated discounting SPP Distributor sell price to Partners can be managed via OneSource Selling Price Admin
EC Admin - Performance improvements in the Price List Admin functionality iePrice List Admin Page Load Selling Price Upload Also Error page enhancements
EC Data - Show friendly error page to external users
MARKETING PROMOTIONS
Transition plan for Marketing promotions Any valid promotion approval generated by the legacy promotion processes will be accepted
for order submittal up to May 30 2014 subject to compliance with approval terms As of June 1 2014 the only acceptable method of submitting a promotion claim (for those
promotions available on One Source MPM) will be for orders with promotional codes and approvals generated by the One Source toolset via the Marketing Promotions Module (MPM)
Details on all available promotions available from the following link
B2B WEB SERVICES
B2B Web Services is a service available to Distributers More information in detailed section of this presentation
Next available window for Distributer activation is June 2014
PRICING
Several Price Increases Decreases and NPI ndash captured in the 60 day (for price increases) and 7 day (for price decreases) price notifications
$001 codes moving to MPG 1Z Canada Fx rate change
May 2014 GTM Content Summary
Kathleen Ryan
Marketing Programs kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
copy 2011 Avaya Inc All rights reserved 42
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up bull All content resides on your web site bullEnhance your site with very rich content for your customers to see including an extensive collections of videos whitepapers and brochures bullCapture leads within the syndicated experience and send them directly to you bullKeep your Avaya product information accurate and current 100 of the time
copy 2013 Avaya Inc All rights reserved 46
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities ndash Lack of Content to Tweet or Post ndash Lack of resources to gather content or to post content ndash Lack of acumen on what to TweetPost or how to TweetPost ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help ndash Consistent delivery of Social Media Content (TweetsPosts)
ndash Content will include Unified Communications Contact Center Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you ndash The Avaya Content Syndication infrastructure will be used to
drive the discussion for you ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 47
Social Media with Avaya Content Syndication ndash What is the program What is Social Media for Avaya Content Syndication (CSP)
ndash Expansion of Avaya CSP to utilize the new Social Media tool ndash Social Media content will be regularly made available to TweetPost to your partners ndash Avaya will ldquoTweetrdquo on your behalf The Tweet will go out from your Twitter account so it will engage your
customers in the conversation ndash Links in the Tweet will drive customers to the Avaya Content Syndication page on YOUR Website ndash Support for Twitter now with LinkedIn and FaceBook in June
Why should Partners use this offer ndash Leverage social media to connect and engage your audience online ndash Serve as a command center for Avaya social media communications ndash Drive access to great content for your customers ndash Greatly increase Social Media traffic ndash Further build your brand identity and enable you to be viewed as a subject matter expert in the social media
environment ndash Enhance your brand by contributing to and learning from conversations your customers are having online ndash Highly cost-effective complement to any marketing strategy (Free) ndash Generate leads through the utilization of the Avaya Content Syndication program
How do you get access ndash To access the Social Media module you as a current Avaya Content Syndication user will need to go into the
system and authorize access The process will take you less than five minutes and you will have immediate access to the tool for FREE As you know the link to the site is wwwavayacomcsp
copy 2013 Avaya Inc All rights reserved 48
Social Media ndash Authorizing Tweets To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet ndash simply check the ldquoPublish to
channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
copy 2011 Avaya Inc All rights reserved
49
New MarketLeaders Branding Kit Fully customizable options
Option 1 (tablecloth plaque pull-up banner) ndash Partner price = $800
Option 2 (cell phone battery chargers) ndash Quantity of 50-100 ndash Partner price will vary by quantity (starting at $670)
50 discount on stocked Branding Kit ndash 3 times 5 banner ndash 11 times 18 desktop banner ndash 9 times 12 and 3 times 5 signs ndash 1-GB USB drive ndash 5 mouse pads ndash 15 executive pens ndash 25 4 times 3 notepads ndash 22 duffle bag ndash 8 table cover
Limited quantities available for Silver Gold and Platinum Kits Partner Price $500 $250
Marketing Reminders
Register for the next Getting Started with Avaya Marketing Webinar to learn all about our Marketing Programs ndash Wednesday May 14th 200 ndash 300 est to learn abouthellip Partner Marketing Central ndash Free ready to use customizable marketing collateral and helpful resources designed to help you drive leads MarketLeaders ndash Affordable turnkey marketing programs to fill your pipeline Content Syndication - Free real time Avaya product information directly to your web site
Links for registrations to come in follow-up email
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns bullSales OFT files
bullTelemarketing scripts bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles bullEvent and Seminar in a Box
bullLead notification and reporting bullEnhanced customization
bullCo-branded banners and landing pages bullEnhanced reporting and analytics
bullCRM Integration bullSocial Media integration bullLibrary search function
bullSite map PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese and some in French Dutch Italian German and
Russian
52
Stay informed about events news and program updates bull ldquoLikerdquo the Avaya MarketLeaders Facebook page
Connect and Share
VISIT wwwavayamarketleaderscom
CALL 855-AVAYA-ML [(855) 282-9265]
EMAIL AvayaMLglgcom
- Slide Number 1
- Slide Number 2
- Slide Number 3
- UCampC
- UCampC
- Vertical Campaign All portfolios
- Customer Experience
- Customer Experience
- Your Action
- Slide Number 10
- Networking Campaigns
- NetworkingQ2 Webinar
- Networking New Campaign
- Small Midmarket BusinessCampaign
- Small Midmarket BusinessNew Campaign
- Small Midmarket Business New Campaign
- Next Steps
- Slide Number 18
- Slide Number 19
- Why we do demoshellip
- What is the real value of a demo
- Not All Demos Are Equal
- Picking The Right Demo
- Some Examples Of Demo Resources
- Matching The Demo To The Sales Cycle
- Matching The Demo To The Sales Cycle
- Slide Number 27
- 3Up Program For Demo Success
- 3Up Demo Coaching
- 3Up On Partner Portal
- Get Started Today
- Sign Up Site
- Quick Examle - Use A Winning Strategy
- Next Steps For Partners
- Slide Number 35
- Slide Number 36
- Please Join Us for our One Source monthly Content review
- ONE SOURCE ndash GTM Summary Template
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Avaya Connect Partner Appreciation KitCustomizable materials available on Partner Marketing Central
- Slide Number 43
- Slide Number 44
- Why should you register for Content Syndication NOW
- Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
- Social Media with Avaya Content Syndication ndash What is the program
- Social Media ndash Authorizing Tweets
- New MarketLeaders Branding Kit
- Marketing Reminders
- Slide Number 51
- Connect and Share
- 13VISIT wwwavayamarketleaderscomCALL 855-AVAYA-ML [(855) 282-9265]EMAIL AvayaMLglgcom
-
Agenda
bull Welcome - Kathleen Ryan bull Spring ahead of your competition with these Enterprise
Campaigns for UCampC and CEM ndash Kathy Innvar bull Accelerate the pace with these Midmarket and Networking
Campaigns ndash Denise Cappuccio bull 3Up Program ndash Bob Zimmerer bull One Source Updates - Susan Taylor bull Marketing Program News and Marketing Reminders ndash
Kathleen Ryan bull QampA
AvayaPowerHour
Kathy Innvar Enterprise Marketing Manager
innvaravayvacom
Spring ahead of your competition with these Enterprise Campaigns for UCampC and CEM
UCampC
Four Challenges of Mobility (Eng) Click here for Spanish and Portuguese
bull Message Increasing productivity to mobile workforce requires secure solution
bull Benefit Build a business case based on tangible case study examples
The Connected Experience (event in a box) (Eng) Click here for Spanish and Portuguese
bull Message Improve Collaboration among teams partners customers
bull Benefit Move opportunities to close
UCampC
Avaya Nortel Evolution Sales Toolkit (Eng)
bull Message Discuss roadmap (all portfolios)
bull Benefit Protect your base from the competition
The New Way We Collaborate bull Message Strategies for
innovation and collaboration bull Benefit Share Trends and
best practices ndash you are the expert
Vertical Campaign All portfolios
Hospitality bull Message Create the Connected
Guest Experience (Hotel of the future)
bull Benefit Demonstrate your knowledge with customer engagement technologies that can deliver personalized experiences
Healthcare (Eng On portal PMC shortly)
bull Message Increase Healthcare Quality and Decrease Costs
bull Benefit Articulate the vast benefits that Avaya solutions bring to the healthcare market
Customer Experience
CEM Launch Products bull Avaya Aura Experience Portal bull Avaya Intelligent Customer
Routing bull Avaya Proactive Outreach
Manager bull Avaya Aura Orchestration
Designer bull Check out Sales Plays for help
getting started
Get Smart at the Avaya Contact Center Learning Series (Eng since 2008)
bull Customers prospects partners Avaya Sales
bull Contact Center amp Customer Experience Suite
Sessions bullApril 8 - Enabling Multichannel from 4 to 400 agents
Customer Experience
Managing The Customer Experience Message Personalized Customer Service Benefit Position yourself as the experts in helping customers maintain long-term customer relationships
Transform your business one great interaction at a time (Eng May) Message Improving Customer Experiences in the Omnichannel Age Benefit Maintain your customer base by showing customers how to best maintain theirs
Your Action
Next Steps 1 Visit PMC regularly for new campaigns 2 Review the campaign overviews for
alignment with your objectives 3 Co-brand the assets and start generating
leads 4 Questions
1 Contact your Channel Marketing Manager 2 Contact your Channel Account Manager 3 Contact Kathy Innvar at innvaravayacom
Denise Cappuccio
Americas Marketing Manager dcappuccioavayacom
Accelerate the pace in Small Midmarket Business IP Office amp Networking
Networking Campaigns
Completed The Most Connected Games Ever
Case study + Jan 22 Webinar presented by IDC Analyst Rohit Mehra amp Avaya Jean Turgeon IDC webinar on-demand + 3min Sochi VP technology interview Video Video II IDC whitepaper infographic Post Sochi wrap-up Case Study Whitepaper Video III
bull Sochi Partner Toolkit 4 Sochi on PMC
Jan 7
Feb 4
Feb 25
May 6
Networking Q2 Webinar
IP Video Surveillance ndash ldquoHow We did Itrdquo Webinar hellip quarterly educational technology session
bull Held Thursday March 6 2014 bull Featured three customers who shared their
successful deployments bull Key message ndash Video Surveillance is only as good
as the network it runs on bull Industry focus Gaming Government and
Transportation bull Webinar ldquoon-demandrdquo always on
Networking New Campaign
Networking
bull Video Surveillance Trend Advisor Infographic - Growing Security Concerns and New Technologies THE TIPPING POINT OF SURVEILLANCE
- The One Question You Should Ask This Year IS MY IP NETWORK READY
bull Virtualization Trend Advisor Infographic
- Virtualization The 5 Trends That Can Extend Its Value - The Rise of Real-Time Applications - Network Virtualization - Virtual Desktop Infrastructure (VDI) - Fully Integrated Virtualized Solutions - Software Automation and Orchestration
bull And more campaigns amp assets to leverage on PMC eg Network Agility etc
PMC Campaign Assets bull Partner branded emails bull Banners bull Personalized email blasts bull Registration page to capture
leads bull Reporting
Small Midmarket Business Campaign
Avaya IP Office 90 Enable anywhere anytime collaboration with an Avaya midmarket solution
Full-size collaboration solutions for midsize companies (US Canada March 20th)
Assets e-Book Avaya can
deliver a seamless experience for voice video mobility regardless of device
TLC Cake Boss video Avaya provided a full solution that met the needs of this growing business
Small Midmarket Business New Campaign
Avaya IP Office Contact Center Interact and Growhellip imagine a simple multichannel solution for midsize businesses
Portfolio Product GA Theatre
IP Office Contact Center
11 March IPO CC
24 Jun Contact Center Select USCAN
Global
Avaya IP Office Contact Center Partner Sales Readiness Resources IP Office Contact Center Partner Deck IP Office Contact Center QampA - Public IP Office Contact Center QampA - Confidential IP Office Contact Center Technical FAQ IP Office Contact Center Technical Feature Brief and Use Cases
Small Midmarket Business New Campaign
Avaya IP Office Contact Center Interact and Growhellip imagine a simple multichannel solution for midsize businesses
For Partners - Midmarket Kit an all-in-one resource doc - Co-brand-able emails and assets - Partner News - Avaya Partner Connection Days - Avaya Executive Partner Forum - Avaya Partner U - Avaya Enablement Webinars - Avaya Connectandwin - Avaya Power Hour Sessions - Avaya Market Leaders amp PMC - Content Syndication Social Media
Next Steps
bull Visit PMC regularly for new campaign assets for you to use in alignment with your strategy and objectives
bull Co-brand the assets and start generating leads bull Visit the partner portal pages
ndash Small and Midmarket Business ndash Networking
bull Contact us for help - your Channel Marketing Manager - your Channel Account Manager - or me at dcappuccioavayacom
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Stepping Up Your Solution Presentations Demo Coaching Program
Bob Zimmerer Senior Manager Global Partner Enablement May 2014
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
The following presentation contains information that may permanently change the way you present and demonstrate Avaya solutions ndash causing faster sales cycle time greater consideration and more sales
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Why we do demoshellip
helliphave you been here before
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
What is the real value of a demo Create a dialog with the customer
Hands-on demo experience
Prove the solution works
Test drive the applications
Help customers see the benefit
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Not All Demos Are Equal Product Demos
Configured functional platform Basic features and functionality
Scenario Demos Product demos + Scripted to highlight differentiators
Advanced Demos Scenario demos + Integrated solutions including 3rd party applications Vertical scenarios
Changing The Language Of
Demos
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Picking The Right Demo Product
Focus on features and functionality Best for product training and RFP response
Scenario Tailored to customer needs and business goals Best for building support with LOB decision makers
Advanced Built to target a specific vertical or business use case Best at showing customer an integrated custom solution
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Some Examples Of Demo Resources Animated PPT
Videos
DemoAvaya
Virtualized Demos
Demo Kits
Lab Demos
EBCCBC
Trials
Increasing Com
plexity
Greater ldquoR
ealismrdquo
Increasing Cost
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Matching The Demo To The Sales Cycle Save more technical or customized demos for later in the sales cycle
Technical Depth
Cus
tom
izat
ion
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Matching The Demo To The Sales Cycle Save more technical or customized demos for later in the sales cycle
Technical Depth
Cus
tom
izat
ion
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Presentation Title
Presenter Name(s) Job Title Date
New Program Launch
27
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Program For Demo Success Sign Up ndash Commit
Plan with your customerpartner Commit to a great demo experience
Set Up ndash Prepare Match the best demo Configure devices and test
Step Up ndash Execute Practice your demo Practice telling your story
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Demo Coaching New Program Concept
Avaya ldquopanel of expertsrdquo will provide specific demo feedback to partners to help them enhance their demo presentation and win the deal
Partner Benefit Get demo feedback from Avaya experts Practice your demo in a safe environment
Partner Requirements Current Avaya certification Opportunity with a demo presentation looming
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
30 copy 2014 Avaya Inc Avaya ndash Confidential amp Proprietary Do not duplicate publish or distribute further without the express written permission of Avaya
3Up On Partner Portal
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Get Started Today
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Sign Up Site Global Coverage
US amp Canada Now EU CALA Soon GGM APAC Next
Avaya Connect Support Medal Requirement Expert Specializations
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Quick Examle - Use A Winning Strategy Show How Solution Supports Customer Goals
Demo a simple solution example (scenario)
Verify Validate Review
Use QampA to discover customer needs
Customer leads deeper demos (product)
Scenario Demo
Q amp A
Product Demos
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Next Steps For Partners Start Using 3Up Method
A Winning Demo Strategy rArr Checklists amp Scenarios
Leverage Avaya Demo Resources amp Best Practices
Try New Tips amp Tricks To Improve Your Demos
Register For A 3Up Coaching Session
Pick An Opportunity And Get Started
April 2014 PCC Spring 2014 Conference April 27 ndash May 1 2014 Dallas TX wwwpccamericasorg Twitter PCCAmericas
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
EASE OF DOING BUSINESS FROM OPPORTUNITY TO ORDER
Including One Source Evolution
Susan Taylor Avaya One Source Global Program Manager May 8 2014
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 37
Please Join Us for our One Source monthly Content review
Avaya One Source continues to streamline Avaya channel processes and tools with a roadmap of upcoming improvements Partners and Avaya associates should plan to attend this monthly webcast to gain advance notice of the capabilities that are planned and the impacts these will have on your systems interfaces and workflows Add these monthly webcasts to your calendar May 15 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIzAAOampId=a3j30000000KzgQAAS June 12 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ4AAOampId=a3j30000000KzgQAAS July 17 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ9AAOampId=a3j30000000KzgQAAS May 14 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIVAA4ampId=a3j30000000KzgQAAS June 11 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIaAAOampId=a3j30000000KzgQAAS July 16 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIfAAOampId=a3j30000000KzgQAAS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 38
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
PRODUCT OFFERS
MARKETING PROMOTIONS
B2B WEB SERVICES
PRICING
SYSTEM CHANGES
OTHERhelliphellip
ONE SOURCE ndash GTM Summary Template
bull SINGLE GTM RELEASE CONTENT EACH MONTH OF ALL CHANGES
bull ALL OFFERS NEED TO BE SALESPARTNERDISTRIBUTOR-FRIENDLY AT POINT OF LAUNCH
bull ALIGNMENT TO LIFECYCLE MANAGEMENT CHANGES
bull PROVIDE 60-DAY ADVANCE NOTIFICATION OF CHANGES TO SUPPORT YOUR READINESS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 39
May 2014 Avaya One Source (A1S) Content
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 40
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
Networking to Red for US and Canada Transfer of Networking portfolio from Blue supply chain to Red supply chain
Support for Select Partner Product Codes (SPP) SPP List pricing in OneSource Vendors Suggested Retail Price AVAYA net pricing to Distributor via automated discounting SPP Distributor sell price to Partners can be managed via OneSource Selling Price Admin
EC Admin - Performance improvements in the Price List Admin functionality iePrice List Admin Page Load Selling Price Upload Also Error page enhancements
EC Data - Show friendly error page to external users
MARKETING PROMOTIONS
Transition plan for Marketing promotions Any valid promotion approval generated by the legacy promotion processes will be accepted
for order submittal up to May 30 2014 subject to compliance with approval terms As of June 1 2014 the only acceptable method of submitting a promotion claim (for those
promotions available on One Source MPM) will be for orders with promotional codes and approvals generated by the One Source toolset via the Marketing Promotions Module (MPM)
Details on all available promotions available from the following link
B2B WEB SERVICES
B2B Web Services is a service available to Distributers More information in detailed section of this presentation
Next available window for Distributer activation is June 2014
PRICING
Several Price Increases Decreases and NPI ndash captured in the 60 day (for price increases) and 7 day (for price decreases) price notifications
$001 codes moving to MPG 1Z Canada Fx rate change
May 2014 GTM Content Summary
Kathleen Ryan
Marketing Programs kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
copy 2011 Avaya Inc All rights reserved 42
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up bull All content resides on your web site bullEnhance your site with very rich content for your customers to see including an extensive collections of videos whitepapers and brochures bullCapture leads within the syndicated experience and send them directly to you bullKeep your Avaya product information accurate and current 100 of the time
copy 2013 Avaya Inc All rights reserved 46
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities ndash Lack of Content to Tweet or Post ndash Lack of resources to gather content or to post content ndash Lack of acumen on what to TweetPost or how to TweetPost ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help ndash Consistent delivery of Social Media Content (TweetsPosts)
ndash Content will include Unified Communications Contact Center Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you ndash The Avaya Content Syndication infrastructure will be used to
drive the discussion for you ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 47
Social Media with Avaya Content Syndication ndash What is the program What is Social Media for Avaya Content Syndication (CSP)
ndash Expansion of Avaya CSP to utilize the new Social Media tool ndash Social Media content will be regularly made available to TweetPost to your partners ndash Avaya will ldquoTweetrdquo on your behalf The Tweet will go out from your Twitter account so it will engage your
customers in the conversation ndash Links in the Tweet will drive customers to the Avaya Content Syndication page on YOUR Website ndash Support for Twitter now with LinkedIn and FaceBook in June
Why should Partners use this offer ndash Leverage social media to connect and engage your audience online ndash Serve as a command center for Avaya social media communications ndash Drive access to great content for your customers ndash Greatly increase Social Media traffic ndash Further build your brand identity and enable you to be viewed as a subject matter expert in the social media
environment ndash Enhance your brand by contributing to and learning from conversations your customers are having online ndash Highly cost-effective complement to any marketing strategy (Free) ndash Generate leads through the utilization of the Avaya Content Syndication program
How do you get access ndash To access the Social Media module you as a current Avaya Content Syndication user will need to go into the
system and authorize access The process will take you less than five minutes and you will have immediate access to the tool for FREE As you know the link to the site is wwwavayacomcsp
copy 2013 Avaya Inc All rights reserved 48
Social Media ndash Authorizing Tweets To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet ndash simply check the ldquoPublish to
channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
copy 2011 Avaya Inc All rights reserved
49
New MarketLeaders Branding Kit Fully customizable options
Option 1 (tablecloth plaque pull-up banner) ndash Partner price = $800
Option 2 (cell phone battery chargers) ndash Quantity of 50-100 ndash Partner price will vary by quantity (starting at $670)
50 discount on stocked Branding Kit ndash 3 times 5 banner ndash 11 times 18 desktop banner ndash 9 times 12 and 3 times 5 signs ndash 1-GB USB drive ndash 5 mouse pads ndash 15 executive pens ndash 25 4 times 3 notepads ndash 22 duffle bag ndash 8 table cover
Limited quantities available for Silver Gold and Platinum Kits Partner Price $500 $250
Marketing Reminders
Register for the next Getting Started with Avaya Marketing Webinar to learn all about our Marketing Programs ndash Wednesday May 14th 200 ndash 300 est to learn abouthellip Partner Marketing Central ndash Free ready to use customizable marketing collateral and helpful resources designed to help you drive leads MarketLeaders ndash Affordable turnkey marketing programs to fill your pipeline Content Syndication - Free real time Avaya product information directly to your web site
Links for registrations to come in follow-up email
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns bullSales OFT files
bullTelemarketing scripts bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles bullEvent and Seminar in a Box
bullLead notification and reporting bullEnhanced customization
bullCo-branded banners and landing pages bullEnhanced reporting and analytics
bullCRM Integration bullSocial Media integration bullLibrary search function
bullSite map PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese and some in French Dutch Italian German and
Russian
52
Stay informed about events news and program updates bull ldquoLikerdquo the Avaya MarketLeaders Facebook page
Connect and Share
VISIT wwwavayamarketleaderscom
CALL 855-AVAYA-ML [(855) 282-9265]
EMAIL AvayaMLglgcom
- Slide Number 1
- Slide Number 2
- Slide Number 3
- UCampC
- UCampC
- Vertical Campaign All portfolios
- Customer Experience
- Customer Experience
- Your Action
- Slide Number 10
- Networking Campaigns
- NetworkingQ2 Webinar
- Networking New Campaign
- Small Midmarket BusinessCampaign
- Small Midmarket BusinessNew Campaign
- Small Midmarket Business New Campaign
- Next Steps
- Slide Number 18
- Slide Number 19
- Why we do demoshellip
- What is the real value of a demo
- Not All Demos Are Equal
- Picking The Right Demo
- Some Examples Of Demo Resources
- Matching The Demo To The Sales Cycle
- Matching The Demo To The Sales Cycle
- Slide Number 27
- 3Up Program For Demo Success
- 3Up Demo Coaching
- 3Up On Partner Portal
- Get Started Today
- Sign Up Site
- Quick Examle - Use A Winning Strategy
- Next Steps For Partners
- Slide Number 35
- Slide Number 36
- Please Join Us for our One Source monthly Content review
- ONE SOURCE ndash GTM Summary Template
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Avaya Connect Partner Appreciation KitCustomizable materials available on Partner Marketing Central
- Slide Number 43
- Slide Number 44
- Why should you register for Content Syndication NOW
- Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
- Social Media with Avaya Content Syndication ndash What is the program
- Social Media ndash Authorizing Tweets
- New MarketLeaders Branding Kit
- Marketing Reminders
- Slide Number 51
- Connect and Share
- 13VISIT wwwavayamarketleaderscomCALL 855-AVAYA-ML [(855) 282-9265]EMAIL AvayaMLglgcom
-
Kathy Innvar Enterprise Marketing Manager
innvaravayvacom
Spring ahead of your competition with these Enterprise Campaigns for UCampC and CEM
UCampC
Four Challenges of Mobility (Eng) Click here for Spanish and Portuguese
bull Message Increasing productivity to mobile workforce requires secure solution
bull Benefit Build a business case based on tangible case study examples
The Connected Experience (event in a box) (Eng) Click here for Spanish and Portuguese
bull Message Improve Collaboration among teams partners customers
bull Benefit Move opportunities to close
UCampC
Avaya Nortel Evolution Sales Toolkit (Eng)
bull Message Discuss roadmap (all portfolios)
bull Benefit Protect your base from the competition
The New Way We Collaborate bull Message Strategies for
innovation and collaboration bull Benefit Share Trends and
best practices ndash you are the expert
Vertical Campaign All portfolios
Hospitality bull Message Create the Connected
Guest Experience (Hotel of the future)
bull Benefit Demonstrate your knowledge with customer engagement technologies that can deliver personalized experiences
Healthcare (Eng On portal PMC shortly)
bull Message Increase Healthcare Quality and Decrease Costs
bull Benefit Articulate the vast benefits that Avaya solutions bring to the healthcare market
Customer Experience
CEM Launch Products bull Avaya Aura Experience Portal bull Avaya Intelligent Customer
Routing bull Avaya Proactive Outreach
Manager bull Avaya Aura Orchestration
Designer bull Check out Sales Plays for help
getting started
Get Smart at the Avaya Contact Center Learning Series (Eng since 2008)
bull Customers prospects partners Avaya Sales
bull Contact Center amp Customer Experience Suite
Sessions bullApril 8 - Enabling Multichannel from 4 to 400 agents
Customer Experience
Managing The Customer Experience Message Personalized Customer Service Benefit Position yourself as the experts in helping customers maintain long-term customer relationships
Transform your business one great interaction at a time (Eng May) Message Improving Customer Experiences in the Omnichannel Age Benefit Maintain your customer base by showing customers how to best maintain theirs
Your Action
Next Steps 1 Visit PMC regularly for new campaigns 2 Review the campaign overviews for
alignment with your objectives 3 Co-brand the assets and start generating
leads 4 Questions
1 Contact your Channel Marketing Manager 2 Contact your Channel Account Manager 3 Contact Kathy Innvar at innvaravayacom
Denise Cappuccio
Americas Marketing Manager dcappuccioavayacom
Accelerate the pace in Small Midmarket Business IP Office amp Networking
Networking Campaigns
Completed The Most Connected Games Ever
Case study + Jan 22 Webinar presented by IDC Analyst Rohit Mehra amp Avaya Jean Turgeon IDC webinar on-demand + 3min Sochi VP technology interview Video Video II IDC whitepaper infographic Post Sochi wrap-up Case Study Whitepaper Video III
bull Sochi Partner Toolkit 4 Sochi on PMC
Jan 7
Feb 4
Feb 25
May 6
Networking Q2 Webinar
IP Video Surveillance ndash ldquoHow We did Itrdquo Webinar hellip quarterly educational technology session
bull Held Thursday March 6 2014 bull Featured three customers who shared their
successful deployments bull Key message ndash Video Surveillance is only as good
as the network it runs on bull Industry focus Gaming Government and
Transportation bull Webinar ldquoon-demandrdquo always on
Networking New Campaign
Networking
bull Video Surveillance Trend Advisor Infographic - Growing Security Concerns and New Technologies THE TIPPING POINT OF SURVEILLANCE
- The One Question You Should Ask This Year IS MY IP NETWORK READY
bull Virtualization Trend Advisor Infographic
- Virtualization The 5 Trends That Can Extend Its Value - The Rise of Real-Time Applications - Network Virtualization - Virtual Desktop Infrastructure (VDI) - Fully Integrated Virtualized Solutions - Software Automation and Orchestration
bull And more campaigns amp assets to leverage on PMC eg Network Agility etc
PMC Campaign Assets bull Partner branded emails bull Banners bull Personalized email blasts bull Registration page to capture
leads bull Reporting
Small Midmarket Business Campaign
Avaya IP Office 90 Enable anywhere anytime collaboration with an Avaya midmarket solution
Full-size collaboration solutions for midsize companies (US Canada March 20th)
Assets e-Book Avaya can
deliver a seamless experience for voice video mobility regardless of device
TLC Cake Boss video Avaya provided a full solution that met the needs of this growing business
Small Midmarket Business New Campaign
Avaya IP Office Contact Center Interact and Growhellip imagine a simple multichannel solution for midsize businesses
Portfolio Product GA Theatre
IP Office Contact Center
11 March IPO CC
24 Jun Contact Center Select USCAN
Global
Avaya IP Office Contact Center Partner Sales Readiness Resources IP Office Contact Center Partner Deck IP Office Contact Center QampA - Public IP Office Contact Center QampA - Confidential IP Office Contact Center Technical FAQ IP Office Contact Center Technical Feature Brief and Use Cases
Small Midmarket Business New Campaign
Avaya IP Office Contact Center Interact and Growhellip imagine a simple multichannel solution for midsize businesses
For Partners - Midmarket Kit an all-in-one resource doc - Co-brand-able emails and assets - Partner News - Avaya Partner Connection Days - Avaya Executive Partner Forum - Avaya Partner U - Avaya Enablement Webinars - Avaya Connectandwin - Avaya Power Hour Sessions - Avaya Market Leaders amp PMC - Content Syndication Social Media
Next Steps
bull Visit PMC regularly for new campaign assets for you to use in alignment with your strategy and objectives
bull Co-brand the assets and start generating leads bull Visit the partner portal pages
ndash Small and Midmarket Business ndash Networking
bull Contact us for help - your Channel Marketing Manager - your Channel Account Manager - or me at dcappuccioavayacom
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Stepping Up Your Solution Presentations Demo Coaching Program
Bob Zimmerer Senior Manager Global Partner Enablement May 2014
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
The following presentation contains information that may permanently change the way you present and demonstrate Avaya solutions ndash causing faster sales cycle time greater consideration and more sales
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Why we do demoshellip
helliphave you been here before
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
What is the real value of a demo Create a dialog with the customer
Hands-on demo experience
Prove the solution works
Test drive the applications
Help customers see the benefit
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Not All Demos Are Equal Product Demos
Configured functional platform Basic features and functionality
Scenario Demos Product demos + Scripted to highlight differentiators
Advanced Demos Scenario demos + Integrated solutions including 3rd party applications Vertical scenarios
Changing The Language Of
Demos
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Picking The Right Demo Product
Focus on features and functionality Best for product training and RFP response
Scenario Tailored to customer needs and business goals Best for building support with LOB decision makers
Advanced Built to target a specific vertical or business use case Best at showing customer an integrated custom solution
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Some Examples Of Demo Resources Animated PPT
Videos
DemoAvaya
Virtualized Demos
Demo Kits
Lab Demos
EBCCBC
Trials
Increasing Com
plexity
Greater ldquoR
ealismrdquo
Increasing Cost
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Matching The Demo To The Sales Cycle Save more technical or customized demos for later in the sales cycle
Technical Depth
Cus
tom
izat
ion
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Matching The Demo To The Sales Cycle Save more technical or customized demos for later in the sales cycle
Technical Depth
Cus
tom
izat
ion
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Presentation Title
Presenter Name(s) Job Title Date
New Program Launch
27
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Program For Demo Success Sign Up ndash Commit
Plan with your customerpartner Commit to a great demo experience
Set Up ndash Prepare Match the best demo Configure devices and test
Step Up ndash Execute Practice your demo Practice telling your story
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Demo Coaching New Program Concept
Avaya ldquopanel of expertsrdquo will provide specific demo feedback to partners to help them enhance their demo presentation and win the deal
Partner Benefit Get demo feedback from Avaya experts Practice your demo in a safe environment
Partner Requirements Current Avaya certification Opportunity with a demo presentation looming
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
30 copy 2014 Avaya Inc Avaya ndash Confidential amp Proprietary Do not duplicate publish or distribute further without the express written permission of Avaya
3Up On Partner Portal
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Get Started Today
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Sign Up Site Global Coverage
US amp Canada Now EU CALA Soon GGM APAC Next
Avaya Connect Support Medal Requirement Expert Specializations
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Quick Examle - Use A Winning Strategy Show How Solution Supports Customer Goals
Demo a simple solution example (scenario)
Verify Validate Review
Use QampA to discover customer needs
Customer leads deeper demos (product)
Scenario Demo
Q amp A
Product Demos
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Next Steps For Partners Start Using 3Up Method
A Winning Demo Strategy rArr Checklists amp Scenarios
Leverage Avaya Demo Resources amp Best Practices
Try New Tips amp Tricks To Improve Your Demos
Register For A 3Up Coaching Session
Pick An Opportunity And Get Started
April 2014 PCC Spring 2014 Conference April 27 ndash May 1 2014 Dallas TX wwwpccamericasorg Twitter PCCAmericas
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
EASE OF DOING BUSINESS FROM OPPORTUNITY TO ORDER
Including One Source Evolution
Susan Taylor Avaya One Source Global Program Manager May 8 2014
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 37
Please Join Us for our One Source monthly Content review
Avaya One Source continues to streamline Avaya channel processes and tools with a roadmap of upcoming improvements Partners and Avaya associates should plan to attend this monthly webcast to gain advance notice of the capabilities that are planned and the impacts these will have on your systems interfaces and workflows Add these monthly webcasts to your calendar May 15 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIzAAOampId=a3j30000000KzgQAAS June 12 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ4AAOampId=a3j30000000KzgQAAS July 17 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ9AAOampId=a3j30000000KzgQAAS May 14 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIVAA4ampId=a3j30000000KzgQAAS June 11 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIaAAOampId=a3j30000000KzgQAAS July 16 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIfAAOampId=a3j30000000KzgQAAS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 38
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
PRODUCT OFFERS
MARKETING PROMOTIONS
B2B WEB SERVICES
PRICING
SYSTEM CHANGES
OTHERhelliphellip
ONE SOURCE ndash GTM Summary Template
bull SINGLE GTM RELEASE CONTENT EACH MONTH OF ALL CHANGES
bull ALL OFFERS NEED TO BE SALESPARTNERDISTRIBUTOR-FRIENDLY AT POINT OF LAUNCH
bull ALIGNMENT TO LIFECYCLE MANAGEMENT CHANGES
bull PROVIDE 60-DAY ADVANCE NOTIFICATION OF CHANGES TO SUPPORT YOUR READINESS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 39
May 2014 Avaya One Source (A1S) Content
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 40
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
Networking to Red for US and Canada Transfer of Networking portfolio from Blue supply chain to Red supply chain
Support for Select Partner Product Codes (SPP) SPP List pricing in OneSource Vendors Suggested Retail Price AVAYA net pricing to Distributor via automated discounting SPP Distributor sell price to Partners can be managed via OneSource Selling Price Admin
EC Admin - Performance improvements in the Price List Admin functionality iePrice List Admin Page Load Selling Price Upload Also Error page enhancements
EC Data - Show friendly error page to external users
MARKETING PROMOTIONS
Transition plan for Marketing promotions Any valid promotion approval generated by the legacy promotion processes will be accepted
for order submittal up to May 30 2014 subject to compliance with approval terms As of June 1 2014 the only acceptable method of submitting a promotion claim (for those
promotions available on One Source MPM) will be for orders with promotional codes and approvals generated by the One Source toolset via the Marketing Promotions Module (MPM)
Details on all available promotions available from the following link
B2B WEB SERVICES
B2B Web Services is a service available to Distributers More information in detailed section of this presentation
Next available window for Distributer activation is June 2014
PRICING
Several Price Increases Decreases and NPI ndash captured in the 60 day (for price increases) and 7 day (for price decreases) price notifications
$001 codes moving to MPG 1Z Canada Fx rate change
May 2014 GTM Content Summary
Kathleen Ryan
Marketing Programs kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
copy 2011 Avaya Inc All rights reserved 42
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up bull All content resides on your web site bullEnhance your site with very rich content for your customers to see including an extensive collections of videos whitepapers and brochures bullCapture leads within the syndicated experience and send them directly to you bullKeep your Avaya product information accurate and current 100 of the time
copy 2013 Avaya Inc All rights reserved 46
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities ndash Lack of Content to Tweet or Post ndash Lack of resources to gather content or to post content ndash Lack of acumen on what to TweetPost or how to TweetPost ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help ndash Consistent delivery of Social Media Content (TweetsPosts)
ndash Content will include Unified Communications Contact Center Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you ndash The Avaya Content Syndication infrastructure will be used to
drive the discussion for you ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 47
Social Media with Avaya Content Syndication ndash What is the program What is Social Media for Avaya Content Syndication (CSP)
ndash Expansion of Avaya CSP to utilize the new Social Media tool ndash Social Media content will be regularly made available to TweetPost to your partners ndash Avaya will ldquoTweetrdquo on your behalf The Tweet will go out from your Twitter account so it will engage your
customers in the conversation ndash Links in the Tweet will drive customers to the Avaya Content Syndication page on YOUR Website ndash Support for Twitter now with LinkedIn and FaceBook in June
Why should Partners use this offer ndash Leverage social media to connect and engage your audience online ndash Serve as a command center for Avaya social media communications ndash Drive access to great content for your customers ndash Greatly increase Social Media traffic ndash Further build your brand identity and enable you to be viewed as a subject matter expert in the social media
environment ndash Enhance your brand by contributing to and learning from conversations your customers are having online ndash Highly cost-effective complement to any marketing strategy (Free) ndash Generate leads through the utilization of the Avaya Content Syndication program
How do you get access ndash To access the Social Media module you as a current Avaya Content Syndication user will need to go into the
system and authorize access The process will take you less than five minutes and you will have immediate access to the tool for FREE As you know the link to the site is wwwavayacomcsp
copy 2013 Avaya Inc All rights reserved 48
Social Media ndash Authorizing Tweets To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet ndash simply check the ldquoPublish to
channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
copy 2011 Avaya Inc All rights reserved
49
New MarketLeaders Branding Kit Fully customizable options
Option 1 (tablecloth plaque pull-up banner) ndash Partner price = $800
Option 2 (cell phone battery chargers) ndash Quantity of 50-100 ndash Partner price will vary by quantity (starting at $670)
50 discount on stocked Branding Kit ndash 3 times 5 banner ndash 11 times 18 desktop banner ndash 9 times 12 and 3 times 5 signs ndash 1-GB USB drive ndash 5 mouse pads ndash 15 executive pens ndash 25 4 times 3 notepads ndash 22 duffle bag ndash 8 table cover
Limited quantities available for Silver Gold and Platinum Kits Partner Price $500 $250
Marketing Reminders
Register for the next Getting Started with Avaya Marketing Webinar to learn all about our Marketing Programs ndash Wednesday May 14th 200 ndash 300 est to learn abouthellip Partner Marketing Central ndash Free ready to use customizable marketing collateral and helpful resources designed to help you drive leads MarketLeaders ndash Affordable turnkey marketing programs to fill your pipeline Content Syndication - Free real time Avaya product information directly to your web site
Links for registrations to come in follow-up email
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns bullSales OFT files
bullTelemarketing scripts bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles bullEvent and Seminar in a Box
bullLead notification and reporting bullEnhanced customization
bullCo-branded banners and landing pages bullEnhanced reporting and analytics
bullCRM Integration bullSocial Media integration bullLibrary search function
bullSite map PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese and some in French Dutch Italian German and
Russian
52
Stay informed about events news and program updates bull ldquoLikerdquo the Avaya MarketLeaders Facebook page
Connect and Share
VISIT wwwavayamarketleaderscom
CALL 855-AVAYA-ML [(855) 282-9265]
EMAIL AvayaMLglgcom
- Slide Number 1
- Slide Number 2
- Slide Number 3
- UCampC
- UCampC
- Vertical Campaign All portfolios
- Customer Experience
- Customer Experience
- Your Action
- Slide Number 10
- Networking Campaigns
- NetworkingQ2 Webinar
- Networking New Campaign
- Small Midmarket BusinessCampaign
- Small Midmarket BusinessNew Campaign
- Small Midmarket Business New Campaign
- Next Steps
- Slide Number 18
- Slide Number 19
- Why we do demoshellip
- What is the real value of a demo
- Not All Demos Are Equal
- Picking The Right Demo
- Some Examples Of Demo Resources
- Matching The Demo To The Sales Cycle
- Matching The Demo To The Sales Cycle
- Slide Number 27
- 3Up Program For Demo Success
- 3Up Demo Coaching
- 3Up On Partner Portal
- Get Started Today
- Sign Up Site
- Quick Examle - Use A Winning Strategy
- Next Steps For Partners
- Slide Number 35
- Slide Number 36
- Please Join Us for our One Source monthly Content review
- ONE SOURCE ndash GTM Summary Template
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Avaya Connect Partner Appreciation KitCustomizable materials available on Partner Marketing Central
- Slide Number 43
- Slide Number 44
- Why should you register for Content Syndication NOW
- Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
- Social Media with Avaya Content Syndication ndash What is the program
- Social Media ndash Authorizing Tweets
- New MarketLeaders Branding Kit
- Marketing Reminders
- Slide Number 51
- Connect and Share
- 13VISIT wwwavayamarketleaderscomCALL 855-AVAYA-ML [(855) 282-9265]EMAIL AvayaMLglgcom
-
UCampC
Four Challenges of Mobility (Eng) Click here for Spanish and Portuguese
bull Message Increasing productivity to mobile workforce requires secure solution
bull Benefit Build a business case based on tangible case study examples
The Connected Experience (event in a box) (Eng) Click here for Spanish and Portuguese
bull Message Improve Collaboration among teams partners customers
bull Benefit Move opportunities to close
UCampC
Avaya Nortel Evolution Sales Toolkit (Eng)
bull Message Discuss roadmap (all portfolios)
bull Benefit Protect your base from the competition
The New Way We Collaborate bull Message Strategies for
innovation and collaboration bull Benefit Share Trends and
best practices ndash you are the expert
Vertical Campaign All portfolios
Hospitality bull Message Create the Connected
Guest Experience (Hotel of the future)
bull Benefit Demonstrate your knowledge with customer engagement technologies that can deliver personalized experiences
Healthcare (Eng On portal PMC shortly)
bull Message Increase Healthcare Quality and Decrease Costs
bull Benefit Articulate the vast benefits that Avaya solutions bring to the healthcare market
Customer Experience
CEM Launch Products bull Avaya Aura Experience Portal bull Avaya Intelligent Customer
Routing bull Avaya Proactive Outreach
Manager bull Avaya Aura Orchestration
Designer bull Check out Sales Plays for help
getting started
Get Smart at the Avaya Contact Center Learning Series (Eng since 2008)
bull Customers prospects partners Avaya Sales
bull Contact Center amp Customer Experience Suite
Sessions bullApril 8 - Enabling Multichannel from 4 to 400 agents
Customer Experience
Managing The Customer Experience Message Personalized Customer Service Benefit Position yourself as the experts in helping customers maintain long-term customer relationships
Transform your business one great interaction at a time (Eng May) Message Improving Customer Experiences in the Omnichannel Age Benefit Maintain your customer base by showing customers how to best maintain theirs
Your Action
Next Steps 1 Visit PMC regularly for new campaigns 2 Review the campaign overviews for
alignment with your objectives 3 Co-brand the assets and start generating
leads 4 Questions
1 Contact your Channel Marketing Manager 2 Contact your Channel Account Manager 3 Contact Kathy Innvar at innvaravayacom
Denise Cappuccio
Americas Marketing Manager dcappuccioavayacom
Accelerate the pace in Small Midmarket Business IP Office amp Networking
Networking Campaigns
Completed The Most Connected Games Ever
Case study + Jan 22 Webinar presented by IDC Analyst Rohit Mehra amp Avaya Jean Turgeon IDC webinar on-demand + 3min Sochi VP technology interview Video Video II IDC whitepaper infographic Post Sochi wrap-up Case Study Whitepaper Video III
bull Sochi Partner Toolkit 4 Sochi on PMC
Jan 7
Feb 4
Feb 25
May 6
Networking Q2 Webinar
IP Video Surveillance ndash ldquoHow We did Itrdquo Webinar hellip quarterly educational technology session
bull Held Thursday March 6 2014 bull Featured three customers who shared their
successful deployments bull Key message ndash Video Surveillance is only as good
as the network it runs on bull Industry focus Gaming Government and
Transportation bull Webinar ldquoon-demandrdquo always on
Networking New Campaign
Networking
bull Video Surveillance Trend Advisor Infographic - Growing Security Concerns and New Technologies THE TIPPING POINT OF SURVEILLANCE
- The One Question You Should Ask This Year IS MY IP NETWORK READY
bull Virtualization Trend Advisor Infographic
- Virtualization The 5 Trends That Can Extend Its Value - The Rise of Real-Time Applications - Network Virtualization - Virtual Desktop Infrastructure (VDI) - Fully Integrated Virtualized Solutions - Software Automation and Orchestration
bull And more campaigns amp assets to leverage on PMC eg Network Agility etc
PMC Campaign Assets bull Partner branded emails bull Banners bull Personalized email blasts bull Registration page to capture
leads bull Reporting
Small Midmarket Business Campaign
Avaya IP Office 90 Enable anywhere anytime collaboration with an Avaya midmarket solution
Full-size collaboration solutions for midsize companies (US Canada March 20th)
Assets e-Book Avaya can
deliver a seamless experience for voice video mobility regardless of device
TLC Cake Boss video Avaya provided a full solution that met the needs of this growing business
Small Midmarket Business New Campaign
Avaya IP Office Contact Center Interact and Growhellip imagine a simple multichannel solution for midsize businesses
Portfolio Product GA Theatre
IP Office Contact Center
11 March IPO CC
24 Jun Contact Center Select USCAN
Global
Avaya IP Office Contact Center Partner Sales Readiness Resources IP Office Contact Center Partner Deck IP Office Contact Center QampA - Public IP Office Contact Center QampA - Confidential IP Office Contact Center Technical FAQ IP Office Contact Center Technical Feature Brief and Use Cases
Small Midmarket Business New Campaign
Avaya IP Office Contact Center Interact and Growhellip imagine a simple multichannel solution for midsize businesses
For Partners - Midmarket Kit an all-in-one resource doc - Co-brand-able emails and assets - Partner News - Avaya Partner Connection Days - Avaya Executive Partner Forum - Avaya Partner U - Avaya Enablement Webinars - Avaya Connectandwin - Avaya Power Hour Sessions - Avaya Market Leaders amp PMC - Content Syndication Social Media
Next Steps
bull Visit PMC regularly for new campaign assets for you to use in alignment with your strategy and objectives
bull Co-brand the assets and start generating leads bull Visit the partner portal pages
ndash Small and Midmarket Business ndash Networking
bull Contact us for help - your Channel Marketing Manager - your Channel Account Manager - or me at dcappuccioavayacom
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Stepping Up Your Solution Presentations Demo Coaching Program
Bob Zimmerer Senior Manager Global Partner Enablement May 2014
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
The following presentation contains information that may permanently change the way you present and demonstrate Avaya solutions ndash causing faster sales cycle time greater consideration and more sales
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Why we do demoshellip
helliphave you been here before
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
What is the real value of a demo Create a dialog with the customer
Hands-on demo experience
Prove the solution works
Test drive the applications
Help customers see the benefit
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Not All Demos Are Equal Product Demos
Configured functional platform Basic features and functionality
Scenario Demos Product demos + Scripted to highlight differentiators
Advanced Demos Scenario demos + Integrated solutions including 3rd party applications Vertical scenarios
Changing The Language Of
Demos
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Picking The Right Demo Product
Focus on features and functionality Best for product training and RFP response
Scenario Tailored to customer needs and business goals Best for building support with LOB decision makers
Advanced Built to target a specific vertical or business use case Best at showing customer an integrated custom solution
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Some Examples Of Demo Resources Animated PPT
Videos
DemoAvaya
Virtualized Demos
Demo Kits
Lab Demos
EBCCBC
Trials
Increasing Com
plexity
Greater ldquoR
ealismrdquo
Increasing Cost
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Matching The Demo To The Sales Cycle Save more technical or customized demos for later in the sales cycle
Technical Depth
Cus
tom
izat
ion
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Matching The Demo To The Sales Cycle Save more technical or customized demos for later in the sales cycle
Technical Depth
Cus
tom
izat
ion
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Presentation Title
Presenter Name(s) Job Title Date
New Program Launch
27
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Program For Demo Success Sign Up ndash Commit
Plan with your customerpartner Commit to a great demo experience
Set Up ndash Prepare Match the best demo Configure devices and test
Step Up ndash Execute Practice your demo Practice telling your story
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Demo Coaching New Program Concept
Avaya ldquopanel of expertsrdquo will provide specific demo feedback to partners to help them enhance their demo presentation and win the deal
Partner Benefit Get demo feedback from Avaya experts Practice your demo in a safe environment
Partner Requirements Current Avaya certification Opportunity with a demo presentation looming
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
30 copy 2014 Avaya Inc Avaya ndash Confidential amp Proprietary Do not duplicate publish or distribute further without the express written permission of Avaya
3Up On Partner Portal
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Get Started Today
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Sign Up Site Global Coverage
US amp Canada Now EU CALA Soon GGM APAC Next
Avaya Connect Support Medal Requirement Expert Specializations
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Quick Examle - Use A Winning Strategy Show How Solution Supports Customer Goals
Demo a simple solution example (scenario)
Verify Validate Review
Use QampA to discover customer needs
Customer leads deeper demos (product)
Scenario Demo
Q amp A
Product Demos
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Next Steps For Partners Start Using 3Up Method
A Winning Demo Strategy rArr Checklists amp Scenarios
Leverage Avaya Demo Resources amp Best Practices
Try New Tips amp Tricks To Improve Your Demos
Register For A 3Up Coaching Session
Pick An Opportunity And Get Started
April 2014 PCC Spring 2014 Conference April 27 ndash May 1 2014 Dallas TX wwwpccamericasorg Twitter PCCAmericas
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
EASE OF DOING BUSINESS FROM OPPORTUNITY TO ORDER
Including One Source Evolution
Susan Taylor Avaya One Source Global Program Manager May 8 2014
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 37
Please Join Us for our One Source monthly Content review
Avaya One Source continues to streamline Avaya channel processes and tools with a roadmap of upcoming improvements Partners and Avaya associates should plan to attend this monthly webcast to gain advance notice of the capabilities that are planned and the impacts these will have on your systems interfaces and workflows Add these monthly webcasts to your calendar May 15 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIzAAOampId=a3j30000000KzgQAAS June 12 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ4AAOampId=a3j30000000KzgQAAS July 17 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ9AAOampId=a3j30000000KzgQAAS May 14 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIVAA4ampId=a3j30000000KzgQAAS June 11 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIaAAOampId=a3j30000000KzgQAAS July 16 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIfAAOampId=a3j30000000KzgQAAS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 38
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
PRODUCT OFFERS
MARKETING PROMOTIONS
B2B WEB SERVICES
PRICING
SYSTEM CHANGES
OTHERhelliphellip
ONE SOURCE ndash GTM Summary Template
bull SINGLE GTM RELEASE CONTENT EACH MONTH OF ALL CHANGES
bull ALL OFFERS NEED TO BE SALESPARTNERDISTRIBUTOR-FRIENDLY AT POINT OF LAUNCH
bull ALIGNMENT TO LIFECYCLE MANAGEMENT CHANGES
bull PROVIDE 60-DAY ADVANCE NOTIFICATION OF CHANGES TO SUPPORT YOUR READINESS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 39
May 2014 Avaya One Source (A1S) Content
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 40
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
Networking to Red for US and Canada Transfer of Networking portfolio from Blue supply chain to Red supply chain
Support for Select Partner Product Codes (SPP) SPP List pricing in OneSource Vendors Suggested Retail Price AVAYA net pricing to Distributor via automated discounting SPP Distributor sell price to Partners can be managed via OneSource Selling Price Admin
EC Admin - Performance improvements in the Price List Admin functionality iePrice List Admin Page Load Selling Price Upload Also Error page enhancements
EC Data - Show friendly error page to external users
MARKETING PROMOTIONS
Transition plan for Marketing promotions Any valid promotion approval generated by the legacy promotion processes will be accepted
for order submittal up to May 30 2014 subject to compliance with approval terms As of June 1 2014 the only acceptable method of submitting a promotion claim (for those
promotions available on One Source MPM) will be for orders with promotional codes and approvals generated by the One Source toolset via the Marketing Promotions Module (MPM)
Details on all available promotions available from the following link
B2B WEB SERVICES
B2B Web Services is a service available to Distributers More information in detailed section of this presentation
Next available window for Distributer activation is June 2014
PRICING
Several Price Increases Decreases and NPI ndash captured in the 60 day (for price increases) and 7 day (for price decreases) price notifications
$001 codes moving to MPG 1Z Canada Fx rate change
May 2014 GTM Content Summary
Kathleen Ryan
Marketing Programs kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
copy 2011 Avaya Inc All rights reserved 42
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up bull All content resides on your web site bullEnhance your site with very rich content for your customers to see including an extensive collections of videos whitepapers and brochures bullCapture leads within the syndicated experience and send them directly to you bullKeep your Avaya product information accurate and current 100 of the time
copy 2013 Avaya Inc All rights reserved 46
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities ndash Lack of Content to Tweet or Post ndash Lack of resources to gather content or to post content ndash Lack of acumen on what to TweetPost or how to TweetPost ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help ndash Consistent delivery of Social Media Content (TweetsPosts)
ndash Content will include Unified Communications Contact Center Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you ndash The Avaya Content Syndication infrastructure will be used to
drive the discussion for you ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 47
Social Media with Avaya Content Syndication ndash What is the program What is Social Media for Avaya Content Syndication (CSP)
ndash Expansion of Avaya CSP to utilize the new Social Media tool ndash Social Media content will be regularly made available to TweetPost to your partners ndash Avaya will ldquoTweetrdquo on your behalf The Tweet will go out from your Twitter account so it will engage your
customers in the conversation ndash Links in the Tweet will drive customers to the Avaya Content Syndication page on YOUR Website ndash Support for Twitter now with LinkedIn and FaceBook in June
Why should Partners use this offer ndash Leverage social media to connect and engage your audience online ndash Serve as a command center for Avaya social media communications ndash Drive access to great content for your customers ndash Greatly increase Social Media traffic ndash Further build your brand identity and enable you to be viewed as a subject matter expert in the social media
environment ndash Enhance your brand by contributing to and learning from conversations your customers are having online ndash Highly cost-effective complement to any marketing strategy (Free) ndash Generate leads through the utilization of the Avaya Content Syndication program
How do you get access ndash To access the Social Media module you as a current Avaya Content Syndication user will need to go into the
system and authorize access The process will take you less than five minutes and you will have immediate access to the tool for FREE As you know the link to the site is wwwavayacomcsp
copy 2013 Avaya Inc All rights reserved 48
Social Media ndash Authorizing Tweets To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet ndash simply check the ldquoPublish to
channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
copy 2011 Avaya Inc All rights reserved
49
New MarketLeaders Branding Kit Fully customizable options
Option 1 (tablecloth plaque pull-up banner) ndash Partner price = $800
Option 2 (cell phone battery chargers) ndash Quantity of 50-100 ndash Partner price will vary by quantity (starting at $670)
50 discount on stocked Branding Kit ndash 3 times 5 banner ndash 11 times 18 desktop banner ndash 9 times 12 and 3 times 5 signs ndash 1-GB USB drive ndash 5 mouse pads ndash 15 executive pens ndash 25 4 times 3 notepads ndash 22 duffle bag ndash 8 table cover
Limited quantities available for Silver Gold and Platinum Kits Partner Price $500 $250
Marketing Reminders
Register for the next Getting Started with Avaya Marketing Webinar to learn all about our Marketing Programs ndash Wednesday May 14th 200 ndash 300 est to learn abouthellip Partner Marketing Central ndash Free ready to use customizable marketing collateral and helpful resources designed to help you drive leads MarketLeaders ndash Affordable turnkey marketing programs to fill your pipeline Content Syndication - Free real time Avaya product information directly to your web site
Links for registrations to come in follow-up email
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns bullSales OFT files
bullTelemarketing scripts bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles bullEvent and Seminar in a Box
bullLead notification and reporting bullEnhanced customization
bullCo-branded banners and landing pages bullEnhanced reporting and analytics
bullCRM Integration bullSocial Media integration bullLibrary search function
bullSite map PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese and some in French Dutch Italian German and
Russian
52
Stay informed about events news and program updates bull ldquoLikerdquo the Avaya MarketLeaders Facebook page
Connect and Share
VISIT wwwavayamarketleaderscom
CALL 855-AVAYA-ML [(855) 282-9265]
EMAIL AvayaMLglgcom
- Slide Number 1
- Slide Number 2
- Slide Number 3
- UCampC
- UCampC
- Vertical Campaign All portfolios
- Customer Experience
- Customer Experience
- Your Action
- Slide Number 10
- Networking Campaigns
- NetworkingQ2 Webinar
- Networking New Campaign
- Small Midmarket BusinessCampaign
- Small Midmarket BusinessNew Campaign
- Small Midmarket Business New Campaign
- Next Steps
- Slide Number 18
- Slide Number 19
- Why we do demoshellip
- What is the real value of a demo
- Not All Demos Are Equal
- Picking The Right Demo
- Some Examples Of Demo Resources
- Matching The Demo To The Sales Cycle
- Matching The Demo To The Sales Cycle
- Slide Number 27
- 3Up Program For Demo Success
- 3Up Demo Coaching
- 3Up On Partner Portal
- Get Started Today
- Sign Up Site
- Quick Examle - Use A Winning Strategy
- Next Steps For Partners
- Slide Number 35
- Slide Number 36
- Please Join Us for our One Source monthly Content review
- ONE SOURCE ndash GTM Summary Template
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Avaya Connect Partner Appreciation KitCustomizable materials available on Partner Marketing Central
- Slide Number 43
- Slide Number 44
- Why should you register for Content Syndication NOW
- Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
- Social Media with Avaya Content Syndication ndash What is the program
- Social Media ndash Authorizing Tweets
- New MarketLeaders Branding Kit
- Marketing Reminders
- Slide Number 51
- Connect and Share
- 13VISIT wwwavayamarketleaderscomCALL 855-AVAYA-ML [(855) 282-9265]EMAIL AvayaMLglgcom
-
UCampC
Avaya Nortel Evolution Sales Toolkit (Eng)
bull Message Discuss roadmap (all portfolios)
bull Benefit Protect your base from the competition
The New Way We Collaborate bull Message Strategies for
innovation and collaboration bull Benefit Share Trends and
best practices ndash you are the expert
Vertical Campaign All portfolios
Hospitality bull Message Create the Connected
Guest Experience (Hotel of the future)
bull Benefit Demonstrate your knowledge with customer engagement technologies that can deliver personalized experiences
Healthcare (Eng On portal PMC shortly)
bull Message Increase Healthcare Quality and Decrease Costs
bull Benefit Articulate the vast benefits that Avaya solutions bring to the healthcare market
Customer Experience
CEM Launch Products bull Avaya Aura Experience Portal bull Avaya Intelligent Customer
Routing bull Avaya Proactive Outreach
Manager bull Avaya Aura Orchestration
Designer bull Check out Sales Plays for help
getting started
Get Smart at the Avaya Contact Center Learning Series (Eng since 2008)
bull Customers prospects partners Avaya Sales
bull Contact Center amp Customer Experience Suite
Sessions bullApril 8 - Enabling Multichannel from 4 to 400 agents
Customer Experience
Managing The Customer Experience Message Personalized Customer Service Benefit Position yourself as the experts in helping customers maintain long-term customer relationships
Transform your business one great interaction at a time (Eng May) Message Improving Customer Experiences in the Omnichannel Age Benefit Maintain your customer base by showing customers how to best maintain theirs
Your Action
Next Steps 1 Visit PMC regularly for new campaigns 2 Review the campaign overviews for
alignment with your objectives 3 Co-brand the assets and start generating
leads 4 Questions
1 Contact your Channel Marketing Manager 2 Contact your Channel Account Manager 3 Contact Kathy Innvar at innvaravayacom
Denise Cappuccio
Americas Marketing Manager dcappuccioavayacom
Accelerate the pace in Small Midmarket Business IP Office amp Networking
Networking Campaigns
Completed The Most Connected Games Ever
Case study + Jan 22 Webinar presented by IDC Analyst Rohit Mehra amp Avaya Jean Turgeon IDC webinar on-demand + 3min Sochi VP technology interview Video Video II IDC whitepaper infographic Post Sochi wrap-up Case Study Whitepaper Video III
bull Sochi Partner Toolkit 4 Sochi on PMC
Jan 7
Feb 4
Feb 25
May 6
Networking Q2 Webinar
IP Video Surveillance ndash ldquoHow We did Itrdquo Webinar hellip quarterly educational technology session
bull Held Thursday March 6 2014 bull Featured three customers who shared their
successful deployments bull Key message ndash Video Surveillance is only as good
as the network it runs on bull Industry focus Gaming Government and
Transportation bull Webinar ldquoon-demandrdquo always on
Networking New Campaign
Networking
bull Video Surveillance Trend Advisor Infographic - Growing Security Concerns and New Technologies THE TIPPING POINT OF SURVEILLANCE
- The One Question You Should Ask This Year IS MY IP NETWORK READY
bull Virtualization Trend Advisor Infographic
- Virtualization The 5 Trends That Can Extend Its Value - The Rise of Real-Time Applications - Network Virtualization - Virtual Desktop Infrastructure (VDI) - Fully Integrated Virtualized Solutions - Software Automation and Orchestration
bull And more campaigns amp assets to leverage on PMC eg Network Agility etc
PMC Campaign Assets bull Partner branded emails bull Banners bull Personalized email blasts bull Registration page to capture
leads bull Reporting
Small Midmarket Business Campaign
Avaya IP Office 90 Enable anywhere anytime collaboration with an Avaya midmarket solution
Full-size collaboration solutions for midsize companies (US Canada March 20th)
Assets e-Book Avaya can
deliver a seamless experience for voice video mobility regardless of device
TLC Cake Boss video Avaya provided a full solution that met the needs of this growing business
Small Midmarket Business New Campaign
Avaya IP Office Contact Center Interact and Growhellip imagine a simple multichannel solution for midsize businesses
Portfolio Product GA Theatre
IP Office Contact Center
11 March IPO CC
24 Jun Contact Center Select USCAN
Global
Avaya IP Office Contact Center Partner Sales Readiness Resources IP Office Contact Center Partner Deck IP Office Contact Center QampA - Public IP Office Contact Center QampA - Confidential IP Office Contact Center Technical FAQ IP Office Contact Center Technical Feature Brief and Use Cases
Small Midmarket Business New Campaign
Avaya IP Office Contact Center Interact and Growhellip imagine a simple multichannel solution for midsize businesses
For Partners - Midmarket Kit an all-in-one resource doc - Co-brand-able emails and assets - Partner News - Avaya Partner Connection Days - Avaya Executive Partner Forum - Avaya Partner U - Avaya Enablement Webinars - Avaya Connectandwin - Avaya Power Hour Sessions - Avaya Market Leaders amp PMC - Content Syndication Social Media
Next Steps
bull Visit PMC regularly for new campaign assets for you to use in alignment with your strategy and objectives
bull Co-brand the assets and start generating leads bull Visit the partner portal pages
ndash Small and Midmarket Business ndash Networking
bull Contact us for help - your Channel Marketing Manager - your Channel Account Manager - or me at dcappuccioavayacom
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Stepping Up Your Solution Presentations Demo Coaching Program
Bob Zimmerer Senior Manager Global Partner Enablement May 2014
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
The following presentation contains information that may permanently change the way you present and demonstrate Avaya solutions ndash causing faster sales cycle time greater consideration and more sales
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Why we do demoshellip
helliphave you been here before
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
What is the real value of a demo Create a dialog with the customer
Hands-on demo experience
Prove the solution works
Test drive the applications
Help customers see the benefit
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Not All Demos Are Equal Product Demos
Configured functional platform Basic features and functionality
Scenario Demos Product demos + Scripted to highlight differentiators
Advanced Demos Scenario demos + Integrated solutions including 3rd party applications Vertical scenarios
Changing The Language Of
Demos
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Picking The Right Demo Product
Focus on features and functionality Best for product training and RFP response
Scenario Tailored to customer needs and business goals Best for building support with LOB decision makers
Advanced Built to target a specific vertical or business use case Best at showing customer an integrated custom solution
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Some Examples Of Demo Resources Animated PPT
Videos
DemoAvaya
Virtualized Demos
Demo Kits
Lab Demos
EBCCBC
Trials
Increasing Com
plexity
Greater ldquoR
ealismrdquo
Increasing Cost
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Matching The Demo To The Sales Cycle Save more technical or customized demos for later in the sales cycle
Technical Depth
Cus
tom
izat
ion
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Matching The Demo To The Sales Cycle Save more technical or customized demos for later in the sales cycle
Technical Depth
Cus
tom
izat
ion
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Presentation Title
Presenter Name(s) Job Title Date
New Program Launch
27
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Program For Demo Success Sign Up ndash Commit
Plan with your customerpartner Commit to a great demo experience
Set Up ndash Prepare Match the best demo Configure devices and test
Step Up ndash Execute Practice your demo Practice telling your story
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Demo Coaching New Program Concept
Avaya ldquopanel of expertsrdquo will provide specific demo feedback to partners to help them enhance their demo presentation and win the deal
Partner Benefit Get demo feedback from Avaya experts Practice your demo in a safe environment
Partner Requirements Current Avaya certification Opportunity with a demo presentation looming
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
30 copy 2014 Avaya Inc Avaya ndash Confidential amp Proprietary Do not duplicate publish or distribute further without the express written permission of Avaya
3Up On Partner Portal
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Get Started Today
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Sign Up Site Global Coverage
US amp Canada Now EU CALA Soon GGM APAC Next
Avaya Connect Support Medal Requirement Expert Specializations
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Quick Examle - Use A Winning Strategy Show How Solution Supports Customer Goals
Demo a simple solution example (scenario)
Verify Validate Review
Use QampA to discover customer needs
Customer leads deeper demos (product)
Scenario Demo
Q amp A
Product Demos
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Next Steps For Partners Start Using 3Up Method
A Winning Demo Strategy rArr Checklists amp Scenarios
Leverage Avaya Demo Resources amp Best Practices
Try New Tips amp Tricks To Improve Your Demos
Register For A 3Up Coaching Session
Pick An Opportunity And Get Started
April 2014 PCC Spring 2014 Conference April 27 ndash May 1 2014 Dallas TX wwwpccamericasorg Twitter PCCAmericas
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
EASE OF DOING BUSINESS FROM OPPORTUNITY TO ORDER
Including One Source Evolution
Susan Taylor Avaya One Source Global Program Manager May 8 2014
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 37
Please Join Us for our One Source monthly Content review
Avaya One Source continues to streamline Avaya channel processes and tools with a roadmap of upcoming improvements Partners and Avaya associates should plan to attend this monthly webcast to gain advance notice of the capabilities that are planned and the impacts these will have on your systems interfaces and workflows Add these monthly webcasts to your calendar May 15 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIzAAOampId=a3j30000000KzgQAAS June 12 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ4AAOampId=a3j30000000KzgQAAS July 17 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ9AAOampId=a3j30000000KzgQAAS May 14 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIVAA4ampId=a3j30000000KzgQAAS June 11 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIaAAOampId=a3j30000000KzgQAAS July 16 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIfAAOampId=a3j30000000KzgQAAS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 38
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
PRODUCT OFFERS
MARKETING PROMOTIONS
B2B WEB SERVICES
PRICING
SYSTEM CHANGES
OTHERhelliphellip
ONE SOURCE ndash GTM Summary Template
bull SINGLE GTM RELEASE CONTENT EACH MONTH OF ALL CHANGES
bull ALL OFFERS NEED TO BE SALESPARTNERDISTRIBUTOR-FRIENDLY AT POINT OF LAUNCH
bull ALIGNMENT TO LIFECYCLE MANAGEMENT CHANGES
bull PROVIDE 60-DAY ADVANCE NOTIFICATION OF CHANGES TO SUPPORT YOUR READINESS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 39
May 2014 Avaya One Source (A1S) Content
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 40
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
Networking to Red for US and Canada Transfer of Networking portfolio from Blue supply chain to Red supply chain
Support for Select Partner Product Codes (SPP) SPP List pricing in OneSource Vendors Suggested Retail Price AVAYA net pricing to Distributor via automated discounting SPP Distributor sell price to Partners can be managed via OneSource Selling Price Admin
EC Admin - Performance improvements in the Price List Admin functionality iePrice List Admin Page Load Selling Price Upload Also Error page enhancements
EC Data - Show friendly error page to external users
MARKETING PROMOTIONS
Transition plan for Marketing promotions Any valid promotion approval generated by the legacy promotion processes will be accepted
for order submittal up to May 30 2014 subject to compliance with approval terms As of June 1 2014 the only acceptable method of submitting a promotion claim (for those
promotions available on One Source MPM) will be for orders with promotional codes and approvals generated by the One Source toolset via the Marketing Promotions Module (MPM)
Details on all available promotions available from the following link
B2B WEB SERVICES
B2B Web Services is a service available to Distributers More information in detailed section of this presentation
Next available window for Distributer activation is June 2014
PRICING
Several Price Increases Decreases and NPI ndash captured in the 60 day (for price increases) and 7 day (for price decreases) price notifications
$001 codes moving to MPG 1Z Canada Fx rate change
May 2014 GTM Content Summary
Kathleen Ryan
Marketing Programs kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
copy 2011 Avaya Inc All rights reserved 42
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up bull All content resides on your web site bullEnhance your site with very rich content for your customers to see including an extensive collections of videos whitepapers and brochures bullCapture leads within the syndicated experience and send them directly to you bullKeep your Avaya product information accurate and current 100 of the time
copy 2013 Avaya Inc All rights reserved 46
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities ndash Lack of Content to Tweet or Post ndash Lack of resources to gather content or to post content ndash Lack of acumen on what to TweetPost or how to TweetPost ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help ndash Consistent delivery of Social Media Content (TweetsPosts)
ndash Content will include Unified Communications Contact Center Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you ndash The Avaya Content Syndication infrastructure will be used to
drive the discussion for you ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 47
Social Media with Avaya Content Syndication ndash What is the program What is Social Media for Avaya Content Syndication (CSP)
ndash Expansion of Avaya CSP to utilize the new Social Media tool ndash Social Media content will be regularly made available to TweetPost to your partners ndash Avaya will ldquoTweetrdquo on your behalf The Tweet will go out from your Twitter account so it will engage your
customers in the conversation ndash Links in the Tweet will drive customers to the Avaya Content Syndication page on YOUR Website ndash Support for Twitter now with LinkedIn and FaceBook in June
Why should Partners use this offer ndash Leverage social media to connect and engage your audience online ndash Serve as a command center for Avaya social media communications ndash Drive access to great content for your customers ndash Greatly increase Social Media traffic ndash Further build your brand identity and enable you to be viewed as a subject matter expert in the social media
environment ndash Enhance your brand by contributing to and learning from conversations your customers are having online ndash Highly cost-effective complement to any marketing strategy (Free) ndash Generate leads through the utilization of the Avaya Content Syndication program
How do you get access ndash To access the Social Media module you as a current Avaya Content Syndication user will need to go into the
system and authorize access The process will take you less than five minutes and you will have immediate access to the tool for FREE As you know the link to the site is wwwavayacomcsp
copy 2013 Avaya Inc All rights reserved 48
Social Media ndash Authorizing Tweets To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet ndash simply check the ldquoPublish to
channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
copy 2011 Avaya Inc All rights reserved
49
New MarketLeaders Branding Kit Fully customizable options
Option 1 (tablecloth plaque pull-up banner) ndash Partner price = $800
Option 2 (cell phone battery chargers) ndash Quantity of 50-100 ndash Partner price will vary by quantity (starting at $670)
50 discount on stocked Branding Kit ndash 3 times 5 banner ndash 11 times 18 desktop banner ndash 9 times 12 and 3 times 5 signs ndash 1-GB USB drive ndash 5 mouse pads ndash 15 executive pens ndash 25 4 times 3 notepads ndash 22 duffle bag ndash 8 table cover
Limited quantities available for Silver Gold and Platinum Kits Partner Price $500 $250
Marketing Reminders
Register for the next Getting Started with Avaya Marketing Webinar to learn all about our Marketing Programs ndash Wednesday May 14th 200 ndash 300 est to learn abouthellip Partner Marketing Central ndash Free ready to use customizable marketing collateral and helpful resources designed to help you drive leads MarketLeaders ndash Affordable turnkey marketing programs to fill your pipeline Content Syndication - Free real time Avaya product information directly to your web site
Links for registrations to come in follow-up email
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns bullSales OFT files
bullTelemarketing scripts bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles bullEvent and Seminar in a Box
bullLead notification and reporting bullEnhanced customization
bullCo-branded banners and landing pages bullEnhanced reporting and analytics
bullCRM Integration bullSocial Media integration bullLibrary search function
bullSite map PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese and some in French Dutch Italian German and
Russian
52
Stay informed about events news and program updates bull ldquoLikerdquo the Avaya MarketLeaders Facebook page
Connect and Share
VISIT wwwavayamarketleaderscom
CALL 855-AVAYA-ML [(855) 282-9265]
EMAIL AvayaMLglgcom
- Slide Number 1
- Slide Number 2
- Slide Number 3
- UCampC
- UCampC
- Vertical Campaign All portfolios
- Customer Experience
- Customer Experience
- Your Action
- Slide Number 10
- Networking Campaigns
- NetworkingQ2 Webinar
- Networking New Campaign
- Small Midmarket BusinessCampaign
- Small Midmarket BusinessNew Campaign
- Small Midmarket Business New Campaign
- Next Steps
- Slide Number 18
- Slide Number 19
- Why we do demoshellip
- What is the real value of a demo
- Not All Demos Are Equal
- Picking The Right Demo
- Some Examples Of Demo Resources
- Matching The Demo To The Sales Cycle
- Matching The Demo To The Sales Cycle
- Slide Number 27
- 3Up Program For Demo Success
- 3Up Demo Coaching
- 3Up On Partner Portal
- Get Started Today
- Sign Up Site
- Quick Examle - Use A Winning Strategy
- Next Steps For Partners
- Slide Number 35
- Slide Number 36
- Please Join Us for our One Source monthly Content review
- ONE SOURCE ndash GTM Summary Template
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Avaya Connect Partner Appreciation KitCustomizable materials available on Partner Marketing Central
- Slide Number 43
- Slide Number 44
- Why should you register for Content Syndication NOW
- Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
- Social Media with Avaya Content Syndication ndash What is the program
- Social Media ndash Authorizing Tweets
- New MarketLeaders Branding Kit
- Marketing Reminders
- Slide Number 51
- Connect and Share
- 13VISIT wwwavayamarketleaderscomCALL 855-AVAYA-ML [(855) 282-9265]EMAIL AvayaMLglgcom
-
Vertical Campaign All portfolios
Hospitality bull Message Create the Connected
Guest Experience (Hotel of the future)
bull Benefit Demonstrate your knowledge with customer engagement technologies that can deliver personalized experiences
Healthcare (Eng On portal PMC shortly)
bull Message Increase Healthcare Quality and Decrease Costs
bull Benefit Articulate the vast benefits that Avaya solutions bring to the healthcare market
Customer Experience
CEM Launch Products bull Avaya Aura Experience Portal bull Avaya Intelligent Customer
Routing bull Avaya Proactive Outreach
Manager bull Avaya Aura Orchestration
Designer bull Check out Sales Plays for help
getting started
Get Smart at the Avaya Contact Center Learning Series (Eng since 2008)
bull Customers prospects partners Avaya Sales
bull Contact Center amp Customer Experience Suite
Sessions bullApril 8 - Enabling Multichannel from 4 to 400 agents
Customer Experience
Managing The Customer Experience Message Personalized Customer Service Benefit Position yourself as the experts in helping customers maintain long-term customer relationships
Transform your business one great interaction at a time (Eng May) Message Improving Customer Experiences in the Omnichannel Age Benefit Maintain your customer base by showing customers how to best maintain theirs
Your Action
Next Steps 1 Visit PMC regularly for new campaigns 2 Review the campaign overviews for
alignment with your objectives 3 Co-brand the assets and start generating
leads 4 Questions
1 Contact your Channel Marketing Manager 2 Contact your Channel Account Manager 3 Contact Kathy Innvar at innvaravayacom
Denise Cappuccio
Americas Marketing Manager dcappuccioavayacom
Accelerate the pace in Small Midmarket Business IP Office amp Networking
Networking Campaigns
Completed The Most Connected Games Ever
Case study + Jan 22 Webinar presented by IDC Analyst Rohit Mehra amp Avaya Jean Turgeon IDC webinar on-demand + 3min Sochi VP technology interview Video Video II IDC whitepaper infographic Post Sochi wrap-up Case Study Whitepaper Video III
bull Sochi Partner Toolkit 4 Sochi on PMC
Jan 7
Feb 4
Feb 25
May 6
Networking Q2 Webinar
IP Video Surveillance ndash ldquoHow We did Itrdquo Webinar hellip quarterly educational technology session
bull Held Thursday March 6 2014 bull Featured three customers who shared their
successful deployments bull Key message ndash Video Surveillance is only as good
as the network it runs on bull Industry focus Gaming Government and
Transportation bull Webinar ldquoon-demandrdquo always on
Networking New Campaign
Networking
bull Video Surveillance Trend Advisor Infographic - Growing Security Concerns and New Technologies THE TIPPING POINT OF SURVEILLANCE
- The One Question You Should Ask This Year IS MY IP NETWORK READY
bull Virtualization Trend Advisor Infographic
- Virtualization The 5 Trends That Can Extend Its Value - The Rise of Real-Time Applications - Network Virtualization - Virtual Desktop Infrastructure (VDI) - Fully Integrated Virtualized Solutions - Software Automation and Orchestration
bull And more campaigns amp assets to leverage on PMC eg Network Agility etc
PMC Campaign Assets bull Partner branded emails bull Banners bull Personalized email blasts bull Registration page to capture
leads bull Reporting
Small Midmarket Business Campaign
Avaya IP Office 90 Enable anywhere anytime collaboration with an Avaya midmarket solution
Full-size collaboration solutions for midsize companies (US Canada March 20th)
Assets e-Book Avaya can
deliver a seamless experience for voice video mobility regardless of device
TLC Cake Boss video Avaya provided a full solution that met the needs of this growing business
Small Midmarket Business New Campaign
Avaya IP Office Contact Center Interact and Growhellip imagine a simple multichannel solution for midsize businesses
Portfolio Product GA Theatre
IP Office Contact Center
11 March IPO CC
24 Jun Contact Center Select USCAN
Global
Avaya IP Office Contact Center Partner Sales Readiness Resources IP Office Contact Center Partner Deck IP Office Contact Center QampA - Public IP Office Contact Center QampA - Confidential IP Office Contact Center Technical FAQ IP Office Contact Center Technical Feature Brief and Use Cases
Small Midmarket Business New Campaign
Avaya IP Office Contact Center Interact and Growhellip imagine a simple multichannel solution for midsize businesses
For Partners - Midmarket Kit an all-in-one resource doc - Co-brand-able emails and assets - Partner News - Avaya Partner Connection Days - Avaya Executive Partner Forum - Avaya Partner U - Avaya Enablement Webinars - Avaya Connectandwin - Avaya Power Hour Sessions - Avaya Market Leaders amp PMC - Content Syndication Social Media
Next Steps
bull Visit PMC regularly for new campaign assets for you to use in alignment with your strategy and objectives
bull Co-brand the assets and start generating leads bull Visit the partner portal pages
ndash Small and Midmarket Business ndash Networking
bull Contact us for help - your Channel Marketing Manager - your Channel Account Manager - or me at dcappuccioavayacom
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Stepping Up Your Solution Presentations Demo Coaching Program
Bob Zimmerer Senior Manager Global Partner Enablement May 2014
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
The following presentation contains information that may permanently change the way you present and demonstrate Avaya solutions ndash causing faster sales cycle time greater consideration and more sales
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Why we do demoshellip
helliphave you been here before
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
What is the real value of a demo Create a dialog with the customer
Hands-on demo experience
Prove the solution works
Test drive the applications
Help customers see the benefit
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Not All Demos Are Equal Product Demos
Configured functional platform Basic features and functionality
Scenario Demos Product demos + Scripted to highlight differentiators
Advanced Demos Scenario demos + Integrated solutions including 3rd party applications Vertical scenarios
Changing The Language Of
Demos
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Picking The Right Demo Product
Focus on features and functionality Best for product training and RFP response
Scenario Tailored to customer needs and business goals Best for building support with LOB decision makers
Advanced Built to target a specific vertical or business use case Best at showing customer an integrated custom solution
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Some Examples Of Demo Resources Animated PPT
Videos
DemoAvaya
Virtualized Demos
Demo Kits
Lab Demos
EBCCBC
Trials
Increasing Com
plexity
Greater ldquoR
ealismrdquo
Increasing Cost
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Matching The Demo To The Sales Cycle Save more technical or customized demos for later in the sales cycle
Technical Depth
Cus
tom
izat
ion
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Matching The Demo To The Sales Cycle Save more technical or customized demos for later in the sales cycle
Technical Depth
Cus
tom
izat
ion
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Presentation Title
Presenter Name(s) Job Title Date
New Program Launch
27
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Program For Demo Success Sign Up ndash Commit
Plan with your customerpartner Commit to a great demo experience
Set Up ndash Prepare Match the best demo Configure devices and test
Step Up ndash Execute Practice your demo Practice telling your story
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Demo Coaching New Program Concept
Avaya ldquopanel of expertsrdquo will provide specific demo feedback to partners to help them enhance their demo presentation and win the deal
Partner Benefit Get demo feedback from Avaya experts Practice your demo in a safe environment
Partner Requirements Current Avaya certification Opportunity with a demo presentation looming
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
30 copy 2014 Avaya Inc Avaya ndash Confidential amp Proprietary Do not duplicate publish or distribute further without the express written permission of Avaya
3Up On Partner Portal
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Get Started Today
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Sign Up Site Global Coverage
US amp Canada Now EU CALA Soon GGM APAC Next
Avaya Connect Support Medal Requirement Expert Specializations
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Quick Examle - Use A Winning Strategy Show How Solution Supports Customer Goals
Demo a simple solution example (scenario)
Verify Validate Review
Use QampA to discover customer needs
Customer leads deeper demos (product)
Scenario Demo
Q amp A
Product Demos
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Next Steps For Partners Start Using 3Up Method
A Winning Demo Strategy rArr Checklists amp Scenarios
Leverage Avaya Demo Resources amp Best Practices
Try New Tips amp Tricks To Improve Your Demos
Register For A 3Up Coaching Session
Pick An Opportunity And Get Started
April 2014 PCC Spring 2014 Conference April 27 ndash May 1 2014 Dallas TX wwwpccamericasorg Twitter PCCAmericas
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
EASE OF DOING BUSINESS FROM OPPORTUNITY TO ORDER
Including One Source Evolution
Susan Taylor Avaya One Source Global Program Manager May 8 2014
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 37
Please Join Us for our One Source monthly Content review
Avaya One Source continues to streamline Avaya channel processes and tools with a roadmap of upcoming improvements Partners and Avaya associates should plan to attend this monthly webcast to gain advance notice of the capabilities that are planned and the impacts these will have on your systems interfaces and workflows Add these monthly webcasts to your calendar May 15 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIzAAOampId=a3j30000000KzgQAAS June 12 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ4AAOampId=a3j30000000KzgQAAS July 17 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ9AAOampId=a3j30000000KzgQAAS May 14 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIVAA4ampId=a3j30000000KzgQAAS June 11 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIaAAOampId=a3j30000000KzgQAAS July 16 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIfAAOampId=a3j30000000KzgQAAS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 38
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
PRODUCT OFFERS
MARKETING PROMOTIONS
B2B WEB SERVICES
PRICING
SYSTEM CHANGES
OTHERhelliphellip
ONE SOURCE ndash GTM Summary Template
bull SINGLE GTM RELEASE CONTENT EACH MONTH OF ALL CHANGES
bull ALL OFFERS NEED TO BE SALESPARTNERDISTRIBUTOR-FRIENDLY AT POINT OF LAUNCH
bull ALIGNMENT TO LIFECYCLE MANAGEMENT CHANGES
bull PROVIDE 60-DAY ADVANCE NOTIFICATION OF CHANGES TO SUPPORT YOUR READINESS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 39
May 2014 Avaya One Source (A1S) Content
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 40
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
Networking to Red for US and Canada Transfer of Networking portfolio from Blue supply chain to Red supply chain
Support for Select Partner Product Codes (SPP) SPP List pricing in OneSource Vendors Suggested Retail Price AVAYA net pricing to Distributor via automated discounting SPP Distributor sell price to Partners can be managed via OneSource Selling Price Admin
EC Admin - Performance improvements in the Price List Admin functionality iePrice List Admin Page Load Selling Price Upload Also Error page enhancements
EC Data - Show friendly error page to external users
MARKETING PROMOTIONS
Transition plan for Marketing promotions Any valid promotion approval generated by the legacy promotion processes will be accepted
for order submittal up to May 30 2014 subject to compliance with approval terms As of June 1 2014 the only acceptable method of submitting a promotion claim (for those
promotions available on One Source MPM) will be for orders with promotional codes and approvals generated by the One Source toolset via the Marketing Promotions Module (MPM)
Details on all available promotions available from the following link
B2B WEB SERVICES
B2B Web Services is a service available to Distributers More information in detailed section of this presentation
Next available window for Distributer activation is June 2014
PRICING
Several Price Increases Decreases and NPI ndash captured in the 60 day (for price increases) and 7 day (for price decreases) price notifications
$001 codes moving to MPG 1Z Canada Fx rate change
May 2014 GTM Content Summary
Kathleen Ryan
Marketing Programs kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
copy 2011 Avaya Inc All rights reserved 42
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up bull All content resides on your web site bullEnhance your site with very rich content for your customers to see including an extensive collections of videos whitepapers and brochures bullCapture leads within the syndicated experience and send them directly to you bullKeep your Avaya product information accurate and current 100 of the time
copy 2013 Avaya Inc All rights reserved 46
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities ndash Lack of Content to Tweet or Post ndash Lack of resources to gather content or to post content ndash Lack of acumen on what to TweetPost or how to TweetPost ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help ndash Consistent delivery of Social Media Content (TweetsPosts)
ndash Content will include Unified Communications Contact Center Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you ndash The Avaya Content Syndication infrastructure will be used to
drive the discussion for you ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 47
Social Media with Avaya Content Syndication ndash What is the program What is Social Media for Avaya Content Syndication (CSP)
ndash Expansion of Avaya CSP to utilize the new Social Media tool ndash Social Media content will be regularly made available to TweetPost to your partners ndash Avaya will ldquoTweetrdquo on your behalf The Tweet will go out from your Twitter account so it will engage your
customers in the conversation ndash Links in the Tweet will drive customers to the Avaya Content Syndication page on YOUR Website ndash Support for Twitter now with LinkedIn and FaceBook in June
Why should Partners use this offer ndash Leverage social media to connect and engage your audience online ndash Serve as a command center for Avaya social media communications ndash Drive access to great content for your customers ndash Greatly increase Social Media traffic ndash Further build your brand identity and enable you to be viewed as a subject matter expert in the social media
environment ndash Enhance your brand by contributing to and learning from conversations your customers are having online ndash Highly cost-effective complement to any marketing strategy (Free) ndash Generate leads through the utilization of the Avaya Content Syndication program
How do you get access ndash To access the Social Media module you as a current Avaya Content Syndication user will need to go into the
system and authorize access The process will take you less than five minutes and you will have immediate access to the tool for FREE As you know the link to the site is wwwavayacomcsp
copy 2013 Avaya Inc All rights reserved 48
Social Media ndash Authorizing Tweets To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet ndash simply check the ldquoPublish to
channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
copy 2011 Avaya Inc All rights reserved
49
New MarketLeaders Branding Kit Fully customizable options
Option 1 (tablecloth plaque pull-up banner) ndash Partner price = $800
Option 2 (cell phone battery chargers) ndash Quantity of 50-100 ndash Partner price will vary by quantity (starting at $670)
50 discount on stocked Branding Kit ndash 3 times 5 banner ndash 11 times 18 desktop banner ndash 9 times 12 and 3 times 5 signs ndash 1-GB USB drive ndash 5 mouse pads ndash 15 executive pens ndash 25 4 times 3 notepads ndash 22 duffle bag ndash 8 table cover
Limited quantities available for Silver Gold and Platinum Kits Partner Price $500 $250
Marketing Reminders
Register for the next Getting Started with Avaya Marketing Webinar to learn all about our Marketing Programs ndash Wednesday May 14th 200 ndash 300 est to learn abouthellip Partner Marketing Central ndash Free ready to use customizable marketing collateral and helpful resources designed to help you drive leads MarketLeaders ndash Affordable turnkey marketing programs to fill your pipeline Content Syndication - Free real time Avaya product information directly to your web site
Links for registrations to come in follow-up email
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns bullSales OFT files
bullTelemarketing scripts bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles bullEvent and Seminar in a Box
bullLead notification and reporting bullEnhanced customization
bullCo-branded banners and landing pages bullEnhanced reporting and analytics
bullCRM Integration bullSocial Media integration bullLibrary search function
bullSite map PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese and some in French Dutch Italian German and
Russian
52
Stay informed about events news and program updates bull ldquoLikerdquo the Avaya MarketLeaders Facebook page
Connect and Share
VISIT wwwavayamarketleaderscom
CALL 855-AVAYA-ML [(855) 282-9265]
EMAIL AvayaMLglgcom
- Slide Number 1
- Slide Number 2
- Slide Number 3
- UCampC
- UCampC
- Vertical Campaign All portfolios
- Customer Experience
- Customer Experience
- Your Action
- Slide Number 10
- Networking Campaigns
- NetworkingQ2 Webinar
- Networking New Campaign
- Small Midmarket BusinessCampaign
- Small Midmarket BusinessNew Campaign
- Small Midmarket Business New Campaign
- Next Steps
- Slide Number 18
- Slide Number 19
- Why we do demoshellip
- What is the real value of a demo
- Not All Demos Are Equal
- Picking The Right Demo
- Some Examples Of Demo Resources
- Matching The Demo To The Sales Cycle
- Matching The Demo To The Sales Cycle
- Slide Number 27
- 3Up Program For Demo Success
- 3Up Demo Coaching
- 3Up On Partner Portal
- Get Started Today
- Sign Up Site
- Quick Examle - Use A Winning Strategy
- Next Steps For Partners
- Slide Number 35
- Slide Number 36
- Please Join Us for our One Source monthly Content review
- ONE SOURCE ndash GTM Summary Template
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Avaya Connect Partner Appreciation KitCustomizable materials available on Partner Marketing Central
- Slide Number 43
- Slide Number 44
- Why should you register for Content Syndication NOW
- Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
- Social Media with Avaya Content Syndication ndash What is the program
- Social Media ndash Authorizing Tweets
- New MarketLeaders Branding Kit
- Marketing Reminders
- Slide Number 51
- Connect and Share
- 13VISIT wwwavayamarketleaderscomCALL 855-AVAYA-ML [(855) 282-9265]EMAIL AvayaMLglgcom
-
Customer Experience
CEM Launch Products bull Avaya Aura Experience Portal bull Avaya Intelligent Customer
Routing bull Avaya Proactive Outreach
Manager bull Avaya Aura Orchestration
Designer bull Check out Sales Plays for help
getting started
Get Smart at the Avaya Contact Center Learning Series (Eng since 2008)
bull Customers prospects partners Avaya Sales
bull Contact Center amp Customer Experience Suite
Sessions bullApril 8 - Enabling Multichannel from 4 to 400 agents
Customer Experience
Managing The Customer Experience Message Personalized Customer Service Benefit Position yourself as the experts in helping customers maintain long-term customer relationships
Transform your business one great interaction at a time (Eng May) Message Improving Customer Experiences in the Omnichannel Age Benefit Maintain your customer base by showing customers how to best maintain theirs
Your Action
Next Steps 1 Visit PMC regularly for new campaigns 2 Review the campaign overviews for
alignment with your objectives 3 Co-brand the assets and start generating
leads 4 Questions
1 Contact your Channel Marketing Manager 2 Contact your Channel Account Manager 3 Contact Kathy Innvar at innvaravayacom
Denise Cappuccio
Americas Marketing Manager dcappuccioavayacom
Accelerate the pace in Small Midmarket Business IP Office amp Networking
Networking Campaigns
Completed The Most Connected Games Ever
Case study + Jan 22 Webinar presented by IDC Analyst Rohit Mehra amp Avaya Jean Turgeon IDC webinar on-demand + 3min Sochi VP technology interview Video Video II IDC whitepaper infographic Post Sochi wrap-up Case Study Whitepaper Video III
bull Sochi Partner Toolkit 4 Sochi on PMC
Jan 7
Feb 4
Feb 25
May 6
Networking Q2 Webinar
IP Video Surveillance ndash ldquoHow We did Itrdquo Webinar hellip quarterly educational technology session
bull Held Thursday March 6 2014 bull Featured three customers who shared their
successful deployments bull Key message ndash Video Surveillance is only as good
as the network it runs on bull Industry focus Gaming Government and
Transportation bull Webinar ldquoon-demandrdquo always on
Networking New Campaign
Networking
bull Video Surveillance Trend Advisor Infographic - Growing Security Concerns and New Technologies THE TIPPING POINT OF SURVEILLANCE
- The One Question You Should Ask This Year IS MY IP NETWORK READY
bull Virtualization Trend Advisor Infographic
- Virtualization The 5 Trends That Can Extend Its Value - The Rise of Real-Time Applications - Network Virtualization - Virtual Desktop Infrastructure (VDI) - Fully Integrated Virtualized Solutions - Software Automation and Orchestration
bull And more campaigns amp assets to leverage on PMC eg Network Agility etc
PMC Campaign Assets bull Partner branded emails bull Banners bull Personalized email blasts bull Registration page to capture
leads bull Reporting
Small Midmarket Business Campaign
Avaya IP Office 90 Enable anywhere anytime collaboration with an Avaya midmarket solution
Full-size collaboration solutions for midsize companies (US Canada March 20th)
Assets e-Book Avaya can
deliver a seamless experience for voice video mobility regardless of device
TLC Cake Boss video Avaya provided a full solution that met the needs of this growing business
Small Midmarket Business New Campaign
Avaya IP Office Contact Center Interact and Growhellip imagine a simple multichannel solution for midsize businesses
Portfolio Product GA Theatre
IP Office Contact Center
11 March IPO CC
24 Jun Contact Center Select USCAN
Global
Avaya IP Office Contact Center Partner Sales Readiness Resources IP Office Contact Center Partner Deck IP Office Contact Center QampA - Public IP Office Contact Center QampA - Confidential IP Office Contact Center Technical FAQ IP Office Contact Center Technical Feature Brief and Use Cases
Small Midmarket Business New Campaign
Avaya IP Office Contact Center Interact and Growhellip imagine a simple multichannel solution for midsize businesses
For Partners - Midmarket Kit an all-in-one resource doc - Co-brand-able emails and assets - Partner News - Avaya Partner Connection Days - Avaya Executive Partner Forum - Avaya Partner U - Avaya Enablement Webinars - Avaya Connectandwin - Avaya Power Hour Sessions - Avaya Market Leaders amp PMC - Content Syndication Social Media
Next Steps
bull Visit PMC regularly for new campaign assets for you to use in alignment with your strategy and objectives
bull Co-brand the assets and start generating leads bull Visit the partner portal pages
ndash Small and Midmarket Business ndash Networking
bull Contact us for help - your Channel Marketing Manager - your Channel Account Manager - or me at dcappuccioavayacom
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Stepping Up Your Solution Presentations Demo Coaching Program
Bob Zimmerer Senior Manager Global Partner Enablement May 2014
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
The following presentation contains information that may permanently change the way you present and demonstrate Avaya solutions ndash causing faster sales cycle time greater consideration and more sales
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Why we do demoshellip
helliphave you been here before
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
What is the real value of a demo Create a dialog with the customer
Hands-on demo experience
Prove the solution works
Test drive the applications
Help customers see the benefit
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Not All Demos Are Equal Product Demos
Configured functional platform Basic features and functionality
Scenario Demos Product demos + Scripted to highlight differentiators
Advanced Demos Scenario demos + Integrated solutions including 3rd party applications Vertical scenarios
Changing The Language Of
Demos
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Picking The Right Demo Product
Focus on features and functionality Best for product training and RFP response
Scenario Tailored to customer needs and business goals Best for building support with LOB decision makers
Advanced Built to target a specific vertical or business use case Best at showing customer an integrated custom solution
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Some Examples Of Demo Resources Animated PPT
Videos
DemoAvaya
Virtualized Demos
Demo Kits
Lab Demos
EBCCBC
Trials
Increasing Com
plexity
Greater ldquoR
ealismrdquo
Increasing Cost
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Matching The Demo To The Sales Cycle Save more technical or customized demos for later in the sales cycle
Technical Depth
Cus
tom
izat
ion
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Matching The Demo To The Sales Cycle Save more technical or customized demos for later in the sales cycle
Technical Depth
Cus
tom
izat
ion
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Presentation Title
Presenter Name(s) Job Title Date
New Program Launch
27
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Program For Demo Success Sign Up ndash Commit
Plan with your customerpartner Commit to a great demo experience
Set Up ndash Prepare Match the best demo Configure devices and test
Step Up ndash Execute Practice your demo Practice telling your story
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Demo Coaching New Program Concept
Avaya ldquopanel of expertsrdquo will provide specific demo feedback to partners to help them enhance their demo presentation and win the deal
Partner Benefit Get demo feedback from Avaya experts Practice your demo in a safe environment
Partner Requirements Current Avaya certification Opportunity with a demo presentation looming
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
30 copy 2014 Avaya Inc Avaya ndash Confidential amp Proprietary Do not duplicate publish or distribute further without the express written permission of Avaya
3Up On Partner Portal
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Get Started Today
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Sign Up Site Global Coverage
US amp Canada Now EU CALA Soon GGM APAC Next
Avaya Connect Support Medal Requirement Expert Specializations
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Quick Examle - Use A Winning Strategy Show How Solution Supports Customer Goals
Demo a simple solution example (scenario)
Verify Validate Review
Use QampA to discover customer needs
Customer leads deeper demos (product)
Scenario Demo
Q amp A
Product Demos
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Next Steps For Partners Start Using 3Up Method
A Winning Demo Strategy rArr Checklists amp Scenarios
Leverage Avaya Demo Resources amp Best Practices
Try New Tips amp Tricks To Improve Your Demos
Register For A 3Up Coaching Session
Pick An Opportunity And Get Started
April 2014 PCC Spring 2014 Conference April 27 ndash May 1 2014 Dallas TX wwwpccamericasorg Twitter PCCAmericas
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
EASE OF DOING BUSINESS FROM OPPORTUNITY TO ORDER
Including One Source Evolution
Susan Taylor Avaya One Source Global Program Manager May 8 2014
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 37
Please Join Us for our One Source monthly Content review
Avaya One Source continues to streamline Avaya channel processes and tools with a roadmap of upcoming improvements Partners and Avaya associates should plan to attend this monthly webcast to gain advance notice of the capabilities that are planned and the impacts these will have on your systems interfaces and workflows Add these monthly webcasts to your calendar May 15 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIzAAOampId=a3j30000000KzgQAAS June 12 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ4AAOampId=a3j30000000KzgQAAS July 17 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ9AAOampId=a3j30000000KzgQAAS May 14 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIVAA4ampId=a3j30000000KzgQAAS June 11 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIaAAOampId=a3j30000000KzgQAAS July 16 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIfAAOampId=a3j30000000KzgQAAS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 38
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
PRODUCT OFFERS
MARKETING PROMOTIONS
B2B WEB SERVICES
PRICING
SYSTEM CHANGES
OTHERhelliphellip
ONE SOURCE ndash GTM Summary Template
bull SINGLE GTM RELEASE CONTENT EACH MONTH OF ALL CHANGES
bull ALL OFFERS NEED TO BE SALESPARTNERDISTRIBUTOR-FRIENDLY AT POINT OF LAUNCH
bull ALIGNMENT TO LIFECYCLE MANAGEMENT CHANGES
bull PROVIDE 60-DAY ADVANCE NOTIFICATION OF CHANGES TO SUPPORT YOUR READINESS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 39
May 2014 Avaya One Source (A1S) Content
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 40
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
Networking to Red for US and Canada Transfer of Networking portfolio from Blue supply chain to Red supply chain
Support for Select Partner Product Codes (SPP) SPP List pricing in OneSource Vendors Suggested Retail Price AVAYA net pricing to Distributor via automated discounting SPP Distributor sell price to Partners can be managed via OneSource Selling Price Admin
EC Admin - Performance improvements in the Price List Admin functionality iePrice List Admin Page Load Selling Price Upload Also Error page enhancements
EC Data - Show friendly error page to external users
MARKETING PROMOTIONS
Transition plan for Marketing promotions Any valid promotion approval generated by the legacy promotion processes will be accepted
for order submittal up to May 30 2014 subject to compliance with approval terms As of June 1 2014 the only acceptable method of submitting a promotion claim (for those
promotions available on One Source MPM) will be for orders with promotional codes and approvals generated by the One Source toolset via the Marketing Promotions Module (MPM)
Details on all available promotions available from the following link
B2B WEB SERVICES
B2B Web Services is a service available to Distributers More information in detailed section of this presentation
Next available window for Distributer activation is June 2014
PRICING
Several Price Increases Decreases and NPI ndash captured in the 60 day (for price increases) and 7 day (for price decreases) price notifications
$001 codes moving to MPG 1Z Canada Fx rate change
May 2014 GTM Content Summary
Kathleen Ryan
Marketing Programs kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
copy 2011 Avaya Inc All rights reserved 42
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up bull All content resides on your web site bullEnhance your site with very rich content for your customers to see including an extensive collections of videos whitepapers and brochures bullCapture leads within the syndicated experience and send them directly to you bullKeep your Avaya product information accurate and current 100 of the time
copy 2013 Avaya Inc All rights reserved 46
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities ndash Lack of Content to Tweet or Post ndash Lack of resources to gather content or to post content ndash Lack of acumen on what to TweetPost or how to TweetPost ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help ndash Consistent delivery of Social Media Content (TweetsPosts)
ndash Content will include Unified Communications Contact Center Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you ndash The Avaya Content Syndication infrastructure will be used to
drive the discussion for you ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 47
Social Media with Avaya Content Syndication ndash What is the program What is Social Media for Avaya Content Syndication (CSP)
ndash Expansion of Avaya CSP to utilize the new Social Media tool ndash Social Media content will be regularly made available to TweetPost to your partners ndash Avaya will ldquoTweetrdquo on your behalf The Tweet will go out from your Twitter account so it will engage your
customers in the conversation ndash Links in the Tweet will drive customers to the Avaya Content Syndication page on YOUR Website ndash Support for Twitter now with LinkedIn and FaceBook in June
Why should Partners use this offer ndash Leverage social media to connect and engage your audience online ndash Serve as a command center for Avaya social media communications ndash Drive access to great content for your customers ndash Greatly increase Social Media traffic ndash Further build your brand identity and enable you to be viewed as a subject matter expert in the social media
environment ndash Enhance your brand by contributing to and learning from conversations your customers are having online ndash Highly cost-effective complement to any marketing strategy (Free) ndash Generate leads through the utilization of the Avaya Content Syndication program
How do you get access ndash To access the Social Media module you as a current Avaya Content Syndication user will need to go into the
system and authorize access The process will take you less than five minutes and you will have immediate access to the tool for FREE As you know the link to the site is wwwavayacomcsp
copy 2013 Avaya Inc All rights reserved 48
Social Media ndash Authorizing Tweets To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet ndash simply check the ldquoPublish to
channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
copy 2011 Avaya Inc All rights reserved
49
New MarketLeaders Branding Kit Fully customizable options
Option 1 (tablecloth plaque pull-up banner) ndash Partner price = $800
Option 2 (cell phone battery chargers) ndash Quantity of 50-100 ndash Partner price will vary by quantity (starting at $670)
50 discount on stocked Branding Kit ndash 3 times 5 banner ndash 11 times 18 desktop banner ndash 9 times 12 and 3 times 5 signs ndash 1-GB USB drive ndash 5 mouse pads ndash 15 executive pens ndash 25 4 times 3 notepads ndash 22 duffle bag ndash 8 table cover
Limited quantities available for Silver Gold and Platinum Kits Partner Price $500 $250
Marketing Reminders
Register for the next Getting Started with Avaya Marketing Webinar to learn all about our Marketing Programs ndash Wednesday May 14th 200 ndash 300 est to learn abouthellip Partner Marketing Central ndash Free ready to use customizable marketing collateral and helpful resources designed to help you drive leads MarketLeaders ndash Affordable turnkey marketing programs to fill your pipeline Content Syndication - Free real time Avaya product information directly to your web site
Links for registrations to come in follow-up email
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns bullSales OFT files
bullTelemarketing scripts bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles bullEvent and Seminar in a Box
bullLead notification and reporting bullEnhanced customization
bullCo-branded banners and landing pages bullEnhanced reporting and analytics
bullCRM Integration bullSocial Media integration bullLibrary search function
bullSite map PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese and some in French Dutch Italian German and
Russian
52
Stay informed about events news and program updates bull ldquoLikerdquo the Avaya MarketLeaders Facebook page
Connect and Share
VISIT wwwavayamarketleaderscom
CALL 855-AVAYA-ML [(855) 282-9265]
EMAIL AvayaMLglgcom
- Slide Number 1
- Slide Number 2
- Slide Number 3
- UCampC
- UCampC
- Vertical Campaign All portfolios
- Customer Experience
- Customer Experience
- Your Action
- Slide Number 10
- Networking Campaigns
- NetworkingQ2 Webinar
- Networking New Campaign
- Small Midmarket BusinessCampaign
- Small Midmarket BusinessNew Campaign
- Small Midmarket Business New Campaign
- Next Steps
- Slide Number 18
- Slide Number 19
- Why we do demoshellip
- What is the real value of a demo
- Not All Demos Are Equal
- Picking The Right Demo
- Some Examples Of Demo Resources
- Matching The Demo To The Sales Cycle
- Matching The Demo To The Sales Cycle
- Slide Number 27
- 3Up Program For Demo Success
- 3Up Demo Coaching
- 3Up On Partner Portal
- Get Started Today
- Sign Up Site
- Quick Examle - Use A Winning Strategy
- Next Steps For Partners
- Slide Number 35
- Slide Number 36
- Please Join Us for our One Source monthly Content review
- ONE SOURCE ndash GTM Summary Template
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Avaya Connect Partner Appreciation KitCustomizable materials available on Partner Marketing Central
- Slide Number 43
- Slide Number 44
- Why should you register for Content Syndication NOW
- Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
- Social Media with Avaya Content Syndication ndash What is the program
- Social Media ndash Authorizing Tweets
- New MarketLeaders Branding Kit
- Marketing Reminders
- Slide Number 51
- Connect and Share
- 13VISIT wwwavayamarketleaderscomCALL 855-AVAYA-ML [(855) 282-9265]EMAIL AvayaMLglgcom
-
Customer Experience
Managing The Customer Experience Message Personalized Customer Service Benefit Position yourself as the experts in helping customers maintain long-term customer relationships
Transform your business one great interaction at a time (Eng May) Message Improving Customer Experiences in the Omnichannel Age Benefit Maintain your customer base by showing customers how to best maintain theirs
Your Action
Next Steps 1 Visit PMC regularly for new campaigns 2 Review the campaign overviews for
alignment with your objectives 3 Co-brand the assets and start generating
leads 4 Questions
1 Contact your Channel Marketing Manager 2 Contact your Channel Account Manager 3 Contact Kathy Innvar at innvaravayacom
Denise Cappuccio
Americas Marketing Manager dcappuccioavayacom
Accelerate the pace in Small Midmarket Business IP Office amp Networking
Networking Campaigns
Completed The Most Connected Games Ever
Case study + Jan 22 Webinar presented by IDC Analyst Rohit Mehra amp Avaya Jean Turgeon IDC webinar on-demand + 3min Sochi VP technology interview Video Video II IDC whitepaper infographic Post Sochi wrap-up Case Study Whitepaper Video III
bull Sochi Partner Toolkit 4 Sochi on PMC
Jan 7
Feb 4
Feb 25
May 6
Networking Q2 Webinar
IP Video Surveillance ndash ldquoHow We did Itrdquo Webinar hellip quarterly educational technology session
bull Held Thursday March 6 2014 bull Featured three customers who shared their
successful deployments bull Key message ndash Video Surveillance is only as good
as the network it runs on bull Industry focus Gaming Government and
Transportation bull Webinar ldquoon-demandrdquo always on
Networking New Campaign
Networking
bull Video Surveillance Trend Advisor Infographic - Growing Security Concerns and New Technologies THE TIPPING POINT OF SURVEILLANCE
- The One Question You Should Ask This Year IS MY IP NETWORK READY
bull Virtualization Trend Advisor Infographic
- Virtualization The 5 Trends That Can Extend Its Value - The Rise of Real-Time Applications - Network Virtualization - Virtual Desktop Infrastructure (VDI) - Fully Integrated Virtualized Solutions - Software Automation and Orchestration
bull And more campaigns amp assets to leverage on PMC eg Network Agility etc
PMC Campaign Assets bull Partner branded emails bull Banners bull Personalized email blasts bull Registration page to capture
leads bull Reporting
Small Midmarket Business Campaign
Avaya IP Office 90 Enable anywhere anytime collaboration with an Avaya midmarket solution
Full-size collaboration solutions for midsize companies (US Canada March 20th)
Assets e-Book Avaya can
deliver a seamless experience for voice video mobility regardless of device
TLC Cake Boss video Avaya provided a full solution that met the needs of this growing business
Small Midmarket Business New Campaign
Avaya IP Office Contact Center Interact and Growhellip imagine a simple multichannel solution for midsize businesses
Portfolio Product GA Theatre
IP Office Contact Center
11 March IPO CC
24 Jun Contact Center Select USCAN
Global
Avaya IP Office Contact Center Partner Sales Readiness Resources IP Office Contact Center Partner Deck IP Office Contact Center QampA - Public IP Office Contact Center QampA - Confidential IP Office Contact Center Technical FAQ IP Office Contact Center Technical Feature Brief and Use Cases
Small Midmarket Business New Campaign
Avaya IP Office Contact Center Interact and Growhellip imagine a simple multichannel solution for midsize businesses
For Partners - Midmarket Kit an all-in-one resource doc - Co-brand-able emails and assets - Partner News - Avaya Partner Connection Days - Avaya Executive Partner Forum - Avaya Partner U - Avaya Enablement Webinars - Avaya Connectandwin - Avaya Power Hour Sessions - Avaya Market Leaders amp PMC - Content Syndication Social Media
Next Steps
bull Visit PMC regularly for new campaign assets for you to use in alignment with your strategy and objectives
bull Co-brand the assets and start generating leads bull Visit the partner portal pages
ndash Small and Midmarket Business ndash Networking
bull Contact us for help - your Channel Marketing Manager - your Channel Account Manager - or me at dcappuccioavayacom
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Stepping Up Your Solution Presentations Demo Coaching Program
Bob Zimmerer Senior Manager Global Partner Enablement May 2014
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
The following presentation contains information that may permanently change the way you present and demonstrate Avaya solutions ndash causing faster sales cycle time greater consideration and more sales
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Why we do demoshellip
helliphave you been here before
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
What is the real value of a demo Create a dialog with the customer
Hands-on demo experience
Prove the solution works
Test drive the applications
Help customers see the benefit
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Not All Demos Are Equal Product Demos
Configured functional platform Basic features and functionality
Scenario Demos Product demos + Scripted to highlight differentiators
Advanced Demos Scenario demos + Integrated solutions including 3rd party applications Vertical scenarios
Changing The Language Of
Demos
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Picking The Right Demo Product
Focus on features and functionality Best for product training and RFP response
Scenario Tailored to customer needs and business goals Best for building support with LOB decision makers
Advanced Built to target a specific vertical or business use case Best at showing customer an integrated custom solution
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Some Examples Of Demo Resources Animated PPT
Videos
DemoAvaya
Virtualized Demos
Demo Kits
Lab Demos
EBCCBC
Trials
Increasing Com
plexity
Greater ldquoR
ealismrdquo
Increasing Cost
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Matching The Demo To The Sales Cycle Save more technical or customized demos for later in the sales cycle
Technical Depth
Cus
tom
izat
ion
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Matching The Demo To The Sales Cycle Save more technical or customized demos for later in the sales cycle
Technical Depth
Cus
tom
izat
ion
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Presentation Title
Presenter Name(s) Job Title Date
New Program Launch
27
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Program For Demo Success Sign Up ndash Commit
Plan with your customerpartner Commit to a great demo experience
Set Up ndash Prepare Match the best demo Configure devices and test
Step Up ndash Execute Practice your demo Practice telling your story
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Demo Coaching New Program Concept
Avaya ldquopanel of expertsrdquo will provide specific demo feedback to partners to help them enhance their demo presentation and win the deal
Partner Benefit Get demo feedback from Avaya experts Practice your demo in a safe environment
Partner Requirements Current Avaya certification Opportunity with a demo presentation looming
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
30 copy 2014 Avaya Inc Avaya ndash Confidential amp Proprietary Do not duplicate publish or distribute further without the express written permission of Avaya
3Up On Partner Portal
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Get Started Today
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Sign Up Site Global Coverage
US amp Canada Now EU CALA Soon GGM APAC Next
Avaya Connect Support Medal Requirement Expert Specializations
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Quick Examle - Use A Winning Strategy Show How Solution Supports Customer Goals
Demo a simple solution example (scenario)
Verify Validate Review
Use QampA to discover customer needs
Customer leads deeper demos (product)
Scenario Demo
Q amp A
Product Demos
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Next Steps For Partners Start Using 3Up Method
A Winning Demo Strategy rArr Checklists amp Scenarios
Leverage Avaya Demo Resources amp Best Practices
Try New Tips amp Tricks To Improve Your Demos
Register For A 3Up Coaching Session
Pick An Opportunity And Get Started
April 2014 PCC Spring 2014 Conference April 27 ndash May 1 2014 Dallas TX wwwpccamericasorg Twitter PCCAmericas
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
EASE OF DOING BUSINESS FROM OPPORTUNITY TO ORDER
Including One Source Evolution
Susan Taylor Avaya One Source Global Program Manager May 8 2014
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 37
Please Join Us for our One Source monthly Content review
Avaya One Source continues to streamline Avaya channel processes and tools with a roadmap of upcoming improvements Partners and Avaya associates should plan to attend this monthly webcast to gain advance notice of the capabilities that are planned and the impacts these will have on your systems interfaces and workflows Add these monthly webcasts to your calendar May 15 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIzAAOampId=a3j30000000KzgQAAS June 12 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ4AAOampId=a3j30000000KzgQAAS July 17 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ9AAOampId=a3j30000000KzgQAAS May 14 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIVAA4ampId=a3j30000000KzgQAAS June 11 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIaAAOampId=a3j30000000KzgQAAS July 16 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIfAAOampId=a3j30000000KzgQAAS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 38
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
PRODUCT OFFERS
MARKETING PROMOTIONS
B2B WEB SERVICES
PRICING
SYSTEM CHANGES
OTHERhelliphellip
ONE SOURCE ndash GTM Summary Template
bull SINGLE GTM RELEASE CONTENT EACH MONTH OF ALL CHANGES
bull ALL OFFERS NEED TO BE SALESPARTNERDISTRIBUTOR-FRIENDLY AT POINT OF LAUNCH
bull ALIGNMENT TO LIFECYCLE MANAGEMENT CHANGES
bull PROVIDE 60-DAY ADVANCE NOTIFICATION OF CHANGES TO SUPPORT YOUR READINESS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 39
May 2014 Avaya One Source (A1S) Content
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 40
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
Networking to Red for US and Canada Transfer of Networking portfolio from Blue supply chain to Red supply chain
Support for Select Partner Product Codes (SPP) SPP List pricing in OneSource Vendors Suggested Retail Price AVAYA net pricing to Distributor via automated discounting SPP Distributor sell price to Partners can be managed via OneSource Selling Price Admin
EC Admin - Performance improvements in the Price List Admin functionality iePrice List Admin Page Load Selling Price Upload Also Error page enhancements
EC Data - Show friendly error page to external users
MARKETING PROMOTIONS
Transition plan for Marketing promotions Any valid promotion approval generated by the legacy promotion processes will be accepted
for order submittal up to May 30 2014 subject to compliance with approval terms As of June 1 2014 the only acceptable method of submitting a promotion claim (for those
promotions available on One Source MPM) will be for orders with promotional codes and approvals generated by the One Source toolset via the Marketing Promotions Module (MPM)
Details on all available promotions available from the following link
B2B WEB SERVICES
B2B Web Services is a service available to Distributers More information in detailed section of this presentation
Next available window for Distributer activation is June 2014
PRICING
Several Price Increases Decreases and NPI ndash captured in the 60 day (for price increases) and 7 day (for price decreases) price notifications
$001 codes moving to MPG 1Z Canada Fx rate change
May 2014 GTM Content Summary
Kathleen Ryan
Marketing Programs kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
copy 2011 Avaya Inc All rights reserved 42
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up bull All content resides on your web site bullEnhance your site with very rich content for your customers to see including an extensive collections of videos whitepapers and brochures bullCapture leads within the syndicated experience and send them directly to you bullKeep your Avaya product information accurate and current 100 of the time
copy 2013 Avaya Inc All rights reserved 46
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities ndash Lack of Content to Tweet or Post ndash Lack of resources to gather content or to post content ndash Lack of acumen on what to TweetPost or how to TweetPost ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help ndash Consistent delivery of Social Media Content (TweetsPosts)
ndash Content will include Unified Communications Contact Center Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you ndash The Avaya Content Syndication infrastructure will be used to
drive the discussion for you ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 47
Social Media with Avaya Content Syndication ndash What is the program What is Social Media for Avaya Content Syndication (CSP)
ndash Expansion of Avaya CSP to utilize the new Social Media tool ndash Social Media content will be regularly made available to TweetPost to your partners ndash Avaya will ldquoTweetrdquo on your behalf The Tweet will go out from your Twitter account so it will engage your
customers in the conversation ndash Links in the Tweet will drive customers to the Avaya Content Syndication page on YOUR Website ndash Support for Twitter now with LinkedIn and FaceBook in June
Why should Partners use this offer ndash Leverage social media to connect and engage your audience online ndash Serve as a command center for Avaya social media communications ndash Drive access to great content for your customers ndash Greatly increase Social Media traffic ndash Further build your brand identity and enable you to be viewed as a subject matter expert in the social media
environment ndash Enhance your brand by contributing to and learning from conversations your customers are having online ndash Highly cost-effective complement to any marketing strategy (Free) ndash Generate leads through the utilization of the Avaya Content Syndication program
How do you get access ndash To access the Social Media module you as a current Avaya Content Syndication user will need to go into the
system and authorize access The process will take you less than five minutes and you will have immediate access to the tool for FREE As you know the link to the site is wwwavayacomcsp
copy 2013 Avaya Inc All rights reserved 48
Social Media ndash Authorizing Tweets To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet ndash simply check the ldquoPublish to
channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
copy 2011 Avaya Inc All rights reserved
49
New MarketLeaders Branding Kit Fully customizable options
Option 1 (tablecloth plaque pull-up banner) ndash Partner price = $800
Option 2 (cell phone battery chargers) ndash Quantity of 50-100 ndash Partner price will vary by quantity (starting at $670)
50 discount on stocked Branding Kit ndash 3 times 5 banner ndash 11 times 18 desktop banner ndash 9 times 12 and 3 times 5 signs ndash 1-GB USB drive ndash 5 mouse pads ndash 15 executive pens ndash 25 4 times 3 notepads ndash 22 duffle bag ndash 8 table cover
Limited quantities available for Silver Gold and Platinum Kits Partner Price $500 $250
Marketing Reminders
Register for the next Getting Started with Avaya Marketing Webinar to learn all about our Marketing Programs ndash Wednesday May 14th 200 ndash 300 est to learn abouthellip Partner Marketing Central ndash Free ready to use customizable marketing collateral and helpful resources designed to help you drive leads MarketLeaders ndash Affordable turnkey marketing programs to fill your pipeline Content Syndication - Free real time Avaya product information directly to your web site
Links for registrations to come in follow-up email
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns bullSales OFT files
bullTelemarketing scripts bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles bullEvent and Seminar in a Box
bullLead notification and reporting bullEnhanced customization
bullCo-branded banners and landing pages bullEnhanced reporting and analytics
bullCRM Integration bullSocial Media integration bullLibrary search function
bullSite map PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese and some in French Dutch Italian German and
Russian
52
Stay informed about events news and program updates bull ldquoLikerdquo the Avaya MarketLeaders Facebook page
Connect and Share
VISIT wwwavayamarketleaderscom
CALL 855-AVAYA-ML [(855) 282-9265]
EMAIL AvayaMLglgcom
- Slide Number 1
- Slide Number 2
- Slide Number 3
- UCampC
- UCampC
- Vertical Campaign All portfolios
- Customer Experience
- Customer Experience
- Your Action
- Slide Number 10
- Networking Campaigns
- NetworkingQ2 Webinar
- Networking New Campaign
- Small Midmarket BusinessCampaign
- Small Midmarket BusinessNew Campaign
- Small Midmarket Business New Campaign
- Next Steps
- Slide Number 18
- Slide Number 19
- Why we do demoshellip
- What is the real value of a demo
- Not All Demos Are Equal
- Picking The Right Demo
- Some Examples Of Demo Resources
- Matching The Demo To The Sales Cycle
- Matching The Demo To The Sales Cycle
- Slide Number 27
- 3Up Program For Demo Success
- 3Up Demo Coaching
- 3Up On Partner Portal
- Get Started Today
- Sign Up Site
- Quick Examle - Use A Winning Strategy
- Next Steps For Partners
- Slide Number 35
- Slide Number 36
- Please Join Us for our One Source monthly Content review
- ONE SOURCE ndash GTM Summary Template
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Avaya Connect Partner Appreciation KitCustomizable materials available on Partner Marketing Central
- Slide Number 43
- Slide Number 44
- Why should you register for Content Syndication NOW
- Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
- Social Media with Avaya Content Syndication ndash What is the program
- Social Media ndash Authorizing Tweets
- New MarketLeaders Branding Kit
- Marketing Reminders
- Slide Number 51
- Connect and Share
- 13VISIT wwwavayamarketleaderscomCALL 855-AVAYA-ML [(855) 282-9265]EMAIL AvayaMLglgcom
-
Your Action
Next Steps 1 Visit PMC regularly for new campaigns 2 Review the campaign overviews for
alignment with your objectives 3 Co-brand the assets and start generating
leads 4 Questions
1 Contact your Channel Marketing Manager 2 Contact your Channel Account Manager 3 Contact Kathy Innvar at innvaravayacom
Denise Cappuccio
Americas Marketing Manager dcappuccioavayacom
Accelerate the pace in Small Midmarket Business IP Office amp Networking
Networking Campaigns
Completed The Most Connected Games Ever
Case study + Jan 22 Webinar presented by IDC Analyst Rohit Mehra amp Avaya Jean Turgeon IDC webinar on-demand + 3min Sochi VP technology interview Video Video II IDC whitepaper infographic Post Sochi wrap-up Case Study Whitepaper Video III
bull Sochi Partner Toolkit 4 Sochi on PMC
Jan 7
Feb 4
Feb 25
May 6
Networking Q2 Webinar
IP Video Surveillance ndash ldquoHow We did Itrdquo Webinar hellip quarterly educational technology session
bull Held Thursday March 6 2014 bull Featured three customers who shared their
successful deployments bull Key message ndash Video Surveillance is only as good
as the network it runs on bull Industry focus Gaming Government and
Transportation bull Webinar ldquoon-demandrdquo always on
Networking New Campaign
Networking
bull Video Surveillance Trend Advisor Infographic - Growing Security Concerns and New Technologies THE TIPPING POINT OF SURVEILLANCE
- The One Question You Should Ask This Year IS MY IP NETWORK READY
bull Virtualization Trend Advisor Infographic
- Virtualization The 5 Trends That Can Extend Its Value - The Rise of Real-Time Applications - Network Virtualization - Virtual Desktop Infrastructure (VDI) - Fully Integrated Virtualized Solutions - Software Automation and Orchestration
bull And more campaigns amp assets to leverage on PMC eg Network Agility etc
PMC Campaign Assets bull Partner branded emails bull Banners bull Personalized email blasts bull Registration page to capture
leads bull Reporting
Small Midmarket Business Campaign
Avaya IP Office 90 Enable anywhere anytime collaboration with an Avaya midmarket solution
Full-size collaboration solutions for midsize companies (US Canada March 20th)
Assets e-Book Avaya can
deliver a seamless experience for voice video mobility regardless of device
TLC Cake Boss video Avaya provided a full solution that met the needs of this growing business
Small Midmarket Business New Campaign
Avaya IP Office Contact Center Interact and Growhellip imagine a simple multichannel solution for midsize businesses
Portfolio Product GA Theatre
IP Office Contact Center
11 March IPO CC
24 Jun Contact Center Select USCAN
Global
Avaya IP Office Contact Center Partner Sales Readiness Resources IP Office Contact Center Partner Deck IP Office Contact Center QampA - Public IP Office Contact Center QampA - Confidential IP Office Contact Center Technical FAQ IP Office Contact Center Technical Feature Brief and Use Cases
Small Midmarket Business New Campaign
Avaya IP Office Contact Center Interact and Growhellip imagine a simple multichannel solution for midsize businesses
For Partners - Midmarket Kit an all-in-one resource doc - Co-brand-able emails and assets - Partner News - Avaya Partner Connection Days - Avaya Executive Partner Forum - Avaya Partner U - Avaya Enablement Webinars - Avaya Connectandwin - Avaya Power Hour Sessions - Avaya Market Leaders amp PMC - Content Syndication Social Media
Next Steps
bull Visit PMC regularly for new campaign assets for you to use in alignment with your strategy and objectives
bull Co-brand the assets and start generating leads bull Visit the partner portal pages
ndash Small and Midmarket Business ndash Networking
bull Contact us for help - your Channel Marketing Manager - your Channel Account Manager - or me at dcappuccioavayacom
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Stepping Up Your Solution Presentations Demo Coaching Program
Bob Zimmerer Senior Manager Global Partner Enablement May 2014
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
The following presentation contains information that may permanently change the way you present and demonstrate Avaya solutions ndash causing faster sales cycle time greater consideration and more sales
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Why we do demoshellip
helliphave you been here before
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
What is the real value of a demo Create a dialog with the customer
Hands-on demo experience
Prove the solution works
Test drive the applications
Help customers see the benefit
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Not All Demos Are Equal Product Demos
Configured functional platform Basic features and functionality
Scenario Demos Product demos + Scripted to highlight differentiators
Advanced Demos Scenario demos + Integrated solutions including 3rd party applications Vertical scenarios
Changing The Language Of
Demos
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Picking The Right Demo Product
Focus on features and functionality Best for product training and RFP response
Scenario Tailored to customer needs and business goals Best for building support with LOB decision makers
Advanced Built to target a specific vertical or business use case Best at showing customer an integrated custom solution
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Some Examples Of Demo Resources Animated PPT
Videos
DemoAvaya
Virtualized Demos
Demo Kits
Lab Demos
EBCCBC
Trials
Increasing Com
plexity
Greater ldquoR
ealismrdquo
Increasing Cost
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Matching The Demo To The Sales Cycle Save more technical or customized demos for later in the sales cycle
Technical Depth
Cus
tom
izat
ion
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Matching The Demo To The Sales Cycle Save more technical or customized demos for later in the sales cycle
Technical Depth
Cus
tom
izat
ion
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Presentation Title
Presenter Name(s) Job Title Date
New Program Launch
27
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Program For Demo Success Sign Up ndash Commit
Plan with your customerpartner Commit to a great demo experience
Set Up ndash Prepare Match the best demo Configure devices and test
Step Up ndash Execute Practice your demo Practice telling your story
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Demo Coaching New Program Concept
Avaya ldquopanel of expertsrdquo will provide specific demo feedback to partners to help them enhance their demo presentation and win the deal
Partner Benefit Get demo feedback from Avaya experts Practice your demo in a safe environment
Partner Requirements Current Avaya certification Opportunity with a demo presentation looming
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
30 copy 2014 Avaya Inc Avaya ndash Confidential amp Proprietary Do not duplicate publish or distribute further without the express written permission of Avaya
3Up On Partner Portal
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Get Started Today
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Sign Up Site Global Coverage
US amp Canada Now EU CALA Soon GGM APAC Next
Avaya Connect Support Medal Requirement Expert Specializations
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Quick Examle - Use A Winning Strategy Show How Solution Supports Customer Goals
Demo a simple solution example (scenario)
Verify Validate Review
Use QampA to discover customer needs
Customer leads deeper demos (product)
Scenario Demo
Q amp A
Product Demos
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Next Steps For Partners Start Using 3Up Method
A Winning Demo Strategy rArr Checklists amp Scenarios
Leverage Avaya Demo Resources amp Best Practices
Try New Tips amp Tricks To Improve Your Demos
Register For A 3Up Coaching Session
Pick An Opportunity And Get Started
April 2014 PCC Spring 2014 Conference April 27 ndash May 1 2014 Dallas TX wwwpccamericasorg Twitter PCCAmericas
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
EASE OF DOING BUSINESS FROM OPPORTUNITY TO ORDER
Including One Source Evolution
Susan Taylor Avaya One Source Global Program Manager May 8 2014
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 37
Please Join Us for our One Source monthly Content review
Avaya One Source continues to streamline Avaya channel processes and tools with a roadmap of upcoming improvements Partners and Avaya associates should plan to attend this monthly webcast to gain advance notice of the capabilities that are planned and the impacts these will have on your systems interfaces and workflows Add these monthly webcasts to your calendar May 15 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIzAAOampId=a3j30000000KzgQAAS June 12 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ4AAOampId=a3j30000000KzgQAAS July 17 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ9AAOampId=a3j30000000KzgQAAS May 14 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIVAA4ampId=a3j30000000KzgQAAS June 11 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIaAAOampId=a3j30000000KzgQAAS July 16 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIfAAOampId=a3j30000000KzgQAAS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 38
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
PRODUCT OFFERS
MARKETING PROMOTIONS
B2B WEB SERVICES
PRICING
SYSTEM CHANGES
OTHERhelliphellip
ONE SOURCE ndash GTM Summary Template
bull SINGLE GTM RELEASE CONTENT EACH MONTH OF ALL CHANGES
bull ALL OFFERS NEED TO BE SALESPARTNERDISTRIBUTOR-FRIENDLY AT POINT OF LAUNCH
bull ALIGNMENT TO LIFECYCLE MANAGEMENT CHANGES
bull PROVIDE 60-DAY ADVANCE NOTIFICATION OF CHANGES TO SUPPORT YOUR READINESS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 39
May 2014 Avaya One Source (A1S) Content
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 40
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
Networking to Red for US and Canada Transfer of Networking portfolio from Blue supply chain to Red supply chain
Support for Select Partner Product Codes (SPP) SPP List pricing in OneSource Vendors Suggested Retail Price AVAYA net pricing to Distributor via automated discounting SPP Distributor sell price to Partners can be managed via OneSource Selling Price Admin
EC Admin - Performance improvements in the Price List Admin functionality iePrice List Admin Page Load Selling Price Upload Also Error page enhancements
EC Data - Show friendly error page to external users
MARKETING PROMOTIONS
Transition plan for Marketing promotions Any valid promotion approval generated by the legacy promotion processes will be accepted
for order submittal up to May 30 2014 subject to compliance with approval terms As of June 1 2014 the only acceptable method of submitting a promotion claim (for those
promotions available on One Source MPM) will be for orders with promotional codes and approvals generated by the One Source toolset via the Marketing Promotions Module (MPM)
Details on all available promotions available from the following link
B2B WEB SERVICES
B2B Web Services is a service available to Distributers More information in detailed section of this presentation
Next available window for Distributer activation is June 2014
PRICING
Several Price Increases Decreases and NPI ndash captured in the 60 day (for price increases) and 7 day (for price decreases) price notifications
$001 codes moving to MPG 1Z Canada Fx rate change
May 2014 GTM Content Summary
Kathleen Ryan
Marketing Programs kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
copy 2011 Avaya Inc All rights reserved 42
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up bull All content resides on your web site bullEnhance your site with very rich content for your customers to see including an extensive collections of videos whitepapers and brochures bullCapture leads within the syndicated experience and send them directly to you bullKeep your Avaya product information accurate and current 100 of the time
copy 2013 Avaya Inc All rights reserved 46
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities ndash Lack of Content to Tweet or Post ndash Lack of resources to gather content or to post content ndash Lack of acumen on what to TweetPost or how to TweetPost ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help ndash Consistent delivery of Social Media Content (TweetsPosts)
ndash Content will include Unified Communications Contact Center Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you ndash The Avaya Content Syndication infrastructure will be used to
drive the discussion for you ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 47
Social Media with Avaya Content Syndication ndash What is the program What is Social Media for Avaya Content Syndication (CSP)
ndash Expansion of Avaya CSP to utilize the new Social Media tool ndash Social Media content will be regularly made available to TweetPost to your partners ndash Avaya will ldquoTweetrdquo on your behalf The Tweet will go out from your Twitter account so it will engage your
customers in the conversation ndash Links in the Tweet will drive customers to the Avaya Content Syndication page on YOUR Website ndash Support for Twitter now with LinkedIn and FaceBook in June
Why should Partners use this offer ndash Leverage social media to connect and engage your audience online ndash Serve as a command center for Avaya social media communications ndash Drive access to great content for your customers ndash Greatly increase Social Media traffic ndash Further build your brand identity and enable you to be viewed as a subject matter expert in the social media
environment ndash Enhance your brand by contributing to and learning from conversations your customers are having online ndash Highly cost-effective complement to any marketing strategy (Free) ndash Generate leads through the utilization of the Avaya Content Syndication program
How do you get access ndash To access the Social Media module you as a current Avaya Content Syndication user will need to go into the
system and authorize access The process will take you less than five minutes and you will have immediate access to the tool for FREE As you know the link to the site is wwwavayacomcsp
copy 2013 Avaya Inc All rights reserved 48
Social Media ndash Authorizing Tweets To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet ndash simply check the ldquoPublish to
channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
copy 2011 Avaya Inc All rights reserved
49
New MarketLeaders Branding Kit Fully customizable options
Option 1 (tablecloth plaque pull-up banner) ndash Partner price = $800
Option 2 (cell phone battery chargers) ndash Quantity of 50-100 ndash Partner price will vary by quantity (starting at $670)
50 discount on stocked Branding Kit ndash 3 times 5 banner ndash 11 times 18 desktop banner ndash 9 times 12 and 3 times 5 signs ndash 1-GB USB drive ndash 5 mouse pads ndash 15 executive pens ndash 25 4 times 3 notepads ndash 22 duffle bag ndash 8 table cover
Limited quantities available for Silver Gold and Platinum Kits Partner Price $500 $250
Marketing Reminders
Register for the next Getting Started with Avaya Marketing Webinar to learn all about our Marketing Programs ndash Wednesday May 14th 200 ndash 300 est to learn abouthellip Partner Marketing Central ndash Free ready to use customizable marketing collateral and helpful resources designed to help you drive leads MarketLeaders ndash Affordable turnkey marketing programs to fill your pipeline Content Syndication - Free real time Avaya product information directly to your web site
Links for registrations to come in follow-up email
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns bullSales OFT files
bullTelemarketing scripts bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles bullEvent and Seminar in a Box
bullLead notification and reporting bullEnhanced customization
bullCo-branded banners and landing pages bullEnhanced reporting and analytics
bullCRM Integration bullSocial Media integration bullLibrary search function
bullSite map PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese and some in French Dutch Italian German and
Russian
52
Stay informed about events news and program updates bull ldquoLikerdquo the Avaya MarketLeaders Facebook page
Connect and Share
VISIT wwwavayamarketleaderscom
CALL 855-AVAYA-ML [(855) 282-9265]
EMAIL AvayaMLglgcom
- Slide Number 1
- Slide Number 2
- Slide Number 3
- UCampC
- UCampC
- Vertical Campaign All portfolios
- Customer Experience
- Customer Experience
- Your Action
- Slide Number 10
- Networking Campaigns
- NetworkingQ2 Webinar
- Networking New Campaign
- Small Midmarket BusinessCampaign
- Small Midmarket BusinessNew Campaign
- Small Midmarket Business New Campaign
- Next Steps
- Slide Number 18
- Slide Number 19
- Why we do demoshellip
- What is the real value of a demo
- Not All Demos Are Equal
- Picking The Right Demo
- Some Examples Of Demo Resources
- Matching The Demo To The Sales Cycle
- Matching The Demo To The Sales Cycle
- Slide Number 27
- 3Up Program For Demo Success
- 3Up Demo Coaching
- 3Up On Partner Portal
- Get Started Today
- Sign Up Site
- Quick Examle - Use A Winning Strategy
- Next Steps For Partners
- Slide Number 35
- Slide Number 36
- Please Join Us for our One Source monthly Content review
- ONE SOURCE ndash GTM Summary Template
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Avaya Connect Partner Appreciation KitCustomizable materials available on Partner Marketing Central
- Slide Number 43
- Slide Number 44
- Why should you register for Content Syndication NOW
- Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
- Social Media with Avaya Content Syndication ndash What is the program
- Social Media ndash Authorizing Tweets
- New MarketLeaders Branding Kit
- Marketing Reminders
- Slide Number 51
- Connect and Share
- 13VISIT wwwavayamarketleaderscomCALL 855-AVAYA-ML [(855) 282-9265]EMAIL AvayaMLglgcom
-
Denise Cappuccio
Americas Marketing Manager dcappuccioavayacom
Accelerate the pace in Small Midmarket Business IP Office amp Networking
Networking Campaigns
Completed The Most Connected Games Ever
Case study + Jan 22 Webinar presented by IDC Analyst Rohit Mehra amp Avaya Jean Turgeon IDC webinar on-demand + 3min Sochi VP technology interview Video Video II IDC whitepaper infographic Post Sochi wrap-up Case Study Whitepaper Video III
bull Sochi Partner Toolkit 4 Sochi on PMC
Jan 7
Feb 4
Feb 25
May 6
Networking Q2 Webinar
IP Video Surveillance ndash ldquoHow We did Itrdquo Webinar hellip quarterly educational technology session
bull Held Thursday March 6 2014 bull Featured three customers who shared their
successful deployments bull Key message ndash Video Surveillance is only as good
as the network it runs on bull Industry focus Gaming Government and
Transportation bull Webinar ldquoon-demandrdquo always on
Networking New Campaign
Networking
bull Video Surveillance Trend Advisor Infographic - Growing Security Concerns and New Technologies THE TIPPING POINT OF SURVEILLANCE
- The One Question You Should Ask This Year IS MY IP NETWORK READY
bull Virtualization Trend Advisor Infographic
- Virtualization The 5 Trends That Can Extend Its Value - The Rise of Real-Time Applications - Network Virtualization - Virtual Desktop Infrastructure (VDI) - Fully Integrated Virtualized Solutions - Software Automation and Orchestration
bull And more campaigns amp assets to leverage on PMC eg Network Agility etc
PMC Campaign Assets bull Partner branded emails bull Banners bull Personalized email blasts bull Registration page to capture
leads bull Reporting
Small Midmarket Business Campaign
Avaya IP Office 90 Enable anywhere anytime collaboration with an Avaya midmarket solution
Full-size collaboration solutions for midsize companies (US Canada March 20th)
Assets e-Book Avaya can
deliver a seamless experience for voice video mobility regardless of device
TLC Cake Boss video Avaya provided a full solution that met the needs of this growing business
Small Midmarket Business New Campaign
Avaya IP Office Contact Center Interact and Growhellip imagine a simple multichannel solution for midsize businesses
Portfolio Product GA Theatre
IP Office Contact Center
11 March IPO CC
24 Jun Contact Center Select USCAN
Global
Avaya IP Office Contact Center Partner Sales Readiness Resources IP Office Contact Center Partner Deck IP Office Contact Center QampA - Public IP Office Contact Center QampA - Confidential IP Office Contact Center Technical FAQ IP Office Contact Center Technical Feature Brief and Use Cases
Small Midmarket Business New Campaign
Avaya IP Office Contact Center Interact and Growhellip imagine a simple multichannel solution for midsize businesses
For Partners - Midmarket Kit an all-in-one resource doc - Co-brand-able emails and assets - Partner News - Avaya Partner Connection Days - Avaya Executive Partner Forum - Avaya Partner U - Avaya Enablement Webinars - Avaya Connectandwin - Avaya Power Hour Sessions - Avaya Market Leaders amp PMC - Content Syndication Social Media
Next Steps
bull Visit PMC regularly for new campaign assets for you to use in alignment with your strategy and objectives
bull Co-brand the assets and start generating leads bull Visit the partner portal pages
ndash Small and Midmarket Business ndash Networking
bull Contact us for help - your Channel Marketing Manager - your Channel Account Manager - or me at dcappuccioavayacom
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Stepping Up Your Solution Presentations Demo Coaching Program
Bob Zimmerer Senior Manager Global Partner Enablement May 2014
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
The following presentation contains information that may permanently change the way you present and demonstrate Avaya solutions ndash causing faster sales cycle time greater consideration and more sales
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Why we do demoshellip
helliphave you been here before
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
What is the real value of a demo Create a dialog with the customer
Hands-on demo experience
Prove the solution works
Test drive the applications
Help customers see the benefit
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Not All Demos Are Equal Product Demos
Configured functional platform Basic features and functionality
Scenario Demos Product demos + Scripted to highlight differentiators
Advanced Demos Scenario demos + Integrated solutions including 3rd party applications Vertical scenarios
Changing The Language Of
Demos
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Picking The Right Demo Product
Focus on features and functionality Best for product training and RFP response
Scenario Tailored to customer needs and business goals Best for building support with LOB decision makers
Advanced Built to target a specific vertical or business use case Best at showing customer an integrated custom solution
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Some Examples Of Demo Resources Animated PPT
Videos
DemoAvaya
Virtualized Demos
Demo Kits
Lab Demos
EBCCBC
Trials
Increasing Com
plexity
Greater ldquoR
ealismrdquo
Increasing Cost
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Matching The Demo To The Sales Cycle Save more technical or customized demos for later in the sales cycle
Technical Depth
Cus
tom
izat
ion
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Matching The Demo To The Sales Cycle Save more technical or customized demos for later in the sales cycle
Technical Depth
Cus
tom
izat
ion
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Presentation Title
Presenter Name(s) Job Title Date
New Program Launch
27
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Program For Demo Success Sign Up ndash Commit
Plan with your customerpartner Commit to a great demo experience
Set Up ndash Prepare Match the best demo Configure devices and test
Step Up ndash Execute Practice your demo Practice telling your story
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Demo Coaching New Program Concept
Avaya ldquopanel of expertsrdquo will provide specific demo feedback to partners to help them enhance their demo presentation and win the deal
Partner Benefit Get demo feedback from Avaya experts Practice your demo in a safe environment
Partner Requirements Current Avaya certification Opportunity with a demo presentation looming
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
30 copy 2014 Avaya Inc Avaya ndash Confidential amp Proprietary Do not duplicate publish or distribute further without the express written permission of Avaya
3Up On Partner Portal
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Get Started Today
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Sign Up Site Global Coverage
US amp Canada Now EU CALA Soon GGM APAC Next
Avaya Connect Support Medal Requirement Expert Specializations
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Quick Examle - Use A Winning Strategy Show How Solution Supports Customer Goals
Demo a simple solution example (scenario)
Verify Validate Review
Use QampA to discover customer needs
Customer leads deeper demos (product)
Scenario Demo
Q amp A
Product Demos
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Next Steps For Partners Start Using 3Up Method
A Winning Demo Strategy rArr Checklists amp Scenarios
Leverage Avaya Demo Resources amp Best Practices
Try New Tips amp Tricks To Improve Your Demos
Register For A 3Up Coaching Session
Pick An Opportunity And Get Started
April 2014 PCC Spring 2014 Conference April 27 ndash May 1 2014 Dallas TX wwwpccamericasorg Twitter PCCAmericas
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
EASE OF DOING BUSINESS FROM OPPORTUNITY TO ORDER
Including One Source Evolution
Susan Taylor Avaya One Source Global Program Manager May 8 2014
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 37
Please Join Us for our One Source monthly Content review
Avaya One Source continues to streamline Avaya channel processes and tools with a roadmap of upcoming improvements Partners and Avaya associates should plan to attend this monthly webcast to gain advance notice of the capabilities that are planned and the impacts these will have on your systems interfaces and workflows Add these monthly webcasts to your calendar May 15 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIzAAOampId=a3j30000000KzgQAAS June 12 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ4AAOampId=a3j30000000KzgQAAS July 17 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ9AAOampId=a3j30000000KzgQAAS May 14 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIVAA4ampId=a3j30000000KzgQAAS June 11 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIaAAOampId=a3j30000000KzgQAAS July 16 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIfAAOampId=a3j30000000KzgQAAS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 38
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
PRODUCT OFFERS
MARKETING PROMOTIONS
B2B WEB SERVICES
PRICING
SYSTEM CHANGES
OTHERhelliphellip
ONE SOURCE ndash GTM Summary Template
bull SINGLE GTM RELEASE CONTENT EACH MONTH OF ALL CHANGES
bull ALL OFFERS NEED TO BE SALESPARTNERDISTRIBUTOR-FRIENDLY AT POINT OF LAUNCH
bull ALIGNMENT TO LIFECYCLE MANAGEMENT CHANGES
bull PROVIDE 60-DAY ADVANCE NOTIFICATION OF CHANGES TO SUPPORT YOUR READINESS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 39
May 2014 Avaya One Source (A1S) Content
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 40
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
Networking to Red for US and Canada Transfer of Networking portfolio from Blue supply chain to Red supply chain
Support for Select Partner Product Codes (SPP) SPP List pricing in OneSource Vendors Suggested Retail Price AVAYA net pricing to Distributor via automated discounting SPP Distributor sell price to Partners can be managed via OneSource Selling Price Admin
EC Admin - Performance improvements in the Price List Admin functionality iePrice List Admin Page Load Selling Price Upload Also Error page enhancements
EC Data - Show friendly error page to external users
MARKETING PROMOTIONS
Transition plan for Marketing promotions Any valid promotion approval generated by the legacy promotion processes will be accepted
for order submittal up to May 30 2014 subject to compliance with approval terms As of June 1 2014 the only acceptable method of submitting a promotion claim (for those
promotions available on One Source MPM) will be for orders with promotional codes and approvals generated by the One Source toolset via the Marketing Promotions Module (MPM)
Details on all available promotions available from the following link
B2B WEB SERVICES
B2B Web Services is a service available to Distributers More information in detailed section of this presentation
Next available window for Distributer activation is June 2014
PRICING
Several Price Increases Decreases and NPI ndash captured in the 60 day (for price increases) and 7 day (for price decreases) price notifications
$001 codes moving to MPG 1Z Canada Fx rate change
May 2014 GTM Content Summary
Kathleen Ryan
Marketing Programs kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
copy 2011 Avaya Inc All rights reserved 42
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up bull All content resides on your web site bullEnhance your site with very rich content for your customers to see including an extensive collections of videos whitepapers and brochures bullCapture leads within the syndicated experience and send them directly to you bullKeep your Avaya product information accurate and current 100 of the time
copy 2013 Avaya Inc All rights reserved 46
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities ndash Lack of Content to Tweet or Post ndash Lack of resources to gather content or to post content ndash Lack of acumen on what to TweetPost or how to TweetPost ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help ndash Consistent delivery of Social Media Content (TweetsPosts)
ndash Content will include Unified Communications Contact Center Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you ndash The Avaya Content Syndication infrastructure will be used to
drive the discussion for you ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 47
Social Media with Avaya Content Syndication ndash What is the program What is Social Media for Avaya Content Syndication (CSP)
ndash Expansion of Avaya CSP to utilize the new Social Media tool ndash Social Media content will be regularly made available to TweetPost to your partners ndash Avaya will ldquoTweetrdquo on your behalf The Tweet will go out from your Twitter account so it will engage your
customers in the conversation ndash Links in the Tweet will drive customers to the Avaya Content Syndication page on YOUR Website ndash Support for Twitter now with LinkedIn and FaceBook in June
Why should Partners use this offer ndash Leverage social media to connect and engage your audience online ndash Serve as a command center for Avaya social media communications ndash Drive access to great content for your customers ndash Greatly increase Social Media traffic ndash Further build your brand identity and enable you to be viewed as a subject matter expert in the social media
environment ndash Enhance your brand by contributing to and learning from conversations your customers are having online ndash Highly cost-effective complement to any marketing strategy (Free) ndash Generate leads through the utilization of the Avaya Content Syndication program
How do you get access ndash To access the Social Media module you as a current Avaya Content Syndication user will need to go into the
system and authorize access The process will take you less than five minutes and you will have immediate access to the tool for FREE As you know the link to the site is wwwavayacomcsp
copy 2013 Avaya Inc All rights reserved 48
Social Media ndash Authorizing Tweets To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet ndash simply check the ldquoPublish to
channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
copy 2011 Avaya Inc All rights reserved
49
New MarketLeaders Branding Kit Fully customizable options
Option 1 (tablecloth plaque pull-up banner) ndash Partner price = $800
Option 2 (cell phone battery chargers) ndash Quantity of 50-100 ndash Partner price will vary by quantity (starting at $670)
50 discount on stocked Branding Kit ndash 3 times 5 banner ndash 11 times 18 desktop banner ndash 9 times 12 and 3 times 5 signs ndash 1-GB USB drive ndash 5 mouse pads ndash 15 executive pens ndash 25 4 times 3 notepads ndash 22 duffle bag ndash 8 table cover
Limited quantities available for Silver Gold and Platinum Kits Partner Price $500 $250
Marketing Reminders
Register for the next Getting Started with Avaya Marketing Webinar to learn all about our Marketing Programs ndash Wednesday May 14th 200 ndash 300 est to learn abouthellip Partner Marketing Central ndash Free ready to use customizable marketing collateral and helpful resources designed to help you drive leads MarketLeaders ndash Affordable turnkey marketing programs to fill your pipeline Content Syndication - Free real time Avaya product information directly to your web site
Links for registrations to come in follow-up email
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns bullSales OFT files
bullTelemarketing scripts bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles bullEvent and Seminar in a Box
bullLead notification and reporting bullEnhanced customization
bullCo-branded banners and landing pages bullEnhanced reporting and analytics
bullCRM Integration bullSocial Media integration bullLibrary search function
bullSite map PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese and some in French Dutch Italian German and
Russian
52
Stay informed about events news and program updates bull ldquoLikerdquo the Avaya MarketLeaders Facebook page
Connect and Share
VISIT wwwavayamarketleaderscom
CALL 855-AVAYA-ML [(855) 282-9265]
EMAIL AvayaMLglgcom
- Slide Number 1
- Slide Number 2
- Slide Number 3
- UCampC
- UCampC
- Vertical Campaign All portfolios
- Customer Experience
- Customer Experience
- Your Action
- Slide Number 10
- Networking Campaigns
- NetworkingQ2 Webinar
- Networking New Campaign
- Small Midmarket BusinessCampaign
- Small Midmarket BusinessNew Campaign
- Small Midmarket Business New Campaign
- Next Steps
- Slide Number 18
- Slide Number 19
- Why we do demoshellip
- What is the real value of a demo
- Not All Demos Are Equal
- Picking The Right Demo
- Some Examples Of Demo Resources
- Matching The Demo To The Sales Cycle
- Matching The Demo To The Sales Cycle
- Slide Number 27
- 3Up Program For Demo Success
- 3Up Demo Coaching
- 3Up On Partner Portal
- Get Started Today
- Sign Up Site
- Quick Examle - Use A Winning Strategy
- Next Steps For Partners
- Slide Number 35
- Slide Number 36
- Please Join Us for our One Source monthly Content review
- ONE SOURCE ndash GTM Summary Template
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Avaya Connect Partner Appreciation KitCustomizable materials available on Partner Marketing Central
- Slide Number 43
- Slide Number 44
- Why should you register for Content Syndication NOW
- Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
- Social Media with Avaya Content Syndication ndash What is the program
- Social Media ndash Authorizing Tweets
- New MarketLeaders Branding Kit
- Marketing Reminders
- Slide Number 51
- Connect and Share
- 13VISIT wwwavayamarketleaderscomCALL 855-AVAYA-ML [(855) 282-9265]EMAIL AvayaMLglgcom
-
Networking Campaigns
Completed The Most Connected Games Ever
Case study + Jan 22 Webinar presented by IDC Analyst Rohit Mehra amp Avaya Jean Turgeon IDC webinar on-demand + 3min Sochi VP technology interview Video Video II IDC whitepaper infographic Post Sochi wrap-up Case Study Whitepaper Video III
bull Sochi Partner Toolkit 4 Sochi on PMC
Jan 7
Feb 4
Feb 25
May 6
Networking Q2 Webinar
IP Video Surveillance ndash ldquoHow We did Itrdquo Webinar hellip quarterly educational technology session
bull Held Thursday March 6 2014 bull Featured three customers who shared their
successful deployments bull Key message ndash Video Surveillance is only as good
as the network it runs on bull Industry focus Gaming Government and
Transportation bull Webinar ldquoon-demandrdquo always on
Networking New Campaign
Networking
bull Video Surveillance Trend Advisor Infographic - Growing Security Concerns and New Technologies THE TIPPING POINT OF SURVEILLANCE
- The One Question You Should Ask This Year IS MY IP NETWORK READY
bull Virtualization Trend Advisor Infographic
- Virtualization The 5 Trends That Can Extend Its Value - The Rise of Real-Time Applications - Network Virtualization - Virtual Desktop Infrastructure (VDI) - Fully Integrated Virtualized Solutions - Software Automation and Orchestration
bull And more campaigns amp assets to leverage on PMC eg Network Agility etc
PMC Campaign Assets bull Partner branded emails bull Banners bull Personalized email blasts bull Registration page to capture
leads bull Reporting
Small Midmarket Business Campaign
Avaya IP Office 90 Enable anywhere anytime collaboration with an Avaya midmarket solution
Full-size collaboration solutions for midsize companies (US Canada March 20th)
Assets e-Book Avaya can
deliver a seamless experience for voice video mobility regardless of device
TLC Cake Boss video Avaya provided a full solution that met the needs of this growing business
Small Midmarket Business New Campaign
Avaya IP Office Contact Center Interact and Growhellip imagine a simple multichannel solution for midsize businesses
Portfolio Product GA Theatre
IP Office Contact Center
11 March IPO CC
24 Jun Contact Center Select USCAN
Global
Avaya IP Office Contact Center Partner Sales Readiness Resources IP Office Contact Center Partner Deck IP Office Contact Center QampA - Public IP Office Contact Center QampA - Confidential IP Office Contact Center Technical FAQ IP Office Contact Center Technical Feature Brief and Use Cases
Small Midmarket Business New Campaign
Avaya IP Office Contact Center Interact and Growhellip imagine a simple multichannel solution for midsize businesses
For Partners - Midmarket Kit an all-in-one resource doc - Co-brand-able emails and assets - Partner News - Avaya Partner Connection Days - Avaya Executive Partner Forum - Avaya Partner U - Avaya Enablement Webinars - Avaya Connectandwin - Avaya Power Hour Sessions - Avaya Market Leaders amp PMC - Content Syndication Social Media
Next Steps
bull Visit PMC regularly for new campaign assets for you to use in alignment with your strategy and objectives
bull Co-brand the assets and start generating leads bull Visit the partner portal pages
ndash Small and Midmarket Business ndash Networking
bull Contact us for help - your Channel Marketing Manager - your Channel Account Manager - or me at dcappuccioavayacom
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Stepping Up Your Solution Presentations Demo Coaching Program
Bob Zimmerer Senior Manager Global Partner Enablement May 2014
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
The following presentation contains information that may permanently change the way you present and demonstrate Avaya solutions ndash causing faster sales cycle time greater consideration and more sales
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Why we do demoshellip
helliphave you been here before
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
What is the real value of a demo Create a dialog with the customer
Hands-on demo experience
Prove the solution works
Test drive the applications
Help customers see the benefit
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Not All Demos Are Equal Product Demos
Configured functional platform Basic features and functionality
Scenario Demos Product demos + Scripted to highlight differentiators
Advanced Demos Scenario demos + Integrated solutions including 3rd party applications Vertical scenarios
Changing The Language Of
Demos
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Picking The Right Demo Product
Focus on features and functionality Best for product training and RFP response
Scenario Tailored to customer needs and business goals Best for building support with LOB decision makers
Advanced Built to target a specific vertical or business use case Best at showing customer an integrated custom solution
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Some Examples Of Demo Resources Animated PPT
Videos
DemoAvaya
Virtualized Demos
Demo Kits
Lab Demos
EBCCBC
Trials
Increasing Com
plexity
Greater ldquoR
ealismrdquo
Increasing Cost
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Matching The Demo To The Sales Cycle Save more technical or customized demos for later in the sales cycle
Technical Depth
Cus
tom
izat
ion
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Matching The Demo To The Sales Cycle Save more technical or customized demos for later in the sales cycle
Technical Depth
Cus
tom
izat
ion
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Presentation Title
Presenter Name(s) Job Title Date
New Program Launch
27
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Program For Demo Success Sign Up ndash Commit
Plan with your customerpartner Commit to a great demo experience
Set Up ndash Prepare Match the best demo Configure devices and test
Step Up ndash Execute Practice your demo Practice telling your story
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Demo Coaching New Program Concept
Avaya ldquopanel of expertsrdquo will provide specific demo feedback to partners to help them enhance their demo presentation and win the deal
Partner Benefit Get demo feedback from Avaya experts Practice your demo in a safe environment
Partner Requirements Current Avaya certification Opportunity with a demo presentation looming
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
30 copy 2014 Avaya Inc Avaya ndash Confidential amp Proprietary Do not duplicate publish or distribute further without the express written permission of Avaya
3Up On Partner Portal
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Get Started Today
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Sign Up Site Global Coverage
US amp Canada Now EU CALA Soon GGM APAC Next
Avaya Connect Support Medal Requirement Expert Specializations
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Quick Examle - Use A Winning Strategy Show How Solution Supports Customer Goals
Demo a simple solution example (scenario)
Verify Validate Review
Use QampA to discover customer needs
Customer leads deeper demos (product)
Scenario Demo
Q amp A
Product Demos
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Next Steps For Partners Start Using 3Up Method
A Winning Demo Strategy rArr Checklists amp Scenarios
Leverage Avaya Demo Resources amp Best Practices
Try New Tips amp Tricks To Improve Your Demos
Register For A 3Up Coaching Session
Pick An Opportunity And Get Started
April 2014 PCC Spring 2014 Conference April 27 ndash May 1 2014 Dallas TX wwwpccamericasorg Twitter PCCAmericas
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
EASE OF DOING BUSINESS FROM OPPORTUNITY TO ORDER
Including One Source Evolution
Susan Taylor Avaya One Source Global Program Manager May 8 2014
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 37
Please Join Us for our One Source monthly Content review
Avaya One Source continues to streamline Avaya channel processes and tools with a roadmap of upcoming improvements Partners and Avaya associates should plan to attend this monthly webcast to gain advance notice of the capabilities that are planned and the impacts these will have on your systems interfaces and workflows Add these monthly webcasts to your calendar May 15 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIzAAOampId=a3j30000000KzgQAAS June 12 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ4AAOampId=a3j30000000KzgQAAS July 17 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ9AAOampId=a3j30000000KzgQAAS May 14 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIVAA4ampId=a3j30000000KzgQAAS June 11 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIaAAOampId=a3j30000000KzgQAAS July 16 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIfAAOampId=a3j30000000KzgQAAS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 38
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
PRODUCT OFFERS
MARKETING PROMOTIONS
B2B WEB SERVICES
PRICING
SYSTEM CHANGES
OTHERhelliphellip
ONE SOURCE ndash GTM Summary Template
bull SINGLE GTM RELEASE CONTENT EACH MONTH OF ALL CHANGES
bull ALL OFFERS NEED TO BE SALESPARTNERDISTRIBUTOR-FRIENDLY AT POINT OF LAUNCH
bull ALIGNMENT TO LIFECYCLE MANAGEMENT CHANGES
bull PROVIDE 60-DAY ADVANCE NOTIFICATION OF CHANGES TO SUPPORT YOUR READINESS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 39
May 2014 Avaya One Source (A1S) Content
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 40
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
Networking to Red for US and Canada Transfer of Networking portfolio from Blue supply chain to Red supply chain
Support for Select Partner Product Codes (SPP) SPP List pricing in OneSource Vendors Suggested Retail Price AVAYA net pricing to Distributor via automated discounting SPP Distributor sell price to Partners can be managed via OneSource Selling Price Admin
EC Admin - Performance improvements in the Price List Admin functionality iePrice List Admin Page Load Selling Price Upload Also Error page enhancements
EC Data - Show friendly error page to external users
MARKETING PROMOTIONS
Transition plan for Marketing promotions Any valid promotion approval generated by the legacy promotion processes will be accepted
for order submittal up to May 30 2014 subject to compliance with approval terms As of June 1 2014 the only acceptable method of submitting a promotion claim (for those
promotions available on One Source MPM) will be for orders with promotional codes and approvals generated by the One Source toolset via the Marketing Promotions Module (MPM)
Details on all available promotions available from the following link
B2B WEB SERVICES
B2B Web Services is a service available to Distributers More information in detailed section of this presentation
Next available window for Distributer activation is June 2014
PRICING
Several Price Increases Decreases and NPI ndash captured in the 60 day (for price increases) and 7 day (for price decreases) price notifications
$001 codes moving to MPG 1Z Canada Fx rate change
May 2014 GTM Content Summary
Kathleen Ryan
Marketing Programs kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
copy 2011 Avaya Inc All rights reserved 42
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up bull All content resides on your web site bullEnhance your site with very rich content for your customers to see including an extensive collections of videos whitepapers and brochures bullCapture leads within the syndicated experience and send them directly to you bullKeep your Avaya product information accurate and current 100 of the time
copy 2013 Avaya Inc All rights reserved 46
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities ndash Lack of Content to Tweet or Post ndash Lack of resources to gather content or to post content ndash Lack of acumen on what to TweetPost or how to TweetPost ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help ndash Consistent delivery of Social Media Content (TweetsPosts)
ndash Content will include Unified Communications Contact Center Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you ndash The Avaya Content Syndication infrastructure will be used to
drive the discussion for you ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 47
Social Media with Avaya Content Syndication ndash What is the program What is Social Media for Avaya Content Syndication (CSP)
ndash Expansion of Avaya CSP to utilize the new Social Media tool ndash Social Media content will be regularly made available to TweetPost to your partners ndash Avaya will ldquoTweetrdquo on your behalf The Tweet will go out from your Twitter account so it will engage your
customers in the conversation ndash Links in the Tweet will drive customers to the Avaya Content Syndication page on YOUR Website ndash Support for Twitter now with LinkedIn and FaceBook in June
Why should Partners use this offer ndash Leverage social media to connect and engage your audience online ndash Serve as a command center for Avaya social media communications ndash Drive access to great content for your customers ndash Greatly increase Social Media traffic ndash Further build your brand identity and enable you to be viewed as a subject matter expert in the social media
environment ndash Enhance your brand by contributing to and learning from conversations your customers are having online ndash Highly cost-effective complement to any marketing strategy (Free) ndash Generate leads through the utilization of the Avaya Content Syndication program
How do you get access ndash To access the Social Media module you as a current Avaya Content Syndication user will need to go into the
system and authorize access The process will take you less than five minutes and you will have immediate access to the tool for FREE As you know the link to the site is wwwavayacomcsp
copy 2013 Avaya Inc All rights reserved 48
Social Media ndash Authorizing Tweets To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet ndash simply check the ldquoPublish to
channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
copy 2011 Avaya Inc All rights reserved
49
New MarketLeaders Branding Kit Fully customizable options
Option 1 (tablecloth plaque pull-up banner) ndash Partner price = $800
Option 2 (cell phone battery chargers) ndash Quantity of 50-100 ndash Partner price will vary by quantity (starting at $670)
50 discount on stocked Branding Kit ndash 3 times 5 banner ndash 11 times 18 desktop banner ndash 9 times 12 and 3 times 5 signs ndash 1-GB USB drive ndash 5 mouse pads ndash 15 executive pens ndash 25 4 times 3 notepads ndash 22 duffle bag ndash 8 table cover
Limited quantities available for Silver Gold and Platinum Kits Partner Price $500 $250
Marketing Reminders
Register for the next Getting Started with Avaya Marketing Webinar to learn all about our Marketing Programs ndash Wednesday May 14th 200 ndash 300 est to learn abouthellip Partner Marketing Central ndash Free ready to use customizable marketing collateral and helpful resources designed to help you drive leads MarketLeaders ndash Affordable turnkey marketing programs to fill your pipeline Content Syndication - Free real time Avaya product information directly to your web site
Links for registrations to come in follow-up email
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns bullSales OFT files
bullTelemarketing scripts bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles bullEvent and Seminar in a Box
bullLead notification and reporting bullEnhanced customization
bullCo-branded banners and landing pages bullEnhanced reporting and analytics
bullCRM Integration bullSocial Media integration bullLibrary search function
bullSite map PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese and some in French Dutch Italian German and
Russian
52
Stay informed about events news and program updates bull ldquoLikerdquo the Avaya MarketLeaders Facebook page
Connect and Share
VISIT wwwavayamarketleaderscom
CALL 855-AVAYA-ML [(855) 282-9265]
EMAIL AvayaMLglgcom
- Slide Number 1
- Slide Number 2
- Slide Number 3
- UCampC
- UCampC
- Vertical Campaign All portfolios
- Customer Experience
- Customer Experience
- Your Action
- Slide Number 10
- Networking Campaigns
- NetworkingQ2 Webinar
- Networking New Campaign
- Small Midmarket BusinessCampaign
- Small Midmarket BusinessNew Campaign
- Small Midmarket Business New Campaign
- Next Steps
- Slide Number 18
- Slide Number 19
- Why we do demoshellip
- What is the real value of a demo
- Not All Demos Are Equal
- Picking The Right Demo
- Some Examples Of Demo Resources
- Matching The Demo To The Sales Cycle
- Matching The Demo To The Sales Cycle
- Slide Number 27
- 3Up Program For Demo Success
- 3Up Demo Coaching
- 3Up On Partner Portal
- Get Started Today
- Sign Up Site
- Quick Examle - Use A Winning Strategy
- Next Steps For Partners
- Slide Number 35
- Slide Number 36
- Please Join Us for our One Source monthly Content review
- ONE SOURCE ndash GTM Summary Template
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Avaya Connect Partner Appreciation KitCustomizable materials available on Partner Marketing Central
- Slide Number 43
- Slide Number 44
- Why should you register for Content Syndication NOW
- Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
- Social Media with Avaya Content Syndication ndash What is the program
- Social Media ndash Authorizing Tweets
- New MarketLeaders Branding Kit
- Marketing Reminders
- Slide Number 51
- Connect and Share
- 13VISIT wwwavayamarketleaderscomCALL 855-AVAYA-ML [(855) 282-9265]EMAIL AvayaMLglgcom
-
Networking Q2 Webinar
IP Video Surveillance ndash ldquoHow We did Itrdquo Webinar hellip quarterly educational technology session
bull Held Thursday March 6 2014 bull Featured three customers who shared their
successful deployments bull Key message ndash Video Surveillance is only as good
as the network it runs on bull Industry focus Gaming Government and
Transportation bull Webinar ldquoon-demandrdquo always on
Networking New Campaign
Networking
bull Video Surveillance Trend Advisor Infographic - Growing Security Concerns and New Technologies THE TIPPING POINT OF SURVEILLANCE
- The One Question You Should Ask This Year IS MY IP NETWORK READY
bull Virtualization Trend Advisor Infographic
- Virtualization The 5 Trends That Can Extend Its Value - The Rise of Real-Time Applications - Network Virtualization - Virtual Desktop Infrastructure (VDI) - Fully Integrated Virtualized Solutions - Software Automation and Orchestration
bull And more campaigns amp assets to leverage on PMC eg Network Agility etc
PMC Campaign Assets bull Partner branded emails bull Banners bull Personalized email blasts bull Registration page to capture
leads bull Reporting
Small Midmarket Business Campaign
Avaya IP Office 90 Enable anywhere anytime collaboration with an Avaya midmarket solution
Full-size collaboration solutions for midsize companies (US Canada March 20th)
Assets e-Book Avaya can
deliver a seamless experience for voice video mobility regardless of device
TLC Cake Boss video Avaya provided a full solution that met the needs of this growing business
Small Midmarket Business New Campaign
Avaya IP Office Contact Center Interact and Growhellip imagine a simple multichannel solution for midsize businesses
Portfolio Product GA Theatre
IP Office Contact Center
11 March IPO CC
24 Jun Contact Center Select USCAN
Global
Avaya IP Office Contact Center Partner Sales Readiness Resources IP Office Contact Center Partner Deck IP Office Contact Center QampA - Public IP Office Contact Center QampA - Confidential IP Office Contact Center Technical FAQ IP Office Contact Center Technical Feature Brief and Use Cases
Small Midmarket Business New Campaign
Avaya IP Office Contact Center Interact and Growhellip imagine a simple multichannel solution for midsize businesses
For Partners - Midmarket Kit an all-in-one resource doc - Co-brand-able emails and assets - Partner News - Avaya Partner Connection Days - Avaya Executive Partner Forum - Avaya Partner U - Avaya Enablement Webinars - Avaya Connectandwin - Avaya Power Hour Sessions - Avaya Market Leaders amp PMC - Content Syndication Social Media
Next Steps
bull Visit PMC regularly for new campaign assets for you to use in alignment with your strategy and objectives
bull Co-brand the assets and start generating leads bull Visit the partner portal pages
ndash Small and Midmarket Business ndash Networking
bull Contact us for help - your Channel Marketing Manager - your Channel Account Manager - or me at dcappuccioavayacom
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Stepping Up Your Solution Presentations Demo Coaching Program
Bob Zimmerer Senior Manager Global Partner Enablement May 2014
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
The following presentation contains information that may permanently change the way you present and demonstrate Avaya solutions ndash causing faster sales cycle time greater consideration and more sales
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Why we do demoshellip
helliphave you been here before
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
What is the real value of a demo Create a dialog with the customer
Hands-on demo experience
Prove the solution works
Test drive the applications
Help customers see the benefit
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Not All Demos Are Equal Product Demos
Configured functional platform Basic features and functionality
Scenario Demos Product demos + Scripted to highlight differentiators
Advanced Demos Scenario demos + Integrated solutions including 3rd party applications Vertical scenarios
Changing The Language Of
Demos
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Picking The Right Demo Product
Focus on features and functionality Best for product training and RFP response
Scenario Tailored to customer needs and business goals Best for building support with LOB decision makers
Advanced Built to target a specific vertical or business use case Best at showing customer an integrated custom solution
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Some Examples Of Demo Resources Animated PPT
Videos
DemoAvaya
Virtualized Demos
Demo Kits
Lab Demos
EBCCBC
Trials
Increasing Com
plexity
Greater ldquoR
ealismrdquo
Increasing Cost
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Matching The Demo To The Sales Cycle Save more technical or customized demos for later in the sales cycle
Technical Depth
Cus
tom
izat
ion
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Matching The Demo To The Sales Cycle Save more technical or customized demos for later in the sales cycle
Technical Depth
Cus
tom
izat
ion
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Presentation Title
Presenter Name(s) Job Title Date
New Program Launch
27
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Program For Demo Success Sign Up ndash Commit
Plan with your customerpartner Commit to a great demo experience
Set Up ndash Prepare Match the best demo Configure devices and test
Step Up ndash Execute Practice your demo Practice telling your story
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Demo Coaching New Program Concept
Avaya ldquopanel of expertsrdquo will provide specific demo feedback to partners to help them enhance their demo presentation and win the deal
Partner Benefit Get demo feedback from Avaya experts Practice your demo in a safe environment
Partner Requirements Current Avaya certification Opportunity with a demo presentation looming
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
30 copy 2014 Avaya Inc Avaya ndash Confidential amp Proprietary Do not duplicate publish or distribute further without the express written permission of Avaya
3Up On Partner Portal
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Get Started Today
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Sign Up Site Global Coverage
US amp Canada Now EU CALA Soon GGM APAC Next
Avaya Connect Support Medal Requirement Expert Specializations
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Quick Examle - Use A Winning Strategy Show How Solution Supports Customer Goals
Demo a simple solution example (scenario)
Verify Validate Review
Use QampA to discover customer needs
Customer leads deeper demos (product)
Scenario Demo
Q amp A
Product Demos
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Next Steps For Partners Start Using 3Up Method
A Winning Demo Strategy rArr Checklists amp Scenarios
Leverage Avaya Demo Resources amp Best Practices
Try New Tips amp Tricks To Improve Your Demos
Register For A 3Up Coaching Session
Pick An Opportunity And Get Started
April 2014 PCC Spring 2014 Conference April 27 ndash May 1 2014 Dallas TX wwwpccamericasorg Twitter PCCAmericas
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
EASE OF DOING BUSINESS FROM OPPORTUNITY TO ORDER
Including One Source Evolution
Susan Taylor Avaya One Source Global Program Manager May 8 2014
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 37
Please Join Us for our One Source monthly Content review
Avaya One Source continues to streamline Avaya channel processes and tools with a roadmap of upcoming improvements Partners and Avaya associates should plan to attend this monthly webcast to gain advance notice of the capabilities that are planned and the impacts these will have on your systems interfaces and workflows Add these monthly webcasts to your calendar May 15 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIzAAOampId=a3j30000000KzgQAAS June 12 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ4AAOampId=a3j30000000KzgQAAS July 17 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ9AAOampId=a3j30000000KzgQAAS May 14 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIVAA4ampId=a3j30000000KzgQAAS June 11 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIaAAOampId=a3j30000000KzgQAAS July 16 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIfAAOampId=a3j30000000KzgQAAS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 38
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
PRODUCT OFFERS
MARKETING PROMOTIONS
B2B WEB SERVICES
PRICING
SYSTEM CHANGES
OTHERhelliphellip
ONE SOURCE ndash GTM Summary Template
bull SINGLE GTM RELEASE CONTENT EACH MONTH OF ALL CHANGES
bull ALL OFFERS NEED TO BE SALESPARTNERDISTRIBUTOR-FRIENDLY AT POINT OF LAUNCH
bull ALIGNMENT TO LIFECYCLE MANAGEMENT CHANGES
bull PROVIDE 60-DAY ADVANCE NOTIFICATION OF CHANGES TO SUPPORT YOUR READINESS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 39
May 2014 Avaya One Source (A1S) Content
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 40
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
Networking to Red for US and Canada Transfer of Networking portfolio from Blue supply chain to Red supply chain
Support for Select Partner Product Codes (SPP) SPP List pricing in OneSource Vendors Suggested Retail Price AVAYA net pricing to Distributor via automated discounting SPP Distributor sell price to Partners can be managed via OneSource Selling Price Admin
EC Admin - Performance improvements in the Price List Admin functionality iePrice List Admin Page Load Selling Price Upload Also Error page enhancements
EC Data - Show friendly error page to external users
MARKETING PROMOTIONS
Transition plan for Marketing promotions Any valid promotion approval generated by the legacy promotion processes will be accepted
for order submittal up to May 30 2014 subject to compliance with approval terms As of June 1 2014 the only acceptable method of submitting a promotion claim (for those
promotions available on One Source MPM) will be for orders with promotional codes and approvals generated by the One Source toolset via the Marketing Promotions Module (MPM)
Details on all available promotions available from the following link
B2B WEB SERVICES
B2B Web Services is a service available to Distributers More information in detailed section of this presentation
Next available window for Distributer activation is June 2014
PRICING
Several Price Increases Decreases and NPI ndash captured in the 60 day (for price increases) and 7 day (for price decreases) price notifications
$001 codes moving to MPG 1Z Canada Fx rate change
May 2014 GTM Content Summary
Kathleen Ryan
Marketing Programs kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
copy 2011 Avaya Inc All rights reserved 42
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up bull All content resides on your web site bullEnhance your site with very rich content for your customers to see including an extensive collections of videos whitepapers and brochures bullCapture leads within the syndicated experience and send them directly to you bullKeep your Avaya product information accurate and current 100 of the time
copy 2013 Avaya Inc All rights reserved 46
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities ndash Lack of Content to Tweet or Post ndash Lack of resources to gather content or to post content ndash Lack of acumen on what to TweetPost or how to TweetPost ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help ndash Consistent delivery of Social Media Content (TweetsPosts)
ndash Content will include Unified Communications Contact Center Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you ndash The Avaya Content Syndication infrastructure will be used to
drive the discussion for you ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 47
Social Media with Avaya Content Syndication ndash What is the program What is Social Media for Avaya Content Syndication (CSP)
ndash Expansion of Avaya CSP to utilize the new Social Media tool ndash Social Media content will be regularly made available to TweetPost to your partners ndash Avaya will ldquoTweetrdquo on your behalf The Tweet will go out from your Twitter account so it will engage your
customers in the conversation ndash Links in the Tweet will drive customers to the Avaya Content Syndication page on YOUR Website ndash Support for Twitter now with LinkedIn and FaceBook in June
Why should Partners use this offer ndash Leverage social media to connect and engage your audience online ndash Serve as a command center for Avaya social media communications ndash Drive access to great content for your customers ndash Greatly increase Social Media traffic ndash Further build your brand identity and enable you to be viewed as a subject matter expert in the social media
environment ndash Enhance your brand by contributing to and learning from conversations your customers are having online ndash Highly cost-effective complement to any marketing strategy (Free) ndash Generate leads through the utilization of the Avaya Content Syndication program
How do you get access ndash To access the Social Media module you as a current Avaya Content Syndication user will need to go into the
system and authorize access The process will take you less than five minutes and you will have immediate access to the tool for FREE As you know the link to the site is wwwavayacomcsp
copy 2013 Avaya Inc All rights reserved 48
Social Media ndash Authorizing Tweets To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet ndash simply check the ldquoPublish to
channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
copy 2011 Avaya Inc All rights reserved
49
New MarketLeaders Branding Kit Fully customizable options
Option 1 (tablecloth plaque pull-up banner) ndash Partner price = $800
Option 2 (cell phone battery chargers) ndash Quantity of 50-100 ndash Partner price will vary by quantity (starting at $670)
50 discount on stocked Branding Kit ndash 3 times 5 banner ndash 11 times 18 desktop banner ndash 9 times 12 and 3 times 5 signs ndash 1-GB USB drive ndash 5 mouse pads ndash 15 executive pens ndash 25 4 times 3 notepads ndash 22 duffle bag ndash 8 table cover
Limited quantities available for Silver Gold and Platinum Kits Partner Price $500 $250
Marketing Reminders
Register for the next Getting Started with Avaya Marketing Webinar to learn all about our Marketing Programs ndash Wednesday May 14th 200 ndash 300 est to learn abouthellip Partner Marketing Central ndash Free ready to use customizable marketing collateral and helpful resources designed to help you drive leads MarketLeaders ndash Affordable turnkey marketing programs to fill your pipeline Content Syndication - Free real time Avaya product information directly to your web site
Links for registrations to come in follow-up email
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns bullSales OFT files
bullTelemarketing scripts bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles bullEvent and Seminar in a Box
bullLead notification and reporting bullEnhanced customization
bullCo-branded banners and landing pages bullEnhanced reporting and analytics
bullCRM Integration bullSocial Media integration bullLibrary search function
bullSite map PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese and some in French Dutch Italian German and
Russian
52
Stay informed about events news and program updates bull ldquoLikerdquo the Avaya MarketLeaders Facebook page
Connect and Share
VISIT wwwavayamarketleaderscom
CALL 855-AVAYA-ML [(855) 282-9265]
EMAIL AvayaMLglgcom
- Slide Number 1
- Slide Number 2
- Slide Number 3
- UCampC
- UCampC
- Vertical Campaign All portfolios
- Customer Experience
- Customer Experience
- Your Action
- Slide Number 10
- Networking Campaigns
- NetworkingQ2 Webinar
- Networking New Campaign
- Small Midmarket BusinessCampaign
- Small Midmarket BusinessNew Campaign
- Small Midmarket Business New Campaign
- Next Steps
- Slide Number 18
- Slide Number 19
- Why we do demoshellip
- What is the real value of a demo
- Not All Demos Are Equal
- Picking The Right Demo
- Some Examples Of Demo Resources
- Matching The Demo To The Sales Cycle
- Matching The Demo To The Sales Cycle
- Slide Number 27
- 3Up Program For Demo Success
- 3Up Demo Coaching
- 3Up On Partner Portal
- Get Started Today
- Sign Up Site
- Quick Examle - Use A Winning Strategy
- Next Steps For Partners
- Slide Number 35
- Slide Number 36
- Please Join Us for our One Source monthly Content review
- ONE SOURCE ndash GTM Summary Template
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Avaya Connect Partner Appreciation KitCustomizable materials available on Partner Marketing Central
- Slide Number 43
- Slide Number 44
- Why should you register for Content Syndication NOW
- Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
- Social Media with Avaya Content Syndication ndash What is the program
- Social Media ndash Authorizing Tweets
- New MarketLeaders Branding Kit
- Marketing Reminders
- Slide Number 51
- Connect and Share
- 13VISIT wwwavayamarketleaderscomCALL 855-AVAYA-ML [(855) 282-9265]EMAIL AvayaMLglgcom
-
Networking New Campaign
Networking
bull Video Surveillance Trend Advisor Infographic - Growing Security Concerns and New Technologies THE TIPPING POINT OF SURVEILLANCE
- The One Question You Should Ask This Year IS MY IP NETWORK READY
bull Virtualization Trend Advisor Infographic
- Virtualization The 5 Trends That Can Extend Its Value - The Rise of Real-Time Applications - Network Virtualization - Virtual Desktop Infrastructure (VDI) - Fully Integrated Virtualized Solutions - Software Automation and Orchestration
bull And more campaigns amp assets to leverage on PMC eg Network Agility etc
PMC Campaign Assets bull Partner branded emails bull Banners bull Personalized email blasts bull Registration page to capture
leads bull Reporting
Small Midmarket Business Campaign
Avaya IP Office 90 Enable anywhere anytime collaboration with an Avaya midmarket solution
Full-size collaboration solutions for midsize companies (US Canada March 20th)
Assets e-Book Avaya can
deliver a seamless experience for voice video mobility regardless of device
TLC Cake Boss video Avaya provided a full solution that met the needs of this growing business
Small Midmarket Business New Campaign
Avaya IP Office Contact Center Interact and Growhellip imagine a simple multichannel solution for midsize businesses
Portfolio Product GA Theatre
IP Office Contact Center
11 March IPO CC
24 Jun Contact Center Select USCAN
Global
Avaya IP Office Contact Center Partner Sales Readiness Resources IP Office Contact Center Partner Deck IP Office Contact Center QampA - Public IP Office Contact Center QampA - Confidential IP Office Contact Center Technical FAQ IP Office Contact Center Technical Feature Brief and Use Cases
Small Midmarket Business New Campaign
Avaya IP Office Contact Center Interact and Growhellip imagine a simple multichannel solution for midsize businesses
For Partners - Midmarket Kit an all-in-one resource doc - Co-brand-able emails and assets - Partner News - Avaya Partner Connection Days - Avaya Executive Partner Forum - Avaya Partner U - Avaya Enablement Webinars - Avaya Connectandwin - Avaya Power Hour Sessions - Avaya Market Leaders amp PMC - Content Syndication Social Media
Next Steps
bull Visit PMC regularly for new campaign assets for you to use in alignment with your strategy and objectives
bull Co-brand the assets and start generating leads bull Visit the partner portal pages
ndash Small and Midmarket Business ndash Networking
bull Contact us for help - your Channel Marketing Manager - your Channel Account Manager - or me at dcappuccioavayacom
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Stepping Up Your Solution Presentations Demo Coaching Program
Bob Zimmerer Senior Manager Global Partner Enablement May 2014
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
The following presentation contains information that may permanently change the way you present and demonstrate Avaya solutions ndash causing faster sales cycle time greater consideration and more sales
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Why we do demoshellip
helliphave you been here before
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
What is the real value of a demo Create a dialog with the customer
Hands-on demo experience
Prove the solution works
Test drive the applications
Help customers see the benefit
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Not All Demos Are Equal Product Demos
Configured functional platform Basic features and functionality
Scenario Demos Product demos + Scripted to highlight differentiators
Advanced Demos Scenario demos + Integrated solutions including 3rd party applications Vertical scenarios
Changing The Language Of
Demos
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Picking The Right Demo Product
Focus on features and functionality Best for product training and RFP response
Scenario Tailored to customer needs and business goals Best for building support with LOB decision makers
Advanced Built to target a specific vertical or business use case Best at showing customer an integrated custom solution
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Some Examples Of Demo Resources Animated PPT
Videos
DemoAvaya
Virtualized Demos
Demo Kits
Lab Demos
EBCCBC
Trials
Increasing Com
plexity
Greater ldquoR
ealismrdquo
Increasing Cost
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Matching The Demo To The Sales Cycle Save more technical or customized demos for later in the sales cycle
Technical Depth
Cus
tom
izat
ion
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Matching The Demo To The Sales Cycle Save more technical or customized demos for later in the sales cycle
Technical Depth
Cus
tom
izat
ion
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Presentation Title
Presenter Name(s) Job Title Date
New Program Launch
27
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Program For Demo Success Sign Up ndash Commit
Plan with your customerpartner Commit to a great demo experience
Set Up ndash Prepare Match the best demo Configure devices and test
Step Up ndash Execute Practice your demo Practice telling your story
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Demo Coaching New Program Concept
Avaya ldquopanel of expertsrdquo will provide specific demo feedback to partners to help them enhance their demo presentation and win the deal
Partner Benefit Get demo feedback from Avaya experts Practice your demo in a safe environment
Partner Requirements Current Avaya certification Opportunity with a demo presentation looming
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
30 copy 2014 Avaya Inc Avaya ndash Confidential amp Proprietary Do not duplicate publish or distribute further without the express written permission of Avaya
3Up On Partner Portal
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Get Started Today
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Sign Up Site Global Coverage
US amp Canada Now EU CALA Soon GGM APAC Next
Avaya Connect Support Medal Requirement Expert Specializations
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Quick Examle - Use A Winning Strategy Show How Solution Supports Customer Goals
Demo a simple solution example (scenario)
Verify Validate Review
Use QampA to discover customer needs
Customer leads deeper demos (product)
Scenario Demo
Q amp A
Product Demos
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Next Steps For Partners Start Using 3Up Method
A Winning Demo Strategy rArr Checklists amp Scenarios
Leverage Avaya Demo Resources amp Best Practices
Try New Tips amp Tricks To Improve Your Demos
Register For A 3Up Coaching Session
Pick An Opportunity And Get Started
April 2014 PCC Spring 2014 Conference April 27 ndash May 1 2014 Dallas TX wwwpccamericasorg Twitter PCCAmericas
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
EASE OF DOING BUSINESS FROM OPPORTUNITY TO ORDER
Including One Source Evolution
Susan Taylor Avaya One Source Global Program Manager May 8 2014
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 37
Please Join Us for our One Source monthly Content review
Avaya One Source continues to streamline Avaya channel processes and tools with a roadmap of upcoming improvements Partners and Avaya associates should plan to attend this monthly webcast to gain advance notice of the capabilities that are planned and the impacts these will have on your systems interfaces and workflows Add these monthly webcasts to your calendar May 15 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIzAAOampId=a3j30000000KzgQAAS June 12 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ4AAOampId=a3j30000000KzgQAAS July 17 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ9AAOampId=a3j30000000KzgQAAS May 14 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIVAA4ampId=a3j30000000KzgQAAS June 11 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIaAAOampId=a3j30000000KzgQAAS July 16 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIfAAOampId=a3j30000000KzgQAAS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 38
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
PRODUCT OFFERS
MARKETING PROMOTIONS
B2B WEB SERVICES
PRICING
SYSTEM CHANGES
OTHERhelliphellip
ONE SOURCE ndash GTM Summary Template
bull SINGLE GTM RELEASE CONTENT EACH MONTH OF ALL CHANGES
bull ALL OFFERS NEED TO BE SALESPARTNERDISTRIBUTOR-FRIENDLY AT POINT OF LAUNCH
bull ALIGNMENT TO LIFECYCLE MANAGEMENT CHANGES
bull PROVIDE 60-DAY ADVANCE NOTIFICATION OF CHANGES TO SUPPORT YOUR READINESS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 39
May 2014 Avaya One Source (A1S) Content
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 40
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
Networking to Red for US and Canada Transfer of Networking portfolio from Blue supply chain to Red supply chain
Support for Select Partner Product Codes (SPP) SPP List pricing in OneSource Vendors Suggested Retail Price AVAYA net pricing to Distributor via automated discounting SPP Distributor sell price to Partners can be managed via OneSource Selling Price Admin
EC Admin - Performance improvements in the Price List Admin functionality iePrice List Admin Page Load Selling Price Upload Also Error page enhancements
EC Data - Show friendly error page to external users
MARKETING PROMOTIONS
Transition plan for Marketing promotions Any valid promotion approval generated by the legacy promotion processes will be accepted
for order submittal up to May 30 2014 subject to compliance with approval terms As of June 1 2014 the only acceptable method of submitting a promotion claim (for those
promotions available on One Source MPM) will be for orders with promotional codes and approvals generated by the One Source toolset via the Marketing Promotions Module (MPM)
Details on all available promotions available from the following link
B2B WEB SERVICES
B2B Web Services is a service available to Distributers More information in detailed section of this presentation
Next available window for Distributer activation is June 2014
PRICING
Several Price Increases Decreases and NPI ndash captured in the 60 day (for price increases) and 7 day (for price decreases) price notifications
$001 codes moving to MPG 1Z Canada Fx rate change
May 2014 GTM Content Summary
Kathleen Ryan
Marketing Programs kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
copy 2011 Avaya Inc All rights reserved 42
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up bull All content resides on your web site bullEnhance your site with very rich content for your customers to see including an extensive collections of videos whitepapers and brochures bullCapture leads within the syndicated experience and send them directly to you bullKeep your Avaya product information accurate and current 100 of the time
copy 2013 Avaya Inc All rights reserved 46
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities ndash Lack of Content to Tweet or Post ndash Lack of resources to gather content or to post content ndash Lack of acumen on what to TweetPost or how to TweetPost ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help ndash Consistent delivery of Social Media Content (TweetsPosts)
ndash Content will include Unified Communications Contact Center Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you ndash The Avaya Content Syndication infrastructure will be used to
drive the discussion for you ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 47
Social Media with Avaya Content Syndication ndash What is the program What is Social Media for Avaya Content Syndication (CSP)
ndash Expansion of Avaya CSP to utilize the new Social Media tool ndash Social Media content will be regularly made available to TweetPost to your partners ndash Avaya will ldquoTweetrdquo on your behalf The Tweet will go out from your Twitter account so it will engage your
customers in the conversation ndash Links in the Tweet will drive customers to the Avaya Content Syndication page on YOUR Website ndash Support for Twitter now with LinkedIn and FaceBook in June
Why should Partners use this offer ndash Leverage social media to connect and engage your audience online ndash Serve as a command center for Avaya social media communications ndash Drive access to great content for your customers ndash Greatly increase Social Media traffic ndash Further build your brand identity and enable you to be viewed as a subject matter expert in the social media
environment ndash Enhance your brand by contributing to and learning from conversations your customers are having online ndash Highly cost-effective complement to any marketing strategy (Free) ndash Generate leads through the utilization of the Avaya Content Syndication program
How do you get access ndash To access the Social Media module you as a current Avaya Content Syndication user will need to go into the
system and authorize access The process will take you less than five minutes and you will have immediate access to the tool for FREE As you know the link to the site is wwwavayacomcsp
copy 2013 Avaya Inc All rights reserved 48
Social Media ndash Authorizing Tweets To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet ndash simply check the ldquoPublish to
channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
copy 2011 Avaya Inc All rights reserved
49
New MarketLeaders Branding Kit Fully customizable options
Option 1 (tablecloth plaque pull-up banner) ndash Partner price = $800
Option 2 (cell phone battery chargers) ndash Quantity of 50-100 ndash Partner price will vary by quantity (starting at $670)
50 discount on stocked Branding Kit ndash 3 times 5 banner ndash 11 times 18 desktop banner ndash 9 times 12 and 3 times 5 signs ndash 1-GB USB drive ndash 5 mouse pads ndash 15 executive pens ndash 25 4 times 3 notepads ndash 22 duffle bag ndash 8 table cover
Limited quantities available for Silver Gold and Platinum Kits Partner Price $500 $250
Marketing Reminders
Register for the next Getting Started with Avaya Marketing Webinar to learn all about our Marketing Programs ndash Wednesday May 14th 200 ndash 300 est to learn abouthellip Partner Marketing Central ndash Free ready to use customizable marketing collateral and helpful resources designed to help you drive leads MarketLeaders ndash Affordable turnkey marketing programs to fill your pipeline Content Syndication - Free real time Avaya product information directly to your web site
Links for registrations to come in follow-up email
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns bullSales OFT files
bullTelemarketing scripts bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles bullEvent and Seminar in a Box
bullLead notification and reporting bullEnhanced customization
bullCo-branded banners and landing pages bullEnhanced reporting and analytics
bullCRM Integration bullSocial Media integration bullLibrary search function
bullSite map PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese and some in French Dutch Italian German and
Russian
52
Stay informed about events news and program updates bull ldquoLikerdquo the Avaya MarketLeaders Facebook page
Connect and Share
VISIT wwwavayamarketleaderscom
CALL 855-AVAYA-ML [(855) 282-9265]
EMAIL AvayaMLglgcom
- Slide Number 1
- Slide Number 2
- Slide Number 3
- UCampC
- UCampC
- Vertical Campaign All portfolios
- Customer Experience
- Customer Experience
- Your Action
- Slide Number 10
- Networking Campaigns
- NetworkingQ2 Webinar
- Networking New Campaign
- Small Midmarket BusinessCampaign
- Small Midmarket BusinessNew Campaign
- Small Midmarket Business New Campaign
- Next Steps
- Slide Number 18
- Slide Number 19
- Why we do demoshellip
- What is the real value of a demo
- Not All Demos Are Equal
- Picking The Right Demo
- Some Examples Of Demo Resources
- Matching The Demo To The Sales Cycle
- Matching The Demo To The Sales Cycle
- Slide Number 27
- 3Up Program For Demo Success
- 3Up Demo Coaching
- 3Up On Partner Portal
- Get Started Today
- Sign Up Site
- Quick Examle - Use A Winning Strategy
- Next Steps For Partners
- Slide Number 35
- Slide Number 36
- Please Join Us for our One Source monthly Content review
- ONE SOURCE ndash GTM Summary Template
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Avaya Connect Partner Appreciation KitCustomizable materials available on Partner Marketing Central
- Slide Number 43
- Slide Number 44
- Why should you register for Content Syndication NOW
- Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
- Social Media with Avaya Content Syndication ndash What is the program
- Social Media ndash Authorizing Tweets
- New MarketLeaders Branding Kit
- Marketing Reminders
- Slide Number 51
- Connect and Share
- 13VISIT wwwavayamarketleaderscomCALL 855-AVAYA-ML [(855) 282-9265]EMAIL AvayaMLglgcom
-
Small Midmarket Business Campaign
Avaya IP Office 90 Enable anywhere anytime collaboration with an Avaya midmarket solution
Full-size collaboration solutions for midsize companies (US Canada March 20th)
Assets e-Book Avaya can
deliver a seamless experience for voice video mobility regardless of device
TLC Cake Boss video Avaya provided a full solution that met the needs of this growing business
Small Midmarket Business New Campaign
Avaya IP Office Contact Center Interact and Growhellip imagine a simple multichannel solution for midsize businesses
Portfolio Product GA Theatre
IP Office Contact Center
11 March IPO CC
24 Jun Contact Center Select USCAN
Global
Avaya IP Office Contact Center Partner Sales Readiness Resources IP Office Contact Center Partner Deck IP Office Contact Center QampA - Public IP Office Contact Center QampA - Confidential IP Office Contact Center Technical FAQ IP Office Contact Center Technical Feature Brief and Use Cases
Small Midmarket Business New Campaign
Avaya IP Office Contact Center Interact and Growhellip imagine a simple multichannel solution for midsize businesses
For Partners - Midmarket Kit an all-in-one resource doc - Co-brand-able emails and assets - Partner News - Avaya Partner Connection Days - Avaya Executive Partner Forum - Avaya Partner U - Avaya Enablement Webinars - Avaya Connectandwin - Avaya Power Hour Sessions - Avaya Market Leaders amp PMC - Content Syndication Social Media
Next Steps
bull Visit PMC regularly for new campaign assets for you to use in alignment with your strategy and objectives
bull Co-brand the assets and start generating leads bull Visit the partner portal pages
ndash Small and Midmarket Business ndash Networking
bull Contact us for help - your Channel Marketing Manager - your Channel Account Manager - or me at dcappuccioavayacom
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Stepping Up Your Solution Presentations Demo Coaching Program
Bob Zimmerer Senior Manager Global Partner Enablement May 2014
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
The following presentation contains information that may permanently change the way you present and demonstrate Avaya solutions ndash causing faster sales cycle time greater consideration and more sales
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Why we do demoshellip
helliphave you been here before
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
What is the real value of a demo Create a dialog with the customer
Hands-on demo experience
Prove the solution works
Test drive the applications
Help customers see the benefit
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Not All Demos Are Equal Product Demos
Configured functional platform Basic features and functionality
Scenario Demos Product demos + Scripted to highlight differentiators
Advanced Demos Scenario demos + Integrated solutions including 3rd party applications Vertical scenarios
Changing The Language Of
Demos
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Picking The Right Demo Product
Focus on features and functionality Best for product training and RFP response
Scenario Tailored to customer needs and business goals Best for building support with LOB decision makers
Advanced Built to target a specific vertical or business use case Best at showing customer an integrated custom solution
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Some Examples Of Demo Resources Animated PPT
Videos
DemoAvaya
Virtualized Demos
Demo Kits
Lab Demos
EBCCBC
Trials
Increasing Com
plexity
Greater ldquoR
ealismrdquo
Increasing Cost
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Matching The Demo To The Sales Cycle Save more technical or customized demos for later in the sales cycle
Technical Depth
Cus
tom
izat
ion
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Matching The Demo To The Sales Cycle Save more technical or customized demos for later in the sales cycle
Technical Depth
Cus
tom
izat
ion
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Presentation Title
Presenter Name(s) Job Title Date
New Program Launch
27
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Program For Demo Success Sign Up ndash Commit
Plan with your customerpartner Commit to a great demo experience
Set Up ndash Prepare Match the best demo Configure devices and test
Step Up ndash Execute Practice your demo Practice telling your story
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Demo Coaching New Program Concept
Avaya ldquopanel of expertsrdquo will provide specific demo feedback to partners to help them enhance their demo presentation and win the deal
Partner Benefit Get demo feedback from Avaya experts Practice your demo in a safe environment
Partner Requirements Current Avaya certification Opportunity with a demo presentation looming
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
30 copy 2014 Avaya Inc Avaya ndash Confidential amp Proprietary Do not duplicate publish or distribute further without the express written permission of Avaya
3Up On Partner Portal
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Get Started Today
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Sign Up Site Global Coverage
US amp Canada Now EU CALA Soon GGM APAC Next
Avaya Connect Support Medal Requirement Expert Specializations
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Quick Examle - Use A Winning Strategy Show How Solution Supports Customer Goals
Demo a simple solution example (scenario)
Verify Validate Review
Use QampA to discover customer needs
Customer leads deeper demos (product)
Scenario Demo
Q amp A
Product Demos
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Next Steps For Partners Start Using 3Up Method
A Winning Demo Strategy rArr Checklists amp Scenarios
Leverage Avaya Demo Resources amp Best Practices
Try New Tips amp Tricks To Improve Your Demos
Register For A 3Up Coaching Session
Pick An Opportunity And Get Started
April 2014 PCC Spring 2014 Conference April 27 ndash May 1 2014 Dallas TX wwwpccamericasorg Twitter PCCAmericas
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
EASE OF DOING BUSINESS FROM OPPORTUNITY TO ORDER
Including One Source Evolution
Susan Taylor Avaya One Source Global Program Manager May 8 2014
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 37
Please Join Us for our One Source monthly Content review
Avaya One Source continues to streamline Avaya channel processes and tools with a roadmap of upcoming improvements Partners and Avaya associates should plan to attend this monthly webcast to gain advance notice of the capabilities that are planned and the impacts these will have on your systems interfaces and workflows Add these monthly webcasts to your calendar May 15 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIzAAOampId=a3j30000000KzgQAAS June 12 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ4AAOampId=a3j30000000KzgQAAS July 17 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ9AAOampId=a3j30000000KzgQAAS May 14 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIVAA4ampId=a3j30000000KzgQAAS June 11 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIaAAOampId=a3j30000000KzgQAAS July 16 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIfAAOampId=a3j30000000KzgQAAS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 38
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
PRODUCT OFFERS
MARKETING PROMOTIONS
B2B WEB SERVICES
PRICING
SYSTEM CHANGES
OTHERhelliphellip
ONE SOURCE ndash GTM Summary Template
bull SINGLE GTM RELEASE CONTENT EACH MONTH OF ALL CHANGES
bull ALL OFFERS NEED TO BE SALESPARTNERDISTRIBUTOR-FRIENDLY AT POINT OF LAUNCH
bull ALIGNMENT TO LIFECYCLE MANAGEMENT CHANGES
bull PROVIDE 60-DAY ADVANCE NOTIFICATION OF CHANGES TO SUPPORT YOUR READINESS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 39
May 2014 Avaya One Source (A1S) Content
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 40
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
Networking to Red for US and Canada Transfer of Networking portfolio from Blue supply chain to Red supply chain
Support for Select Partner Product Codes (SPP) SPP List pricing in OneSource Vendors Suggested Retail Price AVAYA net pricing to Distributor via automated discounting SPP Distributor sell price to Partners can be managed via OneSource Selling Price Admin
EC Admin - Performance improvements in the Price List Admin functionality iePrice List Admin Page Load Selling Price Upload Also Error page enhancements
EC Data - Show friendly error page to external users
MARKETING PROMOTIONS
Transition plan for Marketing promotions Any valid promotion approval generated by the legacy promotion processes will be accepted
for order submittal up to May 30 2014 subject to compliance with approval terms As of June 1 2014 the only acceptable method of submitting a promotion claim (for those
promotions available on One Source MPM) will be for orders with promotional codes and approvals generated by the One Source toolset via the Marketing Promotions Module (MPM)
Details on all available promotions available from the following link
B2B WEB SERVICES
B2B Web Services is a service available to Distributers More information in detailed section of this presentation
Next available window for Distributer activation is June 2014
PRICING
Several Price Increases Decreases and NPI ndash captured in the 60 day (for price increases) and 7 day (for price decreases) price notifications
$001 codes moving to MPG 1Z Canada Fx rate change
May 2014 GTM Content Summary
Kathleen Ryan
Marketing Programs kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
copy 2011 Avaya Inc All rights reserved 42
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up bull All content resides on your web site bullEnhance your site with very rich content for your customers to see including an extensive collections of videos whitepapers and brochures bullCapture leads within the syndicated experience and send them directly to you bullKeep your Avaya product information accurate and current 100 of the time
copy 2013 Avaya Inc All rights reserved 46
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities ndash Lack of Content to Tweet or Post ndash Lack of resources to gather content or to post content ndash Lack of acumen on what to TweetPost or how to TweetPost ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help ndash Consistent delivery of Social Media Content (TweetsPosts)
ndash Content will include Unified Communications Contact Center Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you ndash The Avaya Content Syndication infrastructure will be used to
drive the discussion for you ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 47
Social Media with Avaya Content Syndication ndash What is the program What is Social Media for Avaya Content Syndication (CSP)
ndash Expansion of Avaya CSP to utilize the new Social Media tool ndash Social Media content will be regularly made available to TweetPost to your partners ndash Avaya will ldquoTweetrdquo on your behalf The Tweet will go out from your Twitter account so it will engage your
customers in the conversation ndash Links in the Tweet will drive customers to the Avaya Content Syndication page on YOUR Website ndash Support for Twitter now with LinkedIn and FaceBook in June
Why should Partners use this offer ndash Leverage social media to connect and engage your audience online ndash Serve as a command center for Avaya social media communications ndash Drive access to great content for your customers ndash Greatly increase Social Media traffic ndash Further build your brand identity and enable you to be viewed as a subject matter expert in the social media
environment ndash Enhance your brand by contributing to and learning from conversations your customers are having online ndash Highly cost-effective complement to any marketing strategy (Free) ndash Generate leads through the utilization of the Avaya Content Syndication program
How do you get access ndash To access the Social Media module you as a current Avaya Content Syndication user will need to go into the
system and authorize access The process will take you less than five minutes and you will have immediate access to the tool for FREE As you know the link to the site is wwwavayacomcsp
copy 2013 Avaya Inc All rights reserved 48
Social Media ndash Authorizing Tweets To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet ndash simply check the ldquoPublish to
channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
copy 2011 Avaya Inc All rights reserved
49
New MarketLeaders Branding Kit Fully customizable options
Option 1 (tablecloth plaque pull-up banner) ndash Partner price = $800
Option 2 (cell phone battery chargers) ndash Quantity of 50-100 ndash Partner price will vary by quantity (starting at $670)
50 discount on stocked Branding Kit ndash 3 times 5 banner ndash 11 times 18 desktop banner ndash 9 times 12 and 3 times 5 signs ndash 1-GB USB drive ndash 5 mouse pads ndash 15 executive pens ndash 25 4 times 3 notepads ndash 22 duffle bag ndash 8 table cover
Limited quantities available for Silver Gold and Platinum Kits Partner Price $500 $250
Marketing Reminders
Register for the next Getting Started with Avaya Marketing Webinar to learn all about our Marketing Programs ndash Wednesday May 14th 200 ndash 300 est to learn abouthellip Partner Marketing Central ndash Free ready to use customizable marketing collateral and helpful resources designed to help you drive leads MarketLeaders ndash Affordable turnkey marketing programs to fill your pipeline Content Syndication - Free real time Avaya product information directly to your web site
Links for registrations to come in follow-up email
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns bullSales OFT files
bullTelemarketing scripts bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles bullEvent and Seminar in a Box
bullLead notification and reporting bullEnhanced customization
bullCo-branded banners and landing pages bullEnhanced reporting and analytics
bullCRM Integration bullSocial Media integration bullLibrary search function
bullSite map PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese and some in French Dutch Italian German and
Russian
52
Stay informed about events news and program updates bull ldquoLikerdquo the Avaya MarketLeaders Facebook page
Connect and Share
VISIT wwwavayamarketleaderscom
CALL 855-AVAYA-ML [(855) 282-9265]
EMAIL AvayaMLglgcom
- Slide Number 1
- Slide Number 2
- Slide Number 3
- UCampC
- UCampC
- Vertical Campaign All portfolios
- Customer Experience
- Customer Experience
- Your Action
- Slide Number 10
- Networking Campaigns
- NetworkingQ2 Webinar
- Networking New Campaign
- Small Midmarket BusinessCampaign
- Small Midmarket BusinessNew Campaign
- Small Midmarket Business New Campaign
- Next Steps
- Slide Number 18
- Slide Number 19
- Why we do demoshellip
- What is the real value of a demo
- Not All Demos Are Equal
- Picking The Right Demo
- Some Examples Of Demo Resources
- Matching The Demo To The Sales Cycle
- Matching The Demo To The Sales Cycle
- Slide Number 27
- 3Up Program For Demo Success
- 3Up Demo Coaching
- 3Up On Partner Portal
- Get Started Today
- Sign Up Site
- Quick Examle - Use A Winning Strategy
- Next Steps For Partners
- Slide Number 35
- Slide Number 36
- Please Join Us for our One Source monthly Content review
- ONE SOURCE ndash GTM Summary Template
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Avaya Connect Partner Appreciation KitCustomizable materials available on Partner Marketing Central
- Slide Number 43
- Slide Number 44
- Why should you register for Content Syndication NOW
- Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
- Social Media with Avaya Content Syndication ndash What is the program
- Social Media ndash Authorizing Tweets
- New MarketLeaders Branding Kit
- Marketing Reminders
- Slide Number 51
- Connect and Share
- 13VISIT wwwavayamarketleaderscomCALL 855-AVAYA-ML [(855) 282-9265]EMAIL AvayaMLglgcom
-
Small Midmarket Business New Campaign
Avaya IP Office Contact Center Interact and Growhellip imagine a simple multichannel solution for midsize businesses
Portfolio Product GA Theatre
IP Office Contact Center
11 March IPO CC
24 Jun Contact Center Select USCAN
Global
Avaya IP Office Contact Center Partner Sales Readiness Resources IP Office Contact Center Partner Deck IP Office Contact Center QampA - Public IP Office Contact Center QampA - Confidential IP Office Contact Center Technical FAQ IP Office Contact Center Technical Feature Brief and Use Cases
Small Midmarket Business New Campaign
Avaya IP Office Contact Center Interact and Growhellip imagine a simple multichannel solution for midsize businesses
For Partners - Midmarket Kit an all-in-one resource doc - Co-brand-able emails and assets - Partner News - Avaya Partner Connection Days - Avaya Executive Partner Forum - Avaya Partner U - Avaya Enablement Webinars - Avaya Connectandwin - Avaya Power Hour Sessions - Avaya Market Leaders amp PMC - Content Syndication Social Media
Next Steps
bull Visit PMC regularly for new campaign assets for you to use in alignment with your strategy and objectives
bull Co-brand the assets and start generating leads bull Visit the partner portal pages
ndash Small and Midmarket Business ndash Networking
bull Contact us for help - your Channel Marketing Manager - your Channel Account Manager - or me at dcappuccioavayacom
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Stepping Up Your Solution Presentations Demo Coaching Program
Bob Zimmerer Senior Manager Global Partner Enablement May 2014
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
The following presentation contains information that may permanently change the way you present and demonstrate Avaya solutions ndash causing faster sales cycle time greater consideration and more sales
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Why we do demoshellip
helliphave you been here before
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
What is the real value of a demo Create a dialog with the customer
Hands-on demo experience
Prove the solution works
Test drive the applications
Help customers see the benefit
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Not All Demos Are Equal Product Demos
Configured functional platform Basic features and functionality
Scenario Demos Product demos + Scripted to highlight differentiators
Advanced Demos Scenario demos + Integrated solutions including 3rd party applications Vertical scenarios
Changing The Language Of
Demos
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Picking The Right Demo Product
Focus on features and functionality Best for product training and RFP response
Scenario Tailored to customer needs and business goals Best for building support with LOB decision makers
Advanced Built to target a specific vertical or business use case Best at showing customer an integrated custom solution
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Some Examples Of Demo Resources Animated PPT
Videos
DemoAvaya
Virtualized Demos
Demo Kits
Lab Demos
EBCCBC
Trials
Increasing Com
plexity
Greater ldquoR
ealismrdquo
Increasing Cost
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Matching The Demo To The Sales Cycle Save more technical or customized demos for later in the sales cycle
Technical Depth
Cus
tom
izat
ion
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Matching The Demo To The Sales Cycle Save more technical or customized demos for later in the sales cycle
Technical Depth
Cus
tom
izat
ion
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Presentation Title
Presenter Name(s) Job Title Date
New Program Launch
27
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Program For Demo Success Sign Up ndash Commit
Plan with your customerpartner Commit to a great demo experience
Set Up ndash Prepare Match the best demo Configure devices and test
Step Up ndash Execute Practice your demo Practice telling your story
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Demo Coaching New Program Concept
Avaya ldquopanel of expertsrdquo will provide specific demo feedback to partners to help them enhance their demo presentation and win the deal
Partner Benefit Get demo feedback from Avaya experts Practice your demo in a safe environment
Partner Requirements Current Avaya certification Opportunity with a demo presentation looming
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
30 copy 2014 Avaya Inc Avaya ndash Confidential amp Proprietary Do not duplicate publish or distribute further without the express written permission of Avaya
3Up On Partner Portal
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Get Started Today
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Sign Up Site Global Coverage
US amp Canada Now EU CALA Soon GGM APAC Next
Avaya Connect Support Medal Requirement Expert Specializations
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Quick Examle - Use A Winning Strategy Show How Solution Supports Customer Goals
Demo a simple solution example (scenario)
Verify Validate Review
Use QampA to discover customer needs
Customer leads deeper demos (product)
Scenario Demo
Q amp A
Product Demos
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Next Steps For Partners Start Using 3Up Method
A Winning Demo Strategy rArr Checklists amp Scenarios
Leverage Avaya Demo Resources amp Best Practices
Try New Tips amp Tricks To Improve Your Demos
Register For A 3Up Coaching Session
Pick An Opportunity And Get Started
April 2014 PCC Spring 2014 Conference April 27 ndash May 1 2014 Dallas TX wwwpccamericasorg Twitter PCCAmericas
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
EASE OF DOING BUSINESS FROM OPPORTUNITY TO ORDER
Including One Source Evolution
Susan Taylor Avaya One Source Global Program Manager May 8 2014
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 37
Please Join Us for our One Source monthly Content review
Avaya One Source continues to streamline Avaya channel processes and tools with a roadmap of upcoming improvements Partners and Avaya associates should plan to attend this monthly webcast to gain advance notice of the capabilities that are planned and the impacts these will have on your systems interfaces and workflows Add these monthly webcasts to your calendar May 15 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIzAAOampId=a3j30000000KzgQAAS June 12 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ4AAOampId=a3j30000000KzgQAAS July 17 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ9AAOampId=a3j30000000KzgQAAS May 14 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIVAA4ampId=a3j30000000KzgQAAS June 11 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIaAAOampId=a3j30000000KzgQAAS July 16 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIfAAOampId=a3j30000000KzgQAAS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 38
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
PRODUCT OFFERS
MARKETING PROMOTIONS
B2B WEB SERVICES
PRICING
SYSTEM CHANGES
OTHERhelliphellip
ONE SOURCE ndash GTM Summary Template
bull SINGLE GTM RELEASE CONTENT EACH MONTH OF ALL CHANGES
bull ALL OFFERS NEED TO BE SALESPARTNERDISTRIBUTOR-FRIENDLY AT POINT OF LAUNCH
bull ALIGNMENT TO LIFECYCLE MANAGEMENT CHANGES
bull PROVIDE 60-DAY ADVANCE NOTIFICATION OF CHANGES TO SUPPORT YOUR READINESS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 39
May 2014 Avaya One Source (A1S) Content
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 40
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
Networking to Red for US and Canada Transfer of Networking portfolio from Blue supply chain to Red supply chain
Support for Select Partner Product Codes (SPP) SPP List pricing in OneSource Vendors Suggested Retail Price AVAYA net pricing to Distributor via automated discounting SPP Distributor sell price to Partners can be managed via OneSource Selling Price Admin
EC Admin - Performance improvements in the Price List Admin functionality iePrice List Admin Page Load Selling Price Upload Also Error page enhancements
EC Data - Show friendly error page to external users
MARKETING PROMOTIONS
Transition plan for Marketing promotions Any valid promotion approval generated by the legacy promotion processes will be accepted
for order submittal up to May 30 2014 subject to compliance with approval terms As of June 1 2014 the only acceptable method of submitting a promotion claim (for those
promotions available on One Source MPM) will be for orders with promotional codes and approvals generated by the One Source toolset via the Marketing Promotions Module (MPM)
Details on all available promotions available from the following link
B2B WEB SERVICES
B2B Web Services is a service available to Distributers More information in detailed section of this presentation
Next available window for Distributer activation is June 2014
PRICING
Several Price Increases Decreases and NPI ndash captured in the 60 day (for price increases) and 7 day (for price decreases) price notifications
$001 codes moving to MPG 1Z Canada Fx rate change
May 2014 GTM Content Summary
Kathleen Ryan
Marketing Programs kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
copy 2011 Avaya Inc All rights reserved 42
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up bull All content resides on your web site bullEnhance your site with very rich content for your customers to see including an extensive collections of videos whitepapers and brochures bullCapture leads within the syndicated experience and send them directly to you bullKeep your Avaya product information accurate and current 100 of the time
copy 2013 Avaya Inc All rights reserved 46
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities ndash Lack of Content to Tweet or Post ndash Lack of resources to gather content or to post content ndash Lack of acumen on what to TweetPost or how to TweetPost ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help ndash Consistent delivery of Social Media Content (TweetsPosts)
ndash Content will include Unified Communications Contact Center Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you ndash The Avaya Content Syndication infrastructure will be used to
drive the discussion for you ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 47
Social Media with Avaya Content Syndication ndash What is the program What is Social Media for Avaya Content Syndication (CSP)
ndash Expansion of Avaya CSP to utilize the new Social Media tool ndash Social Media content will be regularly made available to TweetPost to your partners ndash Avaya will ldquoTweetrdquo on your behalf The Tweet will go out from your Twitter account so it will engage your
customers in the conversation ndash Links in the Tweet will drive customers to the Avaya Content Syndication page on YOUR Website ndash Support for Twitter now with LinkedIn and FaceBook in June
Why should Partners use this offer ndash Leverage social media to connect and engage your audience online ndash Serve as a command center for Avaya social media communications ndash Drive access to great content for your customers ndash Greatly increase Social Media traffic ndash Further build your brand identity and enable you to be viewed as a subject matter expert in the social media
environment ndash Enhance your brand by contributing to and learning from conversations your customers are having online ndash Highly cost-effective complement to any marketing strategy (Free) ndash Generate leads through the utilization of the Avaya Content Syndication program
How do you get access ndash To access the Social Media module you as a current Avaya Content Syndication user will need to go into the
system and authorize access The process will take you less than five minutes and you will have immediate access to the tool for FREE As you know the link to the site is wwwavayacomcsp
copy 2013 Avaya Inc All rights reserved 48
Social Media ndash Authorizing Tweets To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet ndash simply check the ldquoPublish to
channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
copy 2011 Avaya Inc All rights reserved
49
New MarketLeaders Branding Kit Fully customizable options
Option 1 (tablecloth plaque pull-up banner) ndash Partner price = $800
Option 2 (cell phone battery chargers) ndash Quantity of 50-100 ndash Partner price will vary by quantity (starting at $670)
50 discount on stocked Branding Kit ndash 3 times 5 banner ndash 11 times 18 desktop banner ndash 9 times 12 and 3 times 5 signs ndash 1-GB USB drive ndash 5 mouse pads ndash 15 executive pens ndash 25 4 times 3 notepads ndash 22 duffle bag ndash 8 table cover
Limited quantities available for Silver Gold and Platinum Kits Partner Price $500 $250
Marketing Reminders
Register for the next Getting Started with Avaya Marketing Webinar to learn all about our Marketing Programs ndash Wednesday May 14th 200 ndash 300 est to learn abouthellip Partner Marketing Central ndash Free ready to use customizable marketing collateral and helpful resources designed to help you drive leads MarketLeaders ndash Affordable turnkey marketing programs to fill your pipeline Content Syndication - Free real time Avaya product information directly to your web site
Links for registrations to come in follow-up email
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns bullSales OFT files
bullTelemarketing scripts bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles bullEvent and Seminar in a Box
bullLead notification and reporting bullEnhanced customization
bullCo-branded banners and landing pages bullEnhanced reporting and analytics
bullCRM Integration bullSocial Media integration bullLibrary search function
bullSite map PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese and some in French Dutch Italian German and
Russian
52
Stay informed about events news and program updates bull ldquoLikerdquo the Avaya MarketLeaders Facebook page
Connect and Share
VISIT wwwavayamarketleaderscom
CALL 855-AVAYA-ML [(855) 282-9265]
EMAIL AvayaMLglgcom
- Slide Number 1
- Slide Number 2
- Slide Number 3
- UCampC
- UCampC
- Vertical Campaign All portfolios
- Customer Experience
- Customer Experience
- Your Action
- Slide Number 10
- Networking Campaigns
- NetworkingQ2 Webinar
- Networking New Campaign
- Small Midmarket BusinessCampaign
- Small Midmarket BusinessNew Campaign
- Small Midmarket Business New Campaign
- Next Steps
- Slide Number 18
- Slide Number 19
- Why we do demoshellip
- What is the real value of a demo
- Not All Demos Are Equal
- Picking The Right Demo
- Some Examples Of Demo Resources
- Matching The Demo To The Sales Cycle
- Matching The Demo To The Sales Cycle
- Slide Number 27
- 3Up Program For Demo Success
- 3Up Demo Coaching
- 3Up On Partner Portal
- Get Started Today
- Sign Up Site
- Quick Examle - Use A Winning Strategy
- Next Steps For Partners
- Slide Number 35
- Slide Number 36
- Please Join Us for our One Source monthly Content review
- ONE SOURCE ndash GTM Summary Template
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Avaya Connect Partner Appreciation KitCustomizable materials available on Partner Marketing Central
- Slide Number 43
- Slide Number 44
- Why should you register for Content Syndication NOW
- Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
- Social Media with Avaya Content Syndication ndash What is the program
- Social Media ndash Authorizing Tweets
- New MarketLeaders Branding Kit
- Marketing Reminders
- Slide Number 51
- Connect and Share
- 13VISIT wwwavayamarketleaderscomCALL 855-AVAYA-ML [(855) 282-9265]EMAIL AvayaMLglgcom
-
Small Midmarket Business New Campaign
Avaya IP Office Contact Center Interact and Growhellip imagine a simple multichannel solution for midsize businesses
For Partners - Midmarket Kit an all-in-one resource doc - Co-brand-able emails and assets - Partner News - Avaya Partner Connection Days - Avaya Executive Partner Forum - Avaya Partner U - Avaya Enablement Webinars - Avaya Connectandwin - Avaya Power Hour Sessions - Avaya Market Leaders amp PMC - Content Syndication Social Media
Next Steps
bull Visit PMC regularly for new campaign assets for you to use in alignment with your strategy and objectives
bull Co-brand the assets and start generating leads bull Visit the partner portal pages
ndash Small and Midmarket Business ndash Networking
bull Contact us for help - your Channel Marketing Manager - your Channel Account Manager - or me at dcappuccioavayacom
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Stepping Up Your Solution Presentations Demo Coaching Program
Bob Zimmerer Senior Manager Global Partner Enablement May 2014
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
The following presentation contains information that may permanently change the way you present and demonstrate Avaya solutions ndash causing faster sales cycle time greater consideration and more sales
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Why we do demoshellip
helliphave you been here before
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
What is the real value of a demo Create a dialog with the customer
Hands-on demo experience
Prove the solution works
Test drive the applications
Help customers see the benefit
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Not All Demos Are Equal Product Demos
Configured functional platform Basic features and functionality
Scenario Demos Product demos + Scripted to highlight differentiators
Advanced Demos Scenario demos + Integrated solutions including 3rd party applications Vertical scenarios
Changing The Language Of
Demos
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Picking The Right Demo Product
Focus on features and functionality Best for product training and RFP response
Scenario Tailored to customer needs and business goals Best for building support with LOB decision makers
Advanced Built to target a specific vertical or business use case Best at showing customer an integrated custom solution
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Some Examples Of Demo Resources Animated PPT
Videos
DemoAvaya
Virtualized Demos
Demo Kits
Lab Demos
EBCCBC
Trials
Increasing Com
plexity
Greater ldquoR
ealismrdquo
Increasing Cost
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Matching The Demo To The Sales Cycle Save more technical or customized demos for later in the sales cycle
Technical Depth
Cus
tom
izat
ion
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Matching The Demo To The Sales Cycle Save more technical or customized demos for later in the sales cycle
Technical Depth
Cus
tom
izat
ion
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Presentation Title
Presenter Name(s) Job Title Date
New Program Launch
27
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Program For Demo Success Sign Up ndash Commit
Plan with your customerpartner Commit to a great demo experience
Set Up ndash Prepare Match the best demo Configure devices and test
Step Up ndash Execute Practice your demo Practice telling your story
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Demo Coaching New Program Concept
Avaya ldquopanel of expertsrdquo will provide specific demo feedback to partners to help them enhance their demo presentation and win the deal
Partner Benefit Get demo feedback from Avaya experts Practice your demo in a safe environment
Partner Requirements Current Avaya certification Opportunity with a demo presentation looming
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
30 copy 2014 Avaya Inc Avaya ndash Confidential amp Proprietary Do not duplicate publish or distribute further without the express written permission of Avaya
3Up On Partner Portal
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Get Started Today
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Sign Up Site Global Coverage
US amp Canada Now EU CALA Soon GGM APAC Next
Avaya Connect Support Medal Requirement Expert Specializations
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Quick Examle - Use A Winning Strategy Show How Solution Supports Customer Goals
Demo a simple solution example (scenario)
Verify Validate Review
Use QampA to discover customer needs
Customer leads deeper demos (product)
Scenario Demo
Q amp A
Product Demos
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Next Steps For Partners Start Using 3Up Method
A Winning Demo Strategy rArr Checklists amp Scenarios
Leverage Avaya Demo Resources amp Best Practices
Try New Tips amp Tricks To Improve Your Demos
Register For A 3Up Coaching Session
Pick An Opportunity And Get Started
April 2014 PCC Spring 2014 Conference April 27 ndash May 1 2014 Dallas TX wwwpccamericasorg Twitter PCCAmericas
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
EASE OF DOING BUSINESS FROM OPPORTUNITY TO ORDER
Including One Source Evolution
Susan Taylor Avaya One Source Global Program Manager May 8 2014
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 37
Please Join Us for our One Source monthly Content review
Avaya One Source continues to streamline Avaya channel processes and tools with a roadmap of upcoming improvements Partners and Avaya associates should plan to attend this monthly webcast to gain advance notice of the capabilities that are planned and the impacts these will have on your systems interfaces and workflows Add these monthly webcasts to your calendar May 15 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIzAAOampId=a3j30000000KzgQAAS June 12 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ4AAOampId=a3j30000000KzgQAAS July 17 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ9AAOampId=a3j30000000KzgQAAS May 14 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIVAA4ampId=a3j30000000KzgQAAS June 11 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIaAAOampId=a3j30000000KzgQAAS July 16 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIfAAOampId=a3j30000000KzgQAAS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 38
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
PRODUCT OFFERS
MARKETING PROMOTIONS
B2B WEB SERVICES
PRICING
SYSTEM CHANGES
OTHERhelliphellip
ONE SOURCE ndash GTM Summary Template
bull SINGLE GTM RELEASE CONTENT EACH MONTH OF ALL CHANGES
bull ALL OFFERS NEED TO BE SALESPARTNERDISTRIBUTOR-FRIENDLY AT POINT OF LAUNCH
bull ALIGNMENT TO LIFECYCLE MANAGEMENT CHANGES
bull PROVIDE 60-DAY ADVANCE NOTIFICATION OF CHANGES TO SUPPORT YOUR READINESS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 39
May 2014 Avaya One Source (A1S) Content
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 40
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
Networking to Red for US and Canada Transfer of Networking portfolio from Blue supply chain to Red supply chain
Support for Select Partner Product Codes (SPP) SPP List pricing in OneSource Vendors Suggested Retail Price AVAYA net pricing to Distributor via automated discounting SPP Distributor sell price to Partners can be managed via OneSource Selling Price Admin
EC Admin - Performance improvements in the Price List Admin functionality iePrice List Admin Page Load Selling Price Upload Also Error page enhancements
EC Data - Show friendly error page to external users
MARKETING PROMOTIONS
Transition plan for Marketing promotions Any valid promotion approval generated by the legacy promotion processes will be accepted
for order submittal up to May 30 2014 subject to compliance with approval terms As of June 1 2014 the only acceptable method of submitting a promotion claim (for those
promotions available on One Source MPM) will be for orders with promotional codes and approvals generated by the One Source toolset via the Marketing Promotions Module (MPM)
Details on all available promotions available from the following link
B2B WEB SERVICES
B2B Web Services is a service available to Distributers More information in detailed section of this presentation
Next available window for Distributer activation is June 2014
PRICING
Several Price Increases Decreases and NPI ndash captured in the 60 day (for price increases) and 7 day (for price decreases) price notifications
$001 codes moving to MPG 1Z Canada Fx rate change
May 2014 GTM Content Summary
Kathleen Ryan
Marketing Programs kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
copy 2011 Avaya Inc All rights reserved 42
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up bull All content resides on your web site bullEnhance your site with very rich content for your customers to see including an extensive collections of videos whitepapers and brochures bullCapture leads within the syndicated experience and send them directly to you bullKeep your Avaya product information accurate and current 100 of the time
copy 2013 Avaya Inc All rights reserved 46
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities ndash Lack of Content to Tweet or Post ndash Lack of resources to gather content or to post content ndash Lack of acumen on what to TweetPost or how to TweetPost ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help ndash Consistent delivery of Social Media Content (TweetsPosts)
ndash Content will include Unified Communications Contact Center Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you ndash The Avaya Content Syndication infrastructure will be used to
drive the discussion for you ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 47
Social Media with Avaya Content Syndication ndash What is the program What is Social Media for Avaya Content Syndication (CSP)
ndash Expansion of Avaya CSP to utilize the new Social Media tool ndash Social Media content will be regularly made available to TweetPost to your partners ndash Avaya will ldquoTweetrdquo on your behalf The Tweet will go out from your Twitter account so it will engage your
customers in the conversation ndash Links in the Tweet will drive customers to the Avaya Content Syndication page on YOUR Website ndash Support for Twitter now with LinkedIn and FaceBook in June
Why should Partners use this offer ndash Leverage social media to connect and engage your audience online ndash Serve as a command center for Avaya social media communications ndash Drive access to great content for your customers ndash Greatly increase Social Media traffic ndash Further build your brand identity and enable you to be viewed as a subject matter expert in the social media
environment ndash Enhance your brand by contributing to and learning from conversations your customers are having online ndash Highly cost-effective complement to any marketing strategy (Free) ndash Generate leads through the utilization of the Avaya Content Syndication program
How do you get access ndash To access the Social Media module you as a current Avaya Content Syndication user will need to go into the
system and authorize access The process will take you less than five minutes and you will have immediate access to the tool for FREE As you know the link to the site is wwwavayacomcsp
copy 2013 Avaya Inc All rights reserved 48
Social Media ndash Authorizing Tweets To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet ndash simply check the ldquoPublish to
channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
copy 2011 Avaya Inc All rights reserved
49
New MarketLeaders Branding Kit Fully customizable options
Option 1 (tablecloth plaque pull-up banner) ndash Partner price = $800
Option 2 (cell phone battery chargers) ndash Quantity of 50-100 ndash Partner price will vary by quantity (starting at $670)
50 discount on stocked Branding Kit ndash 3 times 5 banner ndash 11 times 18 desktop banner ndash 9 times 12 and 3 times 5 signs ndash 1-GB USB drive ndash 5 mouse pads ndash 15 executive pens ndash 25 4 times 3 notepads ndash 22 duffle bag ndash 8 table cover
Limited quantities available for Silver Gold and Platinum Kits Partner Price $500 $250
Marketing Reminders
Register for the next Getting Started with Avaya Marketing Webinar to learn all about our Marketing Programs ndash Wednesday May 14th 200 ndash 300 est to learn abouthellip Partner Marketing Central ndash Free ready to use customizable marketing collateral and helpful resources designed to help you drive leads MarketLeaders ndash Affordable turnkey marketing programs to fill your pipeline Content Syndication - Free real time Avaya product information directly to your web site
Links for registrations to come in follow-up email
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns bullSales OFT files
bullTelemarketing scripts bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles bullEvent and Seminar in a Box
bullLead notification and reporting bullEnhanced customization
bullCo-branded banners and landing pages bullEnhanced reporting and analytics
bullCRM Integration bullSocial Media integration bullLibrary search function
bullSite map PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese and some in French Dutch Italian German and
Russian
52
Stay informed about events news and program updates bull ldquoLikerdquo the Avaya MarketLeaders Facebook page
Connect and Share
VISIT wwwavayamarketleaderscom
CALL 855-AVAYA-ML [(855) 282-9265]
EMAIL AvayaMLglgcom
- Slide Number 1
- Slide Number 2
- Slide Number 3
- UCampC
- UCampC
- Vertical Campaign All portfolios
- Customer Experience
- Customer Experience
- Your Action
- Slide Number 10
- Networking Campaigns
- NetworkingQ2 Webinar
- Networking New Campaign
- Small Midmarket BusinessCampaign
- Small Midmarket BusinessNew Campaign
- Small Midmarket Business New Campaign
- Next Steps
- Slide Number 18
- Slide Number 19
- Why we do demoshellip
- What is the real value of a demo
- Not All Demos Are Equal
- Picking The Right Demo
- Some Examples Of Demo Resources
- Matching The Demo To The Sales Cycle
- Matching The Demo To The Sales Cycle
- Slide Number 27
- 3Up Program For Demo Success
- 3Up Demo Coaching
- 3Up On Partner Portal
- Get Started Today
- Sign Up Site
- Quick Examle - Use A Winning Strategy
- Next Steps For Partners
- Slide Number 35
- Slide Number 36
- Please Join Us for our One Source monthly Content review
- ONE SOURCE ndash GTM Summary Template
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Avaya Connect Partner Appreciation KitCustomizable materials available on Partner Marketing Central
- Slide Number 43
- Slide Number 44
- Why should you register for Content Syndication NOW
- Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
- Social Media with Avaya Content Syndication ndash What is the program
- Social Media ndash Authorizing Tweets
- New MarketLeaders Branding Kit
- Marketing Reminders
- Slide Number 51
- Connect and Share
- 13VISIT wwwavayamarketleaderscomCALL 855-AVAYA-ML [(855) 282-9265]EMAIL AvayaMLglgcom
-
Next Steps
bull Visit PMC regularly for new campaign assets for you to use in alignment with your strategy and objectives
bull Co-brand the assets and start generating leads bull Visit the partner portal pages
ndash Small and Midmarket Business ndash Networking
bull Contact us for help - your Channel Marketing Manager - your Channel Account Manager - or me at dcappuccioavayacom
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Stepping Up Your Solution Presentations Demo Coaching Program
Bob Zimmerer Senior Manager Global Partner Enablement May 2014
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
The following presentation contains information that may permanently change the way you present and demonstrate Avaya solutions ndash causing faster sales cycle time greater consideration and more sales
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Why we do demoshellip
helliphave you been here before
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
What is the real value of a demo Create a dialog with the customer
Hands-on demo experience
Prove the solution works
Test drive the applications
Help customers see the benefit
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Not All Demos Are Equal Product Demos
Configured functional platform Basic features and functionality
Scenario Demos Product demos + Scripted to highlight differentiators
Advanced Demos Scenario demos + Integrated solutions including 3rd party applications Vertical scenarios
Changing The Language Of
Demos
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Picking The Right Demo Product
Focus on features and functionality Best for product training and RFP response
Scenario Tailored to customer needs and business goals Best for building support with LOB decision makers
Advanced Built to target a specific vertical or business use case Best at showing customer an integrated custom solution
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Some Examples Of Demo Resources Animated PPT
Videos
DemoAvaya
Virtualized Demos
Demo Kits
Lab Demos
EBCCBC
Trials
Increasing Com
plexity
Greater ldquoR
ealismrdquo
Increasing Cost
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Matching The Demo To The Sales Cycle Save more technical or customized demos for later in the sales cycle
Technical Depth
Cus
tom
izat
ion
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Matching The Demo To The Sales Cycle Save more technical or customized demos for later in the sales cycle
Technical Depth
Cus
tom
izat
ion
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Presentation Title
Presenter Name(s) Job Title Date
New Program Launch
27
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Program For Demo Success Sign Up ndash Commit
Plan with your customerpartner Commit to a great demo experience
Set Up ndash Prepare Match the best demo Configure devices and test
Step Up ndash Execute Practice your demo Practice telling your story
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Demo Coaching New Program Concept
Avaya ldquopanel of expertsrdquo will provide specific demo feedback to partners to help them enhance their demo presentation and win the deal
Partner Benefit Get demo feedback from Avaya experts Practice your demo in a safe environment
Partner Requirements Current Avaya certification Opportunity with a demo presentation looming
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
30 copy 2014 Avaya Inc Avaya ndash Confidential amp Proprietary Do not duplicate publish or distribute further without the express written permission of Avaya
3Up On Partner Portal
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Get Started Today
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Sign Up Site Global Coverage
US amp Canada Now EU CALA Soon GGM APAC Next
Avaya Connect Support Medal Requirement Expert Specializations
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Quick Examle - Use A Winning Strategy Show How Solution Supports Customer Goals
Demo a simple solution example (scenario)
Verify Validate Review
Use QampA to discover customer needs
Customer leads deeper demos (product)
Scenario Demo
Q amp A
Product Demos
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Next Steps For Partners Start Using 3Up Method
A Winning Demo Strategy rArr Checklists amp Scenarios
Leverage Avaya Demo Resources amp Best Practices
Try New Tips amp Tricks To Improve Your Demos
Register For A 3Up Coaching Session
Pick An Opportunity And Get Started
April 2014 PCC Spring 2014 Conference April 27 ndash May 1 2014 Dallas TX wwwpccamericasorg Twitter PCCAmericas
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
EASE OF DOING BUSINESS FROM OPPORTUNITY TO ORDER
Including One Source Evolution
Susan Taylor Avaya One Source Global Program Manager May 8 2014
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 37
Please Join Us for our One Source monthly Content review
Avaya One Source continues to streamline Avaya channel processes and tools with a roadmap of upcoming improvements Partners and Avaya associates should plan to attend this monthly webcast to gain advance notice of the capabilities that are planned and the impacts these will have on your systems interfaces and workflows Add these monthly webcasts to your calendar May 15 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIzAAOampId=a3j30000000KzgQAAS June 12 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ4AAOampId=a3j30000000KzgQAAS July 17 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ9AAOampId=a3j30000000KzgQAAS May 14 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIVAA4ampId=a3j30000000KzgQAAS June 11 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIaAAOampId=a3j30000000KzgQAAS July 16 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIfAAOampId=a3j30000000KzgQAAS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 38
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
PRODUCT OFFERS
MARKETING PROMOTIONS
B2B WEB SERVICES
PRICING
SYSTEM CHANGES
OTHERhelliphellip
ONE SOURCE ndash GTM Summary Template
bull SINGLE GTM RELEASE CONTENT EACH MONTH OF ALL CHANGES
bull ALL OFFERS NEED TO BE SALESPARTNERDISTRIBUTOR-FRIENDLY AT POINT OF LAUNCH
bull ALIGNMENT TO LIFECYCLE MANAGEMENT CHANGES
bull PROVIDE 60-DAY ADVANCE NOTIFICATION OF CHANGES TO SUPPORT YOUR READINESS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 39
May 2014 Avaya One Source (A1S) Content
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 40
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
Networking to Red for US and Canada Transfer of Networking portfolio from Blue supply chain to Red supply chain
Support for Select Partner Product Codes (SPP) SPP List pricing in OneSource Vendors Suggested Retail Price AVAYA net pricing to Distributor via automated discounting SPP Distributor sell price to Partners can be managed via OneSource Selling Price Admin
EC Admin - Performance improvements in the Price List Admin functionality iePrice List Admin Page Load Selling Price Upload Also Error page enhancements
EC Data - Show friendly error page to external users
MARKETING PROMOTIONS
Transition plan for Marketing promotions Any valid promotion approval generated by the legacy promotion processes will be accepted
for order submittal up to May 30 2014 subject to compliance with approval terms As of June 1 2014 the only acceptable method of submitting a promotion claim (for those
promotions available on One Source MPM) will be for orders with promotional codes and approvals generated by the One Source toolset via the Marketing Promotions Module (MPM)
Details on all available promotions available from the following link
B2B WEB SERVICES
B2B Web Services is a service available to Distributers More information in detailed section of this presentation
Next available window for Distributer activation is June 2014
PRICING
Several Price Increases Decreases and NPI ndash captured in the 60 day (for price increases) and 7 day (for price decreases) price notifications
$001 codes moving to MPG 1Z Canada Fx rate change
May 2014 GTM Content Summary
Kathleen Ryan
Marketing Programs kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
copy 2011 Avaya Inc All rights reserved 42
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up bull All content resides on your web site bullEnhance your site with very rich content for your customers to see including an extensive collections of videos whitepapers and brochures bullCapture leads within the syndicated experience and send them directly to you bullKeep your Avaya product information accurate and current 100 of the time
copy 2013 Avaya Inc All rights reserved 46
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities ndash Lack of Content to Tweet or Post ndash Lack of resources to gather content or to post content ndash Lack of acumen on what to TweetPost or how to TweetPost ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help ndash Consistent delivery of Social Media Content (TweetsPosts)
ndash Content will include Unified Communications Contact Center Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you ndash The Avaya Content Syndication infrastructure will be used to
drive the discussion for you ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 47
Social Media with Avaya Content Syndication ndash What is the program What is Social Media for Avaya Content Syndication (CSP)
ndash Expansion of Avaya CSP to utilize the new Social Media tool ndash Social Media content will be regularly made available to TweetPost to your partners ndash Avaya will ldquoTweetrdquo on your behalf The Tweet will go out from your Twitter account so it will engage your
customers in the conversation ndash Links in the Tweet will drive customers to the Avaya Content Syndication page on YOUR Website ndash Support for Twitter now with LinkedIn and FaceBook in June
Why should Partners use this offer ndash Leverage social media to connect and engage your audience online ndash Serve as a command center for Avaya social media communications ndash Drive access to great content for your customers ndash Greatly increase Social Media traffic ndash Further build your brand identity and enable you to be viewed as a subject matter expert in the social media
environment ndash Enhance your brand by contributing to and learning from conversations your customers are having online ndash Highly cost-effective complement to any marketing strategy (Free) ndash Generate leads through the utilization of the Avaya Content Syndication program
How do you get access ndash To access the Social Media module you as a current Avaya Content Syndication user will need to go into the
system and authorize access The process will take you less than five minutes and you will have immediate access to the tool for FREE As you know the link to the site is wwwavayacomcsp
copy 2013 Avaya Inc All rights reserved 48
Social Media ndash Authorizing Tweets To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet ndash simply check the ldquoPublish to
channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
copy 2011 Avaya Inc All rights reserved
49
New MarketLeaders Branding Kit Fully customizable options
Option 1 (tablecloth plaque pull-up banner) ndash Partner price = $800
Option 2 (cell phone battery chargers) ndash Quantity of 50-100 ndash Partner price will vary by quantity (starting at $670)
50 discount on stocked Branding Kit ndash 3 times 5 banner ndash 11 times 18 desktop banner ndash 9 times 12 and 3 times 5 signs ndash 1-GB USB drive ndash 5 mouse pads ndash 15 executive pens ndash 25 4 times 3 notepads ndash 22 duffle bag ndash 8 table cover
Limited quantities available for Silver Gold and Platinum Kits Partner Price $500 $250
Marketing Reminders
Register for the next Getting Started with Avaya Marketing Webinar to learn all about our Marketing Programs ndash Wednesday May 14th 200 ndash 300 est to learn abouthellip Partner Marketing Central ndash Free ready to use customizable marketing collateral and helpful resources designed to help you drive leads MarketLeaders ndash Affordable turnkey marketing programs to fill your pipeline Content Syndication - Free real time Avaya product information directly to your web site
Links for registrations to come in follow-up email
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns bullSales OFT files
bullTelemarketing scripts bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles bullEvent and Seminar in a Box
bullLead notification and reporting bullEnhanced customization
bullCo-branded banners and landing pages bullEnhanced reporting and analytics
bullCRM Integration bullSocial Media integration bullLibrary search function
bullSite map PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese and some in French Dutch Italian German and
Russian
52
Stay informed about events news and program updates bull ldquoLikerdquo the Avaya MarketLeaders Facebook page
Connect and Share
VISIT wwwavayamarketleaderscom
CALL 855-AVAYA-ML [(855) 282-9265]
EMAIL AvayaMLglgcom
- Slide Number 1
- Slide Number 2
- Slide Number 3
- UCampC
- UCampC
- Vertical Campaign All portfolios
- Customer Experience
- Customer Experience
- Your Action
- Slide Number 10
- Networking Campaigns
- NetworkingQ2 Webinar
- Networking New Campaign
- Small Midmarket BusinessCampaign
- Small Midmarket BusinessNew Campaign
- Small Midmarket Business New Campaign
- Next Steps
- Slide Number 18
- Slide Number 19
- Why we do demoshellip
- What is the real value of a demo
- Not All Demos Are Equal
- Picking The Right Demo
- Some Examples Of Demo Resources
- Matching The Demo To The Sales Cycle
- Matching The Demo To The Sales Cycle
- Slide Number 27
- 3Up Program For Demo Success
- 3Up Demo Coaching
- 3Up On Partner Portal
- Get Started Today
- Sign Up Site
- Quick Examle - Use A Winning Strategy
- Next Steps For Partners
- Slide Number 35
- Slide Number 36
- Please Join Us for our One Source monthly Content review
- ONE SOURCE ndash GTM Summary Template
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Avaya Connect Partner Appreciation KitCustomizable materials available on Partner Marketing Central
- Slide Number 43
- Slide Number 44
- Why should you register for Content Syndication NOW
- Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
- Social Media with Avaya Content Syndication ndash What is the program
- Social Media ndash Authorizing Tweets
- New MarketLeaders Branding Kit
- Marketing Reminders
- Slide Number 51
- Connect and Share
- 13VISIT wwwavayamarketleaderscomCALL 855-AVAYA-ML [(855) 282-9265]EMAIL AvayaMLglgcom
-
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Stepping Up Your Solution Presentations Demo Coaching Program
Bob Zimmerer Senior Manager Global Partner Enablement May 2014
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
The following presentation contains information that may permanently change the way you present and demonstrate Avaya solutions ndash causing faster sales cycle time greater consideration and more sales
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Why we do demoshellip
helliphave you been here before
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
What is the real value of a demo Create a dialog with the customer
Hands-on demo experience
Prove the solution works
Test drive the applications
Help customers see the benefit
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Not All Demos Are Equal Product Demos
Configured functional platform Basic features and functionality
Scenario Demos Product demos + Scripted to highlight differentiators
Advanced Demos Scenario demos + Integrated solutions including 3rd party applications Vertical scenarios
Changing The Language Of
Demos
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Picking The Right Demo Product
Focus on features and functionality Best for product training and RFP response
Scenario Tailored to customer needs and business goals Best for building support with LOB decision makers
Advanced Built to target a specific vertical or business use case Best at showing customer an integrated custom solution
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Some Examples Of Demo Resources Animated PPT
Videos
DemoAvaya
Virtualized Demos
Demo Kits
Lab Demos
EBCCBC
Trials
Increasing Com
plexity
Greater ldquoR
ealismrdquo
Increasing Cost
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Matching The Demo To The Sales Cycle Save more technical or customized demos for later in the sales cycle
Technical Depth
Cus
tom
izat
ion
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Matching The Demo To The Sales Cycle Save more technical or customized demos for later in the sales cycle
Technical Depth
Cus
tom
izat
ion
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Presentation Title
Presenter Name(s) Job Title Date
New Program Launch
27
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Program For Demo Success Sign Up ndash Commit
Plan with your customerpartner Commit to a great demo experience
Set Up ndash Prepare Match the best demo Configure devices and test
Step Up ndash Execute Practice your demo Practice telling your story
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Demo Coaching New Program Concept
Avaya ldquopanel of expertsrdquo will provide specific demo feedback to partners to help them enhance their demo presentation and win the deal
Partner Benefit Get demo feedback from Avaya experts Practice your demo in a safe environment
Partner Requirements Current Avaya certification Opportunity with a demo presentation looming
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
30 copy 2014 Avaya Inc Avaya ndash Confidential amp Proprietary Do not duplicate publish or distribute further without the express written permission of Avaya
3Up On Partner Portal
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Get Started Today
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Sign Up Site Global Coverage
US amp Canada Now EU CALA Soon GGM APAC Next
Avaya Connect Support Medal Requirement Expert Specializations
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Quick Examle - Use A Winning Strategy Show How Solution Supports Customer Goals
Demo a simple solution example (scenario)
Verify Validate Review
Use QampA to discover customer needs
Customer leads deeper demos (product)
Scenario Demo
Q amp A
Product Demos
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Next Steps For Partners Start Using 3Up Method
A Winning Demo Strategy rArr Checklists amp Scenarios
Leverage Avaya Demo Resources amp Best Practices
Try New Tips amp Tricks To Improve Your Demos
Register For A 3Up Coaching Session
Pick An Opportunity And Get Started
April 2014 PCC Spring 2014 Conference April 27 ndash May 1 2014 Dallas TX wwwpccamericasorg Twitter PCCAmericas
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
EASE OF DOING BUSINESS FROM OPPORTUNITY TO ORDER
Including One Source Evolution
Susan Taylor Avaya One Source Global Program Manager May 8 2014
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 37
Please Join Us for our One Source monthly Content review
Avaya One Source continues to streamline Avaya channel processes and tools with a roadmap of upcoming improvements Partners and Avaya associates should plan to attend this monthly webcast to gain advance notice of the capabilities that are planned and the impacts these will have on your systems interfaces and workflows Add these monthly webcasts to your calendar May 15 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIzAAOampId=a3j30000000KzgQAAS June 12 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ4AAOampId=a3j30000000KzgQAAS July 17 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ9AAOampId=a3j30000000KzgQAAS May 14 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIVAA4ampId=a3j30000000KzgQAAS June 11 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIaAAOampId=a3j30000000KzgQAAS July 16 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIfAAOampId=a3j30000000KzgQAAS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 38
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
PRODUCT OFFERS
MARKETING PROMOTIONS
B2B WEB SERVICES
PRICING
SYSTEM CHANGES
OTHERhelliphellip
ONE SOURCE ndash GTM Summary Template
bull SINGLE GTM RELEASE CONTENT EACH MONTH OF ALL CHANGES
bull ALL OFFERS NEED TO BE SALESPARTNERDISTRIBUTOR-FRIENDLY AT POINT OF LAUNCH
bull ALIGNMENT TO LIFECYCLE MANAGEMENT CHANGES
bull PROVIDE 60-DAY ADVANCE NOTIFICATION OF CHANGES TO SUPPORT YOUR READINESS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 39
May 2014 Avaya One Source (A1S) Content
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 40
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
Networking to Red for US and Canada Transfer of Networking portfolio from Blue supply chain to Red supply chain
Support for Select Partner Product Codes (SPP) SPP List pricing in OneSource Vendors Suggested Retail Price AVAYA net pricing to Distributor via automated discounting SPP Distributor sell price to Partners can be managed via OneSource Selling Price Admin
EC Admin - Performance improvements in the Price List Admin functionality iePrice List Admin Page Load Selling Price Upload Also Error page enhancements
EC Data - Show friendly error page to external users
MARKETING PROMOTIONS
Transition plan for Marketing promotions Any valid promotion approval generated by the legacy promotion processes will be accepted
for order submittal up to May 30 2014 subject to compliance with approval terms As of June 1 2014 the only acceptable method of submitting a promotion claim (for those
promotions available on One Source MPM) will be for orders with promotional codes and approvals generated by the One Source toolset via the Marketing Promotions Module (MPM)
Details on all available promotions available from the following link
B2B WEB SERVICES
B2B Web Services is a service available to Distributers More information in detailed section of this presentation
Next available window for Distributer activation is June 2014
PRICING
Several Price Increases Decreases and NPI ndash captured in the 60 day (for price increases) and 7 day (for price decreases) price notifications
$001 codes moving to MPG 1Z Canada Fx rate change
May 2014 GTM Content Summary
Kathleen Ryan
Marketing Programs kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
copy 2011 Avaya Inc All rights reserved 42
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up bull All content resides on your web site bullEnhance your site with very rich content for your customers to see including an extensive collections of videos whitepapers and brochures bullCapture leads within the syndicated experience and send them directly to you bullKeep your Avaya product information accurate and current 100 of the time
copy 2013 Avaya Inc All rights reserved 46
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities ndash Lack of Content to Tweet or Post ndash Lack of resources to gather content or to post content ndash Lack of acumen on what to TweetPost or how to TweetPost ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help ndash Consistent delivery of Social Media Content (TweetsPosts)
ndash Content will include Unified Communications Contact Center Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you ndash The Avaya Content Syndication infrastructure will be used to
drive the discussion for you ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 47
Social Media with Avaya Content Syndication ndash What is the program What is Social Media for Avaya Content Syndication (CSP)
ndash Expansion of Avaya CSP to utilize the new Social Media tool ndash Social Media content will be regularly made available to TweetPost to your partners ndash Avaya will ldquoTweetrdquo on your behalf The Tweet will go out from your Twitter account so it will engage your
customers in the conversation ndash Links in the Tweet will drive customers to the Avaya Content Syndication page on YOUR Website ndash Support for Twitter now with LinkedIn and FaceBook in June
Why should Partners use this offer ndash Leverage social media to connect and engage your audience online ndash Serve as a command center for Avaya social media communications ndash Drive access to great content for your customers ndash Greatly increase Social Media traffic ndash Further build your brand identity and enable you to be viewed as a subject matter expert in the social media
environment ndash Enhance your brand by contributing to and learning from conversations your customers are having online ndash Highly cost-effective complement to any marketing strategy (Free) ndash Generate leads through the utilization of the Avaya Content Syndication program
How do you get access ndash To access the Social Media module you as a current Avaya Content Syndication user will need to go into the
system and authorize access The process will take you less than five minutes and you will have immediate access to the tool for FREE As you know the link to the site is wwwavayacomcsp
copy 2013 Avaya Inc All rights reserved 48
Social Media ndash Authorizing Tweets To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet ndash simply check the ldquoPublish to
channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
copy 2011 Avaya Inc All rights reserved
49
New MarketLeaders Branding Kit Fully customizable options
Option 1 (tablecloth plaque pull-up banner) ndash Partner price = $800
Option 2 (cell phone battery chargers) ndash Quantity of 50-100 ndash Partner price will vary by quantity (starting at $670)
50 discount on stocked Branding Kit ndash 3 times 5 banner ndash 11 times 18 desktop banner ndash 9 times 12 and 3 times 5 signs ndash 1-GB USB drive ndash 5 mouse pads ndash 15 executive pens ndash 25 4 times 3 notepads ndash 22 duffle bag ndash 8 table cover
Limited quantities available for Silver Gold and Platinum Kits Partner Price $500 $250
Marketing Reminders
Register for the next Getting Started with Avaya Marketing Webinar to learn all about our Marketing Programs ndash Wednesday May 14th 200 ndash 300 est to learn abouthellip Partner Marketing Central ndash Free ready to use customizable marketing collateral and helpful resources designed to help you drive leads MarketLeaders ndash Affordable turnkey marketing programs to fill your pipeline Content Syndication - Free real time Avaya product information directly to your web site
Links for registrations to come in follow-up email
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns bullSales OFT files
bullTelemarketing scripts bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles bullEvent and Seminar in a Box
bullLead notification and reporting bullEnhanced customization
bullCo-branded banners and landing pages bullEnhanced reporting and analytics
bullCRM Integration bullSocial Media integration bullLibrary search function
bullSite map PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese and some in French Dutch Italian German and
Russian
52
Stay informed about events news and program updates bull ldquoLikerdquo the Avaya MarketLeaders Facebook page
Connect and Share
VISIT wwwavayamarketleaderscom
CALL 855-AVAYA-ML [(855) 282-9265]
EMAIL AvayaMLglgcom
- Slide Number 1
- Slide Number 2
- Slide Number 3
- UCampC
- UCampC
- Vertical Campaign All portfolios
- Customer Experience
- Customer Experience
- Your Action
- Slide Number 10
- Networking Campaigns
- NetworkingQ2 Webinar
- Networking New Campaign
- Small Midmarket BusinessCampaign
- Small Midmarket BusinessNew Campaign
- Small Midmarket Business New Campaign
- Next Steps
- Slide Number 18
- Slide Number 19
- Why we do demoshellip
- What is the real value of a demo
- Not All Demos Are Equal
- Picking The Right Demo
- Some Examples Of Demo Resources
- Matching The Demo To The Sales Cycle
- Matching The Demo To The Sales Cycle
- Slide Number 27
- 3Up Program For Demo Success
- 3Up Demo Coaching
- 3Up On Partner Portal
- Get Started Today
- Sign Up Site
- Quick Examle - Use A Winning Strategy
- Next Steps For Partners
- Slide Number 35
- Slide Number 36
- Please Join Us for our One Source monthly Content review
- ONE SOURCE ndash GTM Summary Template
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Avaya Connect Partner Appreciation KitCustomizable materials available on Partner Marketing Central
- Slide Number 43
- Slide Number 44
- Why should you register for Content Syndication NOW
- Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
- Social Media with Avaya Content Syndication ndash What is the program
- Social Media ndash Authorizing Tweets
- New MarketLeaders Branding Kit
- Marketing Reminders
- Slide Number 51
- Connect and Share
- 13VISIT wwwavayamarketleaderscomCALL 855-AVAYA-ML [(855) 282-9265]EMAIL AvayaMLglgcom
-
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
The following presentation contains information that may permanently change the way you present and demonstrate Avaya solutions ndash causing faster sales cycle time greater consideration and more sales
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Why we do demoshellip
helliphave you been here before
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
What is the real value of a demo Create a dialog with the customer
Hands-on demo experience
Prove the solution works
Test drive the applications
Help customers see the benefit
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Not All Demos Are Equal Product Demos
Configured functional platform Basic features and functionality
Scenario Demos Product demos + Scripted to highlight differentiators
Advanced Demos Scenario demos + Integrated solutions including 3rd party applications Vertical scenarios
Changing The Language Of
Demos
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Picking The Right Demo Product
Focus on features and functionality Best for product training and RFP response
Scenario Tailored to customer needs and business goals Best for building support with LOB decision makers
Advanced Built to target a specific vertical or business use case Best at showing customer an integrated custom solution
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Some Examples Of Demo Resources Animated PPT
Videos
DemoAvaya
Virtualized Demos
Demo Kits
Lab Demos
EBCCBC
Trials
Increasing Com
plexity
Greater ldquoR
ealismrdquo
Increasing Cost
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Matching The Demo To The Sales Cycle Save more technical or customized demos for later in the sales cycle
Technical Depth
Cus
tom
izat
ion
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Matching The Demo To The Sales Cycle Save more technical or customized demos for later in the sales cycle
Technical Depth
Cus
tom
izat
ion
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Presentation Title
Presenter Name(s) Job Title Date
New Program Launch
27
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Program For Demo Success Sign Up ndash Commit
Plan with your customerpartner Commit to a great demo experience
Set Up ndash Prepare Match the best demo Configure devices and test
Step Up ndash Execute Practice your demo Practice telling your story
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Demo Coaching New Program Concept
Avaya ldquopanel of expertsrdquo will provide specific demo feedback to partners to help them enhance their demo presentation and win the deal
Partner Benefit Get demo feedback from Avaya experts Practice your demo in a safe environment
Partner Requirements Current Avaya certification Opportunity with a demo presentation looming
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
30 copy 2014 Avaya Inc Avaya ndash Confidential amp Proprietary Do not duplicate publish or distribute further without the express written permission of Avaya
3Up On Partner Portal
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Get Started Today
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Sign Up Site Global Coverage
US amp Canada Now EU CALA Soon GGM APAC Next
Avaya Connect Support Medal Requirement Expert Specializations
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Quick Examle - Use A Winning Strategy Show How Solution Supports Customer Goals
Demo a simple solution example (scenario)
Verify Validate Review
Use QampA to discover customer needs
Customer leads deeper demos (product)
Scenario Demo
Q amp A
Product Demos
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Next Steps For Partners Start Using 3Up Method
A Winning Demo Strategy rArr Checklists amp Scenarios
Leverage Avaya Demo Resources amp Best Practices
Try New Tips amp Tricks To Improve Your Demos
Register For A 3Up Coaching Session
Pick An Opportunity And Get Started
April 2014 PCC Spring 2014 Conference April 27 ndash May 1 2014 Dallas TX wwwpccamericasorg Twitter PCCAmericas
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
EASE OF DOING BUSINESS FROM OPPORTUNITY TO ORDER
Including One Source Evolution
Susan Taylor Avaya One Source Global Program Manager May 8 2014
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 37
Please Join Us for our One Source monthly Content review
Avaya One Source continues to streamline Avaya channel processes and tools with a roadmap of upcoming improvements Partners and Avaya associates should plan to attend this monthly webcast to gain advance notice of the capabilities that are planned and the impacts these will have on your systems interfaces and workflows Add these monthly webcasts to your calendar May 15 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIzAAOampId=a3j30000000KzgQAAS June 12 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ4AAOampId=a3j30000000KzgQAAS July 17 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ9AAOampId=a3j30000000KzgQAAS May 14 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIVAA4ampId=a3j30000000KzgQAAS June 11 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIaAAOampId=a3j30000000KzgQAAS July 16 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIfAAOampId=a3j30000000KzgQAAS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 38
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
PRODUCT OFFERS
MARKETING PROMOTIONS
B2B WEB SERVICES
PRICING
SYSTEM CHANGES
OTHERhelliphellip
ONE SOURCE ndash GTM Summary Template
bull SINGLE GTM RELEASE CONTENT EACH MONTH OF ALL CHANGES
bull ALL OFFERS NEED TO BE SALESPARTNERDISTRIBUTOR-FRIENDLY AT POINT OF LAUNCH
bull ALIGNMENT TO LIFECYCLE MANAGEMENT CHANGES
bull PROVIDE 60-DAY ADVANCE NOTIFICATION OF CHANGES TO SUPPORT YOUR READINESS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 39
May 2014 Avaya One Source (A1S) Content
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 40
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
Networking to Red for US and Canada Transfer of Networking portfolio from Blue supply chain to Red supply chain
Support for Select Partner Product Codes (SPP) SPP List pricing in OneSource Vendors Suggested Retail Price AVAYA net pricing to Distributor via automated discounting SPP Distributor sell price to Partners can be managed via OneSource Selling Price Admin
EC Admin - Performance improvements in the Price List Admin functionality iePrice List Admin Page Load Selling Price Upload Also Error page enhancements
EC Data - Show friendly error page to external users
MARKETING PROMOTIONS
Transition plan for Marketing promotions Any valid promotion approval generated by the legacy promotion processes will be accepted
for order submittal up to May 30 2014 subject to compliance with approval terms As of June 1 2014 the only acceptable method of submitting a promotion claim (for those
promotions available on One Source MPM) will be for orders with promotional codes and approvals generated by the One Source toolset via the Marketing Promotions Module (MPM)
Details on all available promotions available from the following link
B2B WEB SERVICES
B2B Web Services is a service available to Distributers More information in detailed section of this presentation
Next available window for Distributer activation is June 2014
PRICING
Several Price Increases Decreases and NPI ndash captured in the 60 day (for price increases) and 7 day (for price decreases) price notifications
$001 codes moving to MPG 1Z Canada Fx rate change
May 2014 GTM Content Summary
Kathleen Ryan
Marketing Programs kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
copy 2011 Avaya Inc All rights reserved 42
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up bull All content resides on your web site bullEnhance your site with very rich content for your customers to see including an extensive collections of videos whitepapers and brochures bullCapture leads within the syndicated experience and send them directly to you bullKeep your Avaya product information accurate and current 100 of the time
copy 2013 Avaya Inc All rights reserved 46
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities ndash Lack of Content to Tweet or Post ndash Lack of resources to gather content or to post content ndash Lack of acumen on what to TweetPost or how to TweetPost ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help ndash Consistent delivery of Social Media Content (TweetsPosts)
ndash Content will include Unified Communications Contact Center Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you ndash The Avaya Content Syndication infrastructure will be used to
drive the discussion for you ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 47
Social Media with Avaya Content Syndication ndash What is the program What is Social Media for Avaya Content Syndication (CSP)
ndash Expansion of Avaya CSP to utilize the new Social Media tool ndash Social Media content will be regularly made available to TweetPost to your partners ndash Avaya will ldquoTweetrdquo on your behalf The Tweet will go out from your Twitter account so it will engage your
customers in the conversation ndash Links in the Tweet will drive customers to the Avaya Content Syndication page on YOUR Website ndash Support for Twitter now with LinkedIn and FaceBook in June
Why should Partners use this offer ndash Leverage social media to connect and engage your audience online ndash Serve as a command center for Avaya social media communications ndash Drive access to great content for your customers ndash Greatly increase Social Media traffic ndash Further build your brand identity and enable you to be viewed as a subject matter expert in the social media
environment ndash Enhance your brand by contributing to and learning from conversations your customers are having online ndash Highly cost-effective complement to any marketing strategy (Free) ndash Generate leads through the utilization of the Avaya Content Syndication program
How do you get access ndash To access the Social Media module you as a current Avaya Content Syndication user will need to go into the
system and authorize access The process will take you less than five minutes and you will have immediate access to the tool for FREE As you know the link to the site is wwwavayacomcsp
copy 2013 Avaya Inc All rights reserved 48
Social Media ndash Authorizing Tweets To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet ndash simply check the ldquoPublish to
channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
copy 2011 Avaya Inc All rights reserved
49
New MarketLeaders Branding Kit Fully customizable options
Option 1 (tablecloth plaque pull-up banner) ndash Partner price = $800
Option 2 (cell phone battery chargers) ndash Quantity of 50-100 ndash Partner price will vary by quantity (starting at $670)
50 discount on stocked Branding Kit ndash 3 times 5 banner ndash 11 times 18 desktop banner ndash 9 times 12 and 3 times 5 signs ndash 1-GB USB drive ndash 5 mouse pads ndash 15 executive pens ndash 25 4 times 3 notepads ndash 22 duffle bag ndash 8 table cover
Limited quantities available for Silver Gold and Platinum Kits Partner Price $500 $250
Marketing Reminders
Register for the next Getting Started with Avaya Marketing Webinar to learn all about our Marketing Programs ndash Wednesday May 14th 200 ndash 300 est to learn abouthellip Partner Marketing Central ndash Free ready to use customizable marketing collateral and helpful resources designed to help you drive leads MarketLeaders ndash Affordable turnkey marketing programs to fill your pipeline Content Syndication - Free real time Avaya product information directly to your web site
Links for registrations to come in follow-up email
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns bullSales OFT files
bullTelemarketing scripts bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles bullEvent and Seminar in a Box
bullLead notification and reporting bullEnhanced customization
bullCo-branded banners and landing pages bullEnhanced reporting and analytics
bullCRM Integration bullSocial Media integration bullLibrary search function
bullSite map PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese and some in French Dutch Italian German and
Russian
52
Stay informed about events news and program updates bull ldquoLikerdquo the Avaya MarketLeaders Facebook page
Connect and Share
VISIT wwwavayamarketleaderscom
CALL 855-AVAYA-ML [(855) 282-9265]
EMAIL AvayaMLglgcom
- Slide Number 1
- Slide Number 2
- Slide Number 3
- UCampC
- UCampC
- Vertical Campaign All portfolios
- Customer Experience
- Customer Experience
- Your Action
- Slide Number 10
- Networking Campaigns
- NetworkingQ2 Webinar
- Networking New Campaign
- Small Midmarket BusinessCampaign
- Small Midmarket BusinessNew Campaign
- Small Midmarket Business New Campaign
- Next Steps
- Slide Number 18
- Slide Number 19
- Why we do demoshellip
- What is the real value of a demo
- Not All Demos Are Equal
- Picking The Right Demo
- Some Examples Of Demo Resources
- Matching The Demo To The Sales Cycle
- Matching The Demo To The Sales Cycle
- Slide Number 27
- 3Up Program For Demo Success
- 3Up Demo Coaching
- 3Up On Partner Portal
- Get Started Today
- Sign Up Site
- Quick Examle - Use A Winning Strategy
- Next Steps For Partners
- Slide Number 35
- Slide Number 36
- Please Join Us for our One Source monthly Content review
- ONE SOURCE ndash GTM Summary Template
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Avaya Connect Partner Appreciation KitCustomizable materials available on Partner Marketing Central
- Slide Number 43
- Slide Number 44
- Why should you register for Content Syndication NOW
- Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
- Social Media with Avaya Content Syndication ndash What is the program
- Social Media ndash Authorizing Tweets
- New MarketLeaders Branding Kit
- Marketing Reminders
- Slide Number 51
- Connect and Share
- 13VISIT wwwavayamarketleaderscomCALL 855-AVAYA-ML [(855) 282-9265]EMAIL AvayaMLglgcom
-
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Why we do demoshellip
helliphave you been here before
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
What is the real value of a demo Create a dialog with the customer
Hands-on demo experience
Prove the solution works
Test drive the applications
Help customers see the benefit
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Not All Demos Are Equal Product Demos
Configured functional platform Basic features and functionality
Scenario Demos Product demos + Scripted to highlight differentiators
Advanced Demos Scenario demos + Integrated solutions including 3rd party applications Vertical scenarios
Changing The Language Of
Demos
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Picking The Right Demo Product
Focus on features and functionality Best for product training and RFP response
Scenario Tailored to customer needs and business goals Best for building support with LOB decision makers
Advanced Built to target a specific vertical or business use case Best at showing customer an integrated custom solution
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Some Examples Of Demo Resources Animated PPT
Videos
DemoAvaya
Virtualized Demos
Demo Kits
Lab Demos
EBCCBC
Trials
Increasing Com
plexity
Greater ldquoR
ealismrdquo
Increasing Cost
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Matching The Demo To The Sales Cycle Save more technical or customized demos for later in the sales cycle
Technical Depth
Cus
tom
izat
ion
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Matching The Demo To The Sales Cycle Save more technical or customized demos for later in the sales cycle
Technical Depth
Cus
tom
izat
ion
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Presentation Title
Presenter Name(s) Job Title Date
New Program Launch
27
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Program For Demo Success Sign Up ndash Commit
Plan with your customerpartner Commit to a great demo experience
Set Up ndash Prepare Match the best demo Configure devices and test
Step Up ndash Execute Practice your demo Practice telling your story
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Demo Coaching New Program Concept
Avaya ldquopanel of expertsrdquo will provide specific demo feedback to partners to help them enhance their demo presentation and win the deal
Partner Benefit Get demo feedback from Avaya experts Practice your demo in a safe environment
Partner Requirements Current Avaya certification Opportunity with a demo presentation looming
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
30 copy 2014 Avaya Inc Avaya ndash Confidential amp Proprietary Do not duplicate publish or distribute further without the express written permission of Avaya
3Up On Partner Portal
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Get Started Today
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Sign Up Site Global Coverage
US amp Canada Now EU CALA Soon GGM APAC Next
Avaya Connect Support Medal Requirement Expert Specializations
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Quick Examle - Use A Winning Strategy Show How Solution Supports Customer Goals
Demo a simple solution example (scenario)
Verify Validate Review
Use QampA to discover customer needs
Customer leads deeper demos (product)
Scenario Demo
Q amp A
Product Demos
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Next Steps For Partners Start Using 3Up Method
A Winning Demo Strategy rArr Checklists amp Scenarios
Leverage Avaya Demo Resources amp Best Practices
Try New Tips amp Tricks To Improve Your Demos
Register For A 3Up Coaching Session
Pick An Opportunity And Get Started
April 2014 PCC Spring 2014 Conference April 27 ndash May 1 2014 Dallas TX wwwpccamericasorg Twitter PCCAmericas
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
EASE OF DOING BUSINESS FROM OPPORTUNITY TO ORDER
Including One Source Evolution
Susan Taylor Avaya One Source Global Program Manager May 8 2014
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 37
Please Join Us for our One Source monthly Content review
Avaya One Source continues to streamline Avaya channel processes and tools with a roadmap of upcoming improvements Partners and Avaya associates should plan to attend this monthly webcast to gain advance notice of the capabilities that are planned and the impacts these will have on your systems interfaces and workflows Add these monthly webcasts to your calendar May 15 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIzAAOampId=a3j30000000KzgQAAS June 12 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ4AAOampId=a3j30000000KzgQAAS July 17 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ9AAOampId=a3j30000000KzgQAAS May 14 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIVAA4ampId=a3j30000000KzgQAAS June 11 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIaAAOampId=a3j30000000KzgQAAS July 16 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIfAAOampId=a3j30000000KzgQAAS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 38
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
PRODUCT OFFERS
MARKETING PROMOTIONS
B2B WEB SERVICES
PRICING
SYSTEM CHANGES
OTHERhelliphellip
ONE SOURCE ndash GTM Summary Template
bull SINGLE GTM RELEASE CONTENT EACH MONTH OF ALL CHANGES
bull ALL OFFERS NEED TO BE SALESPARTNERDISTRIBUTOR-FRIENDLY AT POINT OF LAUNCH
bull ALIGNMENT TO LIFECYCLE MANAGEMENT CHANGES
bull PROVIDE 60-DAY ADVANCE NOTIFICATION OF CHANGES TO SUPPORT YOUR READINESS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 39
May 2014 Avaya One Source (A1S) Content
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 40
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
Networking to Red for US and Canada Transfer of Networking portfolio from Blue supply chain to Red supply chain
Support for Select Partner Product Codes (SPP) SPP List pricing in OneSource Vendors Suggested Retail Price AVAYA net pricing to Distributor via automated discounting SPP Distributor sell price to Partners can be managed via OneSource Selling Price Admin
EC Admin - Performance improvements in the Price List Admin functionality iePrice List Admin Page Load Selling Price Upload Also Error page enhancements
EC Data - Show friendly error page to external users
MARKETING PROMOTIONS
Transition plan for Marketing promotions Any valid promotion approval generated by the legacy promotion processes will be accepted
for order submittal up to May 30 2014 subject to compliance with approval terms As of June 1 2014 the only acceptable method of submitting a promotion claim (for those
promotions available on One Source MPM) will be for orders with promotional codes and approvals generated by the One Source toolset via the Marketing Promotions Module (MPM)
Details on all available promotions available from the following link
B2B WEB SERVICES
B2B Web Services is a service available to Distributers More information in detailed section of this presentation
Next available window for Distributer activation is June 2014
PRICING
Several Price Increases Decreases and NPI ndash captured in the 60 day (for price increases) and 7 day (for price decreases) price notifications
$001 codes moving to MPG 1Z Canada Fx rate change
May 2014 GTM Content Summary
Kathleen Ryan
Marketing Programs kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
copy 2011 Avaya Inc All rights reserved 42
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up bull All content resides on your web site bullEnhance your site with very rich content for your customers to see including an extensive collections of videos whitepapers and brochures bullCapture leads within the syndicated experience and send them directly to you bullKeep your Avaya product information accurate and current 100 of the time
copy 2013 Avaya Inc All rights reserved 46
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities ndash Lack of Content to Tweet or Post ndash Lack of resources to gather content or to post content ndash Lack of acumen on what to TweetPost or how to TweetPost ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help ndash Consistent delivery of Social Media Content (TweetsPosts)
ndash Content will include Unified Communications Contact Center Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you ndash The Avaya Content Syndication infrastructure will be used to
drive the discussion for you ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 47
Social Media with Avaya Content Syndication ndash What is the program What is Social Media for Avaya Content Syndication (CSP)
ndash Expansion of Avaya CSP to utilize the new Social Media tool ndash Social Media content will be regularly made available to TweetPost to your partners ndash Avaya will ldquoTweetrdquo on your behalf The Tweet will go out from your Twitter account so it will engage your
customers in the conversation ndash Links in the Tweet will drive customers to the Avaya Content Syndication page on YOUR Website ndash Support for Twitter now with LinkedIn and FaceBook in June
Why should Partners use this offer ndash Leverage social media to connect and engage your audience online ndash Serve as a command center for Avaya social media communications ndash Drive access to great content for your customers ndash Greatly increase Social Media traffic ndash Further build your brand identity and enable you to be viewed as a subject matter expert in the social media
environment ndash Enhance your brand by contributing to and learning from conversations your customers are having online ndash Highly cost-effective complement to any marketing strategy (Free) ndash Generate leads through the utilization of the Avaya Content Syndication program
How do you get access ndash To access the Social Media module you as a current Avaya Content Syndication user will need to go into the
system and authorize access The process will take you less than five minutes and you will have immediate access to the tool for FREE As you know the link to the site is wwwavayacomcsp
copy 2013 Avaya Inc All rights reserved 48
Social Media ndash Authorizing Tweets To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet ndash simply check the ldquoPublish to
channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
copy 2011 Avaya Inc All rights reserved
49
New MarketLeaders Branding Kit Fully customizable options
Option 1 (tablecloth plaque pull-up banner) ndash Partner price = $800
Option 2 (cell phone battery chargers) ndash Quantity of 50-100 ndash Partner price will vary by quantity (starting at $670)
50 discount on stocked Branding Kit ndash 3 times 5 banner ndash 11 times 18 desktop banner ndash 9 times 12 and 3 times 5 signs ndash 1-GB USB drive ndash 5 mouse pads ndash 15 executive pens ndash 25 4 times 3 notepads ndash 22 duffle bag ndash 8 table cover
Limited quantities available for Silver Gold and Platinum Kits Partner Price $500 $250
Marketing Reminders
Register for the next Getting Started with Avaya Marketing Webinar to learn all about our Marketing Programs ndash Wednesday May 14th 200 ndash 300 est to learn abouthellip Partner Marketing Central ndash Free ready to use customizable marketing collateral and helpful resources designed to help you drive leads MarketLeaders ndash Affordable turnkey marketing programs to fill your pipeline Content Syndication - Free real time Avaya product information directly to your web site
Links for registrations to come in follow-up email
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns bullSales OFT files
bullTelemarketing scripts bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles bullEvent and Seminar in a Box
bullLead notification and reporting bullEnhanced customization
bullCo-branded banners and landing pages bullEnhanced reporting and analytics
bullCRM Integration bullSocial Media integration bullLibrary search function
bullSite map PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese and some in French Dutch Italian German and
Russian
52
Stay informed about events news and program updates bull ldquoLikerdquo the Avaya MarketLeaders Facebook page
Connect and Share
VISIT wwwavayamarketleaderscom
CALL 855-AVAYA-ML [(855) 282-9265]
EMAIL AvayaMLglgcom
- Slide Number 1
- Slide Number 2
- Slide Number 3
- UCampC
- UCampC
- Vertical Campaign All portfolios
- Customer Experience
- Customer Experience
- Your Action
- Slide Number 10
- Networking Campaigns
- NetworkingQ2 Webinar
- Networking New Campaign
- Small Midmarket BusinessCampaign
- Small Midmarket BusinessNew Campaign
- Small Midmarket Business New Campaign
- Next Steps
- Slide Number 18
- Slide Number 19
- Why we do demoshellip
- What is the real value of a demo
- Not All Demos Are Equal
- Picking The Right Demo
- Some Examples Of Demo Resources
- Matching The Demo To The Sales Cycle
- Matching The Demo To The Sales Cycle
- Slide Number 27
- 3Up Program For Demo Success
- 3Up Demo Coaching
- 3Up On Partner Portal
- Get Started Today
- Sign Up Site
- Quick Examle - Use A Winning Strategy
- Next Steps For Partners
- Slide Number 35
- Slide Number 36
- Please Join Us for our One Source monthly Content review
- ONE SOURCE ndash GTM Summary Template
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Avaya Connect Partner Appreciation KitCustomizable materials available on Partner Marketing Central
- Slide Number 43
- Slide Number 44
- Why should you register for Content Syndication NOW
- Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
- Social Media with Avaya Content Syndication ndash What is the program
- Social Media ndash Authorizing Tweets
- New MarketLeaders Branding Kit
- Marketing Reminders
- Slide Number 51
- Connect and Share
- 13VISIT wwwavayamarketleaderscomCALL 855-AVAYA-ML [(855) 282-9265]EMAIL AvayaMLglgcom
-
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
What is the real value of a demo Create a dialog with the customer
Hands-on demo experience
Prove the solution works
Test drive the applications
Help customers see the benefit
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Not All Demos Are Equal Product Demos
Configured functional platform Basic features and functionality
Scenario Demos Product demos + Scripted to highlight differentiators
Advanced Demos Scenario demos + Integrated solutions including 3rd party applications Vertical scenarios
Changing The Language Of
Demos
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Picking The Right Demo Product
Focus on features and functionality Best for product training and RFP response
Scenario Tailored to customer needs and business goals Best for building support with LOB decision makers
Advanced Built to target a specific vertical or business use case Best at showing customer an integrated custom solution
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Some Examples Of Demo Resources Animated PPT
Videos
DemoAvaya
Virtualized Demos
Demo Kits
Lab Demos
EBCCBC
Trials
Increasing Com
plexity
Greater ldquoR
ealismrdquo
Increasing Cost
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Matching The Demo To The Sales Cycle Save more technical or customized demos for later in the sales cycle
Technical Depth
Cus
tom
izat
ion
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Matching The Demo To The Sales Cycle Save more technical or customized demos for later in the sales cycle
Technical Depth
Cus
tom
izat
ion
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Presentation Title
Presenter Name(s) Job Title Date
New Program Launch
27
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Program For Demo Success Sign Up ndash Commit
Plan with your customerpartner Commit to a great demo experience
Set Up ndash Prepare Match the best demo Configure devices and test
Step Up ndash Execute Practice your demo Practice telling your story
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Demo Coaching New Program Concept
Avaya ldquopanel of expertsrdquo will provide specific demo feedback to partners to help them enhance their demo presentation and win the deal
Partner Benefit Get demo feedback from Avaya experts Practice your demo in a safe environment
Partner Requirements Current Avaya certification Opportunity with a demo presentation looming
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
30 copy 2014 Avaya Inc Avaya ndash Confidential amp Proprietary Do not duplicate publish or distribute further without the express written permission of Avaya
3Up On Partner Portal
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Get Started Today
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Sign Up Site Global Coverage
US amp Canada Now EU CALA Soon GGM APAC Next
Avaya Connect Support Medal Requirement Expert Specializations
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Quick Examle - Use A Winning Strategy Show How Solution Supports Customer Goals
Demo a simple solution example (scenario)
Verify Validate Review
Use QampA to discover customer needs
Customer leads deeper demos (product)
Scenario Demo
Q amp A
Product Demos
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Next Steps For Partners Start Using 3Up Method
A Winning Demo Strategy rArr Checklists amp Scenarios
Leverage Avaya Demo Resources amp Best Practices
Try New Tips amp Tricks To Improve Your Demos
Register For A 3Up Coaching Session
Pick An Opportunity And Get Started
April 2014 PCC Spring 2014 Conference April 27 ndash May 1 2014 Dallas TX wwwpccamericasorg Twitter PCCAmericas
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
EASE OF DOING BUSINESS FROM OPPORTUNITY TO ORDER
Including One Source Evolution
Susan Taylor Avaya One Source Global Program Manager May 8 2014
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 37
Please Join Us for our One Source monthly Content review
Avaya One Source continues to streamline Avaya channel processes and tools with a roadmap of upcoming improvements Partners and Avaya associates should plan to attend this monthly webcast to gain advance notice of the capabilities that are planned and the impacts these will have on your systems interfaces and workflows Add these monthly webcasts to your calendar May 15 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIzAAOampId=a3j30000000KzgQAAS June 12 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ4AAOampId=a3j30000000KzgQAAS July 17 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ9AAOampId=a3j30000000KzgQAAS May 14 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIVAA4ampId=a3j30000000KzgQAAS June 11 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIaAAOampId=a3j30000000KzgQAAS July 16 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIfAAOampId=a3j30000000KzgQAAS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 38
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
PRODUCT OFFERS
MARKETING PROMOTIONS
B2B WEB SERVICES
PRICING
SYSTEM CHANGES
OTHERhelliphellip
ONE SOURCE ndash GTM Summary Template
bull SINGLE GTM RELEASE CONTENT EACH MONTH OF ALL CHANGES
bull ALL OFFERS NEED TO BE SALESPARTNERDISTRIBUTOR-FRIENDLY AT POINT OF LAUNCH
bull ALIGNMENT TO LIFECYCLE MANAGEMENT CHANGES
bull PROVIDE 60-DAY ADVANCE NOTIFICATION OF CHANGES TO SUPPORT YOUR READINESS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 39
May 2014 Avaya One Source (A1S) Content
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 40
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
Networking to Red for US and Canada Transfer of Networking portfolio from Blue supply chain to Red supply chain
Support for Select Partner Product Codes (SPP) SPP List pricing in OneSource Vendors Suggested Retail Price AVAYA net pricing to Distributor via automated discounting SPP Distributor sell price to Partners can be managed via OneSource Selling Price Admin
EC Admin - Performance improvements in the Price List Admin functionality iePrice List Admin Page Load Selling Price Upload Also Error page enhancements
EC Data - Show friendly error page to external users
MARKETING PROMOTIONS
Transition plan for Marketing promotions Any valid promotion approval generated by the legacy promotion processes will be accepted
for order submittal up to May 30 2014 subject to compliance with approval terms As of June 1 2014 the only acceptable method of submitting a promotion claim (for those
promotions available on One Source MPM) will be for orders with promotional codes and approvals generated by the One Source toolset via the Marketing Promotions Module (MPM)
Details on all available promotions available from the following link
B2B WEB SERVICES
B2B Web Services is a service available to Distributers More information in detailed section of this presentation
Next available window for Distributer activation is June 2014
PRICING
Several Price Increases Decreases and NPI ndash captured in the 60 day (for price increases) and 7 day (for price decreases) price notifications
$001 codes moving to MPG 1Z Canada Fx rate change
May 2014 GTM Content Summary
Kathleen Ryan
Marketing Programs kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
copy 2011 Avaya Inc All rights reserved 42
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up bull All content resides on your web site bullEnhance your site with very rich content for your customers to see including an extensive collections of videos whitepapers and brochures bullCapture leads within the syndicated experience and send them directly to you bullKeep your Avaya product information accurate and current 100 of the time
copy 2013 Avaya Inc All rights reserved 46
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities ndash Lack of Content to Tweet or Post ndash Lack of resources to gather content or to post content ndash Lack of acumen on what to TweetPost or how to TweetPost ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help ndash Consistent delivery of Social Media Content (TweetsPosts)
ndash Content will include Unified Communications Contact Center Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you ndash The Avaya Content Syndication infrastructure will be used to
drive the discussion for you ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 47
Social Media with Avaya Content Syndication ndash What is the program What is Social Media for Avaya Content Syndication (CSP)
ndash Expansion of Avaya CSP to utilize the new Social Media tool ndash Social Media content will be regularly made available to TweetPost to your partners ndash Avaya will ldquoTweetrdquo on your behalf The Tweet will go out from your Twitter account so it will engage your
customers in the conversation ndash Links in the Tweet will drive customers to the Avaya Content Syndication page on YOUR Website ndash Support for Twitter now with LinkedIn and FaceBook in June
Why should Partners use this offer ndash Leverage social media to connect and engage your audience online ndash Serve as a command center for Avaya social media communications ndash Drive access to great content for your customers ndash Greatly increase Social Media traffic ndash Further build your brand identity and enable you to be viewed as a subject matter expert in the social media
environment ndash Enhance your brand by contributing to and learning from conversations your customers are having online ndash Highly cost-effective complement to any marketing strategy (Free) ndash Generate leads through the utilization of the Avaya Content Syndication program
How do you get access ndash To access the Social Media module you as a current Avaya Content Syndication user will need to go into the
system and authorize access The process will take you less than five minutes and you will have immediate access to the tool for FREE As you know the link to the site is wwwavayacomcsp
copy 2013 Avaya Inc All rights reserved 48
Social Media ndash Authorizing Tweets To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet ndash simply check the ldquoPublish to
channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
copy 2011 Avaya Inc All rights reserved
49
New MarketLeaders Branding Kit Fully customizable options
Option 1 (tablecloth plaque pull-up banner) ndash Partner price = $800
Option 2 (cell phone battery chargers) ndash Quantity of 50-100 ndash Partner price will vary by quantity (starting at $670)
50 discount on stocked Branding Kit ndash 3 times 5 banner ndash 11 times 18 desktop banner ndash 9 times 12 and 3 times 5 signs ndash 1-GB USB drive ndash 5 mouse pads ndash 15 executive pens ndash 25 4 times 3 notepads ndash 22 duffle bag ndash 8 table cover
Limited quantities available for Silver Gold and Platinum Kits Partner Price $500 $250
Marketing Reminders
Register for the next Getting Started with Avaya Marketing Webinar to learn all about our Marketing Programs ndash Wednesday May 14th 200 ndash 300 est to learn abouthellip Partner Marketing Central ndash Free ready to use customizable marketing collateral and helpful resources designed to help you drive leads MarketLeaders ndash Affordable turnkey marketing programs to fill your pipeline Content Syndication - Free real time Avaya product information directly to your web site
Links for registrations to come in follow-up email
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns bullSales OFT files
bullTelemarketing scripts bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles bullEvent and Seminar in a Box
bullLead notification and reporting bullEnhanced customization
bullCo-branded banners and landing pages bullEnhanced reporting and analytics
bullCRM Integration bullSocial Media integration bullLibrary search function
bullSite map PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese and some in French Dutch Italian German and
Russian
52
Stay informed about events news and program updates bull ldquoLikerdquo the Avaya MarketLeaders Facebook page
Connect and Share
VISIT wwwavayamarketleaderscom
CALL 855-AVAYA-ML [(855) 282-9265]
EMAIL AvayaMLglgcom
- Slide Number 1
- Slide Number 2
- Slide Number 3
- UCampC
- UCampC
- Vertical Campaign All portfolios
- Customer Experience
- Customer Experience
- Your Action
- Slide Number 10
- Networking Campaigns
- NetworkingQ2 Webinar
- Networking New Campaign
- Small Midmarket BusinessCampaign
- Small Midmarket BusinessNew Campaign
- Small Midmarket Business New Campaign
- Next Steps
- Slide Number 18
- Slide Number 19
- Why we do demoshellip
- What is the real value of a demo
- Not All Demos Are Equal
- Picking The Right Demo
- Some Examples Of Demo Resources
- Matching The Demo To The Sales Cycle
- Matching The Demo To The Sales Cycle
- Slide Number 27
- 3Up Program For Demo Success
- 3Up Demo Coaching
- 3Up On Partner Portal
- Get Started Today
- Sign Up Site
- Quick Examle - Use A Winning Strategy
- Next Steps For Partners
- Slide Number 35
- Slide Number 36
- Please Join Us for our One Source monthly Content review
- ONE SOURCE ndash GTM Summary Template
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Avaya Connect Partner Appreciation KitCustomizable materials available on Partner Marketing Central
- Slide Number 43
- Slide Number 44
- Why should you register for Content Syndication NOW
- Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
- Social Media with Avaya Content Syndication ndash What is the program
- Social Media ndash Authorizing Tweets
- New MarketLeaders Branding Kit
- Marketing Reminders
- Slide Number 51
- Connect and Share
- 13VISIT wwwavayamarketleaderscomCALL 855-AVAYA-ML [(855) 282-9265]EMAIL AvayaMLglgcom
-
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Not All Demos Are Equal Product Demos
Configured functional platform Basic features and functionality
Scenario Demos Product demos + Scripted to highlight differentiators
Advanced Demos Scenario demos + Integrated solutions including 3rd party applications Vertical scenarios
Changing The Language Of
Demos
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Picking The Right Demo Product
Focus on features and functionality Best for product training and RFP response
Scenario Tailored to customer needs and business goals Best for building support with LOB decision makers
Advanced Built to target a specific vertical or business use case Best at showing customer an integrated custom solution
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Some Examples Of Demo Resources Animated PPT
Videos
DemoAvaya
Virtualized Demos
Demo Kits
Lab Demos
EBCCBC
Trials
Increasing Com
plexity
Greater ldquoR
ealismrdquo
Increasing Cost
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Matching The Demo To The Sales Cycle Save more technical or customized demos for later in the sales cycle
Technical Depth
Cus
tom
izat
ion
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Matching The Demo To The Sales Cycle Save more technical or customized demos for later in the sales cycle
Technical Depth
Cus
tom
izat
ion
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Presentation Title
Presenter Name(s) Job Title Date
New Program Launch
27
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Program For Demo Success Sign Up ndash Commit
Plan with your customerpartner Commit to a great demo experience
Set Up ndash Prepare Match the best demo Configure devices and test
Step Up ndash Execute Practice your demo Practice telling your story
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Demo Coaching New Program Concept
Avaya ldquopanel of expertsrdquo will provide specific demo feedback to partners to help them enhance their demo presentation and win the deal
Partner Benefit Get demo feedback from Avaya experts Practice your demo in a safe environment
Partner Requirements Current Avaya certification Opportunity with a demo presentation looming
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
30 copy 2014 Avaya Inc Avaya ndash Confidential amp Proprietary Do not duplicate publish or distribute further without the express written permission of Avaya
3Up On Partner Portal
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Get Started Today
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Sign Up Site Global Coverage
US amp Canada Now EU CALA Soon GGM APAC Next
Avaya Connect Support Medal Requirement Expert Specializations
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Quick Examle - Use A Winning Strategy Show How Solution Supports Customer Goals
Demo a simple solution example (scenario)
Verify Validate Review
Use QampA to discover customer needs
Customer leads deeper demos (product)
Scenario Demo
Q amp A
Product Demos
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Next Steps For Partners Start Using 3Up Method
A Winning Demo Strategy rArr Checklists amp Scenarios
Leverage Avaya Demo Resources amp Best Practices
Try New Tips amp Tricks To Improve Your Demos
Register For A 3Up Coaching Session
Pick An Opportunity And Get Started
April 2014 PCC Spring 2014 Conference April 27 ndash May 1 2014 Dallas TX wwwpccamericasorg Twitter PCCAmericas
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
EASE OF DOING BUSINESS FROM OPPORTUNITY TO ORDER
Including One Source Evolution
Susan Taylor Avaya One Source Global Program Manager May 8 2014
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 37
Please Join Us for our One Source monthly Content review
Avaya One Source continues to streamline Avaya channel processes and tools with a roadmap of upcoming improvements Partners and Avaya associates should plan to attend this monthly webcast to gain advance notice of the capabilities that are planned and the impacts these will have on your systems interfaces and workflows Add these monthly webcasts to your calendar May 15 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIzAAOampId=a3j30000000KzgQAAS June 12 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ4AAOampId=a3j30000000KzgQAAS July 17 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ9AAOampId=a3j30000000KzgQAAS May 14 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIVAA4ampId=a3j30000000KzgQAAS June 11 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIaAAOampId=a3j30000000KzgQAAS July 16 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIfAAOampId=a3j30000000KzgQAAS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 38
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
PRODUCT OFFERS
MARKETING PROMOTIONS
B2B WEB SERVICES
PRICING
SYSTEM CHANGES
OTHERhelliphellip
ONE SOURCE ndash GTM Summary Template
bull SINGLE GTM RELEASE CONTENT EACH MONTH OF ALL CHANGES
bull ALL OFFERS NEED TO BE SALESPARTNERDISTRIBUTOR-FRIENDLY AT POINT OF LAUNCH
bull ALIGNMENT TO LIFECYCLE MANAGEMENT CHANGES
bull PROVIDE 60-DAY ADVANCE NOTIFICATION OF CHANGES TO SUPPORT YOUR READINESS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 39
May 2014 Avaya One Source (A1S) Content
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 40
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
Networking to Red for US and Canada Transfer of Networking portfolio from Blue supply chain to Red supply chain
Support for Select Partner Product Codes (SPP) SPP List pricing in OneSource Vendors Suggested Retail Price AVAYA net pricing to Distributor via automated discounting SPP Distributor sell price to Partners can be managed via OneSource Selling Price Admin
EC Admin - Performance improvements in the Price List Admin functionality iePrice List Admin Page Load Selling Price Upload Also Error page enhancements
EC Data - Show friendly error page to external users
MARKETING PROMOTIONS
Transition plan for Marketing promotions Any valid promotion approval generated by the legacy promotion processes will be accepted
for order submittal up to May 30 2014 subject to compliance with approval terms As of June 1 2014 the only acceptable method of submitting a promotion claim (for those
promotions available on One Source MPM) will be for orders with promotional codes and approvals generated by the One Source toolset via the Marketing Promotions Module (MPM)
Details on all available promotions available from the following link
B2B WEB SERVICES
B2B Web Services is a service available to Distributers More information in detailed section of this presentation
Next available window for Distributer activation is June 2014
PRICING
Several Price Increases Decreases and NPI ndash captured in the 60 day (for price increases) and 7 day (for price decreases) price notifications
$001 codes moving to MPG 1Z Canada Fx rate change
May 2014 GTM Content Summary
Kathleen Ryan
Marketing Programs kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
copy 2011 Avaya Inc All rights reserved 42
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up bull All content resides on your web site bullEnhance your site with very rich content for your customers to see including an extensive collections of videos whitepapers and brochures bullCapture leads within the syndicated experience and send them directly to you bullKeep your Avaya product information accurate and current 100 of the time
copy 2013 Avaya Inc All rights reserved 46
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities ndash Lack of Content to Tweet or Post ndash Lack of resources to gather content or to post content ndash Lack of acumen on what to TweetPost or how to TweetPost ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help ndash Consistent delivery of Social Media Content (TweetsPosts)
ndash Content will include Unified Communications Contact Center Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you ndash The Avaya Content Syndication infrastructure will be used to
drive the discussion for you ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 47
Social Media with Avaya Content Syndication ndash What is the program What is Social Media for Avaya Content Syndication (CSP)
ndash Expansion of Avaya CSP to utilize the new Social Media tool ndash Social Media content will be regularly made available to TweetPost to your partners ndash Avaya will ldquoTweetrdquo on your behalf The Tweet will go out from your Twitter account so it will engage your
customers in the conversation ndash Links in the Tweet will drive customers to the Avaya Content Syndication page on YOUR Website ndash Support for Twitter now with LinkedIn and FaceBook in June
Why should Partners use this offer ndash Leverage social media to connect and engage your audience online ndash Serve as a command center for Avaya social media communications ndash Drive access to great content for your customers ndash Greatly increase Social Media traffic ndash Further build your brand identity and enable you to be viewed as a subject matter expert in the social media
environment ndash Enhance your brand by contributing to and learning from conversations your customers are having online ndash Highly cost-effective complement to any marketing strategy (Free) ndash Generate leads through the utilization of the Avaya Content Syndication program
How do you get access ndash To access the Social Media module you as a current Avaya Content Syndication user will need to go into the
system and authorize access The process will take you less than five minutes and you will have immediate access to the tool for FREE As you know the link to the site is wwwavayacomcsp
copy 2013 Avaya Inc All rights reserved 48
Social Media ndash Authorizing Tweets To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet ndash simply check the ldquoPublish to
channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
copy 2011 Avaya Inc All rights reserved
49
New MarketLeaders Branding Kit Fully customizable options
Option 1 (tablecloth plaque pull-up banner) ndash Partner price = $800
Option 2 (cell phone battery chargers) ndash Quantity of 50-100 ndash Partner price will vary by quantity (starting at $670)
50 discount on stocked Branding Kit ndash 3 times 5 banner ndash 11 times 18 desktop banner ndash 9 times 12 and 3 times 5 signs ndash 1-GB USB drive ndash 5 mouse pads ndash 15 executive pens ndash 25 4 times 3 notepads ndash 22 duffle bag ndash 8 table cover
Limited quantities available for Silver Gold and Platinum Kits Partner Price $500 $250
Marketing Reminders
Register for the next Getting Started with Avaya Marketing Webinar to learn all about our Marketing Programs ndash Wednesday May 14th 200 ndash 300 est to learn abouthellip Partner Marketing Central ndash Free ready to use customizable marketing collateral and helpful resources designed to help you drive leads MarketLeaders ndash Affordable turnkey marketing programs to fill your pipeline Content Syndication - Free real time Avaya product information directly to your web site
Links for registrations to come in follow-up email
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns bullSales OFT files
bullTelemarketing scripts bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles bullEvent and Seminar in a Box
bullLead notification and reporting bullEnhanced customization
bullCo-branded banners and landing pages bullEnhanced reporting and analytics
bullCRM Integration bullSocial Media integration bullLibrary search function
bullSite map PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese and some in French Dutch Italian German and
Russian
52
Stay informed about events news and program updates bull ldquoLikerdquo the Avaya MarketLeaders Facebook page
Connect and Share
VISIT wwwavayamarketleaderscom
CALL 855-AVAYA-ML [(855) 282-9265]
EMAIL AvayaMLglgcom
- Slide Number 1
- Slide Number 2
- Slide Number 3
- UCampC
- UCampC
- Vertical Campaign All portfolios
- Customer Experience
- Customer Experience
- Your Action
- Slide Number 10
- Networking Campaigns
- NetworkingQ2 Webinar
- Networking New Campaign
- Small Midmarket BusinessCampaign
- Small Midmarket BusinessNew Campaign
- Small Midmarket Business New Campaign
- Next Steps
- Slide Number 18
- Slide Number 19
- Why we do demoshellip
- What is the real value of a demo
- Not All Demos Are Equal
- Picking The Right Demo
- Some Examples Of Demo Resources
- Matching The Demo To The Sales Cycle
- Matching The Demo To The Sales Cycle
- Slide Number 27
- 3Up Program For Demo Success
- 3Up Demo Coaching
- 3Up On Partner Portal
- Get Started Today
- Sign Up Site
- Quick Examle - Use A Winning Strategy
- Next Steps For Partners
- Slide Number 35
- Slide Number 36
- Please Join Us for our One Source monthly Content review
- ONE SOURCE ndash GTM Summary Template
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Avaya Connect Partner Appreciation KitCustomizable materials available on Partner Marketing Central
- Slide Number 43
- Slide Number 44
- Why should you register for Content Syndication NOW
- Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
- Social Media with Avaya Content Syndication ndash What is the program
- Social Media ndash Authorizing Tweets
- New MarketLeaders Branding Kit
- Marketing Reminders
- Slide Number 51
- Connect and Share
- 13VISIT wwwavayamarketleaderscomCALL 855-AVAYA-ML [(855) 282-9265]EMAIL AvayaMLglgcom
-
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Picking The Right Demo Product
Focus on features and functionality Best for product training and RFP response
Scenario Tailored to customer needs and business goals Best for building support with LOB decision makers
Advanced Built to target a specific vertical or business use case Best at showing customer an integrated custom solution
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Some Examples Of Demo Resources Animated PPT
Videos
DemoAvaya
Virtualized Demos
Demo Kits
Lab Demos
EBCCBC
Trials
Increasing Com
plexity
Greater ldquoR
ealismrdquo
Increasing Cost
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Matching The Demo To The Sales Cycle Save more technical or customized demos for later in the sales cycle
Technical Depth
Cus
tom
izat
ion
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Matching The Demo To The Sales Cycle Save more technical or customized demos for later in the sales cycle
Technical Depth
Cus
tom
izat
ion
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Presentation Title
Presenter Name(s) Job Title Date
New Program Launch
27
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Program For Demo Success Sign Up ndash Commit
Plan with your customerpartner Commit to a great demo experience
Set Up ndash Prepare Match the best demo Configure devices and test
Step Up ndash Execute Practice your demo Practice telling your story
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Demo Coaching New Program Concept
Avaya ldquopanel of expertsrdquo will provide specific demo feedback to partners to help them enhance their demo presentation and win the deal
Partner Benefit Get demo feedback from Avaya experts Practice your demo in a safe environment
Partner Requirements Current Avaya certification Opportunity with a demo presentation looming
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
30 copy 2014 Avaya Inc Avaya ndash Confidential amp Proprietary Do not duplicate publish or distribute further without the express written permission of Avaya
3Up On Partner Portal
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Get Started Today
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Sign Up Site Global Coverage
US amp Canada Now EU CALA Soon GGM APAC Next
Avaya Connect Support Medal Requirement Expert Specializations
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Quick Examle - Use A Winning Strategy Show How Solution Supports Customer Goals
Demo a simple solution example (scenario)
Verify Validate Review
Use QampA to discover customer needs
Customer leads deeper demos (product)
Scenario Demo
Q amp A
Product Demos
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Next Steps For Partners Start Using 3Up Method
A Winning Demo Strategy rArr Checklists amp Scenarios
Leverage Avaya Demo Resources amp Best Practices
Try New Tips amp Tricks To Improve Your Demos
Register For A 3Up Coaching Session
Pick An Opportunity And Get Started
April 2014 PCC Spring 2014 Conference April 27 ndash May 1 2014 Dallas TX wwwpccamericasorg Twitter PCCAmericas
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
EASE OF DOING BUSINESS FROM OPPORTUNITY TO ORDER
Including One Source Evolution
Susan Taylor Avaya One Source Global Program Manager May 8 2014
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 37
Please Join Us for our One Source monthly Content review
Avaya One Source continues to streamline Avaya channel processes and tools with a roadmap of upcoming improvements Partners and Avaya associates should plan to attend this monthly webcast to gain advance notice of the capabilities that are planned and the impacts these will have on your systems interfaces and workflows Add these monthly webcasts to your calendar May 15 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIzAAOampId=a3j30000000KzgQAAS June 12 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ4AAOampId=a3j30000000KzgQAAS July 17 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ9AAOampId=a3j30000000KzgQAAS May 14 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIVAA4ampId=a3j30000000KzgQAAS June 11 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIaAAOampId=a3j30000000KzgQAAS July 16 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIfAAOampId=a3j30000000KzgQAAS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 38
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
PRODUCT OFFERS
MARKETING PROMOTIONS
B2B WEB SERVICES
PRICING
SYSTEM CHANGES
OTHERhelliphellip
ONE SOURCE ndash GTM Summary Template
bull SINGLE GTM RELEASE CONTENT EACH MONTH OF ALL CHANGES
bull ALL OFFERS NEED TO BE SALESPARTNERDISTRIBUTOR-FRIENDLY AT POINT OF LAUNCH
bull ALIGNMENT TO LIFECYCLE MANAGEMENT CHANGES
bull PROVIDE 60-DAY ADVANCE NOTIFICATION OF CHANGES TO SUPPORT YOUR READINESS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 39
May 2014 Avaya One Source (A1S) Content
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 40
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
Networking to Red for US and Canada Transfer of Networking portfolio from Blue supply chain to Red supply chain
Support for Select Partner Product Codes (SPP) SPP List pricing in OneSource Vendors Suggested Retail Price AVAYA net pricing to Distributor via automated discounting SPP Distributor sell price to Partners can be managed via OneSource Selling Price Admin
EC Admin - Performance improvements in the Price List Admin functionality iePrice List Admin Page Load Selling Price Upload Also Error page enhancements
EC Data - Show friendly error page to external users
MARKETING PROMOTIONS
Transition plan for Marketing promotions Any valid promotion approval generated by the legacy promotion processes will be accepted
for order submittal up to May 30 2014 subject to compliance with approval terms As of June 1 2014 the only acceptable method of submitting a promotion claim (for those
promotions available on One Source MPM) will be for orders with promotional codes and approvals generated by the One Source toolset via the Marketing Promotions Module (MPM)
Details on all available promotions available from the following link
B2B WEB SERVICES
B2B Web Services is a service available to Distributers More information in detailed section of this presentation
Next available window for Distributer activation is June 2014
PRICING
Several Price Increases Decreases and NPI ndash captured in the 60 day (for price increases) and 7 day (for price decreases) price notifications
$001 codes moving to MPG 1Z Canada Fx rate change
May 2014 GTM Content Summary
Kathleen Ryan
Marketing Programs kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
copy 2011 Avaya Inc All rights reserved 42
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up bull All content resides on your web site bullEnhance your site with very rich content for your customers to see including an extensive collections of videos whitepapers and brochures bullCapture leads within the syndicated experience and send them directly to you bullKeep your Avaya product information accurate and current 100 of the time
copy 2013 Avaya Inc All rights reserved 46
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities ndash Lack of Content to Tweet or Post ndash Lack of resources to gather content or to post content ndash Lack of acumen on what to TweetPost or how to TweetPost ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help ndash Consistent delivery of Social Media Content (TweetsPosts)
ndash Content will include Unified Communications Contact Center Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you ndash The Avaya Content Syndication infrastructure will be used to
drive the discussion for you ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 47
Social Media with Avaya Content Syndication ndash What is the program What is Social Media for Avaya Content Syndication (CSP)
ndash Expansion of Avaya CSP to utilize the new Social Media tool ndash Social Media content will be regularly made available to TweetPost to your partners ndash Avaya will ldquoTweetrdquo on your behalf The Tweet will go out from your Twitter account so it will engage your
customers in the conversation ndash Links in the Tweet will drive customers to the Avaya Content Syndication page on YOUR Website ndash Support for Twitter now with LinkedIn and FaceBook in June
Why should Partners use this offer ndash Leverage social media to connect and engage your audience online ndash Serve as a command center for Avaya social media communications ndash Drive access to great content for your customers ndash Greatly increase Social Media traffic ndash Further build your brand identity and enable you to be viewed as a subject matter expert in the social media
environment ndash Enhance your brand by contributing to and learning from conversations your customers are having online ndash Highly cost-effective complement to any marketing strategy (Free) ndash Generate leads through the utilization of the Avaya Content Syndication program
How do you get access ndash To access the Social Media module you as a current Avaya Content Syndication user will need to go into the
system and authorize access The process will take you less than five minutes and you will have immediate access to the tool for FREE As you know the link to the site is wwwavayacomcsp
copy 2013 Avaya Inc All rights reserved 48
Social Media ndash Authorizing Tweets To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet ndash simply check the ldquoPublish to
channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
copy 2011 Avaya Inc All rights reserved
49
New MarketLeaders Branding Kit Fully customizable options
Option 1 (tablecloth plaque pull-up banner) ndash Partner price = $800
Option 2 (cell phone battery chargers) ndash Quantity of 50-100 ndash Partner price will vary by quantity (starting at $670)
50 discount on stocked Branding Kit ndash 3 times 5 banner ndash 11 times 18 desktop banner ndash 9 times 12 and 3 times 5 signs ndash 1-GB USB drive ndash 5 mouse pads ndash 15 executive pens ndash 25 4 times 3 notepads ndash 22 duffle bag ndash 8 table cover
Limited quantities available for Silver Gold and Platinum Kits Partner Price $500 $250
Marketing Reminders
Register for the next Getting Started with Avaya Marketing Webinar to learn all about our Marketing Programs ndash Wednesday May 14th 200 ndash 300 est to learn abouthellip Partner Marketing Central ndash Free ready to use customizable marketing collateral and helpful resources designed to help you drive leads MarketLeaders ndash Affordable turnkey marketing programs to fill your pipeline Content Syndication - Free real time Avaya product information directly to your web site
Links for registrations to come in follow-up email
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns bullSales OFT files
bullTelemarketing scripts bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles bullEvent and Seminar in a Box
bullLead notification and reporting bullEnhanced customization
bullCo-branded banners and landing pages bullEnhanced reporting and analytics
bullCRM Integration bullSocial Media integration bullLibrary search function
bullSite map PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese and some in French Dutch Italian German and
Russian
52
Stay informed about events news and program updates bull ldquoLikerdquo the Avaya MarketLeaders Facebook page
Connect and Share
VISIT wwwavayamarketleaderscom
CALL 855-AVAYA-ML [(855) 282-9265]
EMAIL AvayaMLglgcom
- Slide Number 1
- Slide Number 2
- Slide Number 3
- UCampC
- UCampC
- Vertical Campaign All portfolios
- Customer Experience
- Customer Experience
- Your Action
- Slide Number 10
- Networking Campaigns
- NetworkingQ2 Webinar
- Networking New Campaign
- Small Midmarket BusinessCampaign
- Small Midmarket BusinessNew Campaign
- Small Midmarket Business New Campaign
- Next Steps
- Slide Number 18
- Slide Number 19
- Why we do demoshellip
- What is the real value of a demo
- Not All Demos Are Equal
- Picking The Right Demo
- Some Examples Of Demo Resources
- Matching The Demo To The Sales Cycle
- Matching The Demo To The Sales Cycle
- Slide Number 27
- 3Up Program For Demo Success
- 3Up Demo Coaching
- 3Up On Partner Portal
- Get Started Today
- Sign Up Site
- Quick Examle - Use A Winning Strategy
- Next Steps For Partners
- Slide Number 35
- Slide Number 36
- Please Join Us for our One Source monthly Content review
- ONE SOURCE ndash GTM Summary Template
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Avaya Connect Partner Appreciation KitCustomizable materials available on Partner Marketing Central
- Slide Number 43
- Slide Number 44
- Why should you register for Content Syndication NOW
- Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
- Social Media with Avaya Content Syndication ndash What is the program
- Social Media ndash Authorizing Tweets
- New MarketLeaders Branding Kit
- Marketing Reminders
- Slide Number 51
- Connect and Share
- 13VISIT wwwavayamarketleaderscomCALL 855-AVAYA-ML [(855) 282-9265]EMAIL AvayaMLglgcom
-
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Some Examples Of Demo Resources Animated PPT
Videos
DemoAvaya
Virtualized Demos
Demo Kits
Lab Demos
EBCCBC
Trials
Increasing Com
plexity
Greater ldquoR
ealismrdquo
Increasing Cost
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Matching The Demo To The Sales Cycle Save more technical or customized demos for later in the sales cycle
Technical Depth
Cus
tom
izat
ion
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Matching The Demo To The Sales Cycle Save more technical or customized demos for later in the sales cycle
Technical Depth
Cus
tom
izat
ion
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Presentation Title
Presenter Name(s) Job Title Date
New Program Launch
27
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Program For Demo Success Sign Up ndash Commit
Plan with your customerpartner Commit to a great demo experience
Set Up ndash Prepare Match the best demo Configure devices and test
Step Up ndash Execute Practice your demo Practice telling your story
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Demo Coaching New Program Concept
Avaya ldquopanel of expertsrdquo will provide specific demo feedback to partners to help them enhance their demo presentation and win the deal
Partner Benefit Get demo feedback from Avaya experts Practice your demo in a safe environment
Partner Requirements Current Avaya certification Opportunity with a demo presentation looming
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
30 copy 2014 Avaya Inc Avaya ndash Confidential amp Proprietary Do not duplicate publish or distribute further without the express written permission of Avaya
3Up On Partner Portal
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Get Started Today
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Sign Up Site Global Coverage
US amp Canada Now EU CALA Soon GGM APAC Next
Avaya Connect Support Medal Requirement Expert Specializations
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Quick Examle - Use A Winning Strategy Show How Solution Supports Customer Goals
Demo a simple solution example (scenario)
Verify Validate Review
Use QampA to discover customer needs
Customer leads deeper demos (product)
Scenario Demo
Q amp A
Product Demos
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Next Steps For Partners Start Using 3Up Method
A Winning Demo Strategy rArr Checklists amp Scenarios
Leverage Avaya Demo Resources amp Best Practices
Try New Tips amp Tricks To Improve Your Demos
Register For A 3Up Coaching Session
Pick An Opportunity And Get Started
April 2014 PCC Spring 2014 Conference April 27 ndash May 1 2014 Dallas TX wwwpccamericasorg Twitter PCCAmericas
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
EASE OF DOING BUSINESS FROM OPPORTUNITY TO ORDER
Including One Source Evolution
Susan Taylor Avaya One Source Global Program Manager May 8 2014
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 37
Please Join Us for our One Source monthly Content review
Avaya One Source continues to streamline Avaya channel processes and tools with a roadmap of upcoming improvements Partners and Avaya associates should plan to attend this monthly webcast to gain advance notice of the capabilities that are planned and the impacts these will have on your systems interfaces and workflows Add these monthly webcasts to your calendar May 15 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIzAAOampId=a3j30000000KzgQAAS June 12 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ4AAOampId=a3j30000000KzgQAAS July 17 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ9AAOampId=a3j30000000KzgQAAS May 14 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIVAA4ampId=a3j30000000KzgQAAS June 11 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIaAAOampId=a3j30000000KzgQAAS July 16 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIfAAOampId=a3j30000000KzgQAAS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 38
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
PRODUCT OFFERS
MARKETING PROMOTIONS
B2B WEB SERVICES
PRICING
SYSTEM CHANGES
OTHERhelliphellip
ONE SOURCE ndash GTM Summary Template
bull SINGLE GTM RELEASE CONTENT EACH MONTH OF ALL CHANGES
bull ALL OFFERS NEED TO BE SALESPARTNERDISTRIBUTOR-FRIENDLY AT POINT OF LAUNCH
bull ALIGNMENT TO LIFECYCLE MANAGEMENT CHANGES
bull PROVIDE 60-DAY ADVANCE NOTIFICATION OF CHANGES TO SUPPORT YOUR READINESS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 39
May 2014 Avaya One Source (A1S) Content
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 40
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
Networking to Red for US and Canada Transfer of Networking portfolio from Blue supply chain to Red supply chain
Support for Select Partner Product Codes (SPP) SPP List pricing in OneSource Vendors Suggested Retail Price AVAYA net pricing to Distributor via automated discounting SPP Distributor sell price to Partners can be managed via OneSource Selling Price Admin
EC Admin - Performance improvements in the Price List Admin functionality iePrice List Admin Page Load Selling Price Upload Also Error page enhancements
EC Data - Show friendly error page to external users
MARKETING PROMOTIONS
Transition plan for Marketing promotions Any valid promotion approval generated by the legacy promotion processes will be accepted
for order submittal up to May 30 2014 subject to compliance with approval terms As of June 1 2014 the only acceptable method of submitting a promotion claim (for those
promotions available on One Source MPM) will be for orders with promotional codes and approvals generated by the One Source toolset via the Marketing Promotions Module (MPM)
Details on all available promotions available from the following link
B2B WEB SERVICES
B2B Web Services is a service available to Distributers More information in detailed section of this presentation
Next available window for Distributer activation is June 2014
PRICING
Several Price Increases Decreases and NPI ndash captured in the 60 day (for price increases) and 7 day (for price decreases) price notifications
$001 codes moving to MPG 1Z Canada Fx rate change
May 2014 GTM Content Summary
Kathleen Ryan
Marketing Programs kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
copy 2011 Avaya Inc All rights reserved 42
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up bull All content resides on your web site bullEnhance your site with very rich content for your customers to see including an extensive collections of videos whitepapers and brochures bullCapture leads within the syndicated experience and send them directly to you bullKeep your Avaya product information accurate and current 100 of the time
copy 2013 Avaya Inc All rights reserved 46
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities ndash Lack of Content to Tweet or Post ndash Lack of resources to gather content or to post content ndash Lack of acumen on what to TweetPost or how to TweetPost ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help ndash Consistent delivery of Social Media Content (TweetsPosts)
ndash Content will include Unified Communications Contact Center Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you ndash The Avaya Content Syndication infrastructure will be used to
drive the discussion for you ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 47
Social Media with Avaya Content Syndication ndash What is the program What is Social Media for Avaya Content Syndication (CSP)
ndash Expansion of Avaya CSP to utilize the new Social Media tool ndash Social Media content will be regularly made available to TweetPost to your partners ndash Avaya will ldquoTweetrdquo on your behalf The Tweet will go out from your Twitter account so it will engage your
customers in the conversation ndash Links in the Tweet will drive customers to the Avaya Content Syndication page on YOUR Website ndash Support for Twitter now with LinkedIn and FaceBook in June
Why should Partners use this offer ndash Leverage social media to connect and engage your audience online ndash Serve as a command center for Avaya social media communications ndash Drive access to great content for your customers ndash Greatly increase Social Media traffic ndash Further build your brand identity and enable you to be viewed as a subject matter expert in the social media
environment ndash Enhance your brand by contributing to and learning from conversations your customers are having online ndash Highly cost-effective complement to any marketing strategy (Free) ndash Generate leads through the utilization of the Avaya Content Syndication program
How do you get access ndash To access the Social Media module you as a current Avaya Content Syndication user will need to go into the
system and authorize access The process will take you less than five minutes and you will have immediate access to the tool for FREE As you know the link to the site is wwwavayacomcsp
copy 2013 Avaya Inc All rights reserved 48
Social Media ndash Authorizing Tweets To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet ndash simply check the ldquoPublish to
channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
copy 2011 Avaya Inc All rights reserved
49
New MarketLeaders Branding Kit Fully customizable options
Option 1 (tablecloth plaque pull-up banner) ndash Partner price = $800
Option 2 (cell phone battery chargers) ndash Quantity of 50-100 ndash Partner price will vary by quantity (starting at $670)
50 discount on stocked Branding Kit ndash 3 times 5 banner ndash 11 times 18 desktop banner ndash 9 times 12 and 3 times 5 signs ndash 1-GB USB drive ndash 5 mouse pads ndash 15 executive pens ndash 25 4 times 3 notepads ndash 22 duffle bag ndash 8 table cover
Limited quantities available for Silver Gold and Platinum Kits Partner Price $500 $250
Marketing Reminders
Register for the next Getting Started with Avaya Marketing Webinar to learn all about our Marketing Programs ndash Wednesday May 14th 200 ndash 300 est to learn abouthellip Partner Marketing Central ndash Free ready to use customizable marketing collateral and helpful resources designed to help you drive leads MarketLeaders ndash Affordable turnkey marketing programs to fill your pipeline Content Syndication - Free real time Avaya product information directly to your web site
Links for registrations to come in follow-up email
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns bullSales OFT files
bullTelemarketing scripts bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles bullEvent and Seminar in a Box
bullLead notification and reporting bullEnhanced customization
bullCo-branded banners and landing pages bullEnhanced reporting and analytics
bullCRM Integration bullSocial Media integration bullLibrary search function
bullSite map PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese and some in French Dutch Italian German and
Russian
52
Stay informed about events news and program updates bull ldquoLikerdquo the Avaya MarketLeaders Facebook page
Connect and Share
VISIT wwwavayamarketleaderscom
CALL 855-AVAYA-ML [(855) 282-9265]
EMAIL AvayaMLglgcom
- Slide Number 1
- Slide Number 2
- Slide Number 3
- UCampC
- UCampC
- Vertical Campaign All portfolios
- Customer Experience
- Customer Experience
- Your Action
- Slide Number 10
- Networking Campaigns
- NetworkingQ2 Webinar
- Networking New Campaign
- Small Midmarket BusinessCampaign
- Small Midmarket BusinessNew Campaign
- Small Midmarket Business New Campaign
- Next Steps
- Slide Number 18
- Slide Number 19
- Why we do demoshellip
- What is the real value of a demo
- Not All Demos Are Equal
- Picking The Right Demo
- Some Examples Of Demo Resources
- Matching The Demo To The Sales Cycle
- Matching The Demo To The Sales Cycle
- Slide Number 27
- 3Up Program For Demo Success
- 3Up Demo Coaching
- 3Up On Partner Portal
- Get Started Today
- Sign Up Site
- Quick Examle - Use A Winning Strategy
- Next Steps For Partners
- Slide Number 35
- Slide Number 36
- Please Join Us for our One Source monthly Content review
- ONE SOURCE ndash GTM Summary Template
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Avaya Connect Partner Appreciation KitCustomizable materials available on Partner Marketing Central
- Slide Number 43
- Slide Number 44
- Why should you register for Content Syndication NOW
- Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
- Social Media with Avaya Content Syndication ndash What is the program
- Social Media ndash Authorizing Tweets
- New MarketLeaders Branding Kit
- Marketing Reminders
- Slide Number 51
- Connect and Share
- 13VISIT wwwavayamarketleaderscomCALL 855-AVAYA-ML [(855) 282-9265]EMAIL AvayaMLglgcom
-
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Matching The Demo To The Sales Cycle Save more technical or customized demos for later in the sales cycle
Technical Depth
Cus
tom
izat
ion
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Matching The Demo To The Sales Cycle Save more technical or customized demos for later in the sales cycle
Technical Depth
Cus
tom
izat
ion
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Presentation Title
Presenter Name(s) Job Title Date
New Program Launch
27
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Program For Demo Success Sign Up ndash Commit
Plan with your customerpartner Commit to a great demo experience
Set Up ndash Prepare Match the best demo Configure devices and test
Step Up ndash Execute Practice your demo Practice telling your story
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Demo Coaching New Program Concept
Avaya ldquopanel of expertsrdquo will provide specific demo feedback to partners to help them enhance their demo presentation and win the deal
Partner Benefit Get demo feedback from Avaya experts Practice your demo in a safe environment
Partner Requirements Current Avaya certification Opportunity with a demo presentation looming
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
30 copy 2014 Avaya Inc Avaya ndash Confidential amp Proprietary Do not duplicate publish or distribute further without the express written permission of Avaya
3Up On Partner Portal
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Get Started Today
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Sign Up Site Global Coverage
US amp Canada Now EU CALA Soon GGM APAC Next
Avaya Connect Support Medal Requirement Expert Specializations
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Quick Examle - Use A Winning Strategy Show How Solution Supports Customer Goals
Demo a simple solution example (scenario)
Verify Validate Review
Use QampA to discover customer needs
Customer leads deeper demos (product)
Scenario Demo
Q amp A
Product Demos
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Next Steps For Partners Start Using 3Up Method
A Winning Demo Strategy rArr Checklists amp Scenarios
Leverage Avaya Demo Resources amp Best Practices
Try New Tips amp Tricks To Improve Your Demos
Register For A 3Up Coaching Session
Pick An Opportunity And Get Started
April 2014 PCC Spring 2014 Conference April 27 ndash May 1 2014 Dallas TX wwwpccamericasorg Twitter PCCAmericas
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
EASE OF DOING BUSINESS FROM OPPORTUNITY TO ORDER
Including One Source Evolution
Susan Taylor Avaya One Source Global Program Manager May 8 2014
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 37
Please Join Us for our One Source monthly Content review
Avaya One Source continues to streamline Avaya channel processes and tools with a roadmap of upcoming improvements Partners and Avaya associates should plan to attend this monthly webcast to gain advance notice of the capabilities that are planned and the impacts these will have on your systems interfaces and workflows Add these monthly webcasts to your calendar May 15 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIzAAOampId=a3j30000000KzgQAAS June 12 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ4AAOampId=a3j30000000KzgQAAS July 17 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ9AAOampId=a3j30000000KzgQAAS May 14 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIVAA4ampId=a3j30000000KzgQAAS June 11 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIaAAOampId=a3j30000000KzgQAAS July 16 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIfAAOampId=a3j30000000KzgQAAS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 38
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
PRODUCT OFFERS
MARKETING PROMOTIONS
B2B WEB SERVICES
PRICING
SYSTEM CHANGES
OTHERhelliphellip
ONE SOURCE ndash GTM Summary Template
bull SINGLE GTM RELEASE CONTENT EACH MONTH OF ALL CHANGES
bull ALL OFFERS NEED TO BE SALESPARTNERDISTRIBUTOR-FRIENDLY AT POINT OF LAUNCH
bull ALIGNMENT TO LIFECYCLE MANAGEMENT CHANGES
bull PROVIDE 60-DAY ADVANCE NOTIFICATION OF CHANGES TO SUPPORT YOUR READINESS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 39
May 2014 Avaya One Source (A1S) Content
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 40
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
Networking to Red for US and Canada Transfer of Networking portfolio from Blue supply chain to Red supply chain
Support for Select Partner Product Codes (SPP) SPP List pricing in OneSource Vendors Suggested Retail Price AVAYA net pricing to Distributor via automated discounting SPP Distributor sell price to Partners can be managed via OneSource Selling Price Admin
EC Admin - Performance improvements in the Price List Admin functionality iePrice List Admin Page Load Selling Price Upload Also Error page enhancements
EC Data - Show friendly error page to external users
MARKETING PROMOTIONS
Transition plan for Marketing promotions Any valid promotion approval generated by the legacy promotion processes will be accepted
for order submittal up to May 30 2014 subject to compliance with approval terms As of June 1 2014 the only acceptable method of submitting a promotion claim (for those
promotions available on One Source MPM) will be for orders with promotional codes and approvals generated by the One Source toolset via the Marketing Promotions Module (MPM)
Details on all available promotions available from the following link
B2B WEB SERVICES
B2B Web Services is a service available to Distributers More information in detailed section of this presentation
Next available window for Distributer activation is June 2014
PRICING
Several Price Increases Decreases and NPI ndash captured in the 60 day (for price increases) and 7 day (for price decreases) price notifications
$001 codes moving to MPG 1Z Canada Fx rate change
May 2014 GTM Content Summary
Kathleen Ryan
Marketing Programs kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
copy 2011 Avaya Inc All rights reserved 42
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up bull All content resides on your web site bullEnhance your site with very rich content for your customers to see including an extensive collections of videos whitepapers and brochures bullCapture leads within the syndicated experience and send them directly to you bullKeep your Avaya product information accurate and current 100 of the time
copy 2013 Avaya Inc All rights reserved 46
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities ndash Lack of Content to Tweet or Post ndash Lack of resources to gather content or to post content ndash Lack of acumen on what to TweetPost or how to TweetPost ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help ndash Consistent delivery of Social Media Content (TweetsPosts)
ndash Content will include Unified Communications Contact Center Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you ndash The Avaya Content Syndication infrastructure will be used to
drive the discussion for you ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 47
Social Media with Avaya Content Syndication ndash What is the program What is Social Media for Avaya Content Syndication (CSP)
ndash Expansion of Avaya CSP to utilize the new Social Media tool ndash Social Media content will be regularly made available to TweetPost to your partners ndash Avaya will ldquoTweetrdquo on your behalf The Tweet will go out from your Twitter account so it will engage your
customers in the conversation ndash Links in the Tweet will drive customers to the Avaya Content Syndication page on YOUR Website ndash Support for Twitter now with LinkedIn and FaceBook in June
Why should Partners use this offer ndash Leverage social media to connect and engage your audience online ndash Serve as a command center for Avaya social media communications ndash Drive access to great content for your customers ndash Greatly increase Social Media traffic ndash Further build your brand identity and enable you to be viewed as a subject matter expert in the social media
environment ndash Enhance your brand by contributing to and learning from conversations your customers are having online ndash Highly cost-effective complement to any marketing strategy (Free) ndash Generate leads through the utilization of the Avaya Content Syndication program
How do you get access ndash To access the Social Media module you as a current Avaya Content Syndication user will need to go into the
system and authorize access The process will take you less than five minutes and you will have immediate access to the tool for FREE As you know the link to the site is wwwavayacomcsp
copy 2013 Avaya Inc All rights reserved 48
Social Media ndash Authorizing Tweets To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet ndash simply check the ldquoPublish to
channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
copy 2011 Avaya Inc All rights reserved
49
New MarketLeaders Branding Kit Fully customizable options
Option 1 (tablecloth plaque pull-up banner) ndash Partner price = $800
Option 2 (cell phone battery chargers) ndash Quantity of 50-100 ndash Partner price will vary by quantity (starting at $670)
50 discount on stocked Branding Kit ndash 3 times 5 banner ndash 11 times 18 desktop banner ndash 9 times 12 and 3 times 5 signs ndash 1-GB USB drive ndash 5 mouse pads ndash 15 executive pens ndash 25 4 times 3 notepads ndash 22 duffle bag ndash 8 table cover
Limited quantities available for Silver Gold and Platinum Kits Partner Price $500 $250
Marketing Reminders
Register for the next Getting Started with Avaya Marketing Webinar to learn all about our Marketing Programs ndash Wednesday May 14th 200 ndash 300 est to learn abouthellip Partner Marketing Central ndash Free ready to use customizable marketing collateral and helpful resources designed to help you drive leads MarketLeaders ndash Affordable turnkey marketing programs to fill your pipeline Content Syndication - Free real time Avaya product information directly to your web site
Links for registrations to come in follow-up email
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns bullSales OFT files
bullTelemarketing scripts bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles bullEvent and Seminar in a Box
bullLead notification and reporting bullEnhanced customization
bullCo-branded banners and landing pages bullEnhanced reporting and analytics
bullCRM Integration bullSocial Media integration bullLibrary search function
bullSite map PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese and some in French Dutch Italian German and
Russian
52
Stay informed about events news and program updates bull ldquoLikerdquo the Avaya MarketLeaders Facebook page
Connect and Share
VISIT wwwavayamarketleaderscom
CALL 855-AVAYA-ML [(855) 282-9265]
EMAIL AvayaMLglgcom
- Slide Number 1
- Slide Number 2
- Slide Number 3
- UCampC
- UCampC
- Vertical Campaign All portfolios
- Customer Experience
- Customer Experience
- Your Action
- Slide Number 10
- Networking Campaigns
- NetworkingQ2 Webinar
- Networking New Campaign
- Small Midmarket BusinessCampaign
- Small Midmarket BusinessNew Campaign
- Small Midmarket Business New Campaign
- Next Steps
- Slide Number 18
- Slide Number 19
- Why we do demoshellip
- What is the real value of a demo
- Not All Demos Are Equal
- Picking The Right Demo
- Some Examples Of Demo Resources
- Matching The Demo To The Sales Cycle
- Matching The Demo To The Sales Cycle
- Slide Number 27
- 3Up Program For Demo Success
- 3Up Demo Coaching
- 3Up On Partner Portal
- Get Started Today
- Sign Up Site
- Quick Examle - Use A Winning Strategy
- Next Steps For Partners
- Slide Number 35
- Slide Number 36
- Please Join Us for our One Source monthly Content review
- ONE SOURCE ndash GTM Summary Template
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Avaya Connect Partner Appreciation KitCustomizable materials available on Partner Marketing Central
- Slide Number 43
- Slide Number 44
- Why should you register for Content Syndication NOW
- Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
- Social Media with Avaya Content Syndication ndash What is the program
- Social Media ndash Authorizing Tweets
- New MarketLeaders Branding Kit
- Marketing Reminders
- Slide Number 51
- Connect and Share
- 13VISIT wwwavayamarketleaderscomCALL 855-AVAYA-ML [(855) 282-9265]EMAIL AvayaMLglgcom
-
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Matching The Demo To The Sales Cycle Save more technical or customized demos for later in the sales cycle
Technical Depth
Cus
tom
izat
ion
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Presentation Title
Presenter Name(s) Job Title Date
New Program Launch
27
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Program For Demo Success Sign Up ndash Commit
Plan with your customerpartner Commit to a great demo experience
Set Up ndash Prepare Match the best demo Configure devices and test
Step Up ndash Execute Practice your demo Practice telling your story
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Demo Coaching New Program Concept
Avaya ldquopanel of expertsrdquo will provide specific demo feedback to partners to help them enhance their demo presentation and win the deal
Partner Benefit Get demo feedback from Avaya experts Practice your demo in a safe environment
Partner Requirements Current Avaya certification Opportunity with a demo presentation looming
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
30 copy 2014 Avaya Inc Avaya ndash Confidential amp Proprietary Do not duplicate publish or distribute further without the express written permission of Avaya
3Up On Partner Portal
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Get Started Today
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Sign Up Site Global Coverage
US amp Canada Now EU CALA Soon GGM APAC Next
Avaya Connect Support Medal Requirement Expert Specializations
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Quick Examle - Use A Winning Strategy Show How Solution Supports Customer Goals
Demo a simple solution example (scenario)
Verify Validate Review
Use QampA to discover customer needs
Customer leads deeper demos (product)
Scenario Demo
Q amp A
Product Demos
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Next Steps For Partners Start Using 3Up Method
A Winning Demo Strategy rArr Checklists amp Scenarios
Leverage Avaya Demo Resources amp Best Practices
Try New Tips amp Tricks To Improve Your Demos
Register For A 3Up Coaching Session
Pick An Opportunity And Get Started
April 2014 PCC Spring 2014 Conference April 27 ndash May 1 2014 Dallas TX wwwpccamericasorg Twitter PCCAmericas
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
EASE OF DOING BUSINESS FROM OPPORTUNITY TO ORDER
Including One Source Evolution
Susan Taylor Avaya One Source Global Program Manager May 8 2014
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 37
Please Join Us for our One Source monthly Content review
Avaya One Source continues to streamline Avaya channel processes and tools with a roadmap of upcoming improvements Partners and Avaya associates should plan to attend this monthly webcast to gain advance notice of the capabilities that are planned and the impacts these will have on your systems interfaces and workflows Add these monthly webcasts to your calendar May 15 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIzAAOampId=a3j30000000KzgQAAS June 12 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ4AAOampId=a3j30000000KzgQAAS July 17 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ9AAOampId=a3j30000000KzgQAAS May 14 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIVAA4ampId=a3j30000000KzgQAAS June 11 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIaAAOampId=a3j30000000KzgQAAS July 16 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIfAAOampId=a3j30000000KzgQAAS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 38
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
PRODUCT OFFERS
MARKETING PROMOTIONS
B2B WEB SERVICES
PRICING
SYSTEM CHANGES
OTHERhelliphellip
ONE SOURCE ndash GTM Summary Template
bull SINGLE GTM RELEASE CONTENT EACH MONTH OF ALL CHANGES
bull ALL OFFERS NEED TO BE SALESPARTNERDISTRIBUTOR-FRIENDLY AT POINT OF LAUNCH
bull ALIGNMENT TO LIFECYCLE MANAGEMENT CHANGES
bull PROVIDE 60-DAY ADVANCE NOTIFICATION OF CHANGES TO SUPPORT YOUR READINESS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 39
May 2014 Avaya One Source (A1S) Content
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 40
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
Networking to Red for US and Canada Transfer of Networking portfolio from Blue supply chain to Red supply chain
Support for Select Partner Product Codes (SPP) SPP List pricing in OneSource Vendors Suggested Retail Price AVAYA net pricing to Distributor via automated discounting SPP Distributor sell price to Partners can be managed via OneSource Selling Price Admin
EC Admin - Performance improvements in the Price List Admin functionality iePrice List Admin Page Load Selling Price Upload Also Error page enhancements
EC Data - Show friendly error page to external users
MARKETING PROMOTIONS
Transition plan for Marketing promotions Any valid promotion approval generated by the legacy promotion processes will be accepted
for order submittal up to May 30 2014 subject to compliance with approval terms As of June 1 2014 the only acceptable method of submitting a promotion claim (for those
promotions available on One Source MPM) will be for orders with promotional codes and approvals generated by the One Source toolset via the Marketing Promotions Module (MPM)
Details on all available promotions available from the following link
B2B WEB SERVICES
B2B Web Services is a service available to Distributers More information in detailed section of this presentation
Next available window for Distributer activation is June 2014
PRICING
Several Price Increases Decreases and NPI ndash captured in the 60 day (for price increases) and 7 day (for price decreases) price notifications
$001 codes moving to MPG 1Z Canada Fx rate change
May 2014 GTM Content Summary
Kathleen Ryan
Marketing Programs kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
copy 2011 Avaya Inc All rights reserved 42
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up bull All content resides on your web site bullEnhance your site with very rich content for your customers to see including an extensive collections of videos whitepapers and brochures bullCapture leads within the syndicated experience and send them directly to you bullKeep your Avaya product information accurate and current 100 of the time
copy 2013 Avaya Inc All rights reserved 46
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities ndash Lack of Content to Tweet or Post ndash Lack of resources to gather content or to post content ndash Lack of acumen on what to TweetPost or how to TweetPost ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help ndash Consistent delivery of Social Media Content (TweetsPosts)
ndash Content will include Unified Communications Contact Center Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you ndash The Avaya Content Syndication infrastructure will be used to
drive the discussion for you ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 47
Social Media with Avaya Content Syndication ndash What is the program What is Social Media for Avaya Content Syndication (CSP)
ndash Expansion of Avaya CSP to utilize the new Social Media tool ndash Social Media content will be regularly made available to TweetPost to your partners ndash Avaya will ldquoTweetrdquo on your behalf The Tweet will go out from your Twitter account so it will engage your
customers in the conversation ndash Links in the Tweet will drive customers to the Avaya Content Syndication page on YOUR Website ndash Support for Twitter now with LinkedIn and FaceBook in June
Why should Partners use this offer ndash Leverage social media to connect and engage your audience online ndash Serve as a command center for Avaya social media communications ndash Drive access to great content for your customers ndash Greatly increase Social Media traffic ndash Further build your brand identity and enable you to be viewed as a subject matter expert in the social media
environment ndash Enhance your brand by contributing to and learning from conversations your customers are having online ndash Highly cost-effective complement to any marketing strategy (Free) ndash Generate leads through the utilization of the Avaya Content Syndication program
How do you get access ndash To access the Social Media module you as a current Avaya Content Syndication user will need to go into the
system and authorize access The process will take you less than five minutes and you will have immediate access to the tool for FREE As you know the link to the site is wwwavayacomcsp
copy 2013 Avaya Inc All rights reserved 48
Social Media ndash Authorizing Tweets To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet ndash simply check the ldquoPublish to
channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
copy 2011 Avaya Inc All rights reserved
49
New MarketLeaders Branding Kit Fully customizable options
Option 1 (tablecloth plaque pull-up banner) ndash Partner price = $800
Option 2 (cell phone battery chargers) ndash Quantity of 50-100 ndash Partner price will vary by quantity (starting at $670)
50 discount on stocked Branding Kit ndash 3 times 5 banner ndash 11 times 18 desktop banner ndash 9 times 12 and 3 times 5 signs ndash 1-GB USB drive ndash 5 mouse pads ndash 15 executive pens ndash 25 4 times 3 notepads ndash 22 duffle bag ndash 8 table cover
Limited quantities available for Silver Gold and Platinum Kits Partner Price $500 $250
Marketing Reminders
Register for the next Getting Started with Avaya Marketing Webinar to learn all about our Marketing Programs ndash Wednesday May 14th 200 ndash 300 est to learn abouthellip Partner Marketing Central ndash Free ready to use customizable marketing collateral and helpful resources designed to help you drive leads MarketLeaders ndash Affordable turnkey marketing programs to fill your pipeline Content Syndication - Free real time Avaya product information directly to your web site
Links for registrations to come in follow-up email
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns bullSales OFT files
bullTelemarketing scripts bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles bullEvent and Seminar in a Box
bullLead notification and reporting bullEnhanced customization
bullCo-branded banners and landing pages bullEnhanced reporting and analytics
bullCRM Integration bullSocial Media integration bullLibrary search function
bullSite map PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese and some in French Dutch Italian German and
Russian
52
Stay informed about events news and program updates bull ldquoLikerdquo the Avaya MarketLeaders Facebook page
Connect and Share
VISIT wwwavayamarketleaderscom
CALL 855-AVAYA-ML [(855) 282-9265]
EMAIL AvayaMLglgcom
- Slide Number 1
- Slide Number 2
- Slide Number 3
- UCampC
- UCampC
- Vertical Campaign All portfolios
- Customer Experience
- Customer Experience
- Your Action
- Slide Number 10
- Networking Campaigns
- NetworkingQ2 Webinar
- Networking New Campaign
- Small Midmarket BusinessCampaign
- Small Midmarket BusinessNew Campaign
- Small Midmarket Business New Campaign
- Next Steps
- Slide Number 18
- Slide Number 19
- Why we do demoshellip
- What is the real value of a demo
- Not All Demos Are Equal
- Picking The Right Demo
- Some Examples Of Demo Resources
- Matching The Demo To The Sales Cycle
- Matching The Demo To The Sales Cycle
- Slide Number 27
- 3Up Program For Demo Success
- 3Up Demo Coaching
- 3Up On Partner Portal
- Get Started Today
- Sign Up Site
- Quick Examle - Use A Winning Strategy
- Next Steps For Partners
- Slide Number 35
- Slide Number 36
- Please Join Us for our One Source monthly Content review
- ONE SOURCE ndash GTM Summary Template
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Avaya Connect Partner Appreciation KitCustomizable materials available on Partner Marketing Central
- Slide Number 43
- Slide Number 44
- Why should you register for Content Syndication NOW
- Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
- Social Media with Avaya Content Syndication ndash What is the program
- Social Media ndash Authorizing Tweets
- New MarketLeaders Branding Kit
- Marketing Reminders
- Slide Number 51
- Connect and Share
- 13VISIT wwwavayamarketleaderscomCALL 855-AVAYA-ML [(855) 282-9265]EMAIL AvayaMLglgcom
-
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Presentation Title
Presenter Name(s) Job Title Date
New Program Launch
27
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Program For Demo Success Sign Up ndash Commit
Plan with your customerpartner Commit to a great demo experience
Set Up ndash Prepare Match the best demo Configure devices and test
Step Up ndash Execute Practice your demo Practice telling your story
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Demo Coaching New Program Concept
Avaya ldquopanel of expertsrdquo will provide specific demo feedback to partners to help them enhance their demo presentation and win the deal
Partner Benefit Get demo feedback from Avaya experts Practice your demo in a safe environment
Partner Requirements Current Avaya certification Opportunity with a demo presentation looming
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
30 copy 2014 Avaya Inc Avaya ndash Confidential amp Proprietary Do not duplicate publish or distribute further without the express written permission of Avaya
3Up On Partner Portal
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Get Started Today
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Sign Up Site Global Coverage
US amp Canada Now EU CALA Soon GGM APAC Next
Avaya Connect Support Medal Requirement Expert Specializations
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Quick Examle - Use A Winning Strategy Show How Solution Supports Customer Goals
Demo a simple solution example (scenario)
Verify Validate Review
Use QampA to discover customer needs
Customer leads deeper demos (product)
Scenario Demo
Q amp A
Product Demos
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Next Steps For Partners Start Using 3Up Method
A Winning Demo Strategy rArr Checklists amp Scenarios
Leverage Avaya Demo Resources amp Best Practices
Try New Tips amp Tricks To Improve Your Demos
Register For A 3Up Coaching Session
Pick An Opportunity And Get Started
April 2014 PCC Spring 2014 Conference April 27 ndash May 1 2014 Dallas TX wwwpccamericasorg Twitter PCCAmericas
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
EASE OF DOING BUSINESS FROM OPPORTUNITY TO ORDER
Including One Source Evolution
Susan Taylor Avaya One Source Global Program Manager May 8 2014
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 37
Please Join Us for our One Source monthly Content review
Avaya One Source continues to streamline Avaya channel processes and tools with a roadmap of upcoming improvements Partners and Avaya associates should plan to attend this monthly webcast to gain advance notice of the capabilities that are planned and the impacts these will have on your systems interfaces and workflows Add these monthly webcasts to your calendar May 15 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIzAAOampId=a3j30000000KzgQAAS June 12 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ4AAOampId=a3j30000000KzgQAAS July 17 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ9AAOampId=a3j30000000KzgQAAS May 14 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIVAA4ampId=a3j30000000KzgQAAS June 11 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIaAAOampId=a3j30000000KzgQAAS July 16 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIfAAOampId=a3j30000000KzgQAAS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 38
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
PRODUCT OFFERS
MARKETING PROMOTIONS
B2B WEB SERVICES
PRICING
SYSTEM CHANGES
OTHERhelliphellip
ONE SOURCE ndash GTM Summary Template
bull SINGLE GTM RELEASE CONTENT EACH MONTH OF ALL CHANGES
bull ALL OFFERS NEED TO BE SALESPARTNERDISTRIBUTOR-FRIENDLY AT POINT OF LAUNCH
bull ALIGNMENT TO LIFECYCLE MANAGEMENT CHANGES
bull PROVIDE 60-DAY ADVANCE NOTIFICATION OF CHANGES TO SUPPORT YOUR READINESS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 39
May 2014 Avaya One Source (A1S) Content
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 40
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
Networking to Red for US and Canada Transfer of Networking portfolio from Blue supply chain to Red supply chain
Support for Select Partner Product Codes (SPP) SPP List pricing in OneSource Vendors Suggested Retail Price AVAYA net pricing to Distributor via automated discounting SPP Distributor sell price to Partners can be managed via OneSource Selling Price Admin
EC Admin - Performance improvements in the Price List Admin functionality iePrice List Admin Page Load Selling Price Upload Also Error page enhancements
EC Data - Show friendly error page to external users
MARKETING PROMOTIONS
Transition plan for Marketing promotions Any valid promotion approval generated by the legacy promotion processes will be accepted
for order submittal up to May 30 2014 subject to compliance with approval terms As of June 1 2014 the only acceptable method of submitting a promotion claim (for those
promotions available on One Source MPM) will be for orders with promotional codes and approvals generated by the One Source toolset via the Marketing Promotions Module (MPM)
Details on all available promotions available from the following link
B2B WEB SERVICES
B2B Web Services is a service available to Distributers More information in detailed section of this presentation
Next available window for Distributer activation is June 2014
PRICING
Several Price Increases Decreases and NPI ndash captured in the 60 day (for price increases) and 7 day (for price decreases) price notifications
$001 codes moving to MPG 1Z Canada Fx rate change
May 2014 GTM Content Summary
Kathleen Ryan
Marketing Programs kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
copy 2011 Avaya Inc All rights reserved 42
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up bull All content resides on your web site bullEnhance your site with very rich content for your customers to see including an extensive collections of videos whitepapers and brochures bullCapture leads within the syndicated experience and send them directly to you bullKeep your Avaya product information accurate and current 100 of the time
copy 2013 Avaya Inc All rights reserved 46
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities ndash Lack of Content to Tweet or Post ndash Lack of resources to gather content or to post content ndash Lack of acumen on what to TweetPost or how to TweetPost ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help ndash Consistent delivery of Social Media Content (TweetsPosts)
ndash Content will include Unified Communications Contact Center Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you ndash The Avaya Content Syndication infrastructure will be used to
drive the discussion for you ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 47
Social Media with Avaya Content Syndication ndash What is the program What is Social Media for Avaya Content Syndication (CSP)
ndash Expansion of Avaya CSP to utilize the new Social Media tool ndash Social Media content will be regularly made available to TweetPost to your partners ndash Avaya will ldquoTweetrdquo on your behalf The Tweet will go out from your Twitter account so it will engage your
customers in the conversation ndash Links in the Tweet will drive customers to the Avaya Content Syndication page on YOUR Website ndash Support for Twitter now with LinkedIn and FaceBook in June
Why should Partners use this offer ndash Leverage social media to connect and engage your audience online ndash Serve as a command center for Avaya social media communications ndash Drive access to great content for your customers ndash Greatly increase Social Media traffic ndash Further build your brand identity and enable you to be viewed as a subject matter expert in the social media
environment ndash Enhance your brand by contributing to and learning from conversations your customers are having online ndash Highly cost-effective complement to any marketing strategy (Free) ndash Generate leads through the utilization of the Avaya Content Syndication program
How do you get access ndash To access the Social Media module you as a current Avaya Content Syndication user will need to go into the
system and authorize access The process will take you less than five minutes and you will have immediate access to the tool for FREE As you know the link to the site is wwwavayacomcsp
copy 2013 Avaya Inc All rights reserved 48
Social Media ndash Authorizing Tweets To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet ndash simply check the ldquoPublish to
channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
copy 2011 Avaya Inc All rights reserved
49
New MarketLeaders Branding Kit Fully customizable options
Option 1 (tablecloth plaque pull-up banner) ndash Partner price = $800
Option 2 (cell phone battery chargers) ndash Quantity of 50-100 ndash Partner price will vary by quantity (starting at $670)
50 discount on stocked Branding Kit ndash 3 times 5 banner ndash 11 times 18 desktop banner ndash 9 times 12 and 3 times 5 signs ndash 1-GB USB drive ndash 5 mouse pads ndash 15 executive pens ndash 25 4 times 3 notepads ndash 22 duffle bag ndash 8 table cover
Limited quantities available for Silver Gold and Platinum Kits Partner Price $500 $250
Marketing Reminders
Register for the next Getting Started with Avaya Marketing Webinar to learn all about our Marketing Programs ndash Wednesday May 14th 200 ndash 300 est to learn abouthellip Partner Marketing Central ndash Free ready to use customizable marketing collateral and helpful resources designed to help you drive leads MarketLeaders ndash Affordable turnkey marketing programs to fill your pipeline Content Syndication - Free real time Avaya product information directly to your web site
Links for registrations to come in follow-up email
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns bullSales OFT files
bullTelemarketing scripts bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles bullEvent and Seminar in a Box
bullLead notification and reporting bullEnhanced customization
bullCo-branded banners and landing pages bullEnhanced reporting and analytics
bullCRM Integration bullSocial Media integration bullLibrary search function
bullSite map PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese and some in French Dutch Italian German and
Russian
52
Stay informed about events news and program updates bull ldquoLikerdquo the Avaya MarketLeaders Facebook page
Connect and Share
VISIT wwwavayamarketleaderscom
CALL 855-AVAYA-ML [(855) 282-9265]
EMAIL AvayaMLglgcom
- Slide Number 1
- Slide Number 2
- Slide Number 3
- UCampC
- UCampC
- Vertical Campaign All portfolios
- Customer Experience
- Customer Experience
- Your Action
- Slide Number 10
- Networking Campaigns
- NetworkingQ2 Webinar
- Networking New Campaign
- Small Midmarket BusinessCampaign
- Small Midmarket BusinessNew Campaign
- Small Midmarket Business New Campaign
- Next Steps
- Slide Number 18
- Slide Number 19
- Why we do demoshellip
- What is the real value of a demo
- Not All Demos Are Equal
- Picking The Right Demo
- Some Examples Of Demo Resources
- Matching The Demo To The Sales Cycle
- Matching The Demo To The Sales Cycle
- Slide Number 27
- 3Up Program For Demo Success
- 3Up Demo Coaching
- 3Up On Partner Portal
- Get Started Today
- Sign Up Site
- Quick Examle - Use A Winning Strategy
- Next Steps For Partners
- Slide Number 35
- Slide Number 36
- Please Join Us for our One Source monthly Content review
- ONE SOURCE ndash GTM Summary Template
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Avaya Connect Partner Appreciation KitCustomizable materials available on Partner Marketing Central
- Slide Number 43
- Slide Number 44
- Why should you register for Content Syndication NOW
- Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
- Social Media with Avaya Content Syndication ndash What is the program
- Social Media ndash Authorizing Tweets
- New MarketLeaders Branding Kit
- Marketing Reminders
- Slide Number 51
- Connect and Share
- 13VISIT wwwavayamarketleaderscomCALL 855-AVAYA-ML [(855) 282-9265]EMAIL AvayaMLglgcom
-
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Program For Demo Success Sign Up ndash Commit
Plan with your customerpartner Commit to a great demo experience
Set Up ndash Prepare Match the best demo Configure devices and test
Step Up ndash Execute Practice your demo Practice telling your story
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Demo Coaching New Program Concept
Avaya ldquopanel of expertsrdquo will provide specific demo feedback to partners to help them enhance their demo presentation and win the deal
Partner Benefit Get demo feedback from Avaya experts Practice your demo in a safe environment
Partner Requirements Current Avaya certification Opportunity with a demo presentation looming
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
30 copy 2014 Avaya Inc Avaya ndash Confidential amp Proprietary Do not duplicate publish or distribute further without the express written permission of Avaya
3Up On Partner Portal
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Get Started Today
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Sign Up Site Global Coverage
US amp Canada Now EU CALA Soon GGM APAC Next
Avaya Connect Support Medal Requirement Expert Specializations
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Quick Examle - Use A Winning Strategy Show How Solution Supports Customer Goals
Demo a simple solution example (scenario)
Verify Validate Review
Use QampA to discover customer needs
Customer leads deeper demos (product)
Scenario Demo
Q amp A
Product Demos
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Next Steps For Partners Start Using 3Up Method
A Winning Demo Strategy rArr Checklists amp Scenarios
Leverage Avaya Demo Resources amp Best Practices
Try New Tips amp Tricks To Improve Your Demos
Register For A 3Up Coaching Session
Pick An Opportunity And Get Started
April 2014 PCC Spring 2014 Conference April 27 ndash May 1 2014 Dallas TX wwwpccamericasorg Twitter PCCAmericas
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
EASE OF DOING BUSINESS FROM OPPORTUNITY TO ORDER
Including One Source Evolution
Susan Taylor Avaya One Source Global Program Manager May 8 2014
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 37
Please Join Us for our One Source monthly Content review
Avaya One Source continues to streamline Avaya channel processes and tools with a roadmap of upcoming improvements Partners and Avaya associates should plan to attend this monthly webcast to gain advance notice of the capabilities that are planned and the impacts these will have on your systems interfaces and workflows Add these monthly webcasts to your calendar May 15 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIzAAOampId=a3j30000000KzgQAAS June 12 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ4AAOampId=a3j30000000KzgQAAS July 17 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ9AAOampId=a3j30000000KzgQAAS May 14 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIVAA4ampId=a3j30000000KzgQAAS June 11 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIaAAOampId=a3j30000000KzgQAAS July 16 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIfAAOampId=a3j30000000KzgQAAS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 38
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
PRODUCT OFFERS
MARKETING PROMOTIONS
B2B WEB SERVICES
PRICING
SYSTEM CHANGES
OTHERhelliphellip
ONE SOURCE ndash GTM Summary Template
bull SINGLE GTM RELEASE CONTENT EACH MONTH OF ALL CHANGES
bull ALL OFFERS NEED TO BE SALESPARTNERDISTRIBUTOR-FRIENDLY AT POINT OF LAUNCH
bull ALIGNMENT TO LIFECYCLE MANAGEMENT CHANGES
bull PROVIDE 60-DAY ADVANCE NOTIFICATION OF CHANGES TO SUPPORT YOUR READINESS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 39
May 2014 Avaya One Source (A1S) Content
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 40
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
Networking to Red for US and Canada Transfer of Networking portfolio from Blue supply chain to Red supply chain
Support for Select Partner Product Codes (SPP) SPP List pricing in OneSource Vendors Suggested Retail Price AVAYA net pricing to Distributor via automated discounting SPP Distributor sell price to Partners can be managed via OneSource Selling Price Admin
EC Admin - Performance improvements in the Price List Admin functionality iePrice List Admin Page Load Selling Price Upload Also Error page enhancements
EC Data - Show friendly error page to external users
MARKETING PROMOTIONS
Transition plan for Marketing promotions Any valid promotion approval generated by the legacy promotion processes will be accepted
for order submittal up to May 30 2014 subject to compliance with approval terms As of June 1 2014 the only acceptable method of submitting a promotion claim (for those
promotions available on One Source MPM) will be for orders with promotional codes and approvals generated by the One Source toolset via the Marketing Promotions Module (MPM)
Details on all available promotions available from the following link
B2B WEB SERVICES
B2B Web Services is a service available to Distributers More information in detailed section of this presentation
Next available window for Distributer activation is June 2014
PRICING
Several Price Increases Decreases and NPI ndash captured in the 60 day (for price increases) and 7 day (for price decreases) price notifications
$001 codes moving to MPG 1Z Canada Fx rate change
May 2014 GTM Content Summary
Kathleen Ryan
Marketing Programs kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
copy 2011 Avaya Inc All rights reserved 42
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up bull All content resides on your web site bullEnhance your site with very rich content for your customers to see including an extensive collections of videos whitepapers and brochures bullCapture leads within the syndicated experience and send them directly to you bullKeep your Avaya product information accurate and current 100 of the time
copy 2013 Avaya Inc All rights reserved 46
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities ndash Lack of Content to Tweet or Post ndash Lack of resources to gather content or to post content ndash Lack of acumen on what to TweetPost or how to TweetPost ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help ndash Consistent delivery of Social Media Content (TweetsPosts)
ndash Content will include Unified Communications Contact Center Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you ndash The Avaya Content Syndication infrastructure will be used to
drive the discussion for you ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 47
Social Media with Avaya Content Syndication ndash What is the program What is Social Media for Avaya Content Syndication (CSP)
ndash Expansion of Avaya CSP to utilize the new Social Media tool ndash Social Media content will be regularly made available to TweetPost to your partners ndash Avaya will ldquoTweetrdquo on your behalf The Tweet will go out from your Twitter account so it will engage your
customers in the conversation ndash Links in the Tweet will drive customers to the Avaya Content Syndication page on YOUR Website ndash Support for Twitter now with LinkedIn and FaceBook in June
Why should Partners use this offer ndash Leverage social media to connect and engage your audience online ndash Serve as a command center for Avaya social media communications ndash Drive access to great content for your customers ndash Greatly increase Social Media traffic ndash Further build your brand identity and enable you to be viewed as a subject matter expert in the social media
environment ndash Enhance your brand by contributing to and learning from conversations your customers are having online ndash Highly cost-effective complement to any marketing strategy (Free) ndash Generate leads through the utilization of the Avaya Content Syndication program
How do you get access ndash To access the Social Media module you as a current Avaya Content Syndication user will need to go into the
system and authorize access The process will take you less than five minutes and you will have immediate access to the tool for FREE As you know the link to the site is wwwavayacomcsp
copy 2013 Avaya Inc All rights reserved 48
Social Media ndash Authorizing Tweets To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet ndash simply check the ldquoPublish to
channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
copy 2011 Avaya Inc All rights reserved
49
New MarketLeaders Branding Kit Fully customizable options
Option 1 (tablecloth plaque pull-up banner) ndash Partner price = $800
Option 2 (cell phone battery chargers) ndash Quantity of 50-100 ndash Partner price will vary by quantity (starting at $670)
50 discount on stocked Branding Kit ndash 3 times 5 banner ndash 11 times 18 desktop banner ndash 9 times 12 and 3 times 5 signs ndash 1-GB USB drive ndash 5 mouse pads ndash 15 executive pens ndash 25 4 times 3 notepads ndash 22 duffle bag ndash 8 table cover
Limited quantities available for Silver Gold and Platinum Kits Partner Price $500 $250
Marketing Reminders
Register for the next Getting Started with Avaya Marketing Webinar to learn all about our Marketing Programs ndash Wednesday May 14th 200 ndash 300 est to learn abouthellip Partner Marketing Central ndash Free ready to use customizable marketing collateral and helpful resources designed to help you drive leads MarketLeaders ndash Affordable turnkey marketing programs to fill your pipeline Content Syndication - Free real time Avaya product information directly to your web site
Links for registrations to come in follow-up email
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns bullSales OFT files
bullTelemarketing scripts bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles bullEvent and Seminar in a Box
bullLead notification and reporting bullEnhanced customization
bullCo-branded banners and landing pages bullEnhanced reporting and analytics
bullCRM Integration bullSocial Media integration bullLibrary search function
bullSite map PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese and some in French Dutch Italian German and
Russian
52
Stay informed about events news and program updates bull ldquoLikerdquo the Avaya MarketLeaders Facebook page
Connect and Share
VISIT wwwavayamarketleaderscom
CALL 855-AVAYA-ML [(855) 282-9265]
EMAIL AvayaMLglgcom
- Slide Number 1
- Slide Number 2
- Slide Number 3
- UCampC
- UCampC
- Vertical Campaign All portfolios
- Customer Experience
- Customer Experience
- Your Action
- Slide Number 10
- Networking Campaigns
- NetworkingQ2 Webinar
- Networking New Campaign
- Small Midmarket BusinessCampaign
- Small Midmarket BusinessNew Campaign
- Small Midmarket Business New Campaign
- Next Steps
- Slide Number 18
- Slide Number 19
- Why we do demoshellip
- What is the real value of a demo
- Not All Demos Are Equal
- Picking The Right Demo
- Some Examples Of Demo Resources
- Matching The Demo To The Sales Cycle
- Matching The Demo To The Sales Cycle
- Slide Number 27
- 3Up Program For Demo Success
- 3Up Demo Coaching
- 3Up On Partner Portal
- Get Started Today
- Sign Up Site
- Quick Examle - Use A Winning Strategy
- Next Steps For Partners
- Slide Number 35
- Slide Number 36
- Please Join Us for our One Source monthly Content review
- ONE SOURCE ndash GTM Summary Template
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Avaya Connect Partner Appreciation KitCustomizable materials available on Partner Marketing Central
- Slide Number 43
- Slide Number 44
- Why should you register for Content Syndication NOW
- Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
- Social Media with Avaya Content Syndication ndash What is the program
- Social Media ndash Authorizing Tweets
- New MarketLeaders Branding Kit
- Marketing Reminders
- Slide Number 51
- Connect and Share
- 13VISIT wwwavayamarketleaderscomCALL 855-AVAYA-ML [(855) 282-9265]EMAIL AvayaMLglgcom
-
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
3Up Demo Coaching New Program Concept
Avaya ldquopanel of expertsrdquo will provide specific demo feedback to partners to help them enhance their demo presentation and win the deal
Partner Benefit Get demo feedback from Avaya experts Practice your demo in a safe environment
Partner Requirements Current Avaya certification Opportunity with a demo presentation looming
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
30 copy 2014 Avaya Inc Avaya ndash Confidential amp Proprietary Do not duplicate publish or distribute further without the express written permission of Avaya
3Up On Partner Portal
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Get Started Today
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Sign Up Site Global Coverage
US amp Canada Now EU CALA Soon GGM APAC Next
Avaya Connect Support Medal Requirement Expert Specializations
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Quick Examle - Use A Winning Strategy Show How Solution Supports Customer Goals
Demo a simple solution example (scenario)
Verify Validate Review
Use QampA to discover customer needs
Customer leads deeper demos (product)
Scenario Demo
Q amp A
Product Demos
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Next Steps For Partners Start Using 3Up Method
A Winning Demo Strategy rArr Checklists amp Scenarios
Leverage Avaya Demo Resources amp Best Practices
Try New Tips amp Tricks To Improve Your Demos
Register For A 3Up Coaching Session
Pick An Opportunity And Get Started
April 2014 PCC Spring 2014 Conference April 27 ndash May 1 2014 Dallas TX wwwpccamericasorg Twitter PCCAmericas
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
EASE OF DOING BUSINESS FROM OPPORTUNITY TO ORDER
Including One Source Evolution
Susan Taylor Avaya One Source Global Program Manager May 8 2014
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 37
Please Join Us for our One Source monthly Content review
Avaya One Source continues to streamline Avaya channel processes and tools with a roadmap of upcoming improvements Partners and Avaya associates should plan to attend this monthly webcast to gain advance notice of the capabilities that are planned and the impacts these will have on your systems interfaces and workflows Add these monthly webcasts to your calendar May 15 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIzAAOampId=a3j30000000KzgQAAS June 12 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ4AAOampId=a3j30000000KzgQAAS July 17 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ9AAOampId=a3j30000000KzgQAAS May 14 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIVAA4ampId=a3j30000000KzgQAAS June 11 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIaAAOampId=a3j30000000KzgQAAS July 16 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIfAAOampId=a3j30000000KzgQAAS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 38
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
PRODUCT OFFERS
MARKETING PROMOTIONS
B2B WEB SERVICES
PRICING
SYSTEM CHANGES
OTHERhelliphellip
ONE SOURCE ndash GTM Summary Template
bull SINGLE GTM RELEASE CONTENT EACH MONTH OF ALL CHANGES
bull ALL OFFERS NEED TO BE SALESPARTNERDISTRIBUTOR-FRIENDLY AT POINT OF LAUNCH
bull ALIGNMENT TO LIFECYCLE MANAGEMENT CHANGES
bull PROVIDE 60-DAY ADVANCE NOTIFICATION OF CHANGES TO SUPPORT YOUR READINESS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 39
May 2014 Avaya One Source (A1S) Content
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 40
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
Networking to Red for US and Canada Transfer of Networking portfolio from Blue supply chain to Red supply chain
Support for Select Partner Product Codes (SPP) SPP List pricing in OneSource Vendors Suggested Retail Price AVAYA net pricing to Distributor via automated discounting SPP Distributor sell price to Partners can be managed via OneSource Selling Price Admin
EC Admin - Performance improvements in the Price List Admin functionality iePrice List Admin Page Load Selling Price Upload Also Error page enhancements
EC Data - Show friendly error page to external users
MARKETING PROMOTIONS
Transition plan for Marketing promotions Any valid promotion approval generated by the legacy promotion processes will be accepted
for order submittal up to May 30 2014 subject to compliance with approval terms As of June 1 2014 the only acceptable method of submitting a promotion claim (for those
promotions available on One Source MPM) will be for orders with promotional codes and approvals generated by the One Source toolset via the Marketing Promotions Module (MPM)
Details on all available promotions available from the following link
B2B WEB SERVICES
B2B Web Services is a service available to Distributers More information in detailed section of this presentation
Next available window for Distributer activation is June 2014
PRICING
Several Price Increases Decreases and NPI ndash captured in the 60 day (for price increases) and 7 day (for price decreases) price notifications
$001 codes moving to MPG 1Z Canada Fx rate change
May 2014 GTM Content Summary
Kathleen Ryan
Marketing Programs kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
copy 2011 Avaya Inc All rights reserved 42
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up bull All content resides on your web site bullEnhance your site with very rich content for your customers to see including an extensive collections of videos whitepapers and brochures bullCapture leads within the syndicated experience and send them directly to you bullKeep your Avaya product information accurate and current 100 of the time
copy 2013 Avaya Inc All rights reserved 46
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities ndash Lack of Content to Tweet or Post ndash Lack of resources to gather content or to post content ndash Lack of acumen on what to TweetPost or how to TweetPost ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help ndash Consistent delivery of Social Media Content (TweetsPosts)
ndash Content will include Unified Communications Contact Center Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you ndash The Avaya Content Syndication infrastructure will be used to
drive the discussion for you ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 47
Social Media with Avaya Content Syndication ndash What is the program What is Social Media for Avaya Content Syndication (CSP)
ndash Expansion of Avaya CSP to utilize the new Social Media tool ndash Social Media content will be regularly made available to TweetPost to your partners ndash Avaya will ldquoTweetrdquo on your behalf The Tweet will go out from your Twitter account so it will engage your
customers in the conversation ndash Links in the Tweet will drive customers to the Avaya Content Syndication page on YOUR Website ndash Support for Twitter now with LinkedIn and FaceBook in June
Why should Partners use this offer ndash Leverage social media to connect and engage your audience online ndash Serve as a command center for Avaya social media communications ndash Drive access to great content for your customers ndash Greatly increase Social Media traffic ndash Further build your brand identity and enable you to be viewed as a subject matter expert in the social media
environment ndash Enhance your brand by contributing to and learning from conversations your customers are having online ndash Highly cost-effective complement to any marketing strategy (Free) ndash Generate leads through the utilization of the Avaya Content Syndication program
How do you get access ndash To access the Social Media module you as a current Avaya Content Syndication user will need to go into the
system and authorize access The process will take you less than five minutes and you will have immediate access to the tool for FREE As you know the link to the site is wwwavayacomcsp
copy 2013 Avaya Inc All rights reserved 48
Social Media ndash Authorizing Tweets To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet ndash simply check the ldquoPublish to
channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
copy 2011 Avaya Inc All rights reserved
49
New MarketLeaders Branding Kit Fully customizable options
Option 1 (tablecloth plaque pull-up banner) ndash Partner price = $800
Option 2 (cell phone battery chargers) ndash Quantity of 50-100 ndash Partner price will vary by quantity (starting at $670)
50 discount on stocked Branding Kit ndash 3 times 5 banner ndash 11 times 18 desktop banner ndash 9 times 12 and 3 times 5 signs ndash 1-GB USB drive ndash 5 mouse pads ndash 15 executive pens ndash 25 4 times 3 notepads ndash 22 duffle bag ndash 8 table cover
Limited quantities available for Silver Gold and Platinum Kits Partner Price $500 $250
Marketing Reminders
Register for the next Getting Started with Avaya Marketing Webinar to learn all about our Marketing Programs ndash Wednesday May 14th 200 ndash 300 est to learn abouthellip Partner Marketing Central ndash Free ready to use customizable marketing collateral and helpful resources designed to help you drive leads MarketLeaders ndash Affordable turnkey marketing programs to fill your pipeline Content Syndication - Free real time Avaya product information directly to your web site
Links for registrations to come in follow-up email
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns bullSales OFT files
bullTelemarketing scripts bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles bullEvent and Seminar in a Box
bullLead notification and reporting bullEnhanced customization
bullCo-branded banners and landing pages bullEnhanced reporting and analytics
bullCRM Integration bullSocial Media integration bullLibrary search function
bullSite map PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese and some in French Dutch Italian German and
Russian
52
Stay informed about events news and program updates bull ldquoLikerdquo the Avaya MarketLeaders Facebook page
Connect and Share
VISIT wwwavayamarketleaderscom
CALL 855-AVAYA-ML [(855) 282-9265]
EMAIL AvayaMLglgcom
- Slide Number 1
- Slide Number 2
- Slide Number 3
- UCampC
- UCampC
- Vertical Campaign All portfolios
- Customer Experience
- Customer Experience
- Your Action
- Slide Number 10
- Networking Campaigns
- NetworkingQ2 Webinar
- Networking New Campaign
- Small Midmarket BusinessCampaign
- Small Midmarket BusinessNew Campaign
- Small Midmarket Business New Campaign
- Next Steps
- Slide Number 18
- Slide Number 19
- Why we do demoshellip
- What is the real value of a demo
- Not All Demos Are Equal
- Picking The Right Demo
- Some Examples Of Demo Resources
- Matching The Demo To The Sales Cycle
- Matching The Demo To The Sales Cycle
- Slide Number 27
- 3Up Program For Demo Success
- 3Up Demo Coaching
- 3Up On Partner Portal
- Get Started Today
- Sign Up Site
- Quick Examle - Use A Winning Strategy
- Next Steps For Partners
- Slide Number 35
- Slide Number 36
- Please Join Us for our One Source monthly Content review
- ONE SOURCE ndash GTM Summary Template
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Avaya Connect Partner Appreciation KitCustomizable materials available on Partner Marketing Central
- Slide Number 43
- Slide Number 44
- Why should you register for Content Syndication NOW
- Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
- Social Media with Avaya Content Syndication ndash What is the program
- Social Media ndash Authorizing Tweets
- New MarketLeaders Branding Kit
- Marketing Reminders
- Slide Number 51
- Connect and Share
- 13VISIT wwwavayamarketleaderscomCALL 855-AVAYA-ML [(855) 282-9265]EMAIL AvayaMLglgcom
-
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
30 copy 2014 Avaya Inc Avaya ndash Confidential amp Proprietary Do not duplicate publish or distribute further without the express written permission of Avaya
3Up On Partner Portal
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Get Started Today
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Sign Up Site Global Coverage
US amp Canada Now EU CALA Soon GGM APAC Next
Avaya Connect Support Medal Requirement Expert Specializations
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Quick Examle - Use A Winning Strategy Show How Solution Supports Customer Goals
Demo a simple solution example (scenario)
Verify Validate Review
Use QampA to discover customer needs
Customer leads deeper demos (product)
Scenario Demo
Q amp A
Product Demos
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Next Steps For Partners Start Using 3Up Method
A Winning Demo Strategy rArr Checklists amp Scenarios
Leverage Avaya Demo Resources amp Best Practices
Try New Tips amp Tricks To Improve Your Demos
Register For A 3Up Coaching Session
Pick An Opportunity And Get Started
April 2014 PCC Spring 2014 Conference April 27 ndash May 1 2014 Dallas TX wwwpccamericasorg Twitter PCCAmericas
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
EASE OF DOING BUSINESS FROM OPPORTUNITY TO ORDER
Including One Source Evolution
Susan Taylor Avaya One Source Global Program Manager May 8 2014
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 37
Please Join Us for our One Source monthly Content review
Avaya One Source continues to streamline Avaya channel processes and tools with a roadmap of upcoming improvements Partners and Avaya associates should plan to attend this monthly webcast to gain advance notice of the capabilities that are planned and the impacts these will have on your systems interfaces and workflows Add these monthly webcasts to your calendar May 15 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIzAAOampId=a3j30000000KzgQAAS June 12 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ4AAOampId=a3j30000000KzgQAAS July 17 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ9AAOampId=a3j30000000KzgQAAS May 14 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIVAA4ampId=a3j30000000KzgQAAS June 11 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIaAAOampId=a3j30000000KzgQAAS July 16 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIfAAOampId=a3j30000000KzgQAAS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 38
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
PRODUCT OFFERS
MARKETING PROMOTIONS
B2B WEB SERVICES
PRICING
SYSTEM CHANGES
OTHERhelliphellip
ONE SOURCE ndash GTM Summary Template
bull SINGLE GTM RELEASE CONTENT EACH MONTH OF ALL CHANGES
bull ALL OFFERS NEED TO BE SALESPARTNERDISTRIBUTOR-FRIENDLY AT POINT OF LAUNCH
bull ALIGNMENT TO LIFECYCLE MANAGEMENT CHANGES
bull PROVIDE 60-DAY ADVANCE NOTIFICATION OF CHANGES TO SUPPORT YOUR READINESS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 39
May 2014 Avaya One Source (A1S) Content
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 40
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
Networking to Red for US and Canada Transfer of Networking portfolio from Blue supply chain to Red supply chain
Support for Select Partner Product Codes (SPP) SPP List pricing in OneSource Vendors Suggested Retail Price AVAYA net pricing to Distributor via automated discounting SPP Distributor sell price to Partners can be managed via OneSource Selling Price Admin
EC Admin - Performance improvements in the Price List Admin functionality iePrice List Admin Page Load Selling Price Upload Also Error page enhancements
EC Data - Show friendly error page to external users
MARKETING PROMOTIONS
Transition plan for Marketing promotions Any valid promotion approval generated by the legacy promotion processes will be accepted
for order submittal up to May 30 2014 subject to compliance with approval terms As of June 1 2014 the only acceptable method of submitting a promotion claim (for those
promotions available on One Source MPM) will be for orders with promotional codes and approvals generated by the One Source toolset via the Marketing Promotions Module (MPM)
Details on all available promotions available from the following link
B2B WEB SERVICES
B2B Web Services is a service available to Distributers More information in detailed section of this presentation
Next available window for Distributer activation is June 2014
PRICING
Several Price Increases Decreases and NPI ndash captured in the 60 day (for price increases) and 7 day (for price decreases) price notifications
$001 codes moving to MPG 1Z Canada Fx rate change
May 2014 GTM Content Summary
Kathleen Ryan
Marketing Programs kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
copy 2011 Avaya Inc All rights reserved 42
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up bull All content resides on your web site bullEnhance your site with very rich content for your customers to see including an extensive collections of videos whitepapers and brochures bullCapture leads within the syndicated experience and send them directly to you bullKeep your Avaya product information accurate and current 100 of the time
copy 2013 Avaya Inc All rights reserved 46
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities ndash Lack of Content to Tweet or Post ndash Lack of resources to gather content or to post content ndash Lack of acumen on what to TweetPost or how to TweetPost ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help ndash Consistent delivery of Social Media Content (TweetsPosts)
ndash Content will include Unified Communications Contact Center Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you ndash The Avaya Content Syndication infrastructure will be used to
drive the discussion for you ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 47
Social Media with Avaya Content Syndication ndash What is the program What is Social Media for Avaya Content Syndication (CSP)
ndash Expansion of Avaya CSP to utilize the new Social Media tool ndash Social Media content will be regularly made available to TweetPost to your partners ndash Avaya will ldquoTweetrdquo on your behalf The Tweet will go out from your Twitter account so it will engage your
customers in the conversation ndash Links in the Tweet will drive customers to the Avaya Content Syndication page on YOUR Website ndash Support for Twitter now with LinkedIn and FaceBook in June
Why should Partners use this offer ndash Leverage social media to connect and engage your audience online ndash Serve as a command center for Avaya social media communications ndash Drive access to great content for your customers ndash Greatly increase Social Media traffic ndash Further build your brand identity and enable you to be viewed as a subject matter expert in the social media
environment ndash Enhance your brand by contributing to and learning from conversations your customers are having online ndash Highly cost-effective complement to any marketing strategy (Free) ndash Generate leads through the utilization of the Avaya Content Syndication program
How do you get access ndash To access the Social Media module you as a current Avaya Content Syndication user will need to go into the
system and authorize access The process will take you less than five minutes and you will have immediate access to the tool for FREE As you know the link to the site is wwwavayacomcsp
copy 2013 Avaya Inc All rights reserved 48
Social Media ndash Authorizing Tweets To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet ndash simply check the ldquoPublish to
channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
copy 2011 Avaya Inc All rights reserved
49
New MarketLeaders Branding Kit Fully customizable options
Option 1 (tablecloth plaque pull-up banner) ndash Partner price = $800
Option 2 (cell phone battery chargers) ndash Quantity of 50-100 ndash Partner price will vary by quantity (starting at $670)
50 discount on stocked Branding Kit ndash 3 times 5 banner ndash 11 times 18 desktop banner ndash 9 times 12 and 3 times 5 signs ndash 1-GB USB drive ndash 5 mouse pads ndash 15 executive pens ndash 25 4 times 3 notepads ndash 22 duffle bag ndash 8 table cover
Limited quantities available for Silver Gold and Platinum Kits Partner Price $500 $250
Marketing Reminders
Register for the next Getting Started with Avaya Marketing Webinar to learn all about our Marketing Programs ndash Wednesday May 14th 200 ndash 300 est to learn abouthellip Partner Marketing Central ndash Free ready to use customizable marketing collateral and helpful resources designed to help you drive leads MarketLeaders ndash Affordable turnkey marketing programs to fill your pipeline Content Syndication - Free real time Avaya product information directly to your web site
Links for registrations to come in follow-up email
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns bullSales OFT files
bullTelemarketing scripts bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles bullEvent and Seminar in a Box
bullLead notification and reporting bullEnhanced customization
bullCo-branded banners and landing pages bullEnhanced reporting and analytics
bullCRM Integration bullSocial Media integration bullLibrary search function
bullSite map PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese and some in French Dutch Italian German and
Russian
52
Stay informed about events news and program updates bull ldquoLikerdquo the Avaya MarketLeaders Facebook page
Connect and Share
VISIT wwwavayamarketleaderscom
CALL 855-AVAYA-ML [(855) 282-9265]
EMAIL AvayaMLglgcom
- Slide Number 1
- Slide Number 2
- Slide Number 3
- UCampC
- UCampC
- Vertical Campaign All portfolios
- Customer Experience
- Customer Experience
- Your Action
- Slide Number 10
- Networking Campaigns
- NetworkingQ2 Webinar
- Networking New Campaign
- Small Midmarket BusinessCampaign
- Small Midmarket BusinessNew Campaign
- Small Midmarket Business New Campaign
- Next Steps
- Slide Number 18
- Slide Number 19
- Why we do demoshellip
- What is the real value of a demo
- Not All Demos Are Equal
- Picking The Right Demo
- Some Examples Of Demo Resources
- Matching The Demo To The Sales Cycle
- Matching The Demo To The Sales Cycle
- Slide Number 27
- 3Up Program For Demo Success
- 3Up Demo Coaching
- 3Up On Partner Portal
- Get Started Today
- Sign Up Site
- Quick Examle - Use A Winning Strategy
- Next Steps For Partners
- Slide Number 35
- Slide Number 36
- Please Join Us for our One Source monthly Content review
- ONE SOURCE ndash GTM Summary Template
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Avaya Connect Partner Appreciation KitCustomizable materials available on Partner Marketing Central
- Slide Number 43
- Slide Number 44
- Why should you register for Content Syndication NOW
- Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
- Social Media with Avaya Content Syndication ndash What is the program
- Social Media ndash Authorizing Tweets
- New MarketLeaders Branding Kit
- Marketing Reminders
- Slide Number 51
- Connect and Share
- 13VISIT wwwavayamarketleaderscomCALL 855-AVAYA-ML [(855) 282-9265]EMAIL AvayaMLglgcom
-
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Get Started Today
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Sign Up Site Global Coverage
US amp Canada Now EU CALA Soon GGM APAC Next
Avaya Connect Support Medal Requirement Expert Specializations
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Quick Examle - Use A Winning Strategy Show How Solution Supports Customer Goals
Demo a simple solution example (scenario)
Verify Validate Review
Use QampA to discover customer needs
Customer leads deeper demos (product)
Scenario Demo
Q amp A
Product Demos
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Next Steps For Partners Start Using 3Up Method
A Winning Demo Strategy rArr Checklists amp Scenarios
Leverage Avaya Demo Resources amp Best Practices
Try New Tips amp Tricks To Improve Your Demos
Register For A 3Up Coaching Session
Pick An Opportunity And Get Started
April 2014 PCC Spring 2014 Conference April 27 ndash May 1 2014 Dallas TX wwwpccamericasorg Twitter PCCAmericas
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
EASE OF DOING BUSINESS FROM OPPORTUNITY TO ORDER
Including One Source Evolution
Susan Taylor Avaya One Source Global Program Manager May 8 2014
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 37
Please Join Us for our One Source monthly Content review
Avaya One Source continues to streamline Avaya channel processes and tools with a roadmap of upcoming improvements Partners and Avaya associates should plan to attend this monthly webcast to gain advance notice of the capabilities that are planned and the impacts these will have on your systems interfaces and workflows Add these monthly webcasts to your calendar May 15 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIzAAOampId=a3j30000000KzgQAAS June 12 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ4AAOampId=a3j30000000KzgQAAS July 17 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ9AAOampId=a3j30000000KzgQAAS May 14 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIVAA4ampId=a3j30000000KzgQAAS June 11 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIaAAOampId=a3j30000000KzgQAAS July 16 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIfAAOampId=a3j30000000KzgQAAS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 38
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
PRODUCT OFFERS
MARKETING PROMOTIONS
B2B WEB SERVICES
PRICING
SYSTEM CHANGES
OTHERhelliphellip
ONE SOURCE ndash GTM Summary Template
bull SINGLE GTM RELEASE CONTENT EACH MONTH OF ALL CHANGES
bull ALL OFFERS NEED TO BE SALESPARTNERDISTRIBUTOR-FRIENDLY AT POINT OF LAUNCH
bull ALIGNMENT TO LIFECYCLE MANAGEMENT CHANGES
bull PROVIDE 60-DAY ADVANCE NOTIFICATION OF CHANGES TO SUPPORT YOUR READINESS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 39
May 2014 Avaya One Source (A1S) Content
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 40
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
Networking to Red for US and Canada Transfer of Networking portfolio from Blue supply chain to Red supply chain
Support for Select Partner Product Codes (SPP) SPP List pricing in OneSource Vendors Suggested Retail Price AVAYA net pricing to Distributor via automated discounting SPP Distributor sell price to Partners can be managed via OneSource Selling Price Admin
EC Admin - Performance improvements in the Price List Admin functionality iePrice List Admin Page Load Selling Price Upload Also Error page enhancements
EC Data - Show friendly error page to external users
MARKETING PROMOTIONS
Transition plan for Marketing promotions Any valid promotion approval generated by the legacy promotion processes will be accepted
for order submittal up to May 30 2014 subject to compliance with approval terms As of June 1 2014 the only acceptable method of submitting a promotion claim (for those
promotions available on One Source MPM) will be for orders with promotional codes and approvals generated by the One Source toolset via the Marketing Promotions Module (MPM)
Details on all available promotions available from the following link
B2B WEB SERVICES
B2B Web Services is a service available to Distributers More information in detailed section of this presentation
Next available window for Distributer activation is June 2014
PRICING
Several Price Increases Decreases and NPI ndash captured in the 60 day (for price increases) and 7 day (for price decreases) price notifications
$001 codes moving to MPG 1Z Canada Fx rate change
May 2014 GTM Content Summary
Kathleen Ryan
Marketing Programs kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
copy 2011 Avaya Inc All rights reserved 42
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up bull All content resides on your web site bullEnhance your site with very rich content for your customers to see including an extensive collections of videos whitepapers and brochures bullCapture leads within the syndicated experience and send them directly to you bullKeep your Avaya product information accurate and current 100 of the time
copy 2013 Avaya Inc All rights reserved 46
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities ndash Lack of Content to Tweet or Post ndash Lack of resources to gather content or to post content ndash Lack of acumen on what to TweetPost or how to TweetPost ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help ndash Consistent delivery of Social Media Content (TweetsPosts)
ndash Content will include Unified Communications Contact Center Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you ndash The Avaya Content Syndication infrastructure will be used to
drive the discussion for you ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 47
Social Media with Avaya Content Syndication ndash What is the program What is Social Media for Avaya Content Syndication (CSP)
ndash Expansion of Avaya CSP to utilize the new Social Media tool ndash Social Media content will be regularly made available to TweetPost to your partners ndash Avaya will ldquoTweetrdquo on your behalf The Tweet will go out from your Twitter account so it will engage your
customers in the conversation ndash Links in the Tweet will drive customers to the Avaya Content Syndication page on YOUR Website ndash Support for Twitter now with LinkedIn and FaceBook in June
Why should Partners use this offer ndash Leverage social media to connect and engage your audience online ndash Serve as a command center for Avaya social media communications ndash Drive access to great content for your customers ndash Greatly increase Social Media traffic ndash Further build your brand identity and enable you to be viewed as a subject matter expert in the social media
environment ndash Enhance your brand by contributing to and learning from conversations your customers are having online ndash Highly cost-effective complement to any marketing strategy (Free) ndash Generate leads through the utilization of the Avaya Content Syndication program
How do you get access ndash To access the Social Media module you as a current Avaya Content Syndication user will need to go into the
system and authorize access The process will take you less than five minutes and you will have immediate access to the tool for FREE As you know the link to the site is wwwavayacomcsp
copy 2013 Avaya Inc All rights reserved 48
Social Media ndash Authorizing Tweets To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet ndash simply check the ldquoPublish to
channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
copy 2011 Avaya Inc All rights reserved
49
New MarketLeaders Branding Kit Fully customizable options
Option 1 (tablecloth plaque pull-up banner) ndash Partner price = $800
Option 2 (cell phone battery chargers) ndash Quantity of 50-100 ndash Partner price will vary by quantity (starting at $670)
50 discount on stocked Branding Kit ndash 3 times 5 banner ndash 11 times 18 desktop banner ndash 9 times 12 and 3 times 5 signs ndash 1-GB USB drive ndash 5 mouse pads ndash 15 executive pens ndash 25 4 times 3 notepads ndash 22 duffle bag ndash 8 table cover
Limited quantities available for Silver Gold and Platinum Kits Partner Price $500 $250
Marketing Reminders
Register for the next Getting Started with Avaya Marketing Webinar to learn all about our Marketing Programs ndash Wednesday May 14th 200 ndash 300 est to learn abouthellip Partner Marketing Central ndash Free ready to use customizable marketing collateral and helpful resources designed to help you drive leads MarketLeaders ndash Affordable turnkey marketing programs to fill your pipeline Content Syndication - Free real time Avaya product information directly to your web site
Links for registrations to come in follow-up email
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns bullSales OFT files
bullTelemarketing scripts bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles bullEvent and Seminar in a Box
bullLead notification and reporting bullEnhanced customization
bullCo-branded banners and landing pages bullEnhanced reporting and analytics
bullCRM Integration bullSocial Media integration bullLibrary search function
bullSite map PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese and some in French Dutch Italian German and
Russian
52
Stay informed about events news and program updates bull ldquoLikerdquo the Avaya MarketLeaders Facebook page
Connect and Share
VISIT wwwavayamarketleaderscom
CALL 855-AVAYA-ML [(855) 282-9265]
EMAIL AvayaMLglgcom
- Slide Number 1
- Slide Number 2
- Slide Number 3
- UCampC
- UCampC
- Vertical Campaign All portfolios
- Customer Experience
- Customer Experience
- Your Action
- Slide Number 10
- Networking Campaigns
- NetworkingQ2 Webinar
- Networking New Campaign
- Small Midmarket BusinessCampaign
- Small Midmarket BusinessNew Campaign
- Small Midmarket Business New Campaign
- Next Steps
- Slide Number 18
- Slide Number 19
- Why we do demoshellip
- What is the real value of a demo
- Not All Demos Are Equal
- Picking The Right Demo
- Some Examples Of Demo Resources
- Matching The Demo To The Sales Cycle
- Matching The Demo To The Sales Cycle
- Slide Number 27
- 3Up Program For Demo Success
- 3Up Demo Coaching
- 3Up On Partner Portal
- Get Started Today
- Sign Up Site
- Quick Examle - Use A Winning Strategy
- Next Steps For Partners
- Slide Number 35
- Slide Number 36
- Please Join Us for our One Source monthly Content review
- ONE SOURCE ndash GTM Summary Template
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Avaya Connect Partner Appreciation KitCustomizable materials available on Partner Marketing Central
- Slide Number 43
- Slide Number 44
- Why should you register for Content Syndication NOW
- Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
- Social Media with Avaya Content Syndication ndash What is the program
- Social Media ndash Authorizing Tweets
- New MarketLeaders Branding Kit
- Marketing Reminders
- Slide Number 51
- Connect and Share
- 13VISIT wwwavayamarketleaderscomCALL 855-AVAYA-ML [(855) 282-9265]EMAIL AvayaMLglgcom
-
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Sign Up Site Global Coverage
US amp Canada Now EU CALA Soon GGM APAC Next
Avaya Connect Support Medal Requirement Expert Specializations
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Quick Examle - Use A Winning Strategy Show How Solution Supports Customer Goals
Demo a simple solution example (scenario)
Verify Validate Review
Use QampA to discover customer needs
Customer leads deeper demos (product)
Scenario Demo
Q amp A
Product Demos
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Next Steps For Partners Start Using 3Up Method
A Winning Demo Strategy rArr Checklists amp Scenarios
Leverage Avaya Demo Resources amp Best Practices
Try New Tips amp Tricks To Improve Your Demos
Register For A 3Up Coaching Session
Pick An Opportunity And Get Started
April 2014 PCC Spring 2014 Conference April 27 ndash May 1 2014 Dallas TX wwwpccamericasorg Twitter PCCAmericas
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
EASE OF DOING BUSINESS FROM OPPORTUNITY TO ORDER
Including One Source Evolution
Susan Taylor Avaya One Source Global Program Manager May 8 2014
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 37
Please Join Us for our One Source monthly Content review
Avaya One Source continues to streamline Avaya channel processes and tools with a roadmap of upcoming improvements Partners and Avaya associates should plan to attend this monthly webcast to gain advance notice of the capabilities that are planned and the impacts these will have on your systems interfaces and workflows Add these monthly webcasts to your calendar May 15 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIzAAOampId=a3j30000000KzgQAAS June 12 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ4AAOampId=a3j30000000KzgQAAS July 17 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ9AAOampId=a3j30000000KzgQAAS May 14 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIVAA4ampId=a3j30000000KzgQAAS June 11 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIaAAOampId=a3j30000000KzgQAAS July 16 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIfAAOampId=a3j30000000KzgQAAS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 38
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
PRODUCT OFFERS
MARKETING PROMOTIONS
B2B WEB SERVICES
PRICING
SYSTEM CHANGES
OTHERhelliphellip
ONE SOURCE ndash GTM Summary Template
bull SINGLE GTM RELEASE CONTENT EACH MONTH OF ALL CHANGES
bull ALL OFFERS NEED TO BE SALESPARTNERDISTRIBUTOR-FRIENDLY AT POINT OF LAUNCH
bull ALIGNMENT TO LIFECYCLE MANAGEMENT CHANGES
bull PROVIDE 60-DAY ADVANCE NOTIFICATION OF CHANGES TO SUPPORT YOUR READINESS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 39
May 2014 Avaya One Source (A1S) Content
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 40
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
Networking to Red for US and Canada Transfer of Networking portfolio from Blue supply chain to Red supply chain
Support for Select Partner Product Codes (SPP) SPP List pricing in OneSource Vendors Suggested Retail Price AVAYA net pricing to Distributor via automated discounting SPP Distributor sell price to Partners can be managed via OneSource Selling Price Admin
EC Admin - Performance improvements in the Price List Admin functionality iePrice List Admin Page Load Selling Price Upload Also Error page enhancements
EC Data - Show friendly error page to external users
MARKETING PROMOTIONS
Transition plan for Marketing promotions Any valid promotion approval generated by the legacy promotion processes will be accepted
for order submittal up to May 30 2014 subject to compliance with approval terms As of June 1 2014 the only acceptable method of submitting a promotion claim (for those
promotions available on One Source MPM) will be for orders with promotional codes and approvals generated by the One Source toolset via the Marketing Promotions Module (MPM)
Details on all available promotions available from the following link
B2B WEB SERVICES
B2B Web Services is a service available to Distributers More information in detailed section of this presentation
Next available window for Distributer activation is June 2014
PRICING
Several Price Increases Decreases and NPI ndash captured in the 60 day (for price increases) and 7 day (for price decreases) price notifications
$001 codes moving to MPG 1Z Canada Fx rate change
May 2014 GTM Content Summary
Kathleen Ryan
Marketing Programs kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
copy 2011 Avaya Inc All rights reserved 42
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up bull All content resides on your web site bullEnhance your site with very rich content for your customers to see including an extensive collections of videos whitepapers and brochures bullCapture leads within the syndicated experience and send them directly to you bullKeep your Avaya product information accurate and current 100 of the time
copy 2013 Avaya Inc All rights reserved 46
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities ndash Lack of Content to Tweet or Post ndash Lack of resources to gather content or to post content ndash Lack of acumen on what to TweetPost or how to TweetPost ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help ndash Consistent delivery of Social Media Content (TweetsPosts)
ndash Content will include Unified Communications Contact Center Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you ndash The Avaya Content Syndication infrastructure will be used to
drive the discussion for you ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 47
Social Media with Avaya Content Syndication ndash What is the program What is Social Media for Avaya Content Syndication (CSP)
ndash Expansion of Avaya CSP to utilize the new Social Media tool ndash Social Media content will be regularly made available to TweetPost to your partners ndash Avaya will ldquoTweetrdquo on your behalf The Tweet will go out from your Twitter account so it will engage your
customers in the conversation ndash Links in the Tweet will drive customers to the Avaya Content Syndication page on YOUR Website ndash Support for Twitter now with LinkedIn and FaceBook in June
Why should Partners use this offer ndash Leverage social media to connect and engage your audience online ndash Serve as a command center for Avaya social media communications ndash Drive access to great content for your customers ndash Greatly increase Social Media traffic ndash Further build your brand identity and enable you to be viewed as a subject matter expert in the social media
environment ndash Enhance your brand by contributing to and learning from conversations your customers are having online ndash Highly cost-effective complement to any marketing strategy (Free) ndash Generate leads through the utilization of the Avaya Content Syndication program
How do you get access ndash To access the Social Media module you as a current Avaya Content Syndication user will need to go into the
system and authorize access The process will take you less than five minutes and you will have immediate access to the tool for FREE As you know the link to the site is wwwavayacomcsp
copy 2013 Avaya Inc All rights reserved 48
Social Media ndash Authorizing Tweets To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet ndash simply check the ldquoPublish to
channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
copy 2011 Avaya Inc All rights reserved
49
New MarketLeaders Branding Kit Fully customizable options
Option 1 (tablecloth plaque pull-up banner) ndash Partner price = $800
Option 2 (cell phone battery chargers) ndash Quantity of 50-100 ndash Partner price will vary by quantity (starting at $670)
50 discount on stocked Branding Kit ndash 3 times 5 banner ndash 11 times 18 desktop banner ndash 9 times 12 and 3 times 5 signs ndash 1-GB USB drive ndash 5 mouse pads ndash 15 executive pens ndash 25 4 times 3 notepads ndash 22 duffle bag ndash 8 table cover
Limited quantities available for Silver Gold and Platinum Kits Partner Price $500 $250
Marketing Reminders
Register for the next Getting Started with Avaya Marketing Webinar to learn all about our Marketing Programs ndash Wednesday May 14th 200 ndash 300 est to learn abouthellip Partner Marketing Central ndash Free ready to use customizable marketing collateral and helpful resources designed to help you drive leads MarketLeaders ndash Affordable turnkey marketing programs to fill your pipeline Content Syndication - Free real time Avaya product information directly to your web site
Links for registrations to come in follow-up email
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns bullSales OFT files
bullTelemarketing scripts bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles bullEvent and Seminar in a Box
bullLead notification and reporting bullEnhanced customization
bullCo-branded banners and landing pages bullEnhanced reporting and analytics
bullCRM Integration bullSocial Media integration bullLibrary search function
bullSite map PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese and some in French Dutch Italian German and
Russian
52
Stay informed about events news and program updates bull ldquoLikerdquo the Avaya MarketLeaders Facebook page
Connect and Share
VISIT wwwavayamarketleaderscom
CALL 855-AVAYA-ML [(855) 282-9265]
EMAIL AvayaMLglgcom
- Slide Number 1
- Slide Number 2
- Slide Number 3
- UCampC
- UCampC
- Vertical Campaign All portfolios
- Customer Experience
- Customer Experience
- Your Action
- Slide Number 10
- Networking Campaigns
- NetworkingQ2 Webinar
- Networking New Campaign
- Small Midmarket BusinessCampaign
- Small Midmarket BusinessNew Campaign
- Small Midmarket Business New Campaign
- Next Steps
- Slide Number 18
- Slide Number 19
- Why we do demoshellip
- What is the real value of a demo
- Not All Demos Are Equal
- Picking The Right Demo
- Some Examples Of Demo Resources
- Matching The Demo To The Sales Cycle
- Matching The Demo To The Sales Cycle
- Slide Number 27
- 3Up Program For Demo Success
- 3Up Demo Coaching
- 3Up On Partner Portal
- Get Started Today
- Sign Up Site
- Quick Examle - Use A Winning Strategy
- Next Steps For Partners
- Slide Number 35
- Slide Number 36
- Please Join Us for our One Source monthly Content review
- ONE SOURCE ndash GTM Summary Template
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Avaya Connect Partner Appreciation KitCustomizable materials available on Partner Marketing Central
- Slide Number 43
- Slide Number 44
- Why should you register for Content Syndication NOW
- Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
- Social Media with Avaya Content Syndication ndash What is the program
- Social Media ndash Authorizing Tweets
- New MarketLeaders Branding Kit
- Marketing Reminders
- Slide Number 51
- Connect and Share
- 13VISIT wwwavayamarketleaderscomCALL 855-AVAYA-ML [(855) 282-9265]EMAIL AvayaMLglgcom
-
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Quick Examle - Use A Winning Strategy Show How Solution Supports Customer Goals
Demo a simple solution example (scenario)
Verify Validate Review
Use QampA to discover customer needs
Customer leads deeper demos (product)
Scenario Demo
Q amp A
Product Demos
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Next Steps For Partners Start Using 3Up Method
A Winning Demo Strategy rArr Checklists amp Scenarios
Leverage Avaya Demo Resources amp Best Practices
Try New Tips amp Tricks To Improve Your Demos
Register For A 3Up Coaching Session
Pick An Opportunity And Get Started
April 2014 PCC Spring 2014 Conference April 27 ndash May 1 2014 Dallas TX wwwpccamericasorg Twitter PCCAmericas
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
EASE OF DOING BUSINESS FROM OPPORTUNITY TO ORDER
Including One Source Evolution
Susan Taylor Avaya One Source Global Program Manager May 8 2014
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 37
Please Join Us for our One Source monthly Content review
Avaya One Source continues to streamline Avaya channel processes and tools with a roadmap of upcoming improvements Partners and Avaya associates should plan to attend this monthly webcast to gain advance notice of the capabilities that are planned and the impacts these will have on your systems interfaces and workflows Add these monthly webcasts to your calendar May 15 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIzAAOampId=a3j30000000KzgQAAS June 12 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ4AAOampId=a3j30000000KzgQAAS July 17 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ9AAOampId=a3j30000000KzgQAAS May 14 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIVAA4ampId=a3j30000000KzgQAAS June 11 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIaAAOampId=a3j30000000KzgQAAS July 16 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIfAAOampId=a3j30000000KzgQAAS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 38
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
PRODUCT OFFERS
MARKETING PROMOTIONS
B2B WEB SERVICES
PRICING
SYSTEM CHANGES
OTHERhelliphellip
ONE SOURCE ndash GTM Summary Template
bull SINGLE GTM RELEASE CONTENT EACH MONTH OF ALL CHANGES
bull ALL OFFERS NEED TO BE SALESPARTNERDISTRIBUTOR-FRIENDLY AT POINT OF LAUNCH
bull ALIGNMENT TO LIFECYCLE MANAGEMENT CHANGES
bull PROVIDE 60-DAY ADVANCE NOTIFICATION OF CHANGES TO SUPPORT YOUR READINESS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 39
May 2014 Avaya One Source (A1S) Content
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 40
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
Networking to Red for US and Canada Transfer of Networking portfolio from Blue supply chain to Red supply chain
Support for Select Partner Product Codes (SPP) SPP List pricing in OneSource Vendors Suggested Retail Price AVAYA net pricing to Distributor via automated discounting SPP Distributor sell price to Partners can be managed via OneSource Selling Price Admin
EC Admin - Performance improvements in the Price List Admin functionality iePrice List Admin Page Load Selling Price Upload Also Error page enhancements
EC Data - Show friendly error page to external users
MARKETING PROMOTIONS
Transition plan for Marketing promotions Any valid promotion approval generated by the legacy promotion processes will be accepted
for order submittal up to May 30 2014 subject to compliance with approval terms As of June 1 2014 the only acceptable method of submitting a promotion claim (for those
promotions available on One Source MPM) will be for orders with promotional codes and approvals generated by the One Source toolset via the Marketing Promotions Module (MPM)
Details on all available promotions available from the following link
B2B WEB SERVICES
B2B Web Services is a service available to Distributers More information in detailed section of this presentation
Next available window for Distributer activation is June 2014
PRICING
Several Price Increases Decreases and NPI ndash captured in the 60 day (for price increases) and 7 day (for price decreases) price notifications
$001 codes moving to MPG 1Z Canada Fx rate change
May 2014 GTM Content Summary
Kathleen Ryan
Marketing Programs kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
copy 2011 Avaya Inc All rights reserved 42
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up bull All content resides on your web site bullEnhance your site with very rich content for your customers to see including an extensive collections of videos whitepapers and brochures bullCapture leads within the syndicated experience and send them directly to you bullKeep your Avaya product information accurate and current 100 of the time
copy 2013 Avaya Inc All rights reserved 46
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities ndash Lack of Content to Tweet or Post ndash Lack of resources to gather content or to post content ndash Lack of acumen on what to TweetPost or how to TweetPost ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help ndash Consistent delivery of Social Media Content (TweetsPosts)
ndash Content will include Unified Communications Contact Center Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you ndash The Avaya Content Syndication infrastructure will be used to
drive the discussion for you ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 47
Social Media with Avaya Content Syndication ndash What is the program What is Social Media for Avaya Content Syndication (CSP)
ndash Expansion of Avaya CSP to utilize the new Social Media tool ndash Social Media content will be regularly made available to TweetPost to your partners ndash Avaya will ldquoTweetrdquo on your behalf The Tweet will go out from your Twitter account so it will engage your
customers in the conversation ndash Links in the Tweet will drive customers to the Avaya Content Syndication page on YOUR Website ndash Support for Twitter now with LinkedIn and FaceBook in June
Why should Partners use this offer ndash Leverage social media to connect and engage your audience online ndash Serve as a command center for Avaya social media communications ndash Drive access to great content for your customers ndash Greatly increase Social Media traffic ndash Further build your brand identity and enable you to be viewed as a subject matter expert in the social media
environment ndash Enhance your brand by contributing to and learning from conversations your customers are having online ndash Highly cost-effective complement to any marketing strategy (Free) ndash Generate leads through the utilization of the Avaya Content Syndication program
How do you get access ndash To access the Social Media module you as a current Avaya Content Syndication user will need to go into the
system and authorize access The process will take you less than five minutes and you will have immediate access to the tool for FREE As you know the link to the site is wwwavayacomcsp
copy 2013 Avaya Inc All rights reserved 48
Social Media ndash Authorizing Tweets To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet ndash simply check the ldquoPublish to
channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
copy 2011 Avaya Inc All rights reserved
49
New MarketLeaders Branding Kit Fully customizable options
Option 1 (tablecloth plaque pull-up banner) ndash Partner price = $800
Option 2 (cell phone battery chargers) ndash Quantity of 50-100 ndash Partner price will vary by quantity (starting at $670)
50 discount on stocked Branding Kit ndash 3 times 5 banner ndash 11 times 18 desktop banner ndash 9 times 12 and 3 times 5 signs ndash 1-GB USB drive ndash 5 mouse pads ndash 15 executive pens ndash 25 4 times 3 notepads ndash 22 duffle bag ndash 8 table cover
Limited quantities available for Silver Gold and Platinum Kits Partner Price $500 $250
Marketing Reminders
Register for the next Getting Started with Avaya Marketing Webinar to learn all about our Marketing Programs ndash Wednesday May 14th 200 ndash 300 est to learn abouthellip Partner Marketing Central ndash Free ready to use customizable marketing collateral and helpful resources designed to help you drive leads MarketLeaders ndash Affordable turnkey marketing programs to fill your pipeline Content Syndication - Free real time Avaya product information directly to your web site
Links for registrations to come in follow-up email
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns bullSales OFT files
bullTelemarketing scripts bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles bullEvent and Seminar in a Box
bullLead notification and reporting bullEnhanced customization
bullCo-branded banners and landing pages bullEnhanced reporting and analytics
bullCRM Integration bullSocial Media integration bullLibrary search function
bullSite map PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese and some in French Dutch Italian German and
Russian
52
Stay informed about events news and program updates bull ldquoLikerdquo the Avaya MarketLeaders Facebook page
Connect and Share
VISIT wwwavayamarketleaderscom
CALL 855-AVAYA-ML [(855) 282-9265]
EMAIL AvayaMLglgcom
- Slide Number 1
- Slide Number 2
- Slide Number 3
- UCampC
- UCampC
- Vertical Campaign All portfolios
- Customer Experience
- Customer Experience
- Your Action
- Slide Number 10
- Networking Campaigns
- NetworkingQ2 Webinar
- Networking New Campaign
- Small Midmarket BusinessCampaign
- Small Midmarket BusinessNew Campaign
- Small Midmarket Business New Campaign
- Next Steps
- Slide Number 18
- Slide Number 19
- Why we do demoshellip
- What is the real value of a demo
- Not All Demos Are Equal
- Picking The Right Demo
- Some Examples Of Demo Resources
- Matching The Demo To The Sales Cycle
- Matching The Demo To The Sales Cycle
- Slide Number 27
- 3Up Program For Demo Success
- 3Up Demo Coaching
- 3Up On Partner Portal
- Get Started Today
- Sign Up Site
- Quick Examle - Use A Winning Strategy
- Next Steps For Partners
- Slide Number 35
- Slide Number 36
- Please Join Us for our One Source monthly Content review
- ONE SOURCE ndash GTM Summary Template
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Avaya Connect Partner Appreciation KitCustomizable materials available on Partner Marketing Central
- Slide Number 43
- Slide Number 44
- Why should you register for Content Syndication NOW
- Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
- Social Media with Avaya Content Syndication ndash What is the program
- Social Media ndash Authorizing Tweets
- New MarketLeaders Branding Kit
- Marketing Reminders
- Slide Number 51
- Connect and Share
- 13VISIT wwwavayamarketleaderscomCALL 855-AVAYA-ML [(855) 282-9265]EMAIL AvayaMLglgcom
-
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
Next Steps For Partners Start Using 3Up Method
A Winning Demo Strategy rArr Checklists amp Scenarios
Leverage Avaya Demo Resources amp Best Practices
Try New Tips amp Tricks To Improve Your Demos
Register For A 3Up Coaching Session
Pick An Opportunity And Get Started
April 2014 PCC Spring 2014 Conference April 27 ndash May 1 2014 Dallas TX wwwpccamericasorg Twitter PCCAmericas
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
EASE OF DOING BUSINESS FROM OPPORTUNITY TO ORDER
Including One Source Evolution
Susan Taylor Avaya One Source Global Program Manager May 8 2014
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 37
Please Join Us for our One Source monthly Content review
Avaya One Source continues to streamline Avaya channel processes and tools with a roadmap of upcoming improvements Partners and Avaya associates should plan to attend this monthly webcast to gain advance notice of the capabilities that are planned and the impacts these will have on your systems interfaces and workflows Add these monthly webcasts to your calendar May 15 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIzAAOampId=a3j30000000KzgQAAS June 12 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ4AAOampId=a3j30000000KzgQAAS July 17 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ9AAOampId=a3j30000000KzgQAAS May 14 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIVAA4ampId=a3j30000000KzgQAAS June 11 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIaAAOampId=a3j30000000KzgQAAS July 16 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIfAAOampId=a3j30000000KzgQAAS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 38
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
PRODUCT OFFERS
MARKETING PROMOTIONS
B2B WEB SERVICES
PRICING
SYSTEM CHANGES
OTHERhelliphellip
ONE SOURCE ndash GTM Summary Template
bull SINGLE GTM RELEASE CONTENT EACH MONTH OF ALL CHANGES
bull ALL OFFERS NEED TO BE SALESPARTNERDISTRIBUTOR-FRIENDLY AT POINT OF LAUNCH
bull ALIGNMENT TO LIFECYCLE MANAGEMENT CHANGES
bull PROVIDE 60-DAY ADVANCE NOTIFICATION OF CHANGES TO SUPPORT YOUR READINESS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 39
May 2014 Avaya One Source (A1S) Content
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 40
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
Networking to Red for US and Canada Transfer of Networking portfolio from Blue supply chain to Red supply chain
Support for Select Partner Product Codes (SPP) SPP List pricing in OneSource Vendors Suggested Retail Price AVAYA net pricing to Distributor via automated discounting SPP Distributor sell price to Partners can be managed via OneSource Selling Price Admin
EC Admin - Performance improvements in the Price List Admin functionality iePrice List Admin Page Load Selling Price Upload Also Error page enhancements
EC Data - Show friendly error page to external users
MARKETING PROMOTIONS
Transition plan for Marketing promotions Any valid promotion approval generated by the legacy promotion processes will be accepted
for order submittal up to May 30 2014 subject to compliance with approval terms As of June 1 2014 the only acceptable method of submitting a promotion claim (for those
promotions available on One Source MPM) will be for orders with promotional codes and approvals generated by the One Source toolset via the Marketing Promotions Module (MPM)
Details on all available promotions available from the following link
B2B WEB SERVICES
B2B Web Services is a service available to Distributers More information in detailed section of this presentation
Next available window for Distributer activation is June 2014
PRICING
Several Price Increases Decreases and NPI ndash captured in the 60 day (for price increases) and 7 day (for price decreases) price notifications
$001 codes moving to MPG 1Z Canada Fx rate change
May 2014 GTM Content Summary
Kathleen Ryan
Marketing Programs kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
copy 2011 Avaya Inc All rights reserved 42
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up bull All content resides on your web site bullEnhance your site with very rich content for your customers to see including an extensive collections of videos whitepapers and brochures bullCapture leads within the syndicated experience and send them directly to you bullKeep your Avaya product information accurate and current 100 of the time
copy 2013 Avaya Inc All rights reserved 46
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities ndash Lack of Content to Tweet or Post ndash Lack of resources to gather content or to post content ndash Lack of acumen on what to TweetPost or how to TweetPost ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help ndash Consistent delivery of Social Media Content (TweetsPosts)
ndash Content will include Unified Communications Contact Center Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you ndash The Avaya Content Syndication infrastructure will be used to
drive the discussion for you ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 47
Social Media with Avaya Content Syndication ndash What is the program What is Social Media for Avaya Content Syndication (CSP)
ndash Expansion of Avaya CSP to utilize the new Social Media tool ndash Social Media content will be regularly made available to TweetPost to your partners ndash Avaya will ldquoTweetrdquo on your behalf The Tweet will go out from your Twitter account so it will engage your
customers in the conversation ndash Links in the Tweet will drive customers to the Avaya Content Syndication page on YOUR Website ndash Support for Twitter now with LinkedIn and FaceBook in June
Why should Partners use this offer ndash Leverage social media to connect and engage your audience online ndash Serve as a command center for Avaya social media communications ndash Drive access to great content for your customers ndash Greatly increase Social Media traffic ndash Further build your brand identity and enable you to be viewed as a subject matter expert in the social media
environment ndash Enhance your brand by contributing to and learning from conversations your customers are having online ndash Highly cost-effective complement to any marketing strategy (Free) ndash Generate leads through the utilization of the Avaya Content Syndication program
How do you get access ndash To access the Social Media module you as a current Avaya Content Syndication user will need to go into the
system and authorize access The process will take you less than five minutes and you will have immediate access to the tool for FREE As you know the link to the site is wwwavayacomcsp
copy 2013 Avaya Inc All rights reserved 48
Social Media ndash Authorizing Tweets To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet ndash simply check the ldquoPublish to
channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
copy 2011 Avaya Inc All rights reserved
49
New MarketLeaders Branding Kit Fully customizable options
Option 1 (tablecloth plaque pull-up banner) ndash Partner price = $800
Option 2 (cell phone battery chargers) ndash Quantity of 50-100 ndash Partner price will vary by quantity (starting at $670)
50 discount on stocked Branding Kit ndash 3 times 5 banner ndash 11 times 18 desktop banner ndash 9 times 12 and 3 times 5 signs ndash 1-GB USB drive ndash 5 mouse pads ndash 15 executive pens ndash 25 4 times 3 notepads ndash 22 duffle bag ndash 8 table cover
Limited quantities available for Silver Gold and Platinum Kits Partner Price $500 $250
Marketing Reminders
Register for the next Getting Started with Avaya Marketing Webinar to learn all about our Marketing Programs ndash Wednesday May 14th 200 ndash 300 est to learn abouthellip Partner Marketing Central ndash Free ready to use customizable marketing collateral and helpful resources designed to help you drive leads MarketLeaders ndash Affordable turnkey marketing programs to fill your pipeline Content Syndication - Free real time Avaya product information directly to your web site
Links for registrations to come in follow-up email
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns bullSales OFT files
bullTelemarketing scripts bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles bullEvent and Seminar in a Box
bullLead notification and reporting bullEnhanced customization
bullCo-branded banners and landing pages bullEnhanced reporting and analytics
bullCRM Integration bullSocial Media integration bullLibrary search function
bullSite map PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese and some in French Dutch Italian German and
Russian
52
Stay informed about events news and program updates bull ldquoLikerdquo the Avaya MarketLeaders Facebook page
Connect and Share
VISIT wwwavayamarketleaderscom
CALL 855-AVAYA-ML [(855) 282-9265]
EMAIL AvayaMLglgcom
- Slide Number 1
- Slide Number 2
- Slide Number 3
- UCampC
- UCampC
- Vertical Campaign All portfolios
- Customer Experience
- Customer Experience
- Your Action
- Slide Number 10
- Networking Campaigns
- NetworkingQ2 Webinar
- Networking New Campaign
- Small Midmarket BusinessCampaign
- Small Midmarket BusinessNew Campaign
- Small Midmarket Business New Campaign
- Next Steps
- Slide Number 18
- Slide Number 19
- Why we do demoshellip
- What is the real value of a demo
- Not All Demos Are Equal
- Picking The Right Demo
- Some Examples Of Demo Resources
- Matching The Demo To The Sales Cycle
- Matching The Demo To The Sales Cycle
- Slide Number 27
- 3Up Program For Demo Success
- 3Up Demo Coaching
- 3Up On Partner Portal
- Get Started Today
- Sign Up Site
- Quick Examle - Use A Winning Strategy
- Next Steps For Partners
- Slide Number 35
- Slide Number 36
- Please Join Us for our One Source monthly Content review
- ONE SOURCE ndash GTM Summary Template
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Avaya Connect Partner Appreciation KitCustomizable materials available on Partner Marketing Central
- Slide Number 43
- Slide Number 44
- Why should you register for Content Syndication NOW
- Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
- Social Media with Avaya Content Syndication ndash What is the program
- Social Media ndash Authorizing Tweets
- New MarketLeaders Branding Kit
- Marketing Reminders
- Slide Number 51
- Connect and Share
- 13VISIT wwwavayamarketleaderscomCALL 855-AVAYA-ML [(855) 282-9265]EMAIL AvayaMLglgcom
-
April 2014 PCC Spring 2014 Conference April 27 ndash May 1 2014 Dallas TX wwwpccamericasorg Twitter PCCAmericas
AVAYA CONFIDENTIAL Provided under a Non Disclosure Agreement
EASE OF DOING BUSINESS FROM OPPORTUNITY TO ORDER
Including One Source Evolution
Susan Taylor Avaya One Source Global Program Manager May 8 2014
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 37
Please Join Us for our One Source monthly Content review
Avaya One Source continues to streamline Avaya channel processes and tools with a roadmap of upcoming improvements Partners and Avaya associates should plan to attend this monthly webcast to gain advance notice of the capabilities that are planned and the impacts these will have on your systems interfaces and workflows Add these monthly webcasts to your calendar May 15 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIzAAOampId=a3j30000000KzgQAAS June 12 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ4AAOampId=a3j30000000KzgQAAS July 17 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ9AAOampId=a3j30000000KzgQAAS May 14 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIVAA4ampId=a3j30000000KzgQAAS June 11 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIaAAOampId=a3j30000000KzgQAAS July 16 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIfAAOampId=a3j30000000KzgQAAS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 38
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
PRODUCT OFFERS
MARKETING PROMOTIONS
B2B WEB SERVICES
PRICING
SYSTEM CHANGES
OTHERhelliphellip
ONE SOURCE ndash GTM Summary Template
bull SINGLE GTM RELEASE CONTENT EACH MONTH OF ALL CHANGES
bull ALL OFFERS NEED TO BE SALESPARTNERDISTRIBUTOR-FRIENDLY AT POINT OF LAUNCH
bull ALIGNMENT TO LIFECYCLE MANAGEMENT CHANGES
bull PROVIDE 60-DAY ADVANCE NOTIFICATION OF CHANGES TO SUPPORT YOUR READINESS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 39
May 2014 Avaya One Source (A1S) Content
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 40
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
Networking to Red for US and Canada Transfer of Networking portfolio from Blue supply chain to Red supply chain
Support for Select Partner Product Codes (SPP) SPP List pricing in OneSource Vendors Suggested Retail Price AVAYA net pricing to Distributor via automated discounting SPP Distributor sell price to Partners can be managed via OneSource Selling Price Admin
EC Admin - Performance improvements in the Price List Admin functionality iePrice List Admin Page Load Selling Price Upload Also Error page enhancements
EC Data - Show friendly error page to external users
MARKETING PROMOTIONS
Transition plan for Marketing promotions Any valid promotion approval generated by the legacy promotion processes will be accepted
for order submittal up to May 30 2014 subject to compliance with approval terms As of June 1 2014 the only acceptable method of submitting a promotion claim (for those
promotions available on One Source MPM) will be for orders with promotional codes and approvals generated by the One Source toolset via the Marketing Promotions Module (MPM)
Details on all available promotions available from the following link
B2B WEB SERVICES
B2B Web Services is a service available to Distributers More information in detailed section of this presentation
Next available window for Distributer activation is June 2014
PRICING
Several Price Increases Decreases and NPI ndash captured in the 60 day (for price increases) and 7 day (for price decreases) price notifications
$001 codes moving to MPG 1Z Canada Fx rate change
May 2014 GTM Content Summary
Kathleen Ryan
Marketing Programs kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
copy 2011 Avaya Inc All rights reserved 42
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up bull All content resides on your web site bullEnhance your site with very rich content for your customers to see including an extensive collections of videos whitepapers and brochures bullCapture leads within the syndicated experience and send them directly to you bullKeep your Avaya product information accurate and current 100 of the time
copy 2013 Avaya Inc All rights reserved 46
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities ndash Lack of Content to Tweet or Post ndash Lack of resources to gather content or to post content ndash Lack of acumen on what to TweetPost or how to TweetPost ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help ndash Consistent delivery of Social Media Content (TweetsPosts)
ndash Content will include Unified Communications Contact Center Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you ndash The Avaya Content Syndication infrastructure will be used to
drive the discussion for you ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 47
Social Media with Avaya Content Syndication ndash What is the program What is Social Media for Avaya Content Syndication (CSP)
ndash Expansion of Avaya CSP to utilize the new Social Media tool ndash Social Media content will be regularly made available to TweetPost to your partners ndash Avaya will ldquoTweetrdquo on your behalf The Tweet will go out from your Twitter account so it will engage your
customers in the conversation ndash Links in the Tweet will drive customers to the Avaya Content Syndication page on YOUR Website ndash Support for Twitter now with LinkedIn and FaceBook in June
Why should Partners use this offer ndash Leverage social media to connect and engage your audience online ndash Serve as a command center for Avaya social media communications ndash Drive access to great content for your customers ndash Greatly increase Social Media traffic ndash Further build your brand identity and enable you to be viewed as a subject matter expert in the social media
environment ndash Enhance your brand by contributing to and learning from conversations your customers are having online ndash Highly cost-effective complement to any marketing strategy (Free) ndash Generate leads through the utilization of the Avaya Content Syndication program
How do you get access ndash To access the Social Media module you as a current Avaya Content Syndication user will need to go into the
system and authorize access The process will take you less than five minutes and you will have immediate access to the tool for FREE As you know the link to the site is wwwavayacomcsp
copy 2013 Avaya Inc All rights reserved 48
Social Media ndash Authorizing Tweets To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet ndash simply check the ldquoPublish to
channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
copy 2011 Avaya Inc All rights reserved
49
New MarketLeaders Branding Kit Fully customizable options
Option 1 (tablecloth plaque pull-up banner) ndash Partner price = $800
Option 2 (cell phone battery chargers) ndash Quantity of 50-100 ndash Partner price will vary by quantity (starting at $670)
50 discount on stocked Branding Kit ndash 3 times 5 banner ndash 11 times 18 desktop banner ndash 9 times 12 and 3 times 5 signs ndash 1-GB USB drive ndash 5 mouse pads ndash 15 executive pens ndash 25 4 times 3 notepads ndash 22 duffle bag ndash 8 table cover
Limited quantities available for Silver Gold and Platinum Kits Partner Price $500 $250
Marketing Reminders
Register for the next Getting Started with Avaya Marketing Webinar to learn all about our Marketing Programs ndash Wednesday May 14th 200 ndash 300 est to learn abouthellip Partner Marketing Central ndash Free ready to use customizable marketing collateral and helpful resources designed to help you drive leads MarketLeaders ndash Affordable turnkey marketing programs to fill your pipeline Content Syndication - Free real time Avaya product information directly to your web site
Links for registrations to come in follow-up email
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns bullSales OFT files
bullTelemarketing scripts bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles bullEvent and Seminar in a Box
bullLead notification and reporting bullEnhanced customization
bullCo-branded banners and landing pages bullEnhanced reporting and analytics
bullCRM Integration bullSocial Media integration bullLibrary search function
bullSite map PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese and some in French Dutch Italian German and
Russian
52
Stay informed about events news and program updates bull ldquoLikerdquo the Avaya MarketLeaders Facebook page
Connect and Share
VISIT wwwavayamarketleaderscom
CALL 855-AVAYA-ML [(855) 282-9265]
EMAIL AvayaMLglgcom
- Slide Number 1
- Slide Number 2
- Slide Number 3
- UCampC
- UCampC
- Vertical Campaign All portfolios
- Customer Experience
- Customer Experience
- Your Action
- Slide Number 10
- Networking Campaigns
- NetworkingQ2 Webinar
- Networking New Campaign
- Small Midmarket BusinessCampaign
- Small Midmarket BusinessNew Campaign
- Small Midmarket Business New Campaign
- Next Steps
- Slide Number 18
- Slide Number 19
- Why we do demoshellip
- What is the real value of a demo
- Not All Demos Are Equal
- Picking The Right Demo
- Some Examples Of Demo Resources
- Matching The Demo To The Sales Cycle
- Matching The Demo To The Sales Cycle
- Slide Number 27
- 3Up Program For Demo Success
- 3Up Demo Coaching
- 3Up On Partner Portal
- Get Started Today
- Sign Up Site
- Quick Examle - Use A Winning Strategy
- Next Steps For Partners
- Slide Number 35
- Slide Number 36
- Please Join Us for our One Source monthly Content review
- ONE SOURCE ndash GTM Summary Template
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Avaya Connect Partner Appreciation KitCustomizable materials available on Partner Marketing Central
- Slide Number 43
- Slide Number 44
- Why should you register for Content Syndication NOW
- Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
- Social Media with Avaya Content Syndication ndash What is the program
- Social Media ndash Authorizing Tweets
- New MarketLeaders Branding Kit
- Marketing Reminders
- Slide Number 51
- Connect and Share
- 13VISIT wwwavayamarketleaderscomCALL 855-AVAYA-ML [(855) 282-9265]EMAIL AvayaMLglgcom
-
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 37
Please Join Us for our One Source monthly Content review
Avaya One Source continues to streamline Avaya channel processes and tools with a roadmap of upcoming improvements Partners and Avaya associates should plan to attend this monthly webcast to gain advance notice of the capabilities that are planned and the impacts these will have on your systems interfaces and workflows Add these monthly webcasts to your calendar May 15 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIzAAOampId=a3j30000000KzgQAAS June 12 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ4AAOampId=a3j30000000KzgQAAS July 17 at 10 AM EDT4 PM CEST httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYJ9AAOampId=a3j30000000KzgQAAS May 14 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIVAA4ampId=a3j30000000KzgQAAS June 11 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIaAAOampId=a3j30000000KzgQAAS July 16 at 1230 Singapore Time httpsavayamysalesforcecomapexsp_EventDetailc=a3da0000000LYIfAAOampId=a3j30000000KzgQAAS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 38
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
PRODUCT OFFERS
MARKETING PROMOTIONS
B2B WEB SERVICES
PRICING
SYSTEM CHANGES
OTHERhelliphellip
ONE SOURCE ndash GTM Summary Template
bull SINGLE GTM RELEASE CONTENT EACH MONTH OF ALL CHANGES
bull ALL OFFERS NEED TO BE SALESPARTNERDISTRIBUTOR-FRIENDLY AT POINT OF LAUNCH
bull ALIGNMENT TO LIFECYCLE MANAGEMENT CHANGES
bull PROVIDE 60-DAY ADVANCE NOTIFICATION OF CHANGES TO SUPPORT YOUR READINESS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 39
May 2014 Avaya One Source (A1S) Content
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 40
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
Networking to Red for US and Canada Transfer of Networking portfolio from Blue supply chain to Red supply chain
Support for Select Partner Product Codes (SPP) SPP List pricing in OneSource Vendors Suggested Retail Price AVAYA net pricing to Distributor via automated discounting SPP Distributor sell price to Partners can be managed via OneSource Selling Price Admin
EC Admin - Performance improvements in the Price List Admin functionality iePrice List Admin Page Load Selling Price Upload Also Error page enhancements
EC Data - Show friendly error page to external users
MARKETING PROMOTIONS
Transition plan for Marketing promotions Any valid promotion approval generated by the legacy promotion processes will be accepted
for order submittal up to May 30 2014 subject to compliance with approval terms As of June 1 2014 the only acceptable method of submitting a promotion claim (for those
promotions available on One Source MPM) will be for orders with promotional codes and approvals generated by the One Source toolset via the Marketing Promotions Module (MPM)
Details on all available promotions available from the following link
B2B WEB SERVICES
B2B Web Services is a service available to Distributers More information in detailed section of this presentation
Next available window for Distributer activation is June 2014
PRICING
Several Price Increases Decreases and NPI ndash captured in the 60 day (for price increases) and 7 day (for price decreases) price notifications
$001 codes moving to MPG 1Z Canada Fx rate change
May 2014 GTM Content Summary
Kathleen Ryan
Marketing Programs kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
copy 2011 Avaya Inc All rights reserved 42
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up bull All content resides on your web site bullEnhance your site with very rich content for your customers to see including an extensive collections of videos whitepapers and brochures bullCapture leads within the syndicated experience and send them directly to you bullKeep your Avaya product information accurate and current 100 of the time
copy 2013 Avaya Inc All rights reserved 46
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities ndash Lack of Content to Tweet or Post ndash Lack of resources to gather content or to post content ndash Lack of acumen on what to TweetPost or how to TweetPost ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help ndash Consistent delivery of Social Media Content (TweetsPosts)
ndash Content will include Unified Communications Contact Center Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you ndash The Avaya Content Syndication infrastructure will be used to
drive the discussion for you ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 47
Social Media with Avaya Content Syndication ndash What is the program What is Social Media for Avaya Content Syndication (CSP)
ndash Expansion of Avaya CSP to utilize the new Social Media tool ndash Social Media content will be regularly made available to TweetPost to your partners ndash Avaya will ldquoTweetrdquo on your behalf The Tweet will go out from your Twitter account so it will engage your
customers in the conversation ndash Links in the Tweet will drive customers to the Avaya Content Syndication page on YOUR Website ndash Support for Twitter now with LinkedIn and FaceBook in June
Why should Partners use this offer ndash Leverage social media to connect and engage your audience online ndash Serve as a command center for Avaya social media communications ndash Drive access to great content for your customers ndash Greatly increase Social Media traffic ndash Further build your brand identity and enable you to be viewed as a subject matter expert in the social media
environment ndash Enhance your brand by contributing to and learning from conversations your customers are having online ndash Highly cost-effective complement to any marketing strategy (Free) ndash Generate leads through the utilization of the Avaya Content Syndication program
How do you get access ndash To access the Social Media module you as a current Avaya Content Syndication user will need to go into the
system and authorize access The process will take you less than five minutes and you will have immediate access to the tool for FREE As you know the link to the site is wwwavayacomcsp
copy 2013 Avaya Inc All rights reserved 48
Social Media ndash Authorizing Tweets To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet ndash simply check the ldquoPublish to
channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
copy 2011 Avaya Inc All rights reserved
49
New MarketLeaders Branding Kit Fully customizable options
Option 1 (tablecloth plaque pull-up banner) ndash Partner price = $800
Option 2 (cell phone battery chargers) ndash Quantity of 50-100 ndash Partner price will vary by quantity (starting at $670)
50 discount on stocked Branding Kit ndash 3 times 5 banner ndash 11 times 18 desktop banner ndash 9 times 12 and 3 times 5 signs ndash 1-GB USB drive ndash 5 mouse pads ndash 15 executive pens ndash 25 4 times 3 notepads ndash 22 duffle bag ndash 8 table cover
Limited quantities available for Silver Gold and Platinum Kits Partner Price $500 $250
Marketing Reminders
Register for the next Getting Started with Avaya Marketing Webinar to learn all about our Marketing Programs ndash Wednesday May 14th 200 ndash 300 est to learn abouthellip Partner Marketing Central ndash Free ready to use customizable marketing collateral and helpful resources designed to help you drive leads MarketLeaders ndash Affordable turnkey marketing programs to fill your pipeline Content Syndication - Free real time Avaya product information directly to your web site
Links for registrations to come in follow-up email
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns bullSales OFT files
bullTelemarketing scripts bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles bullEvent and Seminar in a Box
bullLead notification and reporting bullEnhanced customization
bullCo-branded banners and landing pages bullEnhanced reporting and analytics
bullCRM Integration bullSocial Media integration bullLibrary search function
bullSite map PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese and some in French Dutch Italian German and
Russian
52
Stay informed about events news and program updates bull ldquoLikerdquo the Avaya MarketLeaders Facebook page
Connect and Share
VISIT wwwavayamarketleaderscom
CALL 855-AVAYA-ML [(855) 282-9265]
EMAIL AvayaMLglgcom
- Slide Number 1
- Slide Number 2
- Slide Number 3
- UCampC
- UCampC
- Vertical Campaign All portfolios
- Customer Experience
- Customer Experience
- Your Action
- Slide Number 10
- Networking Campaigns
- NetworkingQ2 Webinar
- Networking New Campaign
- Small Midmarket BusinessCampaign
- Small Midmarket BusinessNew Campaign
- Small Midmarket Business New Campaign
- Next Steps
- Slide Number 18
- Slide Number 19
- Why we do demoshellip
- What is the real value of a demo
- Not All Demos Are Equal
- Picking The Right Demo
- Some Examples Of Demo Resources
- Matching The Demo To The Sales Cycle
- Matching The Demo To The Sales Cycle
- Slide Number 27
- 3Up Program For Demo Success
- 3Up Demo Coaching
- 3Up On Partner Portal
- Get Started Today
- Sign Up Site
- Quick Examle - Use A Winning Strategy
- Next Steps For Partners
- Slide Number 35
- Slide Number 36
- Please Join Us for our One Source monthly Content review
- ONE SOURCE ndash GTM Summary Template
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Avaya Connect Partner Appreciation KitCustomizable materials available on Partner Marketing Central
- Slide Number 43
- Slide Number 44
- Why should you register for Content Syndication NOW
- Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
- Social Media with Avaya Content Syndication ndash What is the program
- Social Media ndash Authorizing Tweets
- New MarketLeaders Branding Kit
- Marketing Reminders
- Slide Number 51
- Connect and Share
- 13VISIT wwwavayamarketleaderscomCALL 855-AVAYA-ML [(855) 282-9265]EMAIL AvayaMLglgcom
-
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 38
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
PRODUCT OFFERS
MARKETING PROMOTIONS
B2B WEB SERVICES
PRICING
SYSTEM CHANGES
OTHERhelliphellip
ONE SOURCE ndash GTM Summary Template
bull SINGLE GTM RELEASE CONTENT EACH MONTH OF ALL CHANGES
bull ALL OFFERS NEED TO BE SALESPARTNERDISTRIBUTOR-FRIENDLY AT POINT OF LAUNCH
bull ALIGNMENT TO LIFECYCLE MANAGEMENT CHANGES
bull PROVIDE 60-DAY ADVANCE NOTIFICATION OF CHANGES TO SUPPORT YOUR READINESS
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 39
May 2014 Avaya One Source (A1S) Content
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 40
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
Networking to Red for US and Canada Transfer of Networking portfolio from Blue supply chain to Red supply chain
Support for Select Partner Product Codes (SPP) SPP List pricing in OneSource Vendors Suggested Retail Price AVAYA net pricing to Distributor via automated discounting SPP Distributor sell price to Partners can be managed via OneSource Selling Price Admin
EC Admin - Performance improvements in the Price List Admin functionality iePrice List Admin Page Load Selling Price Upload Also Error page enhancements
EC Data - Show friendly error page to external users
MARKETING PROMOTIONS
Transition plan for Marketing promotions Any valid promotion approval generated by the legacy promotion processes will be accepted
for order submittal up to May 30 2014 subject to compliance with approval terms As of June 1 2014 the only acceptable method of submitting a promotion claim (for those
promotions available on One Source MPM) will be for orders with promotional codes and approvals generated by the One Source toolset via the Marketing Promotions Module (MPM)
Details on all available promotions available from the following link
B2B WEB SERVICES
B2B Web Services is a service available to Distributers More information in detailed section of this presentation
Next available window for Distributer activation is June 2014
PRICING
Several Price Increases Decreases and NPI ndash captured in the 60 day (for price increases) and 7 day (for price decreases) price notifications
$001 codes moving to MPG 1Z Canada Fx rate change
May 2014 GTM Content Summary
Kathleen Ryan
Marketing Programs kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
copy 2011 Avaya Inc All rights reserved 42
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up bull All content resides on your web site bullEnhance your site with very rich content for your customers to see including an extensive collections of videos whitepapers and brochures bullCapture leads within the syndicated experience and send them directly to you bullKeep your Avaya product information accurate and current 100 of the time
copy 2013 Avaya Inc All rights reserved 46
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities ndash Lack of Content to Tweet or Post ndash Lack of resources to gather content or to post content ndash Lack of acumen on what to TweetPost or how to TweetPost ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help ndash Consistent delivery of Social Media Content (TweetsPosts)
ndash Content will include Unified Communications Contact Center Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you ndash The Avaya Content Syndication infrastructure will be used to
drive the discussion for you ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 47
Social Media with Avaya Content Syndication ndash What is the program What is Social Media for Avaya Content Syndication (CSP)
ndash Expansion of Avaya CSP to utilize the new Social Media tool ndash Social Media content will be regularly made available to TweetPost to your partners ndash Avaya will ldquoTweetrdquo on your behalf The Tweet will go out from your Twitter account so it will engage your
customers in the conversation ndash Links in the Tweet will drive customers to the Avaya Content Syndication page on YOUR Website ndash Support for Twitter now with LinkedIn and FaceBook in June
Why should Partners use this offer ndash Leverage social media to connect and engage your audience online ndash Serve as a command center for Avaya social media communications ndash Drive access to great content for your customers ndash Greatly increase Social Media traffic ndash Further build your brand identity and enable you to be viewed as a subject matter expert in the social media
environment ndash Enhance your brand by contributing to and learning from conversations your customers are having online ndash Highly cost-effective complement to any marketing strategy (Free) ndash Generate leads through the utilization of the Avaya Content Syndication program
How do you get access ndash To access the Social Media module you as a current Avaya Content Syndication user will need to go into the
system and authorize access The process will take you less than five minutes and you will have immediate access to the tool for FREE As you know the link to the site is wwwavayacomcsp
copy 2013 Avaya Inc All rights reserved 48
Social Media ndash Authorizing Tweets To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet ndash simply check the ldquoPublish to
channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
copy 2011 Avaya Inc All rights reserved
49
New MarketLeaders Branding Kit Fully customizable options
Option 1 (tablecloth plaque pull-up banner) ndash Partner price = $800
Option 2 (cell phone battery chargers) ndash Quantity of 50-100 ndash Partner price will vary by quantity (starting at $670)
50 discount on stocked Branding Kit ndash 3 times 5 banner ndash 11 times 18 desktop banner ndash 9 times 12 and 3 times 5 signs ndash 1-GB USB drive ndash 5 mouse pads ndash 15 executive pens ndash 25 4 times 3 notepads ndash 22 duffle bag ndash 8 table cover
Limited quantities available for Silver Gold and Platinum Kits Partner Price $500 $250
Marketing Reminders
Register for the next Getting Started with Avaya Marketing Webinar to learn all about our Marketing Programs ndash Wednesday May 14th 200 ndash 300 est to learn abouthellip Partner Marketing Central ndash Free ready to use customizable marketing collateral and helpful resources designed to help you drive leads MarketLeaders ndash Affordable turnkey marketing programs to fill your pipeline Content Syndication - Free real time Avaya product information directly to your web site
Links for registrations to come in follow-up email
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns bullSales OFT files
bullTelemarketing scripts bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles bullEvent and Seminar in a Box
bullLead notification and reporting bullEnhanced customization
bullCo-branded banners and landing pages bullEnhanced reporting and analytics
bullCRM Integration bullSocial Media integration bullLibrary search function
bullSite map PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese and some in French Dutch Italian German and
Russian
52
Stay informed about events news and program updates bull ldquoLikerdquo the Avaya MarketLeaders Facebook page
Connect and Share
VISIT wwwavayamarketleaderscom
CALL 855-AVAYA-ML [(855) 282-9265]
EMAIL AvayaMLglgcom
- Slide Number 1
- Slide Number 2
- Slide Number 3
- UCampC
- UCampC
- Vertical Campaign All portfolios
- Customer Experience
- Customer Experience
- Your Action
- Slide Number 10
- Networking Campaigns
- NetworkingQ2 Webinar
- Networking New Campaign
- Small Midmarket BusinessCampaign
- Small Midmarket BusinessNew Campaign
- Small Midmarket Business New Campaign
- Next Steps
- Slide Number 18
- Slide Number 19
- Why we do demoshellip
- What is the real value of a demo
- Not All Demos Are Equal
- Picking The Right Demo
- Some Examples Of Demo Resources
- Matching The Demo To The Sales Cycle
- Matching The Demo To The Sales Cycle
- Slide Number 27
- 3Up Program For Demo Success
- 3Up Demo Coaching
- 3Up On Partner Portal
- Get Started Today
- Sign Up Site
- Quick Examle - Use A Winning Strategy
- Next Steps For Partners
- Slide Number 35
- Slide Number 36
- Please Join Us for our One Source monthly Content review
- ONE SOURCE ndash GTM Summary Template
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Avaya Connect Partner Appreciation KitCustomizable materials available on Partner Marketing Central
- Slide Number 43
- Slide Number 44
- Why should you register for Content Syndication NOW
- Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
- Social Media with Avaya Content Syndication ndash What is the program
- Social Media ndash Authorizing Tweets
- New MarketLeaders Branding Kit
- Marketing Reminders
- Slide Number 51
- Connect and Share
- 13VISIT wwwavayamarketleaderscomCALL 855-AVAYA-ML [(855) 282-9265]EMAIL AvayaMLglgcom
-
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 39
May 2014 Avaya One Source (A1S) Content
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 40
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
Networking to Red for US and Canada Transfer of Networking portfolio from Blue supply chain to Red supply chain
Support for Select Partner Product Codes (SPP) SPP List pricing in OneSource Vendors Suggested Retail Price AVAYA net pricing to Distributor via automated discounting SPP Distributor sell price to Partners can be managed via OneSource Selling Price Admin
EC Admin - Performance improvements in the Price List Admin functionality iePrice List Admin Page Load Selling Price Upload Also Error page enhancements
EC Data - Show friendly error page to external users
MARKETING PROMOTIONS
Transition plan for Marketing promotions Any valid promotion approval generated by the legacy promotion processes will be accepted
for order submittal up to May 30 2014 subject to compliance with approval terms As of June 1 2014 the only acceptable method of submitting a promotion claim (for those
promotions available on One Source MPM) will be for orders with promotional codes and approvals generated by the One Source toolset via the Marketing Promotions Module (MPM)
Details on all available promotions available from the following link
B2B WEB SERVICES
B2B Web Services is a service available to Distributers More information in detailed section of this presentation
Next available window for Distributer activation is June 2014
PRICING
Several Price Increases Decreases and NPI ndash captured in the 60 day (for price increases) and 7 day (for price decreases) price notifications
$001 codes moving to MPG 1Z Canada Fx rate change
May 2014 GTM Content Summary
Kathleen Ryan
Marketing Programs kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
copy 2011 Avaya Inc All rights reserved 42
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up bull All content resides on your web site bullEnhance your site with very rich content for your customers to see including an extensive collections of videos whitepapers and brochures bullCapture leads within the syndicated experience and send them directly to you bullKeep your Avaya product information accurate and current 100 of the time
copy 2013 Avaya Inc All rights reserved 46
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities ndash Lack of Content to Tweet or Post ndash Lack of resources to gather content or to post content ndash Lack of acumen on what to TweetPost or how to TweetPost ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help ndash Consistent delivery of Social Media Content (TweetsPosts)
ndash Content will include Unified Communications Contact Center Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you ndash The Avaya Content Syndication infrastructure will be used to
drive the discussion for you ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 47
Social Media with Avaya Content Syndication ndash What is the program What is Social Media for Avaya Content Syndication (CSP)
ndash Expansion of Avaya CSP to utilize the new Social Media tool ndash Social Media content will be regularly made available to TweetPost to your partners ndash Avaya will ldquoTweetrdquo on your behalf The Tweet will go out from your Twitter account so it will engage your
customers in the conversation ndash Links in the Tweet will drive customers to the Avaya Content Syndication page on YOUR Website ndash Support for Twitter now with LinkedIn and FaceBook in June
Why should Partners use this offer ndash Leverage social media to connect and engage your audience online ndash Serve as a command center for Avaya social media communications ndash Drive access to great content for your customers ndash Greatly increase Social Media traffic ndash Further build your brand identity and enable you to be viewed as a subject matter expert in the social media
environment ndash Enhance your brand by contributing to and learning from conversations your customers are having online ndash Highly cost-effective complement to any marketing strategy (Free) ndash Generate leads through the utilization of the Avaya Content Syndication program
How do you get access ndash To access the Social Media module you as a current Avaya Content Syndication user will need to go into the
system and authorize access The process will take you less than five minutes and you will have immediate access to the tool for FREE As you know the link to the site is wwwavayacomcsp
copy 2013 Avaya Inc All rights reserved 48
Social Media ndash Authorizing Tweets To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet ndash simply check the ldquoPublish to
channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
copy 2011 Avaya Inc All rights reserved
49
New MarketLeaders Branding Kit Fully customizable options
Option 1 (tablecloth plaque pull-up banner) ndash Partner price = $800
Option 2 (cell phone battery chargers) ndash Quantity of 50-100 ndash Partner price will vary by quantity (starting at $670)
50 discount on stocked Branding Kit ndash 3 times 5 banner ndash 11 times 18 desktop banner ndash 9 times 12 and 3 times 5 signs ndash 1-GB USB drive ndash 5 mouse pads ndash 15 executive pens ndash 25 4 times 3 notepads ndash 22 duffle bag ndash 8 table cover
Limited quantities available for Silver Gold and Platinum Kits Partner Price $500 $250
Marketing Reminders
Register for the next Getting Started with Avaya Marketing Webinar to learn all about our Marketing Programs ndash Wednesday May 14th 200 ndash 300 est to learn abouthellip Partner Marketing Central ndash Free ready to use customizable marketing collateral and helpful resources designed to help you drive leads MarketLeaders ndash Affordable turnkey marketing programs to fill your pipeline Content Syndication - Free real time Avaya product information directly to your web site
Links for registrations to come in follow-up email
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns bullSales OFT files
bullTelemarketing scripts bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles bullEvent and Seminar in a Box
bullLead notification and reporting bullEnhanced customization
bullCo-branded banners and landing pages bullEnhanced reporting and analytics
bullCRM Integration bullSocial Media integration bullLibrary search function
bullSite map PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese and some in French Dutch Italian German and
Russian
52
Stay informed about events news and program updates bull ldquoLikerdquo the Avaya MarketLeaders Facebook page
Connect and Share
VISIT wwwavayamarketleaderscom
CALL 855-AVAYA-ML [(855) 282-9265]
EMAIL AvayaMLglgcom
- Slide Number 1
- Slide Number 2
- Slide Number 3
- UCampC
- UCampC
- Vertical Campaign All portfolios
- Customer Experience
- Customer Experience
- Your Action
- Slide Number 10
- Networking Campaigns
- NetworkingQ2 Webinar
- Networking New Campaign
- Small Midmarket BusinessCampaign
- Small Midmarket BusinessNew Campaign
- Small Midmarket Business New Campaign
- Next Steps
- Slide Number 18
- Slide Number 19
- Why we do demoshellip
- What is the real value of a demo
- Not All Demos Are Equal
- Picking The Right Demo
- Some Examples Of Demo Resources
- Matching The Demo To The Sales Cycle
- Matching The Demo To The Sales Cycle
- Slide Number 27
- 3Up Program For Demo Success
- 3Up Demo Coaching
- 3Up On Partner Portal
- Get Started Today
- Sign Up Site
- Quick Examle - Use A Winning Strategy
- Next Steps For Partners
- Slide Number 35
- Slide Number 36
- Please Join Us for our One Source monthly Content review
- ONE SOURCE ndash GTM Summary Template
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Avaya Connect Partner Appreciation KitCustomizable materials available on Partner Marketing Central
- Slide Number 43
- Slide Number 44
- Why should you register for Content Syndication NOW
- Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
- Social Media with Avaya Content Syndication ndash What is the program
- Social Media ndash Authorizing Tweets
- New MarketLeaders Branding Kit
- Marketing Reminders
- Slide Number 51
- Connect and Share
- 13VISIT wwwavayamarketleaderscomCALL 855-AVAYA-ML [(855) 282-9265]EMAIL AvayaMLglgcom
-
Avaya - Proprietary Use pursuant to your signed agreement or Avaya policy 40
CHANGES DESCRIPTION
ONE SOURCE FUNCTIONALITY
Networking to Red for US and Canada Transfer of Networking portfolio from Blue supply chain to Red supply chain
Support for Select Partner Product Codes (SPP) SPP List pricing in OneSource Vendors Suggested Retail Price AVAYA net pricing to Distributor via automated discounting SPP Distributor sell price to Partners can be managed via OneSource Selling Price Admin
EC Admin - Performance improvements in the Price List Admin functionality iePrice List Admin Page Load Selling Price Upload Also Error page enhancements
EC Data - Show friendly error page to external users
MARKETING PROMOTIONS
Transition plan for Marketing promotions Any valid promotion approval generated by the legacy promotion processes will be accepted
for order submittal up to May 30 2014 subject to compliance with approval terms As of June 1 2014 the only acceptable method of submitting a promotion claim (for those
promotions available on One Source MPM) will be for orders with promotional codes and approvals generated by the One Source toolset via the Marketing Promotions Module (MPM)
Details on all available promotions available from the following link
B2B WEB SERVICES
B2B Web Services is a service available to Distributers More information in detailed section of this presentation
Next available window for Distributer activation is June 2014
PRICING
Several Price Increases Decreases and NPI ndash captured in the 60 day (for price increases) and 7 day (for price decreases) price notifications
$001 codes moving to MPG 1Z Canada Fx rate change
May 2014 GTM Content Summary
Kathleen Ryan
Marketing Programs kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
copy 2011 Avaya Inc All rights reserved 42
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up bull All content resides on your web site bullEnhance your site with very rich content for your customers to see including an extensive collections of videos whitepapers and brochures bullCapture leads within the syndicated experience and send them directly to you bullKeep your Avaya product information accurate and current 100 of the time
copy 2013 Avaya Inc All rights reserved 46
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities ndash Lack of Content to Tweet or Post ndash Lack of resources to gather content or to post content ndash Lack of acumen on what to TweetPost or how to TweetPost ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help ndash Consistent delivery of Social Media Content (TweetsPosts)
ndash Content will include Unified Communications Contact Center Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you ndash The Avaya Content Syndication infrastructure will be used to
drive the discussion for you ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 47
Social Media with Avaya Content Syndication ndash What is the program What is Social Media for Avaya Content Syndication (CSP)
ndash Expansion of Avaya CSP to utilize the new Social Media tool ndash Social Media content will be regularly made available to TweetPost to your partners ndash Avaya will ldquoTweetrdquo on your behalf The Tweet will go out from your Twitter account so it will engage your
customers in the conversation ndash Links in the Tweet will drive customers to the Avaya Content Syndication page on YOUR Website ndash Support for Twitter now with LinkedIn and FaceBook in June
Why should Partners use this offer ndash Leverage social media to connect and engage your audience online ndash Serve as a command center for Avaya social media communications ndash Drive access to great content for your customers ndash Greatly increase Social Media traffic ndash Further build your brand identity and enable you to be viewed as a subject matter expert in the social media
environment ndash Enhance your brand by contributing to and learning from conversations your customers are having online ndash Highly cost-effective complement to any marketing strategy (Free) ndash Generate leads through the utilization of the Avaya Content Syndication program
How do you get access ndash To access the Social Media module you as a current Avaya Content Syndication user will need to go into the
system and authorize access The process will take you less than five minutes and you will have immediate access to the tool for FREE As you know the link to the site is wwwavayacomcsp
copy 2013 Avaya Inc All rights reserved 48
Social Media ndash Authorizing Tweets To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet ndash simply check the ldquoPublish to
channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
copy 2011 Avaya Inc All rights reserved
49
New MarketLeaders Branding Kit Fully customizable options
Option 1 (tablecloth plaque pull-up banner) ndash Partner price = $800
Option 2 (cell phone battery chargers) ndash Quantity of 50-100 ndash Partner price will vary by quantity (starting at $670)
50 discount on stocked Branding Kit ndash 3 times 5 banner ndash 11 times 18 desktop banner ndash 9 times 12 and 3 times 5 signs ndash 1-GB USB drive ndash 5 mouse pads ndash 15 executive pens ndash 25 4 times 3 notepads ndash 22 duffle bag ndash 8 table cover
Limited quantities available for Silver Gold and Platinum Kits Partner Price $500 $250
Marketing Reminders
Register for the next Getting Started with Avaya Marketing Webinar to learn all about our Marketing Programs ndash Wednesday May 14th 200 ndash 300 est to learn abouthellip Partner Marketing Central ndash Free ready to use customizable marketing collateral and helpful resources designed to help you drive leads MarketLeaders ndash Affordable turnkey marketing programs to fill your pipeline Content Syndication - Free real time Avaya product information directly to your web site
Links for registrations to come in follow-up email
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns bullSales OFT files
bullTelemarketing scripts bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles bullEvent and Seminar in a Box
bullLead notification and reporting bullEnhanced customization
bullCo-branded banners and landing pages bullEnhanced reporting and analytics
bullCRM Integration bullSocial Media integration bullLibrary search function
bullSite map PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese and some in French Dutch Italian German and
Russian
52
Stay informed about events news and program updates bull ldquoLikerdquo the Avaya MarketLeaders Facebook page
Connect and Share
VISIT wwwavayamarketleaderscom
CALL 855-AVAYA-ML [(855) 282-9265]
EMAIL AvayaMLglgcom
- Slide Number 1
- Slide Number 2
- Slide Number 3
- UCampC
- UCampC
- Vertical Campaign All portfolios
- Customer Experience
- Customer Experience
- Your Action
- Slide Number 10
- Networking Campaigns
- NetworkingQ2 Webinar
- Networking New Campaign
- Small Midmarket BusinessCampaign
- Small Midmarket BusinessNew Campaign
- Small Midmarket Business New Campaign
- Next Steps
- Slide Number 18
- Slide Number 19
- Why we do demoshellip
- What is the real value of a demo
- Not All Demos Are Equal
- Picking The Right Demo
- Some Examples Of Demo Resources
- Matching The Demo To The Sales Cycle
- Matching The Demo To The Sales Cycle
- Slide Number 27
- 3Up Program For Demo Success
- 3Up Demo Coaching
- 3Up On Partner Portal
- Get Started Today
- Sign Up Site
- Quick Examle - Use A Winning Strategy
- Next Steps For Partners
- Slide Number 35
- Slide Number 36
- Please Join Us for our One Source monthly Content review
- ONE SOURCE ndash GTM Summary Template
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Avaya Connect Partner Appreciation KitCustomizable materials available on Partner Marketing Central
- Slide Number 43
- Slide Number 44
- Why should you register for Content Syndication NOW
- Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
- Social Media with Avaya Content Syndication ndash What is the program
- Social Media ndash Authorizing Tweets
- New MarketLeaders Branding Kit
- Marketing Reminders
- Slide Number 51
- Connect and Share
- 13VISIT wwwavayamarketleaderscomCALL 855-AVAYA-ML [(855) 282-9265]EMAIL AvayaMLglgcom
-
Kathleen Ryan
Marketing Programs kryan1avayacom
AvayaPowerHour
Marketing Program News and Reminders
copy 2011 Avaya Inc All rights reserved 42
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up bull All content resides on your web site bullEnhance your site with very rich content for your customers to see including an extensive collections of videos whitepapers and brochures bullCapture leads within the syndicated experience and send them directly to you bullKeep your Avaya product information accurate and current 100 of the time
copy 2013 Avaya Inc All rights reserved 46
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities ndash Lack of Content to Tweet or Post ndash Lack of resources to gather content or to post content ndash Lack of acumen on what to TweetPost or how to TweetPost ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help ndash Consistent delivery of Social Media Content (TweetsPosts)
ndash Content will include Unified Communications Contact Center Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you ndash The Avaya Content Syndication infrastructure will be used to
drive the discussion for you ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 47
Social Media with Avaya Content Syndication ndash What is the program What is Social Media for Avaya Content Syndication (CSP)
ndash Expansion of Avaya CSP to utilize the new Social Media tool ndash Social Media content will be regularly made available to TweetPost to your partners ndash Avaya will ldquoTweetrdquo on your behalf The Tweet will go out from your Twitter account so it will engage your
customers in the conversation ndash Links in the Tweet will drive customers to the Avaya Content Syndication page on YOUR Website ndash Support for Twitter now with LinkedIn and FaceBook in June
Why should Partners use this offer ndash Leverage social media to connect and engage your audience online ndash Serve as a command center for Avaya social media communications ndash Drive access to great content for your customers ndash Greatly increase Social Media traffic ndash Further build your brand identity and enable you to be viewed as a subject matter expert in the social media
environment ndash Enhance your brand by contributing to and learning from conversations your customers are having online ndash Highly cost-effective complement to any marketing strategy (Free) ndash Generate leads through the utilization of the Avaya Content Syndication program
How do you get access ndash To access the Social Media module you as a current Avaya Content Syndication user will need to go into the
system and authorize access The process will take you less than five minutes and you will have immediate access to the tool for FREE As you know the link to the site is wwwavayacomcsp
copy 2013 Avaya Inc All rights reserved 48
Social Media ndash Authorizing Tweets To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet ndash simply check the ldquoPublish to
channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
copy 2011 Avaya Inc All rights reserved
49
New MarketLeaders Branding Kit Fully customizable options
Option 1 (tablecloth plaque pull-up banner) ndash Partner price = $800
Option 2 (cell phone battery chargers) ndash Quantity of 50-100 ndash Partner price will vary by quantity (starting at $670)
50 discount on stocked Branding Kit ndash 3 times 5 banner ndash 11 times 18 desktop banner ndash 9 times 12 and 3 times 5 signs ndash 1-GB USB drive ndash 5 mouse pads ndash 15 executive pens ndash 25 4 times 3 notepads ndash 22 duffle bag ndash 8 table cover
Limited quantities available for Silver Gold and Platinum Kits Partner Price $500 $250
Marketing Reminders
Register for the next Getting Started with Avaya Marketing Webinar to learn all about our Marketing Programs ndash Wednesday May 14th 200 ndash 300 est to learn abouthellip Partner Marketing Central ndash Free ready to use customizable marketing collateral and helpful resources designed to help you drive leads MarketLeaders ndash Affordable turnkey marketing programs to fill your pipeline Content Syndication - Free real time Avaya product information directly to your web site
Links for registrations to come in follow-up email
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns bullSales OFT files
bullTelemarketing scripts bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles bullEvent and Seminar in a Box
bullLead notification and reporting bullEnhanced customization
bullCo-branded banners and landing pages bullEnhanced reporting and analytics
bullCRM Integration bullSocial Media integration bullLibrary search function
bullSite map PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese and some in French Dutch Italian German and
Russian
52
Stay informed about events news and program updates bull ldquoLikerdquo the Avaya MarketLeaders Facebook page
Connect and Share
VISIT wwwavayamarketleaderscom
CALL 855-AVAYA-ML [(855) 282-9265]
EMAIL AvayaMLglgcom
- Slide Number 1
- Slide Number 2
- Slide Number 3
- UCampC
- UCampC
- Vertical Campaign All portfolios
- Customer Experience
- Customer Experience
- Your Action
- Slide Number 10
- Networking Campaigns
- NetworkingQ2 Webinar
- Networking New Campaign
- Small Midmarket BusinessCampaign
- Small Midmarket BusinessNew Campaign
- Small Midmarket Business New Campaign
- Next Steps
- Slide Number 18
- Slide Number 19
- Why we do demoshellip
- What is the real value of a demo
- Not All Demos Are Equal
- Picking The Right Demo
- Some Examples Of Demo Resources
- Matching The Demo To The Sales Cycle
- Matching The Demo To The Sales Cycle
- Slide Number 27
- 3Up Program For Demo Success
- 3Up Demo Coaching
- 3Up On Partner Portal
- Get Started Today
- Sign Up Site
- Quick Examle - Use A Winning Strategy
- Next Steps For Partners
- Slide Number 35
- Slide Number 36
- Please Join Us for our One Source monthly Content review
- ONE SOURCE ndash GTM Summary Template
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Avaya Connect Partner Appreciation KitCustomizable materials available on Partner Marketing Central
- Slide Number 43
- Slide Number 44
- Why should you register for Content Syndication NOW
- Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
- Social Media with Avaya Content Syndication ndash What is the program
- Social Media ndash Authorizing Tweets
- New MarketLeaders Branding Kit
- Marketing Reminders
- Slide Number 51
- Connect and Share
- 13VISIT wwwavayamarketleaderscomCALL 855-AVAYA-ML [(855) 282-9265]EMAIL AvayaMLglgcom
-
copy 2011 Avaya Inc All rights reserved 42
Avaya Connect Partner Appreciation Kit Customizable materials available on Partner Marketing Central Certificate
HTML and OFT Emails
Social blog posts
Thank you letter
Downloadable logos and esignature
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up bull All content resides on your web site bullEnhance your site with very rich content for your customers to see including an extensive collections of videos whitepapers and brochures bullCapture leads within the syndicated experience and send them directly to you bullKeep your Avaya product information accurate and current 100 of the time
copy 2013 Avaya Inc All rights reserved 46
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities ndash Lack of Content to Tweet or Post ndash Lack of resources to gather content or to post content ndash Lack of acumen on what to TweetPost or how to TweetPost ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help ndash Consistent delivery of Social Media Content (TweetsPosts)
ndash Content will include Unified Communications Contact Center Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you ndash The Avaya Content Syndication infrastructure will be used to
drive the discussion for you ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 47
Social Media with Avaya Content Syndication ndash What is the program What is Social Media for Avaya Content Syndication (CSP)
ndash Expansion of Avaya CSP to utilize the new Social Media tool ndash Social Media content will be regularly made available to TweetPost to your partners ndash Avaya will ldquoTweetrdquo on your behalf The Tweet will go out from your Twitter account so it will engage your
customers in the conversation ndash Links in the Tweet will drive customers to the Avaya Content Syndication page on YOUR Website ndash Support for Twitter now with LinkedIn and FaceBook in June
Why should Partners use this offer ndash Leverage social media to connect and engage your audience online ndash Serve as a command center for Avaya social media communications ndash Drive access to great content for your customers ndash Greatly increase Social Media traffic ndash Further build your brand identity and enable you to be viewed as a subject matter expert in the social media
environment ndash Enhance your brand by contributing to and learning from conversations your customers are having online ndash Highly cost-effective complement to any marketing strategy (Free) ndash Generate leads through the utilization of the Avaya Content Syndication program
How do you get access ndash To access the Social Media module you as a current Avaya Content Syndication user will need to go into the
system and authorize access The process will take you less than five minutes and you will have immediate access to the tool for FREE As you know the link to the site is wwwavayacomcsp
copy 2013 Avaya Inc All rights reserved 48
Social Media ndash Authorizing Tweets To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet ndash simply check the ldquoPublish to
channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
copy 2011 Avaya Inc All rights reserved
49
New MarketLeaders Branding Kit Fully customizable options
Option 1 (tablecloth plaque pull-up banner) ndash Partner price = $800
Option 2 (cell phone battery chargers) ndash Quantity of 50-100 ndash Partner price will vary by quantity (starting at $670)
50 discount on stocked Branding Kit ndash 3 times 5 banner ndash 11 times 18 desktop banner ndash 9 times 12 and 3 times 5 signs ndash 1-GB USB drive ndash 5 mouse pads ndash 15 executive pens ndash 25 4 times 3 notepads ndash 22 duffle bag ndash 8 table cover
Limited quantities available for Silver Gold and Platinum Kits Partner Price $500 $250
Marketing Reminders
Register for the next Getting Started with Avaya Marketing Webinar to learn all about our Marketing Programs ndash Wednesday May 14th 200 ndash 300 est to learn abouthellip Partner Marketing Central ndash Free ready to use customizable marketing collateral and helpful resources designed to help you drive leads MarketLeaders ndash Affordable turnkey marketing programs to fill your pipeline Content Syndication - Free real time Avaya product information directly to your web site
Links for registrations to come in follow-up email
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns bullSales OFT files
bullTelemarketing scripts bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles bullEvent and Seminar in a Box
bullLead notification and reporting bullEnhanced customization
bullCo-branded banners and landing pages bullEnhanced reporting and analytics
bullCRM Integration bullSocial Media integration bullLibrary search function
bullSite map PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese and some in French Dutch Italian German and
Russian
52
Stay informed about events news and program updates bull ldquoLikerdquo the Avaya MarketLeaders Facebook page
Connect and Share
VISIT wwwavayamarketleaderscom
CALL 855-AVAYA-ML [(855) 282-9265]
EMAIL AvayaMLglgcom
- Slide Number 1
- Slide Number 2
- Slide Number 3
- UCampC
- UCampC
- Vertical Campaign All portfolios
- Customer Experience
- Customer Experience
- Your Action
- Slide Number 10
- Networking Campaigns
- NetworkingQ2 Webinar
- Networking New Campaign
- Small Midmarket BusinessCampaign
- Small Midmarket BusinessNew Campaign
- Small Midmarket Business New Campaign
- Next Steps
- Slide Number 18
- Slide Number 19
- Why we do demoshellip
- What is the real value of a demo
- Not All Demos Are Equal
- Picking The Right Demo
- Some Examples Of Demo Resources
- Matching The Demo To The Sales Cycle
- Matching The Demo To The Sales Cycle
- Slide Number 27
- 3Up Program For Demo Success
- 3Up Demo Coaching
- 3Up On Partner Portal
- Get Started Today
- Sign Up Site
- Quick Examle - Use A Winning Strategy
- Next Steps For Partners
- Slide Number 35
- Slide Number 36
- Please Join Us for our One Source monthly Content review
- ONE SOURCE ndash GTM Summary Template
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Avaya Connect Partner Appreciation KitCustomizable materials available on Partner Marketing Central
- Slide Number 43
- Slide Number 44
- Why should you register for Content Syndication NOW
- Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
- Social Media with Avaya Content Syndication ndash What is the program
- Social Media ndash Authorizing Tweets
- New MarketLeaders Branding Kit
- Marketing Reminders
- Slide Number 51
- Connect and Share
- 13VISIT wwwavayamarketleaderscomCALL 855-AVAYA-ML [(855) 282-9265]EMAIL AvayaMLglgcom
-
Why should you register for Content Syndication NOW
bullWill take you 10 minutes or less to set up bull All content resides on your web site bullEnhance your site with very rich content for your customers to see including an extensive collections of videos whitepapers and brochures bullCapture leads within the syndicated experience and send them directly to you bullKeep your Avaya product information accurate and current 100 of the time
copy 2013 Avaya Inc All rights reserved 46
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities ndash Lack of Content to Tweet or Post ndash Lack of resources to gather content or to post content ndash Lack of acumen on what to TweetPost or how to TweetPost ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help ndash Consistent delivery of Social Media Content (TweetsPosts)
ndash Content will include Unified Communications Contact Center Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you ndash The Avaya Content Syndication infrastructure will be used to
drive the discussion for you ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 47
Social Media with Avaya Content Syndication ndash What is the program What is Social Media for Avaya Content Syndication (CSP)
ndash Expansion of Avaya CSP to utilize the new Social Media tool ndash Social Media content will be regularly made available to TweetPost to your partners ndash Avaya will ldquoTweetrdquo on your behalf The Tweet will go out from your Twitter account so it will engage your
customers in the conversation ndash Links in the Tweet will drive customers to the Avaya Content Syndication page on YOUR Website ndash Support for Twitter now with LinkedIn and FaceBook in June
Why should Partners use this offer ndash Leverage social media to connect and engage your audience online ndash Serve as a command center for Avaya social media communications ndash Drive access to great content for your customers ndash Greatly increase Social Media traffic ndash Further build your brand identity and enable you to be viewed as a subject matter expert in the social media
environment ndash Enhance your brand by contributing to and learning from conversations your customers are having online ndash Highly cost-effective complement to any marketing strategy (Free) ndash Generate leads through the utilization of the Avaya Content Syndication program
How do you get access ndash To access the Social Media module you as a current Avaya Content Syndication user will need to go into the
system and authorize access The process will take you less than five minutes and you will have immediate access to the tool for FREE As you know the link to the site is wwwavayacomcsp
copy 2013 Avaya Inc All rights reserved 48
Social Media ndash Authorizing Tweets To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet ndash simply check the ldquoPublish to
channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
copy 2011 Avaya Inc All rights reserved
49
New MarketLeaders Branding Kit Fully customizable options
Option 1 (tablecloth plaque pull-up banner) ndash Partner price = $800
Option 2 (cell phone battery chargers) ndash Quantity of 50-100 ndash Partner price will vary by quantity (starting at $670)
50 discount on stocked Branding Kit ndash 3 times 5 banner ndash 11 times 18 desktop banner ndash 9 times 12 and 3 times 5 signs ndash 1-GB USB drive ndash 5 mouse pads ndash 15 executive pens ndash 25 4 times 3 notepads ndash 22 duffle bag ndash 8 table cover
Limited quantities available for Silver Gold and Platinum Kits Partner Price $500 $250
Marketing Reminders
Register for the next Getting Started with Avaya Marketing Webinar to learn all about our Marketing Programs ndash Wednesday May 14th 200 ndash 300 est to learn abouthellip Partner Marketing Central ndash Free ready to use customizable marketing collateral and helpful resources designed to help you drive leads MarketLeaders ndash Affordable turnkey marketing programs to fill your pipeline Content Syndication - Free real time Avaya product information directly to your web site
Links for registrations to come in follow-up email
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns bullSales OFT files
bullTelemarketing scripts bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles bullEvent and Seminar in a Box
bullLead notification and reporting bullEnhanced customization
bullCo-branded banners and landing pages bullEnhanced reporting and analytics
bullCRM Integration bullSocial Media integration bullLibrary search function
bullSite map PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese and some in French Dutch Italian German and
Russian
52
Stay informed about events news and program updates bull ldquoLikerdquo the Avaya MarketLeaders Facebook page
Connect and Share
VISIT wwwavayamarketleaderscom
CALL 855-AVAYA-ML [(855) 282-9265]
EMAIL AvayaMLglgcom
- Slide Number 1
- Slide Number 2
- Slide Number 3
- UCampC
- UCampC
- Vertical Campaign All portfolios
- Customer Experience
- Customer Experience
- Your Action
- Slide Number 10
- Networking Campaigns
- NetworkingQ2 Webinar
- Networking New Campaign
- Small Midmarket BusinessCampaign
- Small Midmarket BusinessNew Campaign
- Small Midmarket Business New Campaign
- Next Steps
- Slide Number 18
- Slide Number 19
- Why we do demoshellip
- What is the real value of a demo
- Not All Demos Are Equal
- Picking The Right Demo
- Some Examples Of Demo Resources
- Matching The Demo To The Sales Cycle
- Matching The Demo To The Sales Cycle
- Slide Number 27
- 3Up Program For Demo Success
- 3Up Demo Coaching
- 3Up On Partner Portal
- Get Started Today
- Sign Up Site
- Quick Examle - Use A Winning Strategy
- Next Steps For Partners
- Slide Number 35
- Slide Number 36
- Please Join Us for our One Source monthly Content review
- ONE SOURCE ndash GTM Summary Template
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Avaya Connect Partner Appreciation KitCustomizable materials available on Partner Marketing Central
- Slide Number 43
- Slide Number 44
- Why should you register for Content Syndication NOW
- Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
- Social Media with Avaya Content Syndication ndash What is the program
- Social Media ndash Authorizing Tweets
- New MarketLeaders Branding Kit
- Marketing Reminders
- Slide Number 51
- Connect and Share
- 13VISIT wwwavayamarketleaderscomCALL 855-AVAYA-ML [(855) 282-9265]EMAIL AvayaMLglgcom
-
copy 2013 Avaya Inc All rights reserved 46
Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
Why do partners have limited Social Media activities ndash Lack of Content to Tweet or Post ndash Lack of resources to gather content or to post content ndash Lack of acumen on what to TweetPost or how to TweetPost ndash Lack of Tools to deliver content to their customer communities
How can Social Media for Avaya CSP help ndash Consistent delivery of Social Media Content (TweetsPosts)
ndash Content will include Unified Communications Contact Center Networking and Thought Leadership 1 ndash 2 posts per day
ndash Once activated the system can automatically push TweetsPosts out to your community We do the heavy lifting for you
ndash No expertise needed ndash it will be done automatically for you ndash The Avaya Content Syndication infrastructure will be used to
drive the discussion for you ndash Itrsquos FREE
copy 2013 Avaya Inc All rights reserved 47
Social Media with Avaya Content Syndication ndash What is the program What is Social Media for Avaya Content Syndication (CSP)
ndash Expansion of Avaya CSP to utilize the new Social Media tool ndash Social Media content will be regularly made available to TweetPost to your partners ndash Avaya will ldquoTweetrdquo on your behalf The Tweet will go out from your Twitter account so it will engage your
customers in the conversation ndash Links in the Tweet will drive customers to the Avaya Content Syndication page on YOUR Website ndash Support for Twitter now with LinkedIn and FaceBook in June
Why should Partners use this offer ndash Leverage social media to connect and engage your audience online ndash Serve as a command center for Avaya social media communications ndash Drive access to great content for your customers ndash Greatly increase Social Media traffic ndash Further build your brand identity and enable you to be viewed as a subject matter expert in the social media
environment ndash Enhance your brand by contributing to and learning from conversations your customers are having online ndash Highly cost-effective complement to any marketing strategy (Free) ndash Generate leads through the utilization of the Avaya Content Syndication program
How do you get access ndash To access the Social Media module you as a current Avaya Content Syndication user will need to go into the
system and authorize access The process will take you less than five minutes and you will have immediate access to the tool for FREE As you know the link to the site is wwwavayacomcsp
copy 2013 Avaya Inc All rights reserved 48
Social Media ndash Authorizing Tweets To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet ndash simply check the ldquoPublish to
channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
copy 2011 Avaya Inc All rights reserved
49
New MarketLeaders Branding Kit Fully customizable options
Option 1 (tablecloth plaque pull-up banner) ndash Partner price = $800
Option 2 (cell phone battery chargers) ndash Quantity of 50-100 ndash Partner price will vary by quantity (starting at $670)
50 discount on stocked Branding Kit ndash 3 times 5 banner ndash 11 times 18 desktop banner ndash 9 times 12 and 3 times 5 signs ndash 1-GB USB drive ndash 5 mouse pads ndash 15 executive pens ndash 25 4 times 3 notepads ndash 22 duffle bag ndash 8 table cover
Limited quantities available for Silver Gold and Platinum Kits Partner Price $500 $250
Marketing Reminders
Register for the next Getting Started with Avaya Marketing Webinar to learn all about our Marketing Programs ndash Wednesday May 14th 200 ndash 300 est to learn abouthellip Partner Marketing Central ndash Free ready to use customizable marketing collateral and helpful resources designed to help you drive leads MarketLeaders ndash Affordable turnkey marketing programs to fill your pipeline Content Syndication - Free real time Avaya product information directly to your web site
Links for registrations to come in follow-up email
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns bullSales OFT files
bullTelemarketing scripts bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles bullEvent and Seminar in a Box
bullLead notification and reporting bullEnhanced customization
bullCo-branded banners and landing pages bullEnhanced reporting and analytics
bullCRM Integration bullSocial Media integration bullLibrary search function
bullSite map PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese and some in French Dutch Italian German and
Russian
52
Stay informed about events news and program updates bull ldquoLikerdquo the Avaya MarketLeaders Facebook page
Connect and Share
VISIT wwwavayamarketleaderscom
CALL 855-AVAYA-ML [(855) 282-9265]
EMAIL AvayaMLglgcom
- Slide Number 1
- Slide Number 2
- Slide Number 3
- UCampC
- UCampC
- Vertical Campaign All portfolios
- Customer Experience
- Customer Experience
- Your Action
- Slide Number 10
- Networking Campaigns
- NetworkingQ2 Webinar
- Networking New Campaign
- Small Midmarket BusinessCampaign
- Small Midmarket BusinessNew Campaign
- Small Midmarket Business New Campaign
- Next Steps
- Slide Number 18
- Slide Number 19
- Why we do demoshellip
- What is the real value of a demo
- Not All Demos Are Equal
- Picking The Right Demo
- Some Examples Of Demo Resources
- Matching The Demo To The Sales Cycle
- Matching The Demo To The Sales Cycle
- Slide Number 27
- 3Up Program For Demo Success
- 3Up Demo Coaching
- 3Up On Partner Portal
- Get Started Today
- Sign Up Site
- Quick Examle - Use A Winning Strategy
- Next Steps For Partners
- Slide Number 35
- Slide Number 36
- Please Join Us for our One Source monthly Content review
- ONE SOURCE ndash GTM Summary Template
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Avaya Connect Partner Appreciation KitCustomizable materials available on Partner Marketing Central
- Slide Number 43
- Slide Number 44
- Why should you register for Content Syndication NOW
- Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
- Social Media with Avaya Content Syndication ndash What is the program
- Social Media ndash Authorizing Tweets
- New MarketLeaders Branding Kit
- Marketing Reminders
- Slide Number 51
- Connect and Share
- 13VISIT wwwavayamarketleaderscomCALL 855-AVAYA-ML [(855) 282-9265]EMAIL AvayaMLglgcom
-
copy 2013 Avaya Inc All rights reserved 47
Social Media with Avaya Content Syndication ndash What is the program What is Social Media for Avaya Content Syndication (CSP)
ndash Expansion of Avaya CSP to utilize the new Social Media tool ndash Social Media content will be regularly made available to TweetPost to your partners ndash Avaya will ldquoTweetrdquo on your behalf The Tweet will go out from your Twitter account so it will engage your
customers in the conversation ndash Links in the Tweet will drive customers to the Avaya Content Syndication page on YOUR Website ndash Support for Twitter now with LinkedIn and FaceBook in June
Why should Partners use this offer ndash Leverage social media to connect and engage your audience online ndash Serve as a command center for Avaya social media communications ndash Drive access to great content for your customers ndash Greatly increase Social Media traffic ndash Further build your brand identity and enable you to be viewed as a subject matter expert in the social media
environment ndash Enhance your brand by contributing to and learning from conversations your customers are having online ndash Highly cost-effective complement to any marketing strategy (Free) ndash Generate leads through the utilization of the Avaya Content Syndication program
How do you get access ndash To access the Social Media module you as a current Avaya Content Syndication user will need to go into the
system and authorize access The process will take you less than five minutes and you will have immediate access to the tool for FREE As you know the link to the site is wwwavayacomcsp
copy 2013 Avaya Inc All rights reserved 48
Social Media ndash Authorizing Tweets To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet ndash simply check the ldquoPublish to
channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
copy 2011 Avaya Inc All rights reserved
49
New MarketLeaders Branding Kit Fully customizable options
Option 1 (tablecloth plaque pull-up banner) ndash Partner price = $800
Option 2 (cell phone battery chargers) ndash Quantity of 50-100 ndash Partner price will vary by quantity (starting at $670)
50 discount on stocked Branding Kit ndash 3 times 5 banner ndash 11 times 18 desktop banner ndash 9 times 12 and 3 times 5 signs ndash 1-GB USB drive ndash 5 mouse pads ndash 15 executive pens ndash 25 4 times 3 notepads ndash 22 duffle bag ndash 8 table cover
Limited quantities available for Silver Gold and Platinum Kits Partner Price $500 $250
Marketing Reminders
Register for the next Getting Started with Avaya Marketing Webinar to learn all about our Marketing Programs ndash Wednesday May 14th 200 ndash 300 est to learn abouthellip Partner Marketing Central ndash Free ready to use customizable marketing collateral and helpful resources designed to help you drive leads MarketLeaders ndash Affordable turnkey marketing programs to fill your pipeline Content Syndication - Free real time Avaya product information directly to your web site
Links for registrations to come in follow-up email
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns bullSales OFT files
bullTelemarketing scripts bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles bullEvent and Seminar in a Box
bullLead notification and reporting bullEnhanced customization
bullCo-branded banners and landing pages bullEnhanced reporting and analytics
bullCRM Integration bullSocial Media integration bullLibrary search function
bullSite map PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese and some in French Dutch Italian German and
Russian
52
Stay informed about events news and program updates bull ldquoLikerdquo the Avaya MarketLeaders Facebook page
Connect and Share
VISIT wwwavayamarketleaderscom
CALL 855-AVAYA-ML [(855) 282-9265]
EMAIL AvayaMLglgcom
- Slide Number 1
- Slide Number 2
- Slide Number 3
- UCampC
- UCampC
- Vertical Campaign All portfolios
- Customer Experience
- Customer Experience
- Your Action
- Slide Number 10
- Networking Campaigns
- NetworkingQ2 Webinar
- Networking New Campaign
- Small Midmarket BusinessCampaign
- Small Midmarket BusinessNew Campaign
- Small Midmarket Business New Campaign
- Next Steps
- Slide Number 18
- Slide Number 19
- Why we do demoshellip
- What is the real value of a demo
- Not All Demos Are Equal
- Picking The Right Demo
- Some Examples Of Demo Resources
- Matching The Demo To The Sales Cycle
- Matching The Demo To The Sales Cycle
- Slide Number 27
- 3Up Program For Demo Success
- 3Up Demo Coaching
- 3Up On Partner Portal
- Get Started Today
- Sign Up Site
- Quick Examle - Use A Winning Strategy
- Next Steps For Partners
- Slide Number 35
- Slide Number 36
- Please Join Us for our One Source monthly Content review
- ONE SOURCE ndash GTM Summary Template
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Avaya Connect Partner Appreciation KitCustomizable materials available on Partner Marketing Central
- Slide Number 43
- Slide Number 44
- Why should you register for Content Syndication NOW
- Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
- Social Media with Avaya Content Syndication ndash What is the program
- Social Media ndash Authorizing Tweets
- New MarketLeaders Branding Kit
- Marketing Reminders
- Slide Number 51
- Connect and Share
- 13VISIT wwwavayamarketleaderscomCALL 855-AVAYA-ML [(855) 282-9265]EMAIL AvayaMLglgcom
-
copy 2013 Avaya Inc All rights reserved 48
Social Media ndash Authorizing Tweets To approve a tweet
ndash Click on the ldquoSocial Contentrdquo tab from the top navigation bar
ndash Tweets in gray have not yet been published to your twitter account Once a tweet is published to your twitter account the tweet will show in red
ndash Click the un-published tweet to review the content and publish
To publish the tweet ndash simply check the ldquoPublish to
channel nowrdquo option and then click ldquoSave and Closerdquo
ndash You should then see the tweet appear in your Twitter feed
copy 2011 Avaya Inc All rights reserved
49
New MarketLeaders Branding Kit Fully customizable options
Option 1 (tablecloth plaque pull-up banner) ndash Partner price = $800
Option 2 (cell phone battery chargers) ndash Quantity of 50-100 ndash Partner price will vary by quantity (starting at $670)
50 discount on stocked Branding Kit ndash 3 times 5 banner ndash 11 times 18 desktop banner ndash 9 times 12 and 3 times 5 signs ndash 1-GB USB drive ndash 5 mouse pads ndash 15 executive pens ndash 25 4 times 3 notepads ndash 22 duffle bag ndash 8 table cover
Limited quantities available for Silver Gold and Platinum Kits Partner Price $500 $250
Marketing Reminders
Register for the next Getting Started with Avaya Marketing Webinar to learn all about our Marketing Programs ndash Wednesday May 14th 200 ndash 300 est to learn abouthellip Partner Marketing Central ndash Free ready to use customizable marketing collateral and helpful resources designed to help you drive leads MarketLeaders ndash Affordable turnkey marketing programs to fill your pipeline Content Syndication - Free real time Avaya product information directly to your web site
Links for registrations to come in follow-up email
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns bullSales OFT files
bullTelemarketing scripts bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles bullEvent and Seminar in a Box
bullLead notification and reporting bullEnhanced customization
bullCo-branded banners and landing pages bullEnhanced reporting and analytics
bullCRM Integration bullSocial Media integration bullLibrary search function
bullSite map PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese and some in French Dutch Italian German and
Russian
52
Stay informed about events news and program updates bull ldquoLikerdquo the Avaya MarketLeaders Facebook page
Connect and Share
VISIT wwwavayamarketleaderscom
CALL 855-AVAYA-ML [(855) 282-9265]
EMAIL AvayaMLglgcom
- Slide Number 1
- Slide Number 2
- Slide Number 3
- UCampC
- UCampC
- Vertical Campaign All portfolios
- Customer Experience
- Customer Experience
- Your Action
- Slide Number 10
- Networking Campaigns
- NetworkingQ2 Webinar
- Networking New Campaign
- Small Midmarket BusinessCampaign
- Small Midmarket BusinessNew Campaign
- Small Midmarket Business New Campaign
- Next Steps
- Slide Number 18
- Slide Number 19
- Why we do demoshellip
- What is the real value of a demo
- Not All Demos Are Equal
- Picking The Right Demo
- Some Examples Of Demo Resources
- Matching The Demo To The Sales Cycle
- Matching The Demo To The Sales Cycle
- Slide Number 27
- 3Up Program For Demo Success
- 3Up Demo Coaching
- 3Up On Partner Portal
- Get Started Today
- Sign Up Site
- Quick Examle - Use A Winning Strategy
- Next Steps For Partners
- Slide Number 35
- Slide Number 36
- Please Join Us for our One Source monthly Content review
- ONE SOURCE ndash GTM Summary Template
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Avaya Connect Partner Appreciation KitCustomizable materials available on Partner Marketing Central
- Slide Number 43
- Slide Number 44
- Why should you register for Content Syndication NOW
- Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
- Social Media with Avaya Content Syndication ndash What is the program
- Social Media ndash Authorizing Tweets
- New MarketLeaders Branding Kit
- Marketing Reminders
- Slide Number 51
- Connect and Share
- 13VISIT wwwavayamarketleaderscomCALL 855-AVAYA-ML [(855) 282-9265]EMAIL AvayaMLglgcom
-
copy 2011 Avaya Inc All rights reserved
49
New MarketLeaders Branding Kit Fully customizable options
Option 1 (tablecloth plaque pull-up banner) ndash Partner price = $800
Option 2 (cell phone battery chargers) ndash Quantity of 50-100 ndash Partner price will vary by quantity (starting at $670)
50 discount on stocked Branding Kit ndash 3 times 5 banner ndash 11 times 18 desktop banner ndash 9 times 12 and 3 times 5 signs ndash 1-GB USB drive ndash 5 mouse pads ndash 15 executive pens ndash 25 4 times 3 notepads ndash 22 duffle bag ndash 8 table cover
Limited quantities available for Silver Gold and Platinum Kits Partner Price $500 $250
Marketing Reminders
Register for the next Getting Started with Avaya Marketing Webinar to learn all about our Marketing Programs ndash Wednesday May 14th 200 ndash 300 est to learn abouthellip Partner Marketing Central ndash Free ready to use customizable marketing collateral and helpful resources designed to help you drive leads MarketLeaders ndash Affordable turnkey marketing programs to fill your pipeline Content Syndication - Free real time Avaya product information directly to your web site
Links for registrations to come in follow-up email
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns bullSales OFT files
bullTelemarketing scripts bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles bullEvent and Seminar in a Box
bullLead notification and reporting bullEnhanced customization
bullCo-branded banners and landing pages bullEnhanced reporting and analytics
bullCRM Integration bullSocial Media integration bullLibrary search function
bullSite map PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese and some in French Dutch Italian German and
Russian
52
Stay informed about events news and program updates bull ldquoLikerdquo the Avaya MarketLeaders Facebook page
Connect and Share
VISIT wwwavayamarketleaderscom
CALL 855-AVAYA-ML [(855) 282-9265]
EMAIL AvayaMLglgcom
- Slide Number 1
- Slide Number 2
- Slide Number 3
- UCampC
- UCampC
- Vertical Campaign All portfolios
- Customer Experience
- Customer Experience
- Your Action
- Slide Number 10
- Networking Campaigns
- NetworkingQ2 Webinar
- Networking New Campaign
- Small Midmarket BusinessCampaign
- Small Midmarket BusinessNew Campaign
- Small Midmarket Business New Campaign
- Next Steps
- Slide Number 18
- Slide Number 19
- Why we do demoshellip
- What is the real value of a demo
- Not All Demos Are Equal
- Picking The Right Demo
- Some Examples Of Demo Resources
- Matching The Demo To The Sales Cycle
- Matching The Demo To The Sales Cycle
- Slide Number 27
- 3Up Program For Demo Success
- 3Up Demo Coaching
- 3Up On Partner Portal
- Get Started Today
- Sign Up Site
- Quick Examle - Use A Winning Strategy
- Next Steps For Partners
- Slide Number 35
- Slide Number 36
- Please Join Us for our One Source monthly Content review
- ONE SOURCE ndash GTM Summary Template
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Avaya Connect Partner Appreciation KitCustomizable materials available on Partner Marketing Central
- Slide Number 43
- Slide Number 44
- Why should you register for Content Syndication NOW
- Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
- Social Media with Avaya Content Syndication ndash What is the program
- Social Media ndash Authorizing Tweets
- New MarketLeaders Branding Kit
- Marketing Reminders
- Slide Number 51
- Connect and Share
- 13VISIT wwwavayamarketleaderscomCALL 855-AVAYA-ML [(855) 282-9265]EMAIL AvayaMLglgcom
-
Marketing Reminders
Register for the next Getting Started with Avaya Marketing Webinar to learn all about our Marketing Programs ndash Wednesday May 14th 200 ndash 300 est to learn abouthellip Partner Marketing Central ndash Free ready to use customizable marketing collateral and helpful resources designed to help you drive leads MarketLeaders ndash Affordable turnkey marketing programs to fill your pipeline Content Syndication - Free real time Avaya product information directly to your web site
Links for registrations to come in follow-up email
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns bullSales OFT files
bullTelemarketing scripts bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles bullEvent and Seminar in a Box
bullLead notification and reporting bullEnhanced customization
bullCo-branded banners and landing pages bullEnhanced reporting and analytics
bullCRM Integration bullSocial Media integration bullLibrary search function
bullSite map PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese and some in French Dutch Italian German and
Russian
52
Stay informed about events news and program updates bull ldquoLikerdquo the Avaya MarketLeaders Facebook page
Connect and Share
VISIT wwwavayamarketleaderscom
CALL 855-AVAYA-ML [(855) 282-9265]
EMAIL AvayaMLglgcom
- Slide Number 1
- Slide Number 2
- Slide Number 3
- UCampC
- UCampC
- Vertical Campaign All portfolios
- Customer Experience
- Customer Experience
- Your Action
- Slide Number 10
- Networking Campaigns
- NetworkingQ2 Webinar
- Networking New Campaign
- Small Midmarket BusinessCampaign
- Small Midmarket BusinessNew Campaign
- Small Midmarket Business New Campaign
- Next Steps
- Slide Number 18
- Slide Number 19
- Why we do demoshellip
- What is the real value of a demo
- Not All Demos Are Equal
- Picking The Right Demo
- Some Examples Of Demo Resources
- Matching The Demo To The Sales Cycle
- Matching The Demo To The Sales Cycle
- Slide Number 27
- 3Up Program For Demo Success
- 3Up Demo Coaching
- 3Up On Partner Portal
- Get Started Today
- Sign Up Site
- Quick Examle - Use A Winning Strategy
- Next Steps For Partners
- Slide Number 35
- Slide Number 36
- Please Join Us for our One Source monthly Content review
- ONE SOURCE ndash GTM Summary Template
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Avaya Connect Partner Appreciation KitCustomizable materials available on Partner Marketing Central
- Slide Number 43
- Slide Number 44
- Why should you register for Content Syndication NOW
- Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
- Social Media with Avaya Content Syndication ndash What is the program
- Social Media ndash Authorizing Tweets
- New MarketLeaders Branding Kit
- Marketing Reminders
- Slide Number 51
- Connect and Share
- 13VISIT wwwavayamarketleaderscomCALL 855-AVAYA-ML [(855) 282-9265]EMAIL AvayaMLglgcom
-
What is PMC A FREE self-service website to help Avaya channel partners create and execute marketing campaign materials to support lead generation activities increase sales funnels and drive greater revenue
PLAN-EXPLORE-EXECUTE bullMarketing Planning guides and templates
bullReady made multi touch campaigns bullSales OFT files
bullTelemarketing scripts bullPosters print ads and online banners
bullEnewsletter emails and downloadable articles bullEvent and Seminar in a Box
bullLead notification and reporting bullEnhanced customization
bullCo-branded banners and landing pages bullEnhanced reporting and analytics
bullCRM Integration bullSocial Media integration bullLibrary search function
bullSite map PMC User Experience in 7 languages and all
materials in English Spanish and Portuguese and some in French Dutch Italian German and
Russian
52
Stay informed about events news and program updates bull ldquoLikerdquo the Avaya MarketLeaders Facebook page
Connect and Share
VISIT wwwavayamarketleaderscom
CALL 855-AVAYA-ML [(855) 282-9265]
EMAIL AvayaMLglgcom
- Slide Number 1
- Slide Number 2
- Slide Number 3
- UCampC
- UCampC
- Vertical Campaign All portfolios
- Customer Experience
- Customer Experience
- Your Action
- Slide Number 10
- Networking Campaigns
- NetworkingQ2 Webinar
- Networking New Campaign
- Small Midmarket BusinessCampaign
- Small Midmarket BusinessNew Campaign
- Small Midmarket Business New Campaign
- Next Steps
- Slide Number 18
- Slide Number 19
- Why we do demoshellip
- What is the real value of a demo
- Not All Demos Are Equal
- Picking The Right Demo
- Some Examples Of Demo Resources
- Matching The Demo To The Sales Cycle
- Matching The Demo To The Sales Cycle
- Slide Number 27
- 3Up Program For Demo Success
- 3Up Demo Coaching
- 3Up On Partner Portal
- Get Started Today
- Sign Up Site
- Quick Examle - Use A Winning Strategy
- Next Steps For Partners
- Slide Number 35
- Slide Number 36
- Please Join Us for our One Source monthly Content review
- ONE SOURCE ndash GTM Summary Template
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Avaya Connect Partner Appreciation KitCustomizable materials available on Partner Marketing Central
- Slide Number 43
- Slide Number 44
- Why should you register for Content Syndication NOW
- Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
- Social Media with Avaya Content Syndication ndash What is the program
- Social Media ndash Authorizing Tweets
- New MarketLeaders Branding Kit
- Marketing Reminders
- Slide Number 51
- Connect and Share
- 13VISIT wwwavayamarketleaderscomCALL 855-AVAYA-ML [(855) 282-9265]EMAIL AvayaMLglgcom
-
52
Stay informed about events news and program updates bull ldquoLikerdquo the Avaya MarketLeaders Facebook page
Connect and Share
VISIT wwwavayamarketleaderscom
CALL 855-AVAYA-ML [(855) 282-9265]
EMAIL AvayaMLglgcom
- Slide Number 1
- Slide Number 2
- Slide Number 3
- UCampC
- UCampC
- Vertical Campaign All portfolios
- Customer Experience
- Customer Experience
- Your Action
- Slide Number 10
- Networking Campaigns
- NetworkingQ2 Webinar
- Networking New Campaign
- Small Midmarket BusinessCampaign
- Small Midmarket BusinessNew Campaign
- Small Midmarket Business New Campaign
- Next Steps
- Slide Number 18
- Slide Number 19
- Why we do demoshellip
- What is the real value of a demo
- Not All Demos Are Equal
- Picking The Right Demo
- Some Examples Of Demo Resources
- Matching The Demo To The Sales Cycle
- Matching The Demo To The Sales Cycle
- Slide Number 27
- 3Up Program For Demo Success
- 3Up Demo Coaching
- 3Up On Partner Portal
- Get Started Today
- Sign Up Site
- Quick Examle - Use A Winning Strategy
- Next Steps For Partners
- Slide Number 35
- Slide Number 36
- Please Join Us for our One Source monthly Content review
- ONE SOURCE ndash GTM Summary Template
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Avaya Connect Partner Appreciation KitCustomizable materials available on Partner Marketing Central
- Slide Number 43
- Slide Number 44
- Why should you register for Content Syndication NOW
- Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
- Social Media with Avaya Content Syndication ndash What is the program
- Social Media ndash Authorizing Tweets
- New MarketLeaders Branding Kit
- Marketing Reminders
- Slide Number 51
- Connect and Share
- 13VISIT wwwavayamarketleaderscomCALL 855-AVAYA-ML [(855) 282-9265]EMAIL AvayaMLglgcom
-
VISIT wwwavayamarketleaderscom
CALL 855-AVAYA-ML [(855) 282-9265]
EMAIL AvayaMLglgcom
- Slide Number 1
- Slide Number 2
- Slide Number 3
- UCampC
- UCampC
- Vertical Campaign All portfolios
- Customer Experience
- Customer Experience
- Your Action
- Slide Number 10
- Networking Campaigns
- NetworkingQ2 Webinar
- Networking New Campaign
- Small Midmarket BusinessCampaign
- Small Midmarket BusinessNew Campaign
- Small Midmarket Business New Campaign
- Next Steps
- Slide Number 18
- Slide Number 19
- Why we do demoshellip
- What is the real value of a demo
- Not All Demos Are Equal
- Picking The Right Demo
- Some Examples Of Demo Resources
- Matching The Demo To The Sales Cycle
- Matching The Demo To The Sales Cycle
- Slide Number 27
- 3Up Program For Demo Success
- 3Up Demo Coaching
- 3Up On Partner Portal
- Get Started Today
- Sign Up Site
- Quick Examle - Use A Winning Strategy
- Next Steps For Partners
- Slide Number 35
- Slide Number 36
- Please Join Us for our One Source monthly Content review
- ONE SOURCE ndash GTM Summary Template
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Avaya Connect Partner Appreciation KitCustomizable materials available on Partner Marketing Central
- Slide Number 43
- Slide Number 44
- Why should you register for Content Syndication NOW
- Social Media with Avaya Content Syndication ndash Launch of Social Media Module for CSP
- Social Media with Avaya Content Syndication ndash What is the program
- Social Media ndash Authorizing Tweets
- New MarketLeaders Branding Kit
- Marketing Reminders
- Slide Number 51
- Connect and Share
- 13VISIT wwwavayamarketleaderscomCALL 855-AVAYA-ML [(855) 282-9265]EMAIL AvayaMLglgcom
-