katapedia profile 2015
TRANSCRIPT
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KATAPEDIA PROFILEPT Katapedia Indonesia
www.katapedia.co.id
@katapedia_ID
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What is KATAPEDIA ?
Listening to social media is a lot more than just collecting posts
and monitoring buzz. You need insights, measurements, and the
ability to act on the conversations you uncover.
- Andre Farsandi, Head of Pulse Buzz
Listening Discovering Connecting
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Katapedia System Architecture
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FITUR KATAPEDIAVersi 3.0
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Dashboard
Menampilkan
data2 penting
diseluruh
channel
online yang
tersedia di
katapedia
disetiap
harinya.
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Media Darling
Menampilkan informasi tentang Brand apa saja yang menjadi pusat
perhatian di media online (News Portal, Blogs, Forum, Youtube,
Instagram) dan dapat menelusuri nama-nama media apa saja yang
menampilkan Brand tersebut, sekaligus mengetahui Sentiment Media
tersebut terhadap Brand yang dimaksud.
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Daily Mention Trend
Menampilkan data-data tiap JAM dari Brand yang sedang
dipantau, sehingga pemilik Brand dapat mengetahui
karakteristik dari pengguna social media yang
membicarakan Brand tersebut.
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Top Perception & Branding Score
Menampilkan informasi persepsi pengguna social media terhadap suatu Brand dan
seberapa KUAT persepsi tersebut melekat di benak pengguna social media.
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Social AIDA Analysis
Menampilkan informasi keberhasilan Marketing Campaign
berdasarkan konsep AIDA (Atttention, Interest, Desire, Action)
yang terjadi di Social Media (Twitter dan Facebook)
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Social ROI Analysis
Menampilkan informasi yang membandingkan antara hasil
aktivitas Marketing Campaign dengan target awal yang
diharapkan terjadi pada Brand tersebut. Perbandingan antara
hasil dan target ini dapat mengukur tingkat ROI (Return of
Investment) dari setiap aktivitas Marketing Campaign yang
dilakukan untuk Brand terkait.
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Social Promotor Score (SPS)
SPS mengadopsi konsep Net
Promotor Score (NPS) yang
sudah lama menjadi standard
industri untuk mengukur tingkat
kinerja perusahaan (sales, dll)
berdasarkan tingkat kesediaan
pelanggan (customer) untuk
mempromosikan Brand yang
dimiliki perusahaan tersebut.
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Social Share Index (SSI)
Menampilkan informasi yang terkait REPUTASI dari sebuah
Brand dibandingkan brand sejenis berdasarkan nilai sentiment
pengguna social media terhadap brand-brand tersebut.
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www.katapedia.co.id
HASTAG ANALYSIS
Menampilkan seluruh hastag yang muncul dari keywords yang sedang
dipantau. Dilengkapi dengan Contributor hastag tersebut, Reach yang
dicapai, dan Tracking Hastag harian.
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Kirim Email Seketika
SPIKE DETECTIONMendeteksi Lonjakan Mention
untuk antisipasi masalah sedini
mungkin sebelum menjadi besar.
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STUDI KASUSERTIGA, JOKOWI, BANK MANDIRI
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INITIAL
CAMPAIGN
ANALISIS
NEW CAMPAIGN
Katapedia menjadi alat bantu evaluasi dan rekomendasi marketing campaign.
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Katapedia berhasil
memprediksi
kemenangan dalam
brand politik.
Hal yang sama juga
dapat digunakan
untuk mengukur
kekuatan brand
komersial
dibandingkan
dengan industri
sejenis.
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MASALAH !!
SOLUSI ??
ONLINE MONITORING by KATAPEDIA
Berita yang bersentimen negatif
sangat berpeluang besar untuk
jadi viral marketing yang buruk.
Sangat diperlukan Issues
Management yang lebih baik
untuk menghentikannya.
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COMPLAINT MONITORED by KATAPEDIA
FORWARD to @MANDIRICARE via EMAIL
COMPLAINT HANDLED via DM (private)
CLIENT COMPLIMENT at SOCMED (twitter)
GOOD CONNECTION with CLIENTS
Complaint Management sangat
dibutuhkan untuk mengubah pandangan
klien, sehingga dapat menjalankan
strategi “turning customer complaint
into compliment”.
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Complaint from InternalListening complaint dapat
dilakukan secara eksternal
(clients) dan internal
(employees). Semuanya
butuh complaint management
yang baik.
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Internal Complaint
Management dapat
meningkatkan moral
dan produktivitas
perusahaan.
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BEBERAPA SOCIAL MEDIA LAINNYA
YANG DIMONITOR KATAPEDIA
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MEDIA PARTNER 2014Majalah SWA
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CLIENTS & SERVICES2012 - 2015
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Katapedia
Clients
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Katapedia Services
√ FREE Application Setup for New Users
√ FREE Reporting Setup (Daily, Monthly, Custom)
√ FREE 24 Hours Technical Support via Email
√ FREE Upgrade for New Version
√ FREE Maintenance (Bugs & Errors, if any)
√ FREE Manual Tuning for Sentiment Accuracies
√ UNLIMITED Additional Online Media*
√UNLIMITED Users, Keywords, & Categories*
√ UNLIMITED Data Storage
√ UNLIMITED Email Reporting
* For PREMIUM only
** For additional service can be discussed
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TERIMA KASIHDeddy Rahman
081212781082 (WA)
@deddyrahman