kaspersky 2017 thailand launch

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Page 1: Kaspersky 2017 Thailand Launch

© 2016 Kaspersky Lab. All rights reserved.

FEEL THE POWEROF PROTECTIONWITH KASPERSKY LAB

Page 2: Kaspersky 2017 Thailand Launch

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HOW KASPERSKY LAB CAN HELP YOUTO STAY SAFE AGAINST DIGITAL DANGERS

Safeguards your PC and all theprecious things you store on it.

Protects you when yousurf, socialize & shop –on + Multi –Device PC &Mac, plus Androiddevices

Gives you the power to protectyour family – on PC, Mac,phone, iPad & Android+Data Encryption ,Backup & Restore+ Password Manager

Kaspersky®

TotalSecurity

Choose theprotection that'sright for you

Page 3: Kaspersky 2017 Thailand Launch

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LAYERS OF PROTECTION

Kaspersky®

Anti-Virus

Kaspersky®

Internet Security

Kaspersky®

Total Security

Performance

Simplicity

PrivacyMoney

KidsPC, Mac& MobileMulti-Device

Passwords

Files

Security

Page 4: Kaspersky 2017 Thailand Launch

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Layers of Protection KasperskyAnti-Virus

KasperskyInternet Security

KasperskyTotal Security

SecurityAward-winning protection

PerformanceOptimized for efficiency

SimplicityEasy-to-manage security

PC, Mac & MobileOne product is all you need

PrivacyIdentity protection & more

MoneySecurity for online banking & shopping

Parental ControlProtection for kids on PCs & Mac computers

Safe KidsHelps your kids enjoy the digital worldon PC, Mac & Mobile

PasswordsSecure storage & easy access

FilesEncryption & backup of your photos,music & memories

WHICH SOLUTION IS RIGHT FOR YOU?

Page 5: Kaspersky 2017 Thailand Launch

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PROTECT MOBILELIFE ON PHONESOR TABLETS

DEFEND YOURPRIVACY ONLINEMAINTAIN

SECURITY OFAPPS & FILES

PROTECTPASSWORDS ANDIDENTITY

KEEP PERSONALINFORMATION

MANAGETHE SOFTWARE

SECURECOMMUNICATION

BLOCKDANGEROUS

BEHAVIOR

PROTECTWHEN,

SOCIALIZING& SHOPPING

WHAT DO WE EXPECT FROM SECURITY?

Page 6: Kaspersky 2017 Thailand Launch

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MULTI-DEVICESECURES MULTIPLE DEVICES – WITH ONE LKASPERSKY

Source: Consumer Security Risks Survey 2015,by B2B International & Kaspersky Lab

PC, MAC & MOBILE,Every device you use couldcompromise your security. Sowe help you protect PCs, Maccomputers and Android devices– plus you can lock, wipe &locate missing Android phones& tablets

The product can be installedon the number of devices grantedby the license that you purchase.

67% of the respondents use multiple devicesto go online at home, while travelling, at work,in cafes, shops and elsewhere

Page 7: Kaspersky 2017 Thailand Launch

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PASSWORD MANAGERSECURELY STORES PASSWORDS FOR EASY ACCESS

PASSWORDSThere’s no need to memorizeall your complex passwords.You only needs to rememberone master password – toaccess all individualpasswords, via your PC,Mac, Android phone & tablet,Phone and iPad. Our serviceeven generates strongpasswords on your PC for allyour app and websiteaccounts.

III II

I

48% of respondents used potentiallyinsecure methods of password storage– leaving them vulnerable to theft

14% of respondents use onepassword for all their accounts

Source: (1) Consumer Security Risks Survey 2015, by B2B International & Kaspersky Lab; (2) ‘Are you cyber savvy?’ quiz by Kaspersky Lab

Page 8: Kaspersky 2017 Thailand Launch

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DATA ENCRYPTION ,BACKUP & RESTOREPROTECTS PRECIOUS FILES, PHOTOS & MEMORIES

FILESBecause you never want tolose irreplaceable files, wehelp you back up yourprecious memories – plusencrypt your confidentialinformation and totally shredunwanted files.*

88% stores private or personalinformation on digital devices

*Available on PCs only.

Estimated median value ofreplacing all digital assetsstored on devicesis $682

Source: Consumer Security Risks Survey 2015, by B2B International & Kaspersky Lab

Page 9: Kaspersky 2017 Thailand Launch

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ANTI-RANSOMWARESAY NO TO CRYPTO-LOCKERS &RANSOMWARE

Ransomware is one of the fastest growing types ofmalware. Between 2014-15, attacks have increased700% on average globally.

Businesses are targeted by cybercriminals whoencrypt and hold their data ‘hostage’ until a ransom ispaid. provides a strong defense against crypto-malware with System Watcher technology. It canblock even unknown malware before it executes –and backup files before malware can change orencrypt them.

Page 10: Kaspersky 2017 Thailand Launch

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HELPS DEFEND YOUR KIDS AGAINST ONLINEDANGERS & MORE

Source: Growing Up Online research. Connected Kids, by Kaspersky Lab

*Available on PCs & Mac computersonly.**The service is available withKaspersky Total Security only.

Kaspersky Safe Kids**helps you find better waysto keep your kids safe – onPC, Mac, iPhone, iPad &Android devices. Withdevice usage scheduling,GPS safe zones,notifications aboutsuspicious activities andsummaries of what theysearch, see & share… youcan stay connected withyour kids and help keepthem safe.

KIDSOur Parental Controlfeatures help you to steerkids away from onlinedangers, block inappropriatewebsites and managemessaging on socialnetworks.*

37% of young peoplehave encountereddangers online…including inappropriatecontent and bullying

63% of children find it hard to distinguishbetween what is true and what is falseonline

Page 11: Kaspersky 2017 Thailand Launch

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PROTECTS AGAINST VIRUSES, ATTACKS & MORE

Source: Kaspersky Security Bulletin 2015. Overall statistics for 2015

SECURITYWe all need to guard againstdigital dangers – so ouraward-winning security helpsyou protect your family andyourself against today’sthreats.

*Available on PCs within KasperskyInternet Security & Kaspersky TotalSecurity &Small office security only.

MANAGE YOURSOFTWAREScan the software on your PCand install updates – to keepyour software up-to-date. Findapplications, toolbars, adwareand other software that mayaffect performance & security– and lets you decide whetherto remove them. Help blockinstallation attempts that try toinstall software or makechanges to your PC.*

NEW

99,8% of mobile malwareis targeting at Android

Almost 6 mln unique attacks onMac devices were recorded in2015

Kaspersky Lab productsrepelled more then 798 mlnattacks from online resourcesin 2015

Page 12: Kaspersky 2017 Thailand Launch

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DEFENDS AGAINST PHISHING, SPYING & TRACKING

Source: (1) Consumer Security Risks Survey 2015, by B2B International & Kaspersky Lab; (2) International Travel Report 2016 by Kaspersky Lab

PRIVACYDon’t let anyone stealconfidential information. Wehelp you guard personaldata, prevent onlineactivities being monitored* &block unauthorized webcamuse*.

20% of users fiscally coverwebcam to avoid spying

*Available on PCs & Mac computersonly.**Available on PCs only.

82% of users go online throughunsecured public Wi-Fi networkswhile on travel

Anti-Phishing Protection was triggered147 mln times in 2015

SECURE YOURCOMMUNICATIONSIf you’re using a publicnetwork, SecureConnection** encrypts alldata you send and receive.Even if data is intercepted, itcan’t be read.

NEW

Page 13: Kaspersky 2017 Thailand Launch

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BOOSTS SECURITY FOR ONLINE SHOPPING& BANKING

Source: Consumer Security Risks Survey 2015, by B2B International & Kaspersky Lab

MONEYSAFE MONEYFraudsters are always on thelookout. So Safe Moneyhelps you protect yourmoney and account details…to stop cybercriminalsstealing them… by checkingthat the site is secure, plusensures you’re not beingtricked by a fake site andthen opens the website in aspecial, protected mode.*

*Available on PCs & Mac computersonly.

11% have lost money asa result of cyber attack

22% have lost morethan $1,000

Page 14: Kaspersky 2017 Thailand Launch

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LETS DEVICES PERFORM AS THEY’RE DESIGNED TO

PERFORMANCESecurity shouldn’t slowyou down. Our protectiontechnologies work‘behind the scenes’ – soyour computers andmobile devices can helpyou to keep up with yourbusy life.

Windows®

Mac

AndroidTM / iOS

Page 15: Kaspersky 2017 Thailand Launch

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SIMPLIFIES YOUR SECURITY – WITH EASY,ONLINE CONTROL

SIMPLICITYNobody wants to wastetime getting to grips withcomplex security. That’swhy we give you a free MyKaspersky account thatmakes it easy to manageyour security fromanywhere you can getonline.

Page 16: Kaspersky 2017 Thailand Launch

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MOST TESTED. MOST AWARDED. KASPERSKY LAB PROTECTION.*

0%

20%

40%

60%

80%

100%

20 40 60 80 100

N of independent tests/reviews

Sco

re o

f TO

P 3

plac

es

Bitdefender

Sophos

G DATA

Symantec

F-Secure Intel Security (McAfee)

Trend Micro

Avira

Avast

AVG

ESET

Quick Heal

Microsoft

Panda Security

In 2015 Kaspersky Lab products participated in 94independent tests and reviews. Our products were awarded60 firsts and achieved 77 Top3 finishes.

Kaspersky Lab1st places – 60Participation in 94

tests/reviewsTOP 3 = 82%

BullGuard

* Notes:• According to summary results of

independent tests in 2015 forcorporate, consumer and mobileproducts.

• Summary includes independent testsconducted by : AV-Comparatives, AV-Test, Dennis Technology Labs, MRGEffitas, NSS Labs, PC Security Labs,VirusBulletin.

• Tests performed in these programsassess all protection technologiesagainst known, unknown andadvanced threats.

• The size of the bubble reflects thenumber of 1st places achieved.

Top overall test rating for 2015. For details, please see http://www.kaspersky.com/top3

Page 17: Kaspersky 2017 Thailand Launch

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THANK YOUFOR CHOOSING US

Learn more about this products

Kaspersky®

TotalSecurity