karraker, strand digital portfolio 2011
DESCRIPTION
Our first website was for Microsoft, in 1996, when we developed both the print and online versions of their annual report. We\'ve greatly enjoyed digital work ever since.TRANSCRIPT
We were digital when digital wasn’t cool.
Karraker, Strand & Pardners started doing digital work when Netscape Navigator
was the only browser. Besides introducing Internet Explorer 3.0, we used the web
to deliver Microsoft’s 1996 Annual Report.
Other clients have included California Lottery, Bank of America, Crystal Cruises,
Dell, Granny Goose, Fujitsu, Honda Motorcycles, Intel, Kaiser Permanente,
McKesson, Mirixa Pharmaceuticals, Pasta Pomodoro, Royal Viking Line, Sun
Microsystems, Sprint, Tru Green, and Varian Medical Systems.
We have delivered effective work in every medium from TV to annual reports, but
this is our digital portfolio, so that’s mostly what you’ll see here.
We ‘re senior people who have led creative departments at major agencies, but
we have left big agency culture behind, and all the baggage that goes with it. So
we can bring you the best disciplines and best talent of a national agency, but at
creative
fees that you can afford. This is the landing page of the 2009 Kaiser Permanente Annual
Report.
Since 2005, we have written 11 annual reports for Kaiser
Permanente, when you count the online and print versions.
We’re currently working on the 12th and 13th. This one is at:
http://xnet.kp.org/newscenter/annualreport/index.html.
Do we specialize in digital?
No. We specialize in communications that make people want to buy your goods,
service, or philosophy. Digital is just a new way to deliver the same things that always
make good communications work: An honest conversation between buyer and seller,
a clear message that says why the buyer should be interested in your stuff, and a
friendly feeling about the whole exchange.
As we said back in the day when you put http:// in every address, it’s still just words
and pictures. But now, we can make them a lot more personal with a smart
engagement strategy, and much zippier by letting the viewer interact in real time.
In other words, technology isn’t a substitute for good writing, good art direction, and a
good user experience; it’s an extension of it. At least that’s what we hope to show
you in the next bunch of slides.
This animated GIF is one of many we did for
Microsoft Small Business +.
To view the animation, you have to set this
presentation to Slide Show mode.
This is a series of email blasts for
Pasta Pomodoro.
The first wave reinforced the
quality of the restaurant, while the
second wave introduced a
contest we created and named.
This animated GIF for a pharmaceutical
company invited pharmacists to submit their
best practices to a new Wiki.
To view the animation, you have to set this
presentation to Slide Show mode.
This animated GIF for a pharmaceutical
company invited pharmacists to submit their
best practices to a new Wiki.
To view the animation, you have to set this
presentation to Slide Show mode.
This animated GIF for a pharmaceutical
company invited pharmacists to submit
their best practices to a new Wiki.
To view the animation, you have to set this
presentation to Slide Show mode.
Proposed banner for Sun, introducing their
virtualization software, which can make data
centers smaller and more efficient.
Email blast for Hispanic online media company.
Landing page for Hispanic online media company.
Banner for McKesson Hospital Systems.
Animated sequence at top of landing page for McKesson Hospital
Systems.
We only did the blue banner; everything else was already in place.
We are real believers in simplicity. This proposed redesign
for a yard service company site gave new prospects only
three things to choose from. For current customers, other
choices are available, but secondary.
Proposed banner for Tru Green.
Proposed banner for Tru Green.
One of many banner ads we did for
Microsoft Small Business +.
Like other files in this
presentation, this is an animated
GIF. To view it, you need to be in
Slide Show mode.
One of many banner ads we did
for Microsoft Small Business +.
Like other files in this
presentation, this is an animated
GIF. To view it, you need to be in
Slide Show mode.
One of many banner ads we did
for Microsoft Small Business +.
Like other files in this
presentation, this is an animated
GIF. To view it, you need to be in
Slide Show mode.
Direct response and brochures
We have a lot of experience in direct
response, especially TV.
There’s nothing like instant feedback
to tell you if your stuff is working.
To help a computer services company
sign up dealers, we did a campaign of
direct response postcards. This is our
favorite.
2009 Kaiser Permanente Annual Report.
We have now written the last six of their annual reports, and the
last three have had online versions.
You can see this one at xnet.kp.org/newscenter/annualreport/
Introductory page for 2009 Kaiser Permanente Annual Report.
You can see the entire report at xnet.kp.org/newscenter/annualreport/
2009 Kaiser Permanente Annual Report.
You can see the entire report at xnet.kp.org/newscenter/annualreport/
One on one communications
are always terrific. Sometimes
they can even be done in
print, like this brochure cover
for an employee wellness
program provider.
This is the cover and first page of a direct response
mailer for Sonoma Valley Mentoring Alliance. It was
designed to attract mentors and donors.
Integrated advertising and collateral
Semi-interactive outdoor board for The California Lottery.
The jackpot amount changed twice a week.
This ad is part of a campaign exploration we did
for Wind River, a software company.
This is the cover and first spread of a brochure that
matched the look and feel of Wind River’s
advertising.
Long before Bluetooth, we did this direct
response ad for a company that makes cell
phone earpieces.
This is the website we proposed for the same earpiece
company.
Its messaging, look and feel are consistent with the advertising.
