KARAMAYUGA

Teaser Hoardings

Pre Launch Teaser

Pre Launch Teaser

Pre Launch Teaser

Launch

Print Campaign

Salon promotion poster

Cause related poster/Ad

Media Innovation

Pre Launch Teaser

Launch

Pre Launch Teaser

Launch

Ambient Media

Activation Idea

Channels of Communication

Pre Launch

• Teasers before the launch of the event can be in the form of

web banners.

• The importance of a missing ‘I’ from words in blogs,

community forums can be used to create curiosity among the

netizens.

• Twitter can be used as a medium to spread pre launch

teasers among the audience.

• We can create polls where we can ask people if they tried

stopping the wrong they came across today.

Launch

• Communities on facebook, orkut

• Blogs discussing how each one of us can ignite a change

• Start a cause where we support, don’t support a cause.. Be a

part of the cause.

• We can have videos of inspiring stories, burning issues

uploaded on youtube and then posted on facebook and

orkut.

• We can join causes like save paper, stop female infanticides

and promote our website through these forums

Blogs

• We can share countless stories of real life heroes which

needs to be heard.

• The blogs will contain the link to our website and will be

posted on the facebook accounts, linked to twitter

accounts and the various websites supporting a cause.

• We will provide a hyperlink of the blog to the website

so that people can voice their opinion on a story or raise

a voice against a wrongdoing.

To share your story where you ‘I’gnited a change or did a right for a wrong log on to www.igniteachange.org or www.righteverywrong.com

Twitter

• Twitter will be a good tool for pre launch teasers.

• We can post quotes, incomplete words, thought

provoking questions for generating curiosity among the

audiences.

• We can start following certain groups or organizations

who are supporting various causes and can voice our

opinions and post the links of the website on their

twitter page.

gnite, shne, nvent, ntervene, rse.. If just by placing an ’I’ we get such powerful words.. magine what an ‘I’ can do when it stands against a wrong.. Don’t under-estimte the power of ‘I’.. ‘I’gnite a change in yourself

If you know someone who has stood against a misconduct and tried to right a wrong then log on to www.righteverywrong.com or www.igniteachange.org to share your story

Communities

• Communities are one of the best medium to reach out to

people where users can join, share stories, start discussions,

create polls on burning topics, add related groups and

communities to our group, and increase the visibility and

awareness of our website.

• We can send constant reminders to users to join the

community and spread the message though wall post and

invite reminders.

• We can also link our twitter and blogging accounts with the

communities so that we get maximum coverage and more

awareness about the site and the awards.

Its time we stop waiting for change to happen.. And ‘I’gnite a change in ourselves.. As ‘I’ndividuals we can stop ourselves from giving a bribe.. Feed a child.. Report a ragging incident… Charity begins from home and change begins with ‘I’.. You can share your stories on www.igniteachange.org or www.righteverywrong.com

Its on you to decide which set of people you belong to ….ones who just advocate or the ones who believe in action…..its time to ignite a change in yourself…

if you are the one who believes in doing right for every wrong… please go to www.igniteachange.org or www.righteverywrong.com

Support a Causeon

Facebook

• Support a cause is like having a community but much more

specific to what we are doing.

• We can start campaigns, post news about the event/ cause,

have online pledges, online mini awards, etc. on the page.

• We can also tie up with different organizations or NGOs

supporting causes to come up with a joint initiative online.

We as “I”ndividuals think that we cannot start a movement, we cannot bring a change in the society.. But its time we realize the power of ‘I’.. realize that two ‘I’s make a ‘v’ (we).. We need to ‘I’gnite a change in ourselves.. Change that will turn into a movement.. We need to start doing right for every wrong..

Share your story with us or report a wrongdoing on www.igniteachange.org www.righteverywrong.com

Offline Strategy