Karmatech

Social

Snapshot of Digital in India

2014

How many Indians online

We are 200 million

strong in terms of internet users in

India

Number of Users on Social media platform– Facebook – 100 million– YouTube – 80 million– Twitter – 61 million– Google+ - 22 million– LinkedIn – 21 million– Instagram – 4 million– Pinterest – 3 million

How We manage brands on Social– ENGAGE – MONITOR– GROW– MEASURE

• ENGAGE– Engage with new and existing

customers across multiple platforms (FB, Twitter, Blogs)

– Analyze data across multiple social profiles and channels

– Measure the success of every piece of content shared

– Monitor and respond to what’s being said about the brand

• MONITOR– Monitor comments and mentions– Monitor reviews on blogger sites– Impress customers with superb

customer support and quick response time

• GROW– Generate new leads and

opportunity – Build profitable relationships

with prospects and customers

• MEASURE– Share report on

Weekly/Monthly basis– Measure traffic on website as a

result of social media efforts

#SpreadTheColors

Case Study

Opportunity

Dulux is related with colors, best time to promote the brand was around Holi.Dulux had around 30K users on Facebook and 250 followers on Twitter. Challenge was to promote the brand on social media.

Our Strategy

Right Content (Spread the colors

with Dulux)Right Time (HoIi)

Right Place (Social Media Channels)

#SpreadTheColors A 7 day social media activation around Holi

Campaign Overview– We conceptualized and created a microsite

Spreadthecolors.com – Three Avatars were created, user Login through

Facebook as user login, wall post is sent to users wall– User is then asked to select Avatar– This avatar then jumps to the user facebook profile

and colors profile, this video is gets saved simultaneously

– Video is downloadable and shared

Campaign Promotion on

– Wall post goes as soon as user sign up– Cover picture as per the theme was changed everyday– Contest #SpreadTheColors was carried– Over 1500 people participated in the contest– Facebook likes got increased to 75K– 750 people shared the videos

Campaign Promotion on

– Hashtag #SpreadTheColors was promoted– Hashtag trended in India on 3rd day and 5th day of the campaign– No. of followers got increased from 250 to 1500– Daily 5 winners got selected and were gratified with vouchers– Users tweeted and posted the snapshot of the video they created– Our posts got 150 retweet in 2min

Hunt for the Smartist

Case Study

Lava Mobile wanted to create buzz around their sponsorship on IIFA we created a microsite on which user needs to login through Facebook and submit their video, images and reasons on why they should get free ticket to

IIFA .

Conclusion- 1000 users submitted their

image- 550 users uploaded their

video- Over 2000 likes increased on

Lava Facebook page- Over 380 users talked about

it on twitter

Thank You