karl bunyan slides: april facebook developer garage
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What I’ve tried and how much it makes
Users expect everything to be free
“Oh and you don't need the ads, everything on here is freeware anyway so I doubt anyone would ever use them, they just clutter the page and annoy people.”
(From the Chess application wall)
04/10/23 Confidential. Copyright (c) 2009 by SocialCash. 2
Develop applications:Six Degrees of Separation (75k MAU)Soccer Stars (11k MAU)Which Vegetable Are You?
Plus “Which Car…?”, “Which Biscuit…?” etc Combined 750k installs, and then sold
Write developer monetisation toolsFor Social Cash
04/10/23 Confidential. Copyright (c) 2009 by SocialCash. 3
Headliners – Facebook banner advertising
Personalised content with relevant friends
See a demo at http://socialcash.com04/10/23 Confidential. Copyright (c) 2009 by SocialCash. 4
“Dev for hire”Build an app and sell itAdvertisingVirtual currencyThe Freemium model
04/10/23 Confidential. Copyright (c) 2009 by SocialCash. 5
“Dev for hire” Subcontract to an agency Find independent clients Earn a decent developer wage
Build an app and sell itAdvertisingVirtual currencyThe Freemium model
04/10/23 Confidential. Copyright (c) 2009 by SocialCash. 6
“Dev for hire”Build an app and sell it
Prices based on user numbers: 1c per user
350k users for $3.5k You have to get the users first…
AdvertisingVirtual currencyThe Freemium model
04/10/23 Confidential. Copyright (c) 2009 by SocialCash. 7
“Dev for hire” Build an app and sell it Advertising
Can be added to virtually any application CPMs of between 1c and $10 depending
on▪ The application type▪ User demographic (especially country)
Virtual currency The Freemium model
04/10/23 Confidential. Copyright (c) 2009 by SocialCash. 8
“Dev for hire” Build an app and sell it Advertising Virtual currency
Needs an app with a virtual economy or gifting
Guesstimate of $50 per daily active user 10x the revenue per DAU of regular
advertising The Freemium model
04/10/23 Confidential. Copyright (c) 2009 by SocialCash. 9
“Dev for hire”Build an app and sell itAdvertisingVirtual currencyThe Freemium model
The application has to be worth paying for
Integrate direct payment providers Charge what you like…
04/10/23 Confidential. Copyright (c) 2009 by SocialCash. 10
