karissa oien melinda wright [email protected]@callutheran.edu...
TRANSCRIPT
Karissa Oien Melinda [email protected] [email protected]
The Effects of Marketing Strategies on Undergraduate and
Graduate Response Rates
CoursEval User Group MeetingSeptember 2011
Cal Lutheran at a Glance• CLU community and campus size
2,671 undergraduate 1,214 graduate
• Academic programs– 39 undergraduate majors and 32 minors– Doctoral programs in Educational Leadership and
Psychology – Master’s programs in Education, Psychology, Computer
Science, Business Administration, Public Policy and Administration, Information Systems and Technology, and Economics
– Adult Degree Evening Program
Overview• Traditional Undergraduate Students
– Marketing Strategies– Response Rates– Reactions
• Graduate and Adult Students– Marketing Strategies– Response Rates– Reactions
Traditional Undergraduate (TUG)Students
• Marketing Strategies– “It’s Time for Course Evaluations” theme– Flyers– T-Shirts– Music Videos– Emails to faculty about response rates
TUG Response Rates
08/FA 09/SP 09/FA 10/SP 10/FA 11/SP0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
61%
47%
52%
46%50%
46%
Semesters
Res
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*10/FA: We piloted emailing faculty in the Chemistry department their individual response rates. Their final response rates were: F1= four at 100%, one at 95%; F2=89%, 65%, 57%; F3=61%, 54%, 38%, 27%
Reactions
• What else can we do?• Need faculty support
Graduate and Adult Students
• Includes Masters, Doctoral, and Adult Degree Evening Program (ADEP) students
• Marketing Strategies– Change in administration time (FA/10)– Email with individual response rates
Graduate and Adult Response Rates
08/FA 09/SP 09/FA 10/SP 10/FA 11/SP0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
67%
57%
67%
61% 63% 65%
Graduate Psychology and Education
Semesters
Res
po
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*10/FA: We piloted emailing faculty in the graduate Psychology department their individual response rates. The final department response rate was: 65%
08/SU/A 08/FA/A 09/WI/A 09/SP/A 09/SU/A 09/FA/A 09/WI/A 10/SP/A 10/SU/A 10/FA/A 11/SP/A 11/SU/A0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
50%54%
51%48%
54% 53% 53%50%
43%
59%54%
61%
11 Week Programs: MBA, MS-IST, MS-ECON, MSCS, MPPA, ADEP
Terms
Res
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Graduate and Adult Response Rates
*10/FA/A: We piloted emailing one faculty member who teaches in ADEP and MBA their individual response rates. The final overall response rate was: ADEP=68%; MBA=73%
Reactions
• Have faculty support• Pleased with response rates• Focus more on graduate course
evaluations
Emails to faculty with 80%+“I incorporate the course evaluations into my syllabus for Week 10. Examples are provided to the students of positive changes that I have incorporated into the curriculum as a result of the course evaluations.”
- School of Management
“I use it as a motivational tool by passing percentage on to the class vie e mails.”
- School of Management
“If the classroom has computers in it, I ask them to evaluate me and then leave the room for 15 minutes. If the classroom I teach in does NOT have a computer in it, I schedule time in a computer room via Events a bit in advance and literally walk them over there and tell them to evaluation me.”
- College of Arts and Sciences
“The Dept. of Teacher Education has built into the program a seminar class. The final class meeting of that seminar has been designed to allow time for the candidates to go online and complete all of their course evaluations.”
- Graduate School of Education
