Market ObservatoryWorkshop

Brussels, 22 May 2014

Karina MarcusDirector AAL Association, Central Management Unit

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2Market Observatory Workshop

An European Funding Programme (2014 – 2020) by a co-decision of the European Parliament and the Council

~ 50 % public funding (~ half by Partner States and ~ half by EU), ~ 50 % participant own funding

European Union funding up to 175 mi€Partner State driven programme

AAL– Active and Assisted Living Programme

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Objectives

Quality of life of older

adults

EU ICT industry

Social inclusion

CHALLENGES OPPORTUNITIES

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4Market Observatory Workshop

• APPLIED RESEARCH• INNOVATION CLOSER TO MARKET

COFUNDING ACTIVITY

• > 3 COUNTRIES INVOLVED• BUSINESS/SMES/USERS/RESEARCH

TRANSNATIONAL PROJECTS

• INNOVATION PARADIGMS• CONCEPTION/TESTING/BUSINESSUSER DRIVEN

AAL Programme

22 May 2014

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Call 5: Home Care

Call 3: Self-Serve Society

Call 2: Social Interaction

Call 4: Mobility

Call 1: Chronic Conditions

Call 6: Occupation in Life

AAL Calls

5

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6Market Observatory Workshop

Type of entities involved in terms of proposals submitted AAL JP

Call 1 2008

AAL JP

Call 2 2009

AAL JP

Call 3 2010

AAL JP

Call 4 2011

AAL JP

Call 5 2012

AAL JP

Call 6 2013

FP 7 ICT programme, ICT & Ageing,

First Call

Large enterprises

9% 7% 10% 10% 7% 9% 10%

SMEs 38% 46% 49% 52% 44% 47% 19%User and other organisations

18% 14% 11% 11% 21% 16% 6%

Research performing organisations

19% 21% 19% 14% 12% 15% 35%

Universities 16% 12% 9% 13% 16% 13% 30%Total 100% 100% 100% 100% 100% 100% 100%

[1] The data shown for AAL JP are those ones for submitted proposals, and are very similar to the data for ranked proposals – i.e. those eligible for funding – so the latter data are excluded.[2] Average SME participation in the whole FP7 ICT programme is 14.4% (FP7 report, Spring 2010, EC DG-Research).

30% of entities with an end-user role

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Achievements 2008 - 2013

Users engaged in

ICT R&D

Increased outreach of

SMEs

Network effects AAL community

IPR and AAL

solutions closer to market

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8Market Observatory Workshop

Workshops organised with projects about business models

Conclusions• Identification of user needs and requirements is a must• SMEs business development is more concentrated on running

everyday business activities • actual business development methods aimed, for example, at

analysing industry attractiveness, segmenting markets, and designing new business models were not that frequently used by them

• SMEs would need funding for an additional 1-2 years before their solution would be ready for market launch, and they are usually not capable of taking that kind of financial risk by themselves

AAL2Business – Support Action

22 May 2014

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9Market Observatory Workshop

AAL JP - Support Actions• Action 1: AAL2Business

– To support AAL JP projects to bring their developed solutions to the market within 2 to 3 years after the end of the funding period.

• Action 2: Collaboration with Regions– Action aiming at facilitating the deployment of AAL solutions, via

workshops with local and regional representatives to raise awareness of AAL JP projects, to foster exchange of experience between European regions.

• Action 3: User involvement in AAL JP projects– To support AAL JP projects in involving users in the most

appropriate and effective way during research, development and role-out via current state and analysis of user involvement and workshops, among other activities.22 May 2014

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10Market Observatory Workshop

AAL JP - Support Actions• Action 4: Standards & Interoperability in AAL

– To raise awareness about interoperability issues of AAL solutions to facilitate market uptake.

• Action 5: AAL Information Portal– Preliminary study to set up an information portal” about "ICT and

ageing well" to get better information about the existing solutions available

• Action 6: Market Observatory in AAL– Preliminary study concerning a Market Observatory in the

Ambient Assisted Living field to help the supply and demand side actors to find information and take sound investment decisions

22 May 2014

AAL FORUM 20149-12 September 2014,

Bucharest, Romania

Market Observatory Workshop 12

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Thank you for your attention

Thanks for the attention!

• On our Website:• www.aal-europe.eu

• At the AAL Forum 2014• www.aalforum.eu

MORE INFORMATION

22 May 2014