karen harris - airmic · the digital intu shopper is emerging. shopping platform host all 15 intu...
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Digital Transformation is Here!
Karen HarrisManaging Director, intuDigital
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intu.co.uk
The UK’s first multichannel shopping centre
November 2016
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A bit about us
UK’s largest shopping centre owner and operator with 18 major malls
400 millionCustomer visits a year
Average customer dwell time
2hr 13mins£1 billiondevelopment pipeline over next ten years - that’s over
2 million sq ft of new retail, restaurant and leisure space
18 major malls
of the UK’s population
within a 45 minute drive
from one of our centres
40mpeople visit an intu centre every year.
That’s around half the UK’s population.
2/3
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Understanding our digital audienceThe intu digital visitor
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80% of traffic is mobile
Mobile first – 26m visitors
Fully responsive site
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Where are digital visitors coming fromThe digital intu shopper is emerging
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Shopping platformHost all 15 intu centres on one platform, one domain
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9
intu.co.uk and centres
Homepages
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Over 476 retailers live, 600+ signed up
Intu shopping platform
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Offers & ‘intu exclusives’ secured from retailers
Offers & exclusive deals hub
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Huge growth in revenues for retailers online
Retailer revenues
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Database growth 2.5m+ subscribers
Email subscribers
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Shop InsiderOriginal, daily content
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Shop insider editorial contentThe inside track to all things shopping
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The most viewed recent contentData driven editorial
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Millennials & The Augmented Age
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The ‘super’ convenience economy
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The subscription economy
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The social economy
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Retail shared economy
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Experience economy
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The future of shopping centres
Beyond Retail
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Redefining retail
Competing for people’s free time
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Growing retailer revenuesNew digital format stores
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New retail
Minituration
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Leaders in innovation Mixed reality
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Virtual Reality LeisurePunctuating the shopping experience
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Intu appAR offers
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Things to think about…
Social content
Personalisation & execution
Immersive experiences
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Any questions ?