kappa delta sorority - social media strategy
DESCRIPTION
The presentation I gave at the 2011 Kappa Delta Sorority Convention in Tucson, AZ, on social media strategy for social organizations.TRANSCRIPT
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Social Media StrategyFor Social Organizations
Andy [email protected]
Director of Member Services
North-American Interfraternity Conference
@hust0058 / @nicfraternity #KDConvention2011
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http://www.flickr.com/photos/38104469@N00/3899953986
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http://www.flickr.com/photos/donzbop/359954316
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From: Jess3.com
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From: FastCompany
Awake
PCs, TVs, Smartphones
Sleep
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Not Shiny New Toys
Powerful BusinessApplications
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You Don’t Control Content
You Never Did
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Social Media Is Work
http://www.flickr.com/photos/mr_gonzales/1296612658/
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Social Media Planning
1. Listen
2. Strategy
3. Learn
4. Channels
5. Measure
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http://www.flickr.com/photos/dakotam/2668653161/
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• Google.com/alerts
• SocialMention.com
• Search.Twitter.com
Listen
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Strategy
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Content Is King!
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Learning in5 Steps
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“Experiment personally,
apply professionally”
http://www.flickr.com/photos/bartzoni/5099168373
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Social Organization
Growth Opportunities
• Blogs
• YouTube
• Location-Based
• Pictures
• Measurement (ROI)
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Blog
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1. Define Scope, Niche Topic
2. Tailor to Target Audiences
3. Bloggers (Personal, Conversational)
4. Comment Policy
5. Schedule (Calendar)
6. Simplicity (Less is more)
7. Keyword Rich
8. Tags and Search
9. Social Media Sharing
10. Compelling Headlines
11. Include Pictures
12. Vlog (Video) with Transcript
13. Subscribers (RSS or Email)
14. Blogroll (Linked to Similar Subjects)
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140 Characters :: 120(at) RepliesRetweet (2x)
MentionsHashtags
Direct MessagesLists
FollowFollowersPrivacy
Trending Topics
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Applications
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@comcastcares
@twelpforce
@deltaassist
@dellcares
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YouTube
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Millennials Are Heavy Viewers Of Online Video
85% watch online videomonthly
Vs. 67% of all internet
users
Vs. 51% of adults 45 to 64
Source: eMarketer, 2010
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Check In
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What is ?
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•Become Mayor of the Venue
•Earn Badges
•Earn Points (Compete with Friends)
•Save Money with Specials
•Connect with Friends
•Serendipity
Why Check In
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Badges
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Campus Badges
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The Case for Social Organizations
• Tips, Add Value
• Offer Specials
• Marketing Integration
• Word of Mouth Promotion
• Build Brand Ambassadors (Insights)
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Insights
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Pictures
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• Flickr
• Picasa
Instantaneous +1000 Words
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My Indiana State Fair Pic: 2300 views in less than 12 hours on Twitter
Yes, it was delicious.
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Measure Impact
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Google AnalyticsTracking Web Traffic
TrackingBit.LyGoo.Gl
InfluenceInsightsKlout
Grader.com
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INFLUENCE IS NOT:Follower Counts Number of TweetsNumber of Posts
INFLUENCE IS ABOUT:Response to Call to ActionLikesCommentsRetweetsSharingClick RatesViews
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You Don’t Have A Choice On Whether Or Not To DO Social Media;
The Choice Is How Well You DO It.
Erik QualmanAuthor, Socialnomics
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Director of Member Services
North-American Interfraternity Conference
Facebook.com/nicfraternity @nicfraternity @fraternityinfo
http://about.me/hust0058