Kantar Lightning Talk

POI Canadian Summit

Toronto, June 12th 2019

Ed Bishop, RGM & Commercial CoE

Consulting Division, Kantar

2

We use TECHNOLOGY, CONSULTING and INSIGHTS

to support our CLIENTS to be successful in our changing world

and to help them switching on GROWTH

3

Our practice areas support our focus on growth

Key Solutions:

Trends Activation Program

Futurecasting

Retail, Channel and

Shopper

Insights (Custom,

Syndicated)

Key Solutions:

GrowthFinder

Enhanced Visual Analytics

Category Growth Strategy

Customer Growth

Platforms

Key Solutions:

Whole-Business

Innovation

Purpose Journey

Assortment/Space

Optimization

Portfolio Optimization

Key Solutions:

Global Media Allocation

Brand Valuation

Trade Promotion

Optimization

Retail Execution

Predicting

GrowthFutures

Finding

GrowthStrategy

Delivering

GrowthBrand, Innovation

Enabling

GrowthOrganization

Optimizing

GrowthROI

Key Solutions:

Marketing Organization

Design

Marketing Academy

Sales Organization

Performance

Sales Academy

4

Our platform and approach enables revenue and profit growth

TPx

Revenue

Growth

Management

Category

Management

E-Commerce

& Digital

Business

Planning

Retail

Execution

Promo Funds

Optimization

Distributor

Management

Assortment

Optimization

Shopper

Insights

Virtual

Reality

Retail

Insights

5

Some Customers on our Technology Offer

Steve Le Rhun

Senior VP Global Sales, Trade Optimisation, Consulting Division, Kantar

Thank You