kansas wind & renewable energy conferencesept. 24, 2008 consumer partnerships randy degenhardt,...
TRANSCRIPT
Kansas Wind & Renewable Energy Conference Sept. 24, 2008
Consumer PartnershipsRandy Degenhardt, Director, Energy Efficiency
Sherii Farmer, Account Manager, Consumer Services
Westar Energy’s Energy Efficiency Department
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Program GoalsProgram Goals
• Raise awareness of growth in energy consumption
• Raise awareness of tools to save energy
• Motivate consumers to take action
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Tactics for reaching the massesTactics for reaching the masses
• Colwich Switch pilot program
• School programs
• Presentations to civic groups
• Education campaigns
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Personal touchPersonal touch
• Trade Shows
• Energy Drops
• National Night Out
• Kansas State Fair
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Numbers reachedNumbers reached
• Speakers Bureau 1,900
• Trade Shows 20,000
• Energy Drops 2,200
• National Night Out 8,000
• State Fair 10,000
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Why Colwich?Why Colwich?
• Size– about 1200 residents– 450 households
• Proximity to Wichita (largest media market)
• Enthusiasm of city leaders
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Spreading the WordSpreading the Word
• Letter from mayor
• News releases
• Signs around town
• Phone calls
• Radio spots
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SurveySurvey
• Pre-study survey to establish characteristics of homes, residents and some energy efficiency practices
• Drawing to entice completion– Home energy audit– Up to $1,000 toward efficiency improvements
• Survey in one year to measure effect
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Picnic in the ParkPicnic in the Park
Mayor Terry Spexarth
Lt. Gov. Mark Parkinson
Executive V.P.Jim Ludwig
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Door-to-door deliveryDoor-to-door delivery
• 15 teams
• 450 homes
• 60%+ delivered that day
• 99% by Sept. 8
• 16 to rural homes
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It’s in the bagIt’s in the bag
• Reusable shopping bag• Welcome letter from Bill Moore• Six CFLs
– 1 40-watt equivalent– 2 60-watt equivalents– 2 70-watt equivalents– 1 100-watt equivalent
• Energy efficiency literature
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Savings in dollarsSavings in dollars
BulbPer home Town
Monthly* Annual Monthly Annual
40 $0.25 $2.97 $112.50 $1,336.50
60 (x2) $0.77 $9.20 $346.50 $4,140.00
75 (x2) $0.94 $11.25 $423.00 $5,062.50
100 $0.62 $7.47 $279.00 $3,361.50
Total $2.58 $30.89 $1,161.00 $13,900.50
*Calculations based on bulbs being used four hours per day
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Savings in consumptionSavings in consumption
BulbPer home (kWh) Town (MWh)
Monthly Annual Monthly Annual
40 4 44 1.7 19.7
60 (x2) 11 131 5.0 59.1
75 (x2) 14 164 6.2 74.0
100 9 110 4.1 49.3
Total 38 449 17 202.1
Rounded off to nearest kWh
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Year-long programYear-long program
• Series of direct mail pieces– General energy efficiency messages– Seasonal energy saving tips
• Quarterly usage reports
• Final report and thank you celebration next summer
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What are we looking for?What are we looking for?
• Will usage change?– Colwich residential energy use
from June ’07 to ’08 was 6.3 million kWh
• What will they find most persuasive?
• High profile way to get word out
• Residual effects on businesses, etc.
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Efficiently Targeting a New GenerationEfficiently Targeting a New Generation
• Inspiring youths – Letting them take the lead– It’s the small things that count
• Making it “cool”– Practicing energy efficiency now becomes a habit later on
• Heavy users of energy– Video games, cell phones, iPods, MP3s, etc.– Long showers (13 and up)– Teenagers = cars
• High connection to preserving the environment• Much influence with other family members
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Our Partnership to Inspire and InfluenceOur Partnership to Inspire and Influence
• Grade level breakdown– Kindergarten through 4th Grade– 5th through 12th Grade
• Classroom presentations– Videos, activity books, displays
• Projects and Lessons– Energy Saver Diary (K-4th Grade)– Home Energy Assessment (5th-12th Grade)– School Energy Efficiency Plan
Contest to design a plan to make school more energy efficient
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Incentivize to EnergizeIncentivize to Energize
• Teacher Challenge– Create a lesson, activity or project promoting energy efficiency– Win $250 grant for classroom
• Giveaways/Prizes– Home energy kits– Free home energy audits– $500 for school efficiency plans– $1,000 savings bond
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Our GoalsOur Goals
• Classroom presentations– 2,000 students, approx. 100 classrooms
• Energy Saver Diary (K-4th)– 50 Classrooms, 1,000 students
• Home Energy Assessment (5th-12th)– 50 Classrooms, 1,000 students
• Free Home Energy Audits (5th-12th)– 8 total, 4 in northern region, 4 in southern region
• Home Energy Kits (K-4th)– 50 total, 1 per classroom
• School Energy Efficiency Plan Grants– 30 grants, 10 High School, 10 Middle School, 10 Elementary Schools