PROJECT REPORTONMARKET STRATEGIES OF SHAREKHAN LIMITED

GURU GOBIND SINGH INDRAPRASTH UNIVERSITYIn partial fulfillment of the requirement for theAward of the degree ofMASTER OF BUSINESS ADMINISTRATION(M.B.A)SESSION : 2014-2016

Under Organization Guidance of:Submitted by:

Mr.Harish Kumar Amit Kumar(Assistant Manager) Roll No.01680303914

CERTIFICATE

This is to certify that the thesis titled ANALYSIS OF SERVICES OFFERED BY SHAREKHANis prepared and submitted by me to New Delhi Institute of Management, New Delhi in partial fulfillment for the award of the BBA-V SEM, and this report has not been submitted elsewhere.

MRS GEETANJALI CHAWLA (FACULTY)

ACKNOWLEDGEMENT

I KAMLESH KUMAR VYAS take theis proud privilege to acknowledge gracefullyThe help I received from different sources in preparation of this report.I am very grateful to Mr.Pradeep Kumar the Assistant Manager of the Sharekhan limitedLajpat Nagar Branch for providing me the opportnity to undertake my summer internship programme in Sharekhan limited which is the oldest stock exchange in indirectly have contributed in the development of this work and who have influenced My thinking,behaviour and acts during the course of study.I am deeply indebted to my company guide Mr. Manish Rastogi for giving me time out of his busy schedule to help me gaining and insight into the working of the marketAnd entire financial product.I put across my special thanks to all employees for their support and spending time for needed information and data collection for making project report.

I genuinely offer my sincere regard and heartfelt gratitude toward my faculty guideMrs. Geetanjali Chawla at every step toward the fullfillment of the project and for his continous support and encouragement.

KAMLESH KUMAR VYAS

S.NO.CONTENTPAGENO.

Cover page

Certificate of originality

Acknowledgement

Chapter:1Introduction

1.1Brief overview of study

1.2Objective of the study

1.3Scope and Significance of the study

1.4Limitation if the study

Chapter:2Industry Overview

2.1Past, Present, Future Trends

2.2Major players in Indian brokerage industry

Chapter:3Company Profile

3.1History

3.2Vision, mission and objective of company

3.3Organisational structure/Management hierarch

3.4Products and Services offered

3.5Future Plans

Chapter:4Job Description

4.1Job description statement

4.2Detailed Job profile

4.3Area assigned

4.4Target assigned

4.5Day to day job experience

4.6Product and services offered

4.7Marketing strategies for customer satisfaction

4.8Future plans

Chapter:5Finding and analysis

5.1Finding based on Questionnaire responses

Chapter:6Conclusion and recommendation

6.1Conclusion

6.2Suggestions

Annexure

Sample questionnaire

Bibliography

Chapter-1

Introduction and Nature of Job Assigned

Introduction

The financial is one of the most important inventions of the modern society in.ThePhenomenon of imbalance in the distribution of capital or find existed in every economic system. There are areas or people with surplus funds and there are those with a deficit. A financial system functions as an intermediary and facilitates the flow of funds from the areas of surplus to the areas of deficit. A financial system is a composition of various institutions, markets, regulations and laws, practices, money managers, analysts, transactions and claim and liabilities

The topic is to study the customer preference towards investment in the stock market. DEMAT A/C is a pool of various scripts & securities whereas online trading A/C are a tool of purchasing and selling of share or scripts online. These scripts are then transferred to Depository account after three days.This topic includes the practical experience of selling company product that is followed by studying the customer preference or interest towards the share market. This is a market, which is uncertain sometimes it gives the opportunity of the huge profit & vice versa. It depends up on the investment customer made. This is better option to have better return on the investment then investing in banks, mutual fund or bonds etc. but the risk is high in this case.This product offers the customer two type of investment option INTRADAY & DELIVERY both of them has their own benefits and limitation but a better way to have more return on investment. Intraday means investing in share market for a day i.e. purchasing & selling of the share in one day. Delivery is purchasing share & the selling it next day. The charges that company charges in terms of brokerage are different in the both of the cases.The readers can also find the comparative analysis of the Derivative Market and the Cash Market in the Indian context.The next part of the project throws light upon my findings and analysis about the company and the suggestions for the company for better performance.

The Function performed by a financial system is:

THE SAVING FUNCTION LIQUIDITY FUNCTION PAYMENT FUNCTION RISK FUNCTION POLICY FUNCTION

Nature of Job Assigned

At SHAREKHAN, the job assigned to me as summer trainees was really challenging. It was related to Training & Developmentemployees who are working with the company. The main focus of the summer training was to understand training needs, arrange for training exercises and then evaluate the impact of training. This job included interviewing the employees to know their perception and satisfaction level related to training exercises at Sharkhan Ltd. It also involved a questionnaire survey to meet this objective.We, the summer trainees were meant to discuss training aspect with the departmental heads also. For this, again a questionnaire was prepared to understand the perception of heads in the direction of Training exercises that are implemented for the employees at Sharekhan Limited.The job required convincing skills, whole heartedness and patience on our part.

Chapter-2

Industry Overview

INDUSTRY OVERVIEW:-

Securities market has essentially three categories of participants namely the issuer of securities, investors in securities and the intermediaries and two categories of products, the services of the intermediaries the securities including derivatives.The securities market has two interdependent and inseparable segments the new issue (primary market) and the stock (secondary market). The primary market provides the channel for sale of new securities while the secondary market deals in securities previously issued. A stock market or equity market is a public entity (a loose network of economic transactions, not a physical facility or discrete entity) for the trading of the company stock(shares) and derivatives at an agreed price; these are securities listed on a stock exchange as well as those only trade privately.Share khan is an equities focused organization tracing its lineage to SSKI, a veteran Equities Solutions Company with over 8 decades of experience in the Indian stock markets. If you experience our language, presentationstyle, content or for that matterThe online trading facility, youll find a common thread, one that helps you make informed decisions and simplifies investing in stocks. The common thread of empowerment is what share khan is all about. Share khan is also about focus. Share khan does not claim expertise in too many things. Share khans expertise lies in stocks and thats what he talks about with authority. So when he says that investing in stocks should not be confused with trading in stocks or a portfolio based strategy is better than betting on a single horse, it is something that is spoken with years of focused learning and experience Share Khan does for you! To sum up, Share khan brings to you a user friendly online trading facility, coupled with a wealth of content that will help you stalk the Right shares.

Present trends of companyAn increase in the demand for a particular product or serviceover time. Market growth can be slow if consumers do not adopt a high demand or rapid if consumers find the product or service useful for the price level. For example, a new technology might only be marketable to a small set of consumers, but as the price of the technology decreases and its usefulness in everyday life increases, more consumers could increase demand.Future of the Company:One of the earliest written records of futures trading is in Aristotle's Politics. He tells the story of Thales, a poor philosopher from Miletus who developed a "financial device, which involves a principle of universal application". Thales used his skill in forecasting and predicted that the olive harvest would be exceptionally good the next autumn. Confident in his prediction, he made agreements with local olive-press owners to deposit his money with them to guarantee him exclusive use of their olive presses when the harvest was ready. Thales successfully negotiated low prices because the harvest was in the future and no one knew whether the harvest would be plentiful or pathetic and because the olive-press owners were willing to hedge against the possibility of a poor yield. When the harvest-time came, and a sharp increase in demand for the use of the olive presses outstripped supply, he sold his future use contracts of the olive presses at a rate of his choosing, and made a large quantity of moneyIt should be noted, however,that this is a very loose example of futures trading and, in fact, more closely resembles an option contract, given that Thales was not obliged to use the olive presses if the yield was poor. The first modern organized futures exchange began in 1710 at the Dojima Rice Exchange in Osaka, Japan.The United States followed in the early 19th century. Chicago has the largest future exchange in the world, the Chicago Mercantile Exchange. Chicago is located at the base of the Great Lakes, close to the farmlands and cattle country of the Midwest, making it a natural center for transportation, distribution, and trading of agricultural produce. Gluts and shortages of these products caused chaotic fluctuations in price, and this led to the development of a market enabling grain merchants, processors, and agriculture companies to trade in "to arrive" or "cash forward" contracts to insulate them from the risk of adverse price change and enable them to hedge. In March 2008 the Chicago Mercantile Exchange announced its acquisition of NYMEX Holdings,Inc., the parent company of the New York Mercantile Exchange and Commodity Exchange. CME's acquisition of NYMEX was completed in August 2008.For most exchanges, forward contracts were standard at the time. However, most forward contracts were not honored by both the buyer and the seller. For instance, if the buyer of a corn forward contract made an agreement to buy corn, and at the time of delivery the price of corn differed dramatically from the original contract price, either the buyer or the seller would back out. Additionally, the forward contracts market was very illiquid and an exchange was needed that would bring together a market to find potential buyers and sellers of a commodity instead of making people bear the burden of finding a buyer or seller.In 1848 the Chicago Board of Trade (CBOT) was formed. Trading was originally in forward contracts; the first contract (on corn) was written on March 13, 1851. In 1865 standardized futures contracts were introduced.The Chicago Produce Exchange was established in 1874, renamed the Chicago Butter and Egg Board in 1898 and then reorganised into the Chicago Mercantile Exchange (CME) in 1919. Following the end of the postwar international gold standard, in 1972 the CME formed a division called the International Monetary Market (IMM) to offer futures contracts in foreign currencies: British pound, Canadian dollar, German mark, Japanese yen, Mexican peso, and Swiss franc.In 1881 a regional market was founded in Minneapolis, Minnesota, and in 1883 introduced futures for the first time. Trading continuously since then, today the Minneapolis Grain Exchange (MGEX) is the only exchange for hard red spring wheat futures and options.The 1970s saw the development of the financial futures contracts, which allowed trading in the future value of interest rates. These (in particular the 90day Eurodollar contract introduced in 1981) had an enormous impact on the development of the interest rate swap market.Today, the futures markets have far outgrown their agricultural origins. With the addition of the New York Mercantile Exchange (NYMEX) the trading and hedging of financial products using futures dwarfs the traditional commodity markets, and plays a major role in the global financial system, trading over $1.5trillion per day in 2005. The recent history of these exchanges (Aug 2006) finds the Chicago Mercantile Exchange trading more than 70% of its Futures contracts on its "Globex" trading platform and this trend is rising daily. It counts for over $45.5billion of nominal trade (over 1million contracts) every single day in "electronic trading" as opposed to open outcry trading of futures, options and derivatives.In 2006 the New York Stock Exchange teamed up with the Amsterdam-Brussels-Lisbon-Paris Exchanges "Euronext" electronic exchange to form the first transcontinental futures and options exchange. These two developments as well as the sharp growth of internet futures trading platforms developed by a number of trading companies clearly points to a race to total internet trading of futures and options in the coming years. In terms of trading volume, the National Stock Exchange of India in Mumbai is the largest stock futures trading exchange in the work

2.2 MAJOR PLAYERS

Competitors

Hdfc Bank

HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac de-mat accounts.

HDFC Bank De-mat services offers you a secure and convenient way to keep track of your securities and investments, over a period of time, without the hassle of handling physical documents that get mutilated or lost in transit.HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL).

Features &Benefits:As opposed to the earlier form of dealing in physical certificates with delays in transaction, holding and trading in Demat form has the following benefits:

Settlement of Securities traded on the exchanges as well as off market transactions.

Shorter settlements thereby enhancing liquidity.Pledging of Securities.Electronic credit in public issue.Auto Credit of Rights / Bonus / Public Issues /Dividend credit through ECS.Auto Credit of Public Issue refunds to the bank account.No stamp duty on transfer of securities held in de-mats form.No concept of Market Lots.

Change of address, Signature, Dividend Mandate, registration of power of attorney, transmission etc. can be effected across companies held in demat form by a single instruction to the Depository Participant (DP).Holding/Transaction details through Internet / email.In case you need any more information or have any queries, feedback & complaints, you may please mail us at dphelp@hdfcbank.com

Secured & easy transaction processingHDFC Bank Ltd provides convenient facility called 'SPEED-e' (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (www.nsdl.com). SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant. The 'IDEAS' facility helps in viewing the current transactions and balances (holdings) of De-mat account on Internet on real time basis.

Disclaimer:Whatever have been stated above are in the good interest of the Investor / De-mat Applicants / holders to provide a brief picture about the depository system. You are requested go through the guidelines of the depositories before taking any further action. For detailed guidelines, you are requested to approach your nearest HDFC Bank branch. HDFC Bank will not be responsible for any misunderstanding / act based on the above. Also HDFC Bank might ask for additional information / documentation than what has been stated above to process your application / instruction.

Icici Direct

ICICI Direct (or ICICIDirect.com) is stock trading company of ICICI Bank. Along with stock trading and trading in derivatives in BSE and NSE, it also provides facility to invest in IPOs, Mutual Funds and Bonds.Trading is available in BSE and NSE.

ICICI Direct offers 3 different online trading platforms to its customers.

Type of Account:

1. Share Trading Account:Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE.This account allows Cash Trading, Margin Trading, Margin PLUS Trading, Spot Trading, Buy Today Sell Tomorrow and Call and Trade on phone.

ICICIDirect.com website is the primary trading platform for this trading account. They also provide installable application terminal based application for high volume trader.

2. Wise Investment Account:

1. Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies. ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund, Redemption and switch between different schemes, Systematic Investment plans, Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode. This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds.

2. Active Trader account gives more personalized investment options to the investors. It allows investor to use online and offline stock trading. It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI.

Active Trader also provides commodity trading.Brokerage and feesAccount opening fees: Rs 750/- (One time nonrefundable)

Brokerage: ICICIDirect.com brokerage varies on volume of trade and inclusive of de-mats transaction charges, service taxes and courier charges for contract notes. It ranges from 0.1% to 0.15% for margin trades, 0.2% to 0.425% for squared off trades and 0.4% to 0.85% on delivery based trades.

Disadvantages of ICICI Direct:

1. Getting access to ICICIDirect.com website duringMarket session can be frustrating.

5Paisa.com

5paisa is the trade name of India Infoline Securities Private Limited (5paisa), member of National Stock Exchange and The Stock Exchange, Mumbai. 5paisa is a wholly owned subsidiary of India Infoline Ltd, Indias leading and most popular finance and investment portal. 5paisa has emerged as one of leading players in e-broking space in India.The companys brokerage is one of the lowest in the industry. It also provides the research on commodities. Investors can benefit from its analysis and advice available at the click of the mouse. For those who prefer to trade the traditional way, India Infoline investor points are available across the country.

India Infoline was founded by a group of professionals in 1995. Its institutional investors include Intel Capital, one of the leading technology companies in the world promoted by the U K government, ICICI, TDA and Reeshanar. The company offers a slew of products such as stock and derivatives broking, commodities broking and mutual funds.

India Bulls

Indiabulls is India's leading retail financial services company with 77 locations spread across 64 cities. Its size and strong balance sheet allows providing varied products and services at very attractive prices, our over 750 Client Relationship Managers are dedicated to serving your unique needs.Indiabulls is lead by a highly regarded management team that has invested crores of rupees into a world class Infrastructure that provides real-time service & 24/7 access to all information and products. The Indiabulls Professional Network offers real-time prices, detailed data and news, intelligent analytics, and electronic trading capabilities, right at your finger-tips. This powerful technology is complemented by our knowledgeable and customer focused Relationship Managers. Indiabulls offers a full range of financial services and products ranging from Equities, Derivatives, Demat services and Insurance to enhance wealth.

Chapter-3

Company Profile

COMPANY PROFILE:

Sharekhan is one of the top retail brokerage houses in India with a strong online trading platform. The company provides equity based products (research, equities, derivatives, depository, margin funding, etc.). It has one of the largest networks in the country with 1200+ share shops in 400 cities and Indias premier online trading portal www.sharekhan.com. With their research expertise, customer commitment and superior technology, they provide investors with end-to-end solutions in investments. They provide trade execution services through multiple channels - an Internet platform, telephone and retail outlets.

HISTORYSharekhan was established by Morakhia family in 1999-2000 and Morakhia family, continues to remain the largest shareholder. It is the retail broking arm of the Mumbai-based SSKI [SHRIPAL SHEWANTILAL KANTILAL ISWARNATH LIMITED] Group. SSKI which is established in 1930 is the parent company of Sharekhan ltd. With a legacy of more than 80 years in the stock markets, the SSKI group ventured into institutional broking and corporate finance over a decade ago. Presently SSKI is one of the leading players in institutional broking and corporate finance activities. Sharekhan offers its customers a wide range of equity related services including trade execution on BSE, NSE, and Derivatives. Depository services, online trading, Investment advice, Commodities, etc. Sharekhan Ltd. is a brokerage firm which is established on 8th February 2000 and now it is having all the rights of SSKI. The company was awarded the 2005 Most Preferred Stock Broking Brand by Awaaz Consumer Vote. It is first brokerage Company to go online. The Company's online trading and investment site - www.Sharekhan.com - was also launched on Feb 8, 2000. This site gives access to superior content and transaction facility to retail customers across the country. Known for its jargon-free, investor friendly language and high quality research, the content-rich and research oriented portal has stood out among its contemporaries because of its steadfast dedication to offering customers best-of-breed technology and superior market information.Sharekhan has one of the best states of art web portal providing fundamental and statistical information across equity, mutual funds and IPOs. One can surf across 5,500 companies for in-depth information, details about more than 1,500 mutual fund schemes and IPO data. One can also access other market related details such as board meetings, result announcements, FII transactions, buying/selling by mutual funds and much more. Sharekhan's management team is one of the strongest in the sector and has positioned Sharekhan to take advantage of the growing consumer demand for financial services products in India through investments in research, pan-Indian branch network and an outstanding technology platform. Further, Sharekhan's lineage and relationship with SSKI Group provide it a unique position to understand and leverage the growth of the financial services sector. SSKI Corporate Finance Private Limited (SSKI) is a leading India-based investment bank with strong research-driven focus. Their team members are widely respected for their commitment to transactions and their specialized knowledge in their areas of strength. The team has completed over US$5 billion worth of deals in the last 5 years - making it among the most significant players raising equity in the Indian market. SSKI, a veteran equities solutions company has over 8 decades of experience in the Indian stock markets. If we experience their language, presentation style, content or for that matter the online trading facility, we'll find a common thread; one that helps us make informed decisions and simplifies investing in stocks. "Sharekhan has always believed in collaborating with like-minded Corporate into forming strategic associations for mutual benefit relationships" says JaideepArora, Director - Sharekhan Limited. Sharekhan is also about focus. Sharekhan does not claim expertise in too many things. Sharekhan's expertise lies in stocks and that's what he talks about with authority and these beliefs are reflected in everything Sharekhan does for us! Sharekhan is a part of the SSKI group, an Indian financial services power house, with strong presence in Retail equities Institutional equities Investment banking.

VISION:

To be the best retail brokering Brand in the retail business of stock market. Corporate Clientele. Continuous up-gradation with changing technology. While maintaining human values,respond to progressive globalization and Achieving. To provide the best customer service and product innovation tuned to diverse Needs of individual.

MISSION:

To educate and empower the individual investor to make better investment decisions through quality advice and superior service.

OBJECTIVE;

To increase interest about online share trading To open De-mat account. To know various reasons for market fluctuations

To learn to manage time.

To gain practical knowledge of the market.

To have a practical experience of working in a reputed organization.

DIRECTORS:MR.TARUN SHAH CEO- SHARE KHAN

MR SHANKAR VAILAYA- DIRECTOR (OPERATION) OF THE COMPANYMR. JAIDEEP ARORA DIRECTOR (PRODUCT & TECHNOLOGY) OF THE COMPANY

OTHER DIRECTORS: Mr. Baldev L Boolani Mrs. Meena S Jain Mr. Bhupendra T Shah Mr. HasmukhSheth

ACHIEVEMENTS OF SHAREKHAN: A wired company along with Reliance, Hll, Infosys, etc. by Business Today, January 2004 edition. It wasawarded Top Domestic Brokerage House four times by Euro and Asia money. It was Winner of Best Financial Website award.Indias most preferred brokers within 5 years. CNBCAwaaz customers Award 2005.

MANAGEMENT HIERARCHY IN SHAREKHAN:

Sales Side Dealing Side

Trainees

Junior Dealer

Super Trainees

Dealer

Sales Executives

Relationship manager

Senior sales executives

Senior Relationship manager

Business development executive

Equity advisor

Assistant sales manager

Assistant Branch Manager

Deputy manager

Branch Manager

Territory manager

Cluster Head

Area sales manager/ Cluster manager

Directors

Regional sales manager

CEO

Directors

Vice President

CEO

Product Offering Of the Company

Sharekhan provides 4 in 1 account. 1. De-mat a/c 2. Saving account3. Dial and Trade [for offline trading/for query relating trading]

[1] Dematerialization account:-Dematerialization is the process of converting physical shares (share certificates) into an electronic form. Shares once converted into dematerialized form are held in a De-mat accountSharekhan is a depository participant. This means that we can keep the shares in dematerialized form in Sharekhan. But for this one has to purchases the Demat account in Sharekhan. . Sharekhan provides no opening charge. Sharekhan provide de-mat account free of charge for first year, Rs.400/ year from the next year (year continued from the day of opening).

FOR OPENING AN ACCOUNT:

2 passport size photograph Identity proof (PAN card is compulsory) Residence proof Cheque ( Min Rs.5,000 margin balance)

Proofs of Identity

Customer can submit a photo copy of any one of the following Voter ID Passport PAN Card Driving License Photo I card issued by Employer registered under MAPIN Copy of Ration card

Address Proof

Customer can submit a photo copy of any one of the following

Voter ID Card Driving License Passport Ration Card

1

[2]Saving Account:

In Sharekhan, a customer can have a saving account for trading online with net banking facility; Sharekhan have a tie ups with following Banks.

1. HDFC Bank 9.Indusind Bank2. CITI Bank 10.Bank of India3. OBC Bank 11.SBI4. YES Bank 5. UTI Bank 6. IDBI Bank 7. ICICI Bank 8. Union Bank

A customer can allocate and transfer fund from your respective bank account to your Sharekhan account for trading and transfer back to link bank account when and where needed.

[4] Dial-N-Trade:-Sharekhan provides complete trading facility like they are giving Toll free numbers the phone trading facility as an alternative of net trading where a customer can call n number of times.

Toll Free numbers: 1800-22-7500 1800-22-7050 Local number : 079-30307600 (chargeable)

Exposure: For Intraday = 10 times For Delivery = 04 times Sharekhan is also providing the Margin on DP balance.

Services of the company

Sharekhan ltd. Provide different Product as follows

Trade Tiger Derivatives Commodities online IPO online Portfolio Management Services Currency trading

TRADE TIGER: Trade tiger is a next-generation online trading product that brings the power of brokers terminal to customer pc. It is session to capitalize on intra-day price movement. Trade tiger is an internet based application available on a CD,which provides everything a trader needs on one screen.Key Features:-

A single platformfor multiple exchange BSE & NSE (Cash & F&O), MCX, NCDEX, Mutual Funds, IPOs

Multiple Market Watchavailable on Single Screen

Multiple Charts with Tick by Tick Intraday and End of Day Charting powered with various Studies

Graph Studiesinclude Average, Band- Bollinger, Know Sure Thing, MACD, RSI, etc.

Apply studiessuch as Vertical, Horizontal, Trend, Retracement & Free lines

User can save his own defined screenas well as graph template, that is, saving the layout for future use

Tools available to gauge marketsuch as Tick Query, Ticker, Market Summary, Action Watch, Option Premium Calculator, Span Calculator

Shortcut key for FAST accessto order placements & reports

Online fund transferactivated with 11 Banks

Advantages:- Live Streaming Quotes

Access all Trading Calls

Advanced Charting features

Create your own technical rules for trading

A Single Trading Screen for all segments

Trader Name

Indexes of Equity market onlineNSE:

The national stock exchange of the India was the promoted by leading financial institutions at the behest of the government of India, and was incorporated in November 1992 as a tax paying company. In April 1993, it was recognized as a stock exchange under the securities contracts( Regulation) Act, 1956. NSE commenced its operation in the wholesale Debt Market (WDM) segment in June 1994. The capital market (Equities) segment of the NSE commenced operation in November 1994.

BSE:

The Bombay stock exchange is the oldest stock exchange in Asia. It is located at Dalal Street, Mumbai, India.The Bombay stock exchange was established in 1985. There are around 3500 Indian companies listed with stock exchange, and has the significant stock volume. As of 29 may 2007, the market capitalization of the BSE is about Rs. 40.5 trillion. The BSE SENSEX (SENSitiveindEX), also called the BSE 30, is a widely used market index in India and Asia. As of 2005, it is among the five biggest stock exchanges in the world in terms of transactions volume.

LIVE TERMINALS of

Derivatives

DERIVATIES:Derivatives are financial contracts whose value/price is depends on the behavior of price of one or more basic underling assets. These contracts are legally binding agreement, made on the trading screen of stock exchange, buy or sell an asset in future. The assets can be share, index, interest rate, bond, rupee- dollar exchange rate, sugar, crude oil, soybean, cotton, coffee etc.EQUITY FUTURE AND OPTION:

Future:-

An agreement between two parties to buy or sell an asset at a certain time in the Future at a certain price.Stock futures on certain specified securities and internet rate futures are available for trading at NSE(NATIONAL STOCK EXCHANGE).All the futures contracts are settled in cash. Options:-An Options is a contract which gives the right, but not but or sell the underlying at a stated price, which a buyer of an option pays the premium and Options are of two types calls and put. Calls give the buyer the right but not the obligation to buy a given quantity of the underlying asset, at a given price on or before a given future date.Calls also known as bulls.Puts give the buyer the right, but not obligation to sell a given quantity of the underlying asset at a given price on orbefore a given date.Puts also known as bears.

Commodities Online

COMMODITIESONLINE:

Commodities are agreements to buy and sell virtually anything except, for some reason, onions. The primary commodities that are traded are oil, gold and agricultural products.Commodity derivatives comprise of raw materials and products that can be traded on special commodity exchanges across the country. Commodities expands customer investing horizon from investing in a metal company to trading in the metal itself. Trading in commodity derivative provides unique market opportunities for a wider section of participants like: investor, hedgers, arbitragers, traders, manufactures planters, exporters and importers. Sharekhan provides commodity facility.Sharekhan trades on two major commodity exchangesin India.1) MCX2) NCDEX

Indexes of commoditiesMCX:

MCX (MULTI COMMODITY EXCHANGE OF INDIA LTD) is a state-of-the-art electronic commodity futures exchange.MCX is an independent commodity exchange based in India. It was established in 2003 and is based in Mumbai. The turnover of the exchange for the period Apr-Dec 2008 was INR 32 Trillion.MCX offers futures trading in Agricultural Commodities, Bullion, Ferrous & Non-ferrous metals, Pulses, Oils & Oilseeds, Energy, Plantations, Spices and other soft commodities.MCX has also setup in joint venture the National Spot Exchange a purely agricultural commodity exchange and National Bulk Handling Corporation (NBHC) which provides bulk storage and handling of agricultural products.

NCDEX:

National Commodity & Derivatives Exchange Limited (NCDEX) is a professionally managed online multi commodity exchange promoted by ICICI Bank Limited (ICICI Bank), Life Insurance Corporation of India (LIC), National Bank for Agriculture and Rural Development (NABARD) and National Stock Exchange of India Limited (NSE). Punjab National Bank (PNB), CRISIL Limited (formerly the Credit Rating Information Services of India Limited), Indian Farmers Fertiliser Cooperative Limited (IFFCO) and Canara Bank by subscribing to the equity shares have joined the initial promoters as shareholders of the Exchange. NCDEX is the only commodity exchange in the country promoted by national level institutions. This unique parentage enables it to offer a bouquet of benefits, which are currently in short supply in the commodity markets. The institutional promoters of NCDEX are prominent players in their respective fields and bring with them institutional building experience, trust, nationwide reach, technology and risk management skills. NCDEX is a public limited company incorporated on April 23, 2003 under the Companies Act, 1956. It obtained its Certificate for Commencement of Business on May 9, 2003. It has commenced its operations on December 15, 2003. NCDEX is a nation-level, technology driven de-mutualized on-line commodity exchange with an independent Board of Directors and professionals not having any vested interest in commodity markets. It is committed to provide a world-class commodity exchange platform for market participants to trade in a wide spectrum of commodity derivatives driven by best global practices, professionalism and transparency.

Initial publicOffering

IPO:-

Initial Public Offering,the firstsaleofstockby acompanyto thepublic.Companies offeringanIPOare sometimes new, young companies, or sometimes companies which have been around for many years but are finally deciding to go public. IPOs are often riskyinvestments, but often have the potential for significant gains. IPOs are often used as a way for a young company togainnecessarymarket capital.

From an investor point of view, IPO gives a chance to buy shares of a company, directly from the company at the price of their choice (In book build IPO's). Many a times there is a big difference between the price at which companies decides for its shares and the price on which investor are willing to buy share and that gives a good listing gain for shares allocated to the investor in IPO.

From a company prospective, IPO help them to identify their real value which is decided by millions of investor once their shares are listed in stock exchanges. IPO's also provide funds for their future growth or for paying their previous borrowings. Sharekhan provides to their customer the Online IPO facility. In this facility, The customer has to feel only the bid price and the quantity for which he/she wants to buy the stock.

Steps for Applying IPO Online

Portfolio Management Service

PMS:-

PORTFOLIO MANAGEMENT SERVICES (PMS):-

Sharekhan unfolds for customer an enable of PMS to choose from that helps customer sit back, relax and see customer money grow without worrying about the ups and downs at the stock market. Talks to Sharekhan specialists and theyll help customer choose a PMS plan that suits customer risk taking appetite and expectation from the market.

There are two types of PMS in Sharekhan Limited

A) PRO PRIME B) PROTECH

ProPrime uses in-depth independent fundamental research through primary analysis in high-quality companies. The ProPrime line is designed for varying risk-return profiles and investment. Ideal for investors looking at steady and superior returns with low to medium risk appetite. This portfolio consists of a blend of quality blue chip and growth stocks ensuring a balanced portfolio with relatively medium risk profile. The portfolio will mostly have large capitalization stocks based on sectors & themes that have medium to long term growth potential.

Currency Trading

Currency trading means to trade in currency of different countries and price varies because of supply and demand. Currency trading is mostly done by large companies or by people who is import-export business. In price of currency there is always fluctuation. So it can be dangerous for people who have import-export business. So they make reverse position or it is also known as hedging. So by this way people minimize their risk with the help of currency trading. Currency trading is not much useful to individual investors. Sharekhan is providing offline currency trading to interested customers. Online currency trading is not given because individual investors still not prefer currency trading.

Depository Services

Depository Services:A Depository is like a bank wherein the deposits are securities. ( i.e. shares, debentures, bonds, government securities, units, etc.) in electronic form. Besides holding securities, a depository also provides service related to transaction in securities.Depository provides its services to investors through its agents called depository participants (DPs).Sharekhan is one of the depositories.

NSDL-DP ID- IN300513CDSL-DP ID- 12036000

It provides services as follow.

Account Opening De-mat/ Re-mat/ Repurchase/ Redemption Account Transfer Instructions Inter Depository Transfer Instructions Client Master Changes Freezing/ De-freezing/ Account closing

Customer supporter

Call Center:There is a call center at Bombay, where more than 200 employees are working efficiently. Their work is as powerful that they complete every call within two minutes. So customers are satisfied with them.

Relationship Manager:Sharekhan provides personal relationship manager to its customer. The work of relationship manager in Sharekhanltd is as follow: Punching in trades for clients. Communicating intra-day trading calls and investment ideas to customers. Conducting business development activities in branches. Monitoring day to day operations at branch. Maintaining regular relations with clients.Alerts:

ON YOUR MOBILE

IN YOUR MAIL

IN MYINBOX

Variety of Alerts for equities, Mutual Funds, IPOs and Traders Get customize Daily Updates Trade Execution Alerts will be set by default for trading customers Be the first to get Research updates Setting Alerts was never easier Get the advantage of new alerts being added in the future

Seminar:Sharekhan organizes seminars across the country from time to time in order to educate investors in various subjects related to the stock, derivatives and commodities markets. These exclusive Seminars are organized by Sharekhan for its Online Trading Customers for FREE.These Seminar will equip and customer to take anInvestment decision.It is also doing for first step customers who have never invested his share before.

SHAREKHAN SHOPS:

75All you have to do is walk into any of our 1200 share shops across 400 cities in India to get a host of trading and investment related services. Our friendly customer service staff will also help you with any account related queries you may have.

Value guide:-Sharekhans customers also enjoy the facility of value guide for the detail of stock ideas, investment insight, company detail etc.

Mobile n trade facility:-Sharekhan lunches new facility for their customer to mobile n trade facility but still it working process.

3.5 FUTURE PLANS:

2, 00,000 plus retail customers being serviced through centralized call Centers/ web solutions. Branches / Semi branches servicing affluent /aggressive traders throughHigh Skill financial advisor. 250 independent investment managers/ franchisee servicing 50,000 highlyValued clients. New initiatives Portfolio management Services and commodities trading. Media reports indicate that Future Group has shelved plans to sell stakes in some of its retail formats. The group had earlier planned to sell stakes to either strategic or financial investor in retail formats including electronic chain E-Zone, furniture business Hometown, logistics firm Future Supply Chain, convenience store format KB's Fair Price and office supplies retail Staples in an effort to reduce the company's high debt.Burden. The company has however managed to reduce its high debt by selling stakes in some of its businesses. It sold majority stake in sharekhan department store chain for Rs1,600 crores a year ago and also sold a major stake in Future Capital Holdings to Warburg Pincus for Rs. 560 crores in 2014 of Future Group.

Chapter-4Job Description

4.1 Job Description Statement

The following responsibilities were assigned:Marketing of the products.

To generate the leads by cold calling.Understand customers needs and advising them to create a portfolio as per their Investment profileSales promotional activities, by e-mails canopies,makingcold Calling, distributing pamphlets and etc.

4.2 DetailedJob Profile:

As a part of management training we were told to perform some on the job activities and research to gain maximum and enriching experience from this training.The job involved assisting and coordinating with our supervisors in maintaining the customer records as well as maintaining records of the customers who made frequent purchases from discount card given to them by BIG BAZAAR and as a part of summer training we were also supposed to research by questioning the customers about their satisfaction level pertaining to the Sales and Marketing Department. All was an enriching experience as for us as an management trainee.

Handling customer calls. Advising clients on trading and investments. Educating clients on the Stock Market. Continuous updating of Corporate Developments. Continuous up gradation of knowledge through reading and discussion.

Top of Form

Bottom of Form4.2 Area Assigned

Delhi, Gurgaon, Ghaziabad, Faridabad

4.3 Target Assigned

To sell 6 De-mat accounts per month

4.4 TARGET MARKET

Different property dealersCharted accountantsLawyersTravel agenciesTransport businessBusinessmenCorporate Employees etc

4.5WEEK-TO WEEK JOB EXPERIENCE

WEEK 1 (20th June-21st June):-This was our first week in the organization as a management trainee and was named the orientation week. In this week we were given an overview about the company and we were introduced to its rules and regulation and we were also told about the job performed and duties of different sections of the Sales and Marketing department.The experience of acquiring information about the various sections and the work done in these sections of such a large and reputed chain was a great experience.

WEEK 2 & 3 (24th June-28th June):-

These weeks also played important roles in our summer training period as during these weeks we were assigned the jobs to be done by us under the supervision of our supervisor in which we were given the task of (maintaining records of the customers and evaluating how satisfied they were). We were given the job to be done independently and were held accountable for all decision making .

WEEK 4(1st july-5thjuly):-

This week was even more enriching as we were told to conduct a research amongst 50 employees of the personnel department in context with our summer training report.This was done with the help of a sample questionnaire having variety of questions pertaining to different areas related to the satisfaction of customers related to the chains policy of meeting and fulfilling its obligations .This was a great experience as the knowledge gained by talking to different people with different mindsets, holding different positions and working in different areas. This helped us in collecting variety of information and gain immense knowledge during the period of summer training.

In the other weeks of summer training we were provided with the information and help to complete our summer training report along with the knowledge of how the work is conducted in the Sales Department with special reference to customer satisfaction and solving grievances.In the last week we were given the appraisal for the work done by us and were also given the certificate which mentioned the completion of our summer training period.

Chapter-5Finding About TheCompany AndStock Market

Major findings

Objective of the Research: The objective of the research is to know how many people are aware about the share market. To know about how many people are eager to know about stock market. To know the company awareness among the people.

Research Source:In this research we have used primary sources for data collection.

Sample Size:In this research 100 respondents are there included.

Research Instrument:In this research we have used telephonic and face to face conversation for getting the result.

Que.: Do you invest into stock market?Objective:To know how many people are doing investment in stock market.Finding : YES57%

NO43%

INTERPRETATION:From the above chart we can conclude that there are 57% people are doing investment in stock market and 43% people are not doing investment in stock market.

Que: If yes, where do you investing?

Objective:To know in which area people are interested to doing investment.

Findings:Equity 59%

Mutual Fund21%

Commodity7%

Other13%

INTERPRETATION:From the above chart we can see there are from 57% people, 59% in equity, 21% in mutual fund, 7% in commodity and 13% in other doing investment.

Que.:- If yes, from which brokerage house you do trading?

Objectives: - To know which company has taken priority place in

Customers mind.

Findings:-Indiabulls16%

Angel29%

Shah investors12%

Sharekhan ltd.36%

Others7%

INTERPRETATION:We can know from above chart that most of the people are doing trade from Sharekhan as 36% and 29% from angel, 16% from Indiabulls, 12% from shah investment, 7% from other private sub brokers.

Que.: Which way you prefer for trading?

Objectives: To know how many people are doing trade online and offline.

Findings:Online46%

Offline54%

INTERPRETATION:Here we can conclude that now people are aware with internet facilities. So 46% traders prefer online trading. And 54% people are prefer offline trading because of low availability of internet facility and busy in routine work.

Que.:-Have you ever heard about Sharekhan broking firm?

Objective:-to know how many people aware with Sharekhan ltd.

Finding:-

Yes39%

No61%

INTERPRETATION:From the above graph we can conclude that 39% people from 64% are aware with the Sharekhan ltd and 61% are not.

Que.:-Are you interested because we have scheme going on?

Objective:-To know how many people are eager to know Sharekhan scheme.

Finding:-Yes47%

No53%

INTERPRETATION:Here we knew that after listening the scheme of free opening de-mates account and life time free available online software, 47% people are interested to know about Sharekhanltds services.

Que.:- If yes, can we take an appointment?

Objective: - To know how many people are interested for live demonstration of Sharekhans online software

Finding:-Yes42%

No58%

INTERPRETATION:From the above chart we can know 42% people are ready for live demonstration of Sharekhans online software and 58% people are neglect for that.

Chapter-6Difficulties faced by the Trainee

Difficulties Faced By the Trainee

Shareholders& Trainees Find Difficult to Find a BuyerforSharekhanShareholders of Sharekhan Limited, led by Citi Venture Capital International and Samara Capital, are finding it difficult to seek a buyer for the company due to steep valuations. The shareholders are said to be asking for a valuation of around INR 18 billion which prospective buyers feel is high. The shareholders, in the past few months, have sent feelers to two other broking firms, including one owned by a private sector bank, about their intention to sell their stakes, two industry sources said. "The shareholders want a premium over and above their initial investments, which nobody is willing to pay in this kind of market," source familiar with the matter said.

Sharekhan Limited Reports Earnings Results for the First Quarter of Fiscal 2012Sharekhan Limited reported earnings results for the first quarter of fiscal 2012. For the first quarter, the company's automobile (auto) universe grew its revenues by 19.8% on a year-on-year basis. The overall operating profit grew by 13.9% year-on-year, at a lower rate than the revenue, hit by a 67-basis-point erosion in the operating profit margin. The profit after tax for the company auto universe managed to grow in lower double digits-lower than the year-on-year growth in both the operating profit and the revenue. High depreciation and interest charges affected the earnings growth

Trainees faced difficulties in the marketing of the products of the organization. Not good coordination with the sales team. Difficult to understand customers needs and advising them to create a portfolio as per their investment profile. Little bit tough in handling the calls. Harder to continuous up gradation of knowledge through reading and discussion. Some area assigned were not reachable as customer those who are interested. Target assigned to the trainees were not met because approached customers out of 100 respondents only 5-10 were interested.

Major Limitations

Due to bad market conditions people are becoming more and more pessimistic about investing in the share market. After the Reliance IPO, SENSEX fell tremendously from 21000 to 15000.

In this crash many people lost their money amounting from 2 Lakhs to 4-5 crore or even more. So when we approach them they tell us how much they used to trade in shares and how much money they have lost in the share market. They even tell us that we are doing our training (SIP) at very wrong time.

While telecalling sometimes the clients do not give positive response, may be because they are really busy or may be not interested in the demat accounts and mutual funds.

While cold calling when we met the owners of big shops. They said that if they had spare money they will invest it in their shops and not in the share market. They don`t want to take risk.

There are some negative rumors in the market about Sharekhan ltd. some people have very bad experience with Sharekhan in terms of services and charges. This may not be the fault of the company but of some of the marketing executives who don`t disclose all the details about charges and products and once the de-mat account has been opened they don`t pay any attention to their old clients and thus fail to give proper services to the clients.

Sharekhan takes no charges for opening De-mat accounts but there is an initial deposit of Rs.10, 000/-. It is just a margin money which has to be kept with Sharekhan till the account opens. As soon as the account opens this money can be kept as it is in the de-mat account or it can be completely used for buying shares or it can be partially used and the rest of the amount can be withdrawn. But clients fail to understand this. They think that these are the charges they start Suspecting it. So its very difficult to convince them to deposit that much amount and open a de-mat account.

LEARNING:

In Sharekhan we have learned how to maintain good relations with the customers by giving them the proper service and solving their queries regarding the share market.

We have also learned how to maintain good relation with the employees and the co-trainees.

We have learned the meaning of the words that are mostly used in the share market.

We have learned about various products of the Sharekhan Limited.

Learned about various products used in the share market especially De-mat accounts and Mutual Funds.

We have learned how to use online trading terminal.

We haveenhanced our communication and convincing skills and also how to interact with people in real market.

We have learned how to take appointments.

We have learned how to open and close the calls.

We have got the practical knowledge of the market.

The main and important thing is that we had a practical experience of working in a reputed company.

Chapter-7Conclusions &Suggestions

Conclusion AndSuggesstions:

Importance of information technology in the field of stock broking is immense.

Buying and selling of shares through the internet is so easy.

As soon as prices of share s goes up and comes down then the customer can sell or purchase the share instantly within seconds.

Products and services of the Sharekhan are good from others. Especially the software of Sharekhantrade tiger is unique from others.

There are 57% people are doing trading in stock market.

In it 59% people are doing trading in equity and others are in commodity, mutual fund.

Mostly the people have opening the account from Sharekhan ltd and angel broking ltd.

In Sharekhan the current scheme is that opening the de-mate account is free of charge and there is no other charge on it for a year. Also the unique software of trade tiger is allowed free of charge for life time.

After listening the current scheme47% people are ready to opening the account. Because of time limitation and also internet available problems, mostly people are doing off-line trading. But now in days numbers of customers are increasing for online trading.

ANNEXURE

BIBLIOGRAPHY

Lists of books:

Sharekhans brochures Investment and portfolio management and basic of share market Derivatives: valuation and risk management by David .A. Dubofsky & Thomas W Miller Financial engineering: complete guide to financial innovation by Vipul .K. Bansal

Websites:

http://www.sharekhan.com http://www.bseindia.com http://www.nseindia.com http://www.ncdex.com http://www.mcxindia.com http://www.mutualfunds.com http://www.derrivatives.com

Telephonic and called calling Questionnaire

Name__________________________________

Contact no:_____________________________

Do you invest into stock market?Yes No

If yes, where do you investing?Equity Mutual fund Commodity Other

From which brokerage house you do trading?Indiabulls Reliance OthersAngle Sharekhan

Which way you prefer for trading? Online Offline

What is your current brokerage rate?_________________________________________ Have you ever heard about Sharekhan broking firm?Yes No

Are you interested because we have scheme going on?Yes No If yes then appointment is generated for live demonstration forSharekhans online software?Yes No

DE-MATE FORM