Kalyani carpenter special steel Ltd(KCSSL)

Presented bySWATI SHRIVASTAVA (ITM/10/10)

I got the opportunity to do internship through college placement cell.

How do I got into the company?

Market Survey on consumption of steel in Engineering Application

Understand the whole process of production and the requirement of steel in the each phases of production

Objective of Internship Project

Introduction Expertise Location Board of Directors Customers Process Function of marketing department Objective Scope Research Design Research Tool Data Analysis Finding Recommendation Learning

Outline

Kalyani Carpenter Special Steel Ltd is a Kalyani group company ,a backward integration program by the group’s flagship company Bharat Forge Ltd. Joint venture was formed with Carpenter Technology Corps of U.S.A in 1999

The company is serving worldwide customer 318 professional and a workforce of 470 professional

KCSSL has contracted demand of 25.8 MVA and has production capacity of 200,000 metric tonne per year of liquid metal

Introduction

Carbon & Alloy steel for forging and engineering application

Bearing steel: Wire rod, Bars in,SAE52100,100Cr6

Electro Slag Remealted Steel for Nuclear and Defence application

Tool and Die Steel-H11, H13, A2, SXI 99, S7, O1

Valve Steel

Stainless steel

Expertise

Location

KCSSL nation wide network

Sales and Service office Chennai Bangalore Hyderabad Pune DelhiManufacturing center Pune Ranjangaon

Board of directorsMr. B. N. Kalyani, ChairmanMr. C. G. PatankarMr. M. U. Takale Dr. Sunil Widge (Carpenter Technology Corporation)Mr. Jaime Vasquez (Carpenter Technology Corporation)

Chief Executive Officer Mr. V. BalasubramanianSr. Vice President - Operations & Projects

Mr. Shivkumar Tatti

Sr. Vice President – Operation Mr. Kishor MahadikSr. Vice President - Marketing & Sales

Mr.Nitin bhat

Chief Technology Officer Dr. G. BalachandranVice President - Human Resources Mr. V.B. Joshi Vice President - Steel Melting Shop Mr. Mandhar DhereVice President – Materials Mr. Sanjay MogheVice President - Finance & Accounts

Mr. P. G. Sathye

Vice President – Maintenance Mr. S. ShelkeVice President - Costing , Systems & MIS

Mr. R. Murali

Management Representative Mr A. Y. Jadhav

MANAGEMENT TEAM

List of key customers: Bharat forge Tata motors Rane engineering valves Cummins EATON corporation Kirloskar oil engines ltd. Sundaram fastner ltd. SKF ltd. Sandvik Asia Sriram piston and rings Seimens Toyota motors

Customers

Mr. Nitin bhat (Sr. vice president,marketing and sales) Mr. Sanjay Naik (Asst. vice president marketing and sales )

My guide

Created the questionnaire Assessed the demand of steel in engineering application Understood the process of steel manufacturing Took appointment from purchase department and to analyze

the steel consumption in their organization

What I did

1. Requirement of the steel in the organization 2. What are the products 3. How long continuing with the steel 4. What is the substitute looking for 5. Who are your vendors 6. What are the route process 7. What are the total turnover 8. What are the products in which the steel is used for 9. Trends and the demand

Questionnaire

1. Focus on customer2. Monitor the competition3. Own the brand4. Find and direct outside vendors5. Create new ideas6. Communicate internally7. Understand the ROI8. Manage budget9. Set the strategy ,plan the attack and execute

The 9 core activities of the marketing Department

Quantitative Analysis method is used for the survey Questionnaire is used to identify the

Consumption of steel in various application

Various shapes of steel used

Customer Segment

Various Sizes of steel

Length of the steel

Data analysis

The maximum consumption of the kalyani steel in West

1. Forging application-45%2. Engineering application-25%3. Project-20%4. Oil and Gas-10% Steel used by the consumer

is highest in the forging application

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%45%

20%

25%

10%

APPLICATION

Findings

Sizes Maximum used by the customer in Bars

1. Bars 20-200mm -60% by kalyani customer and others

2. Bars >200mm -35% which is not under the product range of Kalyani

3. Others(plates)

20-200mm

>200mm Others0%

10%

20%

30%

40%

50%

60%60%

30%

10%

sizes

Finding (Contd..)

According to market Survey the company should Increase there product range Price should be competitive Delivery should be on time Batch production should be carried out

Recommendation

My internship at KCSSL allowed me to gain an insight into the corporate world.

The experience has helped me in clearing up many concepts related to marketing department and its effect on the working of a company.

Process of steel manufacturing

Taking appointment keep an open mind, be patient, confident and develop

problem solving skills.

Learning