kaed - tva 2015 best practices conference kate mcenroe 770.333.6343 [email protected]
TRANSCRIPT
©Kate McEnroe Consulting 20152
Remember this process
Create the search area
Fatal Flaws
Compare
Visit
$$$
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Small Populatio
nSize
Fatal Flaws
High $alarie$
Low EducationAttainmen
t
Competitors
LogisticsLimitation
s
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I Bet You Want to Talk About
Right to Work
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Where am I most vulnerable of
all?
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Using Data to
Overcome Data
Platitudes
Data
Information
Wisdom
Knowledge
Make up
Look up
Interpret
Create
Platitudes
Data
Information
Knowledge
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You
Your State Average
The National Average
Your Competition
0 1 2 3 4 5 6 7 8 9
Three MissedOpportunities
Comparison to State Averages
Indiscriminate Superlatives
Comparison to the Past
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Relevant Geography
Great Employer Lists
Local Salary Examples
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You probably want to talk about this too:
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Sometimes only a story will do
TO Survive you must tell stories Umberto Eco
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Aren’t aboutYou Winning
Are aboutThem Winning
STORIES
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Aren’t aboutThe Announcement
Are aboutWhat Happened
Next
STORIES
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Everyone Looks Happy on their Wedding Day!
?
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Leave a Legacy
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Or at least don’t leave a mess
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Here is where Best
Practices Are Born
From Stephen Covey
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THINK THIS
NOT THIS
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©Kate McEnroe Consulting 201520