Kabloom Case analysis

Mark , Kim , Agustina , Jackie & Nolan

“The Power of Fresh Flowers”

Encourage consumers to buy flowers as daily commodities and not just for special occasions

Starbucks of flowers European model Prioritize excellent customer service

ObstaclesMission Statement

Marketing

Franchising

Distribution Location Franchise

Steps to recovery

Mission Statement

Reformat Everyday Any day “Providing fresh, reasonably priced flowers

for any occasion”

Marketing Resort to print advertising

Eliminate TV ads Spent $1.5 million

Result 4% increase

Billboards Average of $2,500 per month

Mailers Public Transportation

Bus schedules approx. $7,000 for all routes

per month

Downsize

Franchises10 months

Four months to turn aroundSix months notice until closing

LocationsStands

Solutions/Implementation Eliminate decentralized system