kaaren hanson warmgun 2013
DESCRIPTION
Hacking Execs: What execs won't tell you but you should know.TRANSCRIPT
@kaarenhanson @IntuitInc
@kaarenhanson @IntuitInc
they don’t really get design
@kaarenhanson @IntuitInc
@kaarenhanson @IntuitInc
@kaarenhanson @IntuitInc
Get this s&%t out of my office
@kaarenhanson @IntuitInc
@kaarenhanson @IntuitInc
Eeyore just brought us another
f%#@gbook.
share an experiencethat delighted you
@kaarenhanson @IntuitInc
help them feel it
@kaarenhanson @IntuitInc
scavenger hunt
@kaarenhanson @IntuitInc
theydon’tknowwhatto do
@kaarenhanson @IntuitInc
@kaarenhanson @IntuitInc
design for delight
@kaarenhanson @IntuitInc
execs job:stayoutof the way
@kaarenhanson @IntuitInc
they lovemeasures
ratios
@kaarenhanson @IntuitInc
23%
30%
20%
predictions
Delight accounts for ~75% of the variancein Net Promoter Score
@kaarenhanson @IntuitInc
lessonslearned
@kaarenhanson @IntuitInc
createvisceral experiences
@kaarenhanson @IntuitInc
give execsa job
@kaarenhanson @IntuitInc
lean intonumbers
@kaarenhanson @IntuitInc
@kaarenhanson @IntuitInc