k squared communications services overview
DESCRIPTION
This provides potential clients a broad scope of the services offered by K Squared.TRANSCRIPT
K Squared Communications®, Inc.
K Squared Communications Services Overview
Presented byKate Koziol
K Squared Communications®, Inc.
Background Questions• How do you currently handle news
development and distribution?• What are your company goals?• How is Social Media incorporated into the
news distribution model?• How do you track and address news and
social media mentions?• Which global regions are important to
you?
K Squared Communications®, Inc.
What K Squared Delivers
• Deep understanding of travel and technology
• Able to create compelling messaging• Ability to uncover opportunity• Reach into diverse publications and match
story to outlet• Multi-channel distribution including both
news and social media channels
K Squared Communications®, Inc.
In Depth Interview and Bylined Articles
• Business Travel Executive
K Squared Communications®, Inc.
Access to Influential Bloggers
• Gillespie’s Guide to Travel+Procurement
K Squared Communications®, Inc.
Traditional online and offline press
• Hospitality Technology
K Squared Communications®, Inc.
Web-based Trade Press
K Squared Communications®, Inc.
Social Media Programs
K Squared Communications®, Inc.
Public Relations Tactics
• Create compelling storylines and value• Generate awareness to speed sales cycle• Support other marketing and awareness
campaigns• Pursue Speaking Opportunities• Tradeshow Support• Awards Pursuit
K Squared Communications®, Inc.
Social Media Tactics
• Create gameplan for success• Determine key outlets and division of
duties• Provide support services such as:
– Ghost writing for posts and blog articles– Bookmarking– Twitter feed– Activity monitoring and alerts
K Squared Communications®, Inc.
Questions?
K Squared Communications®, Inc.
Next Steps
• Determine Press Targets and Social Media Outlets
• Develop Strategy and Tactics • Determine IBS Information Sources• Develop Story Ideas Tied to Company
News and Industry Trends• Institute Tracking Tools • Begin!
K Squared Communications®, Inc.
For More Information
www.ksqrd.com
Kate Koziol