1. 1. Let your singing shine K-pop Audition Service Web based social media service for K-pop audition and vocal training
2. 2. Popularity of Korean wave () in China Many K-pop survival auditions All auditions and vocal training are served offline Business background
3. 3. Business background The situation in Korea is the same 2,080,000 people applied to Superstar K4 No online audition service provided
4. 4. Business Goal A development online social media service to provide music learning, K-pop audition and a vocal training Cooperation with K-pop entertainment and television broadcasting
5. 5. Present vs. Goal Present Subscribe to audition site Upload files No system logic works Files are delivered to offline audition process Goal Subscribe to audition site Compose, Produce, Record, Mix, Edit, Share, Collaborate Actions and Reactions Audition logic works Vocal training logic works Various contents and extra entertainments JYP Example
6. 6. Key Technology HTML5 based web service for real-time music producing, playback and collaboration www.interactivemusicstudio.com is an real-time music producing service that works through web browser. No additional software is necessary. lets users cooperate to produce music with true CD quality audio and to mix their vocals easy. Around 3 years and 14 man-power have been used to the project and all rights is reserved to Mediacast Laboratory. DEMO Spring of Hometown A good day Frozen (music video)
7. 7. Online B2C Community Engine www.myfriends.co.kr www.dearmyfriends.com is an online community service engine which has upgraded twice since developed 10 years ago. It has several leading technologies such as web based video producing and streaming which was 1 year earlier than Youtube as for commercial product. Interesting features of patented analytical approach for talent discovery and a fortune teller service based on Indian Vedic Astrology are included. Key Technology
8. 8. Service Architecture Online Band Sound Store Music Share Music Engine SHARE DISTRIBUTE PLAY PRODUCE Mobile Amateurs Consumer Musicians MIDI Producer Tutoring Market Social Media Karaoke Chain Online service for Karaoke All-in-one self training service Audition & Training Vocal audition & training
9. 9. Service Key Features Plain text to audio conversion through web browser Easy music arrangement by editing text simply Online sound store for track business Convenient tools for mobile such as vocal recording, voice beautifier and voice recognition to note Music UCC service like Youtube Easy collaboration like Wikipedia Track sales market like Appstore
10. 10. How Business Logic Works Vocal and composition auditions are held every week Users give responses and system logic evaluate them Better vocal on better accompaniment wins a race Winners are noticed to K-pop entertainment company Comments of crowd is transformed to knowledge for vocal training contents business through quantization, indexing and normalization
11. 11. Target Market Wannabe a star Online audition service, Online vocal training Social network service Killer application for new media such as music video Music tutoring Music class in school, Music Institute Offline karaoke chain New media service using existing equipment
12. 12. Profit Model Tutoring market Monthly service fee charge ($20-$30/month) Audition market Application fee charge ($3/apply) Vocal training market For free to use contents & knowledgebase Track store and Vocal beautifier Payment on sound track and application usage
13. 13. Profit Model melody base vocal instrument Tracks from Sound Store melody base instrumentvocal $ P P P face to face lesson listening composing recording 5minutes 45minutes self study All-in-one service assisted by IMS Person to person commerce Professional Sound Tracks Tutoring Market Vocal Beautifier
14. 14. How Profit Model Works Using Vocal Beautifier Buying tracks from store Hey come on! Select a music to produce. Find material from the Internet or ask your friend. Type into IMS and listen. Wow! Find more and add more. Change whatever you want. Mix your vocal by smartphone. Upload to SNS. Everybody is surprised. Are you a musician? One woman is interested in your song and she wants to arrange. One guy mixed his violin play. Purchase a professional music track to mix from a TRACK STORE. Your post is more popular. It is real. 00:00 15:00 25:00 40:00 50:00 TRACK STORE MIDI producersComposer and musician Track sales Profit share DEMO Before After DEMO Before After Component of Music Melody Harmony Rhythm Effect Vocal
15. 15. Business Readiness Key Solutions Interactive Music Studio is ready Mobile Interface needs to be developed Web Services and Seed Contents Development is in progress Staffs 6 persons available but dedicated to Korea market Marketing Strategy Ready for audition/vocal training market Prototype
16. 16. Business Prospect 0 100 200 300 400 1 2 3 4 5 6 7 8 9 10 11 12 Revenue Profit Expense BEP Paid service begins Open beta service begins Break even point Media marketing 1,000 USD For Korea market
17. 17. Company Profile Mediacast Laboratory A private company to research web based media service including video, audio and music www.mclab.kr We have a plan to convert to a corporation or establish new one once an investment is made Yi, Seung-taek () Owner Solutions Architect Seoul National University Master of Computer Engineering Computer Networks