KITCHENGURU, INC.Introduction to Business

Business Plan Presentation

A. Hirsch, J. Palumbo, F. Schmick, T. Scholl

VISION AND MISSION

Premier manufacturer of specialty cutlery Extensive R&D Reasonable, affordable price Consumer convenience Fair wages Appropriate benefits Charitable events Support community

COMPANY OVERVIEW

C - Corporation Elysburg, Pennsylvania Objectives:

Superiority Safe, friendly work environment Charity Fair, ethical, moral

TWO-IN-ONE KNIFE GRATER

Personal/professional/commerical

Ergonomic, safe, sterile stainless steel

Many uses!!

Quality good

Disclosure statement

MARKETING PLAN

5 Ps of marketing plano Producto Priceo Placeo Promotiono PEOPLE

MARKETING PLAN

Product – 2-1-knife grater

Price – depends on the demand

Demand = Price

Demand =

Price

MARKETING PLAN

Place- sold directly from warehouse to consumers

~ TV ad or internet

Promotions – advertisements & infomercialssales during the holidays

PEOPLE – target market anyone who cooks or prepares food

MARKETING PLAN

Needs to attract customers

Live demonstrations

Build relationship between customer and company

One is satisfied they will pass on the good business

Service team is polite

MARKETING PLAN

Competition

Over other knives

Over other graters

Other objects that perform 2 skills at one time

MANAGEMENT PLAN

Management of KitchenGuru is in charge of

Planning out business

Organizing each department

Leading company to be a success

Overseeing all aspects of business

MANAGEMENT PLAN

5 building blocks of controlling a business

Centralization of decision making

Division of labor

Departmentalization

Managerial hierarchy

Span of control

MANAGEMENT PLAN

~division of labor- splitting work

~ departmentalization- grouping jobs together so responsibilities can be matched

~ managerial hierarchy – top, middle, supervisory

MANAGEMENT PLAN

~span of control# of employees each manager directly looks over

~centralization of decision makinglevel from authority is designated to one area

HUMAN RESOURCE PLAN

In charge of HiringDevelopingMotivatingEvaluatingCompensating

*Employees are the key to a successful business*

HUMAN RESOURCE PLAN

73 employees

President- Tawnya Scholl

Vice President- Felicia Schmick

Secretary- Allison Hirsch

Treasurer- Jaclyn Palumbo

Next managers for marketing, finance and manufacturing

HUMAN RESOURCE PLAN

Under the top manager positions are the middle management and then supervisor managers

~marketing- human resource, sales and customer service managers

~financial- accounting manager

~manufacturing- production and inventory managers

Under the supervisor managers are the employees

HUMAN RESOURCE PLAN

Employee selection process

o Initial screening

o Interview

o Background check/physicals

o Decision to hire

HUMAN RESOURCE PLAN

Recruiting~job fairs ~internet~social networking

Training~manager – higher level skills &

training~middle manager- on the job training

and classes~employees- on the job training

HUMAN RESOURCE PLAN

MOTIVATING employees

Weekly paycheck w/ fair wages

Incentive pay

Bonus- profit-sharing, stock options

Paid holidays, health care, pension, vacations

HUMAN RESOURCE PLAN

MOTIVATING employees cont.

Unemployment and worker’s compensation

Job enlargement and enrichment

Can freely go on family emergencies

Employee empowerment

OPERATING PLAN Use mass production as our production

processProgram Evaluation and Review Technique (PERT)

Quality and Production must go hand in hand

The management's goal is to keep down the costs of ordering and holding inventories while at the same time maintaining enough

FINANCIAL PLAN We each invested $50,000 into the business

to get started.

Some of our expenses include advertising, rent, office supplies and insurance costs

Cash management is crucial for staying in business

OFFICE TECHNOLOGY PLAN

We will be using a database so we can easily store, organize, select, and retrieve data

Use word processing for writing letters and reports

Desktop publishing will be used for flyers, sales brochures, and catalogs

CODE OF ETHICS

Employees Safe work environment Competitive pay fun work environment Teamwork,

collaboration, and empowerment

No discrimination Variety of tasks and job

challenges Job training Provide meaningful

work

Customers Provide a high

quality product Product will live up

to expectations Make the product

easy to access It will meet safety

standards

CODE OF ETHICS CONT.

Investors

Return a profit Offer products

and services that enhance the lives of our customers

Be socially responsible

Society

Provide jobs with in the community

Provide a useful product

Pay taxesFriendly to the

environment

COMPETITIVE ADVANTAGE

Hire the right people

First to market with a unique product (niche)

Have an affordable price

Aggressive marketing

FUTURE VISION

Expand through exporting

Companion products and accessories

Create different sizes and colors

Identify new channels to sell our product through

Create new products

THE END!!!

For more information about KitchenGuru, Inc. please visit our website….www.kitchenguru.com