k & d wings you have questions… …we have wings. problem/unmet need school lunch is terrible....
TRANSCRIPT
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K & D Wings
You Have Questions…
…We Have Wings
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Problem/Unmet NeedSchool lunch is terrible. The food places in New Haven are
limited and lack convenience and diversity
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Solution/How Business Fills NeedWe will be bringing Caribbean
flavored Wings to downtown New Haven
We want to bring wings to the people, and through the use of a food truck
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Mission and Social ImpactK&D’s Caribbean wings will provide the best
wings in New Haven We are convenient and we bring the wings to the people.
Help the communityTraining and providing jobs to teens in the
community
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Description of Product/ServiceWe will be selling fresh wings that:
Aren’t sold anywhere elseConvenientInexpensive
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Business ModelDescription of Expenses
Variable Material Expenses
$
Wings 12
Flour 7
Sauce 2
Other Ingredients 11
Utilities 100
Operating Expenses $
Insurance $100
Telephone $140
Depreciation (incl. truck
maintenance)
$150
Economics of One UnitSelling Price .75$ Cost of var. materials exp. $.15 Cost of labor $0 Other variable costs $0Total COGS/ COSS $.15Contribution Margin $.60
Definition of One Unit
A Wing
Break Even Point (Year)
9,667 units are needed within the first year in order to break even. Through our projections we estimate we can break even around April-May of our first year
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Market Analysis
Description of Target Consumer
Demographics Geographics
Business PeopleTeenagers Adults People in a rush or hungryStudents
Downtown New HavenNew Haven Schools/ Career
Psychographics Buying Patterns
Like chickenWilling to try something newNot vegetarian Favor small business over brand names
Have some moneyWilling to spend money
Total Population
Target Market Population
129,779
Market Size
(based onsurvey)
Target Market Size
Market Statistics
Industry Name:
Food Truck Industry
Annual Industry Sales: $857 M
43,299
43,299
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Marketing and SalesSocial MediaWord of Mouth Chicken Suit Speakers Through TruckPOS on the truck
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CompetitionK&D Wings Buffalo Wild
Wings Wing Madness
Factor 1 Ethnic More Locations Not Many Locations
Factor 2 New Business Established Brand
Local
Factor 3 Fresh Wings Not Fresh Pricey
Your Competitive Advantages
1. Convenient 2. Mobile/ Reach more people3. Inexpensive
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QualificationsWe are ambitious teenagersFree timeYears of business classesExperienced selling in school
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Start-up FundsItem Why Needed Cost
Deep Fryer To Fry Wings $50Mini-Fridge To Keep Ingredients From
Spoiling $130
Containers To Hold Wings $10Chicken Suit To Draw Attention of Customers $300 Other Food Supplies To Help Make or Sell Wings $50Food Truck Place of Distribution $1
Total Startup Expenditures $541
Emergency Fund $245Reserve for Fixed Expenses $420
Total Startup Investment $1,206
ROI: Return on Investment$7,310
= 60%$1,205
ROS: Return on Sales$7,310
= 40%$18,000
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Sales Projections
Jan
FebM
ar AprM
ayJu
ne July
AugSe
pt Oct
Nov Dec
0500
100015002000250030003500
Units Sold
Units Sold
Total Units24,000
Gross Revenue$18,000
Net Profit$7,310
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Future PlansExpansion and Growth
Local EmployeesNew Locations
Higher End Trucks
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K&D Wings
You Have Questions…
…We Have Wings