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k – Radio pitch bible
A local K-pop radio station accesssable globally via its website, app and social media
Contents
Synopsis 2
Multimedia platforms 3
App and website designs 4
Funding 5
Long term goals 5
User experience 5
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SynopsisK-Radio is a radio station that plays K-pop (A music genre that consists of South Korean music) and has presenters who talk about; idol gossip, comebacks and industry news. I plan to make this radio station multi-platform by creating a website, app and a twitter account for the station.
What platforms will K – Radio be available on and how?
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App- Send in song requests- Suggest conversation topics- Clickable banner with the topic currently
talked about on the radio with comments section so listeners can give their opinions on the topic and possibly have those read out on the show
- Interviews notification so fans can send questions on this comment section/ chat room
- Links to the twitter
Twitter- Polls with fan votes (e.g.
‘strongest fan army’, ‘robbed or not robbed’
- Tweets about special shows/ events/ interviews (e.g. BTS hour, MAMAMOO hour)
Website- Live video feed of the presenters
(allows too show idols merchandise, albums and album content like photobooks when talking about content)
- Calendar with any special shows/ events/ interviews on it (e.g. BTS hour, MAMAMOO interview)
- Linked to the K-Radio twitter so tweets show up when you scroll down the website
- Contains contact information
The App
The website
4
Facebook/ Google sign in for personalised content)
Notification for any special events being put on or bookmarked shows
Calendar to remind you to listen to shows and interviews you bookmarked
Send in song requests and conversation topics
Clickable banner with the topic currently talked about on the radio with comments section so listeners can give their opinions on the topic and possibly have those read out on the show
Favourited interviews and shows for re-watch
Settings to change things like notifications, read privacy policy etc
Catch up on any show that has been aired in the archives
5
Funding- Advertising on air- Data collection (from Facebook/ Google sign in
for personalised content)
Long term goalUsing the app, website and twitter as tools the sky is the limit and over time, I aim for the radio station to go up in credibility, status and quality. Mainly through gaining viewers and turning this local radio station into a global household name via globally access media platforms.
User experience