jwt inside webinar - engaging future candidates
TRANSCRIPT
@JWTINSIDE | #INSIDEinsights
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Kelly Levine Marketing Director
Abhi Sinha Art Director
PRESENTING TODAY
Casey Aitken Sr. Copywriter
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TODAY WE’RE GOING TO TALK ABOUT:
THE POWER OF CULTURE CAREER SITES: A CULTURE ON DISPLAY SOCIAL SHARING AND YOUR BRAND THE SELF-SELECTING CANDIDATE CAREER SITES WE LOVE
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THE POWER OF CULTURE
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87% of high performance employees have joined a company specifically because of cultural fit
88% of Millennials and minorities agree that being part of the right company culture really matters
80% have left a company specifically because of its culture
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A great company culture can be a source of synergy, enabling you to achieve big things
91%
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So, who is responsible for culture?
Strong cultures are forged by C-Suite executives who prioritize and fund them.
Then managed by leadership teams, and shaped by each employee.
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A CULTURE ON DISPLAY
CAREER WEBSITES
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research products and services online – and so do job seekers.
81% OF CONSUMERS
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OF YOUR CULTURE
YOUR CAREER SITEIS THE LENS
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Candidates want to make a smart, informed decision.
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CAN YOU SEE YOURSELF THERE?
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If you are not shaping your Employment Brand WHAT ARE YOU TELLING
YOUR CANDIDATES?
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If you are not shaping your Employment Brand
“Nothing exciting is going on there”
WHAT ARE YOU TELLING YOUR CANDIDATES?
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If you are not shaping your Employment Brand
“Nothing exciting is going on there”
WHAT ARE YOU TELLING YOUR CANDIDATES?
“It looks like they have something to hide.”
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If you are not shaping your Employment Brand
“They are not tech savvy and out of touch.”
“Nothing exciting is going on there”
WHAT ARE YOU TELLING YOUR CANDIDATES?
“It looks like they have something to hide.”
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Tell your company’s story
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IT’S MORE THAN A SITE, IT’S
SOCIAL
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A HAPPY workforce is a PRODUCTIVE one
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SEO
MICROSITE
SEM
SOCIAL MEDIA
EDITORIAL COVERAGE
PUBLIC RELATIONS
IMPACTS ON
TRAFFIC DRIVER
INTEGRATION OF ONLINE CHANNELS
WEBSITE
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Think of your career site as a hub, not a megaphone.
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Your employees are your ambassadors.
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A BIGGER, BETTER
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4 PILLARS OF BUSINESS VALUE
INNOVATION
SALES
EFFICIENCY
RETENTION
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4 PILLARS OF BUSINESS VALUE
INNOVATION
SALES
EFFICIENCY
RETENTION
@JWTINSIDE | #INSIDEinsights
4 PILLARS OF BUSINESS VALUE
INNOVATION
SALES
EFFICIENCY
RETENTION
@JWTINSIDE | #INSIDEinsights
4 PILLARS OF BUSINESS VALUE
INNOVATION
SALES
EFFICIENCY
RETENTION
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CONSUMER FACING WEBSITE
CAREER WEBSITE
C U L T U R E
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CONSUMER FACING WEBSITE
CAREER WEBSITE
C U L T U R E
BRAND
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CAREER SITES WE LOVE …AND WHY?
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https://www.google.com/about/careers/
Brand Fidelity
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https://www.airbnb.com/jobs
Consumer Meets Employer
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https://www.spotify.com/us/jobs
Self-Selection
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THANK YOU
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For questions contact: Kelly [email protected]