justin thinks housework is for women

7/30/2019 Justin Thinks Housework is for Women

1/5

Print ad on Biscuit two on cognitive component and other

two for affective component.

Submitted To: submitted by:

Anand sir Rajendra Kumar Tripathi

Roll no: RR1903 B-35


2/5

Cognitive:

The cognitive shows the trust is a customers confidence or willingness to rely on a service providers

competence and reliability. It arises from an accumulated knowledge that allows one to make

predictions, with some level of confidence, regarding the likelihood that a focal partner will live up to

his/her obligations. Knowledge is accumulated from observation of partner behavior within the focal

relationship and from reported reputation in other relationships

The cognitive is related to the growth and preservative effect that one looks for in future aspect.

Justification:

This print ad showed housework is for women and in order to increase taste in the product the

advice of a women is shown in ad which make a thinking process in the minds of all housewives

about the product and quality judged as per on the advertisement by the women. It was also

mentioned the winner of the Coretta Scott king award which makes the consumer to judge the

quality of product and built a faith in the minds of consumer.

The future aspect after having the product is looked by the consumer so as a result in the product

the taste and the quality satisfaction makes consumer to purchase the product.


3/5

2. Cottage cookies:

Justification:

In the ad of cottage cookies it was shown the health consciousness of the consumers which

reflects that our product do not have any such sugar edibles that will affect the health of persons

suffering from sugar. Keeping in mind the taste and health, the consumer can think and then

judge that the products are good for his/her health. The product is also showing the sugar free

and ginger in it which makes the consumers to use their knowledge before going for purchase.

Affective:

Affective is the confidence one places on the basis of feelings generated by the level of care and

concern the person demonstrates in advertisement of product. It is characterized by feelings of

security and perceived strength of the relation-ship. Affective component says about consumers

emotions or feelings towards a particular product or brand. In another word we can say these

consumers are emotional buyer this knowledge and resulting perceptions commonly take the

form of beliefs that is the consumer believes that the attitude object possesses various attribute

and that specific behavior will lead to specific outcomes.


4/5

3. SHALIMAR KESAR ALMOND PISTACHIO BISCUITS

Justification:

As shown in the print ad the biscuit is compared with the symbol of royalty and richness which

create mind set in the mind of consumers to show superiority towards buying of particular

product. This feeling gives rise to affective component of consumer buying behavior. Seeing this

ad the consumer behaves to think of further growth and preservation after having the product.

So this ad shows the affective component of consumer buying behavior.


5/5

4. Glucose D biscuits:

In the ad Britannia Glucose D biscuits had employed Sholay's Gabbar Singh to create a belief in

mind of consumers towards product over Parle's Glucose biscuits. The cinema had a great effect

in the minds of consumers and this ad shows the kind of faith in the quality of product as the

movie had its affect in the public. So the brand loyalty in the mind is created which effects the

buying behavior consumers.

justin thinks housework is for women

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