JUSTIN BANNER CHIEF STRATEGY OFFICER PREMIUM COMMODITY BRAND POSITION DIRECT SALES INDUSTRY (1970s 90s) CUTTHROAT COMPETITION LOW CHANCE OF SURVIVAL 1995 UNCONTESTED MARKET SPACE MAKE THE COMPETITION IRRELEVANT Simplicity is the ultimate sophistication Leonardo da Vinci Single Products are the ultimate foolishness! Justin Banner SINGLE PRODUCT PREMIUM COMMODITY BROAD BRAND POSITION PRODUCT LINE 2009 DIRECT SALES INDUSTRY NARROW PREMIUM COMMODITY BROAD BRAND POSITION 2009 DIRECT SALES INDUSTRY SYNERGISTIC SYSTEMS NARROW PREMIUM COMMODITY BROAD BRAND POSITION 2010 DIRECT SALES INDUSTRY SYNERGISTIC SYSTEMS UNCONTESTED MARKET SPACE MAKES COMPETITION IRRELEVANT Strategic Partnerships CAPITALIZES on Nobel Prize science ADVANCES current scientific thought INTRODUCES new technologies OBSELETES existing offerings REDEFINES conventional health strategies ENTERS the biggest category in healthcare LIVE 10 YEARS YOUNGER CAPITALIZES on Nobel Prize science ADVANCES current scientific thought INTRODUCES new technologies OBSELETES existing offerings REDEFINES conventional health strategies ENTERS the biggest category in healthcare The discovery of Nitric Oxide is one of the most important in the history of cardiovascular medicine - President of the American Heart Association Nitric Oxide is the bodys way of protecting against cardiovascular disease - UCLA Department of Molecular and Medical Pharmacology Any risk factor for cardiovascular disease is associated with loss of Nitric Oxide - Mayo Clinic NITRIC OXIDE The Miracle Molecule