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Page 1: JUSTEgg Company Snapshot Media Sept 17 2020content.ju.st.s3.us-west-1.amazonaws.com/JUST_Egg_Snapshot_Me… · 7. Grupo Bimbo World's largest bakery company est. 1945 Mexico City,
Page 2: JUSTEgg Company Snapshot Media Sept 17 2020content.ju.st.s3.us-west-1.amazonaws.com/JUST_Egg_Snapshot_Me… · 7. Grupo Bimbo World's largest bakery company est. 1945 Mexico City,
Page 3: JUSTEgg Company Snapshot Media Sept 17 2020content.ju.st.s3.us-west-1.amazonaws.com/JUST_Egg_Snapshot_Me… · 7. Grupo Bimbo World's largest bakery company est. 1945 Mexico City,
Page 4: JUSTEgg Company Snapshot Media Sept 17 2020content.ju.st.s3.us-west-1.amazonaws.com/JUST_Egg_Snapshot_Me… · 7. Grupo Bimbo World's largest bakery company est. 1945 Mexico City,

It’s not every day you get to see something that blows your mind.José Andrés Award-winning chef and one of TIME’s 100 most influential people

Top 50 Disruptors World Changing Idea100 Greatest Innovations 10 Smartest Sustainable Products Best New Frozen Product

Page 5: JUSTEgg Company Snapshot Media Sept 17 2020content.ju.st.s3.us-west-1.amazonaws.com/JUST_Egg_Snapshot_Me… · 7. Grupo Bimbo World's largest bakery company est. 1945 Mexico City,

A JUST food system

(1) JUST Egg share of plant-based egg: 99%, 4 weeks ending 6/14/20, IRI Multi Outlet, Category defined as JUST, Follow Your Heart

Mission A food system that nourishes human and planet health.

Meal Breakfast.

How Eggs from plants — through a highly scaleable business model.

99.2% JUST Egg owns 99.2% of the fastest growing category in the plant-based protein space.1

Bottom line The most effective way to build a healthier food system is by changing the most consumed animal protein, the egg.

Page 6: JUSTEgg Company Snapshot Media Sept 17 2020content.ju.st.s3.us-west-1.amazonaws.com/JUST_Egg_Snapshot_Me… · 7. Grupo Bimbo World's largest bakery company est. 1945 Mexico City,

Made from plants The primary ingredient is the mung bean, a legume that’s been in the food system for over 4,000 years and is consumed all over the world.

Human health Cholesterol-free, antibiotic-free, protein-packed and always non-GMO

Planet health 80%+ less land, water and carbon emissions than conventional eggs

Sensory Similar flavor, texture and color to chicken eggs

Category growth Plant-based eggs are the fastest-growing plant-based category – by far.

Introducing JUST Egg

Data published in July 2020 by FAIRR.

Page 7: JUSTEgg Company Snapshot Media Sept 17 2020content.ju.st.s3.us-west-1.amazonaws.com/JUST_Egg_Snapshot_Me… · 7. Grupo Bimbo World's largest bakery company est. 1945 Mexico City,

(1) FAO database(2) OnePoll, 2019

The egg is a daily protein source Eggs consumed per capita per year below1

Growing, global consumption From Asia to North America, over 1.4T eggs are consumed yearly1

Most eaten breakfast item 65% of Americans eat eggs for breakfast every day2

Most versatile food ingredient Used in tens of thousands of products in the below categories

Mexico 368Japan 337U.S. 284China 255Canada 253Germany 235

Asia 780.3BEurope 188.2BN. America 168.5B

C/S America 108.2BAfrica 52.8BOceania 5.8B

1.4 trillion chicken eggsThe chicken egg is the most consumed animal protein

Eggs 65%

Coffee 58%

Cereal 56%

Sandwich 46%

Bacon 42%

Egg aisle $122B

Foodservice $48.8B

Frozen breakfast $8.9B

Ingredients $73.2B

$238B

Massive global market The egg is the fastest- growing of all animal proteins

laid per year

Page 8: JUSTEgg Company Snapshot Media Sept 17 2020content.ju.st.s3.us-west-1.amazonaws.com/JUST_Egg_Snapshot_Me… · 7. Grupo Bimbo World's largest bakery company est. 1945 Mexico City,

JUST EggFormulationSeparationDiscovery

Layers of IP Protection

Discovery/machine learning Separation Formulation(Multiple patents and trade secrets) (Multiple patents and trade secrets) (Multiple patents and trade secrets)

20+ proprietary steps from bean to protein. Our manufacturing technologies result in highly functional, efficient protein.

391,000 plant species

JUST Egg proprietary technology platform

Developing the optimal egg for human and planet health

R&D Platform Discovery/Machine Learning, Separation, Formulation

150 (52 in R&D) team members

14 scientific disciplines

5 Michelin-starred chefs

Page 9: JUSTEgg Company Snapshot Media Sept 17 2020content.ju.st.s3.us-west-1.amazonaws.com/JUST_Egg_Snapshot_Me… · 7. Grupo Bimbo World's largest bakery company est. 1945 Mexico City,

14 manufacturing facilities 1.2 billion pounds of eggs a year

Major fast food chains, independent restaurants, foodservice distributors

Norwalk, IA 150,000 sq ft facility

Warehousing, order to cash, customer marketing, trade marketing, merchandising

JUST Egg Product Partner revenue

JUST Egg Formula Eat Just revenue

Continuous R&D, sourcing, engagement in national/international account sales, partner enablement, brand marketing

Separation and formulationDiscovery and machine learning

JUST Egg Formula sales to partner

The business model is highly scaleable Case study: Partnering with the world’s largest egg processor

Page 10: JUSTEgg Company Snapshot Media Sept 17 2020content.ju.st.s3.us-west-1.amazonaws.com/JUST_Egg_Snapshot_Me… · 7. Grupo Bimbo World's largest bakery company est. 1945 Mexico City,

1. Eat JustHeadquarters

est. 2012 San Francisco, CA

2. Formula WestEat Just owned and operated

est. 2019 Appleton, MN

3. Formula EastPartner owned and operated (Emsland)

est. 1928 Emlichheim, Germany

4. Formula SouthPartner owned and operated (TBD)

est. 2020/21 Asia

5. Michael Foods / Post HoldingsU.S.’s largest processor of eggs and potatoes

est. 1908Minnetonka, MN

6. SPCSouth Korea’s leading food company

est. 1945 Seoul, South Korea

7. Grupo BimboWorld's largest bakery company

est. 1945 Mexico City, Mexico

8. BetagroOne of Southeast Asia’s largest food companies

est. 1967 Bangkok, Thailand

9. Delivery HeroThe world’s leading local delivery platform

est. 2011 Berlin, Germany

10. EurovoEurope’s largest egg processor

est. 1965 Bologna, Italy

11. PHWGermany’s largest poultry producer

est. 1932 Bremen, Germany

12. Alianza TeamOne of Latin America’s largest edible oil and fat producers

est. 1999 Bogota, Colombia

13. Major Chinese CPG PartnerOne of the largest food companies in the country

est. TBD China

Our global infrastructure 5 Michael Foods

(See case study)12

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Partner / Investor Criteria Commitment to long-term innovation  High-quality, efficient manufacturing Significant retail, foodservice and industrial channel presence 

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Notable recent milestones

June 40M eggs sold Five-year agreement with Michael Foods (a division of Post Holdings), the world’s largest processor of eggs CNBC Disruptor 50 12,000 retail points of distribution

July Fastest growing plant-based protein in conventional grocery #1 selling frozen breakfast item at Whole Foods Market (First time ever a plant-based protein has reached #1 in a major category) #1 frozen breakfast in the natural channel #9 selling egg SKU in the U.S.

August 50M eggs sold First protein production at JUST European facility 635K household penetration

September JUST Egg Folded launching in Kroger, America’s largest grocery store and Albertsons Safeway to 1,950 points of distribution JUST Egg expanding at Walmart to 1,900 points of distribution and launching at Food Lion in over 900 points of distribution

October 60M eggs sold Launch of the JUST Egg’s Future Food Studio in China Michael Foods handling all JUST Egg Case orders for foodservice 701K household penetration

December / January

JUST Egg new, improved launch Walmart and Whole Foods Market Canada launch JUST Egg One of China’s top three fast food chain “upgrades” all egg sandwiches to JUST Egg 19,000 retail points of distribution

JUST Egg 2019: first full year of sales

JUST Egg Folded 2020: first year of sales

(1) Cost per egg refers to farm-level costs defined as: pullet, feed, farm and infrastructure costs for conventional chicken eggs;JEF costs for JUST Egg are equivalent to farm-level costs

Page 12: JUSTEgg Company Snapshot Media Sept 17 2020content.ju.st.s3.us-west-1.amazonaws.com/JUST_Egg_Snapshot_Me… · 7. Grupo Bimbo World's largest bakery company est. 1945 Mexico City,

19,143Retail points of distribution (on shelf and authorized)

500Foodservice/QSR points of distribution (today)

JUST Egg is seeing explosive growth across the U.S. 60M+ eggs sold

Page 13: JUSTEgg Company Snapshot Media Sept 17 2020content.ju.st.s3.us-west-1.amazonaws.com/JUST_Egg_Snapshot_Me… · 7. Grupo Bimbo World's largest bakery company est. 1945 Mexico City,

JUST Egg is the #1 growing egg brand and #2 in loyalty

All branded items Proj $ % Chg YAJUST Egg 367.1Sunnyside Farms 338.3Kreher’s 263Ctl Br 250.4Great Eggs 141.5Rose Acre Farms 123.2Martin'S 112.9The Farmer'S Hen 85.1Crystal Spring 80.9Penny Smart 78.6Nature’s Touch 70.5Sunups 45Fit & Active 43.4Sunny Meadow 42Clover Valley 40.5First Street 37.9Mitlitsky 35.8The Happy Egg Co. 35.1Sun Valley 35Hickman’s 33Food Club 31.7Weis 30.8Hillandale Farms 30.7365 29.7Petaluma Farms 28.8Midwest Egg Farmers 27.5Sunshine Farms 24.6Dutch Farms 24.3Sauder’s 24Publix 23.9Vital Farms 23.8

All branded itemsDollar Loyalty (Share of $ Requirements)

Kirkland 48

JUST Egg 47.5Hill Country Fare 47.1Great Value 37.7Market Basket 37.6Wellsley Farms 33.7Petaluma Farms 33.5Kroger 33Stater Bros. Markets 31.5Wegmans 31.3Nature'S Touch 31.1Hy-Vee 30.7Eggland’s Best 30.2Weis 29.6Cub 29.5Hannaford 29.2Meijer 28.9Ctl Br 28.8Sunny Meadow 27.7Sun Valley 27.5Member’s Mark 27.3Martin’s 27.3Vital Farms 27.2Lucerne 27.1Giant Eagle 26.8Price Chopper 26.6Publix 26.4Oakdell Egg Farms 26.1Jewel 26.1Sunups 25.8Best Choice 25.1

#1 fastest growing egg brand in grocery (+367% $ vs prior year)

#1 loyalty within branded eggs #2 overall

Source: Nielsen Consumer Panel, Egg Category, L52 ending 10/3/20; Loyalty is Share of $ Requirements; all egg brands over 5MM sales, excludes private label

Page 14: JUSTEgg Company Snapshot Media Sept 17 2020content.ju.st.s3.us-west-1.amazonaws.com/JUST_Egg_Snapshot_Me… · 7. Grupo Bimbo World's largest bakery company est. 1945 Mexico City,

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JUST Egg surpassing top-selling categories at a leading national retailer 4

JUST Egg retail performance

(1) Nielsen(2) On shelf and authorized(3) Projected EOY2020

(4) Retailer portal; units per store per week;excludes private label and ACV<10; competitiveSKUs sourced via Nielsen, based on four weeksending 12/28/2019 due to data availability

2019 First full year of sales

854K Household Penetration1

12,369 Points of Distribution2

56M Eggs

1M Cases3

Nielsen, total units sold, last 4 weeks ending 12/26/20, excludes private label

JUST Egg at a glance JUST Egg outsells Beyond Meat after 11 months in a leading national retailer

IRI, Monthly units per store per week average following product introduction

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Month 1 Month 3 Month 5 Month 7 Month 9 Month 11

JUST Egg (u/s/w) Beyond Burger (u/s/w)

69 u/s/w surpassing 80% of all eggs

Vtl Frm Lrg Brwn Egg 12 Ct 393,251Vtl Frm Lrg Brwn Egg 12 Ct 324,145Orgn Vly Lrg Brwn Egg 12 Ct 247,932Pt & Gry Lrg Brwn Egg 12 Ct 174,426JUST Egg 12oz 134,838Vtl Frm Asrtd Mdm Wht 18 Ct 110,409Orgn Vly Lrg Brwn Egg 6 Ct 92,917Orgn Vly Extr Lrg Brwn 12 Ct 84,258Pt & Gry Lrg Brwn Egg 18 Ct 81,454Vtl Frm Lrg Brwn Egg 18 Ct 68,617Vtl Frm Lrg Brwn Egg 12 Ct 67,021Orgn Vly Lrg Wht Egg 12 Ct 43,659Nls Mdm Brwn Egg 18 Ct 29,906Pt & Gry Jmb Brwn Egg 12 Ct 28,707Gvng Ntr Lrg Brwn Egg 12 Ct 21,137Lts Egg Rnc Lrg Brwn 18 Ct 19,403Orgn Vly Mdm Brwn 18 Ct 17,062Gvng Ntr Jmb Brwn 12 Ct 14,636Nls Fr Rng Btr Stck Sea 8 Oz 14,522Gvng Ntr Jmb Brwn 12 Ct 14,005

40 u/s/w surpassing almond milk

Cntr Hen Lrg Brwn Egg Usd 6 Ct 13,628Bl Sky Lrg Brwn Egg 12 Ct 13,604Jdys Fml Frm Extr Lrg 12 Ct 13,480Pt & Gry Extr Lrg Brwn Egg 12 Ct 13,336Vtl Frm Jmb Brwn Egg 12 Ct 12,594Jdys Fml Frm Extr Lrg Brwn 6 Ct 11,756Gvng Ntr Extr Lrg Brwn 12 Ct 11,714Jdys Fml Frm Lrg Brwn 12 Ct 11,402Clvr Snm Lrg Brwn Egg 12 Ct 11,388Hlst Acr Uncl Mxd Brwn 12 Ct 11,189Frmr Hen Hs Jmb Brwn 12 Ct 10,129Clvr Snm Lrg Brwn Egg 12 Ct 9,885Alxn Kds Lrg Brwn Egg 12 Ct 8,971Frmr Hen Hs Lrg Brwn Egg 12 Ct 8,908Phls Asrtd Lrg Wht Egg 12 Ct 8,677Svn Sns Lrg Brwn Egg 12 Ct 8,668Rck Isl Lrg Brwn Egg 12 Ct 8,321Nls Lrg Brwn Egg 12 Ct 8,096Jrmh Cnn Wrl Bst Egs Lrg 12 Ct 7,945Uncl Eds Wld Hen Frm Lrg 12 Ct 7,928

Cntr Hen Extr Lrg Brwn Egg 6 Ct 7,716Jdys Fml Frm Lrg Brwn 12 Ct 7,487Lry Sch Org Frm Lrg Brwn 12 Ct 7,300Jdys Fml Frm Extr Lrg Brwn 6 Ct 7,224Uncl Eds Wld Hen Frm Lrg 6 Ct 6,359Clvr Snm Lrg Brwn Egg 12 Ct 6,241Bl Sky Lrg Brwn Egg 12 Ct 6,215Nst Frs Lrg Brwn Egg 18 Ct 5,920Lts Egg Rnc Lrg Brwn 12 Ct 5,842Rck Isl Extr Lrg Brwn Egg 12 Ct 5,732Shnn Vly Lrg Brwn Egg 12 Ct 5,538Snrs Frs Lrg Wht Egg 18 Ct 5,486Wht Egg 16 Oz 5,400Chn Vly Rnc Lrg Brwn Egg 6 Ct 5,139Olvr Org Egs Lrg Wht Egg 12 Ct 4,983Crls Lrg Hrlm Brwn Egg 6 Ct 4,962Chn Vly Rnc Veg A Fed 18 Ct 4,962Fr Rng Lrg Brwn Egg Mldd 12 Ct 4,826Hmn Hrv Lrg Brwn Egg 6 Ct 4,437Lts Egg Rnc Mdm Brwn 12 Ct 4,293

Total units

Ranked 5th out of 155 egg skus at a leading national retailer 163% Unit Growth YoY

98 u/s/w

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JUST Egg Folded retail performance First time ever a plant-based protein has reached #1 in a major category

90 days after launch, it has become the #1 frozen breakfast item at top 5 supermarket3

(3) Buyer at top 5 supermarket

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343937353232323234

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403734323025252423191917

1313141310864

(1) IRI – Dec ‘20(2) On shelf and authorized(3) Projected EOY2020

#1 in frozen breakfast at top 5 supermarket JUST Egg Folded velocity has grown 467% since launch

Units per store selling per month

Just Egg Folded 8oz 20.56

Jimmy Dean Brkfst Bowl Egg Sausage 8 Oz 19.96

Jimmy Dean Bacon Egg Pot Bowl 8 Oz 18.20

Reds Eggwich Turkey Sausage Cheese 3.5 Oz 16.72

Jimmy Dean Sausg Egg Chs Croisant 18 Oz 15.82

Jimmy Dean Turkey Sausage Egg 20.4 Oz 15.17

Reds Eggwich Chicken Apple Ssg Cheese 3.5oz 14.44

Jimmy Dean Sausg Egg Chs Biscuit 18 Oz 12.88

Amys Breakfast Tofu Scramble Ogc 9 Oz 12.00

Galant Bennys Egg Pott Grn Chile Chs Wrp 8 Oz 11.88

#1 frozen breakfast entree in natural channel

Units per store selling per week

JUST Egg Folded 42.95

Bynd Mt Byn Ssg Spcy Mtls Pt Box 7.4 Oz 36.41

Aplg Org Mpl Chck Lnk Box Kp Frzn 7 Oz 30.49

Aplg Ntr Svry Trky Pt Box Kp Frzn 7 Oz 26.48

Aplg Ntr Svry Trky Lnk Box Kp Frzn 7 Oz 23.16

Vns Pwr Grn Frzn Rnd Wfl Box 9 Oz 22.11

Evl Egg Grn Chl Brt Brkf Wrp 6 Oz 20.59

Aplg Ntr Hrb Chck Lnk Box Kp Frzn 7 Oz 18.74

Vns Blbr Asrtd Kp Frzn Rnd Wfl Box 9 Oz 18.18

Brch Bnd Kp Frzn Rnd Wfl Box 6.56 Oz 17.46

Nielsen, Last 4 Wks Ending 12/26/20; % growth vs 4 wks ending 4/18/20 SPINS; last 12 weeks ending 9/6/20, Frozen Breakfast Entrees; all items with ACV>10; u/s/m based on units and stores selling calculation

JUST Egg Folded at a glance

2020 First year of sales

2 Countries

4,488 Points of Distribution1

4.9M Eggs2

191K Cases3

Retailer portal

Page 16: JUSTEgg Company Snapshot Media Sept 17 2020content.ju.st.s3.us-west-1.amazonaws.com/JUST_Egg_Snapshot_Me… · 7. Grupo Bimbo World's largest bakery company est. 1945 Mexico City,

Nielsen, AOC-Multi Outlet, $/store/week, Frozen Breakfast Meals/Combos, all products selling > 1k stores, L4 wks ending 10/3

JUST Egg Folded is #1 in grocery JUST Egg’s sales per store ranks the highest in all of Frozen Breakfast Meals/Combos just 5 months after launching

SKU

#1 JUST Egg Folded 8oz#2 Jimmy Dean Brk Bwl Ssg Chdr Chs 7oz#3 Brw Pub Ltz Mtz Chdr Mzrl Ssg Wrap 26oz#4 Jimmy Dean Brk Bwl Egg Bcn Chr Chs 7oz#5 Jimmy Dean Brk Bwl Ssg Ptt Chr Chs 7oz#6 Jimmy Dean Egg Ham Chdr Chs 8oz#7 Jimmy Dean Egg Snd Stk Chdr Chs Brkf Bwl 7oz#8 Jimmy Dean Ssg Ham Bcn Chd Mzr Hsh Brwn Wrap 15oz#9 Jimmy Dean Dlg Scrm Egg Wht Turkey Ssg 7oz#10 Jimmy Dean Brk Bwl LDD DCD Ptt Egg 7oz#11 Red Brn Scr Ssg Scrm Chdr Mzrl 11.72oz#12 Jimmy Dean Skl Ssg Sklt Frz 20oz#13 Red Brn Scr Bcn Scrm Chdr Mzrl 11.72oz#14 Jimmy Dean Ssg Chdr Mzrl Hsh Brwn 15oz#15 Jimmy Dean Scrm Egg Prk Ssg 9oz#16 Jimmy Dean Dlg Egg Ptt Chdr Trky Ssg 7oz#17 Atkn Day Brk Frmh Scrm Egg 7oz#18 Amys Tofu Scrm Hsh 9oz#19 Smart Ones Smr Bgn Scrm Egg White 6.49#20 Bob Evan Brn Bwl Cntr Grvy Ssg Ptt Egg 11oz#21 Smart Ones Smr Bgn Chdr Mntr Jack 6.49oz#22 Dr Praeger Cg Fr Scrm Egg Vg Chd Brk Bowl 7oz#23 Jimmy Dean Brk Bowl Egg Ptt Chrz Ssg Chdr Onn 7oz#24 Jimmy Dean Prk Ssg Scrm Egg Frnc 9oz#25 Jimmy Dean Scrm Egg Prk Ssg Bcn Ptt MT 9oz#26 Gardein Mtls Ssg Ptt Eggls Scrm Kl 8.5oz#27 Life Cuisine Csn Dcd Trky Bcn Chr 4.5oz#28 Atkins Bcn Chdr Chs Egg 7oz#29 Gardein Mtls Ssg Ptt Egls Scrm 8.5oz#30 Jimmy Dean Dlg Scr Egg Dcd Ptt 7oz#31 Devour Dbl Ttr Tot Ptt Egg Prk Ssg Bcn Sc 9oz#32 Gardein Ptt Mtls Ssg Egg Mshr Brk Bowl 8.5oz#33 Bob Evans Brn Bowl Ssg Ptt Egg Blnd 11oz#34 Gardein Mtls Sthw Ssg Bn Egls Crn Mzrl 8.5oz#35 Good Food Md Smp Egg Wht 10oz#36 Life Cuisine Csn Tmt Mzrl Flfy 4.5oz#37 Devour Stk n Egg Ptt Onn Bf Grvy Bcn 9oz#38 Amys Tofu Spinach Rstd Ptt Mtls Ssg Brk Bwl 8oz#39 Pioneer Wmn Flfy Egg Bt Chdr Fr Ppr Vg Onn 9.5oz#40 Gardein Mtls Ssg Ptt Egls Scrm Egg Ppr 8.5oz

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JUST created the plant-based egg category

Plant-based burger Plant-based egg

Sensational (Nestlé) JUST EggLightlife

Impossible Foods

Beyond Meat

Dr. Praeger’s

Gardein

MorningStar FarmsWhole Foods Market, Columbus, OH

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JUST Egg is growing faster than the top-selling plant-based products in conventional grocery

Sales Velocity Acceleration (YoY in Dollars/TDP)

Jan–Feb ‘20 Mar ‘20 Apr–Jun ‘20

100%+

60 – 100%

30 – 60%

10 – 30%

under 10%

Sales Velocity Average Growth

Plant-based egg (JUST Egg) 42% 94% 150%

Plant-based meat 12% 50% 36%

Plant-based milk 10% 38% 26%

Nielsen: plant-based milk and meat; IRI: JUST Egg; dollars/TDP January-June 2020 versus prior year; JUST Egg share of plant-based egg: 99%, four weeks ending 6/14/20, IRI multi-outlet, category defined as JUST, Follow Your Heart

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Milk Ice Cream Butter Cheese Meat Yogurt Creamer Eggs

-10%

6%

-1%3%1%3%2%0.1%

192%

34%32%18%18%

8%6%5%

Plant-basedAnimal-based

Egg is the fastest growing plant-based category — by far Animal-based and plant-based dollar sales growth in 2019

Data published July 2020 by FAIRR SPINSscan natural and specialty gourmet (proprietary), SPINSscan conventional multi-outlet (powered by IRI), 52 weeks ending 12/29/2019, Good Food Institute 2020 Milk in the U.S. (total retail market): $15.4B; plant-based milk in U.S. (total retail market): $2B; milk global: $139B; plant-based milk global: $18.2B Google owns 65% search market, Coca Cola owns 43% of soft drink market, Tesla owns 54% of electric vehicle market

JUST Egg owns 99.2% of the category

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JUST Egg consumers represent a broad, growing mix of flexitarians

Younger 65% of households between 25-54

Higher Income 66% of households make over $70,000/year

Educated 79% have some college education

Diverse 23% African American 27% Hispanic

With and without kids JUST Egg over-indexes among many “behavior stages”, including households without kids (“young transitionals”, “established couples”, and “independent singles) and with young families (“start up families” and “small scale families”).

Nielson, Latest 52 - W/E 10/03/20

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90%Plant-based proteins Tofu, tempeh, plant-based meats

76%Chicken eggs Conventional, cage-free, pasture-raised

94%Other animal proteins Beef, chicken, pork, turkey

The vast majority of JUST Egg consumers also purchase animal protein Percentage of JUST Egg consumers purchasing in last 52 weeks

Nielsen, total U.S. market basket report; total outlets, 52 weeks ending 5/16/20

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Collapsed boxes “strongly agree and somewhat agree” and “strongly disagree and somewhat disagree”

Making a healthier food choice 51%

Desire to eat fewer animal products 42%

Wanting to live a more sustainable lifestyle 39%

Convenience 29%

Health is the driver of purchase intent

What are the reasons you’ve purchased a plant-based product?

Consumers believe an egg from a plant is healthier

Agree 52%

Neither agree nor disagree 38%

Disagree 10%

Plant-based eggs are healthier than their animal-based counterparts.

COVID-19 is accelerating plant-based preferences  Agree 57%

Neither agree nor disagree 21%

Disagree 22%

I am eating fewer animal products since the COVID-19 pandemic began.

1 – 8 32%

9 – 16 24%

17 – 24 9%

Majority of consumers think society will be 100% plant-based in the next 15 years

In how many years do you think society will be eating fully plant-based?

OnePoll, U.S. Gen Pop, 2,000 respondents July 6, 2020 – July 10, 2020

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(1) Average nutritional of JUST Egg Liquid and JUST Egg Folded combined; egg, whole, cooked, hard-boiled;chicken, ground, raw; pork, fresh, ground, raw; beef (ground sirloin 90% lean, broiled patty)(2) Water Footprint (3) FAO (4) Deep Dyve

JUST Egg was developed for human and planet health

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0

0.2

0.4

0.6

0.8

1

1.2

1.4

1.6

1.8

2

1.85

0.72

0.58

0.29

Land (m2/1.5oz)4

0.04

Planet

JUST Egg uses 98% less water than eggs

JUST Egg has 93% smaller carbon footprint than eggs

JUST Egg uses 86% less land than eggs

0

20

40

60

80

100

120

140

160

180

200

3631

43

186

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

3.9

2.7

1.51.6

Cholesterol (per 50g)1 Saturated Fat (per 50g)1

0

0.5

Protein (per 50g)1

0

2

4

6

8

10

12

14

13.1

8.48.7

5.8

5.9

Human

JUST Egg has 0% cholesterol compared to eggs

JUST Egg has 69% less saturated fat than eggs

JUST Egg has about the same protein as eggs

Accelerate R&D

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Thousands of consumers are raving about JUST Egg Build brand

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Manhattan, NY

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