DreamWorks Animation

Just SHREK

It!By Kirsten Khire, MSU NMDL Fall 2010

Goals

"The horizon is the limit"

- CEO Jeffrey Katzenberg of the studio's new partnership with Royal Caribbean (Nov. 20)

3DTV& …

Challenge

Pixar Gross Toy Story 3

GrossShrek 2

But it’s not so ogre…

4 + Shreks

= Succes

sImage is issue

Just SHREK It!

The SHREK Guide to Social Media

Get more Social

How-to Videos

“I live in a swamp! I put up signs! I'm a terrifying ogre! What do I have to do to get a little privacy?” - Shrek

Really Reach Out

Engage & Monitor

“Onions have layers. Ogres have layers. Onions have layers.

You get it? We both have layers.”- Shrek

K ick It Up“You didn't slay the dragon?”

- Princess Fiona

“It's on my to-do list, now come on!”

- Shrek

Timeline & Budget

$450,000over 2 yearsLet’s break it

down

Metrics

Better image+ more sales

CreditsGross totals from Toy Story 3 and Shrek 2:

List of highest-grossing animated films 1980-2010

http://en.wikipedia.org/wiki/List_of_highest-grossing_animated_films

Images courtesy of Flickr Creative Commons:

Happy Batatinha (slide 1)

Kevin H. (slide 2)

Bunchofpants (slide 4)

Air Force One (slide 5)

)Butterfly(_Finite_le_ferie:-( (slide 8)

Shrek quotes courtesy of IMDB