just a minute: delivering quick tutorials at the point of need
TRANSCRIPT
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Just a Minute:
Delivering quick tutorials
at the point of need
Tammi Owens
Emerging Services Librarian
Winona State University
Library Technology Conference
Macalester College
March 20, 2013
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“Two minutes…is an eternity on the web.”
Jakob Nielsen, 2011
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Devicesproliferate.
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Information
exhaustion
is high.
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Cut through the NOISE.
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pop
stickflow
Make it …
snap
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pop
Make it …
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Pop
through
information
streams.
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Skeered?Not me … really … well sort of, yes.
Pop through anxiety.
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Make it …
snap
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Make it (a) snap.
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Offer help.
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At the point of need.
(Because who’s going to see this part, anyway?)
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Students live
in the LMS.
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From the library
Students live
in the CMS.
Live there
with them.
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From the library
Students live
in the CMS.
Change
content
often.
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Engage first.
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Engage first.
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Engage first.
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Make sure it works.
Everywhere.
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stick
Make it …
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Tutorials
can stick
like memes.
But virality
takes effort.
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And sometimes, fearlessness.
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Marketing creates ultimate stickiness.
This drives behavior.
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Work together to present a common message.
But don’t let it cramp your own style.
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flow
Make it …
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Let it flow.
Stay
agile
.
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“If you use the
library website
to get answers
about library
resources or
the research
process,
which section
of the site are
you likely to
look at first?”
46% =
“How do I”
9% =
“Online
tutorials”
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“Which type of online library help
would you be most likely to use?”
Text (written directions)
Prefer face-to-face
Videos
Real-time chat
Wouldn’t use
Other
33%
25%
15%
11%
10%
6%
1% (Oops.)
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