Explore the ways in which Lord Sugar, Karren Brady and thecandidates use spoken language in a boardroom sequencefrom Junior Apprentice.

You should comment on:• how Lord Sugar and Karren Brady speak to the candidates• how the candidates speak to Lord Sugar and Karren Brady• how the candidates speak to each other• how the candidates speak about themselves

Key// indicates where speech begins overlapping-- indicates stuttering or hesitation• shows when there is no pause between one speaker and the next

LORD SUGAR

ADAM

LORD SUGAR

ADAM

LORD SUGAR

ARJUN

LORD SUGAR

RHYS

LORD SUGAR

ARJUN

JORDAN

RHYS

Right gentlemen - bit of a disaster, right? (Timnods.) No excuse for losing the amount ofmoney that you lost. What went wrong?

I feel the location wasn't- the best place // tobe. 5

//Sothe location // was one of the things.

// yep

Anything else?

I think there was poor delegation on the part of 10the Project Manager.

Poor delegation.

We wasted too much time as well.

Wasted time. Okay. So let's start with location,shall we? Who's responsible for that, do you 15think?

I think for the location, Rhys initially put the ideaforward for that - for that market.

I think Rhys pushed it - a-- little bit too much.

I don't feel I pushed it too much. I actually said 20out- in the open I don't have a great knowledgeof the area, but on paper, that looked like theplace to go.

JORDAN You were the person who pushed that //through. 25

RHYS

JORDAN

LORD SUGAR

RHYS

LORD SUGAR

JORDAN

LORD SUGAR

ADAM

LORD SUGAR

ADAM

LORD SUGAR

ADAM

LORD SUGAR

// yeahbut we all agreed, we all took the responsibilityon to take Whitecross. If you didn't feel happywith that, as Project Manager, you should'vesaid, 'No, let's go to...' And even // earlier ontaking over and saying Covent Garden.

//1 was justtrying to listen to what everybody else wassaying.

You're defending your location even though itwas // the wrong one.

// yeah - it was the wrong one no doubt,but there was an opportunity there to sell morecheese.

Hmm.

I still don't believe that there were enoughpeople there.

Must be a reason why all the other traders arethere.

There was a lot of people there werebusinessmen on their breaks - they come, theyget their food for lunch and they go. A lot ofpeople probably weren't even interested incheese. Some were - and I // understand

// Might've beeninterested in his packs over there.

I understand that, yeah.

Yeah. Might've been interested when you takethe additional items like crackers // and all thatstuff and make them up into something -

should take a lot more.//1 said we

30

35

40

45

50

55

- make it worthy of a lunchtime snack orsomething like that. You know, you as a manthat does the markets knows better than anyone 60else, there is a window of time - and from whatI've heard, you were all running around likeheadless chickens. (Rhys nods.)

TIM

LORD SUGAR

TIM

LORD SUGAR

TIM

LORD SUGAR

TIM

LORD SUGAR

TIM

LORD SUGAR

TIM

LORD SUGAR

TIM

LORD SUGAR

TIM

LORD SUGAR

We were confused and didn't know what to do -because we were chopping and changing our 65jobs and just seeing, y'know, whatever needs tobe done, we were doing that.

So what are you saying then? Are you sayingthat the team leader Jordan wasn't delegatingresponsibility to you properly? 70

Yeah. Basically. If we'd have been given set jobsto be get on with -

- but you were given a set job - the creditcrunch lunch. It gave you your own remit. // Geton with it. 75

// Wellthat's- I was doing the packed lunches, butthen- y'know, there were customers waiting soI thought it's more important to // get thosecustomers - 80

II didn't you sellthem straight away, as soon as you made them?

Yeah. They were going like hotcakes.

Why didn't you make any more then?

I wanted to make more. 85

Who stopped you?

The customers being there - there weren'tenough people in the store -

- Oh not the wind now then?

Oh - oh - and, yeah // of course. 90

II and the wind also. Yeah.Yeah.

Wind is my least favourite weather type and itwas just blowing everything anywhere. It madeit really difficult -

-1 think the wind's a pathetic excuse to behonest with you. You're a man that spends hislife on farms yeah?

95

TIM

LORD SUGAR

KARREN BRADY

LORD SUGAR

TIM

RHYS

TIM

RHYS

TIM

LORD SUGAR

TIM

LORD SUGAR

Oh yeah, I'm // not saying - to you it soundslike a really pathetic excuse and I'm used to the 100wind.

// Yeah yeah - and you're talkingabout wind and conditions, come on. Pathetic.Not only - no, pathetic excuse really.

From where I was, you had some fantastic ideas 105Tim - but you didn't have the energy or thedesire to see them through.

It breaks down that actually, the whole of theday that you spent in the market place - youactually took about 30-odd quid. And the other 110250 quid was when you dumped the cheese -(pointing at Tim) you dumped the cheese - at aprice which my people tell me afterwards wasworth 450 quid. The fellow you dumped it on -he thought he'd won the lottery and gone to 115heaven. Whose decision was it to sell for 250quid?

Well me and Rhys in the car on the way over,erm, discussed how much we thought it'd beworth - 120

-1 don't feel that I put a figure out there. Ididn't feel there was enough of a discussion inthe car to make a decision - we only decidedwhen we got there we were even going toattempt to sell it in bulk. 125

No, no, no, no - we decided // before we evenleft the market that we were going to dump itin-

// Well that's whathappened. 130

- y'know, try and // get rid of it.

// Dump it? Dump it? I get theunderlying feeling, Tim, that there was kind oflike a sell-at-any-cost really.

Oh, it was. 135

Why?

TIM

KARREN BRADY

ADAM

LORD SUGAR

ADAM

LORD SUGAR

ADAM

We should've sold most of that cheese at themarket place. To have all that cheese to get ridof - that wasn't an ideal situation.

But you never interjected at any point that I saw 140- in fact, I didn't see any of you saying toJordan, 'I think we should try something else -we need a different strategy.'

When myself, Arjun and Jordan were selling outto the public, I- think we done a very very good 145job to- generate more, er, revenue.

The simple facts are that of 289 pounds - 250was sold to the restaurant. So that left 39pounds for a whole day's work. Is that what youdo on Sunday? 150

Definitely not, // sir. Lord.

// No, definitely not, no. So, whatdo you mean you were doing a great job whenyou were out there selling to the individualpublic? 155

We sold the majority of what we had to sell, andI think that-- how // we sold-

LORD SUGAR

ARJUN

KARREN BRADY

ARJUN

KARREN BRADY

ARJUN

LORD SUGAR

ADAM

for nothing.// You could've given it away

Most of the cheese was on at least 120 percent 160profit margin.

Arjun, what did you sell the final usherette trayof cheese for?

That was a pound. (LordSugar laughs.)

The whole lot? 165

Yep.

They say that cheese gives you nightmares - it'scertainly working here, isn't it? So Adam, whoshould get fired?

Erm, I feel for- delegation reasons, I think it- 170should be Jordan and, possibly for making thelast deal, it could be Tim.

LORD SUGAR

JORDAN

LORD SUGAR

JORDAN

LORD SUGAR

ADAM

LORD SUGAR

ADAM

What do you think, Jordan?

Well, I think Rhys and Tim were the peopleresponsible primarily. I certainly think the 175majority of errors // besides my own -

// Who are you bringing backinto this boardroom?

Rhys and Tim.

Okay. Listen, er, Adam, this was a selling task. 180

Yep.

You sell in the markets.

I do. I feel there's so much more to see fromme, y'know-

LORD SUGAR Yeah. Yeah. Alright, well you're off the hook now 185

ADAM

LORD SUGAR

ADAM

LORD SUGAR

- And I won't let you down in the future.

Hmm.

I won't - that's a promise from me to you.

Okay. You two (he points atArjun and Adam) 190back off to the house (they leave). You three goand wait out there and we'll call you back in.And one of you will be fired.