june fp43 dessert/core beverage reconfiguration: implementation guide 4/8/10 1
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June FP43 Dessert/Core Beverage Reconfiguration: Implementation Guide
4/8/101
FP43 Core Dessert & Beverage Menu Board ReconfigurationWhat Is Changing?
You are being asked to update your Beverage and Dessert menu and hardware carriers in order to create more local promotional flexibility within sustaining category menus. This change provides increase promotional space in drive-thru to support the growing Dessert category during the 100 Days of Summer and beyond with McCafe Shakes.
The National Recommendation is to switch menu placement of the Core Beverage Menu and Dessert Menu. The core Beverage Menu will now live in Column 1, under Happy Meal, and the Dessert Menu will live in bottom pocket of Column 2. These changes need to be implemented with the materials coming in the national June P.O.P. kit, in-store June 7th for June 15th display.
If your market/restaurant is not getting the correct P.O.P., check and correct your restaurant profile with IMS at www.mcdpop.com
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FP43 Dessert and Core Beverage Reconfiguration
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Local
Burger Line
Promo
Nat’l Trade UpBkfst Platters
FROM: FP43 May Layout TO: FP43 June Layout
For restaurants that have an alternative FP43 layout (3 or 4 column without flip or built-in C.O.D. Display), a junior Dessert Menu Carrier will be packed based on store profile, see appendix for layouts
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1. Install Translites into NEW Carriers2. Install on Menu Board
(Detailed Instruction Sheets will be posted with June McSource and packed in P.O.P. Kit)
Local
Burger Line
Promo
Nat’l Trade UpBkfst Platters
Insert in to Existing Pocket
Col 2 Clip On Vertical Carrier
This menu translites with built in carrier/riser replaces the
previous separate clear-riser that lifted Desserts above Salads
Col 2 Small McCafe Promo Translite
Right Dessert Product/Promo Insert
(Carrier holds up to 4 product inserts)
Left Core Dessert Menu Translite
Right Beverage Product/Promotion
Insert
Left Core Beverage
Menu Translite
NEW Desserts Core Menu + Promotional Products
New Column 2 Dessert Carrier gives more space to the Dessert Menu and provides more flexibility to support individual 4th Flavor Desserts. Core Menu and Product Inserts will be sent to your restaurant based
on the IMS profile (Additional inserts may be order through the 4th Flavor Dessert program)
Core Menu + Visual Example Core Menu + 4th Flavor Visual Example
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All Markets without 4th flavor orders into IMS will receive Full “Snack Size McFlurry” Translite in June
All markets with 4th flavor orders into IMS will receive the ordered inserts for June 4th flavor support
NEW Desserts Core Menu + Promotional Products(non Reese’s)
Based on the market list submitted as No Reese’s after the Shrek program, the following represents the core Snack Size McFlurry inserts without the Reese’s flavor
Core Menu + Visual Example Core Menu + 4th Flavor Visual Example
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All Markets without 4th flavor orders into IMS will receive Full “Snack Size McFlurry” Translite in June
All markets with 4th flavor orders into IMS will receive the ordered inserts for June 4th flavor support
Dessert Snipe Sheet
Dessert snipe sheet with local options included in the June P.O.P. Kit, in-store June 7th
NEW Core Beverage Menu - Fountain
•New Column 1 modular carrier provides promotional space in the Beverage Menu•Core menu and product visuals will be sent to your store based on your IMS profile•A snipe sheet with additional beverage logos (including Dr Pepper) will be provided
•All Markets that have Dr. Pepper that have not ordered the new materials, since late last year will also be provided the new version of the MB2K menu strips with the updated flavor chip logos
Core Menu + Product Insert ExampleLeft Core Fountain Menu Example
Right Core Fountain Product Insert Example
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NEW Core Beverage Menu - Bottled Markets
Bottled Beverage Core Menu + Core Product Insert ExampleLeft Core Fountain/Bottled Beverage Menu Example
Right Bottled Beverage Core Product Insert Example
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•New Column 1 modular carrier provides promotional space in the Beverage Menu•Core menu and product visuals will be sent to your store based on your IMS profile
•A snipe sheet with additional beverage logos will be providedNote: All Bottled Beverage markets have Dr. Pepper as core Fountain
Beverage Snipe Sheet
Beverage snipe sheet with local options included in the June P.O.P. in-store June 7th
June FP43 Reconfiguration Packing List
Element List: (based on IMS store profile)
Drive Thru Beverage Category:• Left Core Beverage Menu w/built in carrier-riser• Right Core Product Insert • Beverage Logo and Pricing Snipe Sheet
Drive Thru Dessert Category:• Col 2 1/4th Promotional Translite: McCafe Frappe• Col 2 Clip On Vertical Carrier Hardware (1)• Left Core Dessert Menu• Right Core Product Insert (s)• Dessert Logo, Sizes and Pricing Snipe Sheet
Estimated time to snipe and install 45 minutes
Detailed Installation Instruction Sheet
Program Timing:
• Kit arrives to stores: 6/7• Co-packed with June Burger Line (or Big
Mac World Cup) & Breakfast Platter Trade-Up Translites
• Install Materials: 6/14 (end of day)• Display Starts: 6/15
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Appendix
FP43 Menu Board Layouts (Flip, Non Flip and Built In CODs)
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Your Menu Board in May (remove translites) Your Menu Board in June
A junior Dessert Menu carrier will be sent to stores with a limited Drive Thru Menu Board (3 or 4 without flip or COD)
Local
Local
Burger Line
Promo
Nat’l Trade UpBkfst Platters
2010 4th Flavor Dessert Online Order Formwww.mcdpop.com
• The 2010 National Merchandising Plan will continue to support all local markets with 4th Flavor Dessert P.O.P. The plan and funding will provide the systemwide restaurants with FP43 Dessert Inserts and MB2K HPOP Inserts needed to support each markets’ 4th Flavor Dessert calendars
• Importantly, we created a NEW online ordering process that eliminates the quarterly/monthly manual paper order form process. We have taken these advanced steps to deliver a streamlined approach that provides 4th Flavor Dessert inserts automatically in the right monthly national P.O.P. Kit.
2010 4th Flavor Dessert Online Order Formwww.mcdpop.com
• Input your markets annual 4th Flavor Dessert plan and the start date for each product
• Throughout the year, come back to this site, view what information has been entered, edit if necessary.
• Your markets submission will be utilized to generate IMS orders for the needed 4th Flavor Dessert materials to be packed in the appropriately timed monthly P.O.P. Kits that they can count on receiving.
Instructions
2010 4th Flavor Dessert Online Order Form
Step 1: Identify which dessert P.O.P. inserts your local co-op needs
Step 2: Please enter the Co-op # and/or Store #
Step 3: Please click the “check box” of the desired dessert menu item
Step 4: Select Dessert Promotion Start Date from Calendar
Step 5: Select In-Store Date (Dates of Nat’l POP Kits)
Step 6: To create a Custom Order, please contact [email protected]
Select Product In-Store Date
Select Product Start Date
Enter Co-op Number
Select Appropriate Nat’l P.O.P. Co-Pack