June 7-9, 2009

Dubai International Convention

& Exhibition Centre,

United Arab Emirates

www.beautyworldme.com

The Largest International Trade Fair for Beauty Products,Cosmetics and Perfumery in the Middle East

Beautyworld Middle East is the largest and most successful international beauty trade fair in the region.

Beautyworld Middle East is part of a series of highly successful industry showcases from the Messe Frankfurt family which run worldwide, including Beautyworld Frankfurt, Beautyworld India, Beautyworld Japan, Beautyworld Japan West, Cosmesur Beautyworld Buenos Aires,Wellness and Spas Middle East and Hair & Beauty.

Currently in its 14th year, Beautyworld Middle East, held in Dubai, UAE offers an ideal business platform for participants to have direct access to key decision makers from the Middle East, African and Indian Subcontinent regions.

The 2008 show was extremely successful, recording 693 exhibitors and more than 15000 visitors. Beautyworld Middle East is growing at the rate of 15% annually and is evidently a leading event in the beauty industry.

“The volume for business made by Brazilian cosmetic companies at Beautyworld Middle East amounted to USD 680

thousand and is expected to grow by another USD 8 million over the next 12 months. Brazilian companies consider

Beautyworld Middle East to be the most important trade show of the year, bearing in mind the Middle East market

potential and opportunities for Brazilian products in the region.”

Joao Carlos Basilio, President of ABIHPEC, Brazil

About the Exhibition

Show Profile

Date : June 7 -9, 2009

Venue : Dubai International Convention& Exhibition Centre

Organiser : Epoc Messe Frankfurt GmbH

Join us for Beautyworld Middle East 2009!

MIDDLE EAST

DUBAI

Middle East market information

Dubai is a strong trade hub presenting re-export opportunities to the Gulf states, Iran, India, Pakistan, East Africa and the Commonwealth of Independent States. The Arabian Gulf States possess over 45% of global oil wealth, making this one of the wealthiest and fastest developing regions in the World.

Facts & figures on the Middle East Beauty Industry:

• The region has one of the world’s fastest growing populations, rising at 6% annually and with 60% of the population under the age of 25, this an ideal market for beauty products

• There is a huge expansion in retail space, with growth of almost 50% per annum. 30% of this retail space is dedicated to beauty products

• In the cosmetics and personal care sector there is an estimated 12% annual growth, with a sales value of AED 7.7 billion (USD 2.1 billion)

• The average purchase for fragrances and cosmetics is estimated at AED 1,229 per head (USD 334 per head) and is among the highest per capita in the world

Total sqm : 24,481 sq m

Exhibitors : 850

Visitors : 18,000

Exhibition timings : 10:00am- 7:00pm

Special highlights : Seminars, Beautyworld Cup, Walk of Beauty,Nail and Make-Up Competition

Annual growth : 15%

Why exhibit at Beautyworld Middle East?

1. Introduce your products to potential buyers and partners in one of the most lucrative beauty markets in the world

2. Raise awareness and brand recognition for your products and services

3. Launch and demonstrate new products and services

4. Shorten your sales cycle by meeting the right people

6. Strengthen your position as a leader in the beauty industry

7. Increase your knowledge of the beauty industry by collecting market research on existing products and new developments

8. Monitor the activity of competitors and the industry in general

9. Develop and strengthen relationships with existing customers

10. Avail of Messe Frankfurt’s strong marketing campaign which attracts key buyers from across the Middle East and surrounding regions to the show

Exhibit at Beautyworld Middle East

“We had an amazing exhibition this year. The 2008 edition was huge. Beautyworld Middle East has become one of the

major and international cosmetics fairs in the world.”

Philippe Guerin, Managing Partner, Identiscents

January 31 - February 3, 2009,

Frankfurt, Germany

Beautyworld Portfolio:

October 3

Mumbai, I

Visitor Profile

• Owners, buyers and technicians from hair salons,nail salons and sun tanning salons

• Retailers

• Trading companies

• Distributors

• Dental professionals

• Duty free shops

• Department stores, drugstores, and supermarkets

• Hotels and airline professionals

• Hair and make-up professionals

• Media and press

• Government bodies and associations

• Market research companies

Product Groups

• Skincare

• Make-up

• Beauty and hygiene products and accessories

• Hair care products and accessories

• Self tanning and sun care products and accessories

• Costume jewelry

• Dental care

• Professional care products for beauty and hair salons

• Manicure / Pedicure

• Perfumery

• Hair care

• Drugstore articles

• Packaging and packing materials

• Business services

• Equipment and furniture

• Trade associations, Public institutions, Government agencies, and Media

May 18 - 20, 2009,

Tokyo, Japan

October 6 - 8, 2008,

Osaka, Japan

September 13 - 15, 2008,

Buenos Aires, Argentina

February 1 - 2, 2009,

Frankfurt, Germany

June 7 - 9, 2009, Dubai,

United Arab Emirates

- 6, 2008,

India

“The Middle East is a big market for cosmetics and we find that attending Beautyworld Middle East is the best way to

market our products.”

Sameer H. Azhar, Managing Director, ASA Enterprises

An overview of the 2008 show

Key Findings from 2008 Exhibitor

Research:

• 94% of exhibitors stated that the event was successful in terms of meeting overall objectives

• 82% were satisfied with the return of investment from exhibiting at the show

• 76% of exhibitors stated that the event was crucial to their marketing activity in the region

• 90% of exhibitors stated that the event was successful in terms of generating future sales

• 80% of exhibitors stated that the event was successful in terms of improving business prospects in the region

Beautyworld Middle East 2008 was a huge success. With a total of 693 exhibitors from 44 countries, the 2008 edition reaffirmed Beautyworld’s position as the largest show of its kind in the Middle East region.

The 2008 edition saw an increase in the participation of country pavilions from France, Brazil, Italy, Spain, Romania, Bulgaria, Thailand, Taiwan, Korea, USA, UK, Greece, Austria, Austrailia, Switzerland, Turkey, Germany, Argentina, India, Egypt, Singapore, and China.

The 2008 visitorsMore than 15,000 visitors, 101 countries

* Country of origin of visitors is marked in dark pink

The 2008 Exhibitors23,000 sqm, 693 exhibitors, 44 countries, 22 country pavilions

Europe 48% Africa 2%

Asia 28%

Middle East 15%

USA & Canada 6%

Australia 1%

Exhibitors who would recommend

exhibiting at the show

80%

Exhibitors who statedthat they would

exhibit again in 2009

83%

Exhibitors who weresatisfied with the number of

visitors at the show

84%

Key Findings from 2008 Visitor Research:

• 70% of visitors were decision makers in their companies

• 62% of visitors arranged to do business with suppliers at the exhibition

• 94% of visitors stated that Beautyworld Middle East is the most prestigious event within the region

• 99% of visitors stated that they would definitely recommend the show to associates in the industry

• 98% of visitors stated that they would use the show catalogue to contact exhibitors after the show

Visitors who stated that Beautyworld is the leading event in the region

95%

Visitors who stated that attending the event had enhanced their

work and knowledge

98%

Visitors who stated that they would return

to the show in 2009

99%

Walk of Beauty

The Walk of Beauty show is a gathering of the most talented professional hairdressers and make-up artists from all over the world, performing live on stage in an interactive and exciting environment. Now in its 4th consecutive year, the Walk of Beauty is a prominent feature at the show and is organised by Madi International, exclusive distributor of Kadus in the GCC and Lebanon.

“It was the first time we exhibited and we were very excited to be there. We’ve seen everyone from salon owners to

private distributors from all over the Middle East. The results were fantastic and we will definitely exhibit again next year.”

Lara Young, CEO, Uniglow Trading LLC

Show Features

The Nail and Make-Up CompetitionThe Beautyworld Middle East Nail Competition is a fantastic opportunity for all qualified nail technicians in the Middle East to showcase their talents, creative flair and imaginative nail art in a professional competition. The nail competition has now become an integral component of Beautyworld Middle East.

Beautyworld Middle East 2009 will also feature the second annual professional make-up competition. The make-up competition offers make-up artists from all around the world the chance to compete and display their talents in the Middle East.

Both competitions are organised by Sonette van Rensburg who has 20 years’ experience in the nail and beauty industry. Don’t miss these exciting features!

Coming up in 2009!

Beautyworld Cup

The Beautyworld Cup is an award to acknowledge outstanding achievements and innovations within the cosmetic industry. To take part in this prestigous international competition, please contact the Beautyworld team.

1. Contact us!

In order to book a stand, please fax back the form at the back of the brochure. Alternatively, please contact our Dubai office and speak to any of the Beautyworld Show Managers.

Contact Details:Epoc Messe Frankfurt GmbHP.O. Box 26761, DubaiUnited Arab EmiratesTel: +9714 338 0102Fax:+9714 338 0041www.beautyworldme.com

How to apply

2. Application & Booth

or Space Reservation

Once you have chosen the location for your booth or space, please fill in the booking contract and fax it back to the Show Manager in order to secure your booking. Please ensure that you have read all the terms and conditions before signing the booking contract.

Beautyworld Middle East

Rates in USD & Type of Stand

Please look at corresponding colour on the floor plan for examples of stand types

“We decided to come to Beautyworld Dubai because it is the main hub for the cosmetic industry within the Gulf countries.”

Vincent Vinas, Managing Director, Esteban Parfums

3. Payment

An invoice will be sent to you upon receipt of your booking contract. Please make the necessary payments as and when they arise.

4. Preparation for Your

Participation

The exhibitor manual will be sent to you once you confirm your participation. The exhibitor manual contains essential information pertaining to catalogue entries, furniture bookings and much more. Please read it carefully and ensure that you fill in all the relevant forms according to their deadlines.

5. Move-In / Move out

Move in & set up forspace only exhibitors:4th June 2009

Move in & set up forshell scheme exhibitors:5th June 2009

Exhibition:7th - 9th June 2009

Move out & dismantle:9th June 2009 starting at 7:30pm

*Dates and timings are subject to change

Space only (minimum 21 sqm)

One open side $395 per sqm

Two open sides $400 per sqm

Three open sides $405 per sqm

Four open sides $410 per sqm

Shell scheme (minimum 21 sqm)

One open side $445 per sqm

Two open sides $450 per sqm

Three open sides $455 per sqm

Four open sides $460 per sqm

Messe Frankfurt Middle EastP.O. Box 26761, Dubai, UAETel: +971 4 338 0102Fax: +971 4 338 0041beautyworld@uae.messefrankfurt.comwww.beautyworldme.com

Packages:A) Space only (minimum 21 sqm) - Includes editorial entry in the

official show guide. Exhibitors will have to construct their own stand.

B) Shell scheme (minimum 12 sqm) - Includes modern octanorm shellscheme with white panels, fascia name board, one power point,three spotlights (per 12sqm), carpet and editorial entry in show guide.

*Price information can be found on the booking form.

I am interested in exhibiting at Beautyworld Middle East in 2009

Company Name:

Contact Person:

Job Title:

Address:

City/State: Postal Code:

Country:

Telephone (Off.): Mobile:

Fax:

Email:

Product line:

Square metres required (minimum of 12 sqm.):

Please note that there is a promotional rate for early bird bookings. This offer is open until September 30th 2008.

Please fax this form back to: +9714 338 0041

(B)

(A)