Generating LinkedIn Results using a Four Step Process

How Mastering These Steps Leads To Increased Conversions

Chris Muccio

2013

The Methodology For Results

Mindset

Tactics

Goal

Maximizing Your Use of LinkedIn

BUILDING THE ROADMAP

4KEY POINTS

Define My Business Goals

Find My Audience

MAXIMIZEYOUR PROFILE

4KEY POINTS

Express Your Value3

Things to Consider

(USP) – Unique Selling Proposition• You have “3 seconds” or less

• “at a glance”… 12words… 2 lines• Maximize multiple Profile elements• Need to differentiate you from your

competition

3

Profile Summary

How You Appear On SearchSearch Engines use Social Information!

TipLI PROFILE

GENERATEAWARENESS

2ndSECOND STEP

Mindset

Tactics

Goal

PROVIDEENTRY POINTS

Stand Out in a Crowd

4

TipsAWARENESS

Content in the Activity Stream

Post

Update my Profile

Endorsements

Provide a Link

Say Something

Like

Comment

1. Can share directly to Twitter

2. Can share directly with 3. Connections

Key Points1. Keep you “Top of Mind”2. Activity should SUPPORT

your Goal3. Sustain Your Activity4. You can “drive” traffic

Groups

Key Points1. Participate in 3 to 5 2. Multiple times per week3. Ask / Answer – offer relevance4. No Selling5. Top Influencers

INCREASEENGAGEMENT

3rdTHIRD STEP

Mindset

Tactics

Goal

TIMEEFFICIENT

9QUICK POINTS

Make it SustainableQuestions• Realistically, how long do I spend?• Where do I consider starting?

“Tasks in Under 10 Minutes”

VERY QUICK1. Glance at Notifications Tab2. Check your Emails for Updates3. Scan Activity Stream4. Scan Google Alerts5. Endorse someone

QUICK1. Respond to Endorsement2. Interact in your Groups3. Interact on Your Company Page4. Message People

POWER INNUMBERS

Ability to Engage Thousands

One Click Sharing

TipENGAGEMENT

GROW YOURCONVERSIONS

4thFOURTH STEP

Mindset

Tactics

Goal

More Active Built Following

Created Group30 Day Linking Blitz

Increase ActivityWanted to be more active on LinkedIn

Conversions• Activity & Contacts• Group is growing and

expanding around world• Built more Relationships• Received Revenue

Opportunities

Group GrewGlobal membership and participation

CASESTUDY

NEWPATH

KeySUMMARY

The “Old You”

Maximize Your Linkedin Profile Budget ~15 minutes a day on LinkedIn Maintain Your Focus!!!!!! Create Awareness

• Find & Participate in an appropriate Groups

• Vet Leads• Provide a Daily Post

Grow Engagement• Work on Building Relationships• Interact & Provide Value to your

Connections

The “New You”

Your Next Step…

Go to…

www.Bit.ly/6-14-13Or

www.LinkedIn.com/in/ChrisMuccio

FREE

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