jumpstartingelectricmobility qatar vision 2030

Qatar vision 2030JUMPSTARTING ELECTRIC MOBILITY

X

Agenda

VISION 2030

Qatar´s path into a sustainable future1

OUR PROJECT APPROACH

Creating a first-in-class charging infrastructure for Qatar

2

SEIZING OPPORTUNITY

Envisioning Kahramaa´s global position as eMobility player leader

3

0INTRO

Intro Hubject Consulting

ANSWERED QUESTIONSAdditional information on regulatory frameworks andcharging in residential areas

4

ReferencesClient testimonials & project references5

Confidential – Do not duplicate or distribute without written permission from HUBJECT Consulting.

Together we offer in deepth insights from all angles of theeMobility world and will drive Qatars Vision 2030

17.08.20 Introducing our partnership for Qatar Vision 2030 3

P R O J E C T P A R T N E R

CEO

Christian Hahn

Head of Consulting North America

OliverAdrianHead of Power

Management

Ehab YoussefG.M. International Business

Stone Ding

Head of Consulting Europe

Fabian Guse

The world's largest digital B2B marketplacefor services related to EV charging with 750+B2B partners globally offers specializedconsulting services.

Bin Omran Group with their Telecom arm BinOmran Trading & Telecommunicationprovides various services for key industrysectors in Qatar.

No. 1 EV charger manufacturer and publiccharging service operator China Star Chargeoperates over 170,000 chargers in 220 citiesin China, over 1 million active private usersand 100 plus corporate clients.

Driving Electric Mobilitysince 2012

our shareholders


Hubject & Hubject ConsultingI N T R O D U C T I O N

#1 EV eRoaming platform worldwide

#1 EV Plug & Charge ecosystem

Top Boutique Consulting Services

Digital B2B Marketplace & Boutique Consulting

750+B2B Partner globallyCharging Point OperatorsElectric Mobility ProvidersOEMs

5M+ charging transactions over Hubject platform

52 countries connected worldwide

50+ consulting projects

Global perspective supports customers and projects worldwide

Hubject OfficeSanta Monica, USA

Hubject OfficeBerlin, Germany

Hubject OfficeShanghai, China

Our global footprint provides insight into best practices for EV technology solutions

Our market expertise provides tailored products and guided new market entry

Our advisory is based on in-depth proprietary data gathered from three continents

Market maker for electric mobility

Our team of experienced mobility professionals and proprietary data sourcesare our core assets.

Focused on innovative eMobility solutions, business models and strategies we offer our clients a forward-thinking and integrated perspective on innovative electric mobility products and services.

Consulting customers

Qatar´s path into a sustainable future

VISION 2030

1


The world is changing. Qatar is taking the right initiative to tranform towards a sustainable and electrified future.


V I S I O N 2 0 3 0

Urbanisation

Globalisation

Digitalization Machine Economy

Mobility and Transportation

…

• Changing customer needs and innovation lead to a shift in existing forms of mobility and transport

• Major changes are driven by autonomous driving, eMobility and shared mobility

• eMobility and transport will majorly shift demand in infrastructure and the energy landscape


V I S I O N 2 0 3 0

A sufficient provisioning of infrastructure will be a key success factor for this huge transition. As such, Qatar has ambitious infrastructure plans.


29%

6%

2.700200 1.300

1 . 0 0 0

2 5 0

1.4003001000

2 . 8 0 04000

5 0

2.6001.500 1.700 2 . 4 0 01.600 1 . 8 0 0 2 . 5 0 0

Finland

Belgium

UK

AC charging points per million population

ChinaSwitzerland

USA

49.4%

Canada

Japan

GermanyNetherlands

Norway

DC

fas

t ch

argi

ng p

oint

s pe

r m

illio

n po

pula

tion

Ireland

Austria

Denmark

Qatar

Sweden

EV sales share (%)

Qatar in 2030The rest of the world 2020

Creating a state-of-the-art charging infrastructure for Qatar

OUR PROJECT APPROACH

2


We will derive the number and performance of charging points required to facilitate Qatar´s position as global eMobility leader.


O U R P R O J E C T A P P R O A C H

1CP = Charging Point 2Inludes all charging types (@home, @work and @public)

Vehicle &

CP

Units in M

n1 C

P p

er E

V R

atio

Equilibrium

Share of public vs. private CPs:

1.20 1.18 1.16 1.13 1.10 1.07 1.03

2021 2022 2023 2024 2025 2026 2027 2028 2029 2030

0 , 1 5

0 , 2 0

0 , 3 5

0 , 3 0

0,00

0 , 2 5

0 , 5

1 , 0

0,0

0 , 1 0

0 , 0 5

1 , 5

0 , 9 50 , 9 1

0 , 9 9

Ratio Charging points per EV

2Total Number of required CPs

22,0%

7 8 , 0 %

Public

Non-Public(home & work)

EXAMPLARY

Strategic Implications:

CP per EV ratio oversupply in early stage of ramp-up in order to facilitate EV acceptance among population

Newest technologies (incl. HPC and UFC) will be installed


Our vision for Qatar will lead to a profound distribution of chargers. Narrowing down to the exact geo location.

17.08.20 Indroducing our partnership for Qatar Vision 2030 14


4. Level3. Level2. Level1. Level

Level of detailLow High

CP1 Distribution within the city

CP1 Distribution by interconnecting roads

CP1 Distributionby region & city

EV Distribution by region

Al Khor

1CP = Charging Point

Al Rayyan

Al Wakrah

Ad Dawhah

Al Shamal

Al Daayen

Umm Salal

Dukhan

Al Wakrah

Ad Dawhah

Al Khor


Level 1: Distributes EV sales on regional level



Al Rayyan

Census Factors

Macro-Economic Factors

• Population density & development• Socio-demographics (incl. age, gender, income,

purchasing power etc.)

EXTRACT OF INCORPORATED PARAMETERS

Including macro key influence factors impacting EV demand, such as• Oil, Electricity, Battery price & tech development• Income distribution (regional dispersion)• Tariffs / EV take rate development

Energy grid analysis* Determine

status quo capabilities

*note: separate working package (see Appendix)

Calc expected energy demand

for EVs

Derive addition. Grid expansion

requirments and Business Case

Ad Dawhah

Al Shamal

Al Khor

Umm Salal

Al Wakrah

Al Daayen


Driving Behaviour(long vs short distance)

Level 2: Relies on various individual parameters broken down to city level



Shared Apartment

Gated Community

Individual Housing

• Average annual milage

• Distribution: Long vs short distance

• Private vs commercial vs. long-haul

EXTRACT OF INCORPORATED PARAMETERS

Includinng housing type as key influence factor to derive :

• EV demand per housing type

• Charging station demand per housing type

• Sufficient planning for shared communities and respective parking lots/garages

• Taking housing connection (forecast) into account (e.g. most individual houses <11 kW)

HOUSING TYPE

Dukhan

Al Wakrah

Ad Dawhah

Al Khor

West BayThe Pearl

Lusail


Level 3: Hubject´s charging infrastructure demand model further encompasses inter-city connections



HighwayTotal length: 1300 km

StreetTotal length: xx km

Major RoadTotal length: xx km

Example:

Salwa Highway (2021) with ~100km length:

#HPC stations with an appr. Interval of #km near high traffic intersections.

xx

EXAMPLARY

Our charging infrastructure demand mode (CIDM) is based on several projects on national, regional

and municpal level, and is customized to structure Qatar´s network in the most efficient way


Level 4: The model further breaks down all relevant location requirements in order to allocate charging points to actual POI data.



Exemplary Exemplary

48

2

22

4

Deriving the exact geo location of charging points, example here:

• Doha, Pearl monument, Souq waqif north parking, focus on small area of parking lot

2x

Exemplary

Gathering and identifying of of POI data of interest, including:

• Shopping malls• Sightseeing spots• Parking lots• Highly utilized roads• …

Identifying the right POI Volume dispersion

Using the charging demand model toderive:

• Number of chargers required• Type of chargers (AC, DC,

HPC)• Clustered location level

Atttributing the exact geo location

6x


The ramp-up plan comprises all relevant charging use cases with high-end hardware.



Implementations for Qatar

• Charging infrastructure needs to be distributed based on different charging types

• Charging at home and at work will be an essential part for EV drivers, while public charging stations will help them to reach their destinations

• Semi-public charging at supermarkets or cinemas constitutes an additional service to attract EV drivers

Home Charging

Workplace Charging

Public Street Side Charging

Charging infrastructure distribution based on charging use cases

Highway Fast Charging

Charging at Retailers

Envisioning Kahramaa´s global position as eMobility player leader

SEIZING OPPORTUNITY

3


A conceptual framework for Qatar´s charging environment has to be elaborated, together with all relevant stakeholders


S E I Z I N G O P P O R T U N I T Y

Charging Point Infrastructure Producer

(CPIP)

Grid operator & Energy supplier

Energy Infrastructure Services

Site Host Charging Point Operator (CPO)

Rents space to charge point operators to install charging stations

• (Trans)-Regional energy distribution and retailer for energy services

• Responsible for the operation and control of energy grids and distribution systems

Electric Mobility Provider (EMP)

Produces components of charging infrastructure (HW & SW

Operates (Installation, operation and maintenance) a pool of charging stations incl. diagnostics, POI data management etc.

Offers EV charging services to EV drivers by enabling access to a variety of charging stations around a geographic area



Scenario 1:Kahramaa as full-service provider

Grid operator & energy supplier

Charging Point Operator (CPO)


Scenario 2:Kahramaa as CPO |

Separate EMP entity

Scenario in which all three roles are coveredby separate entities. Kahramaa: gridop./energy supply.

CPO covers only public charging due tohigher market entry barriers in homecharging and focuses on sale of electricity.

Software solutions (backend & frontend forCPO and EMP are developed and operatedby the respective entities themselves(inhouse).

Scenario 3:Three Separate entities

Scenario in which Kahramaa assumes CPOrole. EMP service is created by a separateentity.*

Only public charging is targeted byKahramaa as CPO, home & work charging iscovered by Kahramaa as regular electr.supplier. Focus: sale of electr.

Software solutions (backend & frontend forCPO and EMP are developed and operatedby the respective entities themselves(inhouse).

Scenario in which Kahramaa covers all theroles along the value chain.

Only public charging is targeted by CPO &EMP, home & work charging is covered byKahramaa as regular electr. supplier. Focus:sale of electr.

Software solutions (backend & frontend forCPO and EMP are developed by and forKahramaa. Software is operated andmaintained inhouse.S

cena

rio

Vis

ion

Kah

ram

aaro

le(s

)N

ame







*Kahramaa already is grid op./energy supplier

Recommendation

Kahramaa should take advantage of vertical integration possibilities and act as full-service provider, creating the highest value for Qatar



We develop a sustainable profit-orientated and first-in class technology orientated business model for you



From a strategic perspective, Kahrama is in pole position to obtain a holistic integrator Role for Qatar. Financially backed by government incentives, high revenue streams are awaiting.

VALUE CHAIN ANALYSIS BUSINNESS CASE DEVEOPMENT

Plan a sufficient charging infrastructure for Qatar

Develop a state-of-the-art charging ecosystem

Enabling Kahramaa as central eMobility integrator

Facilitating a sustainable future for Qatar

2030

Our vision

Next Steps?

Additional information on regulatory frameworks and charging in residential areas

ANSWERED QUESTIONS

4


Residential areas as exceptional challenges for charging infrastructure


A N S W E R E D Q U E S T I O N S

The right policy framework is key for residential charging

Residential charging is touching very often ownership rights of apartment owners, liability questions, insurance risks and many other aspects. Hence, a tailored policy framework for residential charging is key to further develop the charging infrastructure network in Qatar.

Why different housing types make a huge difference for the countrywide charging infrastructure

It is of upmost importance to distinguish between the different types of houses where citizens in Qatar live in when planning the right charging infrastructure. Citizens living in apartments have a different charging behaviour than citizens living in single houses. We have great experience in taking all these aspects into consideration.

Only future-proof and high end infrastructure will lead to a success in the garages of citizens in Qatar

The right hardware ensures that residential charging in Qatar will fit perfectly in the electric mobility ecosystem. We know the entire market and the latest advanced technological improvements (e.g. the Starcharge DC Wallbox (left picture) or the Volkswagen (VW) charging robot (right picture)).


We have deep experience in developing residential charging networks



Work(<22 kW)

X%

X%

X%

Housing Type & respective assumptions

• Almost half of their charging takes place at work

• Rely even more on public charging since parking on private ground is limited

Villa Residents (XX%)

Apartment Residents (XX%)

Traditional House Residents (XX%)

• Almost half of charging takes place at work• Rely even more on public charging since

parking on private ground is limited

• Rarely charge at work due to their own wallbox

• Mostly rely on home charging

• Have access to shared infrastructure

• Have low installation capabilities

• Rarely charge in public

% of total charging Home

X% X% X%

Work

AC Home (<22kW)

Public (<22kW)

Public DC City/HPC

X%

DC City (≥50 kW)

HPC Inter-city

X%

X%

X% X% X% X%

X% X% X% X%

Policy framework for residential charging

Hardware benchmarking for the right charging

infrastructure

Residential infrastructure model

based on housing types and census data

We regularly work closely together with political stakeholders on policy frameworks that boost the right environment for electric vehicles and recommend to our clients the best approaches


The right policy frameworks are game changers for electric mobility



Having widely experienced policy experts in our team, we know the importance of the right policy frameworks.

Based on our own Electric Mobility Policy Index, the top 10 leading countries in electric mobility all use a variety of measures such as financial and fiscal instruments, e.g. incentives for zero- and low-emissions vehicles, economic instruments that help bridge the cost gap between electric and conventional vehicles and support for the deployment of charging infrastructure.

Additionally, general regulatory frameworks are implemented, e.g. ICE bans, pollution targets or building codes. Countries without or with less or weaker policies to support the EV ramp-up are significantly less successful in bringing EVs on the road.


Or very own Electric Mobility Policy Index clearly shows succesful ways to implement the right policies



4,70Policy

Index #3

5,78Policy

Index #2

7,03Policy

Index #1

Countries in scope of benchmark

Market creation phase Ramp-up phase Stabilization phase

Goal: Remove barriers to successful EV deployment, support consumers and encourage R&D efforts in the industry

Goal:Once production and sales of the EVs have increased, subsidies for EVs and charging points may be reduced (lower cost of EV, more vehicles EVs in the market, installing charging point becomes commercially viable)

Goal:Governments should rather focus on ensuring the grid stability for larger scale EV charging. They may then also want to modify their taxation in order to properly and fairly include these vehicles in the existing taxation system

Congestion charge

EVSE deploymen

t target

Fleet compositio

n target

ZEV mandate

s or targets

Tax (Bonus / Malus)

Grants

Purchase subsidies

EV lanes

We know which policies should be implemented at which point in

time

Regulations: Non-financial or –fiscal measures such as targets, bans and limitations

Cate

gorie

s

Financial and fiscal measures: monetary support and support related to taxation

Cate

gorie

s

Driving & parking permissions

EV lanes

Building codes

Pollution target

EVSE deployment target

Fleet composition target

ICE ban

Mandatory EVSE installation

ZEV mandates or targets

Benefit in kind taxation Charging rates Free charging

Tax (Bonus / Malus) FY20XX budget Congestion charge

Grants Loans Purchase subsidies

20%

5%

15%

15%

15%

5%

5%

10%

10%

15%

20%

10%

5%

5%

5%

5%

5%

30%

Wei

ghtin

g: 3

0%W

eigh

ting:

70%

We measure and rate the importance of policies and their

impact on electric mobility

Client testimonials & reference projects

EXTRACT

5

Client testimonials

“E x c e l l e n t p r o j e c t m a n a g e m e n t w i t h t i m e l y d e l i v e r i e s a n d w e l l - t h o u g h t - o u t s t r a t e g i e s a s w e l l a s f l e x i b i l i t y t h r o u g h o u t t h e p r o j e c t . ”

S t e p h a n W u n n e r l i c h , S e n i o r M a n a g e r E l e c t r i c M o b i l i t yE n B W , U t i l i t y i n G e r m a n y

“T h e w h o l e e x p e r i e n c e w a s g r e a t . W e l i k e d t h e c l e a r a n d o b j e c t i v e w a y t h e r e s u l t s a n d c o n c l u s i o n s w e r e p r e s e n t e d . I n a d d i t i o n , t h e r e w a s a s u r p r i s i n g a m o u n t o f d e p t h a n d i n s i g h t s a b o u t u s a n d t h e i n d u s t r y i n c l u d e d i n t h e f i n a l p r e s e n t a t i o n .”

P h i l i p H e r m e s , H e a d o f D i g i t a l P l a t f o r mG P J O U L E , M a j o r e n e r g y a n d E V i n f r a s t r u c t u r e d e v e l o p e r

" A p p r e c i a t e a l l t h e w o r k t h e H u b j e c t t e a m h a s d o n e t o h e l p P e a c h t r e e C o r n e r s r e a c h o u r g o a l s . ”

B r a n d o n B r a n h a m , C h i e f T e c h n o l o g y O f f i c e r a n d A s s i s t a n t C i t y M a n a g e r

C i t y o f P e a c h t r e e C o r n e r s , G A

" T h e B a t t i s t a w i l l b e a l u x u r i o u s v e h i c l e f o r a p r e m i u m t a r g e t g r o u p . T h a t ' s w h y w e ' r e r e l y i n g o n H u b j e c t ' s

e x p e r i e n c e t o p r o v i d e a w o r l d - c l a s s c h a r g i n g s e r v i c e f o r o u r c u s t o m e r s . ”

M i c h a e l P e r s c h k e , G l o b a l C E O A u t o m o b i l i P i n i n f a r i n a

" H u b j e c t C o n s u l t i n g b r o u g h t o u r p r o j e c t t h e d e e p i n d u s t r y k n o w l e d g e s u r r o u n d i n g c h a r g i n g

i n f r a s t r u c t u r e w e n e e d e d . "I n g m a r S c h ä f e r , P r o j e c t L e a d

B o s t o n C o n s u l t i n g G r o u p

“T o m m y a n d t h e t e a m a t H u b j e c t p r e s e n t a v e r y u n i q u e a n d i n s i g h t f u l a p p r o a c h t o s o m e o f t h e k e y i s s u e s a r o u n d e l e c t r i c m o b i l i t y . ”

J u l i e F u r b e r , E x e c u t i v e D i r e c t o r , E l e c t r i f i c a t i o nC u m m i n s , a F o r t u n e 5 0 0 g l o b a l l e a d e r i n p o w e r t e c h n o l o g i e s

" T h e e x c e l l e n t s u p p o r t f r o m H u b j e c t h a s b e e n e s s e n t i a l f o r E l e c t r i f y A m e r i c a t o r e a c h o u r g o a l t o

b r i n g i n d u s t r y l e a d i n g t e c h n o l o g y l i k e e l e c t r i c v e h i c l e p l u g a n d c h a r g e t o t h e m a r k e t . ”

C l i f f F i e t z e k , D i r e c t o r T e c h n o l o g yE l e c t r i f y A m e r i c a


Smart Charging Management System DevelopmentSaving up to $11m in cost per year

33

P R O J E C T R E F E R E N C E

Initial situation

AUDI AG sought a large-scale expansion (100m €) of the charging infrastructure at their plants to support the growing BEV penetration among the workforce. HubjectConsulting was engaged to evaluate and design a comprehensive plan for the efficient and cost-effective deployment and management of over 4,000+ charging points and the corresponding increased energy procurement.

6 months4 Consultants 6 Software Developers

Audi AG Ingolstadt

Our approach

Hubject Consulting combined EV adoption projections with site grid constraints, dynamic energy pricing, local renewable energy production and user requirements to design and develop a process to control charging, avoid peak loads and reduce uncontrolled energy procurement costs.

The result

The developed Smart Charging Management System uses dynamic controls to achieve peak shaving and emergency-stop scenarios enabling savings of up to $11m in energy procurement costs annually.


Nationwide EV charging infrastructure strategy ∽$4bn investment

34


Initial situation

A national government wanted a nationwide plan to build EV charging infrastructure for the entire country to ramp-up and support electric mobility. Hubject Consulting was tapped as expert tiger team to develop the implementation strategy.

4 months5 Consultants National Government

Our approachHubject Consulting completed a deep dive into stakeholders’ goals and needs to develop and visualize a countrywide EV charging network concept, including:

• Technology – power levels and management systems• Location - configuration and placement of charging stations• Cost - developed a comprehensive business case (OPEX & CAPEX) for the network

Further evaluation was focused on grid expansion needs and the cost impact at a regional level.

The result

Final deliverable included a comprehensive roadmap for a National EV charging strategy, including increased power generation requirements and grid upgrades, EV charging hardware and software specifications with geographic deployment plan, as well as a recommended government policy and incentive plan for EVs and charging infrastructure to support and accelerate the implementation. Currently, foundational elements are being laid for implementation over an eleven-year period.

National Government(client confidential)


Strategy for top-tier charging solution for $2m luxury EV

35


Initial situation

Luxury car manufacturer Automobili Pininfarina will launch the electric hyper performance GT, the Battista, for a price of $2M in 2020. Hubject Consulting was asked to develop a premium charging strategy and roadmap.

1 month2 ConsultantsHubject R&D

AutomibiliPininfarina

Our approachHubject’s consultants and internal R&D team conducted expert interviews, analyzed luxury EV customer journeys and top eMobility providers for hardware and digital solutions worldwide to identify the most significant metrics and opportunities to create a best-in-class charging experience. The strategy and roadmap was required to be completely customer focused, as digitally advanced as possible, and customized to international markets.

The result

An ideal charging strategy and implementation roadmap was created and customized for top markets, providing Automobili Pininfarina with the high-level charging support needed to launch the luxury Battista.


Comprehensive Municipal EV Charging Infrastructure Strategy

36


Initial situation

The City of Rüsselsheim, had the ambitious goal to significantly expand local charging infrastructure for electric vehicles. Supported by the Federal Ministry of Economics, the request was to develop a comprehensive EV charging plan that provided citywide coverage of well-planned and well-placed charging points.

6 months2 Consultants City of Rüsselsheim

Our approach

Hubject Consulting combined complete analysis of the city landscape, traffic patterns and grid infrastructure with charging point scenarios using our proprietary Technology, Location and Cost evaluation method to develop and design a comprehensive charging plan, including technical requirements for infrastructure and grid connection. HubjectConsulting was also responsible for the public RFQ tendering process, including the specification of hardware and backend system requirements.

The result

Hubject Consulting a detailed plan for the deployment of 1,300 charging points in specific geographic areas of the city. In coordination with the City of Rüsselsheim, Hubject Consulting led the vendor selection and provided the necessary roadmap to turn the city of Rüsselsheim into an “Electric City.”


Charging Service strategy for multinational convenience store operator

37


Initial situation

As an established and traditional convenience store business, Circle K intended to offer a more comprehensive service for its B2B and B2C clients, i.e. a more scalable and robust charging service solution.

2 months2 Consultants Convenience store operator

Our approachBased on a market analysis and benchmarking of diverse charging service solutions in the EU, USA and China, Hubject Consulting provided an in-depth study of features which will help to position Circle K as a leading actor in eMobility. Onwards, Hubject Consulting provided a make-or-buy analysis and different implementation scenarios for Circle Ks charging service.

The resultCircle K is a major provider of eMobility services for its customers, already operating more than 400 charging sites only in Norway (company operated chargers and others operated by partners).


New eMobility business concept for a majorfreeway rest stop company

38


Initial situation

Autobahn Tank & Rast, a service company operating around 360 gas stations and 400 service stations along highways in Europe, asked Hubject to evaluate the business potential for becoming a provider of eMobility services.

2 months2 Consultants Gas station operator

Our approachHubject Consulting analyzed the existing business areas and provided strategies and implementation plans on how to add new value propositions within the eMobility ecosystem to position Tank & Rast as leading service company for EV drivers.

The resultToday, together with its partners (e.g. IONITY), Tank & Rast operates the largest contiguous fast-charging network in Germany. There are currently around 340 locations in Tank & Rast's network that are equipped with with either DC or HPC stations.

OLIVER ADRIANHead of Consulting North America

+1 (786) 687 1197 [email protected]

CONTACT

EHAB YOUSSEFHead of Power Management

+974 6674 [email protected]

jumpstartingelectricmobility qatar vision 2030

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