Jumpstart Your Public Sector Business

Melissa BarlowPublic Sector SMB Director

Agenda

• SMB Public Sector Opportunity– 15 minutes

• Industry Panel– 45 minutes

• Making it Real– 15 minutes

SMB Public Sector Landscape

Catholic EducationPrivate & Independent

Schools(3000)

Local GovtSmall-Med State &

Federal GovtState Owned Corporations

(1900)

Aged &Community Care Pharmacies

Private Pathology & RadiologyPrivate Hospital Groups

Health InsurancePrimary Care

Not For Profit (4000)(9000)

700 Managed Accounts – 20k Breadth Accounts

What is the Market Opportunity• A world wide $22B software

market opportunity • Opportunity to expand your solution

offerings and services • For every $1 spent, this means $11 in revenues for Microsoft solution partners• Healthy growth: Microsoft’s SMB Public

Sector grew 2x the rate of other industries• Stimulus funding from governments

Licensing Opportunity• Public Sector Licensing online tool• Open Value – revenue stream

Microsoft Strategy and Investment2007: Launched SMS&P

Public Sector Business

FY10 Goals: Aggressively growing revenue

Strategy for revenue, share, and coverage

Investing in our technology platform (Citizen Services Platform)

15 dedicated resources in Australia

Sales and marketing tools and resources for partners

Maximize the Opportunity

Compete to Win

Scale with Partners

Launching …

Industry PanelHealth: Michael GrationEducation: Neil JacksonState & Local Government: Craig Foster

• Optimise core ICT infrastructure to reduce cost and improve efficiency

• Secure ICT infrastructure and set up wireless networks and mobility solutions

• Integrate solutions including collaboration between health providers, clinical and administrative portals, business intelligence and CRM

• Help deploy shared services or sell managed and hosted solutions, for example, hosted data storage and security

• Sell Microsoft software licences or add products to a pre-existing licence to earn incremental revenues

Solutions

• Connected Health Platform

• Knowledge Driven Health• Health Portals• Business Intelligence for

Health• Caregiver Collaboration• Case Management• Mobility

Health | Opportunity

Education | Opportunity• Optimise core ICT infrastructure to reduce

cost and improve efficiency

• Set up and integrate wireless networks and devices for 1-to-1 learning

• Customise learning portals, CRM, messaging and collaboration and administrative solutions

• Sell managed and hosted solutions – for example, hosted desktops, data storage and security

• Sell Microsoft software licences or add products to a pre-existing licence to earn incremental revenue

Solutions

• Personalised Learning 1-to-1 learning programs – devices & software for K-12 students / teachers

• Connected Learning Communities Portals, messaging & collaboration

• Collaborative Campus & Microsoft Live@edu Complimentary hosted email

• Managing the Business of Education CRM, performance management, data integration

• Dynamic Education ITDesktop and server technologies

• Microsoft Citizen Service Platform• Help Maximise Stimulus package

• Information Management• Supply Chain Optimisation

• Deliver online services to the community via collaborative solutions

• Glass Half Full Campaign• Reduce BAU Costs: Optimise core ICT

infrastructure to reduce cost & improve efficiency

• Maximise Customer Value: enhance customer portfolio via Microsoft add-on products (earn incremental revenue)

• Deploy shared services or sell managed and hosted solutions (BPOS)

Solutions

• Citizen Service Platform• Information Management

– Enterprise Content Management– Search & Analysis– Case Management (CRM)– Business Intelligence (BI)– Unified Communications

• Mobile Solutions• Public/Citizen Safety

Government | Opportunity

Making it Real in Public SectorMike HealdChannel Development Manager

Making it Real

Planning / Community

Enablement

Customer Insights

Demand Generation

Planning / Community

Planning / Community

Enablement

Customer Insights

Demand Generation

Launching.. Public Sector Partner Portal

15 |

www.microsoft.com.au/publicsectorpartners

Website:www.microsoft.com.au/publicsectorpartners

Linked In:www.tiny.cc/publicsectorpartners

Enablement

Planning / Community

Enablement

Customer Insights

Demand Generation

Customer Insights

Planning / Community

Enablement

Customer Insights

Demand Generation

Microsoft Customer Insights Tool

Demand Generation

Planning / Community

Enablement

Customer Insights

Demand Generation

Public Sector Solution Marketplace

Expose Your Public Sector SolutionsProfile Your Solutionwww.solutionprofiler.microsoft.com

Public Sector Marketplacewww.partnermarketplace.com

Partner Marketing Centre

www.microsoft.com.au/partner/marketingCreate a Creative Campaign without the Costs of an Agency

“Instant marketing; just add water with results – 13:1 ROI”

Kim PeacockeThomas Duryea Consulting

Resources• Planning / Community• Enablement• Customer Insights Tool• Create Awareness / Demand Generation

Public Sector Partner Website:www.microsoft.com.au/publicsectorpartners

Public Sector Partner Email:pspartau@microsoft.com

Microsoft Mobile e-mail Plan from Telstra is now available! Cost effective: Single monthly fixed fee for business e-mail plus 100MB data; Supported by Telstra: Single point of contact for help desk support (backed by MS Premier Support) Leverage investments in MS: Hosted or on-premise Exchange Device choice: Plan is available on a range of Windows Mobile devices

Find out more - go to the Telstra or ICT booth; Let your customers know! (Drive incremental Exchange activations, deployments); Sign-up for the Microsoft Mobile e-mail plan;

WIN - An HTC SNAP at this session!1. Be the first one to answer the question!2. Winner will be given a “certified” Mobile e-mail flyer3. Winner to redeem their HTC Snap prize at the ICT booth.

HTC Snap – fast facts Ready for Microsoft Mobile e-mail Plan activation; “Inner Circle” – one touch button to get to your most important e-mails “Windows Live” – messenger button to chat/IM with your family and friends; Telstra “Blue tick” approved – recommended for country usage. HTC SNAP is updateable to Windows Mobile 6.5!