jumpstart vca facilitator guide - 2012

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    JumpStart VCA WorkshopFacilitators Guide

    STEP 1: Introduction & Orientation (20 Minutes)

    y Set the tone with a welcome to the JumpStart VCA Workshop! Why is everyone here? Why is the JumpStart VCA important?o Together you will be creating a sharedvision for our chapter as a vehicle for ending hunger, deciding thecommitments well

    make to help realize that vision, and building anaction plan to fulfill those commitments.

    y Share the agenda with everyoneo 1 . Introductions & Orientation (what youre doing now!) (20 minutes)

    2. JS VCA Process Overview (10 minutes)3. Creating Our Chapter Vision (20 minutes)4. Articulating Our Commitments and Actions (60-70 minutes)

    y Introductionso Theres always something to learn about each other. Facilitate an activity to introduce each other or use this one:

    ACTIVITY: Break into pairs and pick someone you dont well (or maybe at all). Interview your partner for abou

    minutes using the questions below.Then switch and have them interview you. Once you are done, come backtogether and have pairs introduce each other.y Name:y Thinks about:y Watches for:y Listens to:y Wonders why:y Wonders how:y Wonders if:y Believes:

    y Connecting to Hunger o Personal reflection is always an important part of a strategic planning process. Invite everyone to the critical mission tha

    motivates and brings us all together- ending hunger. Facilitate your own activity or use the one below. ACTIVITY:y State We are here because we share a vision of a world free from hunger.Lets take a few minutes to

    make that vision personal by sharing our own hunger story.y Take a moment to reflect on the following question. When was the first time you personally connect

    the reality of chronic, global hunger?y NOTE : Give everyone a couple minutes to reflect before asking people to share with the group.

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    STEP 2: VCA Process Over v iew (10 Minutes)

    Before you dive intoyour JumpStart VCA Workshop, make sure to provide some context for the VCA process.You have a few options.You can:

    y Come up with your own creative way to share the history, process, and value of the JS VCA.y Play an Introduction to the VCA Process video from Big Cheese 2010. Paola Cassaigne of THP Mexico explains the value and

    process of the VCA in the context of her work with indigenous women in Chiapas, Mexico.y Express Paolas thoughts in your own words (see the description below)

    The Vision, Commitment, Action workshop is a tool for gaining empowerment. By empowerment we mean: The process by which anindividual/social group acquires the power to plan, decide and act upon what they value.

    Heres an explanation fromThe Hunger Project about the VCA process:

    VISION The first conversation is about possibilities, which always starts with the vision.This is where the community addresses such questions as:

    1 . What is possible for your life?2. How do you want to live your life?

    3.

    What do you value? At first there is typically huge resignation among the community members.They do not feel a vision of a better life is possible for thembecause they are powerless to achieve it. But eventually they will dare to think of something smalllike cleaning up their communitbecause its dirty.

    COMMITMENT Once they have a vision, the next step is for them to commit to a plan to make it happenin this case, to make their community cleaCommitment is the force that takes us to our vision. Regardless of the obstacles we encounter, if we say we are getting there, we argetting there!

    ACTION The Action step is putting the plan into motion. Its getting out on Sunday and sweeping!

    VCA: A VIRTUOUS CYCLE Once they have experienced success on a small scale, they are ready to take on increasingly larger Visions. Perhaps its planting trebuilding a health clinic.

    As this virtuous cycle unfolds, the people are developing their transformative agencythe ability to act on their own in a transformaway!

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    STEP 3: Creating Our Chapter Vision (20 Minutes)

    In order to create a shared vision for your chapter, begin by facilitating the following activity.

    y ACTIVITY: You will need paper and a writing utensil for everyone.You also may need to ask for silence. Once youre all set read thefollowing script, leaving time between each question for everyone to think, write, and/or draw what they envision. Once every

    had time to write or draw their vision, ask them to share it with the group.o Script:

    Im going to ask everyone to please close your eyes, and feel the earth beneath you.Let your feet andbody settle into the earth.Think of the earths amazing ability to take in waste, debris and remains antransform them into rich soil from which life can grow.

    Now let go of any baggage, tensions or preoccupations you might have. Release them into the earthTrust that the earth will transform whatever you give it!

    Now, with an open heart and mind, fast-forward four years. Perhaps youve just returned from a yearlong backpacking trip around the world, or are looking fo

    or are even launching your own business or social enterprise. Theres a reunion for your class, and you find yourself back on campus, eager to see what your

    FeelGood chapter is up to. On your walk through campus you are thrilled to see a FeelGood sign in the distance, and realize t

    are open and in full swing!You decide to go check it out and reminisce about the old times! As you get closer, what do you see? What type of awareness campaigns do you notice on campus? Where is the deli located? How many people are operating the deli? How many people are in line? As you order your sandwich, how does the student taking your order engage you? You see a sign that says, Help us end hungergive what feels good! next to a chart of money raise

    thus far. What number do you see as their fundraising goal? As you wait for your sandwich, what do you experience? Who do you experience? You walk away, biting into a gourmet, grilled cheese sandwich. As you do so, you reflect on the le

    youve helped build.You feel in your heart the joy of having had made such a difference not only in opartners lives in ending their own hunger, but you see how your efforts to build your deli a few yeback, have helped the younger generations continue to create and grow a thriving movement oncampus.

    Now come back to 2011 , back to this room, and hold those possibilities in your heart as you draw or write a picture of what you saw. What does the legacy you have helped to create look like?

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    Env isioning Whats Possible

    Check out the 4 Stages of a Chapters Development that are described below. For graphic depictions of each phase se Appendix A at the end of this document.These may help your chapter be both bold and realistic in setting commitments.

    o 4 Stages =F ire, Air, Water, Earth While the four stages depict a progression, no one phase is better than anotherall are important an

    build on one another. In fact, these stages are not distinct, and your chapter is likely to have elemenof all 4 phases at any given time. Also, your chapter may find itself repeating one stage or another transitions to new leadership and new members.

    o In each of the phases, youll see these aspects of the FeelGood community depicted:

    Being Changemakers is the part of the FeelGood experience that focuses on leadership developmenteam-building skills, and personal development. In the Fire phase, we may meet as a community oor twice a month, be just getting started on Cheese World, and have a small, but committed, team oleaders.

    Deli Operations is about how to run, manage, and market the FeelGood Deli. In the Fire phase, we

    may have a collapsible table, a couple of grills, and a simple menu likely setting up on a week-toweek basis wherever we can!

    Expanding the Dialogue is about how we are engaging the broader campus community in dialogueabout hunger, and how together we can end it. In this phase, we may have a couple of simple posteat our deli with a few key FeelGood messages about our approach to ending hunger and still be in process of learning how to initiate dialogue with people.

    F ire Phase: The Fire Phase is when a chapter is just beginning, and the culture created here has a huge influence on thefuture success and longevity of a chapter. Its a very exciting phase to be in and even chapters that have been around fowhile may find they return to this phase to reconnect with the essence of the movement.

    Air Phase: In the Air phasewhich a chapter may reach sometime in its second yearour chapter meetings are becomingmore frequent and, because were getting better known, were attracting more members. Were also taking moreChangemaker Journeys, engaging more in Cheese World and taking more frequent challenges to earn Cheese Points. Odeli operations are starting to take on a more professional feel, with more info graphics, and ways to engage people indialogue. Beyond delis, were helping to expand the dialogue about hunger through special events.

    Water Phase: In the Water phase, our chapter continues to grow, and we are meeting very consistently. Were engagingeven more Journeys, and actively developing our skills in leadership, teamwork and applied empathy. Our deli is open days per week, were more comfortable in engaging customers in conversations about hunger, and were experiencingsuccess in growing our chapter community. Weve also established strong partnerships with campus orgs and localbusinesses for consistent support, and we regularly celebrate them. Our events & initiatives beyond the deli are growin

    becoming more effective at stimulating thoughtful conversation.Earth Phase: In theEarth phase, our chapter has become an established, well-known and well-respected presence oncampus. Student Government recognizes our value, and reliably contributes funds for our initiatives and operations. Westablished excellent relations with our on-campus food service, and have a strong faculty or staff advisor to help us nathe inevitable challenges that arise. We operate our deli as much as several times a week, regularly send chapter leadersFG PeakExperiences, hold semi-annual retreats, and continue to innovate new ways to engage people in dialogue.

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    STEP 4: Articulating Our Commitments and Actions (60-70 Minutes)

    Next, its time to identify the commitments and actions your chapter can take this year to make your vision a reality.Your commitments and actions will be made in three aspects of the FeelGood experience (for more info, see previous page):

    1 . Deli Operations2. Expanding the Dialogue3. Being Changemakers.

    You will do this together as a chapter by agreeing to and recording your commitments on theExcel document provided(Commitment Worksheets).Each FeelGood chapter will be completing the same worksheets in an effort to align the entmovement. If you find a specific question or section does not apply to your chapter at the present time do not feel presto make commitments and actions in that area.

    The first tab or worksheet in theExcel document is a sample to show you how to fill in the sections.

    Thereafter, each tab correlates with the commitment areas below, and weve provided some prompting questions and aideas to support your chapters process.

    RECOMMENDATIONS:1 . If working with a large group (more than12-15 people), consider splitting into three groups and having each group

    take on one of the three aspects (Deli Operations,Expanding the Dialogue, Being Changemakers) to setcommitments simultaneously.You can even hand them the sheets from this guide that correlate with their section.Since sharing their proposals with the larger group is paramount, give groups 45 min together and leave at least15 -20 min for reporting out.

    2. Download the electronic version of the worksheets and have someone take notes as you complete them. It willthe worksheets a lot easier to upload to Cheese World when you are done.You could also make arrangements toproject the worksheets on a screen or wall so everyone can literally see them being completed.

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    DELI OPERATIONS

    1. Dollars for the End of Hunger

    As a movement, FeelGood plans to invest $100,000 in the end of hunger during 2012. This is an exciting opportunity to articulatewhat portion your chapter is committed to raising.

    Key Questionsy W hat would be a realistic but motivating goal for what we want to raise this year?y W hat did we raise last year (if applicable) and can we exceed it? By how much?y How much money do we plan to raise through deli sales?y How much money do we plan to raise through fundraising beyond our deli?

    Id eas for Actions: y different suggested donations at your deli y t-shirt campaignsy restaurant partnershipsy

    donation drives with faculty/staff y other food-based fundraising opportunities like food bazaar or farmers market y host a benefit concert or a $5k walk/runy learn about fundraising strategies from other FG chapters, FGW , or other sources; etc .

    2 . Obtaining Funding

    Key Questionsy How much money will we need to cover the expenses of developing a community and running an enterprise?

    o C osts might include: advertising/marketing materials; deli food, supplies, or equipment; food safety training afood permits; sending chapter reps to FeelGood Peak Experiences; producing t-shirts or other schwag; etc

    y W hat funding sources can we pursue to secure the resources we require?o Examples: Student Government, Local Businesses,C heese Points Investment C apital, Family/Friends,C ampusGrants, Foundations, Online Fundraising

    y W hat funding can we get to send team members to Peak Experiences like the Hunger Summit, the Big C heese Summer Training, and theC linton Global Initiative University?

    Id eas for Actions :y apply for funding through Student Government y send fundraising letters to family, friends, local businessesy launch a campaign to mobilize your chapter members inC heese W orld y partner with a local business to create a Peak Experiences Scholarship Fund y learn about funding options & strategies from other FG chapters, FGW , or other sources; etc .

    3. C ampus Support Network

    Key Questionsy W ho are our current campus allies among staff and faculty?y W hat relationships/partnerships can we commit to initiating and developing this year?

    o i .e. staff/faculty advisor, dining services, student life or other administrators, and other student organizations.

    Id eas for Actions :

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    y invite advisor to Hunger Summit y have an advisor/dining services appreciation party y invite advisor to meeting and have them tell you about what they doy provide monthly updates to your supporters about how their support empowers your impact y invite other student orgs to your meetings and attend theirsy launch a joint hunger awareness day y create a sandwich with another org to support both of your missionsy learn about partnership development strategies from other FG chapters, FGW , or other sources; etc .

    4. Running Your Deli Enterprise

    Key Questionsy How often do we want to have delis?W hen and for how long?y W hat is needed for our deli to be up and running?W ho do we need to talk to and what do we need to do?y W hat supplies or equipment do we need to obtain/replace/pursue to operate at the level we envision? (and consider ho

    you will store/transport them)y How will we train our deli volunteers to ensure we are meeting appropriate standards of operations? How many volun

    do we need to staff our deli at any given time?y W hat earth-loving practices can we initiate and incorporate this year?y Do we want/need to expand our payment options for customers?

    Id eas for Actions:y Pursue permission to sell by meeting with dining services, starting a petition, whatever is needed! y M ake space reservations for your deli locationy C reate a plan and timeline for getting leaders/members food safety trained/certified y A pply for any needed food permitsy C reate a committee for soliciting food or supply donations from community businessesy Host a volunteer training workshop for new deli volunteersy C ontact FGW about getting set-up with the Square, a credit-card reading devicey Explore process for taking payments through student campus I D cards or other means

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    EXPANDING THEDIALOGUE

    1. At the Deli

    Key Questionsy How might we raise AWA RENESS and KNOW LE DGE about hunger and how we can end it?y W hat kinds of campaigns would we like to run this year? How many? How often?

    o Examples: hunger and its causes, gender equality, partnership not charity, we are all one, about FG, about THP/ C hoice, success stories from the field, highlighting partner countries, food systems, where does the $ go,.

    Id eas for Actions :y launch an ask me about x campaigny have someone talking to people while customers are waiting in liney train all deli volunteers to participate in the campaigny create an interactive display that engages customers waiting for their sandwichesy learn more about the specific causes of hunger and the effective strategies to end it from other FG chapters, FGW , or other

    sources

    2 . Beyond theDeli

    Key Questionsy W hat kinds of campaigns can we initiate beyond the deli?W hat would they focus on? (see examples above)y W hat kinds of events can we host to engage people in dialogue?

    o Examples: Hunger Banquet, Benefit C oncert;Dance Against Hunger;Demonstrations; FlashM ob Dances;Silent Auctions; Arts Shows;W ake Up Experience; EarthDinner; Film Nights

    y W ith whom might we partner for these events or initiatives?C ampus orgs/offices?C ommunity orgs? Other colleges/universities in the area?

    Id eas for Actions: y

    identify and collaborate with other aligned campus organizationsy reach out to local high schools and middle schools and do hunger workshopsy get on local radio station, or campus radio, or newspaper y learn about campaign strategies and event execution from other FG chapters, FGW , or other sources; etc .

    3. Journey Goals

    Key Questions:y W hat areas of knowledge/awareness related to ending hunger are needed in our chapter?y W hat skills do we need to foster within our chapter community or leadership to have a greater impact?y W hat training support would we like from FGW to be effective in our deli enterprise?y W hich topics (seeC ommitment W orksheet) would best support us in the commitments and actions weve set?

    o NOTE:

    W e recommend you find a creative way to involve everyone in selecting topics of interest

    . o C hoose 5-7 topics per semester or 10 -14 for the year to be realistic .

    y How will we collaborate with FGW and our partner organization to deepen our understanding and skills?

    Id eas for Actions: y A ppoint a Journey Guru someone focused on chapter education - to connect directly with FGW about topicsy M ake a plan for integrating Journeys into chapter and/or leadership team meetingsy Develop/create Journeys that are particular to your chapters needsy V isit another chapter with more experience or success in an area of interest

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    B EING CHANGEMAKERS

    1. C hapter C ommunity

    Key Questions:y How many active membersboth leaders and general membersare we committed to engaging this year?y How many do we have now, and how might we engage more people in a meaningful way?y W hat kinds of member recruitment initiatives can we launch to grow our chapter?

    Id eas for Actions: y table at the student activity fair and host info sessionsy make announcements before or after classy reach out to your friends or start a bring a friend campaigny create a leadership role or committee specifically to reach out to new members and launch recruitment initiativesy start a big cheese/little cheese or cheese/bread program to create1 :1 relationships and mentor new members

    2 . Leadership Team

    Key Questions:y How many formal leaders within our chapter communitypeople with specific titles/rolesdo we believe are needed to

    empower our community and mobilize our members?y W hat leadership positions/roles do we need?

    o NOTE: Please note by name, if you can, who will be playing these four roles: President, Treasurer,C heese W orld Point Person, and Education/Journey Guru

    y W hat kinds of informal leadership opportunities would be available to committed members? y How do we want to foster new leaders? y W hen this year will we need to transition leaders? How do we hope to do that?

    Id eas for Actions: y create committees to engage more potential leaders y solicit leadership applications; hold elections y host a leadership team transition retreat y create leadership program y have a leader/officer relationship building party/hangout y learn effective facilitation and how to run a meeting from other chapters, FGW , or other sources

    3. Leader C ommunications

    Key Questions:y How often will we meet as a leadership team?W hat day and time works for everyone?y How frequently can we commit to touching base with FGW via skype or phone?y Do we want or need to host a leadership retreat? If so, when and why?

    Id eas for Actions: y Reserve meeting space for the termy prepare meeting schedule, standard agenda, and facilitation rolesy form team agreementsy set up a consistent (weekly or bi-weekly) meeting time between FGW and primary chapter contact(s)y learn facilitation, dialogue, conflict resolution skills from other FG chapters, FGW , or other sources; etc .

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    4. C ommunity M eetings

    Key Questions:y How often will we hold chapter community meetings? How should we determine what day/time?y W hat is the purpose of these meetings and who will run them?y How many members do we hope to have attending on a consistent basis?y How will we get the word out about our meetings?y Do we want or need to gather as a community outside of formal meetings for connecting socially? If so, how often?

    Id eas for Actions: y reserve meeting space for the termy prepare meeting agenda and facilitation rolesy form a strategy for communicating with your chapter about when meetings are and why they should comey set up Facebook events for your meetings or social gatheringsy learn facilitation and promotion skills from other FG chapters, FGW , or other sources; etc .

    5 . Peak Experiences

    Key Questions:y To which of the following events/trainings do we want to help send chapter representatives this year?

    o NOTE: See appendix B for more details on dates, who is eligible, and what it costs. Big C heese Summer Training The Hunger Summit C linton Global Initiative University ( C GIU) International Trip with The Hunger Project or C HOI C E Humanitarian

    y Do we want to have someone from the FeelGood network visit our campus?o NOTE: Your chapter is responsible for funding travel, lodging, and any other associated expenses.

    y Do we want to plan a regional event or gathering for FeelGood C hapters?

    Id eas for Actions: y Determine how many people you can support attending each Peak Experience

    y Launch a targeted fundraising initiativey Determine a process for deciding W HO will get to go and select chapter representativesy connect with FGW about these opportunities via a skype call y have last years chapter representatives promote a Peak Experience at a chapter meeting

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    CLOSING: Wrap up! (5 min)

    Wow, we did it! In the last couple of hours, we have created an inspiring vision for our chapter, set some amazing commitmand identified the needed actions.

    By carrying out this strategic action plan, we will have the immense satisfaction of knowing that together, we are doingev

    erythingwe can to end world hunger, and to create a better world for EVERYONE .

    How does that make you FEE L?

    NOTE: At this point, consider going around the circle to have everyone express, in just a few words, what they dawas like for them, and how they feel as individuals and as a chapter, about the coming year .

    Okay, so whats next?

    A couple of us are going to have a skype call with FGW staff to share the results of our VCA Workshop. We can also send th

    to the entire chapter since we know some people couldnt join us or stay for the entire thing.FGW will then create our online roadmap so that we can easily track our progress and check-in actions for Cheese Points. Oour roadmap is complete, well have earned 6,000 Cheese Points ($100) for our chapter already!

    As a reminder, our next meeting is on ______________________ at ____ am/pm in _________________. We look forwardseeing you then!

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    APPENDIX A:F IRE PHASE

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    APPENDIX A: AIR PHASE

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    APPENDIX A: WATER PHASE

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    APPENDIX A: EARTH PHASE

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    Appendix B :PEAK EXPERIENCES

    Peak Experiences are short, intensive experiences that deepens your connection to the world's most pressing issuadvances your personal journey as a leader, and empowers you beyond your chapter in a community of inspired

    OPPORTU NITY DESCRIPTION DET AILS

    Big Cheese Summer Training The Big Cheese is FeelGood's annual Summer leadershiptraining that ignites and equips FeelGooders as transformationalleaders and effective changemakers. It is an opportunity toconnect with, support, and learn from other students throughoutthe movement, alumni, our partner organizations, and FGWstaff.

    4-5 days in July/August; Varies year toyear; 3 spots per chapter; $300 + travel

    Hunger Summit The Hunger Summit is an inspirational weekend of hunger education and leadership development. FeelGood students andalumni from across the country gather inNewYork City tostrengthen the FeelGood community, build their leadershipcapacity, set goals, share best practices and innovate for thesustainable end of hunger.

    Weekend inLate October;NewYorkCity; unlimited spots; $15 0 + travel

    Clinton Global InitiativeUniversity(CGIU) Changemaker Institute

    CGIU is an annual gathering of over 1,000 college students,universities, and youth leaders who come together to addresssome of the world's most pressing issues in the areas of education, energy and climate change, global health, humanrights and peace, and poverty alleviation. FeelGood alsoincorporates our own components to deepen connections andcollaborations throughout the movement.

    Weekend in early April, Varies year toyear, twelve spots available, $15 0 +airfare

    THP Investor Trip As an investor inThe Hunger Project, FeelGood has beengranted two spots on a15 -20 person delegation to experienceTHP's work first hand, be a part of strategies on the ground, andreturn more empowered as activists. fundraisers, and advocates.In the past, FeelGood leaders have joined investor trips toMexico andEthiopia.

    Mexico from Sept13-17; Bangladeshfrom Sept 25-30; African country tripTBD; 2-4 spots available; $3500-$4000 total

    Choice ExpeditionTrip ChoiceExpeditions offer a rare opportunity for participants towitness and experience self-development in action withinhistorically impoverished rural villages.You will work side-by-side with motivated villagers and participate in an unique inter-cultural exchange that builds personal relationships, reveals our interconnectedness, and transforms our lives.

    7-10 day trips offered year-round;Nepal, Mexico, Guatemala, Kenya,Bolivia; unlimited spots; $1,995 +airfare

    Host a Chapter Visit or a RegionalChapter Gathering

    Organize and fund a Chapter Visit from the FeelGood WorldTeam, a FG alumni, or one of our partner organizations! We'velearned from your valuable feedback that visits are a powerfulthing for keeping you connected to the FeelGood community andour vision of a world free from hunger.

    You get to determine the timing and wewill work with you to help create theexperience you envision. Just initiatethe "Request A Visit" process at::http://www.feelgoodworld.org/cheeseworld/request-feelgood-visit