jumpstart platforms guide
DESCRIPTION
Beginners Guide for Digital Chameleon's elearning module on social media platforms.TRANSCRIPT
Consumer usage fuels platform explosion
JumpStart Social Media
Understanding Platforms
Social Tribes & the Big 4
Learning Objectives 1.) Investigate what is driving the explosion of social media platform development
2.) See an integrated approach to social plat-form building
3.) Become familiar with 20 niche social media platform categories
4.) Learn how to start using Facebook, Twitter, YouTube and LinkedIn platforms.
Key Takeaways
1.) Different consumer needs are being served by different kinds of social media platforms
2.) Platforms should play together as an orchestra, not solo acts!
3.) Pick the right social media platforms for your brand (quality NOT quantity!).
4.) Use Facebook for mass reach, YouTube for rich media and search, LinkedIn for B2B and
Twitter for immediacy.
5.) Keep an eye on Google+!
© Digital Chameleon +61 2 9997 4417 or [email protected] or visit www.digitalchameleon.net
A social media orchestra
Successful social media
platform integration is more
about quality, less about
quantity...
Everyone knows that social media usage has exploded over the last few years. While most attention has been paid to Facebook's dra-matic growth, what may be even more surprising is how even newer social media platforms are explod-ing at an even faster pace. In fact, on a year to year basis, newer platforms like Twitter and Four-square are now growing even fast-er than Facebook!
Every platform is attracting it’s own pocket of new users. This is lead-ing to more and more time being devoted to social media activities. Just a few years ago Myspace was the social media darling. Today there’s been an 82% global in-crease year on year for time spent in social led by Facebook and
You’ll get more for your efforts by integrating your social platforms, with a consistent user experience and mission. Your platforms should play as part of the orchestra— not solo acts!
Twitter. If the recent past is any guide, there are likely to be entire-ly new social media platform lead-ers in the months and years to come.
Social media offers consumers and marketers a wealth of choices when it comes to spending time and money. While the Big 4 compete for mass audiences, the hundreds of niche so-cial “tribe” platforms are competing for their part of the social universe. Each of these niche markets represent new markets and new revenue sources. Our module tour just scrapes the sur-face, but it gives you a snapshot of some of the more interesting and emerging platforms you may never have heard of!
The “Tribes of Social Media”
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Understanding Platforms Social Tribes & the Big 4
© Digital Chameleon +61 2 9997 4417 or [email protected] or visit www.digitalchameleon.net
© Digital Chameleon +61 2 9997 4417 or [email protected] or visit www.digitalchameleon.net
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Understanding Platforms
Social Tribes & the Big 4
In this module’s virtual reality game, you are a Social Media Manager work-ing with the HR Man-ager to firefight an embarrassing ava-lanche of staff social media disasters! Remember: all submissions are en-tered into the draw for a prize!
Play the Platforms game!
JumpStart Strategy module includes: Social platform roles mini-quiz Big 4 capabilities mini-quiz Strategy Game Resource Bank Glossary
Have you had a look at the review of the Big 4 of social media platforms?
Explore the Big 4!
This module’s Ning Learning Missions include:
• Social shopping
• Net usage index for news
• Internet visualisation
• Social Platform Launches (Tip Gloria, Social Media Strategist)
Guest expert topic in this module
© Digital Chameleon +61 2 9997 4417 or [email protected] or visit www.digitalchameleon.net
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Understanding Platforms Social Tribes & the Big 4
Term Definition
Active User A social consumer interacting with a platform over a specific time frame (i.e. Monthly Ac-tive Users, Weekly Active Users).
Aggregation Aggregation is the process of gathering and remixing content from blogs and other web-sites that provide RSS feeds. The results may be displayed in an aggregator website like Bloglines or Google Reader, or directly on your desktop using software often also called a newsreader.
CPMF Cost Per Thousand Followers (A twitter metric)
FAR Follower Activation Rate (FAR) is a measure of a tweeter’s influence with their followers based on the percentage of people who click through.
Gamification Gamification is the use of game play mechanics for non-game applications (also known as "funware"), particularly consumer-oriented web and mobile sites, in order to encourage people to adopt the applications. It also strives to encourage users to engage in desired behaviours in connection with the applications. Gamification works by making technology more engaging, and by encouraging desired behaviours, taking advantage of humans' psychological predisposition to engage in gaming. The technique can encourage people to perform chores that they ordinarily consider boring, such as completing surveys, shop-ping, or reading web sites.
Hashtag A hashtag is a tag used on the social network Twitter as a way to annotate a message. A hashtag is a word or phrase preceded by a “#”. Example: #yourhashtag. Hashtags are commonly used to show that a tweet, a Twitter message, is related to an event or confer-ence.
Nudge/Poke/Wink A means of provoking a connection to get their attention.
Ratio The difference between friends and followers (calculated followers/friends). Generally speaking, a higher number is better.
Retweet When someone re-tweets you, they are sharing your post or what you said with their own followers or contacts.
Social commerce Social commerce is the use of social network(s) in the context of e-commerce.
TPS Tweet per second
Virtual economy A virtual economy (or sometimes synthetic economy) is an emergent economy existing in a virtual persistent world, usually exchanging virtual goods in the context of an Internet game.
Vlogging Blogging using videos and not text.
Wiki A web site or social property that allows users to collaboratively add, update and edit con-tent using their own Web browser, often times free of moderation.