jumpstart overview guide

Learning shouldn’t be boring.

JumpStart Social Media

Overview Finally, a FUN way to learn serious social media skills

The JumpStart Approach 1.) Five modules covering the essentials of social media (Overview, Strategy, Platforms, Campaign Plan-ning and Measurement) 2.) Interactive exercises and games that make learning FUN! 3.) Emphasis on HOW TO, not theory 4.) Designed for working marketing & media profes-sionals

Reasons To Enrol

• You’ll gain confidence in

discussing, preparing, and

evaluating social media

options and recommenda-

tions

• You’ll be better equipped

to approach integrated

marketing programs

Involving social media

• You’ll be more confident

discussing social media

options without having a

“social media guru” in the

room

• You’ll be skilled in a fast

growing marketing sector

• You’ll be part of our own

online learning community

• And you can do it all in

your own time, at your own

computer!

© Digital Chameleon +61 2 9997 4417 or [email protected] or visit www.digitalchameleon.net

Straight from the experts...

Monty Python’s use of free content had a huge impact on sales of their DVDs!

Social media is quickly emerging

as a major marketing challenge

and opportunity. There’s a lot to

get your arms around! It might be

overwhelming, if it weren’t for the

JumpStart Social Media Course.

We boil down the basics, ask the

experts and look at real world ex-

amples of how you can start put-

ting social media to work. Our aim

is to help you learn skills, tech-

niques, processes and tips you

can use to start your social media

program immediately.

And we do something else— we

make it fun. That’s because we

don’t talk at you— we work with

you by providing lots of interactive

exercises that show you many key

aspects of social media marketing.

The JumpStart Social Media course

was designed by practitioners who

implement social media programs

every day. In the course modules,

we introduce you to experts and get

the kind of insight that can only

come from successful social media

strategists and thought leaders.

JumpStart focuses on actual application of social media theory, with many examples of case studies, creative, plat-forms, reports and more. We look at the stats behind the campaigns and provide best practice you can use in your own challenges.

Real world examples



You’re never alone! As part of the JumpStart course, you’ll be invited to join our Ning elearning community, where you can share perspectives with other learners, con-nect with instructors and participate in the social media learning community.

There are connectors throughout the courses which lead back to the learning community, providing you with real time opportunities to share and encounter other perspectives on the learning.


Overview Finally, a FUN way to learn serious

social media skills

JumpStart modules use live social media games to help you put your new skills into practice. They give you real world scenarios where you can flex your new skills to help solve a problem. And every participant who solves the problem is entered to win a prize!

Play games!

Every JumpStart module also in-cludes: Resource Bank- Includes links to key sites, and attached relevant documents such as research re-ports, analysis pieces and more that can be printed out. Glossary- Scores of useful defi-nitions that make sense of terms and acronyms commonly used in social media

JumpStart modules assume you need more than a surface glance. We dig so you can look as deeply into an area of social media that interests you as you like. You get to pick and choose the areas you want to learn more about, whether it is learning how to measure Twitter data, explore a new social platform, read a campaign report or get more info on a key measurement tool. You pick the learning path you wish to take, not us!

Beyond basics

JumpStart is written for anyone who has a good working understanding of marketing and who wants to expand their skill set into social media. You won’t need access to a dashboard of ex-pensive social media tools or a corporate back-ground in brand management. Our content is practical and designed to let you start accom-plishing your objectives immediately. Many of the tools we use are free and the lessons deliv-ered are common sense.

From corporate desk to kitchen table

Subscribe today or

contact us for more

information!



Term Definition

Blogosphere Meaning all blogs, it is an expression used to describe the 'world of blogs'.

Conversation Communication between multiple people in conversational media, including

blogs, forums, discussion boards, social networks, etc.

Engagement The level of involvement, interaction, intimacy and/or influence a consumer has

for or with a brand or social platform over time.

Influence The ability of individual to create buzz

Listener/Listening Model approach for social media consumption (as opposed to a talker)

Permission based marketing Permission marketing is the privilege (not the right) of delivering anticipated, per-

sonal and relevant messages to people who actually want to get them.

Reach Reach represents the degree of marketing penetration within a given target audi-

ence. That degree of penetration (expressed either as a number of individuals or

as a percentage of individuals) is equal to the degree of exposure the target au-

dience has had to an intended marketing message.

ROI Return On Investment

Sentiment Overall tone, polarity to product/issue/brand/feature

Share of Voice A "share of voice" is a brand's or group of brands' advertising weight or buzz ex-

pressed as a percentage of a defined total market or market segment in a given

time period. The weight is usually defined in terms of expenditure, ratings, pag-

es, poster sites, buzz etc.

SMM SMM stands for Social Media Marketing. As its name suggest, SMM involves

using social media for marketing purposes. SMM is tightly connected to activity

in websites like Facebook, MySpace, Twitter, Flickr, Wikipedia and YouTube.

The creation of corporate blogs and promotional blogs also falls under the cate-

gory.

Social Measurement The tools and benchmarks required to determine success in the various forms of

social media marketing.

Social Network A online community of people (friends, family, co-workers, etc.) who share inter-

ests and/or activities, with the purpose of connecting with one another and/or

exploring the interests and activities of others.

Word of mouth marketing Word-of-mouth marketing, which encompasses a variety of subcategories, in-

cluding buzz, blog, viral, grassroots, brand advocates, cause influencers and

social media marketing, as well as ambassador programs, work with consumer-

generated media and more, can be highly valued by product, social media and

performance marketers.

jumpstart overview guide

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